Davao City
Consultancy
Submitted by:
January 2017
0
EXECUTIVE SUMMARY
Financial Aspect
Financial feasibility of the project is considered attained when it has met the following
criteria: (1) the business ability to maintain its capital structure, mainly considering the cost of
capital and its liquidity, (2) the projects profitability, using the rate of return, profitability ratios,
independent financial analysis and payback period, (3) the enterprises capability to provide
significant help in Davao City through giving employment, (4) the ability of the entity to manage
Socio-Economic Aspect
give employment to the citizens of Davao City, (2) to be able to share in the welfare of the
citizens of the country and growth of its economy, (3) environmental value.
Market Aspect
Market feasibility will primarily be determined by the demand of the customers in Davao
City. A demand and supply analysis will be performed to determine the forces to be considered in
the allocation of resources. A SWOT analysis will be conducted in evaluating the entitys
opportunities and weaknesses. Moreover, determining the level of competition among its
competitors. Also, in determining its marketability, the business will establish properly its
marketing mix, which are the price, place of distribution, promotion and product, which in this
The data gathered in this aspect aims to provide information for the internal operations of
the business. This will guide the business in having organized and orderly operations that will be
ran by the employers together with their employees. The costs presented will help the business in
providing a reasonable price for the services that they offer. The building and facilities shown in
this aspect gives the idea of what Furry Tales building looks like which is planned to suit for the
Title page
Approval sheet
Executive summary
Acknowledgment
Table of contents
List of Tables
List of Figures
I. Introduction
I.1 Vision and Mission
I.2 Projects Long Range Objectives
I.3 Descriptive Definition of the Project
I.4 Projects Long Range Objectives
I.5 Scope and Limitation
II. Market Feasibility
2.1 Service Description
2.2 SWOT
2.3 Market Description
2.4 Demand
2.5 Supply
2.6 Demand and Supply analysis
II.7Price study
II.8Marketing Program
III. Technical Feasibility
III.1 The Service
III.2 Service Process
III.3 Service Schedule
III.4 Building and Facilities
III.5 Office Supplies
III.6 Utilities
III.7 Waste and Disposal
III.8 Service Cost
III.9 Business Organization Requirements
III.10 Labor Requirements
IV. Management Feasibility
IV.1 Legal Form of business
IV.2 Proposed Organizational Structure
IV.3 Description of the kind of human resources required
V. Socio Economic Feasibility
V.1 Estimate of Employee Creation Effect
V.2 Taxes that will accrue to the government
V.3 Effect on environment
VI. Financial Feasibility
VI.1 Major Assumptions
VI.2 Total Project Cost
VI.3 Sources of Financing
VI.4 Pro forma Financial Statements (5 years)
VI.5 Accounting and Control Plan
VI.6 Financial Analysis
LIST OF TABLES:
Table 2.5 Furry Tales Dog Grooming, Hotel & Spa Offered Services & Prices
LIST OF FIGURES
CHAPTER I
INTRODUCTION
VISION STATEMENT
To be one of the leading dog grooming, hotel and spa service provider in Davao City.
MISSION STATEMENT
To provide dog owners of Davao City with quality services for the wellness of their pet dogs. To be
adaptive and flexible to the technological advancement to dog grooming, hotel and spa services. The
business values integrity and compassion in its business and instillsit to its employees.
OBJECTIVES
The main objective of the study is to be able to determine whether if its feasible or not for a proposed
business. As a business, its main purpose is to consistently give satisfaction to the needs of the pet owners
and their dogs by providing professional, excellent and outstanding serviceat areasonable price, and to
establish a long-term customer relationship. It is also the business' objective to ensure a continuous
progress by determining possible ways of maximizing the companys profit while minimizing the costs.
Also, to maintain a friendly and promotework environment that respects diversity, ideas and hard work.
The name of the business is Furry Tales Dog Grooming, Hotel and Spa. It was derived from the word
fairy tale, for it can entice the target market. The name was changed from fairy to furry to symbolizethe
pet dog and the services it will receive e.g. dog grooming, hotel and spa services.
Location
The enterprise will be established in a wide-range community known as the El Rio Subdivision. It
can be found at the second floor of a convenience store across Anisabel Suites along the highway. It will
cater a wide array of dog services in the subdivision, nearby villages and will capture customers from the
Northern and Downtown area of Davao City. The place is nearby the metropolitan area of the city which
The exact location of the enterprise is at Second Floor of 7 Start Mini mart, Corner Iba Street and
Bacaca Road, Phase 1 El Rio Subdivision, Bacaca, 8000 Davao City. (See Figure 1.1)
At the current time, there have been an increasing number of people who are much devoted to
their pets. Furry Tales Dog Grooming, Hotel and Spa offers services that helps take care of the sanitation,
health and cleanliness of the pets. It will consistently provide high customer satisfaction by rendering
excellent service and quality pet care at an reasonable price. It also offers professional services that can
cater the other needs of the pets and the owners as well. This will be located at corner Iba Street and
Bacaca Road at Phase 1 El Rio Subdivision. This establishment plans to make sure that every pet under
our custody will be well taken care of. The clients best interest for their dog would be its priority , and it
The business will ensure that it will be accountable to the highest standards by meeting the clients
needs precisely and completely. The business will cultivate a working environment that provides a
Scope
This study will cover the short term and long term goal of the business and it will be conducting surveys
to probable customers in order to gather more precise and accurate data that will be helpful in establishing
the proposed business. The study shall cover a type of respondent who will be the future target market
which are the pet owners in the vicinity of Davao City. It will be based in the marketing, financial,
Limitations
This study will be limited with the outcome of the surveys from pet owners and information gathered
from various pet shops and other dog related enterprises, also acknowledging that there is no accurate
dog population. The survey will only be restricted to the residents in Davao City. The dog owners will be
the major part of the respondents and the study will be limited within the outcome of the survey.
CHAPTER II
MARKET FEASIBILITY
A. SERVICE DESCRIPTION
Dogs are included in the most common pet owned by individuals and families. Owning a dog
entails responsibility, nonetheless it could also bring fun. Dogs usually become the confidant of man
because of their friendly nature and their ability to co-habit. In addition, they could provide security to
their owner.
Our business offers variety of services, and these are grooming, hotel and spa. Our grooming
services help the owners maintain the cleanliness and neatness of their pet dogs. The hotel service helps
provide comfort and basic needs to dogs while their owner is away. Lastly, our spa service is a service
made for both the dog and their owner for their relaxation and bonding.
B. MARKET DESCRIPTION
In the past, owning a dog is just plain and simple. Individuals and families, who have dogs, just
feed them, bathe them occasionally, and play with them. However, as time goes by, the population of dogs
increased and most individuals and families own dogs that are high breed, which are of high maintenance.
Along with these changes, there is a need for dog grooming centers.
Furry Tales Dog Grooming, Hotel and Spa aims to serve Davao City, specifically the community
living in the Poblacion District. The ideal customer ages ranging from 18 years old and above, and both
female and male members of the population of Poblacion District, Davao belonging from middle to
highest class who are willing to spend much to groom their dogs.
Throughout the years, dog-grooming centers are rising in Davao City. As of now, five known (5)
dog-grooming centers exist in Davao City. Each of these businesses has their own edge against others.
Obviously, it would be a great challenge to the researchers to establish a name as a new entrant to this
kind of industry. On the other hand, it would also be an advantage to us because we have a prior
The researchers conducted a survey on the dog owners who avail grooming services that was
mostly comprises of students and professionals. There are two-hundred seventy-two (274) respondents in
this survey. One hundred seventy-two (172) respondents are female, while the remaining one hundred two
(102) are male respondents. Most of them are aged between eighteen (18) years old to twenty (20) years
old. Out of 274 respondents, one- hundred eighty-eight (188) have already availed services of dog
grooming or hotel or other services for their pet dogs. Survey shows that most people avail dog services at
One Fab Pooch, a well-known dog grooming business in Davao City. It also shows that the respondents
look most into the services that the dog grooming businesses offer.
The second factor that is also important is the price, third is the accessibility of the place, and
lastly, the ambiance of the place. When availing the services in a dog grooming center or hotel, people
usually spend around four hundred one pesos (P401.00) to six hundred pesos (P600.00), according to the
survey. The top five (5) services that are usually availed by the respondents are the following: Bathing,
Nail Cutting, Ear Cleaning, Hair Cutting and Teeth Cleaning. They also avail services such as Tick and
Flea treatment, Detangling, Pedicure for dogs, Hair dye for dogs and the Hotel for dogs also. Aside from
the survey, we also based our demand in the number of customers a grooming business usually served by
our competitors.
