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IT Spend Analyst Summary Applications Analytics

Mobile Cloud Database & Technology Hot Topics

2013 IT Market
Trends and Predictions
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

IT Market Trends and Predictions for 2013

1 IT Spend
GDP growth falls from 2012 while IT and
5 Mobile
Enterprise mobility moves beyond bring
software growth accelerate your own device (BYOD)

2 Analyst Summary
SAPs innovation areas are aligned with
6 Cloud
Integration, platform, and services will
2013 market trends be pivotal as the cloud market expands

3 Applications
Industry focus, integration, and user
7 Database & Technology
Big Data evolves into the mainstream
experience redefine the application in 2013
market

4 Analytics
Usability, relevance, and speed will
8 Hot Topics
Social, business networks, and
drive adoption of analytics emerging markets are highlighted for
2013

2
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

IT Spend
GDP growth falls from 2012 while IT and software growth accelerate

2.6% 2.9%
GDP
Growth
IHS1 IMF2

4.2% 5.4% 6%
IT Market
Growth
Gartner3 Forrester4 IDC5

SW 6.4%* 6.5%

Growth
IDC5 Forrester4
Gartner3
Note: All growth rates in constant currency
* Different methodologies used by IDC and Gartner to determine software growth
Sources: 1IHS Top 10 Economic Predictions for 2013 Dec 2012; 2IMF World Economic Outlook Database Oct 2012; 3Gartner Market Data Book 4Q 2012 Update Dec 2012;
4Forrester Research Inc Global Tech market Outlook 2013-2014 Jan 2013; 5IDC Black book Q3 2012 Nov 2012

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2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Analyst Summary
SAPs innovation areas are aligned with 2013 market trends

Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5


Rapid growth in
New generation of M&A in cloud Social network
IDC1 Mobile proliferation discovery and
industry solutions SaaS sprawl
predictive analytics

Big Data meets Actionable Mainstream in- Mobile apps and


Gartner2 Internet of things
social analytics memory computing HTML5

Integrated,
Mobility will Velocity of Analytics in cloud Evolution of IT
Saugatuck3 vertically optimized
dominate business offerings organization
cloud solutions

Cloud and smart Demand for


Forrester4 iPads in enterprise Emerging markets -
computing consulting services

Social
Mobile only (and Design as Reinventing ERP Finding the face of
Deloitte5 reengineering and
beyond) discipline engine your data
beyond

Sources: 1IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2Gartner Top 10 Strategic Technology Trends for 2013 Oct 2012; 3Saugatuck
Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary Free Enterprise Dec 2012; 4 Forrester Research Inc Global Tech market Outlook 2013 and
2014 Jan 2013; 5Deloitte Technology trends 2013 Dec 2012; 6UBS Global I/O: Technology Nov 2012

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2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Applications
Industry focus, integration, and user experience redefine the application market

Enterprises will spend $65 billion on User experience will be one of the most
industry-specific solutions in 20131 important criteria for product selection in
20134
58% of new investments in 2013 will
involve direct participation by LoB Microsoft may strengthen its CRM/
executives1 customer experience offerings by
acquiring a community management
Enterprise gamification will eclipse platform3
consumer gamification in 2013 and
Investments in sustainability solutions
gamification market will grow 10x over
will be influenced by challenging market
next four years2
conditions and volatile energy prices5
Application integration spend will IT spend will grow fastest in healthcare,
increase by 33% from 2013 to 20163 utilities, oil and gas, and mining verticals.
Slowest growth will be in government6

Sources: 1IDC Predictions 2013: Competing on the 3rd platform Nov 2012; 2Gartner Predicts 2013: PPM leaders must embrace constant innovation and change Nov 2012; 3Gartner
Predicts 2013: Application Integration Nov 2012; 4Ovum 2013 Trends to Watch: Business Process Management Oct 2012; 5Ovum 2013 Trends to Watch: Sustainability technology
Oct 2012; 6IDC Insights Predictions 2013: Cross Industry Overview Dec 2012

5
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Analytics
Usability, relevance, and speed will drive adoption of analytics

Data discovery market will grow 28% to VC funding and M&A activities are
reach $1 billion in 20131 expected in visual discovery, predictive
analytics, and text/rich media analytics4
40% of BI purchasing will be led by LoBs
by 20141 Packaged analytic applications will gain
traction and be offered by SIs, vertical
54% of users will be actively using, providers, and traditional BI vendors3
planning, or piloting mobile BI in 2013
(20% in 2012)1 Ease of use and implementation will
become key criteria for purchasing BI5
Analytics and smart process apps will
grow by 17% in 20132 Context-aware data will drive demand for
analytics1
BI/analytics cloud adoption in SMB will
grow 20% YoY3 Predictive analytics will extend into
unstructured data leveraging Big Data
tools5

