SURIGAO DEL NORTE NATIONAL HIGH SCHOOL

Penaranda Street, Surigao City, Philippines

COMMON ATTRIBUTES OF SUCCESSFUL ENTREPRENEURS

IN SURIGAO CITY

A research paper presented

to the faculty of Surigao Norte National High School
Surigao City

In partial fulfillment of the requirements of the course

Research in Daily Life 2

By:
Shekinah Mae Gabinete Michelle Sayam
Princess Pearl Elorde Judy ann Edradan
Rosille Villamor Christille Mozo

March 2017
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 ACKNOWLEDGEMENT

The researchers would like to show their gratitude to the business owners who willingly gave

their time for sharing their pearls of wisdom with us. The members of this research study, to their

contribution and their good-natured support. The researchers would also like to take this

opportunity to express our profound gratitude and deep regard to our research in daily life 1

instructor/teacher, Mrs. Gerona, for her exemplary guidance, valuable feedback and constant

encouragement throughout the duration of the project. Her valuable suggestions were of

immense help throughout this research study. Her perceptive criticism kept us working to make

this project in a much better way. We would also like to show our gratitude to our assistant

school principal II for letting us go outside the campus to interview some business owners just to

finish our research study.

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 ABSTRACT
There are many and different businesses throughout the city of Surigao. Anyone of us can

become an entrepreneur. But its not easy as one, two , three. We will encounter difficulties and

conundrum along the way. This study will also serve as a knowledge or information to anyone

who want or dream to have their own business. But what should be the common attributes of a

successful entrepreneur? What are their characteristics that help them to succeed in the field of

business? What are the challenges that they face? And how do they overcome it?

The researchers chose this study so that the researchers could be more knowledgeable about the

common attributes of a successful entrepreneur in Surigao City. Since we choose bread and

pastry production as our course which is quite related to our research study about handling a

business and becoming an entrepreneur. Choosing this kind of study would benefit the

researchers so that they will be well educated about the field that they want to enter

The purpose of this study is to determine the common attributes of a successful entrepreneur.

And their strategies implied to solve all the problems that they encounter while handling their

business and to make it succeed.

A successful entrepreneur are the one who stand their business or shop for a long period of time,

and the innovation of their materials and machines for their business, they have many branches

in different places and lastly, they have products that the customers love and we all know that the

customers is the key to make a business grow because they are the consumer of your product.

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This study aims to educate all individual, rich or poor, business man/women or unemployed, and

all the entrepreneurs. The information in this study will not only work or help in the field of

business but it will also help all individuals who wants to succeed in their lives.

The researcher interview five successful bakeshop owners in the city of Surigao.

The method or procedure that was use in this study is by using questionnaire as our instrument

in conducting an interview and asking the participants which are the successful entrepreneurs in

Surigao city about their characteristics and their strategies and techniques on how they make

their business succeed.

The research learn that being an entrepreneur is not as easy as everyone thinks, you will

encounter different kinds of problem and hard situations , you will face difficulties in handling

your business and this are about financial problem, competence, shortage of raw materials and

the weather. But as a business owner you need to be firm and strong enough to face all the

challenges that you will encounter and you should never give up because it includes hard work,

determination and sacrifice before you reach success.

 TABLE OF CONTENTS

Title page i

Acknowledgement ii

Abstract iii

Table of Contents IV

Chapter 1

Introduction 1

Review of Related Literature 3

Conceptual Framework of the Study 7

Significance of the Study 8

Scope and Limitation of the Study 8

Statement of the Problem 9

Definition of Terms 10

Chapter 2

Research Methodology 11

Research Design 11

Participants 11

IV
 Instruments 11

Data Gathering Procedure 12

Data Analysis 12

Chapter 3

Analysis and Results 13

Chapter 4

Summary 14

Findings 14

Conclusions 15

Recommendation 15

References 17

Appendixes 18

Curriculum Vitae 20

V
 Introduction

Anyone can start a business. Although it is true that anyone can acquire a business license and

open the shop but the hardest part is surviving, sustaining and building the business. To be

successful it takes focus, creativity, diligence, time and resources .Entrepreneurs are their own

bosses and completely independent . An entrepreneur, though independent, has to serve many

masters including customers, employees, families, and those involved in social and community

obligations. Entrepreneurs are also motivated by the quest for money. A sense of personal

achievement and accomplishment, feeling in control of their own destinies, and realizing their

vision and dreams are the most powerful motivators for entrepreneur. Money is viewed as a tool

and way of keeping score.