According to the tally, 68.6% of our respondent avail grooming services. The potential customers
are those dog owners who want and are willing to groom their and who are located in the Poblacion
E. SUPPLY
The group identified four competitors, namely: One Fab Pooch, Designer Dogs Salon and Suites,
Yanas Dog Salon and Spa and Lil Heroes Enterprise. The Furry Tales Grooming, Hotel and Spa as a
new entrant into the dog grooming business, achieving the desired market share is one of the major
challenges since there are many existing competitors in the market. Each competitor offers almost the
same services but only differ as to their promotional technique, pricing strategies and service quality. The
researchers competitive advantage will be the spa service, which comprises of massage and pedicure for
The table shows the sales of each competitor from their respective starting year up to the present
year. The data were gathered through an interview with the supervisor in charge of each dog grooming
In the past five (5) years, there is an increasing population of dogs in Davao City as illustrated in
the Table 2.3 below. Due to an increase in population of dogs, there is also an increase of dog owners
demand for dog grooming services around the city. As shown in the operation of each competitor (Table
2.2), there is an increase in sales from the starting year up to the current year. This gives the fact that
many people are availing of the services and it causes an increase of demand per year.
In Davao City, there are only a few businesses that offer dog grooming services because of high
investment cost in putting up this type of business, and it is a luxury service that not all individuals are
potential customers. Due to high investment cost, there are only a few entrants in the market and results to
lack of supply in catering the demand. In fact, the leading dog grooming salon (One Fab Pooch) in Davao
2012 50,000
2013 76,250
2014 102,500
2015 128,750
2016 155,000
The table shows the estimated population of dogs per year in Davao City. There was an increase
B. PRICE STUDY
Blow-dry M = P 700
L = P 800
Hair trim
XL = P 1000
Nail care
Designer Dogs XXL = P 1600
Salon & Suites Teeth care and
rump care
Designer Cut Designer bath + haircut S = P 800
M = P 900
L = P 1000
XL = P 1200
XXL = P 1900
GROOMING SERVICES
COMPETITOR
PACKAGES SERVICES PRICE
Express Teeth cleaning P 150
Ear cleaning P 100
Nail cut P 100
One Fab Pooch Nail cut (extra P 150
short)
Tick & flea P 150
removal
Hotel Daytime or overnight Standard= P 350
stay of dogs Deluxe= P 450
Suite= P 550
Extra guest= P 250
Day care= P 200
Other services:
Dog Massage 80
Pawdicure 80
Table 2.5 Furry Tales Dog Grooming, Hotel & Spa Offered Services & Prices
C. MARKETING STRATEGY
The researchers will create a Facebook page and an Instagram account. Through Facebook,
people will know about our business (e.g., business hours, offered services, location, etc.) and so that they
may know the thoughts and reviews of each customer. In this way, it will help them correct their lapses
and eventually improve the business. Through Instagram, they will post pictures that may persuade
customers to visit the business. Another way of promoting their business is through giving of flyers and
posting of tarpaulins in different areas where people will immediately notice it.
CHAPTER III
TECHNICAL FEASIBILITY
This aspect discusses the definition of services that the Furry Tales Grooming, Hotel and Spa
offers together with the processes and production schedule of each service. It also presents the
materials/supplies, machinery & equipment and furniture and fixtures that will be used by the business in
its operations. The chapter presents the costs of these equipment and computation of the service costs of
each service. It also discusses the requirements of workers to be hired since it is essential that the partners
A. Service
Grooming
One of Furry Tales services includes grooming. Pets can be pampered with grooming and spa
services, and can stay at their respective rooms. Grooming services includes bathing, brushing, blow
drying, hair cutting or trimming, coat condition spray and perfume, paw pads trimming, teeth cleaning,
ear cleaning.
Furry Tales also offer packages: Full dog grooming package which includes bathing, ear cleaning, teeth
cleaning, hair cutting/trimming, nail trimming and trimming of sanitary area. The second package is the
semi-full dog grooming package which includes bathing and hair trimming/cutting. It offers add-ons such
Hotel
Furry Tales offers the highest quality of comfort and care for pets who will stay overnight at the
hotel. It is the best alternative for the dog owners rather than leaving their dogs alone at home while they
are on vacation. The facility provides the pet with a fun, safe, relaxing and healthy experience. The hotel
services make sure that the pet will be provided with the utmost comfortable sleeping arrangements for it
cares about the pets safety, security and comfort. The kennel is fully equipped to handle dogs of all
shapes and sizes. Each dog will have its own personal kennel for the duration of its stay where they will
be comfortable and happy to enjoy their own personal space and to maintain a calm atmosphere at the dog
hotel. The kennels are designed to suit the dogs needs whatever size it will be. The hotel also has food
services for the dog that is already included if they will avail the service. The owner can bring or supply
their own dog food, but the charges will still be same whether they will bring one for their dog.
Spa Treatment
Furry Tales Spa has services that the owner and their pet dog will love. The spa is designed to
cater the dog and the owners needs for there are fantastic services and treatments for the both of them.
The spa treatments can pamper and style the pet to ensure their well-being. For pets, it could include
pawdicure or nail painting or polish and dog massage. There are also services for the owner too. The
owner could choose from having a basic massage and having a manicure and pedicure.
B. Service Process
Figure 3.1Flowchart of service process
The program flowchart shows the service process for the grooming salon, hotel and spa. The
customer arrives at the store and will be served by the store-in charge. The system will process whether
the customer is a new customer or loyal customer whom availed of the services before. If the customer is
a new customer, the customer will be given a customer sheet for the data needed which will be stored in
the system. After storing the data in the system, the customers dog will be assessed for its behavior. If the
dogs behavior failed to pass the assessment, Furry Tales will decline the service requested by the dog
On the other hand, if the dog passed the test and has proper behavior, the customer will choose
what services will be performed. The customer shall render payment to the cashier for the fees and the
staff will perform the services chosen. If the customer is waiting, the staff will return the dog to the
customer immediately after the performance of the services. If not, the staff will put the dog in the cage
Services Process
Bathing Dog will be bathed with warm water through a
hand-held showerhead. They will be bathed
twice. During the second bathing, shampoo and
conditioner will be applied to the dog. Then, rinse
to wash off the residue of the shampoo and
conditioner.
Ear Cleaning The dogs ears will be cleaned. The ear flaps
should be inside out and the hair around the
external opening of the ear should be quickly
removed. A light amount of medicated ear
powder may be sprayed in the dogs ears which
can help the dogs ear hairs be pulled easier. If
there is hair in the ear canal, it should be
removed given that there are no signs of ear
health problems. Hair that is more than one-half
inch down to the ear opening shouldnt be
removed or cleaned. If it will be removed, a
medicated ear powder must be sprayed into the
ear. The powder absorbs moisture and dries ear
wax and hairs. If there are still ear wax, moisten
cotton ball with a small amount of ear cleaning
solution and swab and clean the ear canal area
outward to the ear flap.
Flea and Tick Control Treatment/Removal Removal process: The groomer should steady
the dog and keep him calm to prepare for
removal of flea and/or tick. Using a pointy pair of
tweezers, grab hold of the flea and/or tick as
close to the dogs skin without pinching it. Using
pressure, pull the flea and/or tick using a straight
motion. After pulling, kill the flea and/or tick by
placing it in a container with rubbing alcohol.
Treatment process: The treatment process is
simply putting spot-on treatments near the dogs
neck to kill the flea and tick residing in the dogs
body.
Table 3.1 explains the step by step process of each service that Furry Tales offers. These
processes should be followed by the assigned staff according to what service they will perform. This is for
Bathing 60 minutes
Bathing 60 minutes
Detangling/Dematting 30 minutes
Other Services
Pawdicure 30 minutes
Manicure/Pedicure 90 minutes
The grooming service is split into packages, the full dog grooming package and the semi-full dog
grooming package. The first package includes bathing, ear and teeth cleaning, hair cutting/trimming, nail
trimming and trimming of sanitary area. The second package includes bathing and hair cutting/trimming.
The dog hotel is divided into day care and overnight stay of dogs. The spa includes dog massage, dog
owners massage, pawdicure and manicure/pedicure each and individually treated. Furry Tales Grooming,
Hotel and Spa also offer individual services if the dog owners wish not to avail the packages that are
offered.