Sources: 1Gartner High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision Dec 2012; 2Forrester Research Inc Global Tech market Outlook 2013-2014 Jan 2013;
3Gartner The SMB market in 2013 Drivers, Trends & Predictions Nov 2012; 4IDC Predictions 2013: Competing on the 3rd platform Doc #: 238044 Nov 2012; 5Ovum 2013 Trends to

Watch: BI and Analytics Nov 2012

6
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Mobile
Enterprise mobility moves beyond bring your own device (BYOD)

Proliferation of smart technology (M2M) Developer adoption will be crucial for


will drive a 25% increase in software RIM and Microsofts mobile platforms in
spending by 20141 20134

SMBs mobile connectivity to enterprise Mobility will be a game changer in retail,


business will grow 25% in 20132 government, healthcare, and oil and gas
verticals5
33% of all new apps will target a mobile
platform3 Mobile wallets and POS integration
solutions will be key battlegrounds
Tablet market will grow by at least 42% in among vendors5
20134
MDM market will consolidate and move
Smart mobile devices will generate 57% toward mobile application management6
of overall IT market growth in 20134
Enterprise content management vendors
will increasingly compete to support
mobile collaboration7

Sources: 1Gartner Top Technology Predictions for 2013 and Beyond Nov 2012; 2Gartner The SMB market: trends, drivers and predictions for 2013 Nov 2012; 3IDC Insights
Predictions 2013: The CIO Agenda Dec 2012; 4IDC Predictions 2013: Competing on the 3rd platform Doc# 238044 Nov 2012; 5IDC Insights Predictions 2013: Cross Industry
Overview Dec 2012; 6Ovum 2013 Trends to watch: Mobile Consumerization Oct 2012; 7IDC Role of Collaboration In Mobile Enterprise Doc # 237858 Nov 2012

7
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Cloud
Integration, platform, and services will be pivotal as the cloud market expands

More than $25 billion will be spent in Industry-specific PaaS offerings will
SaaS acquisitions by mid 20141 show rapid growth generic PaaS will be
commoditized1
Integration services (iPaaS) market will
grow ~34% in 20132 Cloud first strategy will double to 70%
over the next four years among CIOs5
By the end of 2013, 90% of consumer
connected devices will have access to Cloud governance and integration will
the personal cloud3 emerge as a top priority6
Cloud security services will grow ~30%
Cloud services will be more strategic and
from 2012 to 20134
transformational in 2013, encompassing
the nexus of cloud, mobility, and data6
Two-thirds of mid-size firms will use
cloud services in 2013, compared with
just half in 20123 IT organizations will play a key role in
providing cloud brokerage services7

Sources: 1IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2Gartner Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update Oct
2012; 3Gartner Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption Mar 2012; 4Gartner Forecast: Public Cloud Services, Worldwide, 2010-
2016, 3Q 12 Update Sep 2012; 5IDC Insights Predictions 2013: The CIO Agenda - Doc # 238464 - Dec 2012; 6Ovum 2013 Trends to watch: Cloud Services Oct 2012; 7Gartner Top
10 Strategic Technology Trends for 2013 Oct 2012

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2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Database & Technology


Big Data evolves into mainstream in 2013

Application integration and DBMS will Demand for data scientists will continue
contribute more than 50% of Big Data to exceed supply5
IT spend in 20131
Real-time integration initiatives are
Big Data deployments in U.S. heating up and will help drive adoption of
government are expected to grow 30% in composite data frameworks5
20132
Data governance, data quality, and
The digital universe will reach 4 stewardship will emerge as key issues
zettabytes (~4B TB) by 2013 (50% YoY for enterprises6
growth)3
Operational efficiency will drive Big
Hadoop MapReduce ecosystem software Data demand in utilities, financial
revenue will grow by ~81% in 20134 services, and manufacturing7

At least one-third of companies will adopt


in-memory computing to grow revenue
and improve margin8
Sources:; 1Gartner Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016 Oct 2012; 2IDC IDC Government Insights Predictions 2013: Government
Dec 2012; 3IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 4IDC Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast Doc
#234294 May 2012; 5IDC Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares Doc # 237752 Nov 2012; 6Ovum 2013 trends to
watch: Big data Oct 2012; 7IDC IDC Insights Predictions 2013: Cross Industry Overview Dec 2012; 8Gartner Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing
Pains Nov 2012

