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DEVI AHILYA VISHWAVIDYALAYA, INDORE

PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE


MBA (INTERNATIONAL BUSINESS)
CURRICULUM [NEW]
I SEMESTER :

IB-911 - Principles and Practices of Management


IB-912 - Managerial Economics
IB-913 - Statistical Methods
IB-914 - Marketing Management
IB-915 - Organisational Behaviour
IB-916 - EXIM Policy, Procedure and Documentation
IB-917 - Information Technology For Managers
IB-918 - Chinese / German / French Language I
IB-919 - Comprehensive Viva Voce

II SEMESTER :

IB-921 - Human Resource Management


IB-922 - International Marketing
IB-923 - International Trade Logistics and Supply Chain Management
IB-924 - Accountancy and Financial Management
IB-925 - Quantitative Techniques and Operations Research
IB-926 - E-Business Fundamentals
IB-927 - International Economics
IB-928 - Chinese / German / French Language II
IB-929 - Comprehensive Viva Voce

III SEMESTER :

IB-931 - International Financial Management


IB-932 - Select Market and Thrust Products
IB-933 - Development and Management of Information Systems
IB-934 - Import Management
IB-935 - International Business Environment
IB-936 - International Marketing Research and Consumer Behavior
IB-937 - Commodity, Derivatives and Price Risk Management
IB-938 - Chinese / German / French Language III
IB-939 - Comprehensive Viva Voce

IV SEMESTER :

IB-941 - Comparative International Management


IB-942 - Advanced IT Tools
IB-943 - International Business Law
IB-944 - Overseas Project Management
IB-945 - Corporate Planning and Strategic Management
IB-946 - Industrial and Services Marketing
IB-947 - Major Research Project
IB-948 - Chinese / German / French Language IV
IB-949 - Comprehensive Viva Voce

1
FIRST SEMESTER
IB-911 : PRINCIPLES AND PRACTICES OF MANAGEMENT

COURSE OBJECTIVE:

Objectives of this course are to help the students gain understanding of the functions
and responsibilities of the manager, provide them tools and techniques to be used in
the performance in management situations and enable them to analyze and understand
the environment of the organization.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Introductory: Concept of management including functions of


management, functions and responsibilities of managers, Fayols
principles of management. Management thought; the classical school, the
human relations school, System theory school, Contingency theory school,
developing excellent managers.
Case I
2. Planning: Nature and purpose of planning including strategic planning,
principles of planning Types of Planning Advantages and Limitations of
planning.
Case II
3. Concept and nature of Objectives : Types of objectives, Importance of
objectives, setting objectives, Management by objectives.
Case III
4. Strategies and Policies: Concept of corporate strategy, formulation of
strategy, types of strategies, TOWS matrix, the Portfolio matrix, three
generic competitive strategies by Porter, effective implementation of
strategies, types of policies, principles of formulation of policies, Decision
making.
Case IV
5. Organizing: Nature and purpose of organizing, Bases of Departmentation,
Span of management, Line and Staff relationship, Line-staff conflict,
Delegation, kinds of delegation, Delegation and Decentralization, Methods
of decentralization.
Case V
Controlling : Concept and process of control, Control techniques, human
aspects of control, control as a feedback system, Feed forward control,
Preventive control, Profit and loss control, Control through return on
investment, the use of computer for controlling and decision-making, the
challenges created by IT as a control tool.
Case VI

2
TEXT READINGS :

1. Harold Koontz, ODonnell and Heinz Weihrich, Essentials of


management, New Delhi, Tata McGraw Hill, 1992.
2. R.D. Agrawal, Organization and Management New Delhi, Tata
McGraw Hill, 1995.

SUGGESTED READINGS :

1. Harold Koontz, ODonnell and Heinz Weihrich, Management : A


Global Perspective, New Delhi, Tata McGraw Hill, Xth edition, 1994.
2. Robert Krienter, Management, Houghton miffin Co, 7th edition 1994.
3. Stephen P. Robbins and Merry Coulter, Management, New Delhi,
Prentice Hall of India, 2002.

IB-912: MANAGERIAL ECONOMICS

COURSE OBJECTIVE:

The course shall provide a basic understanding of the different aspects of Managerial
Economics with a focus on the micro-economic concepts

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.
COURSE CONTENTS:
1. Introduction: Definition of Economics, Micro and Macro economic theories,
Relationship between Micro and Macro economics, Managerial and Business
economics, Scope of managerial economics and its relationship with Statistics,
Mathematics, Accounting and Operation Research, Optimisation techniques:
Concepts and techniques
2. Demand Theory: Concept of Demand, Factors affecting demand, Demand
Functions, Price of commodity and demand, shift in demand curve, Income and
demand, Income and substitution effects, other factors affecting demand, demand
forecasts. Laws of Supply, Elasticity of Demand
3. Production and Costs: Fixed and Variable inputs, Short and long run fixed and
variable proportions, returns to scale, Causes of increasing and decreasing returns
to scale, Cost curve, Choosing the least cost input combination
4. Theory of Firm and Market Structures: Modern Theories of Profit, Profit
Maximization, Sales Maximization, Organizational Slack, Ownership and
Control, Perfect Competition, Monopoly, Oligopoly, Imperfect Competition.
5. Macroeconomics for Management: Determinants of GNP/GDP, Consumption
Saving and Investment, Inflation, Trade Cycles, Monetary Policy, Fiscal Policy.

3
TEXT READINGS :

1. D.N. Diwedi, Management Economics, Vikas Publications, 6th Edn.


2. Adhikari M., Managerial Economics, N.D. Khalsa Pub, 1999, New Delhi.
3. Baumol W, Economic Theory and Operations Analysis, 3rd Edn.
4. David J.R. & Chang Simen, Managerial Economics, Prentice Hall , 1999,
New Delhi.
5. H.C. Petersen - Managerial Economics

SUGGESTED READINGS :

1. G.S. Gupta, Managerial Economics, TMH, New Delhi, 1995

IB-913 : STATISTICAL METHODS

COURSE OBJECTIVE:

The objective of the course is to equip the students with the statistical techniques and
their application to business problems. The emphasis will be on the concepts and
application rather than derivations.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A and B will consist of five questions each
totaling ten questions. The examinees shall attempt minimum two questions from
each of the Section. In all, the examinee will answer five questions.

COURSE CONTENTS:

Unit I
Introduction to Statistics: Meaning and Definition of Statistics, Scope and
Limitations, Role of Statistics in Management Decisions, Introduction to Measure of
Central Tendency Mean, Mode, Median, Measures of Dispersion: Range Quartile
Deviation, Mean Deviation, and Standard Deviation and Coefficient of Variation.

Unit II
Theory of Probability, Addition and Multiplication Law, Conditional Probability,
Bayes Theorm, Theoretical Distributions: Binomial, Poisson and Normal
Distribution-Their Characteristics and Applications.

Unit III
Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and
Properties of Correlation. Regression Analysis: Fitting of a Regression Line and
Interpretation of Results, Properties of Regression Coefficients and Relationship
between Regression and Correlation

Unit IV
Time Series and its Components, Analysis of models of Time Series Methods of
studying Components of Time Series: Measurement of Trend (Moving Average,
Least Squares Method), Seasonal Variation

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Unit V
Sampling Distribution, Standard Error. Testing of Hypothesis: Large Sample Tests,
Small Sample test, (t, F, Z Test and Chi Square Test).

TEXT READINGS :

1. Levins, Krehbiel & Business Statistics Pearson Berenson


2. Levin & Rubin Statistics for Management Prentice Hall
3. Sancheti & Kapoor Business Mathematics Sultan Chand
4. Anderson, Sweeney Statistics for Business Cengage Learning & Williams &
Economics
5. Gupta S. P. Statistical Methods Sultan Chand
6. Elhance D. N., Veena Elhance and B. M. Aggrawal Fundamental of Statistics
Kitab Mahal

IB-914 : MARKETING MANAGEMENT

COURSE OBJECTIVE:

The objectives of this course are to provide the students exposure to modern
marketing concepts, tools, and techniques. And help them develop abilities and skills
required for the performance of marketing functions.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Marketing Concepts: Customer Value and Satisfaction Customers


Delight. Conceptualizing Tasks and Philosophies of Marketing
Management, Value chain, scanning the Marketing Environment.
2. Market Segmentation, targeting, positioning, market segmentations:
Levels of market segmentations, patterns, procedures, requirement for
effective segmentation, evaluating the market segments, selecting he
market segments, tool for competitive differentiation. Developing a
positioning strategy.
3. Demand Assessment and Forecasting.
4. Marketing Information System and Marketing Research Process.
5. Product Decision : Objectives, Product classification, Product-Mix,
Product life cycle strategies, equity, challenges, repositioning branding,
introduction and factors contributing the growth of packaging, introduction
of labeling.
6. Pricing Decision : Factors affecting price, pricing methods and strategies.
7. Distribution Decisions : Importance and Functions of Distribution
Channel Considerations in Distribution Channel Decisions, Distribution
Channel Members.

