A manager whose primary task is to manage the marketing resources of a product or business.

A marketing manager can be in charge of a single

product or brand, or can be a general manager responsible for a broad array of products and services. A business can employ multiple marketing
managers, and small businesses are less likely to require the services of such a professional.

The marketing manager job description is a common request at www.salescareersonline.com. Typically, marketing managers oversee all
marketing, advertising and promotional staff and activities. They establish marketing strategies to meet organizational objectives. Evaluate customer
research, market conditions, competitor data and implement marketing plan changes as needed.

Search job listings with a Marketing Manager Job Description.

Creating accurate job descriptions is essential to the recruitment process as it helps clarify who is responsible for what within the marketing
department of the company and helps the marketing manager understand the responsibilities of the position. The process of writing a marketing
manager job description is actually quite easy and straight-forward. The following are 7 essential elements which should be included in the job
description:

1. Job Title
2. Department (division, location, etc.)
3. Reports to (title of superior, location, describe management structure)
4. Job Objective (no longer than three to four sentences)
5. Responsibilities and Accountabilities (principal duties, continuing responsibilities, and accountability)
6. Relationships and Roles (internal / external cooperation)
7. Job Specifications (necessary skills and experience required)

Writing a good marketing manager job description is extremely important. Every marketing manager should have a written job description. Job
descriptions need to communicate clearly and concisely what responsibilities and tasks the job entails and to indicate, as well, the key qualifications
of the job.

Job Tasks for: "Marketing Manager"

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup
factors.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-
investment and profit-loss projections.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion
managers.

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution
strategies.

Consult with product development personnel on product specifications such as design, color, and packaging.

Compile lists describing product or service offerings.

Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and
monitoring market trends.

Select products and accessories to be displayed at trade or special production shows.

Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market
products and services.

Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Initiate market research studies and analyze their findings.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Conduct economic and commercial surveys to identify potential markets for products and services
The Key Characteristics of a Marketing Manager Marketing management is a profession that focuses on the realistic application of marketing
practices, the management of a company’s marketing strategies, and the activities done to create a successful marketing plan. Most managers
oversee any activity or resource used by companies to attract customers. Many managers are also responsible in the creation, maintenance, and
control of the company’s image. This is a huge responsibility and therefore this position is not one to be taken lightly. It is a professional position
that demands both a certain level of expertise both in marketing, as well as in management skills.

A Job Description for Marketing Manager

These managers are responsible for a company’s marketing activities. This often includes conducting market and consumer studies to determine
advertising and competitor information. They also coordinate their staff to carryout marketing activities such as the implementation of
projects and planning.

Industry knowledge in their chosen field is an important key characteristic for a marketing manager. The ability to promote a product is base
upon the knowledge of that product and the network connections made within the industry.

Marketing managers must have a strong background in the development and maintenance of marketing strategies. An aspect of this
experience entails an understanding software and technology applications related to marketing and advertising. An experienced market
manager will have a proven background in conducting market research and customer product studies. They will also the ability to incorporate
the statistical data from these studies into the creation of a marketing strategy. Real world experience is a must. They must be able to prove
and show that they have worked in the field and produced real results from a marketing standpoint.

Required Skills

Effective marketing managers exhibit certain skills sets that make them successful in their positions. These managers need strong financial skills in
order develop pricing strategies and manage budgets. Analytical skills are also important in the monitoring, review, and reporting of marketing data
and statistics. Problem solving plays a significant role in the adjustment of marketing strategies.

Marketing mangers must have strong interpersonal skills because of their contract with the media, consumers, advertising outlets, and their staff.
They must be team leaders with excellent communication skills both verbal and written. And have a complete understanding of the various
advertising models available to marketers.

Education

A perspective employee’s education plays a role in finding a qualified marketing manager. When seeking to hire a marketing manager, human
resource managers must seek individuals who have completed a business or marketing related degree. Candidates with a Masters degree should have
preference over undergraduates, but those with proven and successful experience in marketing as the most desired.

A professional certification as a Certified Marketing Professional (CMP), Certified Marketing Manager (CMM), or a Certified Senior Marketing
Manager (CSMM) is preferred since they have a demonstrated understanding of the fundamentals of marketing management and have completed a
thorough certification program and examination.

Marketing managers are an essential component of any company structure. These managers often create, implement, and maintain the company’s
marketing strategies and they are a primary factor in the success of any business model.

What you really want in a marketing manager is someone who has the leadership ability to lead a team through the decision making process and is
able to take real risks. It is not longer good enough to simply play it safe when it comes to marketing and expect your business to thrive. We don't
need a bunch of talking heads that just come up with the same old product lines and boring promotional plans. Success is at the edges of the market
and so what we need is a team that can push the boundaries a bit and find those successful edges with the companies products and services. A good
marketing manager will be able to push and inspire people to make this type of innovation happen.