Becoming a successful Entrepreneur doesnt happen by accident, they will face difficulties

conundrum, grapple and dilemma along their way. The path to success is arduous and while

there are shortcuts, it is the long, patient walk which takes us many miles ahead. So in order to

become a successful entrepreneur, they need to be enthusiastic, diligent , persistent and

hardworking in order to reach the success that they want to achieve.

 REVIEW OF RELATED LITERATURE

The purpose of this literature review was to describe the relevance of the common attributes of a

successful entrepreneur that help them to succeed in the field of business that they choose

David McClelland (1961), the entrepreneur is primarily motivated by an overwhelming need for

achievement. He has a strong "urge to build". Bird (1992) sees entrepreneurs as Mercurial, that

is, prone to insights, brainstorms, deceptions, ingeniousness and resourcefulness. They are

cunning, opportunistic, creative, and unsentimental. Busenitz and Barney (1997) claim

entrepreneurs are prone to overconfidence and over generalizations.

According to Carland et al. (1984:356), an entrepreneur is defined as 'an individual that

establishes and manages a business for the principal purpose of profit and growth'.

'Characterisation of the entrepreneur is by innovative behaviour and strategic management

practices will be used in the business' (Carland et al., 1984:356). Entrepreneurs have several

personal characteristics that enhance their ability and enable them to be successful in whatever

venture they decide to focus on.

In this essay, entrepreneurship theory such as Mclelland, internal locus of control and

Schumpeter will be used to form an analytical framework in order to critically analyse and

evaluate the key personality attributes that prompted Victoria Tomlinson's entrepreneurial

pursuits.gf
According to Goss (2005), Joseph Schumpeter suggested that one of the psychological traits of

an entrepreneur is the 'will to establish a private kingdom'. This is not only a personality attribute

but it is a form of entrepreneurial motivation that can be found in entrepreneurs and individuals

who might become entrepreneurs. In the framework above, it is highlighted as the first stage of

one of many personality traits attributed to entrepreneurs.

Also, Barnes (2000) views the motives from a sociological prism and argues otherwise that the

drive to establish a private kingdom is based on an individual's independent ability to pursue a

course of action. What remains to be seen is if this course of action is related to entrepreneurial

actions.

Need for Achievement was identified by David Mclelland (Kalantaridis, 2011). According to

McClelland (1990), entrepreneurs have a high need for achievement and this was confirmed by

Hansemark (1998) who carried out a research and found high levels of need for achievement in

entrepreneurs. Hansemark (1998) argued that the need for achievement for an entrepreneur is

based on an achievement motive to perform better than their previous performance or a need to

be better than other that were before them. This motive can be learnt and it can be seen as an

expectation.
McClelland revealed one of the characteristics common in achievement motivated people are the

desire for job relevant feedback i.e. how well one is doing? This is exhibited in Victoria who as

the boss of her firm encouraged feedback from her employees on her performance in order to

improve the person and set her sights on high but obtainable goals and vice versa for her

employees.

Rotter came up with Internal Locus of Control whereby individuals believe whatever happens to

them is dependent on their actions (Kalantaridis, 2011). A high internal locus of control is found

in entrepreneurs. This is a social learning theory of personality. Hanesmark (1998) suggests that

locus of control is focused on 'the expectation of either success or failure in a judgement task'.

Hanesmark (1998) identified several authors that have found new entrepreneurs and existing

entrepreneurs to have a high locus of control. Zhang and Bruning (2011) argued that individuals

with a high level of internal locus control believe they can make things happen for their business

and take responsibility for their successes and failures' knowing the outcome is based on their

actions.

Kets De Vries (1977) argues that the entrepreneur is anxious, non-conformist and has a self

destructive behaviour. The non-conformist according to Kets De Vries (1977) is seen as a way of

exercising power and control in a vicinity recognised as dangerous and uncontrollable.

One of the key personalities attributes that make up the analytical framework is need for

achievement developed by McClelland. McClelland argued that entrepreneurs possess and

exhibit a high need for achievement. The achievement motive deals with the psychology of

entrepreneurship. Victoria has invested the time and effort in her skills, abilities and personal

attributes in order to set up her Public Relations (PR) business. This was done by her being in

charge and delivering a PR campaign for the National Association for Colitis and Crohns

Disease (NACC). Need for achievement is satisfied by an intrinsic sense of success rather than

an extrinsic one.

