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Demand and Supply Analysis

A market is a group of buyers and sellers that interact to exchange a good or service.

Markets differ in their degree of organization (e.g., securities markets, housing markets with multiple
listing services, farmer's market, lawn care, Ebay).

Markets often have an important geographical dimension, e.g., Capital District housing market. However,
there are numerous examples where geography is relatively unimportant in determining the buyers and
sellers that interact. Examples include the markets for many financial services and assets as well as
personal computers.

Even though the institutional details of markets differ, markets have the common property that goods and
services are exchanged and prices are determined. It is the interaction of buyers and sellers in the
marketplace that determines price and quantity.

Markets are classified according to their degree of competition.

1. A market is perfectly competitive if the goods sold by all firms are identical and there are sufficient
numbers of buyers and sellers so that each has a negligible effect on the market price (i.e., each is a
price taker).
2. A market is monopolistically competitive if there are many sellers selling slightly differentiated
products. In this case, sellers have some control over price.
3. Oligopoly refers to a market where there are only a few sellers who may not compete aggressively.
4. Monopoly refers to the case where there is a single seller that sets the price.

We first consider the case of perfect competition. The following relates to the behavior of buyers.

The quantity demanded is the amount of a good that a buyer is (buyers are) willing and able to purchase
during a specified period of time. Quantity demanded refers to a particular number of units.

A change in the quantity demanded is the change in the quantity of the good that a buyer is (buyers are)
willing and able to purchase. This is a change in the number of units.

What determines the quantity demanded? The quantity demanded by a consumer will depend upon the
following factors:
The good's own price.
The consumer's income.
The prices of related goods.
The tastes and preferences of the consumer.
Expectations and other special influences (e.g., weather).

(Think of these factors in the context of a particular good.)

In summary, Qd = f(own price, income, prices of related products, tastes, special influences) where Q d is
the quantity demanded and f(.) is the notation used to represent a function; the quantity demanded is a
function of the goods own price, .

First consider the relationship between the quantity demanded and the good's own price, ceteris paribus
(i.e., other things being equal).
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Vanessa's Demand Schedule

for video rentals (per month)

Vanessas
demand schedules
for video rentals price
quantity demanded
(per month) 14
price case A 12

$10 2 10
8
$8 4
6
$6 6 4
$4 8
2
dv
$2 10
2 4 6 8 10 12 14
quantity

A demand schedule is a table representation of the relationship between the price of a good and the
quantity demanded, other things equal.

A demand curve is a graphical representation of the relationship between the price of a good and the
quantity demanded, ceteris paribus.

The law of demand states that there is an inverse or negative relationship between a good's price and the
quantity demanded, other things constant.

The law of demand is reflected in demand curves being downward sloping. This has the following
implications:
When the price of a good rises, the quantity demanded falls, other things equal.
When the price of a good falls, the quantity demanded increases, other things equal.

In summary, demand is the relationship between the price of a good or service and the quantity
demanded, other things held constant.

Market demand is the relationship between the price of a good or service and the quantity
demanded by all buyers in the market, ceteris paribus.

The market demand curve is obtained by horizontally summing the demand curves for all buyers in the
market. See the following example.

An implication is that an increase in the number of buyers, ceteris paribus, will result in an increase in
demand.
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price
Demand Schedules
for Video Rentals
quantity demanded 14
(per month)
price Kim Derrek Van- total 12
essa
10
$10 1 0 2 3
8 a b c e
$8 2 0 4 6
$6 3 1 6 10 6
$4 4 2 8 14 4 m n q r s
$2 5 3 10 18 D
2
dD dk dv
2 4 6 8 10 12 14 16
quantity

Now consider what happens if "other things" change, rather than remain constant?

Reconsider Vanessa's demand for video's, here shown as "case A." A change in one or more of the
determinants of the quantity demanded, other than price, might lead to case B where, at each price, the
quantity demanded is lower than in case A. This is an example of a change in the demand relationship.

A change in demand is a change in the relationship between the quantity demanded and price, resulting
from a change in some determinant other than the good's price. A change in demand is reflected in a shift
of the demand curve.

