Introduction

Mission & Vision

Chairmans Message
Astic General Trading L.L.C. was started in the year 1994 with the idea of bridging the gap
between HVAC contractors & manufacturers. Over the years, Astics distribution network

Quality Policy
has crossed boundaries & spread across the Middle East, South East Asia, Africa, North
America & Australia. What started as a company focused in HVAC industry has today
spread its wings into other sectors like Building Materials & Oil & Gas.

Having been in the industry since 1978, Ive always believed that the only constant thing
in life is Change. And it is this constant need to evolve and to keep with the pulse of this
ever booming industry that has enabled us to diversify into manufacturing with our latest
venture Astic Insulation Materials Industries (AIMI). With facilities located in DIP, AIMI
caters to high tech insulation which includes Prefabrication, computerized cutting and
shaping machine for Corriglass/PIR/PUR foam products along with prefabrication of Pipes,
Bends and etc. In addition, this facility also will be undertaking A/C Duct Fabrication, all

Product Range
under the belt of Astics very own maiden brand ALFA. Under the umbrella of ALFA, we will
be making available a variety of products like tapes, adhesives, sealants and rubber
insulations to name a few. It is indeed a very exciting phase for us and a proud moment that
Astic will now be able to deliver premium quality products under its own brand name.

Over the years, our reputation has been built on our core values, Quality, Trust and
Customer Service and Social Responsibility. This strong foundation that has helped us to
gain the confidence of our suppliers and customers alike which has helped Astic flourish.
Today, through ALFA we intend to continue with this promise, of serving our customers
with quality products at a competitive price ensuring highest customer satisfaction. Technical Specification
I would also like to take this opportunity to thank all our principals, suppliers and
customers alike who have extended their relentless support through the years. I would also
like to assure them that in the coming years that we will continue to strive for excellence
which has truly been the stepping stone of our success.

K.B.Madhavan
Chairman
Project Details
 Introduction
Mission & Vision
ASTIC GENERAL TRADING L.L.C.
is by all means to be considered your first checkpoint if you are in need of anything related
to Air conditioning & Refrigeration. Since its inception as a general trading company

Quality Policy
specializing in HVAC, Astic has over the years diversified into industries such as Building
Materials and Oil & Gas and now spearheading into manufacturing of HVAC products
through its very own brand ALFA.

Established in 1994 by Mr. K.B.Madhavan, a veteran in the HVAC industry with over 35 years
of experience, he has helped Astic to scale new heights making it one of the market leaders in
its segment.
Our high standards of service ensure that our clients from various markets stay with us
throughout. Our trade activities are spread worldwide and currently we export various products
to Europe, GCC, Middle East, Africa and South-East Asia.

Product Range
Our acclaimed business partners have also been a pillar of strength during these successful
years. Their internationally approved products are world renowned and adhere to international
standards like ASTM, BS, JIS, DIN, EN & IS.

ALFA
ALFA derived from the greek word alpha meaning the first or beginning is Astics very own

Technical Specification
maiden brand with products ranging from rubber insulations (tubes, sheets & rolls), Ducting,
Adhesives & Tapes in addition to various other trading products specifically catering to the
HVAC industry.

Through ALFA, Astic aims to provide top notch quality products at highly competitive prices by
tying up with our channel partners across the globe. To ensure that the quality is never
compromised, we conduct timely and personalized quality checks of the materials produced.
Project Details
 Introduction
OUR CORE VALUES
Excellent Customer Service: We believe that in order to retain and develop customer base it
has to be followed by unparalleled service right from the first point of contact till the successful
completion of the project.

Trust & Integrity: With close to four decades of experience in the industry, we thrive and take
pride in our customers and suppliers alike who have taken Astic into their inner circle of trust
over the years.

Quality: Astics pillar is its promise to deliver quality in terms of goods and service and never to
compromise on it at any cost. Quality is an integral part of all of our processes including audit,
documentation, procurement and logistics.

Social Responsibility: Astic also believes in giving back to the community. As one of the
sponsors and participants for the Unity in Diversity- Bridging Cultures, Building Peace &
Development in association with United Nations Alliance of Civilizations and the Global
Dialogue Foundation acknowledging the need for a global community that embraces all races,
religion, nationality cast etc.

Under the patronage of Mr. K.B.Madhavan, yet another initiative that aims to enhance the
wellbeing of the society as well as keep its members fit both physically and mentally through
its free daily yoga sessions is the Friends of Yoga group.
 Mission & Vision
MISSION
Astic is dedicated to bridging gaps between the manufacturer and end user by distributing and
selling top quality HVAC, Building Materials and Oil & Gas products through various efficient
and speedy channels with integrity and accountability.

VISION
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customers, suppliers, principals and employees alike.
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competitive prices available in the market through speedy and efficient channels with
utmost integrity & accountability.
QUALITY POLICY
Astics products adhere to the highest national & international standards. Continuous quality
improvement means that we are constantly perfecting our new products as well.

Quality Policy
In a rapidly changing world, we know our customers are always seeking improved performance
and productivity.

With Astics latest venture into manufacturing specifically catering to the insulation industry
through our brand ALFA, all products go through stringent quality requirements. Hence every
unit manufactured under the umbrella of Alfa is technically sound as it is tested for its
performance in line with quality control inspections conducted after production.
OUR PRODUCT RANGE
Astic General Trading L.L.C., is one of the leading supplier to the HVAC sector in the region
for all the related items like Insulation Materials and Accessories, Ducting Materials and
Accessories, Refrigeration Spares and Components etc. We are renowned for the quality
products. Astics range of products has been installed in most of the Turnkey Projects in the
region for over 15 years. Astic has been a one stop shop for anything related to HVAC
industry.

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Product Range
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PROJECT DETAILS
Over the years Astic has helped shape the skyline of Dubai and various other cities by
supplying to a number of major projects and collaborated with top contractors to
successfully supply and below are the names of a few as follows:

Burj Khalifa Dubai Mall

Meydan Racecourse Hilton Hotel & Resort Ras Al Khaimah
Mall of the Emirates Court House Abu Dhabi
Emirates Park Hotel ( Dubais second tallest building)
Burj Al Arab
Time Tower Abu Dubai
Mangrove Palace Abu Dhabi City Of Lights Abu Dhabi
Modern Residential City Abu Dhabi

Project Details
 P.O.Box: 32218, Dubai, United Arab Emirates
Telephone: +971 4 2828005 Fax: +971 4 2828006
Email:asticdxb@emirates.net.ae
www.astic-dubai.com