EVALUATION OF EXISTING FACILITIES

Table 1. Existing Commercial Developments

Proximity to Availability
Commercial Estimated no.
Location Accessibility Traffic Volume Other Land Urban Context of Open
Establishment of Users
Uses Space
Having a total retail floor
area of 42,625m, the site is
highly urbanized
It is located The estimated
Accessible, Approximately Has close surrounded by residential
along V. number of users
service and 38,589 vehicles proximity to neighborhoods and
Tomico Street is
visible to nearby per day is the residential, adjacent to Metropolitan
cor. Consunji approximately Absence of
land uses but estimated commercial, Cathedral of St. Ferdinand,
SM San Street, 21,313 open and
experiencing volume passing religious, old public market and city
Fernando Downtown calculated from green space
spatial congestion inside and educational, hall. It is also proximate to
Downtown Heritage the total retail for public
due to its site outside of town transportation B. Mendoza St. to
District, Sto. floor area and community
location found in proper where and McArthur highway, which
Rosario, city area per person
southern part of SM Downtown institutional are major arterial roads
proper of San of the shopping
the city. is located areas with high traffic levels
Fernando mall.
connecting to the CBD,
freeway systems, and
public transport access.
It is located Accessible, The estimated Approximately Has close The total retail floor area of
along Absence of
service and number of users 81,523 vehicles proximity to the mall is 132,484m and
Olongapo- open and
SM City visible to nearby is per day is the commercial, considered to be highly
Gapan Road, green space
Pampanga land uses but approximately estimated residential, developed due to presence
Barangay for public
Lagundi, Mexic experiencing 66,242 volume passing transportation, of multiple commercial
community
o,Pampanga (Ea spatial congestion calculated from along JASA and establishments and
 st Wing) and due to its site area the total retail where SM recreational established an attraction
Barangay San located exactly at floor area and Pampanga is areas called Sky Ranch
Jose, San Central Business area per person located Pampanga. It is proximate
Fernando, Pamp
District of the shopping to NLEX producing high
anga and
adjacent to both mall. traffic volume within CBD.
the San
Fernando Exit of
the North Luzon
Expressway and
to the Robinsons
Starmills
Pampanga
The estimated The malls total retail floor
Accessible,
Located along number of users Approximately area is 62,000m. It has
service and
Olongapo cor. is 81,523 vehicles same condition of SM
visible to nearby Has close
Gapan Road approximately per day is the Pampanga with high traffic Absence of
North land uses but proximity to
31,000 estimated volume connecting to open and
Robinson Expressway, experiencing commercial,
calculated from volume passing major arterial roads and green space
Starmills opposite to SM spatial congestion residential, and
City Pampanga, the total retail along JASA also considered to be for public
due to its site area transportation
where central floor area and where Robinson highly developed due to community
located exactly at areas
business district area per person Starmills is presence of multiple
Central Business
is found of the shopping located commercial
District
mall. establishments.
Accessible, Approximately Has close Immediate proximity to the
Absence of
Located along service and 81,523 vehicles proximity to SM Pampanga and
S&R open and
Jose Abad visible to nearby per day is the commercial, Robinson Starmills and
Membership * green space
Santos Ave, land uses but estimated residential, adjacent to GSO road
Shopping CSFP for public
experiencing volume passing agricultural producing high traffic
community
spatial congestion along JASA and volume. Most commercial
 due to its site area where S&R transportation establishment areas of the
located exactly at Membership areas. subject site to the south and
