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Student Name: Julia Pokopia

Student ID No.: 22286358

Unit Name: Electronic Commerce Systems

Unit Code: ISY10058

Tutors name: Mr Mahdu

Assignment No.: 1

Assignment Title: Report on the evaluation of 10 E-commerce sites

Due date: 28/07/14

Date submitted: 26/07/14

Declaration:

I have read and understand the Rules Relating to Awards (Rule 3 Section 18
Academic Misconduct Including Plagiarism) as contained in the SCU Policy
Library. I understand the penalties that apply for plagiarism and agree to be
bound by these rules. The work I am submitting electronically is entirely my own
work.

Signed: Julia
Pokopia
Date: 26/07/14

Julia Pokopia Student ID #:22286358 Page 1

Report on the Evaluation of 10
E-Commerce Sites

Julia Pokopia Student ID #:22286358 Page 2

Table of Contents
Page #

Executive Summary..................................................................................................................4

1.0 Introduction.......................................................................................................................5
2.0 Characteristics of Different Websites in a Group..............................................................5
2.1 Selling Goods and Services Model..........................................................................6
2.2 Selling Information or Other Digital Content Model.............................................6
2.3 Advertising Supported Model....................................................................,..........7
2.4 Auction Model........................................................................................................7
2.5 Fee-for-Transaction Model....................................................................................8
3.0 Comparisons of Sites in the Same Group..........................................................................8
3.1 Group 1(Selling Goods & Services Model)...........................................................8
3.2 Group 2 (Selling Information or Other Digital Content Model)..............................8
3.3 Group 3(Advertising-Supported Model)................................................................8
3.4 Group 4(Auction Model).......................................................................................9
3.5 Group 5 (Fee-for Transaction Model)..................................................................9
4.0 Comparisons of Sites between Different Groups...............................................................10
4.1 Comparisons between Group 1 & Group 2............................................................10
4.2 Comparisons between Group 2 & 3.................................................................... 10
4.3 Comparisons between Group 4 & 5.................................................................... .10
5.0 Conclusion..........................................................................................................................11
6.0 Recommendations..............................................................................................................12
7.0 References..........................................................................................................................15

Julia Pokopia Student ID #:22286358 Page 3

Executive Summary
The evaluations of ten (10) websites are to be critically analysed in this report. Moreover, the
revenue models and the required services are given to do the analysis and evaluations. There
are more revenue models but in this report, only five of them will be discussed in reference to
the sites that collaborate with it.

The revenue models are listed as following;

1. Selling Goods and Services Model

2. Selling Information or other Digital Content Model

3. Advertising- Supported Model

4. Auction Model

5. Fee-for-Transaction Model

With these revenue models, it helps to know the nature of business that is done online and
also evaluations are done easily according to the selected criteria for ach models.

It is useful information for the business manager and the management to do critical decisions
based on this report for a successful e-commerce business and also for digital marketing.

Julia Pokopia Student ID #:22286358 Page 4

1.0 Introduction

In this report on evaluation of ten (10) e-commerce websites, it is just to compare the
different types of revenue model according to the criteria and guidelines for building
effective e-commerce websites. Moreover, there are more than five (5) revenue models but
the chosen five is to help evaluate and assess it with the criteria.

Moreover, it helps to enhance the knowledge by analysing the e-commerce website so when
the next assessment to actually design and create an e-commerce website, it will be effective
based on the principles and guidelines of creating a effective website which is more customer
oriented.

These analyses help to improve the performance of the website so it can be user friendly.
Many users can be attracted when visiting those sites and more to that, they will tell others
about that site and how effective and efficient it operates.

Hence, effective websites always sustain in the market and has a large market share. It will
help generate more revenue for the business.

2.0 Characteristics of Different Websites in a Group

2.1 Selling Goods and Services Model

www.spillritevacuums.com.au www.coop.com.au
It is an Australian Company that An online retail store based in
sells high powered Vacuums online. Australia.
Vacuums can be hired Sells branded items such as Roxy,
We also fix our vacuum when it Reebok, ect.
needs repair. Not only are we the largest provider
of educational, professional and
learning resources, we also offer
hundreds of product choices
including the latest tech gear, games
and software as well as clothing,
stationery, beauty products, travel

Julia Pokopia Student ID #:22286358 Page 5

 accessories and more.

2.2 Selling Information or Other Digital Content Model

www.hotdigitalbooks.com www.acm.org
It is a site where ebooks are sold. ACM, the worlds largest educational
Pay pal is used for financial and scientific computing society,
transaction. delivers resources that advance
All our ebooks are published by computing as a science and a
publishing company Julia Sophistique profession.
Pty Ltd. ACM provides the computing field's
premier Digital Library and serves its
members and the computing
profession with leading-edge
publications, conferences, and career
resources.

