CHRISTOPHER BODMANN

(512) 605-8594 chrisbodmann@gmail.com

DIGITAL ENGAGEMENT & BRANDING EXPERT

Innovative thinker with deep and broad-based experience in digital communications,
traditional marketing/adverting, and corporate brand development

Proven ability to plan and execute omni-channel marketing programs and drive brand engagement
across a wide spectrum of products, services, and target audiences. Experience at building and
developing brands that drive results. High-integrity, energetic, and results-oriented professional within
the following areas of expertise:

Digital engagement and Social Media New Product Launches

Omni-channel Marketing Programs Needs Assessments & Consultative Sales
Marketing Strategy & Account Planning Leading & Developing Teams
Target Audience Assessment & Market Analysis Content Development/Marketing
Brand Design, Development, & Planning SEO/SEM & Website Development

CAREER HISTORY & ACCOMPLISHMENTS

CHIEF MARKETING STRATEGIST February 2017 Present
C2 Creative Group San Antonio, Texas
Creative advertising agency focused on brand development, creative execution, and strategic
marketing planning.
Conducted a brand review and directed a refresh project of a 30-year-old juice brand to strengthen
internal and external identity and shore up lagging B2B relationships.
Plan and execute monthly content and digital engagement program keyed to customer loyalty and
in-store promotions.
Developed and coordinated an aggressive business development campaign to expand Chicago
business based into the San Antonio market.

DIRECTOR OF MARKETING January 2016 February 2017

Gonzaba Medical Group San Antonio, Texas
Medical group focused on delivering a managed healthcare model to senior, underserved, Hispanic
population.
Expanded digital marketing efforts to aggressively target social media engagement through health-
based content; developed targeted Facebook ad campaign to enhance readership.
Drove SEO process improvements that resulted in 30+ top 10 keywords.
Initiated a rebranding effort to create clarity and define the underlying differentiators for the
medical group.
Facilitated comprehensive marketing strategy for managed care, urgent care, and occupational
medicine business units.
Enhanced earned and paid media strategy to improve Gonzaba reputation among patients,
physicians, and insurance agents in San Antonio.
Increased managed care enrollment growth by 15%.

DIRECTOR OF ACCOUNT SERVICES June 2014 January 2016

ArchPoint San Antonio, Texas
Full-service advertising agency targeting B2B and B2C audiences and focused on product marketing in
CPG, food, banking, and medical/health care industries.
Worked with internal stakeholders to facilitate rebranding process for entire organization bringing
all consulting services under one brand umbrella.

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Crafted content marketing program to drive internal new business processes and expanded program
to offer to numerous clients.
Used knowledge of market research to help built a complete analytics practice, vastly enhancing
agency research and measurement offerings.

PRESIDENT & CHIEF OPERATING OFFICER January 2013 June 2014

SenaReider Corporation San Antonio, Texas
Digitally-focused advertising agency specializing in B2B and B2C product marketing and the food
industry.
Executed several multi-channel, digital promotions for Del Monte Fresh Produce, each generating
over 10% increase in category sales and more than 5 to 1 ROI for marketing activities.
Built and developed brand new Texas-based team when company was brought over from California
Through aggressive new business approach and organic growth, took start-up agency to over $300k
in profits in the first 6 months of business.

DIRECTOR OF ACCOUNT SERVICES June 2010 December 2012

Interlex Communications San Antonio, Texas
Full-service advertising agency focused on B2B, B2G, advocacy, and multicultural marketing niches.
Directed ongoing marketing efforts for Safelink wireless, including brand and campaign
development, direct mail, print, in-store, and social media.
Leveraged knowledge of nutrition and health care industry to lead health-related accounts,
including the City of San Antonios CDC-funded anti-obesity campaign, a national soda reduction
campaign for the Center for Science in the Public Interest, and a multicultural stroke prevention
campaign for the American Heart Association/American Stroke Association.
Developed the first and only comprehensive, consumer-friendly informational web resource
detailing the Affordable Care Act and its provisions for AARP. Crafted a multi-channel strategic
marketing plan to distribute information nationwide to various audiences.

ACCOUNT DIRECTOR July 2006 November 2009

Stinson Brand Innovation Chicago, Illinois
Marketing agency specializing in health, science, and technology brands.
Developed and facilitated cross-functional strategic war games exercise that resulted in the
reformulation of product launch strategy for CSL Behring Pharmaceuticals.
Requested by client to serve as Interim Product Manager, working with internal client team to
finalize preparations for product launch.
Co-authored strategic brand development book based on core proprietary tool with agency
principal.
Drove agency social media and digital engagement program through regular blog-based content
distribution.

EDUCATION & CREDENTIALS

MASTER OF ARTS Communication BACHELOR OF ARTS English

University of Illinois Texas Lutheran University
Chicago, Illinois Seguin, Texas

CHRISTOPHER BODMANN
7402 Derby Vista Selma, Texas 78154
(512) 605-8594 chrisbodmann@gmail.com