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WELCOME TO FACE AIDS ..........................................................................1!
SECTION 1: THE BASICS OF FACE AIDS ................................................... 2-10
WHAT WE DO ................................................................................................. 2
OUR MISSION ................................................................................................. 2
OUR VISION ................................................................................................... 2
OUR VALUES ................................................................................................... 2
OUR STORY ...................................................................................................... 4
THE FACE AIDS PIN........................................................................................... 5
BEING A PART OF THE MOVEMENT.................................................................. 6
WHAT CAN YOU EXPECT TO DO AS A FACE AIDS CHAPTER? .................................... 6
WHAT CAN YOU EXPECT TO DO AS A FACE AIDS MEMBER? .................................... 7
NATIONAL SUPPORT .......................................................................................... 9
WHO’S WHO WITHIN FACE AIDS.................................................................... 10
SECTION 2: SETTING UP A FACE AIDS CHAPTER ................................... 11-15
FORMING YOUR TEAM ......................................................................................... 11
HOW CAN WE SET UP OUR CHAPTER? ...................................................................... 12
WRITING A CONSTITUTION ................................................................................... 15
BECOMING OFFICIALLY RECOGNIZED ON CAMPUS ................................................... 15

SECTION 3: COMMUNICATING FACE AIDS............................................. 16-21

FACE AIDS KEY PHRASES ................................................................. 16
TELLING YOUR STORY ...................................................................... 17
MAPPING OUT YOUR STORY WORKSHEET ............................................... 19
PITCHING FACE AIDS ..................................................................... 20
FACE AIDS FAQS ........................................................................ 21

SECTION 4: BECOMING A STRONG CHAPTER.........................................23-26

WHO, WHEN , HOW AND WHY OF RECRUITING NEW MEMBERS ......................... 23
RECRUITMENT RESOURCES ................................................................. 24
RECRUITING CHECKLIST ................................................................. 25
MAKING YOUR CHAPTER SUSTAINABLE .................................................... 26

APPENDIX ....................................................................................... 27-31

A PPENDIX A: S AM PLE C ONS TITUTION ................................................ 27
APPENDIX B: CHAPTER RESPONSIBILITIES CHECKLIST ........................................ 31

Dear FACE AIDS member:

Welcome to the movement of passionate young people dedicated to ending the HIV/AIDS
pandemic and fighting for global health equity. By joining FACE AIDS you are standing with
thousands of other students on over 200 college, high school, and middle school campuses who
believe that our generation can make a significant difference in the lives of others.

As a chapter member, you play a critical role in driving FACE AIDS’ impact. You carry out
three main efforts: fundraising to support comprehensive health care in Rwanda, educating your
community about the HIV/AIDS pandemic, and mobilizing your peers to take action around
these issues.

This guide is meant to support you as a successful member of the FACE AIDS movement. The
information contained in this guide will be useful for all members of a FACE AIDS chapter, not
just chapter leaders.

Throughout this guide you will see side bar comments. These fall into three categories:
• Tips: Helpful hints for you along the way.
• More information: Websites and directions for finding more information.
• To-Dos: These are most important for chapter leaders. As a chapter leader there are certain
things that you are responsible for to FACE AIDS national. There is a checklist in the
appendix that summarizes the To-Dos.

We hope that this guide will better enable you to mobilize and inspire students to fight
HIV/AIDS. I am here to help you as a resource. Please feel free to email or call me with any
questions you may have as you work through this guide.

In Solidarity,

Maggie Savage
Chapter Support Director

In this section you will learn…
• Our mission, vision, and values.
• How FACE AIDS was founded.
• What your chapter will do within FACE AIDS.
• What you as an individual can do within FACE AIDS.
• How to get in touch with the National Office.
• Who’s who in FACE AIDS.

Across North America and beyond, through a network of chapters on high school
Learn More:
and college campuses, we equip students with the skills, resources, and peer
community to fight HIV/AIDS and promote global health equity now and Visit the About Us
throughout their lives. section on to
In Rwanda, we empower HIV-affected youth in impoverished communities with learn more about
access to credit, savings, and business skills training, helping to limit HIV/AIDS' FACE AIDS
devastating impact on the social and economic development of communities.
Our mission is to fight HIV/AIDS by building a movement of young leaders
dedicated to global health equity and social justice.
Our work is driven by our commitment to a larger vision of a world without
HIV/AIDS, a world in which all people have equal access to high-quality,
comprehensive health care, and by our belief that our generation can and must be
the one to make this vision a reality.
Youth Are Change Agents and Leaders:
Today's youth are one of the first generations to grow up with AIDS as a
consistent global reality. Moreover, youth comprise nearly half of all new HIV
infections. Youth therefore have a special opportunity and responsibility to actively
engage as change agents and leaders in the global response to HIV/AIDS. As
such, FACE AIDS was founded by youth, is run by youth, and is focused on youth.
Peer Community:
FACE AIDS is a vibrant, supportive, and diverse peer community for youth,
through which they can move from being dedicated but disconnected individuals
to being an impactful coalition of leaders who learn from and support one
Opportunity Over Tragedy:
Though the human costs of HIV/AIDS are devastating, the social injustices of
our world must be taken as ground springs for action. We are ambitious and
optimistic, and focus on opportunities for change and impact.

Social Justice:
FACE AIDS strives to promote global health equity not because the international
community can afford it (though we can), and not because it is in our strategic
interest (though it is), but because doing so is right and just. Furthermore, the
HIV/AIDS pandemic is fueled by social injustice and inequity, and effectively
combating it requires engaging with a wide range of social justice issues.
Comprehensive Health Care:
We are committed to supporting HIV/AIDS interventions that are
comprehensive, broad-based, and long-term, and that focus on strengthening
public health care systems. We believe that such interventions are the best way to
effectively combat HIV/AIDS. As such, FACE AIDS student chapters raise funds
for the provision of comprehensive health care in HIV-affected communities.


FACE AIDS was founded in 2005 by three Stanford University students — Jonny,
Katie, and Lauren — who were working in a refugee camp in Zambia. While
there, they met Mama Katele, a grandmother living with AIDS.