2.3 Advertising-Supported Model

www.echo.net.au www.afr.com.au
Echonetdaily is an independent It is a Financial Review site in
source of local news at NSW north Australia where all the news
coast.Echonetdaily covers the regarding finance from the national,
northern rivers including the Tweed world, business, technology, markets,
Shire, Byron Shire, Lismore City and ect are being discussed.
Ballina Shire. AFR means Australia Financial
Review.
With over 27 years experience An informative site tells users about
producing the iconic Byron Shire the latest Financial news and other
Echo and other publications, The headlines too.
Echo is the best place to get your
local news, national news, world
news, informative articles, thought-
provoking columns, entertainment

Julia Pokopia Student ID #:22286358 Page 6

 news, the most comprehensive gig
guide on the north coast, and
entertaining and compelling local
videos.

2.4Auction Model

www.graysoline.com
Grays Online is an Australian online
retail and auction company, offering a
huge range of consumer, industrial
and commercial goods, direct from
manufacturers and distributors across
the world. We offer our customers
great value and convenience and our
vendors an efficient alternative sales
channel.
www.alibaba.com
Alibaba is a site where varieties of
goods and services are auctioned all
over the world.
A global leader for e-commerce for
small businesses.

2.5 Fee -for-Transaction Model

www.taobaofocus.com www.webjet.com.au
Taobao Focus is an agent who helps Web Jet is an Australian website that
customers by providing service for provides information and services
the customers to do online shopping from different Airlines, hotels, cruises
in China. They help find the right around the world for people who want
product for its customers, purchase, to travel for vacations or business
check and deliver at a low cost trips. Simply do bookings online and
wherever you are in the world. pay for tickets, rooms and cruises and
There is NO minimum order car hires.
requirement, no commission on
shipping.

Julia Pokopia Student ID #:22286358 Page 7

3.0 Comparisons of Sites in the Same Group

3.1 Group 1(Selling Goods and Services Model)

www.coop.come.au www.spillritevacuums.com.au
Very attractive site. Not attractive
The navigation bars are well placed. The navigation bar is well placed and
There are two sets of navigation bar organised .The basic information about
which are more creative. One is the company and contacts, products and
information about the company, customer positive feedbacks from customers about
services, contacts, stores and the product. It is a simple website.
membership. The other is about the Some adjustments for the logo.
products according to their industries. For
example, technology, clothing and
accessories, ect.
Logo is well positioned.

3.2 Group 2(Selling Information or Other Digital Content Model)

www.hotdigitalbooks.com www.acm.org
No proper navigation bars. Navigation bars are placed vertically-
left.
Layout of the website is not properly
Generally, the website is arranged
arranged. properly.
Logo not positioned properly.
E-Books that are sold need to be
placed in order.

3.3 Group 3(Advertising-Supported Model)

www.echo.net.au www.afr.com.au
Website is not properly arranged It is easy to view this site using the

Julia Pokopia Student ID #:22286358 Page 8

 when using these two search engines, three browsers (Google Chrome,
Internet Explorer and Mozilla Firefox. Mozilla Firefox and Internet
Only Google Chrome Browser is used Explorer).
to have a good view of this website. In the navigation bar, Home should
Name is well positioned. consist of some background
information about the site which
couldnt be found.
The name is positioned similar to
other newspapers name.

3.4 Group 4(Auction Model)

www.graysonline.com www.alibaba.com
This online retail and auction store This auction is well positioned and
has a proper layout. proper layout.
Logo is well positioned and designed. No logo and name not positioned
Items are arranged alphabetically. appropriately.
Auctioned items are placed
alphabetically.

3.5 Group 5 (Fee-for-Transaction Model)

www.taobaofocus.com
A website that provide services in the
form of online shopping in China.
Customers choose any clothes they
want to buy online in China and they
do your shopping and send it to you
wherever you are in the world.
The website is not designed properly.
Navigation bar is horizontally placed
above.
www.webjet.com.au
A website that host different company
websites that sells airline tickets and
other airline services. Also hotel
deals, cruise deals and hire cars
informations are provided on this
website.
Websites are professionally designed
with logos.
Navigation bars are positioned well.

Julia Pokopia Student ID #:22286358 Page 9

4.0 Comparisons of Sites between Different Groups

4.1 Comparisons between Group 1 & Group 2

www.coop.com.au www.hotdigitalbooks.com
The website layout is user friendly. Website layout is all over the place.
A good navigation bar available. Navigation bar is not available.
Website is attractive and interesting. Uunorganised website
www.spillritevacuums.com.au www.acm.org
This website is arranged properly. The website content is not properly
Home page is not attractive. arranged and designed, eg,
Announcements should be one of the
navigation bars.

