Plan PDF

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A Feasibility Study
Submitted to:
Prof. Edgar Laurente
POTATO CRAVERS
The Faculty of The National Teachers College

College of Accountancy & Business
Manila
In Partial Fulfillment of the Requirements for the degree of

Bachelor of Science in Business Administration
Major in Marketing Management
Salvador, Samuel A.
Josue, Marla Marie
Enovero, Danica
Espadero, Ramonchie
Sy, Angelica Shyne
Junio, Raymon
OCTOBER 17,2015
The College of Accountancy & Business envisions itself to be a leading institution for business studies |1
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Table of Contents
I. Executive Summary
1. Type of Business
2. Nature
3. Name
4. Product/Service
A. Management, Marketing and Financial Highlights
B. Socio-economic Contributions
II. Marketing Plan
A. Product and Service to Sell
B. Target Market
1. Area Coverage
2. Consumer/Customer
C. Demand and Supply Analysis
1. Total Potential Demand
2. Present Supplier/Competition
D. Projected Sales
1. Per Month
2. Per Volume/ In Pesos
E. Marketing Program/Strategies
1. Practices of Competitors
2. Own Marketing Program/Strategies .
F. Marketing/Selling Expenses
III. Production/Operation Plan
A. Technical Production Description
B. Production Operation by Process
C. Production Schedule
D. Labor Requirement
E. Machinery/Equipment Requirement
F. Raw Materials Requirement
G. Plant/Factory Location
.
H. Plant Lay-out
I. Waste Disposal System
J. Quality Control System
K. Production Cost
1. Total Production per Year
2. Total Production per Unit
IV. Organizational Plan
A. Legal Form of Business
B. Organizational Structure
C. Qualification of Officers
D. Office Equipment
E. Gantt Chart
F. Administrative Expenses
V. Financial Plan
A. Total Project Cost
B. Sources of Financing
C. Projected Financial Statement
1. Projected Cash Flow Statement
2. Projected Income Statement
3. Projected Balance Sheet
D. Profitability Indices
1. ROI
2. Payback Period
3. Net Income to Sales ratio
4. Breakeven Point
5. List of Assumption Used
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EXECUTIVE SUMMARY
A. TYPE OF BUSINESS
1. Nature
Our Company is a food retail and manufacturing business. And because of that,
we are responsible in doing all the tasks involving innovating, manufacturing
and producing our products. We are the one who personally communicate with
our customers. As all-in-one company this will serve as our advantage from
other competitors. Our Company is a Partnership.
2. Name
Every company, organization and institution has its own unique name or
identity that makes a distinction with others. Regarding this matter, our
Company end up to an extraordinary name and that is Potato Cravers. It is
derived from our daily doing which established through an extraordinary
friendship in unexpected situation. There are businesses that had been
established through friendship as well and in that case we can proudly say that
Potato Cravers was born by unique friendship that unites for a desire to
innovate new product.
Potato Cravers, a group of friends who are fond of eating potato snack like
French Fries and Potato Chips even when reviewing and watching movie. We
decided why dont we make or innovate a simple potato into a unique and
.
tasteful potato snack that will really suite for everybodys taste and it came out
as Potato de Rollo. Potato Cravers is the name of our company because our
product is primarily made of potato, so we decided to put Potato in our
company name so that people will think that we are selling potato products. We
add the word Cravers so that people who are craving or hungry for potato
snacks will definitely go to our location once they will hear it.
3. Products / Services
It is called Potato de Rollo because of how it is presented. Our company decided
to choose a product name which is very suitable and that can be easily recalled
by our customer once they hear it. Our Potato De Rollo is mashed potato that has
cheese inside of it so that the cheese will make the product more tasteful. We
rolled the mashed potato and wrapped it with bacon and then fry it to be more
appetizing and delightful. Potato de Rollo can be a snack or appetizer.
B. Management Marketing and Financial Highlights
In the management, Our company describe the different legal structures of busines
s as well as the organizational structure and the qualification of the officers of the co
mpany, the equipment needed and administrative expenses forecasted and the orga
nize schedule of all the activities of the company.
In our marketing, our company provides description of the product that we sell
to the market, the advantaged of Potato de Rollo together with its primary and seco
.
ndary use. In addition, we also presented our target market, demand and supply ana
lysis, projected sales, the marketing strategies of the company and our competitors.
It covers the general business condition, competitive condition, target market, dema
nd, supply, product pricing strategy, promotion and packaging. This area represents
about structured questionnaire floated to the respondent and the result determined
by demand and supply and for the partners to know whether the product will penet
rate the target market.
In the financial plan, it includes financial statement to verify the transactions
that the company undergoes. It will show reports on the company's assets, liabilities
, and ownership equity at a given point in time and the reports on the company's inc
ome, expenses, and profits over a period of time. Furthermore, it will present report
s on the company's cash flow activities, particularly its operating, investing and fina
ncingactivities.
C. Socio-Economic Contribution
Every company should have a socio economic contribution because the main p
urpose of any firm is to gain profit for the growth of their own companies. Fortunat
ely, we still have the Corporate Social Responsibility (CSR). Potato de Rollo can cont
ribute to the growing and increasing economic status of our country because we are
an entity that gains profit or money, we are taxed by the government thats why we
are already helping the country.
.
Aside from the taxes obligation, we could also help the whole society by givi
ng employment for others. First is the opening of our new product in the society. Th
e product that our company is offering are quality and delicious food thats why the
society could purchase the product that are different to what they usually purchase t
hat could increase their personal satisfaction and their happiness
Building up business is a great opportunity for an employed person to have a job
and to have another source of income.
This business is expected to give great contribution to the government in the form
of tax. This tax payment from the business would help the localities as well as the ec
onomy in its future projects especially for people that will benefit this would help th
em to more sprightly.
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COMPANY LOGO
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COMPANY LOGO DESCRIPTION
Potato Cravers Company is offering food product in the market. As you can see in our
company logo, it has an image of group of friends that represents on us. We like to eat
potato so we made a product which is the Potato de Rollo. Our Company chose to belong in
the food industry. In spite of its increasing population, we are challenge to innovate a
product that would really give Filipinos a quality and delicious food. Our product is called
Potato de Rollo with the abbreviation PDR. Potato de Rollo is a potato with bacon and
cheese as the main ingredient.
.
PRODUCT LOGO
The College of Accountancy & Business envisions itself to be a leading institution for business studies | 10
.
PRODUCT LOGO DESCRIPTION
Potato De Rollo is a product which is generated by the Potato Cravers Company.
The Potato has a hat or SALAKOT because it represents our product Potato de
Rollo that is made by Filipinos.
Mouth Cheese shows that our product has cheese inside the Potato that gives flavor
on it.