Example of a Decrease in Demand

price
Vanessas
demand schedules
for video rentals
quantity demanded 14
(per month)
price case A case B
12

$10 2 0
10
$8 4 1
8
$6 6 2

$4 8 3 6

$2 10 4 4

2
d*v dv

2 4 6 8 10 12 14

quantity

Possible demand shifts:

reduction in demand: at each price, the quantity demanded decreases.
increase in demand: at each price, the quantity demanded increases.

Remember: A change in price does not result in a change in demand, i.e., the demand relationship
reflected in a demand curve. (Remember, change in demand refers to a shift in the demand curve.) Rather,
such a price change results in a movement along a given demand curve. A change in the price of a good
results in a change in the quantity demanded but not a change in demand.

Changes in the demands of individual buyers result in changes in market demand. In addition, a change in
the number of buyers will also lead to change in market demand, even if the demands of individual buyers
remain unchanged. Example: Think about the effects of the baby-boom generation on the demand for
various products.

The causes of a change in market demand are as follows:

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A. Change in income.

A good is a normal good if the demand for the good is positively related to income; for example, an
increase in income leads to an increase in the demand for the good. Example?

A good is an inferior good if the demand for the good is negatively (inversely) related to income; for
example, an increase in income results in a decrease in demand for the good. Example?

B. Change in the prices of related goods.

Two goods are substitutes if the demand for one is positively related to the price of the other (e.g., if
a fall in the price of one good leads to a reduction in the demand for the other).

Goods will often be substitutes when they serve similar purposes (e.g., butter and margarine).

Two goods are compliments if the demand for one is inversely related to the price of the other (e.g., a
fall in the price of one good leads to an increase the demand for the other.)

Goods will often be complements when they are used together (e.g., bread and butter, gasoline and
tires).

Some goods are unrelated in that a change in the price of one does not affect the demand for the other.

C. Changes in tastes.

Examples: baseball caps, tattoos, oat bran, baseball caps (worn backward)

D. Changes in other influences.

Example: expectations regarding future prices and income, and weather.

Exercise 1: Show (graphically) how the demand for CD's is likely to be affected by each of the following:
A decrease in the price of CD's.
A fall in the price of cassette tapes.
An increase in the price of CD players.
A decrease in the price of digital tape recorders.
An increase in the price of milk.
A new government program is implemented which gives every college student a payment of $1000 per
month.
There is increased interest in listening to live music, rather than recordings.

Exercise 2: Show graphically and explain what will happen to the demand for gasoline when:
The price of air travel increases.
The price of automobiles fall.
Income rises.
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Highway tolls rise.

Better public transportation becomes available.
The price of gasoline rises.

Exercise 3: List various examples of factors that would cause a change in the demand for eggs.

Now consider the supply side of a market.

The quantity supplied is the quantity of a good a seller is (sellers are) willing and able to make available
in the market over a given period of time.

Quantity supplied refers to a particular quantity.

A change in the quantity supplied is the change in the quantity of the good that a supplier is (suppliers
are) willing and able to make available in the market over a given period, often as a result of a change in
the good's price.

The quantity supplied of a good will depend upon the following factors:
The good's own price.
Prices of inputs used to produce the good.
The technology regarding the transformation of inputs into the output.
The prices of other goods the seller (sellers) could supply.
Expectations.

In summary, Qs = g(own price, prices of inputs, technology, price of alternative products, expectations)

Supply is the relationship between the price of a good and the quantity supplied, holding other factors
constant. This relationship can be represented in a supply schedule or a supply curve.

The following table shows a supply schedule for a farmers supply of eggs. In the space to the right, draw
a graph that graphically represents the same information. Also plot the supply curve.

Price quantity supplied

$ per dozen dozens per week
0.25 20
0.50 30
0.75 40
1.00 50
1.25 60
1.50 70
1.75 80
2.00 90

Law of Supply: There is a direct or positive relationship between a good's price and the quantity
supplied, other things equal.
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The law of supply is reflected in supply curves being upward sloping. An implication is that the quantity
supplied will be larger the higher is the good's price, ceteris paribus.

Market supply is the relationship between the price of a good or service and the quantity supplied by all
sellers in the market, ceteris paribus.