Sagie and Elizur (1999) suggests that in entrepreneurs, the need for achievement is manifested in

behaviours such as carrying out different tasks the outcome of which is uncertain, the

entrepreneurs willingness to take responsibility for the consequences of their action and

inconsistent behaviour is highly unlikely to be exhibited by entrepreneurs. According to Sagie

and Elzur (1999), the need for achievement and entrepreneurial orientation revealed

entrepreneurs were prompt in their ability to find solutions to problems, undertake personal

responsibility for the outcome of their work rather than a shared responsibility. This was the

initial case with Victoria, in that she chose to take responsibility for all tasks yet as time went by,

she has increasingly delegated and responsibility is shared. Also, Victoria noted her love of

problem solving and this characteristic has been on display in her business with regards to

providing solutions for clients and meeting their needs.

The need for achievement is a personality characteristic yet Zhang and Bruning (2011) suggest it

can be obtained through education in the case of an MBA programme. Johnson (1990) reveals

that a positive relationship between the need for achievement and entrepreneurship. The

entrepreneur's firm will be both proactive and competitive in nature, therefore entrepreneur's

need for achievement will affect firm's strategy directly and the firm's performance indirectly.

Victoria exhibited an intense need for achievement due to the people in her family. Both parents

are highly successful in their chosen career fields and her younger brother is equally successful

and smart. Yet there was a yearning in her to match her family's success. The longing for

individual success is translated into a high need for achievement in her academic studies while

she was at school, in the corporate world working for top firms and now in her business as an

entrepreneur.

Zhang and Bruning (2011) suggests that personal characteristics of an entrepreneur like need for

achievement and internal locus of control influence the organisation owned and controlled by the

entrepreneur in a positive manner. Yet Zhang and Bruning (2011) argue that when entrepreneurs

have a high need for achievement, they tend to focus more on meeting the needs of their

customers through creativity and innovation.

Entrepreneurs with a high internal locus of control believe they can make things happen in their

firm and success is dependent on their actions. Zhang and Bruning (2011) argue that firms have a

market-oriented organisational culture whose entrepreneur has a high internal locus of control,

will be more in tuned with their own innovation and creative ideas, more internally driven and

less willing to seek directions for the firm with regards to the future from customers, competitors
or other entities. Zhang and Bruning (2011) suggest that there is a positive correlation between

internal locus of control and entrepreneurship behaviour. Using the entrepreneurship theory of

Internal Locus of control, Victoria believes that whatever happens to her in life is dependent on

her behaviour and controllable by her actions. She believes she is in charge of her destiny. She

commented that 'if you are good and honest with your clients, then good business will follow'.

Korunka et al. (2003) argument is personality characteristics seen in entrepreneurs are high need

for achievement, a high internal locus of control and a medium propensity for risk due to

increased security motive and favourable personal resources.

Kets De Vries (1977) argues that entrepreneurs are 'anxious individuals, who are non-conformist,

poorly organised and not a stranger to self-destructive behaviour'. The attribute of non-

conformist can be applied to Victoria yet the characteristics of poor organisation or self-

destructive behaviour cannot be applied to Victoria as she does not portray these personalities.

Although Victoria reveals she has an inner direction with self-reliance, she does not neglect

interpersonal relations with her family, work colleagues and clients.

Overall, the dream to establish a private kingdom, a high need for achievement, internal locus of

control and non-conformist behavior all contribute towards the personality attributes of an

entrepreneur. In conclusion, entrepreneurs need to possess a high need for achievement and a

high internal locus of control.

 Conceptual framework of the study

The diagram shows that the common attributes of a successful entrepreneur depends on the

Quantitative Data and business history of the participant according to their name, age, gender,

educational attainment, location and name of the business/product. These factors may influence

in conducting the research study about the common attributes of a successful entrepreneur in

Surigao City. This process frame describes the step by step procedure of a researcher to gather

information and collect data by the use of questionnaire and by interviewing the participants.

Significance of the Study

This study is believed to be significant to the following:

All students. This study can be a big help for all the students who wants to own a business,

establishment or a company in the near future. This can be a guide on what should be their

behavior, characteristics and attributes that is really essential if they want their businesses to

succeed. And to determine the importance of having it to succeed not just in business but

including in real life.

Entrepreneur. This study also will benefit for the entire entrepreneur who wants to start their

own business.So that they will gain knowledge about owning and handling a business.

