mileCou

FromWikipedia,thefreeencyclopedia

mileCoudelaChtaigneraie(French:[emilkuedla
t]26February18572July1926)wasaFrench mileCou
psychologistandpharmacistwhointroducedapopularmethod
ofpsychotherapyandselfimprovementbasedonoptimistic
autosuggestion.[1][2]

ConsideredbyCharlesBaudouintorepresentasecondNancy
School,[3][4]Coutreatedmanypatientsingroupsandfreeof
charge.[5][6]

Contents
1 Lifeandcareer
2 LamthodeCou(TheCoumethod)
2.1 General
2.2 Selfsuggestion
2.3 Twominds
2.4 Developmentandorigins Born February26,1857
2.5 Underlyingprinciples
Troyes,France
2.6 Willpower
2.7 Selfconflict Died July2,1926(aged69)
2.8 Effectiveness Nancy,France
2.9 Medicinesandautosuggestion
Occupation Pharmacistpsychologist
3 Criticism
3.1 Thepsychomedicalestablishment Spouse(s) LucieLemoine(18581954)
3.2 ThePress
4 Memorials
5 Works
6 Referencesinfiction
7 Seealso
8 Footnotes
9 References
10 Externallinks

Lifeandcareer
Cou'sfamily,fromtheBrittanyregionofFranceandwithoriginsinFrenchnobility,hadonlymodestmeans.A
brilliantpupilinschool,heinitiallyintendedtobecomeananalyticalchemist.However,heeventuallyabandoned
thesestudies,ashisfather,whowasarailroadworker,wasinaprecariousfinancialstate.Couthendecidedto
becomeapharmacistandgraduatedwithadegreeinpharmacologyin1876.

WorkingasanapothecaryatTroyesfrom1882to1910,Couquicklydiscoveredwhatlatercametobeknownas
theplaceboeffect.Hebecameknownforreassuringhisclientsbypraisingeachremedy'sefficiencyandleavinga
smallpositivenoticewitheachgivenmedication.In1886and1887hestudiedwithAmbroiseAugusteLibeault
andHippolyteBernheim,twoleadingexponentsofhypnotism,inNancy.

In1910,CousoldhisbusinessandretiredtoNancy,whereheopenedaclinicthatcontinuouslydeliveredsome
40,000treatmentunitsperannum(Baudouin,1920,p.14)tolocal,regional,andoverseaspatientsoverthenext
sixteenyears.[7][8][9][10][11][12][13][14]In1913,CouandhiswifefoundedTheLorraineSocietyofApplied
Psychology(French:LaSocitLorrainedePsychologieapplique).HisbookSelfMasteryThroughConscious
AutosuggestionwaspublishedinEngland(1920)andintheUnitedStates(1922).AlthoughCousteachingswere,
duringhislifetime,morepopularinEuropethanintheUnitedStates,manyAmericanswhoadoptedhisideasand
methods,suchasNormanVincentPeale,RobertH.Schuller,andW.ClementStone,becamefamousintheirown
rightbyspreadinghiswords.

