Project

On

Commodity Trading: Longulf

 Longulf
Established in Mumbai in 1996, Longulf Trading India Pvt. Ltd is an affiliate of the London based
Longulf Trading UK Ltd. Longulf belongs to the renowned Hayel Saeed Anam (HSA) Group, a
leading Middle East based business conglomerate. The Kalpataru group, a distinguished Indian
Construction and Infrastructure business conglomerate also holds a significant stake in Longulf
India.
Since its inception in 1996 Longulf India has evolved into a substantial business entity with a
flourishing international trade in agricultural commodities and processed foods as its mainstay.
The company has set up a robust supply chain and has systematically developed a vibrant
trading network. It has established itself as a significant exporter of Indian Basmati Rice,
Oilseeds, Food Ingredients, Animal Feed Ingredients, Raw Cotton and Fruit Concentrates among
other products. It has market presence in countries from the Far East spanning across the
Middle East and into the Mediterranean offering quality agri-products at competitive prices
delivered on time.
The company is knowledge driven and prides itself on its professional approach to business,
commitment to deliver value, ethical conduct and its sharp customer focus. It strives to utilise
the intricate understanding of commodity markets within various geographies to add value to
customers and help them mitigate risks involved in raw material sourcing.

WHY Longulf

Strong Pedigree:
It is part of HAS group which is a diversified group into multiple service sector related online and
offline businesses.

Network:
With large client network of agricultural commodities buyers and suppliers, the company strike
best deals in terms of commodity type, quality, quantity, delivery time, transportation, payment
terms, etc.

Opportunity Identification:
It identifies opportunities from global agricultural commodities markets and appraises clients,
acting as deal makers rather than being a conventional broker.

Geographic Presence:
With presence in Asia, Middle East, Europe and Africa across supply zones of major bulk
agricultural commodities allow seamless flow of information, updates and support from local
ecosystem making improved pricing judgment and delivery possible.

Time and Cost Advantage:

 With our warehousing facilities, mostly near/at the port, we get price and time advantage,
making supply possible even at short notice of 24 to 48 hours.

Exclusivity:
We are low profile, strategic, swift and diligent to penetrate the market, procuring large
quantities for our buyers on exclusive basis.

Crisis Management:
In many cases our relations with new buyers and suppliers have started by successfully
managing their failed deals.

Quality Promise:
Longulf India has experience in sourcing for the groups factories with the understanding of the
compulsions of its manufacturing, packaging and secured timely shipments as per requirements.
Aspects of Commodity Trading

Agriculture Loans
Production by
Farmers
Crop Insurance

Packaging
Sourcing,
Marketing and Quality assessment
Processing

Logistics and Infrastructure

Distribution

Branding in International Trade(IBEF)

Retailing to Final
Consumers
Bi-lateral Trade Agreements

For assessment of various aspects of Commodity Trading we look into the value chain of commodity
trading from agriculture farm production to the trade completion for a commodity trading company.

Production at farm level are supported with the various schemes form the government like the
agriculture loan wavers as well as the central government crop insurance scheme helping at the
ground level in insurance of crops.

Infrastructure Support from Department of Commerce: DOC provides transport/logistic support

to Indias foreign trade through coordination and resolution of problems experienced by the
trading community in carriage of goods by courier, sea, air, rail and road with concerned
Ministries & Departments. It seeks to encourage greater containerization, computerization of
cargo clearance and electronic data interchange, warehousing, setting up of Inland Container
Depots (ICDs), Container Freight Stations (CFSs) etc. This infrastructure development plans can
help in developing the logistics and reduce the lead time for the physical trades in the
commodity market.
 Stock to Use ratio: The Department of Agriculture publishes report on the inventories and
production for commodities helps in price determining. Stock to use ratio is the ratio of the
year-end inventory to years usage typically between 20 to 40 percent. As the ratio for a
commodity becomes lower, the commoditys price becomes more sensitive to supply changes,
so that the volatility increases.

Government Institution: With the set-up of India Brand Equity Foundation is a Trust established
by the Department of Commerce, Ministry of Commerce and Industry. The IBEFs primary
objective is to promote and create international awareness of the Brand India label in markets
overseas and to facilitate the dissemination of knowledge of Indian products and services.
Towards this objective, IBEF works closely with stakeholders across government and industry.
During 2016-17, IBEF executed large scale and high impact brand campaigns across select
sectors as mandated by the Department of Commerce, namely engineering, pharmaceuticals,
plantations (tea, coffee and spices) and services.

Trading, Clearing and Settlement: Trading is when two or more parties negotiate to exchange
goods with cash at a specific date and price. There may be two types of investors in the
commodity market. One is the delivery based investors and other the cash (non-delivery) based
investors. Exchanges clear the trade in sense that both the negotiating parties are capable of
respecting the contract and the settlement agency take care of the settlement of goods against
cash. Except for these basic fundamentals of trading there are various other fundamentals that
drive the commodity markets. These fundamentals may be different for different commodities
based on its characteristics. There are certain important fundamentals that apply to all
commodities either directly or indirectly.
Challenges to be Face in the Role

Constant communication with different teams to assess the requirements of the customers and
smooth execution of the physical trade.
To negotiate for the best rates with suppliers and buyers to ensure maximum margin to the
company.
Successfully complete trade execution and co-ordinate with suppliers, logistics and other
institution.
To understand domestic and international agro commodity market with capacity to learn about
new products.