Bacon Hands indicate that Potato de Rollo is wrapped with bacon.
The background is color brown because it reflects the color of Filipinos.
TAG LINE:
Mapaparrrrrrolyokasasarap means that after you ate Potato de Rollo you will feel
contentment and satisfaction like when you are riding in the roller coaster.
.
D. BRAND STORY
Potato Cravers Company was found on July 11, 2015. One afternoon when our group hang
out to sort ideas on what we can offer in the market. As a group of friends who loves to eat
potato dish like French fries and Mashed potato. The thought comes to our mind why cant
we innovate an ordinary potato into a new product, since there is no mashed then fried
potato products yet, we decided to try it and we put cheese inside the potato ball to be more
tasty and wrapped bacon around it to look more delightful and thats how Potato de Rollo
was invented. Since our product is potato we decided that our company name will have a
Potato and because we are fond of eating potato, we decided to use Cravers because we
always crave for potato snacks. So thats how Potato Cravers is discovered.
Our inspiration to make Potato de Rollo is the customers in the market. We want them to
satisfy their needs and also for them to experience what Potato de Rollo can give to them.
.
E. VISION
To be one of the leading manufacturer and retailer of POTATO DE ROLLO in the
Philippines by 2020.
F. MISSION
To provide our customer a quality, healthy, delicious and innovative snacks at
reasonable and affordable price. Our Company is dedicated to promise in serving
the best and innovative food snack.
G. CORE VALUES
CUSTOMER/ CLIENT Our Company are serving high quality and best service to
our valued customer in return of their continuous patronizing our product in the
industry. It is our will to accommodate and serve our delight customer because they
serve as our life blood in the market. Without them, our product would not be able
to recognize of its existence.
HOSPITABLE: Potato Cravers are giving warmth welcome to our valued customer
once they will visit and purchase our product. It is our way in order to maintain the
good relationship between our customer and us.
RESPONSIBLE: Our Company is accountable to every single process that we
undertake inside the organization in order that we can render high quality product.
.
INTEGRITY: Every employee embodied honesty and truthfulness dealing with the
customer. Company employees always seek and preserve their natural integrity as
they are responsible enough to distinguish what is right and wrong in the company.
Through these, customer will believe us based on the attitude we are showing to
them.
SAFETY AND SECURITY: Our Company assures that were serving a safe and good
quality of food so that our consumers will not be able to worry when trying the
product, because it is tested by BFAD and other sanitary inspections.
TRUSTWORTHY: Potato Cravers have been served high quality food standard
because we are sure that were serving a clean and tasteful product so that many
customers will patronize it.
III. MARKETING PLAN
A. Products / Service to Sell
.
1. Product Description
Potato Cravers Company offers a unique innovative product in the market and our
main product is Potato de Rollo. It is not just a typical potato because the mashed
potato is wrapped with bacon and has a cheese inside of it to make it delightful and
to give a new innovative version for a simple/plain potato.
Potato de Rollo is nutritious because potatoes are rich in Vitamin C, Potassium, and
Vitamin B-6. It is also a good source of Calcium, Iron, Magnesium, Phosphorus,
Niacin, Folate, Choline and Zinc.
2. Primary Use
It can be a snack.
3. Secondary Use
It can be an appetizer.
4. Picture of the Product
.
5. Unique Selling Proposition
.
Potato De Rollo is unique than other ordinary potato products. Common potato
snack like French Fries and Potato Chips is far different from Potato de Rollo.
Since there is no mashed then fried potato snack yet, this is one of the
uniqueness of our Potato De Rollo. The mashed potato is rolled and has a cheese
inside then we wrapped the bacon around it and fry it to become more
appetizing. Second uniqueness of Potato de Rollo is that, bacon is very unusual
ingredient for potato snacks but Potato de Rollo has bacon so that it will make
the customers be satisfied and it will give them a new taste of food. Potato de
Rollo is much affordable than the other potato snack.
B. Target Market
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1. Industry Analysis
Potato is one of the four largest produced crops in the Philippines and grown by
small and large scale. At present, Philippines is one of the worlds largest potato
crop producer which ranked as the fourth after India, Uganda and China.
According to data, the statistics shows that in the year 2014, the Philippine has
produced more than 9.2 million tones of potatoes; this composed almost 6
percent of the global production
Potato processing Industry in the Philippines
Potatoes are used mainly as main dish in the restaurants and snacks in almost
food servings on side dish such as fries, mashed potato and other cooked food.
Around 66% of the potato production is consumed in the local market of the
Philippines distributed as follows: 16.5% for processing as a by- product of
potatoes; 45.5% are sold fresh in wet market as table potatoes. In the recent
years, the processed products of potatoes available in the market are potato
fries, mashed and other more. It has been a very lucrative business. This report
presents data on the potato production and consumption trends in the
Philippines. It analyzes Potato products consumption volume and values at
market and category level them. According to Canadian Potato Chips Market in
the Philippines, market profile to 2017 provides data on the Philippines Potato
Market, providing marketers with essential tools to understand their own and
their competitors position in the market. Thus allowing them to use the
.
information to accurately identify the area where they want to compete in the
future.
A root crop native in the Philippines, potato is one of the most important
crops in the country. Potato is the sweet tasting root vegetable or crop which
belongs to the Conculvalcaea family. In Cordillera region, farmers cultivate the
crop as alternative to rice areas the latter is difficult to grow. As potato is
abundant in tropical countries like in the Philippines, it is good source of
carbohydrates and has long been considered as staple as it is source of daily
filling, especially in developing countries where resources such as materials are
scare. In addition, in the province of Aurora where the primary industry is
agriculture, product development projects of crops are much needed. Although
most are coconut farmers in the province, potato production runs fourth in the
major crops. However, because potato is just one of the many major crops
produced in the province, appropriate information on production is lacking.
Potato farmers are plagued not only with the lack of knowledge in its cultivation
but also in product development, which can bring their families additional
income.
Based on the analysis, Potato Cravers make the product Potato De Rollo
because company want to serve our valued customer a new variety of snack that
can give new taste and healthy food that surely they will enjoy not only by adults
but also by young individuals. Our company would like to introduce variety of
.
flavors that consumers that would not normally taste of the potato food.
Nowadays, people would prefer to eat new flavor of foods that has less
nutritional content over conventional food that is said to be good for health
lifestyle that is available in the market. Potato Cravers promote a healthy and
innovative food snacks by introducing a new set of flavor of potato which is
Potato De Rollo to the market which can give a benefit for consumers.
1.1 SWOT Analysis (Company and Product)
STRENGTHS WEAKNESSES
Affordable New in the market
.
Innovative Lack of Brand Awareness
Availability of Raw Materials No experience in distribution of