LamthodeCou(TheCoumethod)
General
LamthodeCou
Theapplicationofhismantralikeconscious Continuously,unjustly,andmistakenlytrivialisedasjustahandclasp,some
autosuggestion,"Everyday,ineveryway,I'm unwarrantedoptimism,andamantra,Cousmethodevolvedoverseveral
decadesofmeticulousobservation,theoreticalspeculation,inthefieldtesting,
gettingbetterandbetter"(French:Tousles incrementaladjustment,andstepbysteptransformation.
jourstouspointsdevuejevaisdemieuxen Ittentativelybegan(c.1901)withverydirectiveonetoonehypnoticinter
mieux)iscalledCouismortheCou ventions,basedupontheapproachesandtechniquesthatCouhadacquired
[15] fromanAmericancorrespondencecourse.
method. SomeAmericannewspapers Ashistheoreticalknowledge,clinicalexperience,understandingof
quoteditdifferently,"Daybyday,inevery suggestionandautosuggestion,andhypnoticskillsexpanded,itgradually
way,I'mgettingbetterandbetter."TheCou developedintoitsfinalsubjectcentredversionanintricatecomplexof
(group)education,(group)hypnotherapy,(group)egostrengthening,and
methodcenteredonaroutinerepetitionofthis (group)traininginselfsuggestedpaincontroland,followinginstructionin
particularexpressionaccordingtoaspecified performingtheprescribedselfadministrationritual,thetwicedailyintentional
ritualpreferablyasmuchastwentytimesa anddeliberate(individual)applicationofitsuniqueformula,"Everyday,in
day,andespeciallyatthebeginningandatthe everyway,Imgettingbetterandbetter".
Yeates(2016c),p.55.
endofeachday.[16]Whenaskedwhetheror
nothethoughtofhimselfasahealer,Cou
oftenstatedthat"Ihavenevercuredanyoneinmylife.AllIdoisshowpeoplehowtheycancurethemselves."[17]
Unlikeacommonlyheldbeliefthatastrongconsciouswillconstitutesthebestpathtosuccess,Coumaintained
thatcuringsomeofourtroublesrequiresachangeinourunconsciousthought,whichcanbeachievedonlyby
usingourimagination.

Althoughstressingthathewasnotprimarilyahealerbutonewhotaughtotherstohealthemselves,Couclaimed
tohaveeffectedorganicchangesthroughautosuggestion.[15]

Selfsuggestion

Couidentifiedtwotypesofselfsuggestion:(i)theintentional,"reflectivesuggestion"madebydeliberateand
consciouseffort,and(ii)theinvoluntary"spontaneoussuggestion",thatisanaturalphenomenonofourmental
lifewhichtakesplacewithoutconsciouseffort[andhasitseffect]withanintensityproportionaltothekeenness
of[our]attention(Baudouin,1920,pp.3334).Baudouinidentifiedthreedifferentsourcesofspontaneous
suggestion:

A.Instancesbelongingtotherepresentativedomain(sensations,mentalimages,dreams,visions,
memories,opinions,andallintellectualphenomena)
B.Instancesbelongingtotheaffectivedomain(joyorsorrow,emotions,sentiments,tendencies,
passions)
 C.Instancesbelongingtotheactiveormotordomain(actions,volitions,desires,gestures,movements
attheperipheryorintheinteriorofthebody,functionalororganicmodifications).[18]

Twominds

AccordingtoYeates(2016b,p.42),CousharedthetheoreticalpositionthatHudsonhadexpressedinhisLawof
PsychicPhenomena(1893):namely,thatour"mentalorganization"wassuchthatitseemedasifwehad"two
minds,eachendowedwithseparateanddistinctattributesandpowers[with]eachcapable,undercertain
conditions,ofindependentaction"(p.25).

Further,arguedHudson,itwasentirelyirrelevant,forexplanatorypurposes,whetherweactuallyhad"twodistinct
minds",whetherweonlyseemedtobeendowedwithadualmentalorganization,orwhetherweactuallyhad
onemind[possessedof]certainattributesandpowersundersomeconditions,andcertainotherattributesand
powersunderotherconditions(pp.2526).