Future researchers. This study can be a big help for the future researchers It can serve as a

reference material to those who would like to know on what should be the common attributes of

an entrepreneur in order to succeed.

Business owners. This study would benefit all the business owners. And they will be aware if

they do not have the common attributes of an entrepreneur in order to succeed. They can also

apply all the information that we share in order to make their business grow and succeed.
 Scope and Limitation of the study

This study was focused on determining the common attributes of an entrepreneur in Surigao

City. This study was conducted within the City of Surigao. This study was centered in the

Common attributes of an entrepreneur in Surigao City.

 Statement of the problem

This study aims to determine Common Attributes Of A Successful Entrepreneurs

In Surigao City. Specifically, it will answer the following questions:

1.What is the profile of the participants in terms of:

1.1Name

1.2 Age

1.3 Educational attainment

1.4 Year of starting their business

1.5 Location

1.6 Name of their business or product

2.What were the challenges or problems that they meet and how they manage to solve this

challenges?

3.What are the strategies employed by the entrepreneurs to make their business successful?

4.What are the qualities and characteristics of the owners which can be attributed to their

success?

5. How many costumers do they have per day?

 Definition of Terms

Attribute-a quality or feature regarded as a characteristic or inherent part of someone or

something.

Entrepreneur- a person who organizes and operates a business or businesses, taking on greater

than normal financial risks in order to do so.

Business - the practice of making one's living by engaging in commerce.

Entrepreneur - a person who organizes and operates a business or businesses, taking on greater

than normal financial risks in order to do so.

Capital - wealth in the form of money or other assets owned by a person or organization or

available or contributed for a particular purpose such as starting a company or investing.

Employee - a person employed for wages or salary, especially at nonexecutive level.

Customers - a person or organization that buys goods or services from a store or business.
 CHAPTER 2

Research Methodology

This chapter deals with the method used in the study that includes the research design, the

participants, instruments, data gathering procedure and the data analysis.

Research Design

Descriptive design was used. The main goal is to determine the common attributes of an

entrepreneur in the city of Surigao.

Participants

The respondents of this study are the business owners in Surigao City. The five respondents

helped and gave time to the researchers so the researcher can gather data for this study and these

are the respondents who participated for this study, the manager of Home Baker, the owner of

Mares Bakeshop. the owner of Lana Bakeshop, the owner of Panetteria, , the owner of

Manolette. The researchers used the descriptive-survey for this research and answered by who,

how, what, and when of this study to analyze the other information to decide the solution of the

struggles experienced.

Instruments

The instrument that was used of this study was questionnaires that were made by the researchers.

In general, the instrument used which is the questionnaire was the way to get the data that would

support in this study.

 Data gathering procedures

In conducting the study, the researcher sent a letter to the school principal II, Mrs.Gumapac to

conduct this study outside the school .The data gathered was started by making questionnaires

and it follows by editing the instruments to correct the questions properly and to make sure that

the questions would be solved by the participants. The researchers had to ask permission to the

participants to answer the given questionnaires. The data was sorted ,analyze and intetpreted.

Data analysis

The data gathered was treated using the descriptive analysis where the researchers summarize the

data and describe sample characteristics.

 CHAPTER 3

RESULTS AND ANALYSIS

This chapter presents, interprets and analysis the gather data based from the statement problems

mentioned in the previous chapter.

The data and information gathered from the retrieved survey instrument is hereof presented and

interpreted as follows.

The researchers conduct the study outside of the school campus with the approval of our

assistant school principal II, Mrs. Gumapac and our instructor/ teacher in Research in Daily Life

1, Mrs. Gerona. The researcher went to five bakeshop which we can tell that are successful. We

interview them using an interview guide as an instrument to gather data. The researcher ask the

following respondents about their strategies in handling their bakeshop and how they manage to

solve their problems

 CHAPTER 4

SUMMARY, FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary, findings, conclusions and recommendations of the study.

The summary covers Chapter 1, 2 and the portion of Chapter 3. The conclusions were derived

from the findings and from which recommendations were made.

SUMMARY

This study was undertaken to identify the common attributes of a successful entrepreneur in

Surigao City. Specifically the background of bakeshop owners on how they manage their

business in order to make it grow , their characteristics as an entrepreneur. And their strategies in

managing their bakeshop when difficult circumstances arise. And it looked into the problems

concerning financial, time management, competence, and shortage of raw materials and

breakdown of machines.