The market supply curve is obtained by (horizontally) summing the supply curves for all sellers in the
market. For example, in the following diagram, S is the horizontal summation of S 1, S2 and S3.

price S2
quantity supplied S1 S3
price (dozens per week)
$ per firm firm firm market 2.00 S
doz. 1 2 3 total
0.25 20 10 0 30
0.50 30 20 10 60 1.50
0.75 40 30 20 90
1.00 50 40 30 120 1.25
1.25 60 50 40 150 1.00
1.50 70 60 50 180
1.75 80 70 60 210
2.00 90 80 70 240 .50

50 100 150 200 250

40 60 quantity
(=40+50+60)

A change in supply is a change in the relationship between the quantity supplied and price that results
from a change in a determinant other than the goods price.

Examples of supply shifts:

increase in supply: at each price, the quantity supplied increases.
reduction in supply: at each price, the quantity supplied decreases.

Remember: A change in a goods price does not result in a change in its supply (i.e., the supply
relationship reflected in a supply curve). Rather, such a price change results in a movement along a given
supply curve. The change in the price of a good results in a change in the quantity supplied, but not a
change in supply.

A change in supply can result from each of the following:

Changes in the prices of inputs necessary to produce and sell the good.
Changes in technology.
Changes in expectations.
Changes in the prices of other goods that the seller could supply.

Exercise 4:
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Explain and show graphically how the supply of personal computers is affected by each of the following:
1. There is an increase in the wages paid to workers having the skills needed to build computers.
2. There is a decline in the prices of computer components.
3. There are improvements in knowledge of how to assemble computers.
4. The market price of trucks increases.
5. IBM decides to stop making personal computers.
6. The market price of personal computers declines.

Exercise 5:
Think of various examples of factors that would cause a change in the supply of eggs.

Interaction of Supply and Demand

Now consider how demand and supply interact to determine the market price as well as the quantity
transacted.

Digression:

Equilibrium is the state of balance between opposing forces. In equilibrium, the system is in a state of
rest as there is no tendency for change. Example: children on a see-saw.

In economics, there is an equilibrium when economic forces are in balance. In such a case, economic
variables will have no tendency to change.

Suppose that the market demand and supply of eggs are as follows:

P Surplus of 6000 units

Market Demand and Supply for Eggs
Price quantity quantity shortage pressure 2.00 S
demanded supplied or on price
surplus 1.75
0.25 8,000 2,000 shortage upward 1.50
0.50 7,000 3,000 shortage upward
0.75 6,000 4,000 shortage upward 1.25
1.00 5,000 5,000 none none 1.00
1.25 4,000 6,000 surplus downward
1.50 3,000 7,000 surplus downward
.75
1.75 2,000 8,000 surplus downward .50
2.00 1,000 9,000 surplus downward Shortage of
.25 D
4000 units
1 2 3 4 5 6 7 8 9 10 Q
(1000s)

There is excess demand or shortage when, at a given price, the quantity demanded exceeds the quantity
supplied. For example, at a price of $0.50 per dozen there is a shortage of 4000 units (i.e., dozens of
eggs).
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A shortage (excess demand) results in upward pressure on price.

There is surplus or excess supply when, at a given price, the quantity demanded is less than the quantity
supplied. In the above example, if the price of eggs was $1.75 per dozen, there would be a surplus of
6000 dozen eggs.

A surplus (excess supply) results in downward pressure on price.

When the quantity demanded equals the quantity supplied, demand and supply forces will be in
balance so that there will be no tendency for price to change.

A market equilibrium exists when the price of a good is such that the quantity demanded is equal to the,
quantity supplied.

There is equilibrium at the market price because the quantity demanded equals the quantity supplied; the
number of units that buyers are willing and able to purchase exactly equals the number of units that
sellers are willing and able to sell.

The terms equilibrium price and equilibrium quantity are used to denote the price and quantity that
correspond to the market equilibrium.

Law of demand and supply: The market price of a good will adjust so that supply and demand forces
will be in balance.

The details of how a market moves to the equilibrium price and quantity differs depending upon the
organization of the market. Consider an oral auction with an auctioneer. Even though there are no
auctioneers in most competitive markets, the markets tend to be self-equilibrating because of the
competition between buyers and sellers.

