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Let me now attempt to link some of these ideas to the concepts developed within the New
Institutionalist approach to economics. This is hardly an original undertaking as many
commentators of the open-source movement use the concept of transaction costs to describe,
for example, the role which the Internet has played as one of reducing coordination costs. But
rather than merely trying to specify the nature of the transaction costs involved I would like to
discuss two concepts from this branch of economics which bear directly on the two aspects of the
movement I just discussed: the GPL as an enforcement mechanism for community norms, an
aspect that links it to the concept of institutional environment, and the leadership system of
open-source projects, an aspect which relates to the concept of governance structures. The
origin of transaction cost economics may be traced to the work of Ronald Coase who, among
other things, emphasized the role of legal considerations in economics. When people exchange
goods in a market, not only physical resources change hands but also rights of ownership, that is,
the rights to use a given resource and to enjoy the benefits that may be derived from it. These
legal background conditions were then expanded beyond property rights to include contract
laws, norms, customs, conventions, and the like18 Collectively, these political, social and
legal ground rules forming the basis not only for exchange, but also for production and
distribution, are referred to as the institutional environment of an economy.
!The coiner of the term, economist and economic historian Douglass North, believes that when
market exchanges are conceived this way they can be shown to involve a host of "hidden" costs
ranging from the energy and skill needed to ascertain the quality of a product, to the drawing of
sales and employment contracts, to the enforcement of those contracts. In medieval markets, he
argues, these transaction costs were minimal, and so were their enforcement characteristics:
threats of mutual retaliation, ostracism, codes of conduct and other informal constraints sufficed
to allow for a more or less smooth functioning of a market. But as the volume and scale of trade
intensified (or as its character changed, as in the case of foreign, long-distance trade) new
institutional norms and organizations were needed to regulate the flow of resources, ranging
from standardized weights and measures, to the use of notarial records as evidence in merchant
law courts. North's main point is that as medieval markets grew and complexified their
transaction costs increased accordingly, and hence that without a set of institutional norms and
organizations to keep these costs down the intensification of trade in the West would have come
to a halt. Economies of scale in trade and low-cost enforceability of contracts were, according to
North, mutually stimulating. 19
! The other (and better known) New Institutionalist contribution is the idea that depending
on the balance of different transaction costs different governance structures become appropriate
(in terms of their relative efficiency) in an economy. As early as 1937, Ronald Coase
convincingly argued that the traditional picture of a market, as a system in which without central
control individual traders are collectively coordinated by the price mechanism, is only valid for a
certain combination of transaction costs. For other combinations, firms (that is, more or less
hierarchical institutional organizations) are a more efficient mechanism of coordination. As he
puts it, the distinguishing mark of the firm is the supersession of the price mechanism. 20
Coase goes on to argue that:
!The main reason why it is profitable to establish a firm would seem to be that there is a cost of
using the price mechanism. The most obvious cost of organizing production through the price
mechanism is that of discovering what the relevant prices are.The costs of negotiating and
concluding a separate contract for each exchange transaction which takes place on a market
must also be taken into account.It is true that contracts are not eliminated when there is a firm,
but they are greatly reduced. A factor of production (or the owner thereof) does not have to make
a series of contracts with the factors with whom he is co-operating within the firm, as would be
necessary, of course, if this co-operation were a direct result of the working of the price
mechanism. For these series of contracts is substituted one. 21
! Firms are not, of course, all the same. In particular, they may differ in size and in the
degree to which they possess market power. Coase also dreamt of giving the question of
differences in size a more scientific treatment, arguing that the more transactions are conducted
without the price mechanism, the larger a firm should get, up to the point where the costs of
organizing an extra transaction within the firm are equal to the costs involved in carrying out the
transaction in the open market or the costs of organizing by another entrepreneur. 22 Since
Coase first proposed these theses much work has been done in discovering transaction costs
other than those he explicitly dealt with (information-gathering costs, contracting costs) and the
list seems to still be growing. What this means is that, unlike the simple dichotomy of
governance structures (markets coordinated by prices versus firms coordinated by commands)
which results from including only a few transaction costs, the inclusion of a wider variety of
costs leads to consider a host of hybrid structures between pure markets and pure hierarchies.23
(This is, in a sense, implicit in Coase, given that he does distinguish between an economy ran by
hundreds of small firms, and one ran by a handful of oligopolistic large corporations.)