Developmentandorigins

Counoticedthatincertaincaseshecould
improvetheefficacyofagivenmedicineby
praisingitseffectivenesstothepatient.He
realizedthatthosepatientstowhomhepraised
themedicinehadanoticeableimprovement
whencomparedtopatientstowhomhesaid
nothing.ThisbeganCousexplorationofthe
useofhypnosisandthepowerofthe
imagination.
Hisinitialmethodfortreatingpatientsrelied
onhypnosis.Hediscoveredthatsubjectscould
notbehypnotizedagainsttheirwilland,more
importantly,thattheeffectsofhypnosiswaned
whenthesubjectsregainedconsciousness.He
thuseventuallyturnedtoautosuggestion,
whichhedescribesas
...aninstrumentthatwepossess
atbirth,andwithwhichweplay
unconsciouslyallourlife,asa
babyplayswithitsrattle.Itis
howeveradangerousinstrument
itcanwoundorevenkillyouif
youhandleitimprudentlyand
unconsciously.Itcanonthe
contrarysaveyourlifewhenyou
knowhowtoemployit
consciously.[19]
mileCou(18571926)
CouhadbeenoperatingafreeclinicathishomeinNancy,France,[since
1910]whereheusedthepsychologicaltechniqueofnonhypnoticsuggestionas
grouptreatment,notonlyforthesupposedmentalandphysicalhealingofhis
patients,butalsoforenablingthemtoimprovetheircharacterandtoattaina
confidentselfmastery.
Hearguedthatnosuggestionmadebyhimselfbecamearealityunlessitwas
translatedbyhispatientsintotheirownautosuggestion.
Hencetheyreallyhealedthemselves,andcoulddothisevenwithouthis
presenceiftheyusedtheformula"Everyday,ineveryway,Imgettingbetter
andbetter."
Ratherthanmakinganyeffortofthewillaboutit,theyweretoemploythis
suggestionwhileinastateofpassiverelaxation,suchasuponawakeningor
justbeforegoingtobedatnight.
Atthesetimes,theyrapidlyandritualisticallyrepeatedittwentytimes,
countingwithastringoftwentyknotswhichtheyslippedthroughthefingers
oneatatime.
Usedinthismanner,Couargued,theideaoftheformulawouldpenetrate
theunconsciousmind,whereitwouldbringaboutthedesiredchangesinbody
ormind.
Thiswouldhappen,hebelieved,becausetheunconsciousgovernedallour
thoughts,behavior,andorganicfunctions.
Indeed,itwassopowerfulthatitcontrolleduslikepuppets,unlessweinturn
learnedhowtocontrolitthroughtheselfadministrationofautosuggestions
which,onceacceptedbyit,wouldberealizedbymeansofitsspecialpowers.
WhileCoudidnotdenigratetheconsciousselfandreason,hecertainly
diminisheditsrole,likeningittoalittleislandonthevastoceanofthe
unconscious.
Butdespitesuchanemphasisontheunconscious,heavoidedanymental
analysisofit,arguingthatitwasbetternottoknowthenatureofitscontents.
Rapp(1987),pp.1718.
Coubelievedintheeffectsofmedication.Buthealsobelievedthatourmentalstateisabletoaffectandeven
amplifytheactionofthesemedications.Byconsciouslyusingautosuggestion,heobservedthathispatientscould
curethemselvesmoreefficientlybyreplacingtheir"thoughtofillness"withanew"thoughtofcure".Accordingto
Cou,repeatingwordsorimagesenoughtimescausesthesubconscioustoabsorbthem.Thecuresweretheresult
ofusingimaginationor"positiveautosuggestion"totheexclusionofone'sownwillpower.

Underlyingprinciples

Couthusdevelopedamethodwhichreliedontheprinciplethatanyideaexclusivelyoccupyingthemindturns
intoreality,althoughonlytotheextentthattheideaiswithintherealmofpossibility.Forinstance,aperson
withouthandswillnotbeabletomakethemgrowback.However,ifapersonfirmlybelievesthathisorher
asthmaisdisappearing,thenthismayactuallyhappen,asfarasthebodyisactuallyablephysicallytoovercomeor
controltheillness.Ontheotherhand,thinkingnegativelyabouttheillness(ex."Iamnotfeelingwell")will
encouragebothmindandbodytoacceptthisthought.Likewise,whensomeonecannotrememberaname,they
willprobablynotbeabletorecallitaslongastheyholdontothisidea(i.e."Ican'tremember")intheirmind.Cou
realisedthatitisbettertofocusonandimaginethedesired,positiveresults(i.e."Ifeelhealthyandenergetic"and
"Icanrememberclearly").