In a community of over 20,000 refugees, Mama Katele was the only person
willing to speak openly about her status, and she told Jonny, Katie, and Lauren
about the devastating effects of HIV/AIDS on her community. An inspiring
leader and advocate for the rights of those affected by HIV, Mama Katele died
shortly after the three students met her, having never received a single dose of
anti-retroviral treatment. Through Mama Katele, the students realized how little
their generation knew about the human costs of the pandemic. Determined to
make a difference, the students developed a plan in which individuals affected by
HIV/AIDS in sub-Saharan Africa could gain earn a life-changing income by
making beaded AIDS awareness pins. The pins, in turn, would help launch a
broad-based movement to mobilize, educate, and inspire young people to turn the
tide against the AIDS pandemic and fight for global health equity and social

In the first two years, FACE AIDS worked with HIV+ individuals living in two
refugee camps and neighboring communities in rural Zambia. These individuals
used their income from making the beaded AIDS pins to establish sustainable
local businesses. FACE AIDS also grew its operations to include community
sensitizations, a voluntary counseling and testing center, and an HIV education
through sports program.

In 2007, Partners In Health, one of the world's premier social justice and health
care organizations, invited FACE AIDS to expand our operations beyond Zambia
and join them at their new site in Rwanda. FACE AIDS now works in poor, rural
communities in Rwanda's Eastern Province, focusing on HIV-affected youth. Our
programs address the factors that make young people vulnerable to HIV/AIDS
and poor health outcomes more broadly. Specifically, we provide youth with a
social support network, empower them through income-generating activities and
youth-led savings and credit cooperatives, and encourage them to become leaders
in the health and development of their communities.

In the U.S., FACE AIDS has established chapters at over 200 colleges and high
schools. Each year, thousands of students design and lead campaigns, events, and
other initiatives to promote education and awareness of HIV/AIDS and raise
funds to combat the pandemic. To date, they have raised $2 million for Partners
In Health to provide comprehensive health care to HIV-affected communities in
Rwanda. Students involved in FACE AIDS become powerful leaders and change
makers, going on to win Rhodes and Marshall Scholarships, earning admission to
medical, law, and business schools, and working in government, non-profit, and
the private sector on the front lines of global health and social justice.


Providing Economic and Educational Opportunities for HIV-affected

Rwandans: FACE AIDS leads income-generating projects for individuals
affected by HIV/AIDS in rural eastern Rwanda, an area devastated by conflict,
poverty, and disease. Partnering with cooperatives, we employ members to make
beaded AIDS awareness pins and help them to save a portion of their income. We
then provide business skills and financial management training, and support our
partners to develop rotating savings and credit cooperatives, enabling members to
start or strengthen small businesses and begin to move out of poverty. The beaded
AIDS pins are then distributed by FACE AIDS' student chapters in fundraising and
awareness campaigns. Each pin comes with the biography and photograph of the
individual who made it, spreading a message of solidarity and social justice, and
inspiring people to take action against global health inequity.FACE AIDS also
provides social and economic empowerment opportunities for vulnerable Rwandan
youth, including tuition and school fees assistance, leadership and psychosocial
support conferences, and guidance for students who organize awareness and
education projects in their communities.

Order pins for your
chapter by logging
on to the chapter
network at

Providing Comprehensive Health Care: FACE AIDS chapters in the

United States distribute the beaded AIDS awareness pins in exchange for $5
donations. Combined with other fundraising efforts, 100% of the total raised is
sent to Partners In Health. PIH-Rwanda uses these funds to provide
comprehensive healthcare to FACE AIDS pin-makers and their communities.
FACE AIDS provides a salary to each individual employed to craft the pins.



1. Fundraise for Comprehensive Healthcare.
• Pin Distribution
o The pins that you distribute on your campus will spark
conversations and will spread awareness long after your last event.
o Each pin is distributed in return for a $5 suggested donation to
support Partners In Health’s comprehensive health care programs
in Rwanda.
• Hold Fundraising Events
o Chapters use their talents and creativity to throw awesome
o Events range from the small scale such as tabling and bake sales to
year-long planning events such as Dance Marathons.
o Other examples of fundraisers include:
! Benefit concerts
! 5 k walk/runs
! Condom Couture (a fashion show) Learn More:
! Sport tournaments Check out the
! And More! Events Guide found
2. Educate Around HIV/AIDS and Global Health Equity. online to learn
• Hold Education Events more about
Chapters engage their communities through educational events planning
that share the message of FACE AIDS and raise awareness on Fundraising and
a variety of topics related to HIV/AIDS and global health. Education events.
o Examples include: (Coming Soon)
! Speakers
! Student Panels
! Movie Nights
! A Day Without Art
! Tabling with information
! And More!
• Volunteer
o Partner with an AIDS Service Organization to learn more
about HIV in your community.
• Inform Your Chapter and Community
o Include current events and discussions on HIV or global health
issues in chapter meetings.
o Engage in discussion on the Chapter Network and ask
questions of the FACE AIDS Expert Panelists
3. Bring National Campaigns to Your Campus.
• FACE AIDS runs annual fundraising and education campaigns to channel
chapters’ passion and action toward a movement wide goal.
• Campaigns bring chapters together as a part of the larger FACE AIDS

movement and work in solidarity with one another.
• National Office provides toolkits to successfully adopt, adapt and run the
campaign on your own campus.
• Campaigns fall into two categories:
o Fundraising: Targeted campaigns to raise money for specific
Partners In Health programs. (e.g. Back To School)
o Education/Awareness: Campaigns to raise awareness and
drive action around one particular issue (e.g. Be in the Know -


Along with participating in your chapter as described above, as a FACE AIDS
member there are several other great opportunities to be involved in the FACE
AIDS movement.
1. Participate in National Programs.
• Fall Conference
o Each fall (typically mid October) FACE AIDS brings students
from chapters around the country to Stanford University to
hear from amazing speakers, learn from each other, and Tip:
participate in leadership development. It is a powerful event Look for funding
and we strongly encourage every chapter to send at least one from your school to
representative. help cover the costs
o Check out for more info of these trips.
o Can’t make it to Stanford? FACE AIDS posts many of the
speakers’ presentations online.
• Rwanda Student Leadership Trip
o Each winter holiday break, FACE AIDS takes a small number
of students to Rwanda to visit the FACE AIDS and Partners In
Health programs for 10 days.
o Applications open late August for this opportunity.
• Ride Against AIDS
o Each summer students bike across the country as a team to
fundraise for FACE AIDS and educate about HIV/AIDS and
the work of FACE AIDS. Learn More:
o Begun in 2007, there have now been three Ride Against AIDS,
Find applications to
involving 11 students from 3 universities who have raised over these National
$80,000 for FACE AIDS! Programs online at
o Applications open mid-October. under
• Steering Committee
Act Now.
o Each year FACE AIDS brings together dedicated leaders to be
ambassadors for the organization.
o Steering Committee members meet three times a year to design
and support the National Campaigns.
o Members gain valuable leadership development through the
FACE AIDS service-learning curriculum.
o Applications open February.

