WebCenter Overview

Oracle WebCenter Team

April 2014.

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 The Center of Engagement

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 Oracle WebCenter Sites
Enabling the vision of an agile Visitor Experience

Sites
Empower business users to contribute and manage Web content in
real-time
Deliver Web content and campaigns to market faster with easy to use
tools
Granular analytics for optimizing Web content, promotions, and offers
Create targeted, interactive, and optimized experiences across Web,
mobile, and social channels
Enable User-Generated Content and Personalized, Customizable
Gadgets with Enterprise Moderation, Including Comments, Ratings,
Reviews, and Blogs
Integration with WebCenter Portal and WebCenter Content

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 Oracle WebCenter Sites Focus Areas

TO ENGAGE TO EMPOWER TO EXTEND ONLINE

CUSTOMERS BUSINESS USERS EXPERIENCES

Through cross channel

Your Customers with Your Business to Deliver integrations that provide
Relevant, Interactive, Engaging Online Customer Integrated Touch Points
multichannel Experiences Experiences across Channels

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 Oracle WebCenter Sites
Core WCM and WYSIWIG Site Authoring

Completely redesigned UI to
ease site authoring for
business users
Modern look and feel
Intuitive, visual-based
search results
Drag n drop content into
web pages

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 Oracle WebCenter Sites
Customer Segmenting, Targeting & A/B Testing

Flexible rules engine for creation of customer

segments & recommendations
WebCenter
Enables delivery of targeted content & campaigns
Segmentation based on implicit (behavioral) and/or
explicit (known user or characteristics) criteria
Enables granular targeting based on membership in
multiple segments

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 Oracle WebCenter Sites
Analytics

Typical Web Analytic Platform:

All High Level Web Traffic, Content Reports.
Ability to Extract Relational Traffic
Ability to Add Sensor to Page, Content Level.

Where Sites is Different is in the Segmentation

and Capture Solution.
Hadoop Engine for scaling out calculations for large scale
use. In-memory calculations and parallel use.
Because Sites does the delivery of site it is able to capture
the A/B testing of Segmentation and produce Reports
against those choices to be optimize use..

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 Oracle WebCenter Sites
Social: User-generated content with enterprise moderation

Add user-generated content to Websites:

Commenting, rating, reviews, blogs
Business user administration &
moderation of UGC
Enable UGC to drive the content of
dynamic sites

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 Multichannel
Engage Customers Consistently Across Web and Mobile Channels
In-context editing, authoring, & preview of
website for different device types
Manage mobile site plan/navigation structures
in Contributor UI
Use same templates for mobile & desktop or
customize for mobile specific pages
Supports HTML-5 / responsive design
WSDT manages mobile templates
Leverages full Sites targeting capabilities
Detect incoming devices and render device
optimized site

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 WebCenter Sites 11.1.1.8
CREATE DIGITAL EXPERIENCES THAT ENGAGE, GUIDE & CONVERT CUSTOMERS

MOBILE WEB EXTERNAL CONTENT ENHANCED SEARCH &

MANAGEMENT INTEGRATION PERSONALIZATION

Manage mobile sites with ease Create a media rich online customer Provide more relevant content
and market to your mobile experience using video and other digital and search results to guide and
customers more effectively marketing content from within the influence customers on your website
enterprise or from the cloud
. .
.
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 Customer Success: The Hartford

CUSTOMER ENGAGEMENT

One of the worlds largest insurance

companies
Delivers a consistent brand
experience across 100+ sites in
multiple languages with 150+
content contributors
Uses segmentation and targeting to
offer the most appropriate coverage
to site visitors
Able to support global deployment
with only five developers

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 Oracle WebCenter
Delivering Exceptional Online Customer Experience
Retail, Travel, Healthcare, Life
Communications, High Tech, Mfg and
Hospitality & Finance & Insurance Sciences & Public
Media & Energy Other
Consumer Goods Sector

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 WebCenter Sites
Demonstration

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 Demonstration Play 1
Rich Customer Experiences (Site Visitor)
Rich Site Content (Article, Images, Video, Documents)
Content Reuse / Content Rendering

Content Targeting (Enhancing Online Customer Experience)

Implicitly Deliver Targeted Experiences
Profile Derived / Segments / Click Stream

User Generated Content (Social Engagement)

Capturing Rich Customer Interactions
Ratings / Reviews / Comments / Blogging / Polls

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 Demonstration Play 2
User Experience (Day in the Life of a Marketing Business User)

Content Authoring
Visually make changes to content In-Line / In-Context of the page
Create and edit content, for example, a press release or brochure
Structured Content Entry Forms / Rich Text Editors
Page Assembly (through WYSIWYG page design)
Mobile Page Management
Workflow Notifications / Approvals / Publishing / Translation
Moderation User Generated Content
In-Site Segmentation Preview & Dynamic Page Assembly
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 Q&A

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