Central Business Shopping is west particularly car
District located business.
The site is surrounded by
Accessible, Approximately high dense residential areas
service and 48,952 vehicles on east and south and
Has close
It is located visible to nearby per day is the adjacent to major road Absence of
proximity to
along McArthur land uses but estimated where all vehicles pass. open and
commercial,
Walter Mart Highway Brgy. experiencing * volume passing Other commercial green space
residential, and
San Agustin, spatial congestion along McArthur developments in the near for public
CSFP transportation
due to its location highway where vicinity include Paseo de community
areas
near Central Walter Mart is Andalusia. Vehicle access
Business District located is through McArthur
highway.
Accessible, Close proximity to the
Approximately
service and Dolores intersection and
48,952 vehicles Has close
visible to nearby opportunities to improve
It is located per day is the proximity to Absence of
land uses but accessibility/linkages to
along Dolores estimated commercial, open and
experiencing different commercial
Puregold Jr. intersection, Mc * volume passing residential, green space
spatial congestion establishments. Adjacent to
Arthur Highway along McArthur religious and for public
Dolores, CSFP due to its site area the site is the Our Lady of
highway where transportation community
located exactly at Sorrow Parish and
Puregold Jr. is areas
Central Business bordered by residential
located
District houses on south and west.
Located along Accessible, Approximately Has close Majority of the buildings Absence of
Jumbo Jenra McArthur service and 48,952 vehicles proximity to are residential houses open and
*
Mall highway, Brgy. visible to nearby per day is the residential, located on east and south. green space
Sindalan, CSFP land uses but estimated commercial, It is proximate to for public
 experiencing volume passing institutional institutional buildings community
quite spatial along McArthur and including GSIS building
congestion due to highway where transportation and a 10 minute walk NSO
its location found Jumbo Jenra areas office. Also, adjacent to
in northern part of Mall is located major and minor arterial
the city roads leading to other
small commercial
establishments. On the
west side are trees and
agricultural lands.
Close proximity to the
Accessible, Dolores intersection and
Approximately
service and opportunities to improve
81,523 vehicles
Located along visible to nearby Has close accessibility/linkages
Dolores per day is the Absence of
land uses but proximity to leading to different
Intersection Jose experiencing estimated open and
Buy Maxx commercial, commercial establishments
Abad Santos * volume passing green space
Supermarket spatial congestion residential, and particularly on food stores.
Ave, Central along JASA for public
Business due to its site area transportation Adjacent to the site is the
where Buy Maxx community
District located exactly at areas Victory Liner Bus
Supermarket is
Central Business Terminal connecting to
located
District GSO road with high traffic
level.
Accessible, Approximately Has close The site is surrounded by
Located near service and 48,952 vehicles proximity to high dense residential areas Absence of
Paseo De
McArthur visible to nearby per day is the residential, on north and west side. open and
Andalusia
Highway at land uses but * estimated commercial, Close proximity to Walter green space
Lifestyle
Brgy, San experiencing volume passing agricultural Mart and other commercial for public
Center Agustin, CSFP spatial congestion along McArthur and buildings of the subject site community
due to its location highway where transportation to the south and east.
 near Central Paseo de areas
Business District Andalusia is
located
*Estimate number of users of the existing commercial establishments has no calculations due to incomplete data and information.