Potato de Rollo
OPPORTUNITIES THREATS
Good Market Natural Phenomena
No classes
Competition
Imitation
.
1.2 Survey Result

1. Profile of Respondents:
1% Age Bracket
12%
15-20
87% 21-25
26-30
Most of our respondents answered that their age bracket are from 26-30 years old. Age 21-
25 got a 12%, followed by 1% for age 15-20 years old.
2. What is the age of the respondents?
Age
42%
Female
58%
Male
.
Most of our respondents are female with a percentage of 58, while male respondents got
42%.
Daily Allowance
1% 14%
0-50
22%
63% 51-100
101-150
# of respondents
Most of our respondents answered that their allowance range from 101 to 150 a day with a
percentage of 22, followed by 14 percent for the respondents who chose 51-100 as their
daily allowance, while 0-50 only got 1%.
Female respondents whose daily allowance are worth 0-50 got a percentage of 3% and 2%,
while Male got a percentage of 1.
.
1. Do you eat potato?
Do you eat potato?

2%
98% Yes
No
Based on the result, 98% of the total respondents answered yes. 58% of these
female respondents answered yes, they eat potato while for male 42% said yes.
Most of our respondents age range from 15-20 with 87%, while 12% for 21-25
years old, and 1% for 26-30 years old.
.
2. How often do you eat potato?
How often do you eat potato?

11%
11%
46%
Once a week
32% Twice a week
Four times a week
Others
Out of 100 respondents, 46% said they eat potato once a week. 32% answered twice
a week, followed by 11% for those who eat four times a week and 11% answered others.
Female respondents who eat once a week got 30% while male respondents got 16%.
Female respondents who eat twice a week got 19% while male respondents got a
percentage of 13.
Female respondents who eat four times a week got 6% while male respondents got
5%
8% of the female respondents and 5% for male answered others as their choice
.
3. What potato dish do you prefer to eat?
What potato dish do you prefer to eat?

3% 4% 14%
Mashed potato
79% Fried potato
Baked potato
Others
Most of the respondents answered they prefer fried potato with a percentage of
79%, while 14% said they prefer mashed potato, followed by 4% for others and 3% said
they prefer baked potato.
Female respondents said that they prefer mashed potato with a percentage of 11%
while male respondents got 3%.
For fried potato as their choice, female respondents got 42% while male
respondents got 37%.
For baked potato as their choice, female respondents got 2% while only 1 percent
for male.
Age 15-20 answered mashed potato with a percentage of 30. Age 21-25 got a
percentage of 1.
.
Age 15-20 answered fried potato with a percentage of 67. Age 21-25 got a
percentage of 11 and 26-30 only got 1%.
For baked potato, age 15-20 got a percentage of 3.
Others whose ages range from 15-20 got a percentage of 4.
4. How much do you spend for your snack in a day?
How much do you spend for your snack in a

day?
11% 38%
16%
20-40
35% 41-60
61-80
81-100
Most of the respondents answered 20-40 pesos with a percentage of 38% as their
budget for a snack in a day. This is followed 41-60 pesos with a percentage of 35%. 61-80
pesos got a percentage of 16% while 11 percent said their budget for a snack in a day is
worth 81-100 pesos.
.
5. Does the product name Potato de Rollo catches your attention?
Does the product name "Potato de Rollo" catches

your attention?
21%
Yes
79% No
Most of the respondents answered yes with a percentage of 79, while 21% said no, it
doesnt catch their attention.
6. Variables in a scale of 1-5. Where 5 are the highest and 1 is the lowest.
50
45
40
35 Very Dissatisfied
30
25 Dissatisfied
20 Average
15
10 Satisfied
5 Very Satisfied
0
Taste Texture Packeging Presentation Price
of the
Product
.
The graph shows the percentage of the outcome feelings of the 100 respondents
after they ate Potato de Rollo.
For the taste proportion, 41% feels very satisfied. 48% said they were satisfied. 8%
felt average. 0% was dissatisfied and 3% feels dissatisfied.
In gender, 1% female and 2% male answered very dissatisfied. 3% female and 5%
male answered average. For satisfied 30% answered female and 18% male. While 24%
female and 17% male said they were very satisfied. For age, 15-20 has 2%, 1% 21-25
answered very dissatisfied.
In average 8% aging 15-20. Satisfied has 44% has an age 15-20 and 21-25 has 4%.
For very satisfied 33% aging 15-20, 21-25 has 7% and 1% in 26-30.
Texture, 30%answered they were very satisfied. 50% answered they were satisfied.
20% said it was average.
In our packaging, 29% said they were very satisfied. 50% of them were satisfied.
20% is in the average.1% of the tally percentage was very dissatisfied.
.
In the presentation of our product, 38% is very satisfied.43% said they were
satisfied. 18% of them were average. 1% of the respondents were very dissatisfied
Lastly, on our price survey, 41% is very satisfied. 40% of them were satisfied. 13%
is average. 6% of them are dissatisfied.
7. How likely are you to purchase the product?
How likely are you to purchase the product?
0% 1% 1%
42% Very Likely
Somewhat Likely
56%
Unlikely
Somewhat Unlikely
Very Unlikely
The graph shows how our respondents are likely to purchase the product. 42% of
the respondents answered very likely. 56% is somewhat likely. 0% of them said unlikely.
1% is unlikely and 1% said very unlikely.
.
8. Which of the following drinks do you prefer?
Which of the following drinks do you prefer?

16% 23%
11%
Shake
50% Juice
Tea
Others
The graph shows what kind of drinks they prefer. The shake drink got 23%. Juice
got 50%.While, tea got 11%. And 16% of respondents answered other.
9. What flavor do you prefer for your drinks?
What flavor do you prefer for your drinks?

12% 9% 16%
Apple
19% Lemon
44%
Pineapple
Orange
Others
.
The graph shows what flavor of drinks that our 100 respondents prefer. The apple
flavor got 16%. Lemon got 44%. Pineapple got 19%. Orange got 12%. And 9% of
respondents answered other.
10. Would you prefer to purchase a combo meal?
Would you prefer to purchase a combo meal?