• Camp Kwizera
o Each summer FACE AIDS hosts a day camp for middle school
students around social justice and service at Stanford
o FACE AIDS chapter members have the opportunity to apply to
be counselors at Camp.
o Applications open early January.
• Summer Directors
o Each summer FACE AIDS hires Summer Directors to
complete specific, very important programming projects, such
as the Fall Conference, Chapter Guide, and educational
o Applications can be found at
• Fellows Program
o The FACE AIDS Summer Fellowship in Health Innovation
provides an opportunity for students to design and implement
full-time summer projects that address HIV/AIDS and other
pressing global health issues, domestically or abroad.
o FACE AIDS will provide each Summer Fellow with $2,500 to
cover all personal costs associated with the program
o Applications open mid-October and are available online at
2. Connect with other FACE AIDS Chapter Members.
• Chapter Network
o If you have not yet joined the internal chapter network, do so
by going to and clicking “Log in to Chapter
Network” in the upper right hand corner.
o The Network functions much like Facebook. You can friend
people, send messages to others, join your chapter page, post
your chapter events and participate in forum discussions. Build the
o All chapter members should join! Movement! Get as
• Blog many of your
o Want to let others around FACE AIDS know what you are up friends and fellow
to on your campus? Write a guest blog post. chapter members to
o Email Maggie at if you would like to do join the network
this. and follow FACE
o The blog is also a great way to keep up with our programs in AIDS.
Rwanda and work happening at the National Office. Check it
out at
• Follow Us on Facebook, Twitter, and YouTube
o Facebook: Be a Fan of the FACE AIDS page
o Twitter: @faceaids (
o YouTube: faceaidsmovies (

3. Educate Yourself About HIV/AIDS Issues and Global Health
• Learn the Issues.
o Under the “Act Now: Learn the Issues” section of
are Education Bundles.
o Bundles are on a variety of topics and include videos,
interviews, articles and more surrounding each issue.
o New bundles are added throughout the year.
• Submit a Question to the Expert Panel.
o The expert panel is made up of experts in the field of global
health, social justice and HIV/AIDS. It includes individuals
from Partners In Health, Kiva, Human Rights Watch, FACE
AIDS, the South African Constitutional Court, and more!
o Each month members of our expert panel will publicly answer
a question submitted by chapter members.
o Their responses will be highlighted in their interview on the
“Act Now: Learn the Issues” sections of
o Submit your question at
• Stay Up to Date on Current Events.
o Each week the Education Directors will post current articles in
a forum on the Chapter Network.
o Share these with your chapter – they’re great conversation
o Comment on them in the forum, and post what you’re reading!

Chapter Support Director
In the National Office is the Chapter Support Director—a full time staff
member to help strengthen your chapter.

The Chapter Support Director can:

• Provide customized chapter resources
• Talk through how to build a FACE AIDS chapter To-Do:
• Work with you to set goals for your chapter
Email Maggie to set
• Help you brainstorm ideas for recruitment, events, etc.
up a monthly call
• Connect you with other chapter leaders in the movement
• And much more!

To get in touch with the Chapter Support Director, named Maggie Savage, email
her at or call 650-485-1445.

Chapter leaders will have a monthly call with the Chapter Support Director.


FACE AIDS is growing movement with many different people engaged at a

variety of levels. The following is an organizational chart to help you understand a
litte about who’s who within FACE AIDS.

US Based Full-Time Staff

• Executive Director: Oversees the daily operations of the organization.
Maintains partnerships. Does development work for FACE AIDS.
• Managing Director: Oversees the Director Corps, all US-based programs,
and does organizational accounting.
• Chapter Support Director: Maintains relationships with all US chapters
including current chapter contacts. Communicates weekly with chapters
through chapter blasts. Recruits new chapters.
Rwanda Based Full-Time Staff
• Program Directors: Oversee all the daily operations of FACE AIDS’ work
in Rwanda, including youth chapters, pin-making, and structured savings
• Program Assistants: Provide support to the Program Directors across
FACE AIDS’ work in Rwanda
Director Corps
• A group of dedicated students that each perform a specific role within the
National organization.
Steering Committee
• A selected group of dedicated chapter members focused on moving the
organization forward and serving as ambassadors for FACE AIDS.
Individual Chapters
• That’s you!


In this section, you will find…

• How to form your initial team
• How to set up your chapter
• How to write a constitution and become recognized as a student
organization on your campus.
One of the first things you should do as a FACE AIDS leader is find a team of
three to five people who will help you build your chapter from the ground up.
You don't have to have titles yet, or even know how you are going to set up your
chapter. Simply get together as a group, or have a series of one-on-one
conversations, and find the people who are most excited about the idea of
starting a FACE AIDS chapter.

Here are a few things that you can do to prepare for recruiting your founding
team of FACE AIDS leaders:

1) Visit and read up on our model, the history and current state
of the HIV/AIDS pandemic, and everything that we do to address the

2) Read this chapter guide all the way through and start to get a feel for how
FACE AIDS chapters work and what you and your team will be doing
throughout the year.

3) Invite everyone interested in FACE AIDS to an information session or a

small dinner. Give a short presentation about what we do, and why you
want them to help you start the chapter on your campus.


Every chapter in the FACE AIDS network is slightly different and it is up to your
chapter to decide how you want to set up your leadership structure. What is
important is that you find what works for you and your team within the context
of your school.