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8. Promotion Decisions : A view of Communication Process, developing
effective communication, Promotion-Mix elements.
9. Marketing Strategies for Leaders, Challenge, Followers and Nichers :
Expanding to market, defining marker share, expanding market share,
defining the strategic object and openness, choosing a goal attacking
strategies, market follower strategies.
10. Emerging Trends in Marketing: An introduction to Internet Marketing,
Multi level Marketing and Introduction of CRM and Event marketing.
11. Marketing Law and Public Policy.

TEXT READINGS :

1. Geoffrey, Randall, Principles of Marketing 2nd Edition, Thomson,


Learning Asia Pte, Ltd. New Delhi, 2003.
2. Faria, A.J. Marketing Thomson Learning Asia Pte, Ltd. New Delhi,
2003.

IB-915: ORGANIZATIONAL BEHAVIOUR

COURSE OBJECTIVE:

Objective of this course is to help students to understand Human Behaviour in


Organizations so that they improve their managerial effectiveness.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The semester examination will be worth 60 marks. It will
have two sections A and B. Section A, worth 36 marks will consist of five theory
questions, out of which students will be required to attempt three questions. Section B
will comprise one or more case(s) worth 24 marks.

COURSE CONTENTS:

1. Foundations of Individual and Organizational Behaviour: OB Models,


Personality-Determinants and Attributes, Values, Job Attitudes, Learning and
Learning Theories, Perception- Factors Affecting Perception and Cognitive
Dissonance Theory, Hawthorne studies.
2. Motivation: Needs, Contents and Processes, Maslow's Hierarchy of Needs,
Herzberg's Two Factor Theory, ERG Theory, Vroom's Expectancy Theory,
Reinforcement Theory and Behaviour Modification.
3. Foundations of Group Behaviour: Defining and Classifying Groups, Group
Structure and Processes, Process of Group Formation, Group Decision
Making, Group v/s Team, Team Effectiveness, and Decision Making.
4. Leadership: Trait Theories, Behavioral Theories - Ohio State Studies,
Michigan Studies, and Managerial Grid. Contingency Theories - Fiedler's
Model, Hersey and Blanchard's Situational Theory, Leader-Member Exchange
Theory, Path Goal Theory, Charismatic Leadership.
5. Conflict: Intra-individual Conflict, Interpersonal Conflict, Intergroup Conflict,
Organizational Conflict, Transitions in Conflict Thought, Functional versus
Dysfunctional Conflict, Conflict Process, Conflict Management Techniques.

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6. Organizational Change and Stress Management: Forces of Change,
Resistance to Change and Lewin's Three-Step Model, Stress Management-
Potential Sources, Consequences and Coping Strategies for Stress.
7. Organizational Culture: Definition, Uniform Cultures, Relevance of Culture,
Creating and Sustaining Culture, How Employees Learn Culture.

TEXT READINGS :

1. Stephen P. Robbins, Organizational Behaviour: Concepts, Controversies, and


Applications, New Delhi, Prentice Hall, 9th Ed., 2000.
2. Fred Luthans, Organizational Behaviour, New York, McGraw Hill, 8th
Edition, 1998.
3. Bill Scott, The Skills of Communications, Bombay, Jaico Publications, 1995.
4. John W. Newstrom and Keith Davis, Organizational Behaviour: Human
Behaviour at Work, New Delhi, Tata McGraw Hill, 1993.

SUGGESTED READINGS :

1. Upinder Dhar and Santosh Dhar, Case Method in Management Education:


Text and Illustrations, New Delhi, Excel, 2002.

IB 916: EXIM POLICY, PROCEDURE AND DOCUMENTATION

COURSE OBJECTIVE:

The objective of this paper is to understand the Foreign Trade Policy and the process
and procedure of the exports and the documentation.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

Unit I Historical review of Indias Exports and Imports, pre independence and post
independence scenario. Trade pattern and composition since 1991, highlights of
Indias present Foreign Trade Policy (2009-14).

Unit II An overview of DES/DRS, EPCG scheme and schemes for EOUs/ EPZs,
EHTPs, STPs and BTPs.

Unit III Documentary Credits, mechanism, parties to an L/C, their role, types of
L/C.

Unit IV Regulations related to Quality control pre-shipment inspection.

Unit V Export import procedure, documents used in exports and imports, customs
clearance procedure, types of duties.

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Unit VI Financing exports. Basics of export finance. Pre shipment and post
shipment finance, role of Exim bank, role of banks in international trade.

Unit VII Export Credit Guarantee Corporation policies.

Unit VIII Marine Insurance Clauses.

Note: At least five cases should be discussed in the class.

TEXT READINGS :

1. Export Import Policy Government publication.


2. Handbook of procedures volume I and II Nabhi (Government) publication.
3. A Guide on Export Policy, Procedure and Documentation Snowwhite
Publication.
4. How to Export Nabhi Publication.
5. Export Management P.K. Khurana.
6. Foreign Trade in India M.L. Varma.
7. How to start Export Business Harish Malhotra, River Books Publication.

IB 917: INFORMATION TECHNOLOGY FOR MANAGERS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Information
Technology, Computer Hardware, Software, Applications, Databases, Internet and
related issues. Special emphasis shall be laid on helping the students to acquire high
degree of proficiency in GUI-based applications in various functional areas of
management.

EXAMINATION SCHEME (External 40 + Practical 20 + Internal 40):

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. A panel of internal and external examiners will conduct
the viva-voce examination at the end of the semester and award marks to the student
out of a maximum of 20 marks. The semester examination carrying 40 marks will
have eight questions out of which students will be required to attempt any five
questions.

COURSE CONTENTS:

1. Fundamental of Computer System: History of computers, Generations of


computers, Architecture of computers and types of computers. Computer
Hardware: Input, Output, Processing, Storage and Networking devices with
their working principals. Software: System and Application Software.
Computer Languages: Levels/ Generation of Languages and their Features.
Compilers, Interpreters and Assemblers.

2. Number System: Introduction to Number System, Decimal, Binary, Octal,


Hexadecimal, their inter conversions, arithmetic and uses in computer system.
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3. Operating Systems: Introduction, types and functions. DOS: External and
Internal Commands and Features. WINDOWS: Basic Operations, Utilities and
Features. UNIX: Introduction, Features and Basic Commands (like: pwd, cp,
cd, rm, mv, ls, cat, mkdir, ch mod, rmdir, who, who am i, banner, date, kill).

4. Application Software (MS-Office)


MS Word: Word Basics, Formatting Text and Documents, Working with
Headers, Footers and Footnotes, Tabs, Tables and Sorting, Working with
Graphics, Templates, Wizards and Sample Documents, Introduction to Mail
Merge and Macros.
MS Excel: Excel Basics, Rearranging Worksheets, Excel Formatting Tips and
Techniques, Introduction to Functions, Excel's Chart Features, Working with
Graphics, Using Worksheet as Databases, Automating "what-if" Projects.
MS PowerPoint: PowerPoint Basics, Creating Presentation, Working with
Text Graphics, pictures, audio and video in Power Point.

5. Database Management System: Concepts of Data and Information,


Introduction and Purpose of DBMS, Database Languages, Database
Administrator, Database Users, MS Access: Database Creation, Screen/Form
Design, Report Generation Using Wizard.

6. Internet: Concepts and Services, Hardware and Software Requirements, Type


of Internet Connections, Advantages and Disadvantages of Internet, Modems,
World Wide Web, E-mail, Chat, Browsers, Search Engines. Overview of
Intranets and Extranets.

7. Computer Virus, Trojan Horse and Worms and their Prevention

TEXT READINGS :

1. Lucas, Henry C., Information Technology for Management, New Delhi, Tata
McGraw-Hill, 2008.
2. Suresh K. Basandra, Computers Today, New Delhi, Galgotia Publications Pvt.
Ltd., Updated Ed., 2004.
3. P.K. Sinha, Computer Fundamentals, New Delhi, BPB Publications, Fourth
Ed., 2007.
4. Annettema Stultz, Learn DOS In A Day, New Delhi, BPB Publications, 1994.
5. Laurie Ulrich, Teach Yourself Microsoft Office 2000 in 21 days, New Delhi,
Techmedia, 1999.
6. Christian Crumlish, ABCs of the Internet, New Delhi, BPB Publications,
Second Eds., 1998.
7. Das, Sumitabha, Unix Concepts and Applications, New Delhi, Tata McGraw
Hill Pub. Co. Ltd., Fourth Ed., 2006.
8. Abraham S. H.F. Korth, S. Sudarshan. Data Base System Concepts, New
York, Mc Graw Hill Inc., 1997.