Table 3.3 shows the number of dogs that will be accommodated in a day. These numbers are
based on the estimated total number of dogs that will be catered in a day which is 20 dogs.
Daily Schedule
Business Operation
Employees Time In Time Out
Day Time Lunch Break
Store In-Charge Mon - Sat 10AM - 7PM 9:30AM 8PM 12:00NN 1:00PM
Pedicurist &
Mon-Sat 10AM - 7PM 10AM 7:30PM 12:00NN 1:00PM
Manicurist
Other Personnel Mon - Sat 10AM - 7PM 9:30AM 8PM 12:00NN 1:00PM
The business has 8 employees: one (1) store in-charge, one (1) cashier, three (3) dog groomers, one (1)
masseuse, one (1) pedicurist/manicurist and one (1) other personnel. The employee works eight hours a
day starting 10AM to 7PM and six days per week each were given one rest day. Lunch will be at 12NN to
1PM.
D. Materials & Inputs
Materials and Inputs list the needed materials for the grooming; quantity, description that is
needed per dog, sources for each supplier, price of each material, the total cost monthly and yearly.
Quantit Descriptio
Materials & Inputs y n (per dog) Price Total Yearly
Tick & Flea Treatment - Liquid 20ml per PHP PHP PHP
(1gal/3785ml) 4 dog 30.00 120.00 1,440.00
PHP PHP
Total 63,380.00 760,560.00
Table 3.5 summarizes the total cost of materials and inputs. The quantity given is based on the
dogs per day which is 20. The business gives the exact amount of millilitre (ml) to be consumed per dog.
The source of these materials is from Lil Heroes Enterprise, which offers products at an affordable price.
The monthly cost is Php 63,380.00 and the yearly cost is Php 760,560.00.
E. Labor Requirements
The store in-chargeis responsible for the operations of the business and is also responsible
for attending customers, visitors and clients. The cashier is responsible for handling cash from
customers and will also be responsible for attending the customers if the store in-charge is not
around. There are three groomers who are in charge of grooming the dogs and maintaining
cleanliness of the area. There is only one worker who is responsible for massage and pedicure in
order to avoid idleness and is also responsible in keeping their area clean. The other personnel is
responsible for taking care of the dogs during their overnight and day stay in the dog hotel.
NUMBER OF
EMPLOYEES QUALIFICATIONS
EMPLOYEES
Male or female.
Male or female.
Must be honest.
Store in-charge - the store in-charge is responsible of the activities of the business that
includes the actual execution of the services against the standard quality and performance
of a given service. He/she must have good communication skills, and must have an
attitude to motivate employees. He/she will attend to any customers, visitors and clients
with any information they might want to inquire. He/she is also in charge of opening and
closing the store, checking the inventory of the materials and the possible equipment to
be disposed.
Cashier- the cashier is responsible for the receipt of cash or payments from customers.
Groomers - the groomers are responsible for grooming the dog which includes bathe or
washing, teeth and ear cleaning, nail cutting, haircut, flea treatment.
Pedicurist & Masseuse - they are responsible for the spa and massage services of the
business and must have an experience in the job. She will also have a training provided
Other Personnel- he or she is responsible for watching, providing food and cleans the
cages/rooms for the overnight stay of the dogs in the dog hotel.
given tools and equipments are needed to operate the business. The quantity, price and estimated cost are
specified.
Muzzle
Table 3.7 gives the specific data needed for the tools and equipment; quantity, price and total cost.
are necessary for the operation of the business. The estimated cost and quantity needed is specified in the
table.
Quantit
Furniture & Fixture y Price Total
Exhaust Fan
Table 3.8 specifies the quantity and price of each furniture and fixtures. The total cost is Php
155,110.00. The depreciation used for the furniture and fixtures is straight-line method.
H. Utilities
Public utility is an everyday necessity that will help the operation of the business. These
utilities are used to maintain the business entirety to be able to produce a great service to the
customers. Stated below, is the total cost of the utilities which includes the electricity, water,
telephone and internet connection. These are necessities for the operations of the business.
Table 3.9 shows the total cost, monthly and yearly, on utilities for Davao light, Davao City
Water District and PLDT Home DSL. For Davao light, the estimated kWh consumed by the business is
5000. The cost is calculated by multiplying the estimated kWh per month, average quantity of
equipment/appliances and average hour per day which is Php 8,766.97 monthly. For the water, the basis
of the cost is the cubic meter given which is above 40 cu.m. and the total cost is Php 511.90. Lastly for
PLDT Home DSL, plan Php 1,995.00 with landline and internet connection up to 8 Mbps. The yearly
grooming, hotel and spa. The room is divided into of four (4) areas which are the grooming area, hotel
area, spa area and reception. The total area of the store is 95 square meter. The fairly divided size and
Figure 3.2 shows the floor plan of the business, the detailed plan and the process. It shows different
areas such as lobby and reception, hotel, spa and massage, grooming and bathing, dog queue, staffs
lounge and storage room. The figure illustrates the meters in each area, the position of the equipments and
quantity.
Figure 3.3 Exterior of the Enterprise
Figure 3.1 shows the exterior design of Furry Tales Dog Grooming, Hotel & Spa. The enterprise
is located at the second floor of a convenience store. The staircase found in front of the building leads to
the entrance of the store where the reception/lobby is located. The enterprise has glass wall which is
and spa are adjacent to the reception area. Customers can see the partition between grooming and bathing
area on the right side from the reception area. The waiting area would be across from the reception area
and the dogs will be visible for the dog owners since the partition for the grooming and bathing area is a
glass wall. Along the hotel, massage and spa, the right side of the end hallway is the dog queue area and
at the left is a single door for fire exit and existing comfort room. Near the dog queue area, there is a room
for staffs lounge. The staffs lounge is connected to another room which is the storage area.
Figure 1.2 highlights the reception/lobby area wherein the receptionist will entertain the
customers. The customers can enter through the door, located at the right side of the figure, leading to the
hotel, massage and spa area. The waiting area is located at the opposite side of the receptionists desk.
Beside the waiting area for the customers located at the lobby, the grooming and bathing area enclosed
with a glass wall that can directly be seen to allow our customers to see the dogs being groomed.
Figure 3.6 Hotel, Massage and Spa Area
The left side of Figure 1.3 is the hotel for dogs. The concept for each room is the famous tourist
spot of the countries; San Francisco, Monaco, Las Vegas and Rio de Janeiro. The right side part of the
layout is the spa and massage area for owners. This is where the massage, manicure and pedicure service
is located separately.
Figure 3.7 Grooming & Bathing Area
Figure 3.7 is the grooming and bathing area of the business. The illustration shows the grooming
table on the right side area and on the left is the bath tub. The area is adjacent to the staffs lounge and
storage room on the left side of the layout. While on the right side of the layout is the hotel, massage and
spa area.
after the working hours. The door located at the right side of the figure is the storage room. While on the
left side is the exit door from the staff lounges leading to the dog queue area.
J. Waste Disposal
Furry Tales Grooming, Hotel and Spas waste disposal must be in accordance with the
requirements of the local government authority. The hair or fur, feces and used litter should be
placed in sealed plastic bags for proper disposal. The solid waste products such as hair or fur,
nails and other sediment may be disposed of in general garbage. However, the wastes can avoid
incineration for these wastes can also be recycled. The feces can be used as an organic fertilizer.
The hair or fur clippings can be donated to authorized organizations to help maintain an oil spill-
free ocean.
K. Location
Figure 3.9Map
The business is located at Corner Iba St. & Bacaca Rd., Phase 1 El Rio Subdivision, Bacaca,
8000 Davao City. The monthly rental of the said location is 25,000 pesos for the 95 square meter
room.The location is suitable for the business because it is located near at the heart of Davao, and is
nearer to the residential area. Although the business has at least ten direct competitors and most of them
are located near our location, it is still possible that the business will be able to have a market gap or
There were a lot factors that the researchers considered in choosing the location for the business.
