Royal Enfield

on Social Media
Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of RoyalEnfield FB

 Royal Enfield: Social Media Report

This report looks at how

Royal Enfield
performed on social media between
October 1st December 31st, 2015
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 Analysis of
Royal Enfield
Facebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview

Royal Enfield

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

Mostly Young, Male and

1,636,669 39,457 2.47% India
Single
 Brand Overview
BRAND POSTS FAN POSTS

Engagement Score Total Fan Posts

210 1,872

Total Posts Brand Response Rate

89 0.85%

Total Likes Avg. Reply Time

113,836 2 days, 11 hrs, 52 mins

Total Comments General Sentiment

1,658 Neutral

Total Shares
7,173
Fan Growth

Total Fans 1,640K

1,636,669
1,630K

New Fans
39,457 1,620K

1,610K

1,600K

1,590K

1,580K

1,570K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Engagement
Royal Enfield had an average engagement score of 210 and a highest of 832.

1,000

750

500

250

0
Community Analysis
Royal Enfield fans are mostly Young, Male and Single Royal Enfield fans are largely from India followed by
Nepal.

Over 60 Zambia
51-60
male female Qatar
41-50
4% 31-40 Canada
21-30
Australia
Below 21
United Kingdom
0% 20% 40% 60%
Saudi Arabia
UnKnown
United States
96% Married
United Arab Emirates
Engaged
In a Relationship Nepal

Single India

0% 20% 40% 60% 0K 500K 1,000K 1,500K 2,000K

Fan Demographics Distribution of Fans

Brand Posts
Top keywords used Frequency 7

motorcycle 28 6

Royal Enfield 23 5

Rider Mania 12 4

riders 9 3

mates 7 2

0
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts - Engagement
Royal Enfield responded to 8 conversations generated by Royal Enfield receives more positive than negative vibes
the 89 Posts they published. from comments on their Posts.

Brand Participation Brand Non Participation

Posititve Negative Neutral

9% 6%

15%

91% 79%

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

NO IMAGE NO IMAGE NO IMAGE

The first day of #RiderMania 2015 Men and their magnificent machines,
Only motorcyclists will understand the
kickstarted with great festivities and a arm wrestling and the music yet to
sense of quiet accomplishment that
celebration of all things .. begin! What a day at #RoyalEn ..
riding a motorcycle to the ..

ENGMT LIKES COMMENTS SHARE SENTIMENT ENGMT LIKES COMMENTSSHARESSENTIMENT ENGMT LIKES COMMENTS SHARE SENTIMENT
. S . . S
832 11,092 144 466 Positive 757 9,702 72 307 Positive 645 3,745 27 574 Positive

26-OCT-15, MON 8:30AM 20-NOV-15, FRI 12:14PM 22-NOV-15, SUN 6:15AM

Brand Posts - Analysis

Engagement Score Number of Posts Engagement Score Number of Posts

Number of Posts Number of Posts

0 10 20 30 40 50 60 70 80 0 5 10 15 20

Polls Sunday

Saturday
Links
Friday

Plain Text Thursday

Wednesday
Videos
Tuesday

Photos Monday

0 50 100 150 200 250 300

0 50 100 150 200 250
Engagement Score
Engagement Score

Brand Post Types Days of the week

 User Posts
Positive Neutral Negative
Top Keywords Used Frequency 70

Royal Enfield 1130

60

bike 317
50

service 195
40
India 139
30
Ride 112
20

10

0
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- 19- 26- 3-Dec 10- 17- 24- 31-
Nov Nov Nov Dec Dec Dec Dec
User Posts - Engagement
Royal Enfield responded to 16 conversations generated Royal Enfield appears to participate more when Fan
by the 1,872 Posts fans published. conversations have greater positive vibes than negative.