8%
Yes
No
92%
Out of our 100 respondents, 92% said yes, while 8% said no, they dont prefer a
combo meal.
.
2. Area Coverage
The manufacturing plant of Potato Cravers Company is located at R. Papa St.
Sampaloc, Manila.
.
3. Consumer / Customer
Our customers are basically belongs to Class C and D, students and young
professionals ages 15-25 who are studying and working near the location site .
C. Demand and Supply Analysis

1. Total Potential Demand
Total Population is 341,641
341,641
X .03(NICHE)
10,249.23 (TPD PER MONTH)
/ 26 (WORKING DAYS)
394.2011538 (TPD PER DAY)
.
2. Present Supplier / Competition

PUREGOLD
Address: Claro M. Recto Avenue, Manila
ULTRAMEGA SUPERMARKET
Address :Narra St. Recto, MAnila
FOR POTATOES: the supplier of the potatoes that we will use in the production
of Potato Cravers will be in Blumentritt and Divisoria Market in Manila.
Address :Tabora St. Ylaya, Tondo Manila
Contact # : 09157648938
.
D. Projected Sales
1. Per Month
Target Market x Production Cost x Working Days = Sales
394 x 10 x 26 = 102,440
2. In Volume and in Pesos

In Peso
102,440 x 12 = 1,229,280
In Volume
Target Market x Working Days
394 x 26 =10,244
E. Marketing Program Strategies

1. Practices of Competitors
POTATO GIANT
Product: Potato Bites/Potato Balls
Price: 30-49Pesos
Place: Concepcion Aguila Street Corner 1st St. Mendiola, Manila
Promotion: Through Social Media
POTATO CORNER
Product: French Fries
Price: 35-150Pesos
Place: St. Thomas Square, MoraytaSampaloc, Manila
Promotion: Through Social Media
KFC
Product: Mashed Potato
Price: 30Pesos
.
Place: 844 Nicanor Reyes St. MoraytaSampaloc, Manila

Promotion: Through Social Media and TV Advertisement
2. Own marketing Program / Strategies
2.1 Pricing Strategy
Potato Cravers sets up the price through mark-up pricing.
2.2 Distribution Strategy
Retailer Consumer
Distribution Strategy is an important aspect of marketing strategy because it is the process
of moving the products from the firm to the consumers. Potato Cravers is a retailer because
Potato Cravers sell the products directly to the consumers. Our company wants to serve the
products directly so that Potato Cravers can preserve the freshness and the nutrients of Pot
ato de Rollo.
2.3 Positioning Strategy
Potato de Rollo has more nutrients compare to other simple potatoes that Potato Cravers
see in the market. Our Company make sure that our Potato de Rollos is not just a typical
.
potato like the other potatoes. The potatoes that we will use are fresh, the bacon and cheese
helps to add taste to the product. Our product is very affordable and it is delicious and is
made of high quality.
2.4 Promotions Strategy
2.4.1 Radio Commercial
Sa unangtinginikaymapapatikim,
Sasarapnitoikaymapaparolyo
Potato de Rollo
Angpotatongmagpaparolyosayosasarap
The Potato de Rollo radio advertisement states that when a consumer first
encounters this product, the consumer tastes it forcibly. And after the eating
of Potato de Rollo, the consumer will feels satisfied.
2.4.2 Video Commercial
In the commercial of Potato de Rollo, there are two students who are
chatting at each other which is the target market of Potato Cravers
Company. On that scene, the boy asks the girl if she wants to eat the Potato
De Rollo but the girl responds that she doesnt know what that is because
.
the girl notices that it is new in industry. Alongside, there is a scene
featuring the product. In the last scene, the boy goes to the girls place to give
his Potato de Rollo. After the girl taste it, she feels satisfied which is shown
in the scene.
The reason why a new product has a commercial:
The commercial gives a:
Humor that definitely the most-ft used word to describe what makes a
commercial memorable.
Other words that came up a were tagline and jingle
Many mentioned an iconic-type character as being an integral part of
making a commercial stand out front ha pack.
Another person took it a step further and look into the heart of the
advertising matter in Advertising, especially TV commercials can get
customers in the door only one time. After that, its up the seller to build
trust and loyalty.
.
2.4.3 Brand Jingle
Ito angpotatong may 40atednasaya
Potatongsiksiksakeso may bacon pa
Mapaparolyokasasarapnglasa
Halinatmagpotato de rolyo nan a kayo
2.4.4 Social Media
Social Media nowadays plays a great influence in our lives. Potato Cravers
want to keep in touch with its target market. We will use the social media in
order to communicate and reach our target market.If we want to get
information about products or services from companies we can use the
social media in order to obtain information. Potato Cravers will use the
Social Media so that consumers can keep in touch and get more information
about the products well sell and as well as the company.
2.4.4.1 Facebook
.
Our Facebook fan page is Potato De Rollo.
Potato Cravers has a Facebook Fan Page where people can see the
background information about the company. Our company used this
networking site because most Filipinos have a Facebook account especially
students and teenagers. In order to know their feedbacks and comments
about our product they can interact with us by leaving a feedback or
comment/s. From this, our company will know what aspect needs an
improvement.
.
2.4.4.2 Twitter
Our Twitter account is Potato Cravers
Potato Cravers has a Twitter account where customers can express their
feelings towards our product. We used this networking site so that people
can easily interact with us and use a hashtag #PotatoCravers. By searching
our company name @PotatoCravers customers can tweet or send direct
message to us.
.
2.4.4.3 Instagram
Our Instagram account is Potato Cravers.
As of now we have 700 followers. Potato Cravers has an Instagram account
where people can see the latest pictures of our product. Our company used
this networking site so that our customers can be updated with our promos
and if we want to add more flavors on our product.
.
2.4.4.4 Website
Our website name is Potato Cravers
We used website because in here, our customers can order directly to us.
The website has all the information needed like the history, product
pictures, general information, delivery methods and they can also leave a
comment.
2.4.5 Seasons Promo
In every business, it is important to have seasonal promos. Having a theme
will provide an interest to every customers. Turning this into a promotion
will add more value. Potato Cravers have 4 seasonal promos namely
Christmas season promo, Mothers day promo, Fathers day promo, and
Valentine s Day promo.
.
2.4.6 Opening Grand Launch Plan
For the grand opening of Potato Cravers, For the first 20 customers that will
purchased 3 pieces of Potato de Rollo, they will get 1 for free.
Marketing Selling Expenses
Advertising expense Price per set/pieces Total
Flyers 500pcs x 3pesos 1500.00