First, they made sure that the business is located in the center of Davao City. This will make the business
accessible to the people living either in the north and south part of Davao City. Second, they chose a place
near villages and subdivisions. Third, the place they chose does not have a strong competition. Fourth, the
building has an adequate parking area and lastly, the location of the business has a less or light traffic than
L. Service Cost
Supplies cost:
Whitening
Shampoo (P 2160/3785 mL per gal x 20 mL per dog) 11.41
Ear Bud (P 10.50/100 pcs per pack x 8 pcs per dog) 0.84
Disposal Gloves (P 450/100 pairs per pack x 1 pair per dog) 4.50 77.08
Labor cost:
Supplies cost:
Disposal Gloves (P 450/100 pairs per pack x 1 pair per dog) 4.5
Labor cost:
DETANGLING/DEMATTING:
DOG MASSAGE:
Supplies cost:
Labor cost:
Masseuse: 90 min/60 min x P 42.5 hourly rate (P 340min wage/8 hours) 63.75
PAWDICURE:
Supplies cost:
Nail polish (P 33/10 mL= P 3.3 mL per dog x 2 mL per dog) 6.60
Labor cost:
Supplies cost:
Labor cost:
Pedicurist/Manicurist 60 min/60 min x P 42.5 hourly rate (P 340min wage/8 hours) 42.50
Total cost 59
Direct Materials:
Direct Labor:
Supplies cost:
Labor cost:
CHAPTER IV
MANAGEMENT FEASIBILITY
The dog grooming business here in Davao is still new, given that there areonly few established grooming
salons located downtown. We believe that the business owners will be able to enter the market
successfully as long as they have a competitive advantage compared to the existing grooming salons. The
business will offer services that are new, unique, affordable and will prioritize the high quality of service
The Furry Tale Groomers is a partnership consisting of ten general partners. All partners are
managing and capitalist partners. Each partner will contribute equal amount of money which is P 200,
000 in order to have a total of P 2,000,000 investment capital; thus each will share equally in the
distribution of profit or loss. All partners shall exercise the rights given to general partners and all of them
The organizational structure of Furry Tale Dog Grooming Hotel and Spa Services shall be presented
Partners
Groomers
Groomers
Cashier
Cashier Store Masseuse Other Personnel
Store In-Charge
In-Charge Masseuse
Pedicurist/manicurist
Pedicurist/manicurist
consists of all the ten partners, the store in-charge, cashier, groomers, pedicurist, and masseuse. The
partners are responsible for the decision making of the business. Under them is the cashier, store in-
charge, groomers, masseuse, and pedicurist or manicurist. The Store In-charge is responsible for the
management of the operational activities and should made sure that the employees are providing the
quality of service the said business promised. The cashier would record transactions of the business. The
groomers, pedicurist, and masseuse is responsible for the actual or execution of the services. The other
personnel is responsible for the needs and the safety of the dogs staying in the hotel.
In a business, the abilities, skills and attitude of the employees is one of the key success for the
business. That is why, the business has given requirements and job description for hiring appropriate
employees for a specific area. With that, itll assure the owners of the business that they would have
Store in-chargeThe store in-charge must be an extrovert person. They are the first one to greet the
customer and entertain them so they must be approachable. They should be prepared in presenting the
services available and are also capable of marketing it to the customers. The store in-charge must also
have a good leadership skill since he/she will be the one to motivate other employees and the one to make
sure that they are performing the services accordingly. As a leader, he/she should also take corrective
action when a situation arise and should listen to others concerns for improvements.
The store in-charge dont need to have a degree holder but he/she must have a training or experience in
management. Lastly, he/she is willing to learn about this kind of business so the job will be efficient and
effective.
Cashier. The cashier must have instilled the value of integrity to be able to do the job well. Cashier
handles the financial transactions within business hours, and that includes receiving payments and risking
the security of cash by giving out change. Through this values, the owners would be able to trust and be
The cashier does not need to hold a college degree, given that the basic requirement for this job is to have
good knowledge in basic math and bookkeeping. Also, the cashier must be able to provide basic customer
service and to be approchable for they are always in constant contact with the customers. It would also be
better to know all the details of the services offered so they can multitask.
Groomers. Dogs are unpredictable when it comes to a new environment and are uncomfortable when
they receive care from unfamiliar people; that is why we need our groomers to have patience and empathy
The groomers do not need to hold a college degree, given that requirement for this job is to have basic
knowledge about grooming pets that is why the enterprise will require them to attend seminars and
trainings.
Pedicurist & Masseuse. The Pedicurist & Masseuse do not have to hold a college degree as long as they
will attend the seminars and trainings provided by the enterprise. They must have basic knowledge about
manicuring or massaging and willing to enhance their skills to provide the best quality of services.
The Pedicurist & Masseuse like a groomer, must also be compassionate to dogs since they will also tend
their needs. They are also highly encouraged to practice proper hygiene in attending the customers.
They also must be approachable to the dog owners and assure them the quality that the Furry Tales Dog
Other Personnel.The hotel designed for dogs will be taken care of the other personnels. That is why, the
other personnels need not to be a degree holder as long as they should be reliabe and dependable when it
comes to taking care of the dogs. When a customer aquires an overnight stay for their pet, these other
personnels are liable for the safety and security of the dogs. Hence, they should be attentive to the needs
The schedule of creating the business- from the feasibility study to advertising the business would
be reliable for almost fifteen months. First is the feasibility study that would start from the first week of
November which is conducted by the proponents, will be finished in at least sixteen weeks to make sure
that the business is feasible. Next in the schedule is the registration of business. This activity includes the
registration of the business; filing of documents in BIR; payments of registration fees; etc. This will take
about at least four weeks. Next to the business registration is the setting up of the leased room. The
business owners may need to hire an engineer and an architect to set the room for a grooming shop or
design the room a pet- friendly one. They can also make some improvements in the room that may add to
the convenience of those who will avail of the service and it would take to eight weeks. After the space is
set up, they can now canvass for the equipments, supplies and the furniture and fixture which can be done
in two weeks each for the equipment, supplies, and furniture and fixtures. When the business owners
finish the canvassing and have already decided what equipments, supplies and furniture and fixtures will
be used during the operation of the business, they may already acquire those and wait for at least two
weeks each for the equipment, supply, furniture and fixtures for the delivery and the arrangement of the
said acquisition.
After the place of the business is ready, the business owners will now proceed to the hiring of
their employees. They have to look for job seekers who are qualified for the grooming shop business.
Including the application and interviews, it may last for more than a month since it is a difficult task to
find personnel who are skilled, willing to be trained, a dog lover and responsible and honest at the same
time. After the hiring, the employees will now undergo a training which is a very important activity
because it is where the quality of service of the business will be established. This activity may also be at
least a month. After the training of the employees, the business is now ready for selling itself. From the
third week of September, the business owners will be advertising their business to the different streets of
CHAPTER V
SOCIO-ECONOMIC FEASIBILITY
Estimate of Employment-creation effect
The Furry Tales Grooming, Hotel and Spa is willing to accept eight employees: store manager/
supervisor, cashier, groomers and other personnel. The business will offer jobs for anyone who is
interested in taking care of dogs, highly encouraged that they have experience or skills in grooming dogs.
The business is going to train newly-hired groomers that will be provided by the enterprise, until they
Furry Tales' will conduct businesses from Monday to Sunday; from 10 am to 7 pm and a lunch break
between 12:00 nn to 1:00 pm. Each employee will be given one rest day every week following the Labor
Since the government mandated businesses to pay taxes for public purposes, it makes the business not
exempted for paying taxes such as the income tax, requiring Furry Tales Grooming, Hotel and Spa to pay
it monthly or quarterly. With the money paid to the government we are also helping to the growth of our
economy. And as our business grow bigger then the taxes that we will pay would be higher since the
The taxes that we will pay would be a big help for the projects of the government concerning health,
education, livelihood and other plans of the government for our country to develop it through the years.
And the taxes paid will be of great help also to the construction of infrastructures for the public use and
faster operations which includes roads, bridges and buildings such as public hospitals and schools that
will help and bring efficiency and progress to the government and the state of the Republic of the
Philippines.
environmental practices. The business shall comply with the requirements of the environment legislation.
Tools and Equipment.The equipment are expected to last and to be well maintained. Through this, there
Waste.Hair of fur clippings will be donated to the authorized organization that helps maintain an oil spill-
free ocean. Feces will also be used as organic fertilizer. The business would also follow proper waste
disposal of garbage such as shampoo bottle implemented and imposed by the government.
Grooming Products. The grooming products that the business offers (shampoo, conditioner, etc.) are all
biodegradable, contain natural ingredients and free from pesticides. Each bottles or container of products
will also be recycled. e.g. designed as pots for plants, pen holder or to be sold or given to
Cleaning. Instead of using vacuum cleaners for cleaning the salon, the business will be using the
traditional way maps, water, baking soda and the like since theres a new finding in Environmental
Science & Technology that vacuum cleaners releases dust and allergens.