1%
Brand Participation Brand Non Participation Posititve Negative Neutral

24%

12%
64%

99%

Brand Responses Sentiment

 Analysis of
Royal Enfield
Twitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview

Royal Enfield
@royalenfield

FOLLOWERS NEW FOLLOWERS FOLLOWER COUNTRY

GROWTH
39,655 3,586 9.94% India
Brand Overview
BRAND TWEETS USER TWEETS

Engagement Score Total Mention

191 4,050

Total Proactive Tweets Total Retweets

210 1,585

Retweets Total Response Rate (%)

132 1.7%

Replies Total Average Reply Time (mins)

72 1408

Favorites Total
3,063
Follower Growth

Total Followers 40K

39,655
39K
New Followers
3,586
38K

37K

36K

35K

34K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth

Total Followees 0K
198

0K
New Followees
58
0K

0K

0K

0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Engagement
Royal Enfield had an average engagement score of 191 and a highest of 825.

1,000

750

500

250

0
Brand Tweets

Proactive Tweets Retweets

Proactive Tweets Retweets
20
210 132

15

10

0
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Top Engaging Tweets

NO IMAGE NO IMAGE NO IMAGE

The motorcycle company with a The real journey starts where you (Almost) Everything #ridermania in
legacy is ready for a tte-a-tte stop following the map. one image! Who feels we should
with the French with its first give full points to the person
conc.. (PC: http://t.co/0PAbIsjQWr) wh..
#royalen..
ENGMT. FAV. REPLIES RETWEETS ENGMT. FAV. REPLIES RETWEETS ENGMT. FAV. REPLIES RETWEETS
825 90 7 65 780 58 2 61 691 72 10 42

07-Oct-15, Wed 11:06AM 14-Oct-15, Wed 08:30AM 21-Nov-15, Sat 12:24AM

 Brand Tweet Types
Posts with Hashtags engage the best. Those with Mentions are the most frequent
Engagement Score Number of Tweets

Number of Posts
0 20 40 60 80 100 120 140 160 180 200

Mentions

Hashtags

Plain Text

Links

0 50 100 150 200 250

Engagement Score
 Volume of Tweets with Hashtags
Brand tweets User Tweets

User Tweets about Hashtag

0 20 40 60 80 100 120 140

#goa*

#continentalgt*

#mumbai*

#bullet*

#highwayplayers

#india*

#coastalride

#reburnup

#royalenfield*

#ridermania*

0 500 1000 1500 2000 2500 3000

Brand Tweets about Hashtag
Spread of Hashtags by day
ridermania royalenfield reburnup coastalride india

900

800

700

600

500

400

300

200

100

0
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Hashtags - Engagement
Engagement Score

#reburnup

#bullet*

#india*

#continentalgt*

#royalenfield*

#goa*

#ridermania*

#highwayplayers

#mumbai*

#coastalride

0 50 100 150 200 250 300 350

 Mentions and Replies

100
200
300
400
500
600

0
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
Average Response Rate : 1.7%

19-Oct
21-Oct
23-Oct
25-Oct
Customer Service

27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
Replies

10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
Mentions

22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
Customer Service
Average Reply Time : 23 hours 28 minutes

18000

16000

14000

12000

10000

8000

6000

4000

2000

0
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
REPLY ANALYSIS REPLY SENTIMENT

70 Positive Negative Neutral

60

50

40

30

20

10

0
Request For Request For Request For Request For Brand Plain Text
Direct Contact View a Link Email Apology
Message
Day of the week
Replies Mentions
1000

900

800

700

600

500

400

300

200

100

0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Time of the Day
Replies Mentions
600

500

400

300

200

100

0
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Retweets
Total number of Retweets : 1,585

Retweets of Brand Tweets Brand Tweets

160

140

120

100

80

60

40

20

0
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
-20
Mentions
Total number of Mentions: 4,050

Mentions Brand Tweets

600

500

400

300

200

100

0
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

-100
Influencers
TOP 5 INFLUENCERS

Name Followers Tweets

Hindustan Times 3,121,552 1

India Today 2,401,520 1

EconomicTimes 1,157,156 1

Real_Bengal_Tiger 149,463 8

Mystic Guru 143,102 6

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