The organizational model that most FACE AIDS chapters use is one in which
five coordinators come together to plan and execute their programming for the

Email Maggie the
Name, Email and
Position of each
member of the
executive board

When developing your structure, keep these tips in mind:

• Expand your leadership as you grow as an organization: As your
organization grows, you can consider adding positions or restructure
depending on what works best for your chapter. Tip:
• Encourage teamwork: Work across committees and with each other to Hold a 1 to 2 day
meet your goals! Have everyone present their work plans at every meeting retreat with the
to ensure people are collaborating across positions. Use icebreakers to executive board to
encourage everyone to get to know each other. bond, learn about
• Use committees: When new members join the organization, they have the FACE AIDS, and set
chance to join a team and work with one of the coordinators on their a vision, goals, and
project through a committee. action plan for the
• Create event teams: Within the events committee many chapters will year.
charge a different person to spearhead different events, reporting to the
events coordinator. This encourages younger people to develop leadership
skills to one day work on the executive board.
Chapter Leader
The Chapter Leader is in charge of rallying the team around a shared vision,
facilitating meetings, communicating with the national organization, and providing
support and feedback for individual team members. The core of the Chapter
Leader’s role is team building, the importance of which cannot be overstated.
Specific responsibilities for the Chapter Leader include:
• Contacting students and student groups to solicit interest in participating in

the FACE AIDS chapter
• Planning and organizing team meetings
• Communicating with the Chapter Support Director at the National Office
each month
• Understanding the overarching vision and model of FACE AIDS and
communicating that to their team
• Liaising with School Administration
• Sharing the names and contact information of all chapter members with the
Chapter Support Director to facilitate communication

Education Coordinator
The Education Coordinator is in charge of planning the educational components
of FACE AIDS for the chapter, overseeing the distribution of educational
materials, and ensuring that all FACE AIDS events provide participants with the Tip:
resources to get involved and communicate the effects of the AIDS crisis in a
meaningful way. Education can range from discussing articles in each meeting to Connect with the
getting trained as HIV testers and counselors to doing HIV education in local Education Directors to
middle / high schools. Specific duties include: help with finding
specific materials for
• Staying informed on issues surrounding global health and HIV/AIDS to
an event or on a
share with chapter, which can be done through the “Learn the Issues” of
particular topic. and through the Chapter Network Forums
• Searching out specific opportunities on campus (internships, scholarships,
volunteering projects etc.) and incorporating them into the educational
• Working with the events planner to incorporate the educational materials
into each event to maximize student exposure
• Referring interested students to the appropriate resources so that they may
become more informed and involved in the AIDS pandemic
• Organizing educational events for your chapter and campus
Events Coordinator
The Events Coordinator is in charge of planning and organizing FACE AIDS
events on their campus. Specific duties include: Tip:
• Facilitating communication within the team, especially with the Education Make sure the
Coordinator, to develop ideas for events Events Coordinator
• Finalizing a list of events that the team is committed to pursuing and talk to has a copy of the
your school to begin planning the events Events Guide.
• Communicating with and securing necessary participants for the events (Coming Soon!)
(speakers, panelists etc.)
• Working with the PR coordinator to promote the events to the community
• Managing logistics and volunteers for all events
Fundraising Coordinator
The Fundraising Coordinator’s primary role is engaging the community both on
campus and off to support the FACE AIDS chapter. The Fundraising
Coordinator monitors pin distribution and is ultimately responsible for making
sure that all of the money raised is sent back to FACE AIDS National. Specific
duties include:

• Working with the Events Coordinator to create fundraising opportunities
and events. (i.e. an entry fee into a basketball tournament) To-Do:
• Approaching local businesses, dorms, professors, academic departments, and Every time you
community members to raise donations for FACE AIDS and events submit money
• Organizing pin distribution and keeping track of money raised from pin raised to FACE
distribution AIDS, fill out the
• Keeping track of all individual donors (names and contact information) to Fundraising Form
the FACE AIDS chapter and reporting this information back to the FACE on the Chapter
AIDS National Office. Fill out online form to record all donations. Network.
• Can also serve as the treasurer of the chapter and manage all cash flow in
and out of chapter (could be a separate person as well)

PR/Media Coordinator
The PR Coordinator is in charge of using the media to promote their FACE
AIDS chapter. Specific duties could include:
• Sending press releases to local newspapers and news stations with an
introduction to the mission and a summary of events
• Updating school publications and facilitating interviews and op-eds with
their local and school newspapers
• Creating and maintaining the FACE AIDS Chapter Network group for the
chapter, and using it to spread necessary information amongst team
• Creating a social media strategy for the chapter (Facebook, Twitter, etc.)


Secretary: It is important to keeps records of all chapter activities from events to
meeting minutes to finances. It allows for continuity from year to year. The
Secretary can help each coordinator keep track of his or her own records, can
create sheets the each coordinator should fill out following events, and can serve
as the minute takers at all meetings. The Secretary maintains all chapter
membership lists and sends out communications to chapter members. (It is
possible that the PR Coordinator could fill this role as well). Learn More:
Volunteer/Logistics Coordinator: Some FACE AIDS chapters that volunteer Check out the
frequently create a volunteer coordinator who focuses entirely on signing Leadership Guide
members up to volunteer, training members to represent the organization, and for more on
coordinating the details of outreach. This person can be in charge of setting up building team unity
volunteer events out in the community with local AIDS Service Organizations. and chapter
Organizational Liaison: Some chapters maintain relationships with many culture.
organizations on their campuses and in their communities. This person keeps
other organizations up to date on FACE AIDS’ activities and build new
relationships for collaboration.
Social Chair: Some chapters find it useful to appoint one person to devote him or
herself to managing the social aspects of the organization. A social chair is useful
in helping to create chapter cohesion and a bond between members.