As of December 2005, City of San Fernando has a total of 5,822 registered business establishments, which include two (2) big shopping malls, 60
banks, 4 major bottling companies, and several manufacturing companies. Among the largest are SM City Pampanga, Robinsons Starmills, San Miguel
Corporation, Coca-Cola, Pepsi, Cosmos, Universal Robina Corporation, Laus Group of Companies and some local food processing companies which are
now nationally gaining popularity namely Pampangas Best and Titas Special.

But as of June 2015, a total of 7,949 business establishments are found in the whole city of San Fernando and the southern part of the city has a total
number of 4,570 establishments (includes existing developments above). Brgy. Dolores, located on southern part of the city, holds the most concentrated
area having a total of 1,455 different commercial establishments. The concentration of these developments encourages large number of people that led to
spatial congestion particularly in the SM City Pampanga and Robinson Starmills located at the central business district where most of the residents and
tourists allot more time in shopping and entertainment. The natural increase in population has accounted for spatial congestion and also the rapid growth rate
of in-migration due to excessive material needs and opportunities that can easily be provided in the city center.

Table 2. Existing Public Transportation Terminals

Estimated no. of Proximity to

Terminal Location Accessibility Traffic Volume Urban Context
Users Other Land Uses
Accessible, service Approximately 3,216 Approximately Has close The terminal is located in front
SM City Located exactly and visible to passengers including 81,523 vehicles per proximity to side of SM Pampanga and
Pampanga Jeepney inside SM City neighborhood but jeepney drivers per day is the estimated commercial, considered to be highly
Terminal II Pampanga experiencing day are the estimated volume passing residential, developed due to presence of
traffic congestion volume of users in along JASA where transportation, multiple commercial
 due to its location SM Pampanga SM Pampanga is and recreational establishments. It is proximate
at the SM City Jeepney Terminal located area to NLEX producing high traffic
Pampanga. volume within CBD.
Accessible and
Close proximity to the Dolores
service to nearby Approximately
Located along intersection and has
places but 81,523 vehicles per Has close
Dolores accessibility/linkages leading to
experiencing day is the estimated proximity to
Intersection Jose different commercial
Victory Liner spatial congestion volume passing commercial,
Abad Santos * establishments. Adjacent to the
Bus Terminal due to its location along JASA where residential, and
Ave, Central site is the Buy Maxx
near Dolores Victory Liner transportation
Business Supermarket. For this reason, it
intersection at Bus Terminal is areas
District is more prone to traffic
Central Business located
congestion.
District
Approximately
Has close
29,086 vehicles per The terminal is bordered by 2
proximity to
Located along Accessible, service day is the estimated arterial roads: Lazatin Flyover
commercial,
Lazatin Flyover and visible to volume passing and Lazatin boulevard. The site
CSFP residential,
road, Brgy. neighborhood due * along GSO road is surrounded by multiple
Central Terminal institutional,
Magliman, to its location going inside and agricultural lands with few
agricultural and
CSFP beside major road outside to Guagua residential house and
transportation
where Central commercial establishments.
areas
Terminal is located
Accessible, service Approximately Has close The terminal is located on the
and visible to 81,523 vehicles per proximity to rear side of the mall.
Located exactly
Robinson's neighborhood but day is the estimated commercial, Loading/unloading of the
on the south side
Starmills Bus experiencing but * volume passing residential, passengers is accessible and less
of Robinsons
Terminal experiencing along JASA where agricultural and prone to traffic because of great
Starmills
spatial congestion Robinson Starmills transportation distance on the major road.
congestion due to is located areas There is wide agricultural land
 its location at the on the rear side of the mall, and
Robinsons also a strong pattern of tree
Starmills planting on the private lots.
The terminal is located on the
Accessible, service north-west side f the mall
and visible to Approximately 3,216 Approximately Has close adjacent to SM Pampanga. It
Located on the neighborhood but passengers & jeepney 81,523 vehicles per proximity to has a same condition of SM
Robinsons other side of experiencing drivers per day are day is the estimated commercial, Pampanga Jeepney terminal
Starmills Jeepney major road traffic congestion the estimated volume volume passing residential, with high traffic volume
Terminal adjacent to SM due to its location of users in Robinsons along JASA where agricultural and connecting to major arterial
Pampanga near major road at Starmills Jeepney Robinson Starmills transportation roads and also considered to be
the Robinsons Terminal is located areas highly developed due to
Starmills presence of multiple
commercial establishments.
*Estimate number of users of the existing terminals has no calculations due to incomplete data and information.

According to Traffic Management Division, there are no particular terminals in the city especially bus terminals. All of them are owned by bus
companies from other provinces. Some Jeepney terminals in the city center are virtually called terminals due to the presence of the vehicles used for public
transportation. They used public vacant lots provided by the government to cater the needs of the commuter for transportation. All these are concentrated in
the town proper and in CBD which are not suitable for the commuters due to old and unpleasant facilities available. However, most of the jeepneys used
roads everywhere to load or unload passengers which cause traffic. In addition, the existing jeepney terminals of SM and Robinson Starmills shows that it
cant accommodate a large number of tourist arrival base from the estimated number of users (table 2) of the existing shopping mall in a day.

The town propers intersection carries all types of vehicles including PUJs and PUBs from terminals and different places where traffic congestion
most occur. The City of San Fernando has estimated the number of vehicles or PCUs (Public Car Utilities) that pass through the intersection of McArthur
Highway and Gapan-San Fernando-Olongapo road which has a total volume of 99,075 per day and NLEX carries the highest volume of vehicles comprising
of 38,590 per day followed by roads going to Dolores that carries 24,222 PCUs per day which is the most concentrated area due to multiple commercial
establishments. Adjacent is to town proper that carries 22,072 vehicles and roads going to Guagua with 14,191 PCUs per day.