POSTERS 30pcs x 50pesos 1500.00
TOTAL 3,000.00
IV. PRODUCTION / OPERATIONS PLAN
A. Technical / Production Description
The technical plan of Potato Cravers compromises the Product Description,
Product Processes, Equipments& Materials, Plant Location and Plant Layout. In
.
this area, it discusses how the product Potato de Rollo is produced, what
ingredients and equipments are needed. Potato De Rollos production is done
by using masher, frying pan and electric/gas range. There are about two persons
to do the product.
B. Production Operations Process
1. Step by Step Procedure
Step Picture Description
1 Peel and wash the

potatoes.
2 Add 2 tbsp of salt and

boil.
.
3 Mashed the potatoes

and add all purpose
4 Put cheese inside the

potato and then roll it
until it becomes round-
shape.
5 Roll the potato in the

egg and in bread
crumbs
.
6 Wrap the bacon around

the potato and secure
with toothpick.
7 Fry it until golden

brown, and use the
strainer to filter the
excess oil.
2. Durations per Step per Batch
STEP NO. PROCEDURE DURATION

Step 1 Brush, Wash and peel the potatoes well. 5 minutes
Step 2 Boil the potatoes and add salt. 25 minutes
Step 3 Mash the potatoes and add all-purpose flour. 10 minutes
Step 4 Put cheese inside the potato and then roll it 3 minutes
until it becomes round-shaped.
Step 5 Roll the potato in the egg and bread crumbs 1 minute
Step 6 Wrap the bacon around the potato and the 1Minute
secure it with toothpick.
Step 7 Fry it until golden brown, and use the 3-4 Minutes
strainer to filter the excess oil.
.
3. Labor and Machine Requirement per Step
Machinery Picture Laborer Procedure

Labor 1 First,clean the
Peeler potatoes and peel
it, Then boil it .
Labor 1 Second, Mash the

Masher boiled potatoes.
Knife Labor 1 Third, Slice the

cheese into cubes.
Measuring Spoon Fourth, measure

Labor 1 the ingredients like
mashed potato,
flour, bread
crumbs.
Mixing bowl Labor 1 Fifth, roll the
measured mashed
potato into
scrambled egg and
roll it again to
bread crumbs. After
that cover it with
bacon.
.
Fryer Labor 2 Then fry it. And

wait until it turns
into golden brown.
Tong Labor 2 Get the Potato De

Rollo using tong.
Plate Labor 2 Lastly, arrange it in

a plating and serve
it.
.
C. Production Schedule
1. Monthly Schedule
Operating Hours 10 hours
Operating Days Monday to Saturday 9am 7pm
Total Production Per Day 400pcs
Total Production Per Week 2,400pcs
Total Production Per Month 10,400pcs
Total Customers Per Day 394
Total Customers Per Month 10,244
Total Customers Per Year 122,928
D. Labor Requirement
1 person in mashing the potato, making the Potato de Rollo
1 person in frying andserve the products
.
E. Machinery / Equipment Requirement
EQUIPMENTS PRICE USES

MASHER P100.00 Masher is used to mash the boiled
potato.
KNIFE P120.25 Knife is used for slicing the bacon,

cheese and other ingredients.
CHOPPING BOARD 179.80 Chopping Board is used to place the

ingredients for slicing like the bacon,
oreo and cheese.
PLATE P30.00 Plate is used to put all the sliced

ingredients on it like the bacon, cheese
and oreo in different plates.
MIXING BOWL P50.00 Mixing Bowl is a bowl used for mixing

of all the ingredients like the mashed
potato and all-purpose flour. It can
also used to put the scrambled egg and
bread crumbs in a separate bowl.
.
MEASURING SPOON P79.95 Measuring Spoon is used to measure

the ingredients like salt and all
purpose flour.
PEELER P20.00 Peeler is used to peel the potatoes.
TONG P49.75 Tong is used for the purpose of

cooking the food/products.
FRYER P4,500 Fryer is used for frying the products.
.
F. Raw Materials
POTATO BACON CHEESE
P30/kilo P175/500grams
P43.95/165grams
ALL PURPOSE FLOUR SALT OREO
P24.55/200grams P8.50/150grams P34/137grams
.
BREAD CRUMBS EGG TOOTHPICK
P27.15/230grams P4.50/pc P10/100pcs.

Palm Oil 177/2 liters
.
G. Plant Layout/Factory Layout
.
H. Store Layout
.
I. Waste Disposal System
In our manufacturing plant, we have a system of garbage disposal, the THREE
BIN SYSTEM. In this system, were going to use three colors of garbage bin.
GREEN, YELLOW, BLACK. In the place designated for garbage, GREEN bin would
be for the Dry recyclable wastes such as Plastics (bottles, containers, and
wrappers),Metals(Aluminum and steel cans) and Paper & Cardboards(different
kinds of paper, paper bags, boxes, cardboard packaging, catalogues, newspapers
and magazines.) YELLOW bin for the Organic Wastes (Food/Kitchen waste.), this
includes, Food scraps, food soiled paper and garden waste. GREY/BLACK bin
would be for the Residual Wastes, or the remaining wastes from the BLUE and
BLACK bins. This system is designed to segregate garbage, also to avoid food
contamination.
Potato Cravers Company is paying fees to the City Hall of Manila for the garbage
collection which is the Leonel Waste Management. There will be a daily
collection of garbage to avoid harmful effects to people as well as to maintain
cleanliness in our store and in the entire community.
.
J. Quality Control System
POTATO: clean the potato to remove dirt using a food brush and water. To
maximize the water, we will use the basin containers 1, 2,3 and we made sure
that were using fresh potatoes that doesnt have dark spots and we assure that
after boiling the potato it will still look fresh.
BACON: make sure that it is preserve well for the freshness of the meat.
Suppliers must have an of expiry date.
CHEESE: make sure that expiration date should be at least a year and a half
gap in the present year. Suppliers must present the proper tagging of expiry
date.
Potato de Rollo can last until 1 day from the day it was purchased
K. Production Cost
1. Total production per year
4.9 x 394 target market = 1,930.6
1,930.6 x 26working days = 50,195.6
50,195.6 x 12 = 602,347.3
.
2. Production Cost per Unit
INGREDIENTS COST UNIT OF COST UNIT QTY. PER COST