SUGGESTED READINGS :

1. Behl, Ramesh, Information Technology for Management, New Delhi, Tata


McGraw-Hill, 2009.
2. S. Jaiswal, Information Technology Today, New Delhi, Galgotia Publications
Pvt. Ltd., 2001.

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3. Alexis Leon and Mathews Leon, Fundamentals of Information Technology,
New Delhi, Vikas Publishing House Pvt. Ltd., 1999.
4. Deepak Bharihoke, Fundamentals of Information Technology, New Delhi,
Excel Books, 2000.
5. Ron Mansfield, The Compact guide to Microsoft office, New Delhi, BPB
Publications, 1999.
6. David Garrett. Intranets Unleashed, New Delhi, Techmedia,1998.
7. Muneesh Kumar, Business Information Systems, New Delhi, Vikas Publishing
House Pvt. Ltd., 1999.
8. Gini Courter, and Annette Marquis, Microsoft Office 2000 No Experience
Required, New Delhi, BPB Publications, 1999.

IB 918 : CHINESE / GERMAN / FRENCH LANGUAGE - I

COURSE OBJECTIVE:

The objective of this paper is to impart working knowledge of one of the foreign
language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
consist of six to ten questions.

COURSE CONTENTS:

GERMAN :

GRAMMAR-Nouns & arts with genders, verbs -(Reg. irregular, Trennbar), Cases
NOM / AKK, PRONOUNS -NOM/ AKK, Vocabulary -informal, Situations- Personal
introduction, Time, place, the country, food, Culture, Situation related case studies -
(Reading comprehension), Informal letter writing.

FRENCH :

1. Articles. Nouns & Pronouns -the definite article and contraction of the definite
articles, indefinite articles, nouns -regular plurals, irregular plurals, gender
identification by word ending, the portative article.

2. The Interrogation- formation of question by inversion, simple tense


interrogative forms, negation -formation of negative sentences, formation of
negative interrogative. Adjectives - qualifying adjective, possessive adjectives,
demonstrative adjectives, regular forms and irregular adjective, plurals of
adjectives.

3. Prepositions -uses of certain prepositions, prepositions to indicate location or


direction, prepositions with geographical names, prepositions with modes of
transport, prepositions with expression of time, Prepositions of cause,
Numbers -cardinal and ordinal numbers.

10
4. Dates, Time and Seasons. Verbs -regular and irregular (I, II & III group of
verbs), conjugation of verbs in simple present tense.

5. General Conversation -to present oneself and others, to greet others, to tell-
time, date, seasons, days of the week, the months of the years.

IB-919 - COMPREHENSIVE VIVA VOCE

COURSE OBJECTIVE:

The objective of this paper is to judge the knowledge gained by the student over the
course of the first semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held, where
overall performance of students will be evaluated. The marks obtained by students
will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE FIRST SEMESTER

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SECOND SEMESTER
IB-921 : HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVE:

The objective of this course is to help the students develop an understanding of the
dimensions of the management of human resources, with particular reference to HRM
policies and practices in India.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester examination will be worth 60 marks. It will
have two sections, A and B. Section A, worth 36 marks, will contain five theory
questions out of which students will be required to attempt three questions. Section B
will comprise of one or more case(s), worth 24 marks.

COURSE CONTENTS:

1. The Field of HRM: An Overview, Concept and Functions, Personnel to HRM,


ASTD HRM Model.
2. Acquisition of Human Resources: Objectives, Policies and Process of Human
Resource Planning, Human Resource Planning in Evolving Small and
Entrepreneurial Organization, Job Analysis, Job Description, Job
Specification, Job Design (Nature of Job Design, Job Characteristics,
Reengineering Jobs, Using Teams in Jobs ,Advantages and Disadvantages of
Team Jobs, Consequences of Job Design), Recruitment,, Promotion and
Transfer.
3. The Human Resource Organization, Structure of Human Resource
Management, Role and Responsibilities of the Human Resource Selection,
Induction, Placement Department (Administrative, Operational and Strategic
Role of HR).
4. Human Resource Policies: Formulation and Essentials of Sound HR Policies.
5. Development of Human Resources: Learning, Training and Development,
Evaluation of Training and Performance Appraisal (Appraising Individual and
Team Performance), Introduction to Career and Succession Planning.
6. Maintenance of Human Resources: Job Evaluation, Designing and
Administering the Wage and Salary Structure, Compensation, Grievance
Handling Procedure.
7. Separation Processes: Turnover, Retirement, Layoff, Retrenchment and
Discharge, VRS (Mechanism of VRS, VRS in Public Sector and Private
Sector), Rehabilitation of Surplus Employees.
8. Emerging Trends and Challenges in HRM: Economic and Technological
Change, Work force Availability and Quality, Enhancing Organizational
Performance, Expanding Human Capital, Ethics and HRM, HR Management
Competencies and Careers - Knowledge of Business Organizations and
Organization Culture, influence and Change Management, Specific HR
Knowledge and Expertise.

12
TEXT READINGS :

1. Michael Armstrong, A Handbook of Human Resource Practice, London,


Kogan Page, 8th Edition, 2001.
2. David S. Decenzo and Stephen P. Robbins, Personnel/Human Resource
Management, New Delhi, Prentice Hall, 3rd Edition, 1988.
3. Robert L. Mathis and John H. Jackson, Human Resource Management,
Cincinnati, South Western College Publishing, 9th Edition,1995.

SUGGESTED READINGS :

1. William B. Werther Jr. and Keith Davis, Human Resources and Personnel
Management, Singapore, McGraw Hill, 4th Edn. 1993.
2. Arun Monappa and Mirza S. Saiyadain, Personnel Management, New Delhi,
Tata McGraw Hill, 1995.
3. P. Subba Rao, Essentials of Human Resource Management and Industrial
Relations: Text, Cases and Games, Mumbai, Himalaya, 2000.
4. Biswajeet Patanayak, Human Resource Management, New Delhi, Prentice
Hall 2001.
5. Holloway J. (Edt.), Performance Measurement and Evaluations, New Delhi,
Sage Publications, 1996.
6. Guy V. and Mattock J., The New International Manager, London, Kogan
Press, 1993.

IB-922 : INTERNATIONAL MARKETING

COURSE OBJECTIVE:

The objective of this course is to prepare students for policy decisions in all aspects of
marketing and developing then to take managerial decisions.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

International Marketing environment, process of entering international marketing


management product policy decisions, planning for product change/adaptation,
product analysis, packaging and branding of product positioning, new product
development. Export pricing-Objectives, methods, Policies. Distribution policy and
management, selection of agents, Agreements, establishing alternative distribution
channels, channel management and strategy, planning communication strategy and its
process in exports, developing a complete marketing plan and marketing strategy,
monitoring and control, organizing international marketing efforts, comprehensive
style of international marketing in Japan, USA and European union markets, export
administration.

13
TEXT READINGS :

1. International Marketing Analysis and Strategy ONK Visit Shaw


2. International Marketing Management Subhash Jain
3. International Marketing Management An Indian Perspective Maheshwari
Varshney

IB-923: INTERNATIONAL TRADE LOGISTICS AND SUPPLY CHAIN


MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to understand how the chain involved in the marketing
and distribution is working and decide the routing and scheduling of the products.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

Unit I: Overview of Logistics and SCM Introduction, nature, concepts,


effectiveness, components, functions of logistics, framework for Supply Chain
solutions, supply chain relationships, third and fourth party logistics.

Unit II: Customer Service Introduction, nature, concept, components, customer


service costs, effective customer service strategy.

Unit III: Elements of logistics and SCM Introduction, logistics information system,
nature, components, process.

Unit IV: Inventory management Introduction, concept, types, functions of inventory


management in logistics and SCM, elements of Inventory costs, JIT management,
warehousing costs, their types, functions, costs involved, warehousing strategy and
design.

Unit V: Transportation elements, modes of transport, selection of transport model,


advantages, disadvantages, risks associated with each mode, latest trends in
transportation.

Unit VI: Materials Handling Introduction, concept, unitization, material handling


techniques, concept of packing and packaging, containerization.

Unit VII: Supply Chain Management in Retail Sector.

Note: At least five cases should be discussed in the class.

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TEXT READINGS :

1. Business Logistics Management R.H. Ballou.


2. Logistics management and World Sea Borne Trade K. Muthaiah, Himalaya
Publishing House Ltd.
3. Logistics in International Business Rajiv Aserkar, Shroff Publication and
Distribution Ltd.
4. Supply Chain Management Sunil Chopra, Prentice Hall Publication.
5. Supply Chain Performance Management S. Jaikrishna, ICFAI Unit Press.
6. Logistics and Supply Chain Management Raghoramay, MacMillan India
Ltd.
7. Logistics Management Donald Bawersok, Tat McGraw Hill Publication.