9
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Social
Social technologies proliferate across the enterprise

Social 35% of government organizations will Enterprises will use consumer social
evaluate or implement social analytics networks identity management
Business tools in 2013 for collaboration and systems as a new foundation for
Networks sentiment analysis1 enterprise authentication5
Emerging
Markets Team collaboration applications market Social software platform spend will
will grow to ~$1.5 billion in 20133 increase as organizations shift from
point offerings to integrated suites6
A vast majority of SMB retailers plan to
spend up to 24% of their IT budget on Oracle will likely acquire a more robust
social media in 20134 social networking tool with an existing
customer base in 20135
15% of BI deployments will combine BI
with collaboration and social software Businesses will struggle with
into decision-making environments in enterprise social network sprawl as
20132 more businesses move from
experimentation to integration5

Sources: 1IDC IDC Government Insights Predictions 2013: Government Dec 2012; 2Gartner Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources
Dec 2012; 3IDC Worldwide Collaborative Applications 2012 2016 Forecast Doc # 235279 Jun 2012; 4IDC Perspective: The 3rd platform provides advantages for SMB retailers Doc #
GRI237483 Oct 2012; 5IDC IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 6Gartner Market trends: Community and suite applications flourish in
enterprise social software marketplace Dec 2012

10
2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Business Networks
Networked supply chains will become a critical part of B2B collaboration

Social Integration brokerage will grow 17.3% in End user supply chains will improve
2013 to $1.8 billion1 upstream (suppliers) and downstream
Business (customers) collaboration to compete
Networks B2B e-commerce traffic will increase 10x better in a faster world5
Emerging in the five years ending in 20132
Markets Networked supply chain will
50% of B2B collaboration will take place dramatically improve business process
through Web APIs by 2016 with the opportunities in the manufacturing
widespread adoption of cloud, mobile, industry6
social, and data3
As service excellence becomes a
Cloud hubs, accounting for 18% of U.S. priority in 2013, supply chains will take
government cloud market, will continue a holistic lifecycle view integrating
to grow in 2013 and create new business disparate systems (PLM, ERP, CRM,
models for IT procurement4 SRM) across the globe5
Community-based clouds will be the
preferred cloud model in financial
services6
Sources: 1Gartner Competitive landscape: Integration brokerage Nov 2012; 2Gartner Predicts 2013: Application Integration Nov 2012; 3Gartner Predicts 2013: Application
Development Nov 2012; 4IDC IDC Government Insights Predictions 2013: Government Dec 2012; 5IDC IDC manufacturing insights: top 10 2013 predictions Dec 2012; 6IDC IDC
Financial Insights Predictions 2013: Financial Services Dec 2012

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2013 SAP AG. All Rights Reserved
2013 IT
IT Spend Analyst Summary Applications Analytics
Market Trends
& Predictions
Mobile Cloud Database & Technology Hot Topics

Emerging Markets
Emerging markets will continue to be a growth engine in 2013

Social IT spending in emerging markets will Increasing adoption of mobile devices


grow by 8.8% to exceed $730 billion in and services will spur new
Business 2013, 2x developed markets growth1 opportunities in telecom and retail
Networks sectors in Indonesia6
Emerging Software market in China will grow 14%
Markets in 20132 Social and mobile will experience
strong growth in Brazil, driven by rapid
Russias banking market for enterprise growth of middle class7
software is expected to grow 10% in
20133 Financial institutions will primarily use
Big Data for online analysis of client
Mobile phone market in India will grow behavior data in Latin America8
14% in 2013, reaching 251 million units4
Reverse innovations emerging
Enterprise application software in Sub- market developments translated to
Saharan Africa is expected to grow solutions for developed countries will
~8.4% in 20135 increase in 20139

Sources: 1IDC Predictions 2013: Competing on the 3rd platform Doc # 238044 Nov 2012; 2 Forrester Research Inc China tech market outlook: 2012 to 2013 Oct 2012; 3Gartner
Emerging market analysis: IT, Russia, 2012 and beyond Apr 2012; 4Gartner Predicts 2013: Indian IT industry set to embrace uncertainty to secure the feature Nov 2012; 5Gartner
Market Statistics Online Dec 2012; 6Gartner Market trends: IT services Asia/ Pacific and Japan 2012 2013 Oct 2012; 7Gartner Predicts 2013: Brazil, a new IT giant Nov 2012;
8IDC Financial insights predictions 2013 Financial services Dec 2012; 9Global Trends Report 2013 Strategy Dynamics Global SA Dec 2012

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2013 SAP AG. All Rights Reserved