MEASURE PER ING. PER PER
MEASURE MEASURE UNIT
POTATO 30 1000grams 0.03 30g 09
BACON 87 250grams 0.35 2g 0.7
CHEESE 10.3 35grams 0.3 1g 0.3
SALT 5 150grams 0.03 0.5g 0.015
BREAD 27.15 230grams 0.12 2g 0.24

CRUMBS
EGG 4.50 6ml 0.75 1.25ml 1
PALM OIL 28.35 250ml 0.1134 6.25ml 0.71
DIP 22 320grams 0.07 5g 0.35
TOTAL 4.15
+ PACKAGING 0.75
TOTAL 4.9
.
V. Organizational Plan
A. Legal Form of Business
Partnership
Each of one of the partners will receive a monthly salary inclusive of SSS, Phil Health,
and Pagibig.
.
B. Organizational Structure
Samuel Salvador
GENERAL MANAGE
Samuel Salvador
GENERAL MANAGER
SAMUEL SALVADOR
GENERAL MANAGER
MARLA JOSUE ANGELICA SY RAYMON JUNIO DANICA RAMONCHIE

ACCOUNTING SALES ADVERTISING ENOVERO ESPADERO HUMAN
MANAGER /MARKETING MANAGER PRODUCTION RESOURCEMANAG
MANAGER MANAGER ER
.
C. Qualification of Officers
A. Position Information
Position Title: General Manager
Immediate Supervisors:
Subordinates: All the managers of the departments
Department/Section: Executive Department
B. Position Requirements
1. Job Summary
The general manager will enforce and uphold the cooperatives credit policy. Authorized to
perform the overall strategies of the company, implementing companys goal, controlling
the work force, examines the budgets and ensuring that all the resources are in good
condition and has a back up plan in case of emergency to achieve the goal of the company.
2. Major Responsibilities
To ensure the day-to-day operations of the company running effectively
To develop and implement effective systems of administration, finance and information
record keeping.
To provide relevant information to individuals and groups and to ensure that good
standards are maintained.
.
Develop and implement strategies for overall direction of the company.
To ensure that all information is effectively recorded and shared
To ensure that financial records are accurate and up to date using manual and
computerized systems
Look over the investments funds and manage issues and problems
Implement harmonious relationships with the society, suppliers, investors and customers
Direct the organizations financial goals, objectives and budgets
To create, maintain and update the membership database
To maintain and update information on the website
To attend Board meetings
To assist in the production and distribution of regular news bulletins for the membership
To process and update information gathered from research surveys and feedback
To oversee the operation of membership services as and when specified by the
Chairperson
To supervise the staff members in the office and ensure that best practice in Human
Resource Management is implemented particularly in relation to policies and procedures
To be flexible in approach to work and undertake any other duties that may be required
with the remit of the organization
.
C. Job Specifications
Education
Graduate of any four year degree course or has a masteral degree in business course
Degree/Diploma in recreation and leisure management
Experience
- Minimum of five years managerial experience
Competencies
Leadership and managerial skills
Good communication skills
Information technology skills
ECDL or similar qualifications and proficient at using a range of IT packages including
Word, Access, Excel and Sage
Efficient and effective at devising and implementing new office systems
Excellent communication skills and strong customer relations focus
Excellent organizational skills and motivated to work on own initiative
A constructive, positive and progressive attitude to working as part of a team
An interest in sport is desirable but not essential
Experience of working with voluntary, community and/or statutory sector
.
POSITION INFORMATION
Position Title: Marketing/Sales Manager
Immediate Supervisor: General Manager
Subordinates: Marketing Staffs
Department/Section: Marketing Department
1. Job Summary
Provide the planning and leadership to the Marketing Department by ensuring that the
appropriate structures, systems, competencies and values are developed in order to meet
and exceed the goals of the Marketing plan. They are also responsible for managing
marketing, advertising and promotional staff and activities at a company or organization.
Takes steps measure, enhance and enrich the position and image of a company through
various goals and objectives and take calculated risks.
2. Major Responsibilities:
Use sales forecasting and strategic planning to increase the sales and profitability of
products
Researching and reporting on external opportunities
Understanding current and potential customers
Initiate market research for the development of new product or service
.
Managing the customer journey (customer relationship management)
Developing the marketing strategy and plan
Developing guidelines
Making customer focused decisions
Develop pricing strategies
Evaluate the financial aspects of product development
Manage advertising opportunities
C. Job Specification
Education
Have bachelors degree in marketing or a related field required
Masters in Business or Marketing Preferred
Experience
10 years of progressively more responsible positions in marketing, preferably in a similar
industry in two different firms.
Experience supervising and managing a professional staff of seven.
Competencies
Effective communication skills
Computer skills
Leadership skills
Negotiating skills
.
POSITION INFORMATION
Position Title: Finance/Accounting Manager
Subordinates: Accounting Staffs
Department/Section: Accounting Department
1. Job Summary
The Finance/Accounting Manager is responsible for all areas relating to accounting
functions and financial reporting. This position will be responsible for daily, weekly and
monthly accounting tasks and activities. The Finance/Accounting Manager is also expected
to make recommendations to the CEO for developing and maintaining accounting
principles, practices and procedures to ensure accurate and timely financial reporting. The
Finance/ Accounting Manager supervises one staff accountant. This position must meet
tight deadlines and a multitude of accounting activities including general ledger preparation
and financial reporting. Furthermore, extensive care must be taken to ensure that financial
practices are in line with all statutory legislation and regulations. Financial managers may
also be known as financial analysts or business analysts.
.
2. Major responsibilities:
Apply a thorough understanding of the financial reporting and general ledger structure
Ensure an accurate and timely monthly, quarterly and year end close
Take the lead to complete the quarterly NCUA Call Report
Prepares monthly schedule of accounts and receivable
Ensure the timely reporting of all monthly financial information
Initiate budget and forecasting activities
Verifies daily cash position reports to secure proper implementation of cash handling
Monitor and analyze department work to develop more efficient procedures and use of
resources while maintaining a high level of accuracy
Interface with other departments to verify transaction report data and issues
Advise staff regarding the handling of non-routine reporting transactions
Respond to inquiries from the CEO regarding financial results, special reporting requests
and the like
Checks and counts petty cash fund handled by accounting representatives
Work with the retained CPA firm to ensure a clean and timely year end audit
Ensure all financial reporting deadlines are met
Assist in development and implementation of new procedures and features to enhance the
workflow of the department
Provide training to new and existing staff as needed
.
Work with direct report to establish performance goals and objectives for each year and
monitor and
Advise on the progress to enhance the professional development of staff
Education
BA/BS in Accounting or Finance or Business Management
CPA, preferably MBA ( Masters of Business Administration )
Experience
Five to seven years prior supervisory experience in the accounting/financial reporting
areas. Experience working in a credit union or other consumer-oriented financial institution
is required.
Competencies
Must be PC proficient and. Experience with large automated accounting system
Must have strong experience with Microsoft Excel and Word. Interface with Similar core
processing or similar system required.
Strong verbal and written communication skills.