! In these terms, the contributions of the open-source movement which go beyond the
production of software are: the creation of the GPL contract as a key component of the
movements institutional background; and the creation of a unique, hybrid governance structure,
exemplified by the development model behind LINUX. In both cases we are faced with
experimental creations, that is, a license agreement designed to propagate community norms with
very low enforceability costs, and a hybrid of centralized and decentralized decision-making
elements with very low coordination costs. I call them both experimental not only because of
their relative novelty, but also because the savings in transaction costs that they effect have not
been fully tested in reality. I will return to this point in my conclusion, but before that I need to
clarify the definition of markets as governance structures, given that confusion on this matter
seems to prevail within the hacker community, or at least, in the published thoughts of its
philosophers.
!Eric Raymond, for example, hesitates between characterizing the LINUX development model as
a bazaar (which implies, of course, that he views it as having the decentralized structure of a
market) or as a gift culture. Although he does not explicitly acknowledge it, he is basically
attempting to use the well-known classification of Karl Polanyi who divided the different forms
of social integration into the categories of exchange (that is, markets),
redistribution (governmental hierarchies) and gift (reciprocity).24 This static classification
has been severely criticized by contemporary economic historians who have realized that any
such list of essentialist categories cannot do justice to the complexity and heterogeneity of
economic reality and history.25 In Raymonds hands the essentialism becomes even worse since
he argues that these three forms are hardwired in the human brain 26, a strange claim by
someone who clearly realizes that structures with non-reducible properties may emerge from
interactions guided by local rules. As an antidote to this, let me quote Herbert Simon on the
different conceptions of the market operating in todays economic thought:
!In the literature of modern economics.there is not one market mechanism; there are two. The
ideal market mechanism of general equilibrium theory is a dazzling piece of machinery that
combines the optimizing choices of a host of substantively rational economic agents into a
collective decision that is Pareto optimal for the society. [That is, results in an allocation of
scarce resources which may not be modified without making someone worse off.] The pragmatic
mechanism described by von Hayek is a much more modest (and believable) piece of equipment
that strives for a measure of procedural rationality by tailoring decision-making tasks to
computational capabilities and localized information. It makes no promises of optimization. 27
!The conception of the market prevalent in analyses of the open-source movement is basically the
neo-classical version of Adam Smiths invisible hand (general equilibrium theory), where
economic agents have optimizing rationality and perfect information about prices. This is clear in
Raymonds use of expressions like maximizing reputational returns. Simon, on the other hand,
persuasively argues that human beings cannot reach optimal decisions, their bounded rationality
(their limited computational resources) allowing them at most to reach satisfactory compromises.
If decentralized markets are better than centralized hierarchies it s because they avoid placing
on a central planning mechanism a burden of calculation that such a mechanism, however well
buttressed by the largest computers, cannot sustain. [Markets] conserve information and
calculation by making it possible to assign decisions to the actors who are most likely to possess
the information (most of it local in origin) that is relevant to those decisions. 28 Needless to say,
the conception of markets that is used in Transaction Cost economics is the von Hayek/Simon
one, as it is clear from the fact that the first transaction cost mentioned by Coase is the costs of
finding information about prices. But in addition to limited rationality, limited honesty (or the
costs of opportunism) are also added. 29
!Now, when I claim that the governance structure behind the LINUX project is a hybrid of market
and hierarchy, it is the informational definition of markets that I have in mind. Clearly, in the
LINUX project prices do not play the role of transmitters of information (since no one gets
compensated monetarily) but the definition of a market-like structure may be broadened to
include other means of transmitting information. The key is the decentralized use of local
information. Analyses of the dynamics of the project based on interviews with participants seem
to confirm this point. There is, on one hand, a hierarchical component comprised by Linus
Torvalds himself, and a group with a changing composition (including Alan Cox, Maddog Hall
and 6 to 12 others) of his closest associates. These core group, however, is not formally defined
and has no real power to compel obedience from those outside of it. The members of the core
group do play a key informational job mediating between Torvalds and the development
community, providing an effective filter to reduce the [informational] load reaching Torvalds
effective to the very extent that, while Torvalds still insists that he reviews every line of code he
applies to the kernel, some people think that this is unnecessary.suggesting the general
reliability of the decentralized development below Torvalds. 30
!On the other hand, the power of the hundreds of people that do not belong to this core group lies
precisely in the local information that they can bring to bear, information which can only be
gathered by users of a program who know what is relevant to them. Like Simons markets, these
users are a parallel computer, a vast geographically dispersed army of programmers working
simultaneously (in parallel) finding bugs and, as Raymond puts it, collectively exploring the
space of possible program designs.31 The possibility of tapping into these reservoir of resources
without the aid of prices to convey information is usually explained by the existence of the
Internet. Torvalds is given the credit for having been the first to exploit these latent capability but
I think it is fair to say that he stumbled upon, rather than planned, this possibility. Hence my
characterization of the emergent governance structure as an unintended consequence of
intentional action.