Willpower

Couobservedthatthemainobstacletoautosuggestionwaswillpower.Forthemethodtowork,thepatientmust
refrainfrommakinganyindependentjudgment,meaningthathemustnotlethiswillimposeitsownviewson
positiveideas.Everythingmustthusbedonetoensurethatthepositive"autosuggestive"ideaisconsciously
acceptedbythepatientotherwise,onemayendupgettingtheoppositeeffectofwhatisdesired.[20]

Forexample,whenastudenthasforgottenananswertoaquestioninanexam,hewilllikelythinksomethingsuch
as"Ihaveforgottentheanswer".Themoreheorshetriestothinkofit,themoretheanswerbecomesblurredand
obscured.However,ifthisnegativethoughtisreplacedwithamorepositiveone("Noneedtoworry,itwillcome
backtome"),thechancesthatthestudentwillcometoremembertheanswerwillincrease.

Counotedthatyoungchildrenalwaysappliedhismethodperfectly,astheylackedthewillpowerthatremained
presentamongadults.Whenheinstructedachildbysaying"claspyourhandsandyoucan'topenthem",thechild
wouldthusimmediatelyfollow.

Selfconflict

Apatient'sproblemsarelikelytoincreasewhenhiswillpowerandimagination(ormentalideas)areopposingeach
other,somethingCouwouldrefertoas"selfconflict".Inthestudent'scase,thewilltosucceedisclearly
incompatiblewithhisthoughtofbeingincapableofrememberinghisanswers.Astheconflictintensifies,sodoes
theproblem:themorethepatienttriestosleep,themorehebecomesawake.Themoreapatienttriestostop
smoking,themorehesmokes.Thepatientmustthusabandonhiswillpowerandinsteadputmorefocusonhis
imaginativepowerinordertosucceedfullywithhiscure.

Effectiveness

Thankstohismethod,whichCouoncecalledhis"trick",[21]patientsofallsortswouldcometovisithim.Thelist
ofailmentsincludedkidneyproblems,diabetes,memoryloss,stammering,weakness,atrophyandallsortsof
physicalandmentalillnesses.Accordingtooneofhisjournalentries(1916),heapparentlycuredapatientofa
uterusprolapseaswellas"violentpainsinthehead"(migraine).[22]
C.(Cyrus)HarryBrooks(18901951),authorofvariousbooksonCou,claimedthesuccessrateofhismethod
wasaround93%.Theremaining7%ofpeoplewouldincludethosewhoweretooskepticalofCou'sapproachand
thosewhorefusedtorecognizeit.

Medicinesandautosuggestion

Theuseofautosuggestionisintendedtocomplementuseofmedicine,butnomedicationofCou'stimecouldsave
apatientfromdepressionortension.Courecommendedthatpatientstakemedicineswiththeconfidencethatthey
wouldbecompletelycuredverysoon,andhealingwouldbeoptimal.Conversely,hecontended,patientswhoare
skepticalofamedicinewouldfinditleasteffective.

Criticism
"ThatCousformulacouldbeappliedwithaminimumofinstructionwaschallengingandtheaccountsofCous
methodcuringorganicdiseasewerejustasthreateningtotheconventionalmedicineoftheday,astheywere
inspiringtoCousdevotees"(Yeates,2016a,p.19)."Mostofusaresoaccustomedtoanelaboratemedical
ritualinthetreatmentofourills[that]anythingsosimpleasCousautosuggestionisinclinedtoarouse
misgivings,antagonismandafeelingofscepticism"(Duckworth1922,pp.34).AccordingtoYeates(2016a,
p.18),althoughCouneverproducedanyempiricalevidencefortheefficacyofhisformulaand,therefore,his
claimshadnotbeenscientificallyevaluated,threesubsequentexperimentalstudies,conductedmorethanhalfa
centurylateri.e.,thoseofPaulhus(1993)"seemtooffersomeunexpectedsupportforCousclaims".

