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Cellular Services over WiFi

June 24, 2014 Proprietary & Confidential 1


Agenda

Mobile Usage Tsunami Continues


Business Case for WiFi
WiFi vs Small Cell
Sample Mobile Operators utilizing WiFi
Cellular Services over WiFi Seamless Experience

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Mobile Usage: Continues to Rise

Source: StatCounter 5/2014


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Mobile Data Challenge

1000x Mobile Data Growth vs.


37x Gain

Source: Qualcomm

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Mobile Data Traffic Behavior

Source: Aptilo

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LTE DAS vs WiFi

Source: Aptilo

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Small Cell vs Wi-Fi

A smartphone application that turns existing Wi-Fi access points into small
cells (Femtocells)

MNO Core All the benefits of a femtocell deployment at a


Network fraction of the cost

Smart Wi-Fi Femtocell


Internet
Cost/User $Xs $X00s
Installed Base >50% of homes 0%
Wi-Fi Access Point Usage Locations Home, Office, Home Only
Hotspot, Global
Access Point Not Required Mirrors RAN
Telephony and SMS/MMS Upgrades evolution
services over Wi-Fi

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The Need for VoWiFi

Coverage Capacity Cost-Effective

Over 80% of all mobile The introduction of Residential WiFi


data traffic is streamed LTE in the macro network networks require no
indoors1 will provide only limited additional expenditure for
and short-lived relief, as the operator, and virtually
39%-61% of offices
traffic is growing at a all devices support it.6
have noticeably poor in-
faster rate than the Capitalize on existing
building coverage2
capacity increment it will WiFi networknearly a
Serving in-building yield.4 quarter billion homes and
traffic from outdoors
By 2017, only 40% of more than 4 million public
places a heavy load on
data will go over cellular spaces offer WiFi.7
operator spectrum3
networks5

Existing WiFi vs. Small Cells

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WiFi & VoWiFi: Solving Coverage Issues

VoWiFi is the only coverage solution that follows the user wherever they go and can
be used anywhere in the world where WiFi is available.

In a recent survey of US mobile The figure below depicts results


users, almost all had a home from a 2013 Informa/Mobidia study
broadband WiFi service, and a about the percentage of Android
majority automatically connect to phone users who use WiFi by
WiFi when they enter the home country

100
90
80

% of total sample
70
60
50
40
30
20
10
0

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Operators Utilizing VoWiFi

Sprint has boasted the benefits of Wi-Fi calling, including enhanced


coverage, easy setup and unlimited voice calling and messaging over
Wi-Fi. Sprint said its customers "will experience improved voice, data
and messaging services in locations that previously had limited or no
mobile network coverage."

T-Mobile is excited to expand our Wi-Fi Calling feature, a unique and


valuable service T-Mobile has been offering customers for over three
years. Starting today, T-Mobile customers can add Free Wi-Fi Calling
to their rate plan at no additional charge to place calls over Wi-Fi
without deducting from their allotment of minutes.

Our customers expect high quality, low cost mobile service we can now
extend beyond local French cellular coverage, allowing subscribers to
enjoy international communication as if they were calling from within
FranceWe eliminate cellular network roaming charges and deliver our
commitment to quality-cost competitive advantage even when our
customers are travelling worldwide.

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Sprint Launches VoWiFi with Taqua

Commercial Deployment
Feb. 2014: Sprint announces theyve selected
Taquas Virtual Mobile Core to deliver VoWiFi
service1
Sprint plans to introduce support for Wi-Fi
calling in more devices throughout the year.2

Sprint VoWiFi Enabled Phones


Samsung Galaxy S4
Samsung Galaxy Note 3
Samsung Galaxy Mega
Samsung Galaxy S4 Mini

VoWiFi Transition to VoLTE


Superior approach vs. OTT applications
Complete macro network parity experience
Leverages in-place IMS Core & IT integration
Easily extendable to support VoLTE

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VoWiFi Experience

Wireless Roaming
Partner

Voice/Messaging/Data
Via Roaming Relationship
Wireless Service:
Complete WiFi/3G parity
LTE extensible

Office/Home

Service Provider

Taqua:
Virtual Mobile
Core
<<<
Voice/Messaging/Data
over WiFi

A seamless user experience for all services on a single wireless handset.


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The Integrated VoWiFi Application

Taquas VoWiFi solution provides an integrated, seamless VoWiFi Wi-Fi Calling-


Status Bar
Voice and SMS user experience over WiFi and 3G networks
Notification (Optional)

Not over the top, each call is handled by 3G network all


UMTS supplementary, enhanced, and regulatory features,
single number, etc. available to the subscriber

Allows for introduction of new services (i.e. inexpensive


international roaming.

How does it work?


An integrated client on the phone monitors the WiFi and
cellular signals and uses the strongest for the incoming or
outgoing call
Or a downloadable client that uses network IN triggers to
ensure consistency and avoid conflicts
Using subscriber same credentials for authentication

Better in-building coverage


Utilize WiFi in home or at work
Cellular often has coverage issues

User experience
Superior to OTT, which has is a separate / non integrated
service e.g. Skype, Viber
Integrated calling, messaging, notification single user
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VoWiFi Value & Use Cases

Coverage Improvement Subscriber Churn Reduction


WiFi can often provide the best quality RF access at home, in the office or in public
Wi-Fi coverage
Single number, seamless user experience for voice and messaging
Calls can still be charged CDRs generated
Tall building coverage challenges - VoWiFi

Combat OTTs
Voice and messaging at a lower cost when the subscriber is in WiFi coverage
Reduces the OTTs price advantage and provide more integrated and an open user
group experience

Voice & Messaging Offload from Macro Network


Decrease 2G/3G radio network usage for voice and messaging

Lower Subscribers Calling Cost when Travelling Abroad (But in WiFi)


Fee charged for integrated VoWiFi use when travelling combats OTT

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Taqua Virtual Mobile Core Solution

Complete service parity with existing wireless operators 3G network features


and services
GSMA IR.92/94 Compliant Architecture for Voice and Video Services
Pre-IMS and IMS architecture support
Carrier grade and high capacity
Ease of integration into existing wireless network - appears as a MSC/VLR
towards CS networks

Taqua VMC
VoWiFi
SMS-C

MSC

HLR Mobile Circuit IMS/SIP Core


Switched Core HSS
SCP

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About Taqua

Founded in 1998 to develop next generation, core network


Founded
communications systems and applications.

The company has evolved into a leading supplier of products


Evolution and services enabling a seamless transition into VoIP over
Ethernet, WiFi or 4G-LTE.

Today, hundreds of carriers utilize Taqua to cost effectively


Experience provide a full array of revenue generating, broadband and
mobile applications to all types of communication devices.

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