INDIAN INSTITUTE OF MANAGEMENT

TIRUCHIRAPPALLI

Arcturus4.0 Initiate

Innovate Mature

7th & 8th November,2015

 About IIM Tiruchirappalli

Indian Institute of Management Tiruchirappalli, started in 2011, is the 11th member of the prestigious and elite IIM
fraternity. The culture at IIM Tiruchirappalli revolves around its motto Gyanam Anantham, establishing its belief of
creating value through the pursuit of continuous learning.

One of Indias financial stalwarts Shri M. Damodaran, former SEBI Chairman, heads its board of governors and the
venerable Dr. Prafulla Agnihotri, recipient of the prestigious Bharat Jyothi Award, holds the position of the Director.

About IIM Trichy, Chennai Center

The Post Graduate Programe in Business

Management(PGPBM) at the Chennai Centre is one of the
flagship programes of IIM Trichy.

PGPBM was launched in 2012 to groom working

executives in and around Chennai, who aspire to move
into senior leadership roles.
 About
ARCTURUS 4.0

We here at IIM, Trichy proudly affirm to align ourselves

with the evolving times; and organize Arcturus 4.0, the
annual Management festival, as an exemplar to showcase
the managerial spirit among the future leaders. Arcturus
4.0 aims at sparking a flash into the torch of evolution and
carry it forward igniting the mind of its bearers.

Arcturus has wide spectrum of events covering various

management fields such as Finance, Marketing , HR,
Operations, Consulting and Entrepreneurship. The third
edition of Arcturus witnessed a social media reach of more
than 15,000. Arcturus 3.0 website was elating in that it had
more than 2500 unique users visiting the website within a
weeks time.
 Events at Arcturus 4.0

Long Bets: Curtain Raiser:

F
I M
Tests financial knowledge, analysis & trading skills An ad and poster making competition for one of
N A
of managers our sponsors which was to test the marketing
A R
N Fusionen Meister: K skills of the participants
C Valuation and preparation of pitch book involving E
E trading of various companies depending upon T
speculations I Brand Wars:
N To Test the innovative ideas/concepts either for a
G new product, or an extension of a product, or a
HResolve: service.
To present unique solution for better
employability and recruitment of an organization
6 Degrees:
Write-o-Rama: An event designed to challenge students
To analyze real business situations and strategize IT analytical acumen in solving real life problems in
a plan in order to improve the productivity of business analytics domain.
employees.
 Events at Arcturus 4.0

Story Board: i-Simulate:

C
O O
A Infographic designing online competition P It is a simulation game to test the business acumen
N
S E of students in analyzing real-life scenarios and
U R taking crucial decisions.
L A
Consulting Czars: T
T
I I Ops Wise:
Gauge the student's psyche, concept application, O
N decision making & business acumen
G N It is a Case Based Event aimed at making crucial
S decisions related to Operations management in
real business scenario.

D Blog Writing:
E A blog writing competition for the participants to
test their writing skills Q Amuse Bouche:
B
Extempore: U
A
A competition to gauge the oratory skills of the I An online quiz to challenge the business
T
participants Z knowledge of the participants.
E
Arcturus 3.0 memorabilia
 Why Sponsors ?

Business sponsorship is a major source of funding for many events as more and more companies realize the importance of
this powerful marketing tool. Building & strengthening brand through effective visibility is one of the essentials in business
strategy.
Arcturus 4.0 sets up the platform to provide you with an opportunity to reach an audience that spans Business Leaders,
Managers and students, all in one location.

Reasons to Partner with us

Long term relationship with one of the prestigious B-Schools in the country.
The annual B-School fest is one of the biggest management festival in India with expected footfall of 2000 and reach to
over 20000 people this year.
Arcturus brings together some of the best minds of the country. Students from prestigious colleges including IIMs, XLRI,
FMS, MDI, SPJain, etc. participates in the event.
An excellent marketing platform to reach the budding managers across the country. Its sponsors will get an opportunity
to enhance its visibility among the kind of audience it desires and also among the big wigs of the industry.
Extensive brand visibility owing to the diverse array of media and online promotions.
A target to reach over 35000 web page views and 5000 followers on Facebook.
 Media & Marketing
Campaign

Our business sponsorship team leaves no stone unturned to market its b-school fest and the associated sponsors.
We will follow a three-phase marketing activation to create maximum awareness:

Before During After

Target to invite 400 B-Schools across
India through posters and brochure.
Conduct campaigns to publicize the
event and generate buzz.
Advertising through leading
National Dailies to ensure enhanced
visibility.
Extensive online publicity via
Facebook, Twitter and Google Plus.
Providing information about
Arcturus 4.0 through various
websites related to fests, events,
quizzes and general education.
Informative pamphlets
covering every detail of the
fest to the visitors.
Updates, Trivia and Teasers on
Facebook and other social
media websites.
Extensive display of banners
and posters across the
campus.
Media coverage by a major
newspaper during the B-
School Fest.
Video will be prepared on
the complete event
covering all the major
events which took place
during the fest.
Official B-School Fest
website to display details
of the sponsors for the
subsequent year
 Sponsorship Details

TITLE SPONSORS CO SPONSORS EVENT SPONSORS OTHER SPONSORS

Exclusivity
Sole right for Sector/Industry ( no rivals /competitors as
sponsors)

Title rights to anyone niche activity of the fest
Media Exposure and PR
Sponsor Logo Appears on Trophy/Prizes
Sponsor logo and name on posters and banners
Logo on registration forms
Logo on Fest T Shirts
Logo on print advertisements
Logo on events brochures and email
Companys hyperlink on Arcturus website
Advertisement slot during events 1minute 30 seconds 1 minute
Name and logo on sponsorship brochure of Arcturus
Contribution ( in INR) 7,50,000/- 5,50,000/- 1,50,000/- 75,000/-
Key Sponsors
 Other Sponsorship Opportunities

Besides the main category of Title Sponsor, Co-sponsor and event sponsors, Arcturus also offers ample scope of
sponsorship in niche areas. We are open to innovative and unconventional areas of partnership, sponsorship,
branding, messaging in areas other than those listed below :-
Sponsorship Partnership(Complimentary Service /Facility Providers)
Prize Sponsor : Prize for Particular Event Print Media Partners : All event related advertisement and
Internet Sponsor : Cost of Maintaining Fest Website coverage

Media Sponsor : For Print and Electronic Advertisement Travel Partners: Round Trip Passage and local transportation
Hospitality Partners : Board and Stay of Guests and Judges
Fest Luncheon Sponsor : Refreshment and meals for Judges and
participants
Merchandise Sponsor : Branded Fest T shirts /Souvenirs
 Visit Us :
http://www.iimt-arcturus.com
https://www.facebook.com/IIMTrichyArcturus
https://twitter.com/arcturusiimt

Contact Us :
arcturus@iimtrichy.ac.in
Ankit Binit Dileep Rajat Shivesh Sushovan Swaraj
09500853840 0729906550 09940295994 07259226615 09629604407 08017486785 08122303097