Space. The business will also make sure that each dog will be given enough space for them to sit, stand,
lie or move around the hotel for the dogs to be comfortable and to avoid unnecessary injury.
CHAPTER VI
FINANCIAL FEASIBILITY
A. MAJOR ASSUMPTIONS
Business Operations
The business will operate from Monday to Sunday, or seven days a week.
The business hours for grooming services, spa and check-in and check-out for the hotel
December 31st, New Years Day, Holy Thursday, Good Friday, Black Saturday and
Election Day.
The capital of the business will come from contributions from the partners, each will
equally contribute 200, 000 PHP and their share of the profit or losses will be
fixtures.
The drawing will be done starting the second year of operation.
Leasehold Improvement has a useful life of ten years.
The lease contract is at 25, 000 PHP per month with one-month deposit and one-month
advance.
Service revenue is estimated to be 75% of the total sales on the first year of operations
and will likely increase 5% every year starting from the second year of operations.
The business will have maximum of 20 dogs per day: 3 dogs for full dog grooming
package, 4 dogs for semi-full dog grooming package, 5 for dog massage, 3 for pawdicure,
personnel are contracted on a yearly basis for five years, and their salaries are constant at
340Php a day.
The salaries of employees are inclusive of SSS, PhilHealth, Pag-IBIG and withholding
tax contribution.
Utilities are adjusted to inflation starting from the second year with the same inflation
to be fixed.
The business is subject to 12% vat.
Income tax rate 35% for 5 years.
Repairs and maintenance is assumed to be amounted to 10,000Php in the first year and
The investment cost is consisting of Net working Capital, investment cost and pre-operating cost.
P 1,023,488
Pre-operating cost:
The pre-operating cost is consisting of taxes & licenses and acquisition of tools & equipment and
supplies.
Advertising 970
P 436,918
The business will have to choose the conservative policy because the business wants to be solvent
every time and avoid possible stoppages in operations. The business would like to deposit most (85%) of
External financing
For the start-up of the business, the partners could consider borrowing from a bank with the
lowest interest offered. It is lower interest on medium to long term compared on short term because this
kind of load, the bank had asked for collateral for the purpose of security of the said bank. The amount
Partners might also consider finance lease where leasing an equipment like the grooming table
and water tank, and the payment is on installment basis so the large cash outflow would be avoided. And
instead paying large amount of money for the purchase of equipment, partners could use some of it for
Internal Financing
For the ten partners of the business, they have to share certain amount to come up with the capital
needed to start their business and they must contribute equally. When they already start their operation
and gained income, they can delay distribution of the profit. With this, the income can be used for
ASSETS
TOTAL CURRENT
ASSETS 1,256,187 1,456,618 1,646,879 1,857,242 2,111,411
NON CURENT
ASSET:
Tools &
Equipment 4 104,628 104,628 104,628 104,628 104,628
Less:
Accumulated
Depreciation 4 29,959 59,918 89,877 119,837 149,796
Furniture and
Fixture 5 158,860 158,860 158,860 158,860 158,860
Less:
Accumulated
Depreciation 5 23,696 47,392 71,088 94,784 118,480
Leasehold
Improvements 3 760,000 760,000 760,000 760,000 760,000
Less:
Accumulated
Depreciation 76,000 152,000 228,000 304,000 380,000
TOTAL NON
CURRENT ASSET 893,833 764,178 634,523 504,868 375,213
CURRENT
LIABILITIES:
Income Tax
Payable 30,323 34,787 67,490 103,425 148,784
SSS/PHIC/HDMF
contribution(ER) 7,071 7,255 7,443 7,637 7,835
TOTAL CURRENT
LIABILITIES 93,707 99,878 135,146 173,780 221,981
PARTNER'S EQUITY: 7
TOTAL PARTNERS'
EQUITY 2,056,314 2,120,917 2,146,256 2,188,330 2,264,643
TOTAL LIABILITIES
AND EQUITY 2,150,020 2,220,796 2,281,402 2,362,110 2,486,624
Note
Less:
Operating Expenses
Advertising
Expense 13 970 995 1,021 1,048 1,075
Depreciation
Expense 14 129,655 129,655 129,655 129,655 129,655
SSS/PHIC/HDMF
contribution(ER) 19 91,235 92,878 95,968 97,331 83,431
Income Tax
Less: expense 30,323 34,787 67,490 103,425 148,784
Adjustments:
Depreciation 129,655 129,655 129,655 129,655 129,655
SSS/PHIC/HDMF
Payable 7,071 184 189 194 199
CASH AT BEGINNING OF
YEAR 0 1,127,443 1,325,826 1,513,987 1,722,195
Less: Withdrawals
Partner's Equity,
Dec.31 1,943,686 2,120,917 2,146,256 2,338,330 2,264,643
NOTE 1: CASH
CASH ON
HAND: 15% of the cash woud be allotted for this account
CASH IN
BANK The remaining amount of cash would go directly on the business bank account
The bank account of the business would be in the and the rate per annum is
PETTY
CASH FUND The amount would be P 10, 000
Used for the expenses for the operation daily. It can be transportation or health assistance for
employees when it comes to dog bites
NOTE 2: INVENTORY
Toothbrush (3 pcs/pack) 0 0 0 0 0
The partners decided to lease a commercial building and incurred costs in improving the building. The
building and the leasehold improvements amounted to and it is assumed to have a useful life of 10 years.
USEFUL ANNUAL
YEAR COST LIFE DEPRECIATION
1 P 760,000 10 76,000
2 684,000 9 76,000
3 608,000 8 76,000
4 532,000 7 76,000
5 456,000 6 76,000
Faucets 10 660 66
Muzzle
Small 2 180 90
USEFUL
PARTICULARS LIFE TOTAL COST DEPRECIATION
Exhaust Fan
Partners Contribution
A P 200,000
b 200,000
B 200,000
C 200,000
D 200,000
E 200,000
F 200,000
G 200,000
H 200,000
I 200,000
P 2,000,000
Revenue is computed as to the maximum number of dogs the store can accommodate. The
maximum number of dogs per day is 20 dogs. Revenue for the first year is 75% of the total maximum and
# of
dogs
per Year
SERVICES day Prices Monthly Yearly 1(75%) Year 2 Year 3 Year 4 Year 5
Full Dog
Grooming
Package 3 P 450 39,938 479,250 359,438 387,222 417,154 449,400 484,139
Semi-full dog
grooming 4 350 41,417 497,000 372,750 401,564 432,604 466,045 502,070
Manicure &
Pedicure 5 150 22,188 266,250 199,688 215,123 231,752 249,667 268,966
Dog hotel(day
Stay) 2 200 1,600 19,200 14,400 15,513 16,712 18,004 19,396
Dog
Hotel(overnight
stay) 6 350 8,400 100,800 75,600 81,444 87,739 94,522 101,828
Total Service
Revenue 230,100 2,761,200 2,070,900 2,230,981 2,403,435 2,589,221 2,789,368
Service cost is consisting of computing the materials and supplies used at end the end of the year.
536,51
Purchases 498,020 6 577,989 622,668 670,800
530,43
TOTAL COST OF SERVICE 419,276 0 571,432 615,603 663,190
307,80
Commercial Space P 300,000 0 315,803 324,014 332,438
The salaries are computed P 340 per day for 28 days and deducted by the SSS, PHIC and HDMF
contributions.
No. Of
Employee Monthly TOTAL
s Salary SSS PHIC HDMF TAX SALARIES
Storein-charge 1 9,099 327 113 182 389 8,088
Cashier 1 9,099 327 113 182 389 8,088
Groomer 3 9,099 327 113 182 389 24,264
Pedicurist/Manicuris
t 1 9,099 327 113 182 389 8,088
Masseuse 1 9,099 327 113 182 389 8,088
Other Personnel 1 9,099 327 113 182 389 8,088
Total monthly 72,791 2,336 64,704
TOTAL YEARLY 873,495 28,038 776,449
Table 6.19 Salaries expense year 2
Year 3
Pedicurist/Manicuris
t 1 9,578 345 113 192 435 8,494
31,28
TOTAL YEARLY 919,507 9 815,460
Year 5
Particulars Amount
SEC verification P 40
Total P 19,138
Year
Particulars Year 1 Year 2 Year 3 Year 4 5
Depreciation on Leasehold
Improvements 76,000 76,000 76,000 76,000 76,000
129,65 129,65
TOTAL DEP'N P 129,655 129,655 129,655 5 5
Withholding tax is a tax withhold from the salaries of employees and rent of commercial space.