IB-924 : ACCOUNTANCY AND FINANCIAL MANAGEMENT

COURSE OBJECTIVE:

The objective of this subject is to expose the students to the fundamental concepts of
accountancy and financial management and its application to international business.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Section, A and B. Section A, worth 24 marks will comprise of four theory
questions out of which a student will be required to attempt any two questions.
Section B worth 36 marks will contain five practical/numerical problem(s) and / or
Case(s) out of which a student will be required to attempt any three questions. The
questions should be more related on decision making.
COURSE CONTENTS:

1. Introduction to Accounting: Meaning of Accounting, Concepts, Conventions,


Concept of Double Entry System of Accounting, Rules for Debit and Credit
Entries, Types of Accounts, Journalizing the Transactions, Posting Entries in
Ledger Accounts, Triple Column Cash Book, Preparation of Trial Balance.

2. Preparation of Final Accounts: Differentiation Between Capital and Revenue


Expenditure and Receipt, Trading Account, Profit and Loss Account, Balance
Sheet, Adjustment Entries.

3. Introduction to Financial Management: Concept, Nature, Scope, and Objective


of Financial Management, Finance Functions, Sources of Finance.

4. Ratio Analysis: Liquidity, Activity, Profitability and Leverage Ratios.


Interpretation of ratios and Trend Analysis.

5. Break Even Analysis: Concept of Break Even Analysis, Contribution Analysis


and Segment Contribution and Their use in Profit Planning.

6. Capital Budgeting: Concept of Time Value of Money, Introduction to Non


Discounted Cash Flow and Discounted Cash Flow Methods, Practical problems
related to Pay Back Method and Net Present Value Method.

7. Working Capital: Concept, Need and Determinants.


15
TEXT READINGS :
1. Dr. Jawaharlal, Accounting for Manager, Himalaya Publishing House, Fifth
Revised Edition, 2009
2. O.S.Gupta, P.Kothari, Accounting for Managers, Frank Bros. & Co., II
Edition, 2005.
3. I.M.Pandey, Financial Management, New Delhi: Vikas Publication House, 9th
Ed., 2005.
4. M.Y.Khan & P.K.Jain, Financial Management, Delhi: Tata Mc Graw Hill, 5TH
Edition 2008.
5. R.P.Rustogi, Financial Management, Galgotia Publication, Reprint 2000.

SUGGESTED READINGS :

1. Prasanna Chandra, Financial Management, New Delhi: Tata Mc Graw


Hill, 7th Edu, 2008
2. R.P.Rastogi, Graded Problems and Solutions in Financial Management,
Galgotia Publication, New Delhi, 5th Edition 2000.

IB-925 - QUANTITATIVE TECHNIQUES AND OPERATIONS RESEARCH

COURSE OBJECTIVE:

The objective of this course is to help the students acquire quantitative tools, and use
these tools for the analysis and solution of business problems. The emphasis will be
on the concepts and application rather than derivations.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A and B will consist of five questions each
totaling ten questions. The examinees shall attempt minimum two questions from
each of the Section. In all, the examinee will answer five questions.

COURSE CONTENTS:

Unit I
Quantitative Techniques and Operations Research: Meaning, Scope of Quantitative
Techniques and Operations and Research in International Business, Advantages and
Limitations of Quantitative Techniques.

16
Unit II
Linear Programming: Meaning of Linear Programming, General Mathematical
Formulation of LPP, Graphical Analysis, Simplex, Two-Phase Method, Big-M
Method, Advantages and Limitations of LPP.

Unit III
(a) Transportation Model: Mathematical Formulation, Initial Basic Feasible
Solution using N-W Corner, Row Minima, Column Minima, Least Cost and
Vogels Approximation Method. Optimization (Minimization and
Maximization) using Modified Distribution and Stepping Stone Method.
(b) Assignment Problem: Assignment Model as a Particular Case of
Transportation Model, Formulation of Assignment Problems, Solution of
Assignment Problems using Hungarian Method (Minimization and
Maximization).

Unit IV
Replacement Models: Introduction, Scope in Management, Single Equipment
Replacement Model and Group Replacement Model.

Unit V
Game Theory: Introduction to Games, Maximin and Minimax Principles, Pure and
Mixed Strategies, Solution to Game using Arithmetic, Algebraic, Graphical
Methods, Game Theory and Linear Programming

TEXT READINGS :

1. Quantitative Techniques in Management N. D. Vora, Tata McGraw Hill


Publications.
2. Operations Research Prem Kumar Gupta, D. S. Hira, Sultan Chand Publications.
3. Problems and Solutions in Operations Research - -V. K. Kapoor, Sultan Chand
and Sons.

IB-926: E-BUSINESS FUNDAMENTALS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Electronic
Business, Electronic Commerce and related issues.

EXAMINATION SCHEME (External 60 + Internal 40):

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The semester examination carrying 60 marks will have
eight questions out of which students will be required to attempt any five questions.

COURSE CONTENTS:

1. E-Business: Fundamentals, E-Business Framework, E-Business Application,


Network Infrastructure for E-Business. Implementation issues of E-Business.

2. Electronic Payment System: Type of E-payment, Digital Token-Based E-


payment, Smart Card, Credit Card Payment Systems, Risk on E-payment,
Designing E-payment System, Role of Banking in Electronic Payment.

17
3. Inter-Organization Management: EDI Application in Business,
Standardization and EDI, EDI Software Implementation, VANs (Value Added
Network), Internet Based EDI. Case studies on EDI.

4. E-Business and Marketing: Internet Marketing Vs Physical Offline Marketing,


Internet Marketing Methodology, Creating an Online Presence: Website
promotion, Internet Advertising, Traffic and Brand Building, Online Pricing,
Online Market Research, Legal problems of Real time marketing and
information marketing, Electronic customer support, personalization and
consumer benefits.

5. Web-catalogues, Business Care for Documents Library, Type of Digital


Documents, Documents Infrastructure, Multi-media, Digital Video and Data
Warehouses.

6. E-business Standard, Cyber Laws, Cyber Crimes and Frauds, Types and Tools
of Hacking. Security and E-business: Client-server Security, Data and
Message Security, Document Security, Firewalls.

7. Future of Electronic-Business: Mobile and Wireless Computing Fundamentals


and Applications, Virtual Factory, Web Portals and Vortals concepts,
Strategies for Electronic Business.

TEXT READINGS :

1. Jawadekar, Waman, S. Management Information System-A Digital-Firm


Perspective, New Delhi, Tata McGraw-Hill, 2009.
2. Parag Diwan and Sunil Sharma, E-Commerce, New Delhi, Excel Books, First
Ed., 2000.
3. Ravi Kalakotta and B. Whinston, Frontiers of E-Commerce, New Delhi,
Addison-Wesley, 2000.

SUGGESTED READINGS :

1. Daniel Amor, The E-Business (R) Evolution, New Delhi, Prentice Hall, PTR,
2000.
2. MatthewReynolds, Beginning of E-Commerce, New Delhi, Shroff
Publication, 2000.
3. Kamlesh K. Bajaj and Debjani Nag, E-Commerce, New Delhi,Tata McGraw
Hills, 2001.
4. R. Kalakotta and M. Robinson, E-Business: Roadmap for Success, New
Delhi, Addison-Wesley, 2000.

18
IB-927 : INTERNATIONAL ECONOMICS

COURSE OBJECTIVE:

The course shall provide a basic understanding of the different aspects of International
Economics.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. The
examinee will have to answer any five out of the eight questions.

COURSE CONTENTS:

1. Distinct features of international trade. The classical theory of international


trade Concept of reciprocal demand in the theory of comparative costs.
Modern theory of international trade relevance and applications.
2. Terms of trade. Factors affecting terms of trade. Free trade Vs protection,.
Commercial policies Tariffs, Concept of Optimum tariff Import quotas.
Dumping and Countervailing measures.
3. Balance of Payments: Composition and significance. Disequilibrium in BOP
causes and measures for correcting, Composition and Direction of Indias
Foreign trade, Indias Balance of Payment, Foreign trade multiplier,
4. Foreign Exchange determination The purchasing power and BOP theory.
Fixed and flexible exchange rates. Exchange Control meaning, objective and
methods of exchange control, Appreciation and Depreciation of currency, Spot
and forward exchange rates. Volatility of exchange rates and their effects.
Volatility of rupee in relation to dollar and Euro in the recent economic crisis.
5. Globalization, The Globalisation Process, Pros and Cons of Globalisation,
International Capital Movement : FDI and FII, WTO, IMF Objectives and
functions, IMF and India.