4.2 Comparisons between Group 2 & 3

www.digitalbooks.com www.echo.net.au
The website is not appropriate and Only Google Chrome can be used to
user friendly. search this site. Other browsers used to
Unorganised with no navigation bars. search this website may not look or
function as intended.
The web design is very graphical and
contents are arranged properly.
www.acm.org www.afr.com.au
The website is quite inappropriate The homepage is not designed
because the home page has a lot of properly. The layout is not quite
information all over the layout. appealing.

4.3 Comparisons between Group 4 & 5

www.graysonline.com www.taobaofocus.com
It is well designed arranged and The homepage content is not arranged

Julia Pokopia Student ID #:22286358 Page 10

 organised properly in catalogue. properly.
www.alibaba .com www.webjet.com.au
It is well designed and items are Is more attractive and well designed.
arranged alphabetically in the This website is user friendly.
categories.

5.0 Conclusion

Therefore, with the evaluations done now it is easy to analyse the website and also the type of
revenue model it belongs too. It is also useful information for the management to make
decisions about the design and layout of the website depending on the type of revenue model
or business it is conducting online. Technology is making the world very small in reference to
e-commerce.

Seeing that the world is changing at a rapid rate into technology, digital marketing will be a
very effective tool to market the products and also from promotions of a companys product
or service. Moreover, we are advancing into technology, so in the future digital marketing
and e-commerce will be a demanding spot to buy and sell.

Julia Pokopia Student ID #:22286358 Page 11

6.0 Recommendation

Each group (1-5) recommendations, will be given specifically to the sites under each group
where needed.

Group 1(Selling Goods & Services

Model)

This revenue model is more

sensitive, so transactions must be
appropriate and user friendly to
the customers.
When customer purchase many
goods, free shipping .

Group 2(Selling Information or Other

Digital Content Model)

These sites must have a proper

design and layout so it will be easy
for users to navigate.
It must be user friendly; most
people would not like to use
complicated websites to buy.

Julia Pokopia Student ID #:22286358 Page 12

 Group 3(Advertising-Supported
Model)

In News sites, it is good to

arrange them in a orderly
manner. Designs and layout
of the screen need to be
easily accessed by users.
These websites must be
able to work in all
browsers.

Group 4(Auction)

In these sites, products

must be realistic as
show and must worth
the payment.

Julia Pokopia Student ID #:22286358 Page 13

 Group 5(Fee-for-Transaction
Model)

Information must be
accurate and reliable.
Transaction Fees must be
reasonable.

Therefore, the business manager should consider these recommendations and improve the e-
commerce sites so that it can be user friendly and also improve the performance of the
websites. Most of all, more revenue will be generated.

Julia Pokopia Student ID #:22286358 Page 14

Reference

Website

http://www.hotdigitalbooks.com/publishing-home/,viewed 16/07/14 11:30 a.m.

http://www.hotdigitalbooks.com/ ,viewed 16/07/14 11:32 a.m
http://www.echo.net.au/ ,viewed 16/07/14 11:35 a.m
http://www.graysonline.com/aboutus/default.aspx,viewed 16/07/14 11:39 a.m
http://taobaofocus.com/about viewed 16/07/14 11:43 a.m
http://www.spillritevacuums.com.au/about-us.html ,viewed 16/07/14 11:24 a.m
http://www.coop.com.au/bookshop/about/about-us.html ,viewed 16/07/14 11:26 a.m
http://www.acm.org/ ,viewed 16/07/14 11.29 a.m
http://www.acm.org/?p=12666,viewed 16/07/14 11:50 a.m
http://www.hongkiat.com/blog/essential-things-ecommerce-site-should-have/
,viewed14/07/14 1:44 p.m
http://www.coop.com.au/about,viewed 17/07/14 12:36 p.m
http://www.afr.com.au,viewed 17/07/14 12:56 p.m
http://www.alibaba.com/,viewed 17/07/14 12: 59 p.m
http://www.webjet.com.au,viewed 17/07/14 1:15 p.m

Textbook

Schneider GP, 2007,E Commerce: Strategy Technology and Implementation,9th

Indian edn,Cengage Learning India Private Limited,Dehli,India.
Schneider, GP 2013, Electronic Commerce, 10th edn, Course Technology Cengage
Learning, Boston MA USA.

Study guide

Goa,X , 2013, E Commerce: Study Guide, Session 2, 2014.

Julia Pokopia Student ID #:22286358 Page 15