Once you decide how you will form your chapter, you should set the roles of
your leaders, a general structure for your organization, and a few rules,
procedures and traditions. While your constitution will be unique, it should
incorporate the following sections:
Mission and Purpose
Email Maggie the
• Write exactly why your chapter exists. final copy of your
Membership Requirements Chapter
• Explain what types of people can be members of your chapter (e.g. Constitution.
students, faculty, staff, general public).
• Note that FACE AIDS does not discriminate based on gender, age, sexual
orientation, etc. and thus no form of discrimination may be present in your
• List the leadership positions of your chapter.
• Explain how someone can become an officer (or coordinator) in FACE
• Note the responsibilities of each officer.
• Some chapters write in a minimum requirement for meetings (e.g. “FACE
AIDS will have no fewer that six meetings per semester).
• If you decide to have committees in your chapter, it might be a good idea to
write out guidelines for how those committees will function, what they will
be in charge of, who can run a committee, and how they will be formed.
• Many chapters have specific procedures for how to make decisions, such as
group voting procedures, officer-board voting, or consensus.


Most schools have some sort of organization or administrator in charge of To-Do:
overseeing and monitoring student organizations. This may be your student Register with your
government or senate. Alternatively, there may be an administrative office campus and know
devoted solely to student leadership. the timeline to
apply for student
Tips for becoming recognized on campus:
• Meet with the administrators in charge of campus organizations
• Learn what signatures and forms you need in order to register
• Talk with other student leaders about forming a successful organization on
your campus
• Have your Constitution and chapter structure in place when meeting with
• Find a faculty advisor to help you navigate the process and guide the chapter


In this section, you will learn how to craft a message that communicates the
mission of FACE AIDS in a motivating way. It is important that all FACE
AIDS chapter members can talk about the work of FACE AIDS and draw
more interest to the FACE AIDS movement for health equity and social justice.
Talking about an organization takes practice and a strong understanding of its
mission and impact. You might have 30 seconds to interest someone in FACE
AIDS or you may have a bit longer to explain the movement and your own
involvement in it. Either way, we hope that this gives you a few different tools in
which to talk about FACE AIDS.
Three different tools to talk about FACE AIDS:
• FACE AIDS Key Phrases
o Short one-liners that you can use to describe FACE AIDS.
• Telling your story Tip:
o A technique used by organizers to create a personal connection PRACTICE
between the people that they are talking to and the movement PRACTICE
that they represent. PRACTICE
• Pitching your story
o A 30-second explanation that introduces FACE AIDS to your
listener and then asks them to commit to your chapter in a
specific way.


While we hope that you have longer conversations with people about FACE
AIDS often times you only have a few seconds to catch someone’s attention. Use
these key phrases to help get the FACE AIDS message across quickly.
• FACE AIDS is a movement of young people committed to fighting
HIV/AIDS. We educate and inspire students to be leaders for global health
equity and social justice.
• We fundraise to support comprehensive health care in Rwanda. We've
raised over $2 million in the past five years.
• We support the efforts of young people in Rwanda and the US to fight
• You can make a difference in the fight against AIDS. Learn how by
coming to our next meeting/event/etc.

The best leaders do not simply get to know other people, nor do they just listen
to them. Rather, they model devotion and passion, and they each use their
personal story as a way to inspire action in others. It is important for you to be
able to articulate who you are and why you’re a part of this movement.
How do personal stories inspire action? Tip:
• They make a problem imminent and personal. Complete Telling
• They inspire us with emotions. Your Story with
• They demonstrate challenges and show solutions. your entire chapter
Personal stories all present challenges, and the speaker deals with them in some as both a chapter
way, reaching a solution. This gives us hope (there is a solution!) and makes us culture building
empathize with certain values (equality in these cases). exercise and a
chance to practice.
How to Tell Your Story
The first part of telling your story is personal exploration: ask yourself why
you’re interested in global health equity, HIV/AIDS and social justice and how
FACE AIDS provides you with a means to engage in those interests.
Second, craft a story you can use when communicating with others. Telling your
story to others gives them a sense of who you are, where you come from, what
challenges have shaped your life and what choices brought you to FACE AIDS.
Your story can be a powerful tool to recruit new leaders, start a meeting or
Being able to tell your story also makes you a great leader, because people
become emotionally engaged with you and the work you’re doing in FACE
AIDS; they have a reason to follow you. Through your story you’ll show them
that you have faced challenges and made choices based on your values.
Your story does not have to be dramatic. It is often easy to hear other people’s
stories, especially those from great leaders like Paul Farmer or Barak Obama and
say, “my life is not that incredible” or “I’ve never been in a situation like that”.
Don’t be intimidated; just think back on your experiences that have shaped you
so far.
Telling your story requires critical reflections on your life, values, and how those
values were shaped.
Your story should revolve around three main points:
1. A Challenge
A challenge is an emotional time in your life that made you question who you are
and what you believe in. It is something that pushed you out of your comfort
zone and challenged the way you thought or acted. It could be a moment, an
experience, a fact, or a conversation. While there are many different moments,
challenges or choice points you could choose from and all of them make you

who you are today, try to focus on just one.
Questions you should ask yourself:
• Why did you feel it was a challenge?
• Why was it your challenge?

2. A Choice
The choice you make after your challenge speaks to your character and values.
Did you run away from the challenge or did you stand up to it and choose to
make a difference?
Your choice can be the first time you ever knew you cared about this work or it
could be a re-engagement years after that moment.
Questions to ask yourself:
• How did you deal with those challenges?
• What choices did you make when you were faced with them? Why?
• Where did your decision come from? Which of values did you draw from?
• How are the values of this choice connected to the values of FACE AIDS?
3. An Outcome
The outcome gives your audience hope. While your challenge may have been
difficult and very emotional, because you made a choice, the outcome of the
situation is positive.
• The outcome is an engagement in something larger than that one choice.
• It shows that you are part of community of young leaders who all hold
similar values and are invested in the fight against HIV/AIDS.
• It exemplifies how you feel connected to broader struggle through your
challenge and your choice.
Questions to ask yourself:
• What were the outcomes of your choices?
• How did your decision affect your life and those around you?
• How did you feel following the outcome? How do your want others to feel
because of your outcome?
• What did you want to teach people / want people to learn?