Upon entering the grooming shop, the customer will be accommodated by the store in-charge. The
store in-charge will give a customer sheet form to the customer tofill out the necessary information
about their dogs and will give a list of services to the customer. When the customer has already
chosen a service for their dog, the store in-charge may calculate fees for payment. The customer will
then pay to the cashier and the cashier will prepare two copies of official receipt, one will be given to
the customer and the other one will be filed as a copy. After the issuance, the customer receipt will be
used to claim their dogs when the service is already done for their dogs.
PAYROLL SYSTEM
EXPENDITURE CYCLE
after approval, three copies
employees will provide of Purchase Order will be
Purchase Requisition for provided. (vendor, one of
approval the partners, and store-in-
charge
Before purchasing of the materials needed for the business operations, the partners must first
agree with what to purchase and how much will they spend for the purchases. Since the employees are the
ones who are present in actual operations, they will be the one to demand the needed materials. They must
provide a purchase requisition. The partners will decide if they will approve the PR and then if it is
approved, the partners will provide Purchase order. The partners or one of the partners (assigned by the
other partners) will pay for the order and then the store in charge will count the inventory and update the
inventory records. The partners will also check if the inventory records correspond with the actual count
of inventory.
ACCOUNTING POLICY:
Segregation of Duties
The store in-charge is responsible for accommodating the customers and will manually check and
recount the inventories. The inventories will be kept in the storage room by the other personnel. The
cashier is responsible for the receipt of cash and issuing official receipts to customers.
Supervision
The managers/partners will be the one who will supervise the employees. They are also the ones who
purchases things that are needed in the store and checking its quality and quantity.
Accounting Records
Only the managers are able to gain access to the accounting records of the business such as journals,
ledgers and financial statements. These documents are confidential because competitors may gain
knowledge about the business strengths and weaknesses if accounting records are held public.
Access Control
The store will have two padlocks; one will be given to the store in-charge and the other to the other
personnel. In this way, the fraudulent act to be committed by the employees will be minimized.
Transaction Authorization
Since the store in-charge is responsible for the checking and recounting of the available
inventories, there should an authorization from the managers to purchase inventory and other things to be
HORIZONTAL ANALYSIS
Horizontal analysis is the comparison of financial information over a series of reporting periods.
It will assist on how to analyze complete trend of operational results on a companys financial condition
This analysis will compare two periods where the earlier period is the base year and the later
periods are compared with the base period for it to show changes in the amounts of corresponding
financial statements through peso and percentage form for the forecasted year as shown in the tables
below.
ASSETS
CURRENT ASSET:
Less: Accumulated
Depreciation 59,918.27 29,959.13 29,959.13 100.00%
Less: Accumulated
Depreciation 47,391.86 23,695.93 23,695.93 100.00%
Less: Accumulated
Depreciation 152,000.00 76,000.00 76,000.00 100.00%
CURRENT LIABILITIES:
SSS/PHIC/HDMF
contribution(ER) 7,254.69 7,070.85 183.84 2.60%
PARTNER'S EQUITY:
From Year 1 to Year 2, there is a relatively small increase in total assets which is only 3.41%. The
small increase in total assets is due to a very low increase of inventory which is only 2.60% and high
percentage of accumulated depreciation of the non-current assets which totaled to 14.51%. The total
liability increased by 9.34% and an increase of partners equity by only 3.15% which results to a very low
ASSETS
CURRENT ASSET:
Less: Accumulated
Depreciation 89,877.40 59,918.27 29,959.13 50.00%
Less: Accumulated
Depreciation 71,087.79 47,391.86 23,695.93 50.00%
Less: Accumulated
Depreciation 228,000.00 152,000.00 76,000.00 50.00%
CURRENT LIABILITIES:
SSS/PHIC/HDMF
contribution(ER) 7,443.31 7,254.69 188.62 2.60%
PARTNER'S EQUITY:
From Year 2 and Year 3, the increase in total assets is 0.68% lower than the last year. This is
because the cash was also decreased by 3.67% in the current year, the inventory had no change and the
accumulated depreciation for the non-current assets had increased by 2.46%. There was a huge increase in
total liabilities due to very high increase in income tax payable. Also, partners equity had decreased. By
this, increase in total liabilities and partners equity is only 2.73% for the current year.
ASSETS
CURRENT ASSET:
Less: Accumulated
Depreciation 94,783.72 71,087.79 23,695.93 33.33%
Less: Accumulated
Depreciation 304,000.00 228,000.00 76,000.00 33.33%
CURRENT LIABILITIES:
SSS/PHIC/HDMF
contribution(ER) 7,636.84 7,443.31 193.53 2.60%
PARTNER'S EQUITY:
From Year 3 and Year 4, the total assets increased by 0.81% compared to last year, this very low
increase is due to high percentage of accumulated depreciation, and a decrease of 0.45% of the total cash
for the current year. Total liabilities have decreased by 6.72% compared from last year. This is a result of
a significant decrease in the income tax payable. Partners equity has a small increase. And is a result of a
ASSETS
CURRENT ASSET:
Less: Accumulated
Depreciation 149,795.67 119,836.53 29,959.13 25.00%
Less: Accumulated
Depreciation 118,479.65 94,783.72 23,695.93 25.00%
CURRENT LIABILITIES:
SSS/PHIC/HDMF
Contribution(ER) 7,835.40 7,636.84 198.56 2.60%
PARTNER'S EQUITY:
decreased by 0.85% only. And its total liabilities and partners equity had also increased because its
Showing changes between years by peso and percentage form will help the owners management
to evaluate the overall performance of the enterprise specifically its objectives and will help to analyze
The service income of the enterprise has a stable increase of 7.73% each year which would mean
that the business is gaining profit every year. And that it will be able to compensate all the expenses of the
The gross profit also had a stable increase of 7.73% each year after the second which is only
2.96%. This would mean that the enterprise can withstand all the expenses that it will incur. The total
operating expenses is also increasing each year except for the last where it decreases by 1% compared to
the year before it. And even if the net income is declining after the third year, the business is still liquid.
HORIZONTAL ANALYSIS INCOME STATEMENTS FROM YEARS 1 TO 2
Less:
Operating Expenses
SSS/PHIC/HDMF
contribution(ER) 92,877.90 91,235.19 1,642.71 1.80%
DIFFERENC
Year 3 Year 2 E PERCENTAGE
2,403,435.3 2,230,980.5
Service Revenue 7 7 172,454.80 7.73%
Less
: Service Cost 571,431.70 530,429.50 41,002.20 7.73%
1,832,003.6 1,700,551.0
Gross Profit 7 7 131,452.60 7.73%
Less:
Operating Expenses
1,639,175.4 1,601,160.6
Total Operating Expense 5 7 38,014.79 2.37%
2,589,220. 2,403,435.
Service Revenue 92 37 185,785.55 7.73%
615,603. 571,431.
Less: Service Cost 37 70 44,171.67 7.73%
1,973,617. 1,832,003.
Gross Profit 55 67 141,613.88 7.73%
Less:
Operating Expenses
324,013. 315,802.
Rental Expense 67 80 8,210.87 2.60%
815,459. 794,908.
Salaries Expense 80 01 20,551.79 2.59%
10,800. 10,526.
Repairs & Maintenance 46 76 273.70 2.60%
20,669. 20,146.
Taxes and Licenses 90 10 523.80 2.60%
1,047. 1,021.
Advertising Expense 64 10 26.55 2.60%
129,655. 129,655.
Depreciation Expense 07 07 0.00 0.00%
146,115. 142,412.
Utilities Expense 56 82 3,702.73 2.60%
10,800. 10,526.
Training expense 46 76 273.70 2.60%
12,960. 12,632.
Professional Fees 55 11 328.43 2.60%
32,638. 30,891.
Withholding Tax 64 78 1,746.86 5.65%
76,625. 74,683.
13th month pay 60 83 1,941.78 2.60%
1,678,118. 1,639,175.
Total Operating Expense 29 45 38,942.84 2.38%
295,499. 192,828.
Net Income/Loss Before Tax 26 21 102,671.04 53.24%
103,424. 67,489.