TEXT READINGS :

1. C. Kindleberger International Economics


2. K.R. Bulchandani and B. Ramani International Economics, Himalaya
Publishing House.
3. BO Sodersten International Economics Macmillan.
4. D.M.Mithani International Economics.

IB-928 : CHINESE / GERMAN / FRENCH LANGUAGE II

COURSE OBJECTIVE:

The objective of this paper is to impart more than just a working knowledge of one of
the foreign language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
consist of six to ten questions.

19
COURSE CONTENTS:

GERMAN :

1. Extention to Grammatical structure.


2. Modal verbs, future and past tenses, Pessessiv and personal pronouns,
conjunctions, separable verbs
3. Communication at Bank, Railway station, post office, Hospital
4. Informal Letter writing.

FRENCH :

Grammaire Vocablaire Sttuations Orales


Past Tense A biography Asking and giving of
Situations and conditions Information Career,
of occupation
(hours and the moments of
the day)
Demonstrative adjectives The Family Expressing agreement
Possessive adjectives Or Disagreement
Coordination of tenses Giving directions
Indicating belonging
Forms and the sense of the Daily life Fixing a meeting
Pronominal adjectives Asking and giving of
Linking up of ideas, Information on time
opposite causes and Giving an opinion on an
consequences event

IB-929 - COMPREHENSIVE VIVA VOCE

COURSE OBJECTIVE:

The objective of this paper is to judge the knowledge gained by the student over the
course of the second semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held,
where overall performance of students will be evaluated. The marks obtained by
students will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE SECOND SEMESTER

20
SUMMER TRAINING

This will be of six to eight week duration where a student will be expected to work
and understand the problems and working in the exporting company. The evaluation
of this placement will be done by both the company executive under whom the
student has worked and the attached faculty member. Each student will be required to
give a presentation of the experience at the end of the training.

21
THIRD SEMESTER
IB-931 : INTERNATIONAL FINANCIAL MANAGEMENT

COURSE OBJECTIVE:

The objective of the Course is to help student understand the nature, scope and
technique of finance function in international business, operations particularly after
the opening up of the Indian economy in the context of globalization.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Section, A and B. Section A, worth 45 marks will comprise of five theory
questions out of which a student will be required to attempt any three questions.
Section B worth 15 marks will contain numerical problem(s) / Case(s).
COURSE CONTENTS:

1. International Monetary and Financial Systems: History, Brettonwood


conference, Gold Standard, current scenario; Multilateral Financial
Institutions e.g. IMF, World Bank Group, etc.; European Monetary
System; Financial and Monetary instruments like SDR, EURO, etc.; Role
of SWIFT, Euroclear, CEDEL, CHIPS, CHAPS, Fedwire, Bloomberg,
Reuters, etc.
2. International Financial Markets: Money Market, International Capital
Market, Eurocurrency Market, Foreign Exchange Market, Eurocredit
Market, Exchange Rate determination, Spot and Forward Markets, Indian
and International Markets.
3. Foreign Exchange Risk Management: Foreign Exchange Exposure,
Types of Exposures, Special Emphasis on short-term risk management
instruments viz. Swaps, Forwards, Options, Derivatives and Futures, etc.
4. Raising Resources in International Market: Sourcing Funds for Fixed
and Current Assets, Funding Structure, External Commercial Borrowings,
EURO Issues, ADR, GDR, IDR, etc. Working Capital Management and
Financing.
5. International Taxation: Scope of Tax charge, Status, Situs Nekus, Tax
implications of foreign activities of an Indian enterprise, Tax implications
of activities of foreign enterprises in India, Double Taxation Relief,
Bilateral Treaties.
6. Special Mention of Current Developments and crisises.

There should be liberal dose of workshops in simulated environment.

TEXT READINGS :

1. Shapiro, Alan, Multinational Financial Management, John Wiley and


Sons, New York, 8th Edn., 2003
2. Apte, P.G., International Financial Management, Tata McGraw Hill,
Delhi, 4th Edn., 2008

22
SUGGESTED READINGS :

1. Avadhani, V.A., International Finance, Himalaya Publication, Mumbai, 4th


Edition, 2000.
2. Apte, P.G., International Financial Market, Tata Mc Graw Hill, 2nd
Edition, 2008.
3. Seth, A.K., International Financial Management, Galgotia Publications,
2000.
4. Vij, Madhu, International Financial Management, Excel Books, New
Delhi, 2nd Edn., 2003.
5. Jeevnandam, C., Foreign Exchange & Risk Management, Sultan Chand &
Sons, New Delhi, 11th Edn, 2008.

IB-932 : SELECT MARKETS AND THRUST PRODUCTS

COURSE OBJECTIVE:

The objective of this paper is to understand the different potential markets and
products for India to have exports and imports.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. The
examinee will have to answer any five out of the eight questions.

COURSE CONTENTS:

1. Nature and Scope of Select Market and Thrust Product : Study and
Analyze the competitive advantages of various markets, establish linkages
between market and products and design business strategies with global
perspective.

2. Study the total business environment of each market viz Economic, Social,
Technological, Political and legal framework. Also study the geographic,
climatic and other conditions which favours Indian exports to these
countries.
1. U.S.A. 2. European Union
3. Japan 4. South Africa
5. China 6. SAARC Countries

3. Products : Develop a working knowledge of each product category.


Conduct a general SWOT analysis for each product category. Additionally
include a case study in each product category of a successful Indian
Company.
a. Software -Differentiate between product v/s Services, Outsourcing,
etc.
b. Pharmaceuticals - Product v/s Process Patent, New Drug
Discovery OR Generic Product Strategy etc.
c. Textiles and Readymade Garments : Cotton or Man made : Yarn,
Fabric, RMG

4. Miscellaneous

23
(a) Gems and Jewellery
(b) Leather and Leather products
(c) Marin Products
(d) Agro products : Tea, Rice, Oil seeds etc.
(e) Engineering Products: Metal Manufactures, Machinery and
Instruments, Transport equipments, etc.
(f) Service Sector: Insurance, Banking, Consultancies
(g) Chemicals: Dyes and Intermediates.

TEXT READINGS:
1. Bhagwati J., India in Transition, New Delhi, Oxford University Press, 1994.
2. Rugman & Hodgetts, International Business, McGraw Hill Publication, 1995.
3. Steiner & Steiner, Business, Government and Society, Western Publishing,
2000.
4. Aswathappa K, Essentials of Business Environment, Himalaya Publishing,
New Delhi, 2000.

SUGGESTED READINGS:

1. CIA World Fact book


2. Websites of Export Promotion Councils of various products

IB-933 : DEVELOPMENT AND MANAGEMENT OF INFORMATION SYSTEMS

COURSE OBJECTIVE:

The objective of this course is to help students to understand the basics of Information
Systems, and issues related to development and management of Information Systems.

EXAMINATION SCHEME (External 60 + Internal 40):

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The semester examination carrying 60 marks will have
eight questions out of which students will be required to attempt any five questions.

COURSE CONTENTS:

1. Introduction to Information Systems: Definition, Concepts and Recognition of


Information Systems, Information Systems and Society, Information Systems
and Organization, Business as a System, Technological Versus Behavioural
Aspects, A Framework for Managerial End Users, Characteristics of different
Management levels and their information requirements.

2. Information Systems for Operations, Management and Strategic Advantage:


Information Systems for Business Operations - Transaction Processing
Systems and Office Automation Systems; Information Systems for
Management Control - Knowledge Work Systems and Management
Information Systems; Information System for Decision Making and Strategic
Advantage - Decision Support Systems, and Executive Support Systems.
Competitive Strategy Concepts, Strategic Role for Information Systems,
Strategic Information Systems and Managerial End Users.

24
3. A System Approach to Problem Solving: The Scientific Method, The System
Approach, Understanding a Problem or Opportunity, Developing a Solution,
Implementing a Solution, The Principle of Synergy.

4. System Concepts and the Information Systems Environment: Definition,


Characteristics of a System, Central Objective, Elements of a System, Types
of Systems, the Systems Development Life Cycle, the Role of System Analyst,
Information Processing Concepts.

5. Information System Analysis and Planning: Initial Investigation, Feasibility


Study and Cost/Benefit Analysis, the Tools of Structured Analysis - DFDs,
Data Dictionary, Decision Trees, and Decision Tables, IPO and HIPO.
Information System Planning Process.

6. Information System Design: Systems Design Considerations, Input / Output


Form Design, File Organization and Data Base/File Design, Programme
Design, Design of Online Dialogue, Data Models.

7. Information System Implementation, Change Management and Control.

TEXT READINGS :

1. O'Brien, James A.; Marakas, George M. and Ramesh Behl, Management


Information Systems, New Delhi, Tata McGraw-Hill, 2009.
2. Elias M. Awad, System Analysis and Design, New Delhi, Galgotia
Publishing Pvt. Ltd., Fourth Ed., 2007.
3. OZ, Effy, Management Information Systems, New Delhi, Cengage
Learning, 2008.