Connect to FACE AIDS and the Movement

Your story is the most powerful when it is connected to the story of the FACE
AIDS movement and community that you are building and the action you hope
other members will take. In addition to your personal narrative, your story
should communicate why our movement is necessary and why it works.
Motivate others to act
• Your story should move people to specific action.
• You should show them how things might be different if they act.
• They should feel as though being a part of a community one can make a

• Find one key challenge or choice point to focus on for your FACE AIDS
• Constantly ask yourself why.
• Use specific details.
• Think about the emotions that these key challenges and choices evoked.

Think of 3-5 Key Challenge or Choice Points as an initial brainstorm






Choosing one of the points from above map your story:

Use the questions on the previous pages



End with the Lesson:

• How does this connect to the goals of FACE AIDS?
• Why should anyone care?

A pitch is a 4-5 sentence explanation of who FACE AIDS is and what we do.

• The pitch can be incorporated at the end of your story as the ending lesson
• Try to end your pitch with an “ask.” Something tangible you want your
listener to do. This could include:
o Making a $5 donation toward a pin
o Signing up for your email list
o Coming to a meeting
o Volunteering for one of your events
o RSVPing to attend one of your events
• Make your ask specific. It is much more effective to say, “Can I put you
down as attending our next Monday meeting at 6 pm” than “Will you
come to a future meeting for FACE AIDS.”
• You want to target your pitch to the audience that you are speaking with.
Your pitch to a fellow student that you want to join the chapter might
sound differently than your pitch to a professor who you want to speak at
your next meeting.

Recruiting/FACE AIDS Overview Pitches:
FACE AIDS is a dynamic student movement that raises money and awareness
to fight HIV/AIDS. Our fundraising provides comprehensive health care to
HIV affected individuals in rural Rwanda through an organization called
Partners In Health. Our awareness campaigns create a dialogue about HIV Tip:
helping to end stigma and discrimination against those living with the virus.
Would you like to join us at our interest meeting next Monday in College Hall? If so, please Often your will end
your own personal
sign up on this email list.
story with a pitch or
ask as the ending
FACE AIDS is a student movement dedicated to mobilizing and inspiring
lesson. Remember
students to fight AIDS. By joining FACE AIDS, you join students at over 200
that together they
chapters across the U.S., and several in Africa, who are working to build the
should still be short
next generation of young leaders in global health equity and social justice. As .
a student chapter, we fundraise for Partners In Health to provide
comprehensive health care to rural Rwandans and raise awareness about
global health equity. We would love for you to join us in this movement. Our
next event is XXX on Sunday. Can I put you down for attending?

FACE AIDS’ Rwanda program works directly with HIV-affected youth

running income-generating projects to create social and financial support
networks. Just as FACE AIDS is developing the next generations of leaders
here in the United States, they are doing the same in Rwanda to ensure that
there is a generation equipped to address the global health challenges ahead.
We are currently looking for new members to join our FACE AIDS chapter. Will you attend

our informational meeting next Monday?

Fundraising Pitch:
As a part of FACE AIDS we are fundraising to support comprehensive health
care in rural Rwanda. We fundraise for Partners In Health, an organization
which partners with the Rwandan government to provide healthcare to the
poorest of the poor in Rwanda, most of who have been affected by the HIV
pandemic in someway. Today we are distributing pins beaded by HIV affected
individuals in Rwanda during an income generating project. Would you support
comprehensive health care with a suggested donation of $5 in exchange for a pin?

Faculty Pitch:
As members of FACE AIDS, we believe that students can harness their own
passions to fight AIDS by holding testing campaigns on their campus, riding
their bikes across the country or doing anything else they can dream up!
Nationally FACE AIDS has raised over $2 million to support comprehensive
health care and HIV affected individuals in Zambia and Rwanda. We want to
do more as a chapter to understand global health equity issues in addition to
our work fundraising. We are currently looking for faculty to speak on issues
around global health and social justice. Would you be willing to speak one of our
chapter meetings on the current state of the pandemic (or what ever else their expertise
happens to be)?


Often when you are speaking with someone they have questions about the work
that you are doing. The following are some frequently asked questions and
answers for you to use. Tip:
Where is FACE AIDS located? In what countries do you work? Got a question that
FACE AIDS is based in Palo Alto, California, and has chapters at over 200 you are not sure
college and high school campuses across the United States and in Canada and how to answer?
the UK. In Africa, our work is currently focused in Rwanda. Call Maggie at
What is the relationship between FACE AIDS and Partners In Health? 650-485-1445
To maximize the impact of student efforts, FACE AIDS donates all student
fundraising to the non-profit organization Partners In Health (PIH), to support
medical care for FACE AIDS pin-makers and their communities in Rwanda.
Partner In Health works in 12 different countries to provide high-quality,
comprehensive health care to the poor, while addressing the causes of poverty and
disease. They are recognized as a leader in the field to provide quality health care
delivery in resource-poor settings. PIH hires and trains local people to provide
care in the communities where they live. Founded by Dr. Paul Farmer, Ophelia
Dahl, and Dr. Jim Kim while they were still students, PIH inspires students by
demonstrating their tremendous ability to make a difference in the fight against
AIDS now.
How much money does FACE AIDS raise? Where does it come from?
FACE AIDS emphasizes a model of grassroots fundraising, encouraging student

chapters at campuses across the country to harness their creativity and energy to
raise funds through events, awareness and solidarity events, and more. Part of the
fundraising comes from the distribution of beaded AIDS awareness pins in
exchange for $5 donations. Fundraising is also often done as part of a FACE
AIDS national campaign such as Back To School. Since 2005, FACE AIDS has
raised over $2 million. All money raised by student chapters is donated to Partners
In Health for use in Rwanda. FACE AIDS raises additional funds through private
donations and foundation grants to support operating and programmatic costs.
Where and how can I donate money?
Go to to donate online. If you prefer to send us a check,
you can mail it to: FACE AIDS, P.O. Box 46, Palo Alto, CA 94302. Thank you!
Is FACE AIDS a 501(c)(3) nonprofit organization? Is my donation tax-
FACE AIDS is a 501(c)(3) nonprofit organization and all donations are fully tax-
deductible. Our tax ID number is 20-3699060.
Who made my pin?
Partnering with cooperatives, we employ members to make beaded AIDS
awareness pins and help them to save a portion of their income. We then provide
business skills and financial management training, and support our partners to
develop rotating savings and credit cooperatives, enabling members to start or
strengthen small businesses and begin to move out of poverty. For more
information check out
Where can I find out more?
A good first stop is our website, and PIH’s website, to find out more about the work that both FACE AIDS and PIH are
doing in Rwanda. If you have further questions, please don’t hesitate to reach out
to Maggie!