Less: Income Tax expense 74 87 35,934.87 53.24%
Less:
Operating Expenses
276,313 192,074.
Net Income/Loss After Tax P .06 52 84,238.54 43.86%
Vertical Analysis is the percentage analysis of the relationship of each component in a financial
As shown in the table, it has been evident that the current asset has greater percentage compared
to the non-current asset. The percentage trend for cash is also uniformly increasing every year but some
factors stayed stagnant like prepaid rent and inventory under current assets. Looking at the non-current
asset, equipment, furniture and fixtures, and leasehold improvements has the same trend. It is slowly
decreasing but for the depreciations, it is very evident that it is increasing per year since it is
accumulating.
Using vertical analysis in the balance sheet makes it easier to spot annual changes and this
analysis can compare all the sizes of any business. The percentage in this balance sheet is computed by
1,120,698.6 1,321,442.4
Cash P 0 52.29% P 5 59.62%
1,249,442.5 1,452,233.7
TOTAL CURRENT ASSETS 3 58.30% 2 65.52%
% of % Year
CURRENT ASSET: Year 3 year 3 Year 4 4
1509603.3 1717811.4
cash P 1 66.30% P 9 72.86%
1642495.1 1852858.5
TOTAL CURRENT ASSETS 6 72.13% 3 78.59%
% year
CURRENT ASSET: Year 5 5
2107027. 84.88
TOTAL CURRENT ASSETS 6 %
104628.2
Equipment 5 4.22%
149795.6
Less: Accumulated Depreciation 7 6.03%
118479.6
Less: Accumulated Depreciation 5 4.77%
30.62
Leasehold Improvements 760000 %
15.31
Less: Accumulated Depreciation 380000 %
375212.9 15.12
TOTAL NON CURRENT ASSETS 3 %
2482240. 100.00
TOTAL ASSETS 54 %
79.75% in gross profit. For years 2 to 5, it has been estimated that it will have an increase of 5% per year,
explaining to why the percentages for service cost and profit is constant. For operating expense, it is
decreasing every year due to the increase of service revenue and some operating expenses are fixed like
rental expense, taxes and licenses, advertising expense, depreciation expense, training expense,
increasing every year since the Net Income/Loss after tax is increasing.
Less:
Operating Expenses:
% year % year
Year 3 3 Year 4 4
571431.701 615603.372
Less: 9 23.78% 4 23.78%
1832003.66
Gross Profit 6 76.22% 1973617.55 76.22%
Less:
Operating Expenses
324013.672
Rental Expense 315802.8 13.14% 8 12.51%
815459.799
Salaries Expense 794908.006 33.07% 8 31.49%
10800.4557
Repairs & Maintenance 10526.76 0.44% 6 0.42%
20146.1027 20669.9014
Taxes and Licenses 6 0.84% 3 0.80%
1047.64420
Advertising Expense 1021.09572 0.04% 9 0.04%
142412.824 146115.557
Utilities Expense 4 5.93% 8 5.64%
12960.5469
Professional Fees 12632.112 0.53% 1 0.50%
30891.7788 32638.6402
Withholding Tax 3 1.29% 8 1.26%
97330.9451
SSS/PHIC/HDMF contribution(ER) 95968.32 3.99% 2 3.76%
74683.8252 76625.6046
13th month pay 1 3.11% 6 2.96%
1639175.45 1678118.29
Total Operating Expense 5 68.20% 5 64.81%
192828.211
Net Income/Loss Before Tax 3 8.02% 295499.255 11.41%
67489.8739 103424.739
Less: 4 2.81% 3 3.99%
125338.337 192074.515
Net Income/Loss After Tax 3 5.21% 8 7.42%
Year 5 % year 4
Less:
Operating Expenses
Liquidity ratios are used to determine the ability of a company to convert assets into cash
to meet its short-term debt obligations. Its ratios show the relationship of a firms cash and other
current assets to its current liabilities. It shows the number of times the short-term debt
obligations are covered by the cash and other current assets. Generally, the higher the liquidity
ratios are, the higher the margin of safety that the company possesses to meet its current
liabilities.If the value is greater than 1, it means that the short-term obligations are fully covered.
Examples of liquidity ratios include current ratio and quick ratio (acid test ratio).
CURRENT RATIO
The current ratio, also known as the working capital ratio, is a more reliable indicator of a
companys ability to pay its current liabilities than is working capital, and is much easier to
compute. The current ratio measures a companys current assets against its current liabilities that
indicate a companys ability to meet short-term debt obligations. This expresses the 'working
capital' relationship of current assets available to meet the company's current obligations. It
measures whether or not a firm has enough resources to pay its debts over the next 12 months.
15
7.5
3.75
0
Year1 Year 2 Year 3 Year 4 Year 5
Based on the graph presented above, the enterprise is experiencing high current ratios.
During year 2, the ratio increased implying that the enterprise has a higher amount of current
assets when compared to current liabilities and should be able to pay off its short-term debt.
From year 3 to 5, the current ratios are decreasing but it does not mean that the enterprise would
not be able to pay off its debts. This is because liquidity ratios greater than 1 indicate that the
company is in good financial health and it is less likely fall into financial difficulties.
QUICK RATIO
The quick ratio, also known as the acid-test ratio, is a liquidity ratio that is more refined
and more stringent than the current ratio. Instead of using current assets in the numerator, the
quick ratio uses a figure that focuses on the most liquid assets. The main asset left out is
inventory, which can be hard to liquidate at market value in a timely fashion. The quick ratio is
more conservative than the current ratio and focuses on cash, short-term investments and
accounts receivable. It expresses the true working capital relationship of its cash, accounts
receivables, prepaid and notes receivables available to meet the company's current obligations.
Current Liabilities
14
3.5
0
Year 1 Year 2 Year 3 Year 4 Year 5
During year 2, the ratio increased but from year 3 to 5 the ratio decreased. With high quick
ratios, the enterprise will be able to meet its short-term obligations with its assets. This is because
liquidity ratios greater than 1 indicate that the company is in good financial health and it is less
Net Fixed
Fixed Asset Ratio=
Asset
Sales
Fixed Assets
2.32 2.92 3.79 5.13 7.43
Turnover
2,230,980.5 2,589,220.9
Sales 2,070,900.00 2,403,435.37 2,789,367.70
7 2
desirable. It means that year by year, the business is not overinvesting in the property, plant and
equipment. For each unit of sales, there is less money absorbed in the fixed assets. This shows that the
business utilizes the fixed assets intensively to generate sales and that the business is efficient in
PROFITABILITY RATIO
Operating Margin:
Operating
Margin 4.18% 4.46% 8.02% 11.41% 15.24%
is unrelated to the performance of the service. The increasing operating margin means that the business is
generating more profit and minimizing costs. It also means that the business is becoming efficient.
Gross Margin:
Gross Profit/
The high gross margin means that the income generated from the sale of services before
deducting operating expenses is far higher than the cost of service. It means that it has a higher margin for
the expenses that will be incurred in the operations. The difference is the percentage of cost of service
Operating profit/Net
Operating Margin= Sales
2,179,843.7 2,317,372.3
Average Total assets 2,143,275.72 8 2,246,715.03 7 2,419,983.53
Based on the computed ratio of net sales to assets, the ratio is increasing. This means, the
business is using their assets well to produce such sales. Since the ratio increases 0.05 every year, it
indicates that the revenue increases because of the ways of the management to promote the sales of the
business. On its first year, the ratio shows 0.97, because the assets were not used effectively for it shows
that the total assets of 2,143,275 only generated sales of 2,070,900 which is lower compared to the total
assets.
Rate Earned
on Equity= Net Income/Average Total Equity
Rate Earned
on Equity 2.73% 3.10% 5.89% 8.29% 11.42%
The rate earned on stockholders equity from year one to year five is increasing. It shows that
from the invested capital of the partners, it earned 2.5% on its first year of operation, 3.1% for the second
year, 5.9 % for the third year, 8.3% for the fourth year, and 11.4% on its fifth year. So if a partner invested
200,000, the partner would gain 5,000 on its first year and 22,800 on its fifth year.
2,251,098.8 2,424,367.3
Average Total Assets 2,150,020.06 2,185,407.87 6 2,321,756.20 5
The rate earned on total assets is increasing every year. For the first year, it earned 2.4 %, 3% on
its second year, 5.6% on its third year, 8.3% on its fourth year and 11.42% on its fifth year. Since the
partners of the business did not borrow money, it didnt incur cost for the interest.
