JEWELLERY TRENDS

I AM CHIP OF THE OLD BLOCK, JEWELLERY DESIGNING RUNS

IN THE FAMILY- SHISHIR GOYAL
Your designs are ultra glamorous
and look very young and modern
in appeal. Does your line cater to
youth only ?
Initially when I ventured into this
profession, I designed for Gen X,
keeping in view their fashion sense
and sensibilities. Subsequently we
received overwhelming response
and accolades from all generations
which compelled and motivated
us to catapult an ultra fashionable
jewellery line for all age groups and
genres. Our jewellery comes with
edgy and modern cut encrusted
with stones and gems that are
appealing to all age groups.

Q.-In a short stint your brand has

become a name to reckon with,
what is the secret behind your
success ?
Silverine has strived hard to go pari
passu with international trends and
offered designs with fresh colour
contrast, innovative and modern
patterns that are used with stunning
pieces of stones. Designs are apt
to be adorned with western or

M
Indian wear hence the brand has
y fascination with gems and jewellery grew further and become popular within no time.
in my quest toexplore more I decided to meet very Our aggressive marketing strategy,
talented and dynamic jewellery Designer,Shishir Goyal, blitzkrieg of publicity campaign
whose creations reflect the contemporary taste of jewllery trends. and digital media blast have been
His collection has evoked superlative reviews practically from contributory factors for the brand
all quarters. His expertise lies in silver jewellery embellished to be successful in short period of
with various gems and stones and ornate designs. His Brand time.
Silverine Jewellery is all about luxury tagged with affordability. Q.-Your father is a noted jewellery
His obsession for superior craftsmanship is evident from the designer, how has he influenced
unique designs that are fresh, young with amalgamation of your thought process and
traditional and contemporary. Its so true when its said everything creativity?
is vibrant, colourful and royal in pink city and Jewellery I am a Chip of the old block and
DesignerShishirGoyal proves that. During conversation with Jewellerydesigning runs in my
HIGH ON PERSONA Shishir Goyal spoke about trends that are family. Since its a family tradition,
influencing contemporary fashion of adorning jewellery. He also I have been introduced to various
went on to inform us about the likes and dislikes of his young and kinds of gem stones, precious and
fashion savvy clients. In Confabulation withShishir Goyal. semi precious stones and jewellery
Q-What is the fashion statement of your brand ? right from my childhood, my father
Our fashion statement seems oxymoron in which boldness was my earliest mentor and he
of designs juxtaposes with modesty of gems studded in silver, instilled the sense of aesthetics in
fusion in nature with contemporary and Indian elements. me.
HIGH ON PERSONA | 18