!To conclude this brief examination of the open-source movement I would like to emphasize how
experimental its non-software contributions are. The GPL has not, to my knowledge, been tested
in court, thus it is a piece of legal machinery which has demonstrated its power in practice but
which may one day be challenged and show that it did not reduce enforceability costs after all.
An important task for legal experts today is, I believe, to create imaginary scenarios where this
challenge could be mounted and to invent new license designs which could avoid negative
outcomes. 32 The development model, on the other hand, has proved itself worthy of certain
production tasks (such as rapidly evolving a piece of pre-existing software) but it has yet to show
that it can fulfill all the different needs of software production (including, the initiation of brand
new types of software). But even if the movement failed when confronted with any of these
challenges, it would have already proved its worth by showing the potential gains of creatively
experimenting with alternative institutional environments and governance structures. Even non-
programmers have a lesson to learn from this daring institutional experimentation.
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REFERENCES:
!1} Richard Stallman. The Free Software Definition. http://www.gnu.org/philosophy/free-
sw.html
!2} Peter Wayner. Free for All. How Linux and the Fee Software Movement Undercut the High-
Tech Giants. (HarperCollins, New York, 2000).
!History of the Open-source Initiative.
http://www.opensource.org/docs/history.html
!3} Oliver E. Williamson. Transaction Cost Economics and Organization Theory. In Organization
Theory. Edited by Oliver E. Williamson. (Oxford University Press, New York, 1995). Page 211.
!4} Richard Stallman. The GNU Project. Page 2.
!5}http://www.gnu.org/gnu/the-gnu-project.html
Richard Stallman. Why Software Should Be Free. Page 6.
http://www.gnu.org/philosophy/shouldbefree.html
!6} Ibid. Page 1.
!7} Richard Stallman. The GNU Project. Page 10.
!8} David McGowan. Legal Implications of Open-Source Software. University of Illinois Law
Review. Vol. 2001. Page 103.
!9} Ibid. Page 147.
!10} Ibid. Page 133.
!11} Peter Wayner. Free for All. Op. Cit. Chapter 8.
!12} Eric Raymond. The Cathedral and the Bazaar. Section 3.
http://www.tuxedo.org/~esr/writings/cathedral-bazaar/cathedral-bazaar/
!13} Ibid. Section 10.
!14} Oliver E. Williamson. Transaction Cost Economics and Organization Theory. Op. Cit. Page
216.
!15} Halloween Document I. (an internal strategy memorandum on Microsoft's possible
responses to the Linux/Open Source phenomenon. Annotated by Eric Raymond),
!http://www.opensource.org/halloween/halloween1.html#_Toc427495728
!16} Eric Raymond. Homesteading the Noosphere. Section 4.
http://www.tuxedo.org/~esr/writings/cathedral-bazaar/homesteading/
!17} Ibid. Section 9.
!18} Oliver E. Williamson. Transaction Cost Economics and Organization Theory. Op. Cit. Page
210.
!19} Douglass C. North. Institutions, Institutional Change and Economic Performance.
(Cambridge University Press, New York 1995). Pages 120-131.
!20} Ronald H. Coase. The Nature of the Firm. In The Firm, the Market and the Law. (University
of Chicago Press, Chicago, 1988). Page 36.
!21} Ibid. Pages 38-39.
!22} Ibid. Page 42.
!23} Oliver E. Williamson. Transaction Cost Economics and Organization Theory. Op. Cit. Page
222.
!24} Karl Polanyi. Forms of Integration and Supporting Structure. In The Livelyhood of Man:
Studies in Social Discontinuity. Edited by Harry Pearson. (Academic Press, New York, 1972).
Pages 35-61.
!25} Fernand Braudel. The Wheels of Commerce. (Harper and Row, New York, 1983). Pages
225-228.
!26} Eric Raymond. Homesteading the Noosphere. Op. Cit. Remarks in the last reference of the
bibliography.
!27} Herbert A. Simon. The Sciences of the Artificial. (MIT Press, Cambridge, 1994). Page 43.
!28} Ibid. Page 41.
!29} Oliver E. Williamson. Chester Barnard and the Incipient Science of Organization. In
Organization Theory. Op. Cit. Pages 185-190.
!30} Ko Kuwabara. Linux: A Bazaar at the Edge of Chaos. Chapter 3.
http://www.firstmonday.dk/issues/issue5_3/kuwabara/index.html
!31} Eric Raymond. The Cathedral and the Bazaar. Section 6.
!32} David McGowan. Legal Implications of Open-Source Software. Op. Cit. Pages 148-159.