SUGGESTED READINGS :

1. James A Senn, Analysis and Design of Information Systems, New Delhi,


McGraw Hill Publishing Company, 1998.
2. Muneesh Kumar, Business Information Systems, New Delhi, Vikas
Publishing House Pvt. Ltd., 1999.
3. Kenneth C. Laudon and Jane P. Laudon, Management Information Systems:
Managing the Digital Firm, Eight Edition, New Delhi, Pearson Education,
2004.
4. James A. O'Brien, Management Information Systems, New Delhi, Galgotia
Publications Pvt. Ltd., 1996.
5. Kenneth C. Laudon and Jane P. Laudon, Management Information Systems,
New Delhi, Prentice Hall of India Pvt. Ltd., 2000.

IB-934 : IMPORT MANAGEMENT

COURSE OBJECTIVE:

Import Management in a developing economy, objectives of import policy, foreign


exchange budgeting, global procurement, conceptual framework, import procurement,
supplier identification, selection and evaluation, Market Research for import
procurement, monitoring and follow-up of import contracts, import finance, import
procedures in India, customs clearance of imported cargo ware housing of import

25
documentation. Import cost analysis, Exchange control regulations Import Finance,
warehousing of Import consignment.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Import Management Objectives of Import Policy, Import trade


Organizations, Liberalization of Imports in India.

2. Selection of Import Commodity. Supplier -Selection and evaluation. Role of


Overseas suppliers Agents in India.

3. Terms of Imports RBIs Regulation for Import Payment, Finalizing the


terms of imports. mode of settlement of payment

4. Registration of Importers. Import Finance- Bank Finance. Finance from


Exim Bank. finance through letter of credit.

5. Imports under special schemes for exporters, imports of Gifts, Auto Mobiles.
Gold, Silver. Life Saving Drugs, Technology, and Equipments.

6. Custom clearance of Imported goods & custom duty payments.

7. Import License -fees. Condition. Validity, Authorization & Licensing


period.

8. Shipping -Types and freight structure. Indian Shipping- Challenges and


Opportunities, Problems, Recent Trends (Tonnage Tax Impact)

Note : At least five Cases should be discussed in the class.

TEXT READINGS :

1. How to Import : Nabhi Kumar Jain.


2. Import, do it yourself : M. I. Mahajan, 2006-07
3. Export Import Procedures (Document and Logistics) C. Ramma Gopal
New Age Publications.

26
IB-935: INTERNATIONAL BUSINESS ENVIRONMENT

COURSE OBJECTIVE:

This course exposes the student to the environmental dynamics of international


business and their impact on international business operations of a firm.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Domestic and International Business environment, BERI Method and Hot


and Cold temperature gradient method of environmental analysis.
2. Study of Global economic environment, political environmental, legal
environment, social environment and technological environment.
3. International economic institutions and agreements: World Bank, IMF,
Types of regional economic integration, Benefits and effects of regional
economic integration, Free Trade Area, Customs Union, Common Market,
Economic Union, A study of SAARC, ASEAN, EU, NAFTA
4. Multinational Corporations MNCs Global outlook, EPRG Matrix, Joint
Ventures, Benefits of MNCs and negative effects of MNCs to host
countries, Trend and Prospects of MNCs
5. World Trade Organisation History, Basic Principles, Organisational
structure. Membership and decision-making, MFN treatment. National
treatment, Technical barriers to trade TRIPS, TRIMS, Dispute settlement
mechanism.
6. Recent Development in international markets and trends in world trade,
Globalization, Emerging global markets, FDI, ecological and social issues.

TEXT READINGS :

1. Global Marketing Management Warren Keegan


2. International Marketing Philip R. Kotera John L. Graham
3. International Marketing P. K. Vasudeva
4. International Business Management Dr. Rahjani Gupte
5. Global Economy and Business Francis Cherunilam
Essentials of Business Environment K. Aswathappa

IB-936 : INTERNATIONAL MARKETING RESEARCH AND CONSUMER


BEHAVIOR

COURSE OBJECTIVE:

The objective of the course is to prepare students for conducting desk research and
actual field research for gathering and analyzing data to gear up for exports.

27
EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

(A) International Marketing Research


1. Introduction to Marketing Research and its utility in International
Business.
2. Advertising and Industrial Marketing Research.
3. Design and Technique of Marketing Research.
- Determining Information, Requirement, Source of Information,
Research procedure and types of data in Marketing Research,
Organizing field investigation, Data collection, tabulation, Analysis
and Interpretation, Report writing.
4. Special issues involved in Export Marketing Research
- Product Selection, Marketing Selection, Export Market
Assessment, Buying methods Selection, Potential Analysis, Govt.
Rules and Procedures.
(B) Consumer Behavior
1. Consumer Behavior Nature and Scope, Needs and Motives
2. Perception, Learning, involvement, Attitude formation and change.
3. Consumer Behavior Models, Influences of family, groups socio-
economic and cultural factors.
4. Consumer Decision making process and Consumer Adoption process.

TEXT READINGS :

1. Marketing Research -Donald and Till Del I. Hawkins


2. Marketing Research -David J. Huck Ronald S. Tubin
3. Marketing Research -Harper W. Boyd Relph Westfall Stanley F. Stasch
4. Consumer Behaviour -Hoyer Mac Innis
5. Consumer Behaviour -David L Laudon, Albert J. Della Bitta
6. Consumer Behaviour -Leon G. Schillman Leslic Lazar Kanuk

IB-937: COMMODITY, DERIVATIVE & PRICE RISK MANAGEMENT

COURSE OBJECTIVE:

The objectives of this subject is to explain to the student the risk return tradeoff and
managing financial risk through the use of various derivatives. This also aims at
making them understand operations of derivatives market including commodity
derivatives.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory

28
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Introduction to Derivatives - Introduction to Derivatives, Meaning of


Forwards, Futures, Options and Swaps, Difference between Sport and Futures
Markets, Difference between Futures and Forward contracts, types of orders
2. History of commodity markets - Evolution of commodity markets,
Commodity markets of India
3. Commodity Futures in India and its Regulations -Evolution of Commodity
Futures in India, The Kabra Committee Report, Commodity Futures Markets:
The Economic Perspective, Regulatory Framework - Forward Contact
Regulation Act, 1952, Forward Market Commission and its functions,
Regulatory Measures evolved by the Commission. Proposed amendments to
FC(R) Act, 1952. Why do we require National level Multi Commodity Futures
Exchanges in India?
4. Commodity Futures -Meaning and Objective of Commodity Futures, Pricing
commodity Futures: Factors affecting Cost of. Carry, Investment and
Consumption Commodities, Meaning of Basis and Spreads -Basis, Basis Risk,
Spread, Participants in Commodity Derivatives -Hedgers, Speculators,
Arbitragers. Basics of Currency Futures .
5. Advanced Concepts in Commodity Futures - Heading:- What is Hedging?
Hedge ratio, Buying Hedge or Long Hedge, Uses of Buying Hedge Strategy,
Buying hedge with Basis Risk, Selling Hedge or Short Hedge, Uses of Selling
Hedge Strategy, Selling Hedge with Basis Risk, Rolling Over of Hedge
Position, Advantages and Limitations of Hedging Speculation.
6. Option Markets -Types of options, uses of options, Payoffs from options,
Trading strategies, Involving options Bull-bear, butter-Fly, calendar and
diagonal spread, Straddles, stir rip and straps, Options valuation and pricing,
over the counter exchange option, index options
7. Future contracts: Introduction to futures markets, future contract and future
trading, specification of the future contract, newspaper quotes, hedging using
futures, Index futures, basics of stock index futures, interest rate futures, foreign
exchange and currency futures, mechanism of future contracts, operations of
margin, convergence clearing process, clearing house and clearing margins,
hedging, difference between forward future
8. Swaps: Introduction to swaps, basic swap structure, interest rate swaps,
currency swaps, mechanics of swaps,' transactions, swap options.

TEXT READINGS :

1. Redhead, Futures- Pearson education Asia Publications, 1999


2. Robert A. Strong, Derivatives: An Introduction -Thompson publications, New
Delhi, 2000.
3. Robert W. Kolb, Understanding Futures PHI Publications, New Delhi
2000.
4. Robert W. Kolb, Understanding Options PHI Publications, New Delhi,
2000.
5. John C. Hull Options, futures and others derivatives Person education Asia,
4th edition, 2001.

29
IB-938 : CHINESE / GERMAN / FRENCH LANGUAGE III

COURSE OBJECTIVE:

The objective of this paper is to impart an advanced knowledge of one of the foreign
language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
consist of six to ten questions.

