Name: _____________________________________ b.

False
Section: ____________________________________
7. Marketers obtain information from
Chapter 4. Free Eelective a. Internal data
1. Primary data can usually be obtained more quickly b. Marketing intelligence
and at a lower cost than secondary data c. Marketing research
a. Marketing intelligence is the systematic collection
and analysis of non public information about Explain each.
consumers, competitors and developments in the
marketplace
b. Marketing intelligence is the systematic collection Test II.
and analysis of public available information about A. Enumerate the process in conducting marketing
consumers, competitors and developments in the research.
marketplace
c. None of the above
2. According to the Marketing information system, the
marketing environment are described as which of the
following?
a. Analysis, planning, implementation, control
b. Internal databases, information analysis, marketing
intelligence
c. Target markets, marketing channels, competitors,
publics, macroenvironment forces
d. None of the above
3. The exploratory research refers to which of the Test III.
following? As an Information technology, you are required to
a. To gather preliminary information that will help create a marketing information system for ABC
define the problem and suggest hypotheses Company.
b. To gather 100 % correct information that will help
to define the problem and lead to a definitive A. Prepare at least five important questions in
decision capturing requirements for the system (5points)
c. Aims to describe who buy the product B. What are the system analysis tools are you
d. All of the above going to implement in order to build the
4. What does the term CRM stand for? system. (5 points)
a. Customer Relationship Management C. What is the appropriate software engineering
b. Customer Relationship Marketing tool are you going to adapt and why? (5 pts)
c. Consumer Relationship Management
d. None of the above
5. Primary data consists of information that already
exists somewhere, having been collected for another
purpose.
a. True
b. False
6. Survey research is the most widely used method for
primary data collection.
a. True