Thepsychomedicalestablishment

AccordingtoYeates(2016a,p.19),theprotestsroutinelymadebythosewithinthepsychomedicalestablishment
(e.g.,Moxon,1923Abraham,1926)wereononeormoreofthefollowinggrounds:

(1)"Healingoforganicdiseaseby"selfmastery"wasimpossible!Asidefrom"spontaneousremissions"of
authenticdisease(efficaciousvismedicatrixnatur!),reported"cures"wereeitherduetomistaken
diagnosis(itwasneverthatdisease!),ormistakenprognosis(itwasalwaysgoingtogetbetter!).Anyway,
evenifithadbeendiagnosedcorrectly,therewasnocompellingevidencetosuggestthatCousapproach
hadbeeninanywayresponsibleforthecure."
(2)"Evenifitwastruethat,insomeextraordinarycircumstances,healingby"selfmastery"waspossible,
Cousfailuretoimmediatelyeliminatethosewithcounterproductivelimitationssuchas,forexample,
thoselackingtherequireddedication,mindset,talent,diligence,persistence,patience,etc.resultedin
many(clearlyunsuited)individualsmistakenlypostponing(otherwise)lifesavingoperationsanddelaying
(otherwise)radicalmedicaltreatmentfarbeyondanyprospectofrecoveryorcure."
(3)"Despitetheobviousfactthateachdiseasehadauniquecause,auniquehistory,andaunique(and
idiosyncratic)personalimpact,Coutreatedawiderangeofdisparateindividualsinthesame,singlegroup
session,inthesamewayand,moreover,hetreatedthemwithoutanysortofdetailedexaminationor
differentialdiagnosis."
(4)"Themethodscentral"magicalincantation"aspecificformula,utteredaspecificnumberoftimes,in
aspecialway,usingaknottedstringarousedstrongopposition,asitreekedofoutmodedsuperstitious
practicesandbeliefs."

ThePress

WhilemostAmericanreportersofhisdayseemeddazzledbyCou'saccomplishments,[23][24][25]anddidnot
questiontheresultsattributedtohismethod,[26]),ahandfulofjournalistsandafeweducatorswereskeptical.After
CouhadleftBoston,theBostonHeraldwaitedsixmonths,revisitedthepatientshehad"cured",andfoundmost
hadinitiallyfeltbetterbutsoonreturnedtowhateverailmentstheypreviouslyhad.
FewofthepatientswouldcriticizeCou,sayinghedidseemverysincereinwhathe
triedtodo,buttheHeraldreporterconcludedthatanybenefitfromCou'smethod
seemedtobetemporaryandmightbeexplainedbybeingcaughtupinthemoment
duringoneofCou'sevents.[27]Whilstanumberofacademicpsychologistslooked
uponhisworkfavourably,[28]othersdidnot.[29]Couwasalsocriticizedbyexponents
ofpsychoanalysis,[30]withOttoFenichelconcluding:"Aclimaxofdependence
maskedasindependentpowerisachievedbythemethodsofautosuggestionwherea
weakandpassiveegoiscontrolledbyanimmensesuperegowithmagicalpowers.
Thispoweris,however,borrowedandevenusurped".[31]

Memorials
MemorialbustofCou
On28June1936,amonumenterectedtothememoryofCou,fundedbyworldwide (detail),
subscription,andfeaturingabustofCoucreatedbyFrenchsculptorEugne StMary'sPark,Nancy.

Gatelet,[32]wasdedicatedinStMary'sPark,inNancy.Thebustwasstoredforsafe
keepingduringWorldWarIIand,postwar,wasrestoredtoitsformerpositionin1947.