COURSE CONTENTS:

GERMAN :

Grammar-Adjectives, Verbs -Modal and Perfect Cases-' Dativ, Pronouns - Dativ,


Vocabulary -formal, Situation -Organisation chart, Business culture- Industries,
Situation related case studies (reading comprehension), Formal letter writing

FRENCH :

1. Grammar Past tense, future tense, col1jugation of irregular verbs.


Adjectives- demonstrative, possessive Nouns -singular & plural forms
imperative sentences.
2. Letter writing, short description of a person/ an object/ a product.
3. Giving directions to locate a place, dialogue writing

IB-939 - COMPREHENSIVE VIVA VOCE

COURSE OBJECTIVE:

The objective of this paper is to judge the knowledge gained by the student over the
course of the third semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held, where
overall performance of students will be evaluated. The marks obtained by students
will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE THIRD SEMESTER

30
FOURTH SEMESTER

IB-941: COMPARATIVE INTERNATIONAL MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to create awareness about International Management


System of different countries.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory

COURSE CONTENTS:

1. Introduction of comparative management, Role of comparative management in


economic growth, Koontz model of comparative management

2. Corporate Governance in developed and developing countries relating to


corporate planning, management effectiveness, organizational behaviour,
leadership etc.

3. Cultural and environmental factor in International Management. Skills for cross-


cultural interaction, Negotiating with foreigners, the influence of culture on
respective management styles improving intercultural communication.

4. Role or Banks in managing foreign customers, foreign exchange financial


decisions, problems and prospects of foreign banks in the changing economic
scenario, organizing international operation other than banks.

5. Major technology transfer & international trade agreements, problems and


prospects of technology transfer between. Nations, bilateral agreements, recent
collaborations and technology transfer & agreements of India with the outside
world.

6. Strategic Issue in International Management: International Strategic Planning -


Nature & Dimensions, developing a strategic planning model for a multinational
firm. Socialization perspective (by Hofstede)

Note: At least five Cases should be discussed in the class.

TEXT READINGS :

1. International Management -Arvind V. Phatak, Rabi S. Bhagat, Roger J.


Kastulak, Tata McGraw Hill Publication, 2006.

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2. International management strategic opportunities and challenges- M.C. Ferlin /
Sweeney --Houghton Miffin publication

3. Readings and cases in international management--- David c. Thomas, sage


publication, New delhi, 2003.

4. International Management Managing across Borders and Cultures - Helen


derksey, Pearson publication

SUGGESTED READINGS :

1. International Management --Manab Thakur, Gene F Burton, B.N.Shrivastav


2. International Business M.C. Schnitzer
3. Corporative Management & Economics Process- Ruichar N. Farmer & Barry M.
Ritllman
4. Communication Between Culture -Samovar/Porter

IB-942: ADVANCED INFORMATION TECHNOLOGY TOOLS

COURSE OBJECTIVE:

The objective of this course is to help student to gain understanding of fundamentals


of information technology tools like object oriented programming, computer
networks, Internet Marketing, Electronic Customer Relationship Management,
Enterprise Resource Planning, Electronic Supply chain Management and related
issues.

EXAMINATION SCHEME (External 40 + Practical 20 + Internal 40):

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. A panel of internal and external examiners will conduct
the viva-voce examination at the end of the semester and award marks to the student
out of a maximum of 20 marks. The semester examination carrying 40 marks will
have eight questions out of which students will be required to attempt any five
questions.

COURSE CONTENTS:

1. Object Oriented Programming: Introduction and advantages of Object Oriented


Programming, Procedural Vs. Object Oriented Languages, Overview of: Objects,
Classes, Encapsulation, Data Binding, inheritance and polymorphism. General
form of a C++ Program, I/O with cout and cin, Different Operators and Data
Types. for while, do-while, If-else, switch and other conditional
statements, Simple C++ programs with Classes and Objects.

2. Computer Networks: Introduction, goals and applications of computer networks,


protocol hierarchies, topologies, network architecture, simplex, half duplex, full
duplex communication. Network Models: The OSI Reference Model, TCP/IP
Model, comparison between OSI and TCP/IP. Broadcast and Point to Point
Network. LAN, MAN and WAN. Wireless Networking - Wi-Fi.

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3. Enterprise Resource Planning: Overview, features, scope and benefits of ERP,
Business Process Reengineering, BPR, ERP and IT, brief study of SAP and
BAAN.

4. Electronic Supply Chain Management: Understanding Supply Chain, Decision


phases in supply chain, cycle view and push pull view, IT in supply chain, E-SCM
and its importance and examples.

5. Electronic Customer Relationship Management: Introduction to Electronic


Customer Relation Management, Strategic Importance of E-CRM, Comparison of
CRM, SCM and ERP Concepts.

6. Other IT Tools: Overview of Image Processing and editing, Virtual Reality,


Video Conferencing and Artificial Intelligence.

TEXT READINGS :

1. E. Balagurusamy. Object Oriented Programming with C++, New Delhi,


TataMcGraw Hill Pub. Co. Ltd., Fourth Ed., 2008.
2. Andrew S Tannanbaum, Computer Networks, London, Prentice Hall of India,
Third Ed., 2001.
3. Vinod Kumar Garg and N. K. Venkatakrishan, Enterprise Resource Planning,
New Delhi, Prentice Hall India, 1999.
4. Jagdish Seth, CRM, New Delhi, Tata McGraw Hill Pub. Co. Ltd., 2001.
5. Sunil Chopra and Peter Meindl, Supply Chain Management, New Delhi,
Pearson Publication Pvt.Ltd, 2001.
6. Ward A. Hanson and Kirthi Kalyanam, Internet Marketing & E-commerce,
Thomson-South Western, 2000.
7. Behl, Ramesh, Information Technology for Management, New Delhi, Tata
McGraw-Hill, 2009.

SUGGESTED READINGS :

1. C. S. V. Murthy, E-commerce: Concepts, Models and Strategies, Mumbai,


Himalaya Publishing House 2002.
2. Robert Lafore, Object Oriented Programming in Turbo C++, New Delhi,
Galgotia Pub. Pvt. Ltd., 2000.
3. Behrouz A. Forouzan, Data Communication and Networking, New Delhi, Tata
McGraw Hill Pub. Co. Ltd, 2000.
4. Turban, McLean and Wetherbe, Information Technology for Management-
Improving Quality and Productivity, New York, John Wiley and Sons, Inc.
5. Ravi Kalakotta and B. Whinston, Frontiers of E-Commerce, New Delhi,
Addison Wesley, 2000.
6. R. Kalakotta and M. Robinsor, E-Business: Roadmap for Success, New Delhi,
Addison-Wesley, 2000.

IB 943: INTERNATIONAL BUSINESS LAW

COURSE OBJECTIVE:

Objective: the objective of this paper is to understand the different laws, legal rules
and regulations through which exports are governed.

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EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

Legal Framework:
1. Foreign Trade Development and Regulations Act, 1992.
2. The Customs Act, 1962.
3. Foreign Exchange Management Act, 1999.

Contractual Relations:
1. The Indian Contract Act, 1872.
2. Sale of goods Act, 1930.
3. The Conciliation and Arbitration Act, 1996 (special emphasis on International
Arbitration conventions).

Intellectual Property Rights:


1. The Patents Act, 1970.
2. The Copyright Act, 1957.
3. The Trademark and Mercandise Marks Act.
4. The Designs and Trademark Act.
5. The Information Technology Act, 2000.

Insurance:
1. Marine Insurance Act.
2. Carriage of goods Act.

Payments:
Concepts like Letter of Credit, Electronic transfer, provisions related to Income tax,
sales tax, avoidance of double taxation.

An overview of International Contracts:


Licences, Joint Ventures, Consultations, Foreign investment laws.

Note: At least five cases should be discussed in the class.

TEXT READINGS :

1. Bare Acts of relevant Act.


2. Current Affair magazines.

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IB-944: OVERSEAS PROJECT MANAGEMENT

COURSE OBJECTIVE:

The basic objective is to expose the students to the fundamental concepts of project
management. The subject also enables the students to understand various facet of
project management its need, importance and application to international trade and
business.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Section, A and B. Section A, worth 24 marks will comprise of four theory
questions out of which a student will be required to attempt any two questions.
Section B worth 36 marks will contain five practical/numerical problem(s) and / or
Case(s) out of which a student will be required to attempt any three questions. The
questions should be more related on decision making.