The law of demand and supply implies that the equilibrium price and quantity will be attained.
Furthermore, if the market demand and supply curves remain unchanged, there will be no tendency for
price and quantity traded in the market to change. Only if there is a change in demand or supply, or both,
will the equilibrium price and quantity change.

Consider how equilibrium price and equilibrium quantity change as a result of changes in
demand or supply, or both.

A. An increase in demand, ceteris paribus, will result in equilibrium price and quantity
both increasing.

With demand and supply curves D1 and S, respectively (shown below) the initial equilibrium is
at price P1 and quantity Ql.
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P D2
D1 S
E ffe c t of a n inc re a s e in d em a n d
w ith s u p ply u n c h a n ge d P2
d e m a n d S u p p ly net P1
e q u il. e f fe c t e f fe c t e ffe c t
q u a n tity up -- up
p ric e up -- up
Q1 Q2 Q3 Q

Now consider an increase in demand from D1 to D2. At what had been the equilibrium price, P1,
there is now an excess demand of Q3 Q1 units. Reflecting this excess demand, market forces
will cause the price to rise. The new equilibrium will be at price P2 and quantity Q2. Note that
both the equilibrium price and quantity both have increased.
Reconsider the situation after demand had increased but before price changed from the initial
level of P1 there is excess demand of Q3 Q1 units. Notice how the rise in price eliminates this
excess demand. The increase in price from P1 to P2 results in an increase in the quantity supplied
from Q1 to Q2 (movement along the supply curve S) and a reduction in the quantity demanded
from Q3 to Q2 (movement along the new demand curve, D2). In this way, the increase in price
leads to the elimination of the shortage.

NOTE: The increase in demand results in an increase in the quantity supplied, but not an increase
in supply.

B. A decrease in demand, ceteris paribus, will result in decreases in both the equilibrium price and
the equilibrium quantity.
P
D1
S

P1

P4

D5
Q5 Q4 Q1
Q
Exercise: Write out an explanation similar to that in case A, explaining how a decrease in
demand from D1 to D5 causes the equilibrium price and equilibrium quantity to fall.

C. An increase in supply, ceteris paribus, will result in reduction in the equilibrium price
and an increase in the equilibrium quantity.

With demand and supply curves D and Sa, respectively, the initial equilibrium is at price P1 and
quantity Q1.
 P
D Sa 10Sb

P1

P2

Q1 Q2 Q7
Q
a b
Now consider an increase in supply from S to S . At P1, which had been the equilibrium price
before the change in supply, there is now an excess supply of Q7 Q1 units. Reflecting this
excess supply, market forces will cause the price to fall from P1. The reduction in price results in
an increase in the quantity demanded (movement along the demand curve D) and a reduction in
the quantity supplied (movement along the new supply curve, Sb). These changes lead to a
reduction in, and ultimately the elimination of, the initial excess supply. The new equilibrium
will be at price P2 and quantity Q2. Note that the equilibrium price has fallen and the equilibrium
quantity has increased.

D. A decrease in supply, ceteris paribus, will result in an increase in the equilibrium price and a
reduction in the equilibrium quantity.

Exercise: Draw the demand and supply curves for a product and show that a decrease in supply
will result in an increase in the equilibrium price and a reduction in the equilibrium quantity.
Write an explanation similar to those above, explaining your analysis in detail.
P
D Sa

P1

Q1 Q
Now consider combinations of changes in demand and supply.

E. An increase in demand accompanied by an increase in supply will result in an increase in

the equilibrium quantity. The equilibrium price could rise, fall or remain unchanged - depending
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on the relative magnitudes of the shifts in demand and supply. This can be seen by considering
the changes in demand and supply one at a time.

In each of the following two diagrams, demand increases from D1 to D2 and supply increases
from S1 to S2.

In case 1, the increase in demand is large relative to the increase in supply. If price remained at
the initial level, P1, there would be a shortage (excess demand), which result in an increase in
market price (P1 to P2). Thus, in this case, the changes in demand and supply together result in an
increase in the equilibrium price.