Findings

1.Owning a business is not as easy as everyone thinks. They encounter different kind of

problems like concerning financial problem, time management, and competence, shortage of raw

materials and breakdown of machines but they overcome this problem by being positive and

being wise in budgeting the money that they use in running their bakeshop.

2.The Entrepreneurs are wise in solving their problems when difficult circumstances arise. They

have solution in every problem that they face.

3.The Entrepreneurs had different strategies in handling their bakeshop . Some of them give

importance in the cleanliness of the workplace and also the surrounding of the bakeshop so that

the customers can assure that their products are clean.

4.The Entrepreneurs had their own qualities that attributed to their success. They are honest so

that the customers can trust them, they are kind ,smiling and friendly, in order to make their

customers love their bakeshop.

Conclusion

The entrepreneurs that we interviewed had some similar answers about the problem that they

encountered in running their own bakeshop like concerning financial problem, time

management, and competence, shortage of raw materials and breakdown of machines but they

overcome and able to solve this kind of problems by being positive and by their strategies that

really helps to make their business succeed.

Recommendation

Students. As the future runners of a business they should be educated about the information in

this study. They should have a characteristic that can help them to succeed in the field that they

choose. It cant only help them in the field of business but it can also help them to become a

successful individual.

Entrepreneur. Every entrepreneur should have the characteristics of a successful business owner

if they want their business to grow no matter what kind of business it is.

Future researchers. For future researchers, they should study more and promote the importance

of the good characteristics of successful business owner and how these characteristics contribute

to make their business succeed.

Business owners. All entrepreneurs should have the good characteristics in order to make their

business grow. These characteristics will help every bakeshop owner to build a good relationship

towards their workers and customers.

REFERENCES

https://www.monster.com/career-advice/article/entrepreneur-traits

https://studymoose.com/nine-characteristics-of-successful-entrepreneurs-essay

http://www.emeraldinsight.com/doi/abs/10.1108/13552550010362741
 CURRICULUM VITAE

Name: Shekinah Mae E. Gabinete

Age : 17 years old

Address: 05641 Bagong Silang II , Surigao city

Status: Single

Citizenship: Filipino

Religion: Born Again, Christian

Date of Birth: October 24, 1999

Place of Birth: Surigao City

Parents: Mr. & Mrs. Rogelio N. Gabinete

EDUCATIONAL BACKGROUND

Elementary School : Surigao City Pilot School

Narciso St., Surigao City

High School : Surigao Del Norte National High School

Penaranda St., Surigao City

 CURRICULUM VITAE

Name: Judy Ann B. Edradan

Age : 17 years old

Address: Brgy. Trenidad Surigao City

Status: Single

Citizenship: Filipino

Religion: UCCP

hDate of Birth: July 27, 1999

Place of Birth: Surigao City

Parents: Mr. & Mrs. Anatalio A. Edradan

EDUCATIONAL BACKGROUND

Elementary School : Quezon Elementary School

High School : Surigao Del Norte National High School

Penaranda St., Surigao City

 CURRICULUM VITAE

Name: Princes Pearl E. Elorde

Age : 17 years old

Address: Nueva extension, Surigao City

Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Date of Birth: January 16, 2000

Place of Birth: Surigao City

EDUCATIONAL BACKGROUND

High School : Surigao Del Norte National High School

Penaranda St., Surigao City

 CURRICULUM VITAE

Name: Michel O. Sayam

Age : 19 years old

Address: Brgy. Cagniog , Surigao City

Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Date of Birth: August 10, 1997

Place of Birth: Surigao City

EDUCATIONAL BACKGROUND

High School : Surigao Del Norte National High School

Penaranda St., Surigao City

 CURRICULUM VITAE

Name: Rosille B. Villamor

Age : 17 years old

Address: Brgy. Cagniog , Surigao City

Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Date of Birth: August 10, 1997

Place of Birth: Surigao City

EDUCATIONAL BACKGROUND

High School : Surigao Del Norte National High School

Penaranda St., Surigao City

CURRICULUM VITAE

Name:Ma. Christille P. Mozo

Age : 18 years old

Address: Brgy. Cagniog , Surigao City

Status: Single

Citizenship: Filipino

Religion: Roman Catholic

Date of Birth: May 22,1999

Place of Birth: Las Pinas

EDUCATIONAL BACKGROUND

High School : Surigao Del Norte National High School

Penaranda St., Surigao City