COURSE CONTENTS:
1. Project Planning and Phases: Need and importance, Phases of Capital Budgeting,
Facets of Project Analysis, Resource Allocation Framework, Generation and
Screening of Project Ideas, Scanning of International Trading Environment for
Overseas Project, Role of International Credit Rating Agencies.
2. Project Analysis: Steps in Project Analysis and Types, Market and Demand
Analysis, (Including demand forecasting), Marketing of Overseas Project
including tendering, subcontracting and joint bidding, Technical Analysis and
Financial Analysis (Cost of Project, Working Capital Requirement & its
Financing), Export Potential of India in Overseas Project (Sector wise analysis)
Financing of Overseas Project in respect of RBI Guidelines, Financial Analysis of
a Project, and Role of International Financial Institutions in Financing the
Overseas Project.
3. Project Selection: Project Cash Flows, Time Value of Money, Cost of Capital,
Appraisal Criteria and Analysis of Risk, Overseas Project Appraisal, Techniques
of Social Cost - Benefit Analysis, Shadow Pricing, Role of Documentation in
International Project Selection

TEXT READINGS :

1. Prasan Chandra, Project : Planning, Analysis, Selection, Financing


Implementation & Review, New Delhi, Tata McGraw-Hill Publishing
Company Ltd, 6th Edtion., 2008.
2. V.A.Avadhani, International Finance, 4th Edition, Himalaya Publication,
2000.
3. P.G.Apte, International Financial Market, 2nd Edition, Tata Mc Graw Hill,
2008.
4. A.K.Seth, International Financial Management, Galgotia Publications, 2000.

SUGGESTED READINGS :

1. P. Gopalkrishnan and E. Rama Moorthy. Text book of Project Management,


New Delhi, McGraw Hill Publications, 2000.
35
2. Harold Kerzner, Project Management: A Systems Approach to Planning,
Scheduling and Controlling, New Delhi, CBS Publications, 1994.
3. Rajiv Anand, Project Profiles with Model Franchise Agency and
Joint Venture Agreement, New Delhi, Bharat Publications, 1995

IB-945 : CORPORATE PLANNING AND STRATEGIC MANAGEMENT

COURSE OBJECTIVE:

The objective of this paper is to understand the framing of various strategies with
related advantages in the different competitive situations.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Meaning, need and process of strategic management, Approaches to strategy


making: Rational, Analytical and Intuitive Levels of strategy: Corporate, SBU
and functional strategies, Decision Roles of a manager
2. Mission and Objectives: Definition, formulation and change, Hierarchy of
objectives.
3. SWOT Analysis - Analysis of External and Internal Environment,
Environmental Threat and Opportuntiites Profile (ETOP), Strategic Advantage
Profile (SAP)
4. STRATEGY ALTERNATIVES
Grand Strategies and their sub-strategies; Stability, Expansion, Retrenchment
and Combination; Internal and External Alternatives;Related and Unrelated
Alternatives; Horizontal and Veritcal Alternatives; Active and Passive
Alternatives; International Strategy Variations.
5. STRATEGY CHOICE
Narrowing the choices, Management Choice Factors, Choice Processes - Gap
Analysis, ETOP-SAP Matching. BCG Product, Portfolio Matrix, G E Nine
Cell Planning Grid; Contingency Strategies; Prescriptions for choice of
Business Strategy; Choosing International Strategies,
6. STRATEGY IMPLEMENTATION
Implementation Process, Resource Allocation, Organizational Implementation,
Plan and Policy Implementation, Leadership Implementation, Implementing
Strategy in International Setting.
7. STRATEGY EVALUATION AND CONTROL
Control and Evaluation Process, Motivation to Evaluate, Criteria for
Evaluation, Measuring and Feedback, Evaluation and Corrective Action.
8. Case Analysis : To gain actual feeling of strategic management process from
mission development to strategy evaluation.

36
TEXT READINGS :

1. R. Jauch Lawrence and William F.Glueck , Business Policy and Strategic


Management, New York, McGraw Hill Book Co.,1988.

SUGGESTED READINGS :

1. Glenn Boseman and Arvind Phatak, Strategic Management : Text and Cases,
New York, John Wiley & Sons, 1989.
2. Daniel J. McCarthy, J. Robert Minichiello, and Joseph R. Curran , Business
Policy and Strategy,New Delhi, Aitbs, 1998.
3. Roanld C. Christensen, Business Policy - Test and Cases, Reihard Darwin,
4. Azhar Kazmi, Business Policy, New Delhi, Tata McGraw-Hill,1992.
5. P.K. Ghosh , Business Policy, Strategic Panning & Management, New Delhi,
Sultan Chand & Sons,1999.
6. W.H. Davidson, Global Strategic Management, New York, John Wiley &
Sons.

IB-946 : INDUSTRIAL AND SERVICES MARKETING

COURSE OBJECTIVE:

The objective of the course is to expose students to the nature of industrial and service
markets and develop abilities to help them apply marketing concepts in these markets.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
have two Sections A and B. Section A worth 36 marks will consist of five theory
questions, out of which the examinees shall attempt any three questions. Section B,
worth 24 marks, will contain one or two cases, and shall be compulsory.

COURSE CONTENTS:

1. Industrial Market : Nature of Industrial market, Consumer Market v/s


Industrial Market, Industrial Products : Types and Characteristics,
Segmentation of Industrial Market.
2. Understanding Industrial Marketing, Organizational Customers, Governmental
Agencies. Institutions, Classifying Industrial Products.
3. Industrial Marketing Strategies.
4. Services: Service Sector and Economic Growth, Service Concept
Characteristics and Classification of Service, Challenges in Service Marketing.
5. Marketing Mix in Service Marketing: Product, Price place, Promotion, People,
Physical Evidences and Process Decisions.
6. Strategic Issues in Service Marketing: Service Differentiation and Positioning,
Managing Service Quality, Productivity in Services.

TEXT READINGS :

1. Christopher H. Lovelock, Service Marketing, New Delhi: Prentice Hall of


India, 3rd Edn., 1996.

37
2. Robert R. Reeder, Edward G. Brierty, and Betty H. Reeder. Industrial
Marketing, Analysis, planning and Control, New Delhi, Edward, PHI, 2nd
Edn., 1998.

SUGGESTED READINGS :

1. Michael H. Morris, Industrial and Organizational Marketing, New York,


Macmillan. 2nd Edn. ,1992.
2. Ravi Shankar, Services Marketing, New Delhi, Global press, 2nd Edn., 1998.

IB-947: MAJOR RESEARCH PROJECT

COURSE OBJECTIVE:

The objective of Major Research Project is to enable the student to go into the detail
of the given problem and design an effective solution keeping the given constraints
and organizational objectives in mind. This is to enhance the analytical and problem
solving ability of the student.

EXAMINATION SCHEME:

The students interested in opting for Major Research Project will submit the synopsis
of the proposed research work by 30th September every year in the Concerned
Institution and Committee will take the decision regarding the suitability of MRP and
allow a student to opt for it. The decision about the suitability of the MRP will be
taken before the start of concerned semester in which MRP is offered.

Before the end of IV semesters for MBA (IB) respectively, the student will be
required to submit the final MRP Report in the hard bound form in the number
specified by the University. Major Research Project (MRP) will carry a maximum of
100 marks - out of which, 50 marks will be for the report and its contents and 50
marks will be for the presentation/viva-voce. A Panel of External and Internal
Examiners will jointly award both of these components of marks. The University will
appoint the External Examiner and the Director/Head of the Institution will appoint
the Internal Examiner.

IB-948 - CHINESE / GERMAN / FRENCH LANGUAGE III

COURSE OBJECTIVE:

The objective of this paper is to impart further advanced knowledge of one of the
foreign language in the changing perspective of the Global Economy.

EXAMINATION SCHEME:

The faculty member will award marks out of a maximum of 40 marks for the internal
performance of the student. The Semester Examination will be worth 60 marks. It will
consist of six to ten questions.

38
COURSE CONTENTS:

GERMAN :

1. Introduction to export/import terminologies.


2. Making complaints to a company, Booking of Exhibition stalls, Explanation of
Graphs.
3. Verbs with specific prepositions.
4. Emphasis on reading, speaking and hearing.

FRENCH :

GRAMMAIRE VOCABLAIRE SITUATIONS ORALES


Prepositions; quantity, Celebrations and daily life Evaluating and
location events appreciating
And adverbs Ordinal numbers Congratulating and
Tonic accent Work and studies thanking
Conjugation of Verbs in Family and health Reporting and narrating
the Transport and Expressing one's opinion
Imperative tense Telecommunications Complaining and scolding
Pronominal verbs Explaining and justifing
The future tense
The past perfect and
The imperfect tense

IB-949 - COMPREHENSIVE VIVA VOCE

COURSE OBJECTIVE:

The objective of this paper is to judge the knowledge gained by the student over the
course of the fourth semester.

EXAMINATION SCHEME:

During the last month of the semester, a comprehensive viva voce will be held, where
overall performance of students will be evaluated. The marks obtained by students
will be out of 100.

COURSE CONTENTS:

ALL SUBJECTS AT THE FOURTH SEMESTER

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