Strong interpersonal, supervisory and customer service skills required.
Ability to multi-task, work under pressure, meet deadlines and be able to thrive in a fast-
paced work environment.
Position Information
.
Position Title: Human Resource Manager
1. Job Summary
The Human Resources Director guides and manages the overall provision of Human
Resources services, policies, and programs for the entire company.. The HR Manager
proactively advises on best practice HR and where necessary takes a hands-on role in
dealing with case work.
The HR Manager supports the people management functions that underpin the business
culture. They are also responsible for the benefits, compensation, reward, professional
growth and improvement of all the members of the organization.
2. Major Responsibilities:
Benefits and Compensation
Recruiting and Hiring
Plan and conduct new employee orientation to foster positive attitude towards
organization objectives
Compliance and Protection
Negotiate bargaining agreements and help interpret labor contracts
Employee Development
Represents organization at personnel-related hearings and investigations
Internal Communication
.
Education
Bachelors degree in Human Resource, Business or other related field
Masters in Business or Human Resource management or a related
Experience
7-10 years of progressively more responsible positions in human resource
Experiencing supervising and managing a professional staff
Competencies
Communication/Interpersonal skills
Teamwork skills
Leadership skills
Strong effective communicator in writing, business presentations and in interpersonal
communication.
Highly developed, demonstrated teamwork skills.
Demonstrates a high degree of confidentiality and unusual common sense.
Able to direct the efforts of a team of diverse human resources professionals.
Demonstrated ability to increase productivity and continuously improve methods,
approaches, and departmental contribution while being cost-sensitive.Commitment to
continuous learning.
Expert in employment law and employee relations and communication.
.
Demonstrated ability to see the big picture and provide useful and strategic advice and
input across the company and on the senior executive team.
Ability to lead in an environment of constant change.
Experience working in a flexible, employee empowering work environment. Structured or
large company experience will not work here.
Familiarity and skill with the tools of the trade in human resources including HRIS,
Microsoft Office suite of products, file management, and benefits
Administration.
Experience in organization development and change management.
Experience in multiple locations and globally is a plus.
Position Information
Position Title: Production Manager
Subordinates: Production Supervisor and Assistant
Department/Section: production
.
1. Job Summary
A production manager is involved with the planning, coordination and control of
manufacturing processes. They ensure that goods and services are produced efficiently and
that the correct amount is produced at the right cost and level of quality.
Major Responsibilities:
Plan a production schedule for the job
Implement and control the production schedule
Make decisions about equipment use, maintenance, modification and procurement
Work out and implement standard operating procedures for production operations
Ensure efficient collaboration between relevant departments including
procurement, distribution and management
Determine and implement improvements to the production process
Monitor and set quality standards of product
Analyze production and quality control to detect and correct errors.
Education
.
Bachelors degree - Business Administration, Management, Engineering and
Industrial Technology
Experience
Experience in production and manufacturing process and techniques
Machines and tools handling
Competencies
Computer skills
Critical thinking and problem solving skills
Planning and organizing skills
Communication skills
Negotiation skills
Attentive to details
Position Title: ADVERTISING MANAGER
A. POSITION REQUIREMENTS
1. Job Summary
Advertising managers are in charge of promoting, marketing and advertising a companys
products. They maintain close working relationships with all departments within a
company as well as working intimately with the marketing department.
.
2. Major Responsibilities
To provide information to the consumer about the companys products and services
3. Job Specifications
Education
Must be a graduate of Business Administration Major in Marketing or Mass
Communication major in Journalism courses
Experience
At least 2-5 years experience in the field
Competencies
Leadership and Multitasking skills
Creative Skills
Good interpersonal skills
Communication skills
.
GANTT CHART
DURATION JAN FE B MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
1. Register and obtain 1-31 Days

Business licenses and of Jan. and
permits. 1-28 Days
of Feb.
2. Constructing the 1-7 Days
store
3.Planning of activities 1-31

days
4. Implementing the 1-31days

plan
5. Purchasing the 1-28days

supplies.
6. Placing the 1-28days
equipment and supplies
7. Start of operation 1-31days
8. Purchasing the raw 1-31days

materials
9. Production of 1-30days
Potato De Rollo
10. Opening and Selling 1-31days
11. Dealing with 1-31days

customers
12. flyers and posters 1-30days
13. Planning of 1-31days

promos.
14. Implementing of 1-30days
promos.
.
15. Maintaining the 1-31days

operation
16. Planning of Activities Dec &
continuing
F. Administrative Expense
Expenses Amount
Salaries Expense 124,800.00
Rent 60,000.00
Supplies (office) 2,973.72
Supplies (kitchen) 869.75
Utilities Expense 7,800.00
Permit and license 3,000.00
Advertising 12,000.00
Total:
211,443.47
.
V. FINANCIAL PLAN
A. TOTAL PROJECT COST
Total project costs are allowable direct and indirect costs incurred by the institution
to carry out approved project or activity. The total project cost of POTATO CRAVERS
includes the Operating Expenses amounting to a total of 211,443.47 ( including the
rent, supplies, light and water, gas and oil, taxes and licenses and advertisement
expenses ), Salaries expense.
Expenses Amount
Cost of good sold 451,584.00
Rent 60,000.00
Total:
663,027.47
.
B. Source of Financing
One of the most important issues facing all business whether a business is in the
start-up phase or well-established, it is the obtaining of appropriate levels of
financing. One of the Partner contributed 75,000 and other partners has a
contribution amounting to 45,000 from our savings and the 300,000 was borrowed
from the bank.
.
C. Projected Financial Statement

1. Projected Cash Flow Statement
.
.
2 . Projected Income Statement
3. Projected Balance Sheet
.
Note: Owners equity is divided into percentage by 6 partners whom the General
Manager has 25 % of the total shares while the 5 partners have 15% of the total
shares.
.
Manager has 25 % of the total shares while the 5 partners have 15% of the total
shares.
Partners Year 1 Year 2 Year 3 Year 4 Year 5