Recruitment and Sustainability
In this section you will learn…
• How to recruit successfully
• Who to target on your campus
• How to run a successful information session
• What resources are available to you to help recruit
• How to create a transition plan


Who: Create a list of demographics to recruit from. Examples
• Other student service/student group networks. You can look for
forums where a lot of students interested in service and global health
converge and announce the opportunity there. Work with your school’s
community service center if useful.
• Your like-minded friends! Sometimes, personal networks can be a great
source of ties to potential leaders particularly if you have friends engaged in
global health or related areas. Your friends may know of good candidates or
have ties to networks you could tap.
• Relevant classes/majors. Find professors/teachers that teach classes on
subjects related to global health, HIV/AIDS, social justice, etc.
You can always be thinking about recruiting new members to the organization
but there are certain times of the year to really rally the troops to recruit new
• New Student Activities Fair: Pull in freshmen when they are new to your
• During a major fundraiser/event
• Around World AIDS Day
How: Plan out how you will recruit members
You are going to have to plan out exactly how you will recruit members to FACE
AIDS. Here are possible ways to recruit:
• Meet-and-greets
• Information sessions
• Speak at other organizations’ meetings
• Send out Facebook messages or list serve emails
• Speak at relevant classes

• Community building
• Civic engagement building engaged communities of passionate people
• Giving passionate students a space

Think about these vital recruitment resources to draw in potential new members: Learn More:
• Chapter Brochure: For greater details about the organization
Email Maggie for
• Flyers: To advertise your events
template flyers and
• Quarter Sheets: To advertise your general information session, first
Intro PowerPoint.
meeting, and other events.
o Tip: put a crossword or Sudoku puzzle on the back so people
have more incentive to take one.
• FACE AIDS Intro PowerPoint: Provides a brief overview of FACE AIDS,
to be used at your information session (Find it here:
• Informational Poster: Either on a tri-fold or poster board- make a poster
with information about your chapter that people can look at while they ask
you questions.
• Banner: Each chapter should have a banner with our logo to bring to every
event, whether for recruitment, campaigns, or events. You can order a
banner at for free; all you have to do is
pay the shipping!

Goal Setting/ Brainstorming
1) Set a recruiting vision with your team. How many people do you want to get
to your first meeting of the year or to be a part of your chapter? ____________
2) Hold a “Who” and “How” Brainstorming session with the team. Think about
who you can target on your campus and how you can reach them.
4) Narrow down the individuals, groups, and majors that you are going to target.
5) Assign a contact method to each of the groups that you are going to contact.
Example: Will you put flyers in the architecture building to reach the architecture
students? How about getting access to an architecture listserve? How about
holding a tabling session outside the architecture building one day?
6) Assign a point person and a deadline for contacting each group.
Example Recruiting Planning Worksheet

Who How When Follow Up

Organization Name of Flyering, Date to be Date follow up
Majors/Academics person to do listserve completed by occurred
Personal contacts outreach email, etc
to target

7) Create an excel spreadsheet, listserve, and an email sign up sheet of all
potential/new chapter members.
8) Make sure that you have practiced crafting your pitch with all the members of
your team
9) Book a room for a meet-and-greet, first meeting, or information session. Tell
your team the time and place.
10) Check in with the other members of your team to make sure that everyone is
putting up the flyers, sending out the emails, making the phone calls, speaking at
the meetings that they need to.
11) Hold your first meet-and-greet/ first meeting!

Thinking about long-term chapter sustainability happens the moment you begin a
chapter. The following will help you think about how to ensure continuity from
year to year as well as find and transition to new leadership.
Tips for chapter sustainability:
• Ensure your chapter has members from a variety of class years so that
you can develop a leadership pipeline where there are always younger
members excited to take over.
• Write everything down! Create binders for each coordinator that include:
o Relevant Chapter Guides To-Do:
o Important contacts list
- Related student groups and their chapter leaders Create binders for
each leadership
- Faculty mentors
- Important administrators
o Records of coordinators activities, major projects and events over the
last year
o Lessons Learned
o In writing or in person explain what worked and what didn’t work
over the past year, share new ideas you have for the chapter and
what you learned
• Make sure Nationals has a list of all executive board members
• Ensure that all Chapter members are on the Chapter Network

Transitioning Leadership:
• Have a plan in place for selecting new leadership. You can choose new
leadership through a variety of methods, such as: To-Do:
o Discussion and consensus When you are
o An election process about to transition
o Voluntary self-nomination leadership, fill out
o Current leaders could just approach the most dedicated team the Transition Form
members to suggest that they become leaders found online.
• Fill out the Transition Form from the National Office so that they have
up-to-date contact information for your chapter. The Transition Form is sent
out to chapter leaders each spring.
• Contact the Chapter Support Director ( to let her
know how she can help you in the transition process.
• Look into administrative requirements for getting university/school
sponsorship or funding for the next school year before the end of the current
school year, in case there are springtime deadlines.



SAMPLE Constitution of (Your School’s) FACE AIDS Chapter

Article I ---- Name

The name of this organization shall be “(Your School’s) FACE AIDS Chapter”

Article II ---- Statement of Purpose

The purpose of this organization shall be:

To raise awareness about the HIV/AIDS pandemic on our campus and throughout our
community by:
a. Distributing pins that expose peers to the lives and stories of Rwandan affected by
b. Holding educational events about HIV/AIDS and global health equity
To raise money to
a. Provide comprehensive treatment by Partners in Health to FACE
AIDS pin-makers and their communities
b. Provide a renewable source of income to the pin-makers and help them
found locally sustainable businesses

Article III ---- Membership

Membership in this organization shall be open to (Your school’s) student body, faculty, and staff.
FACE AIDS does not discriminate on the basis of race, color, national origin, age, disability, sex,
religion, or sexual orientation.