P D1 D2
S1
S2
P2
Case 1
P1

Q1 Q3 Q

P D1 D2
S1

S2
P1
Case 2 P2

Q1 Q3
Q
In case 2. The increase in supply being large relatively to the increase in demand results in there
being an excess supply at P1 (given the new demand and supply curves). This leads to a fall in
the market price.

In general, whether the equilibrium price rises, falls or remains unchanged depends upon
whether the change in demand or the change in supply is larger (at the initial equilibrium price).

Note: with increases in both demand and supply the equilibrium quantity always increases.

F. An increase in demand accompanied by a decrease in supply will result in an increase in the

equilibrium price. The equilibrium quantity could rise, fall or remain unchanged - depending on
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the relative magnitudes of the shifts in demand and supply. Again, this can be seen by
considering the changes in demand and supply one at a time.
Effects of an increase in demand
together with a decrease in supply
demand supply net
equilibrium effect effect effect
quantity up down ?
price up up up

Practice drawing demand and supply curves showing the pre- and post-change equilibria and
demonstrate that the equilibrium price must rise but that the equilibrium quantity could increase
or fall.

Whether the equilibrium quantity rises, falls or remains unchanged depends upon whether the
demand effect or the supply effect dominates. This will be determined by whether (after the
changes in demand and supply) there is an excess demand or an excess supply at the pre-change
equilibrium price.

G. A decrease in demand accompanied by an increase in supply will result in a decrease in the

equilibrium price. The equilibrium quantity could rise, fall or remain unchanged - depending
upon the relative magnitudes of the shifts in demand and supply.

Effects of an decrease in demand

together with a increase in supply
demand supply net
equilibrium effect effect effect
quantity down up ?
price down down down

H. A decrease in demand accompanied by a decrease in supply will result in a decrease in the

equilibrium quantity. The equilibrium price could rise, fall or remain unchanged, depending upon
the relative magnitudes of the shifts in demand and supply.

Effects of an decrease in demand

together with a decrease in supply
demand supply net
equilibrium effect effect effect
quantity down down down
price down up ?
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A four-step analysis can be used to work through how various changes affect equilibrium price
and quantity.
1. Characterize the initial equilibrium (e.g., identify the equilibrium price and quantity).
1. Determine whether the events being considered result in changes in demand and/or supply.
2. If so, determine whether the events result in an increase or decrease in demand and/or supply.
3. Given the changes in demand and/or supply, determine how the equilibrium price and
quantity change.

Examples:
Consider the market for detached single family housing and analyze the effects of the following
changes:
The incomes of households increase.
There is an aging of the population; baby-boomers become senior citizens.
New construction technologies are developed.
Due to increased restrictions on logging in National Forests, the price of lumber increases.
A hurricane destroys 10 percent of a region's housing stock.

The above examples are applications of comparative static analysis, which is the analysis of
how the equilibrium price and quantity in a market change as a result of changes in factors
external (exogenous) to the market. (Remember that demand and supply interact to determine the
price and quantity traded in a market. However, there are a variety of factors external to the
market that can affect demand and/or supply.)

The analysis also can be reversed. Rather than consider the changes in equilibrium price and
quantity that would result from changes in the determinants of demand and supply, consider what
changes in the determinants of supply and demand could possibly explain observed changes in a
good's equilibrium price and quantity.

For example, consider the market for personal computers where there has been an increase in the
equilibrium quantity accompanied by very large reductions in equilibrium price. How can such a
change from point a to b explained in terms of changes in demand and supply?
D S
P

a
P1

P2 b

Q1 Q2 Q
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The above comparative static analyses of how changes in demand and supply affect equilibrium
price and equilibrium quantity are applicable for all competitive markets.

Examples of Different Markets

Market Good Price Buyers sellers
rental housing housing units rental rate per unit Tenants landlords
wholesale lettuce lettuce (pounds) price per pound produce farmers wholesalers
credit loans interest rate per year Borrowers lenders
labor hour worked wage per hour Firms individuals
foreign exchange yen dollars per yen those wanting those wanting
yen to liquidate yen
crude oil crude oil dollars per barrel refiners oil field owners
personal computer personal computers dollars per computer Individuals computer
companies