Works
HowtoPractiseSuggestionandAutosuggestion(AbookaboutthelifeofEmileCouebyCharlesBaudouin)
MyMethod:IncludingAmericanImpressions
SelfMasteryThroughConsciousAutosuggestion(1922)(https://archive.org/stream/selfmasterythro00amerg
oog#page/n4/mode/2up)

Referencesinfiction
1922:InthesameyearastheEnglishtranslationofSelfMasteryThrough
ConsciousAutosuggestionispublished,MarkStrongwritesthesongI'm
GettingBetterEveryDay.Inthefollowingyear,aSwedishtranslationofthe
songislaunchedbyentertainerErnstRolf,Bttreochbttredagfrdag(Better
andbetterdaybyday),whichisstillapopularrefraininSwedenalmosta
centurylater.
1923:TheCouMethodistaughtinElsieLincolnBenedict'sHowtoGet
AnythingYouWanttotrainthesubconsciousmind.
1924:IntheBroadwaymusical"SittingPretty"(musicbyJeromeKern),inthe
song"TulipTimeinSingSing",P.G.Wodehouse'slyricsinclude"I'dsit MonumenttoCou,
discussingCouWithmyoldpalBatearedLouie". StMary'sPark,Nancy.
1926:TheCouMethodismentionedinP.G.Wodehouse'sshortstory,"Mr.
PotterTakesaRestCure".
1928:CouandCouismarereferredtofrequentlyinJohnGalsworthy'snovelTheWhiteMonkeyfromhis
ModernComedytrilogy.
FleurMont(neForsyte),expectingwhatherhusband(thetenthbaronet)keepsreferringtoastheeleventh,
repeatsdaily"everydayineverywaymybaby'sbecomingmoreandmoremale".
OthercharactersinthenovelarealsoCoufollowers,including,ratherimprobably,thestraitlacedand
sensibleSoames(althoughheremainssceptical).
1930:MissMilsome,inTheDocumentsintheCase,writtenbyDorothyL.SayersandRobertEustace,
dabblesinallsortsofselfimprovementschemes,includingusing"Ineveryday..."
1946:InJosephineTey'snovelMissPymDisposes,thetitlecharacter,herselfapsychologist,referstoCou
withapparentscepticism.
 1948:InGrahamGreene'snovel,TheHeartoftheMatter,thenarratordismissestheIndianfortuneteller's
readingofInspectorWilson'shand:

"OfcoursethewholethingwasCouism:ifonebelievedinitenough,itwouldcometrue."

1969:InthefilmTheBedSittingRoomRoom(1969),thecharacter"Mate",playedbySpikeMilligan,
repeatedlyuttersthephrase"Everyday,ineveryway,I'mgettingbetterandbetter"whiledeliveringapie.
1970:TheCouMethodisbrieflymentionedinRobertsonDavies'bookFifthBusinessthepassageends
withacriticismofCouism:

"SoDr.Coufailedforher,ashedidformanyothers,forwhichIlaynoblameonhim.His
systemwasreallyaformofsecularized,selfseekingprayer,withoutthehumandignitythat
eventhemostmodestprayerevokes.Andlikeallattemptstocommandsuccessforthe
chronicallyunsuccessful,itpeteredout."

1973:Theleadingcharacter,FrankSpencer(playedbyMichaelCrawford),intheBBC'ssituationcomedy
SomeMothersDo'Ave'Em,oftenrecitesthemantra,onoccasionwhentryingtoimpresstheinstructor
duringapublicrelationstrainingcourse.
1976:InthefilmThePinkPantherStrikesAgain,thementallyillChiefInspectorCharlesDreyfus,
repeatedlyusesthephrase"Everydayandineveryway,Iamgettingbetter,andbetter"asdirectedbyhis
psychiatrist.
1980:Thechorusinthesong"BeautifulBoy"whichJohnLennonwroteforhisson,Seanmakesa
referencetoCou'smantra:

Beforeyougotosleep
Sayalittleprayer
Everydayineveryway
It'sgettingbetterandbetter.[33]

1981:TheprotagonistinEmirKusturica's1981filmDoYouRememberDollyBell?oftenrecitesthemantra
asaresultofstudyinghypnotherapyandautosuggestion.
1992:InKerryGreenwood'snovel,DeathatVictoriaDock,investigativedetectivePhryneFisherrecitesthe
mantraduringaparticularlytryingcase.
1998:InNestFamilyEntertainment'sanimatedchildren'sfilmTheSwanPrincessIIIandtheMysteryofthe
EnchantedTreasure,acharacterusesthemantrawhiletrainingforacompetition.
2005:IntheHBOdramaSixFeetUnder(Season5,episode4),GeorgeSibleyrepeatsthemantratoBilly
Chenowithindiscussingtheeffectivenessoftheformer'streatment.
2012:InBoardwalkEmpire(season3,episode1)thefugitiveNelsonVanAlden(playedbyMichael
Shannon),nowasalesman,looksintoamirrorandrepeatstohimselfthemantra:"Everyday,ineveryway,I
amgettingbetterandbetter".

Seealso
Autosuggestion
CharlesBaudouin
JamesBraid
EmmanuelMovement
NewThought
Positivementalattitude
JohannesSchultz