2,133,586.4 2,424,367.2
Equity 2,056,313.51 2,088,615.39 4 2,321,756.10 2
The rate of return on investment is also increasing. It indicates the investment of the partners they
incurred generated sales that is increasing every year. It increased from the 2.53% on the first year to fifth
year which is 11.42%
CAPITAL BUDGETING
The cash payback period determines the length of time the business will recover its costs.
1 1,120,698.60 1,120,698.60
2 1,321,442.45 2,442,141.05
3 1,509,603.31 3,951,744.36
4 1,717,811.49 5,669,555.85
5 1,969,769.34 7,639,325.19
1,091,000.14
Cash Payback Period=1+
2,625,246.97
Cash Payback Period=1.42 years
The cash payback period shows that each partner will take 1.42 years to get back their initial
investment. The period computed showed that the business is acceptable because it will recover the costs
The net present value is the difference between the present value and the initial investment.
The net present value computed is positive and that means the projected earnings generated by a
project exceed the costs. Positive net present value also means that this investment proposal is profitable
and acceptable.
Internal Rate of Return
The internal rate of return is where the initial investment and net present value equates to zero.
2231101.603
2196132.735
(0.01)(P 13,544.68)
x=
310,205.66
135.5468
x=
310,205.66
x=0.0004366354846
IRR=0.46+ x
IRR=0.46+0.0004366354846
IRR=0.4604366355 46.04
The estimated internal rate of return computed is 46.04 % and it is better than that of the required
Summary
This feasibility study was primarily conducted for the purpose of determining whether
this business venture would be attainable and would be an effective income-generating enterprise
that offers dog grooming, hotel and spa within Davao City. The group decided to conduct this
study through the arising concerns of pet owners with their current pet grooming salons; this is
why the group decided to take advantage of the situation by taking corrective action through this
feasibility study. This is to provide pet owners with a better choice in considering a pet salon.
The study was conducted at downtown of Davao City. The respondents under this survey
were people residing at this area whom are pet owners. The instrument used for collecting data
for this study was through the use of questionnaires. These surveys are for the people who own a
pet dog at the same time, the researchers were benchmarking the competitor's customers and
sales. Since dog owners are the target market of the business, the group decided to focus within
this type of population to narrow down the demand and supply analysis.
Based on the study, the business will yield a profit from the very first year of its
operations which results to a one year and four months payback period . The profit will continue
to increase every year since it is estimated that the revenue will increase 5% for the succeeding
years. The operating costs are subject to inflation rate. The partners will have an equal
contribution and in turn will share in the distribution of profits or losses in proportion to their
contribution and drawing of the partners will start on the third year of operations.
Conclusion
More than half of the respondents answered that they had availed dog grooming, hotel
and spa services which gives the business a better chance of achieving its maximum potential.
Since not all of the customers avail the services in a pet grooming salon, Furry Tales' created
packages and services based on the surveys gathered. The business came up with a full dog
grooming package, semi-full dog grooming package, individual services and other services. Full
dog grooming package includes bathing, ear cleaning, teeth cleaning, hair cutting/trimming, nail
trimming, and trimming of sanitary area. Semi-full dog grooming package includes bathing and
hair cutting/trimming. Individual services include flea and tick removal, flea and tick treatment,
and detangling/dematting. Other services include dog hotel, day care for dogs, dog massage, dog
The researchers study had established that at the current time, it is feasible to put up this
kind of business venture because the business generates income on the first year and is
increasing for the next four years. Another proof of its feasibility is the short payback period that
the business will recover its investment. The ratios also presents or reflect positive results about
its profitability and its efficiency of the use of business resources. The internal rate of return of
46% means that the business is attractive for those who are interested to invest in the business.
Recommendation
The study shows that the financial aspect needs improvement to achieve a longer
business lifespan. The researchers highly encourage applying for non-life insurance for the
security of the dogs, assets, building and other important documents or files. If the business
income continues to increase every year, it is also probable to branch out within and outside
Davao City, with this, the business needs a bigger amount of money that they can obtain through
The researchers also noticed that almost all of Furry Tales competitors get their supplies
in this one particular pet grooming salon, Lil Hroes Enterprise. The next researchers should be
able to find their own direct supplier to cut down costs in purchasing supplies and the business
To improve the marketing strategy, Furry Tales could dispense loyalty cards to every
customer after availing P300.00 and above worth of service. In every 5 logo stickers that they
get, they would have a freebie to be used or to be accumulated. These recommendations are for
the betterment of the business and would serve as a guide to the next researchers who would to
Research Methodology
The research applied in this study includes survey questionnaire, which targeted the dog
owners in Davao City and research from different articles that discusses about dog grooming
were also considered in the data gathering. The proponents have also observed the business
In analyzing the data, quantitative research is used through the formula in the financial
aspect. It aims to construct statistical model to clearly show the data needed. The group utilized
the gathered data by using it as a basis to know the demand and supply for the business.
Survey questionnaire
Furry Tales grooming, hotel and spa services
Greetings! We would like to conduct a survey regarding your activities when availing the
services of a dog grooming service business and your response about the study of Furry Tales
Groomers, a dog grooming, hotel and spa services business. This survey is solely for the
requirement of our subject, Management Consultancy. Rest assured that any information
gathered herein will be kept strictly confidential. Thank you for your time and cooperation.
Age: ____________
Sex: ____Male ____Female
Have you tried availing the services of any dog grooming, hotel, or basic training
business?
____Yes ____No
If yes, have you tried any of the businesses listed below? (You may choose more than
one)
o One Fab Pooch
o Lil' Heroes Enterprise-Pet shop
o Designerdogs Salon and Suites
o Others please specify: ____________
How often do you visit in a month? ______________
What time of the day do you usually want your dogs to be groomed?
Rank the following factors that will influence you in availing the services of a grooming
center. 1- Highest 4-Lowest
o Price
o Services Offered
o Accessibility
o Ambiance
o Others: _______
How much do you usually spend for this/these service(s)?
o 200-400 601-900
401-600 901 and above
What services do you usually avail?
o Bathe
o Teeth Cleaning
o Ear Cleaning
o Tick & Flea Removal
o Nail Cutting
o Detangling
o Hotel
o Pawdicure
o Hair Dye
o Hair Cut Others: _____________
SURVEY RESULTS
REFERENCES
Social Security System PH. (2017, January 10). Retrieved from
https://www.sss.gov.ph/sss/appmanager/pages.jsp?page=nZwssscontributionschedule.
https://simplefx.com/dashboard/?s=btc&adg=33251864773&adid
=139409301555&lo=9067274&dev=&kw=&plcmnt=tradingeconomics.com&gclid=CLb
Xkq-m0tECFYiTvQodJ9sKlg.
How to Compute Expanded Withholding Tax in the Philippines. (2017, January 23).
philippines/.
How to Compute Withholding Tax on Compensation (BIR Philippines). (2017, January 23).
bir-philippines/.
Fehl Dungo. (2017). New Philhealth contribution table 2017. (2017, January 10).
http://www.investingforme.com/investment-costs-background.
https://taxandaccountingconsultancy.wordpress.com/2014/03/26/net-operating-loss-carry-
over-rr-14-2001/.
http://www.davaolight.com/index.php/pages/rates.
http://www.davao-water.gov.ph/web/web-responsive/.
https://pets.wahl.com/grooming-tips/nails/.
http://www.purina.com.au/puppies/care/grooming/dog-nail.
How to remove a tick from dog & cat. (2016, Decemver 19). Retrieved from
http://www.petmd.com/dog/parasites/how-to-remove-a-tick-from-dog-cat#.
http://www.you-can-do-it-dog-grooming.com/sanitarytrim.html.
Dog Chicago Hotel and Daycare. (2016, December 19). Retrieved from
http://www.dogchicago.com
http://www.aromapetspa.com/services.php
http://ugnayan.com/ph/DavaodelSur/Davao/article/1EE0
http://davaotoday.com/main/todays-news-to-go/city-vet-reminds-pet-owners-on-
importance-of-vaccination/.
CURRICULUM VITAE
BANCACO, KAREN JOY B.
Education
BAYLOSIS, JOVELYN P.
0926-574-1814 Poblacion, Magsaysay, Davao del Sur
jovelynbaylosis@gmail.com
Education
Education
Education
Education
Education
Education
Education
Education
Education
Department of Public Works and Highways Regional Office XI June-October 2016 (160 hrs.)
Intern