Article IV ---- Officers and Committees

The officers of this organization (and their responsibilities) shall be:

Chapter Leader: The Chapter Leader is in charge of rallying the team around a shared vision,
facilitating meetings, communicating with the national organization, and providing support and
feedback for individual team members. Responsibilities include:
• Contacting students and student groups to solicit interest in participating in the
FACE AIDS chapter
Planning and organizing team meetings
• Communicating with the Chapter Support Director at FACE AIDS National
• Understanding the overarching vision and model of FACE AIDS and
communication that to their team

Education Coordinator: The Education Coordinator is in charge of planning the educational
components of the chapter, overseeing the distribution of educational materials, and ensuring
that all FACE AIDS events provide participants with the resources to get involved and
communicate the effects of the AIDS crisis in a meaningful way. Responsibilities include:
•dSearching out specific opportunities on their campus (internships, scholarships, volunteering
projects, etc) and incorporating them into the educational material
•hWorking with events planner to incorporate educational materials into each event
•oReferring interested students to the appropriate resources to they may become more
informed and involved in the aids pandemic

Events Coordinator: The Events Coordinator is in charge of planning and organizing FACE
AIDS events on their campus. They work with the team to develop event ideas and with the
school administration to secure venues, organize speakers and promote the event to the
community. Responsibilities include:
•vFacilitating communication within the team, especially with the Educational Coordinator,
to develop ideas for events
•tFinalizing a list of events that the team is committed to pursue and talking to the administration
to begin planning the events
•nCommunicating with and securing necessary participants for the events (speakers,
panelists, performers, etc.)
• Working with the PR coordinator to promote the events to the community

Fundraising Coordinator: The Fundraising Coordinator’s role is engaging the community both
on and off campus to support the FACE AIDS chapter. The Fundraising Coordinator also
monitors pin distribution and is ultimately responsible for making sure that all of the money
raised is sent back to FACE AIDS National. Responsibilities include:
•uWorking with the events coordinator to create fundraising opportunities (i.e. an
entrance fee)
•eApproaching local businesses, dorms, professors, academic departments, and
community members to raise matching grants
•eKeeping track of money raised from pin distribution
•eBeing accountable for pins and money to be returned to FACE AIDS National

Public Relations Coordinator: The Public Relations Coordinator is in charge of using the media
to promote their FACE AIDS chapter. The PR Coordinator can use media such as their school
newspaper, local newspapers, and Facebook. The publicity generated by the PR Coordinator
maximizes their team’s exposure to their community to garner support for the chapter and to
spread the message that student’s are making an impact in the fight against AIDS.
Responsibilities include:
•uMaintaining your chapters’ profile on the Chapter Network
•aSending press releases to local newspapers
•eUpdating school publications
•oCreating and maintaining a Facebook group for their chapter’s FACE AIDS chapter,
and using it to spread necessary information amongst team members and pin owners

(OPTIONAL: if you are using any of the extra leadership positions found in Section 2: Laying
the Foundation, you may want to insert the appropriate descriptions from the list below)

Elections for Officers:

1. Elections of officers shall occur [when].

2. Any member of this organization is eligible to run for office.
3. Quorum for elections is [two thirds] of the group.
4. Any member is elected if he or she wins a majority of the voting members.
5. If more than two people are running and no one wins a majority, then the person with the
fewest votes is dropped from the ballot and votes are recast.
6. The term of office runs from [date] till until [date].

(You should include however you will appoint or elect your executive board here. It might be
through an application process and voted on by members or simply consensus.)

Removal of Officers: Officers may be removed by a [two-thirds] vote of the members.


(OPTIONAL: if you are using committees at all, either in a pure committee system, or in a
committee-coordinator system, think about putting this section in your constitution.)

At any time during the campaign, the members and coordinators can vote, through simple
majority, to create an ad hoc committee. Committees will be formed around specific tasks or
events, and may include any member.

Every committee will be led by a “chair”, which will be a member of the committee nominated
by the members of that committee or by the respective coordinator. Every committee may have
the option of nominating two “co-chairs” if they believe the committee necessitates two

All committee chairs will be assigned an officer to report to given the specific nature of the
committee (i.e. a committee created for a certain event will work with the events coordinator,
and so forth).

At the end of a committee’s tenure, the membership may vote, by majority, to make it a
permanent committee.

Article V ---- Meetings

1. Meetings shall be held at least every [time period].

2. Meetings shall be presided over by the president, unless she is absent, and in that case the
[other officer] shall preside.
3. All decisions shall be made by a majority vote of all members present.
4. Quorum for a meeting shall be [one quarter] of the members of the organization.

Article VI ---- Affiliation
This FACE AIDS chapter is an official chapter of FACE AIDS. It therefore has the right to
distribute FACE AIDS pins, use their provided educational and instructional material, have full
access to the FACE AIDS website and communicate with the Chapter Support Director for any
advice or assistance.

Article VII ---- Amendments

1. Amendments shall be presented by any member of the organization.

2. Amendments shall be passed by a [two-thirds] voted of the members present.
3. Quorum for amending this constitution shall be [one third] of all members of the

Article VIII ---- Finances

(Check with your school about how to write this section as it varies from school to school what
they require in terms of Financial management.)

Article IX ---- Statement of Compliance

This organization shall comply with all university and campus policies and regulations and local,
state, and federal laws.

Approved by:_______________________________




In the Beginning
! Register your chapter at
! Set up an introductory phone call with Maggie, Chapter Support Director (650-

! Write a Chapter Constitution and email copy to Maggie (

! Register FACE AIDS as an official organization on your campus

! Order your first set of pins and pincards

! Email your executive board contact information (name, email, phone, class year)

to Maggie or fill out the executive board roster form

( on
! Join the Chapter Network and get connected to other FACE AIDS members in

the Network

! Have a monthly call with Maggie, Chapter Support Director
! Submit Fundraising form with individual donor names, contact information and

and funds raised either through or by check to FACE AIDS,

PO Box 46, Palo Alto, CA 94302 (Find the form here:
! Submit a Chapter Roster (names and contact information) to Maggie so that all

chapter members can stay connected to FACE AIDS Nationals

! Take part in National Campaigns and Programs

In April
! Fill out Leadership Transition Form