General 125, 000.00 125, 000.00 125, 000.00 125, 000.00 125, 000.00
Manager
Partner 1 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Partner 2 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Partner 3
.
Partner 4 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00

Partner 5 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
.
D. Profitability Indices
1. ROI = Earnings Initial Investment / Initial Investment
500,000 / 296,318.37 = 1.69 ( I year and 7 months)
2. Payback Period = Initial Investment / Cash Inflow per Period
= 0.87
3. Net Income Ratio = Net Income / Net Sales
206,318.37 / 998,400 = 0.27
4. Break-even Point = X = FC / P V
Fixed Cost 124,800 ( Salaries Expense)
Price 10
Variable - 4.9
124,800 / 5.1 = 636,480
.
E. List of Assumptions Used

All transactions are on cash basis
Unit sold increases by 10% every year
Unit selling price increase by 10% at the start of year 4
Ending inventory for the year should be 20% of the estimated unit sold of the
following year
Cost per unit increases by 5% at the start of 3rd year
Expenses, other than salaries and wages, increases by 2% every year due to inflation
Salaries and Wages increases by 5% every year at the start of year 4
The partners divide all profit
Manager has 25 % of the total shares while the 5 partners have 15% of the total shares.
Partners Year 1 Year 2 Year 3 Year 4 Year 5
General 125, 000.00 125, 000.00 125, 000.00 125, 000.00 125, 000.00
Manager
Partner 1 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Partner 2 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Partner 3
Partner 4 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Partner 5 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Income Tax Rate is 30%
.
F. Schedules
1. Projected Sales for the year 2015
Per Month
Target Market x Production Cost x Working Days = Sales
394 x 10 x 26 = 102,440
In Peso
102,440 x 12 = 1,229,280
Projected Volumes
Target Market x No. of Operating Days
394 x 26 = 10,244
5. Projected Cost of Production/ Operations
Expenses Amount
Cost of good sold 451,584.00
Rent 60,000.00
Total:
663,027.47
.
5. Projected Cost of Gold Sold

INGREDIENTS COST UNIT OF COST UNIT QTY. PER COST
MEASURE PER ING. PER PER
MEASURE MEASURE UNIT
POTATO 30 1000grams 0.03 30g 09
BACON 87 250grams 0.35 2g 0.7
CHEESE 10.3 35grams 0.3 1g 0.3
SALT 5 150grams 0.03 0.5g 0.015
BREAD 27.15 230grams 0.12 2g 0.24

CRUMBS
EGG 4.50 6ml 0.75 1.25ml 1
PALM OIL 28.35 250ml 0.1134 6.25ml 0.71
DIP 22 320grams 0.07 5g 0.35
TOTAL 4.15
+ PACKAGING 0.75
TOTAL 4.9
.
6. Schedule of Material Purchases
MONTHLY RENT EXPENSES
MONTH JAN FEB MAR APR MAY JUNE JUL AUG SEPT OCT NOV DEC TOTAL
COST 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000
MONTHLY GAS EXPENSES

COST 500 500 500 500 500 500 500 500 500 500 500 500 6,000
MONTHLY OIL EXPENSES

COST 150 150 150 150 150 150 150 150 150 150 150 150 1,800
MONTHLY SALARY EXPENSES (2 WORKERS)

JAN FEB MAR APR MAY JUNE JUL AUG SEPT OCT NOV DEC TOTAL
10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,400 10,4000 10,4000 124,800
.
7. Projected Administrative and Selling Expenses
Expenses Amount
Rent 60,000.00
Total:
211,443.47
.

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.

The Faculty of The National Teachers College

In Partial Fulfillment of the Requirements for the degree of

we are responsible in doing all the tasks involving innovating, manufacturing

other competitors. Our Company is a Partnership.

Company end up to an extraordinary name and that is Potato Cravers. It is

derived from our daily doing which established through an extraordinary

friendship in unexpected situation. There are businesses that had been

innovate new product.

product is primarily made of potato, so we decided to put Potato in our

It is called Potato de Rollo because of how it is presented. Our company decided

appetizing and delightful. Potato de Rollo can be a snack or appetizer.

B. Management Marketing and Financial Highlights

nize schedule of all the activities of the company.

rate the target market.

In the financial plan, it includes financial statement to verify the transactions

are already helping the country.

hat could increase their personal satisfaction and their happiness

Building up business is a great opportunity for an employed person to have a job

and to have another source of income.

COMPANY LOGO DESCRIPTION

cheese as the main ingredient.

PRODUCT LOGO DESCRIPTION

Potato De Rollo is a product which is generated by the Potato Cravers Company.

Bacon Hands indicate that Potato de Rollo is wrapped with bacon.

The background is color brown because it reflects the color of Filipinos.

To be one of the leading manufacturer and retailer of POTATO DE ROLLO in the

To provide our customer a quality, healthy, delicious and innovative snacks at

reasonable and affordable price. Our Company is dedicated to promise in serving

the best and innovative food snack.

to recognize of its existence.

good relationship between our customer and us.

RESPONSIBLE: Our Company is accountable to every single process that we

product, because it is tested by BFAD and other sanitary inspections.

customers will patronize it.

III. MARKETING PLAN

A. Products / Service to Sell

to give a new innovative version for a simple/plain potato.

Vitamin B-6. It is also a good source of Calcium, Iron, Magnesium, Phosphorus,

Niacin, Folate, Choline and Zinc.

4. Picture of the Product

5. Unique Selling Proposition

appetizing. Second uniqueness of Potato de Rollo is that, bacon is very unusual

Rollo is much affordable than the other potato snack.

percent of the global production

Potato processing Industry in the Philippines

Philippines distributed as follows: 16.5% for processing as a by- product of

presents data on the potato production and consumption trends in the

Philippines. It analyzes Potato products consumption volume and values at

belongs to the Conculvalcaea family. In Cordillera region, farmers cultivate the

crop as alternative to rice areas the latter is difficult to grow. As potato is

abundant in tropical countries like in the Philippines, it is good source of

carbohydrates and has long been considered as staple as it is source of daily

filling, especially in developing countries where resources such as materials are

scare. In addition, in the province of Aurora where the primary industry is

agriculture, product development projects of crops are much needed. Although

produced in the province, appropriate information on production is lacking.

innovative food snacks by introducing a new set of flavor of potato which is

1.1 SWOT Analysis (Company and Product)

Affordable New in the market

Innovative Lack of Brand Awareness

Availability of Raw Materials No experience in distribution of

Good Market Natural Phenomena