Footnotes
 1.R.Gregory,TheOxfordCompaniontotheMind(1987)p.169
2.SeeYeates(2016a),(2016b),and(2016c).
3.BaudouincontinuouslyspokeofaNewNancySchool:e.g.,Baudouin(1920),p.13.
4.ItissignificantthatCouneveradoptedBaudouinsdesignation"NewNancySchool"and,moreover,accordingto
Glueck(1923,p.112),whovisitedCouatNancyin1922,CouwasratherannoyedwithBaudouinsunauthorized
characterizationofhisenterprise.
5.HenriEllenberger,TheDiscoveryoftheUnconscious(1970)p.842
6.Whiteside,T.,"BetterandBetter",TheNewYorker,(Saturday,16May1953),pp.91115(http://www.newyorker.com/ma
gazine/1953/05/16/betterandbetter).
7.Aram,G.V.(1923).EmileCouandHisMethodofHealingbyConsciousAutoSuggestion:AnInterviewwithM.Cou,
inG.V.,Aram,E.Towne,&W.E.Towne,TheGistofCou:SelfHealingbyAutoSuggestionClearlyandSimply
Explained,(pp.314).Holyoke,MA:TheElizabethTowneCo.,Inc.
8.Baird,A.(1956/1923)."BypassingtheWill:TowardsDemystifyingtheNonconsciousControlofSocialBehavior",inA.
Baird,IwasThere:St.Jamess,WestMalvern(pp.239246).Worcester:LittleburyandCompanyLimited.
9.Baudouin,C.(1923).EmileCouandHisLifeWork.NewYork,NY:AmericanLibraryService.
10.Brooks,C.Harry(1922).ThePracticeofAutosuggestionbytheMethodofmileCou.GeorgeAllenandUnwin.(http://
ia311215.us.archive.org/1/items/practiceautosug01broogoog/practiceautosug01broogoog.pdf)
11.Duckworth,J.H.(1922).AutosuggestionanditsPersonalApplication.NewYork,NY:TheJamesA.McCannCompany.
(https://archive.org/stream/39002010221076.med.yale.edu#page/n5/mode/2up)
12.Kirk,EllaBoyce(1922),MyPilgrimagetoCou,AmericanLibraryService,(NewYork).1922.(https://archive.org/strea
m/cu31924031223583#page/n3/mode/2up)
13.Macnaghten,H.(1922),EmileCou:TheManandHisWork.NewYork,NY:Dodd,MeadandCompany(https://archive.
org/stream/emilecoumanhiswo00macn#page/n5/mode/2up).
14.Orton,J.L.(1935).mileCou:TheManandHisWork.London:TheFrancisMottCompany.
15."mileCou."EncyclopdiaBritannica.2008.EncyclopdiaBritannicaOnline.26Dec.2008[1](http://www.britannic
a.com/EBchecked/topic/140032/EmileCoue)
16.MargueriteMarshall."AppliedAutoSuggestionofFamousFrenchHealerExplained."BostonPost,January4,1923,p.
13.
17.quotedbyFrederickL.Collins,"ThreeMinutesWithaHeadliner."(KingstonJamaica)TheGleaner,February9,1923,
p.6.
18.Baudouin,1920,p.41.
19.Cou,E:"SelfMasteryThroughConsciousAutosuggestion"(https://archive.org/details/selfmasterythro00amergoog)
(1922)p.19
20.Brooks,C.H.,"Thepracticeofautosuggestion"(1922)p.62
21.Cou,E:"HowtoPracticeSuggestionandAutosuggestion",p.45
22.Wallechinsky,David."EmileCoue(18571926)FrenchHealer."ThePeople'sAlmanac.2ndEd.1975.
23.Bronner,Milton,"What'sEmileCoue'sGame?MiltBronnerSizesUptheMan",TheEveningIndependent,(Thursday,
18January,1923),p.1(https://news.google.com/newspapers?id=RdlPAAAAIBAJ&sjid=v1MDAAAAIBAJ&pg=2470%2
C4315649).
24.Bronner,Milton,"DaybyDayStoryofLifeasCouePatient",TheMillwaukeeJournalFinal,(Monday,8January1923),
p.1(https://news.google.com/newspapers?id=CZ5QAAAAIBAJ&sjid=ayEEAAAAIBAJ&pg=4340%2C609344)
"PatientSpendsFirstDayGettingBetterandBetter",(Tuesday,9January1923),p.1(https://news.google.com/newspape
rs?id=Cp5QAAAAIBAJ&sjid=ayEEAAAAIBAJ&pg=2504%2C769845)"GiveYourselfaChance,CoueToldhis
Patients",(Wednesday,10January1923),p.1(https://news.google.com/newspapers?id=C55QAAAAIBAJ&sjid=ayEEA
AAAIBAJ&pg=2312%2C926994)"CouemadeemForgettheirIlls,DaybyDay",(Thursday,11January1923),p.1(ht
tps://news.google.com/newspapers?id=DJ5QAAAAIBAJ&sjid=ayEEAAAAIBAJ&pg=2484%2C1117519)"Coue
PatientsDeclaredTreatmentHelpedThem",(Friday,12January1923),p.1(https://news.google.com/newspapers?id=DZ5
QAAAAIBAJ&sjid=ayEEAAAAIBAJ&pg=2838%2C1371689)and"CoueSeemedSincereinDesiretoAidMan",
(Saturday,13January1923),p.1(https://news.google.com/newspapers?id=Dp5QAAAAIBAJ&sjid=ayEEAAAAIBAJ&p
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25.Stowe,L.B.1923.TheDruggistfromNancy:I.MonsieurCouatHome.TheOutlook,133(3),122123(https://www.u
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0stage%20of%20hypnosis%20in%20some%20of%20them&pg=PA123#v=onepage&q=%22M.%20Cou%C3%A9%20ha
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Externallinks
WorksbyEmileCou(https://www.gutenberg.org/author/Cou,+Emi
le)atProjectGutenberg Wikiquotehasquotations
relatedto:mileCou
HumanTrinityHypnotherapyBiographyofEmileCou(http://ww
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DonaldRoberson,'mileCou'sMethodof"ConsciousAutosuggestion"'(http://www.ukhypnosis.com/200
9/06/17/emilecouesmethodof%E2%80%9Cconsciousautosuggestion%E2%80%9D/)

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