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About Blue Dart

We are South Asia's premier


courier, and integrated express
package Distribution Company.
We have the most extensive
domestic network covering over
20,955 locations, and service
more than 220 countries and
territories worldwide through our
Sales alliance with DHL, the
premier global brand name in
express distribution services.

Our vision is to establish continuing excellence in delivery


capabilities focused on the individual customer. In pursuit of
sustainable leadership in quality services, we have evolved an
infrastructure unique in the country today:

State-of-the-art
Technology,
indigenously developed,
for Track and Trace,
MIS, ERP, Customer
Service, Space Control
and Reservations.

Blue Dart Aviation,


dedicated capacity to
support our time-
definite morning
deliveries through night
freighter flight
operations.

A countrywide Surface
network to complement
our air services.

Warehouses at 38
locations across the
country as well as
bonded warehouses at
the 6 major metros of
Bangalore, Chennai,
Delhi, Mumbai, Kolkata
and Hyderabad.

ISO 9001 - 2000


countrywide certification
by Lloyd's Register
Quality Assurance for
our entire operations,
products and services.
Ecommerce B2B and
B2C initiatives including
partnering with some of
the prime portals in the
country.

Our Competitive Advantage lies in:

Our vast and unparalleled Domestic Network


Linked by some of the most advanced communications systems
and positioned to offer a consistent, premium, standardized
quality of service.

A spectrum of services to provide customized solutions.


We are the only express carrier in the country today which offers
an entire range of services that extend from a document to a
charter-load of shipments. Our services are relentlessly monitored
to deliver a net service level of 99.94% for June 2006.

Our Customs and Regulatory expertise


We have a dedicated team of specialists who provide the expertise
for customs as well as regulatory clearances at all States within
the country, to support seamless service to the customer.

Our Technology
Designed to enhance the reliability of our operations and process
efficiency, and add value to the customer through time and cost
savings.

Our Air Network


The only one of its kind in the country today, that is focused on
carriage of packages as its prime business, rather than as a by-
product of a passenger airline. A dedicated aviation system to
support Blue Dart's services is self-sustaining, with its own bonded
warehouses, ground handling and maintenance capability.

Our financial credibility


Fitch Ratings India Pvt. Ltd. has assigned the highest "F1+(ind)"
[F one plus (ind)] rating for our short term debt programme of Rs.
30 crores.

Further, ICRA Ltd. has also assigned the highest "A1+"


(pronounced A one plus) Rating for our Commerical Paper
Programme of Rs. 25 crores.

Our People force


Committed, diverse and over 5,400 strong are our most valued
asset. All our achievements have been possible because we have
a team who believes in themselves and their company, a team
with a winning attitude. We are a learning organization, we value
self-development, and most of our managers are homegrown.
Logistics
The Information Technology industry is,
perhaps, typical of the changing and
escalating logistic demands of various
industries today, irrespective of their
category as 'old' or 'new' economy. In the
IT industry, the difference between success
and failure is closely linked to the
supply/value chain integration, of which
there are two distinct processes:

1. The delivery of goods to the customer in the most


reliable transit period (and preferably the shortest)
possible. 'Reliable' alludes to a certain guaranteed transit
time for packages to reach customers or the response that
organisations need in the event of any exceptions.

2. The reverse flow of acknowledged, signed delivery


records without which, in many cases, recovery of bills are
virtually impossible. Especially so in the case of companies
placing multi-location orders that could cover hundreds of
cities. The task for the supplier is staggering - plan logistics
for deliveries to all these locations, and hope for 100% of
the delivery records to be returned before bills can be
submitted to the customer. In most IT companies, the role
of 'logistics' or 'fulfillment' is key.

With organisations moving towards close to perfect


standards like Six Sigma, interaction with logistics
suppliers has taken on a critical role moving up sometimes
to the level of the CEO of the organisation.

Blue Dart Express Limited applied and found solutions to


these critical demands much before other players could
even recognise their need. Through its exceptional people
processes, superior technology, and stress on quality
systems over the last, almost two decades now, Blue Dart
was quick to fulfill these needs:
The country's most reliable
air and surface network
offers a pre-determined
delivery schedule with close
to 100% accuracy. The IT
industry could plan its
production with precision
and avoid expensive
inventory build-up.
Blue Dart offers the
country's most
comprehensive
communications technology
and customer software to
support critical supply-chain
distribution demands.
The country's only express
service provider with a
dedicated fleet of seven
freighters (two Boeing 757s
and four Boeing 737s)
ensures that packages are
flown to their destinations
overnight. These freighters
offer capacity and volumes
not available with any other
carrier in the domestic air
space.
Retrieval of signed delivery
records posed the industry's
most intriguing problem.
Blue Dart was quick to
understand this
requirement and put in
place a 100% retrieval
system.
Blue Dart not only handles large volumes and oversize packages
overnight - it also provides the industry with status of their
shipments and retrieves such records as are necessary for billing.
The entire cycle has been considerably shortened, enabling the
industry to achieve healthy bottomlines.
Future Plans

Our Vision:

"To be the best and set the pace in the


express air and integrated
transportation and distribution
industry, with a business and human
conscience.

We commit to develop, reward and recognise our people who,


through high quality and professional service, and use of
sophisticated technology, will meet and exceed customer and
stakeholder expectations profitably."

Focus on our core domestic products to expand our market share


and consolidate our unique and premium position in the Indian
market. Blue Dart would also leverage its vast customer base for
global distribution through its alliance with DHL. We plan to
leverage our established infrastructure to continue adding value
and customised solutions to the changing and evolving demands
of the customer. We would also provide global logistics customers
with access to our quality domestic and regional distribution. Our
domestic network will continue to differentiate itself in all areas of
our core competencies - supply chain management, logistics and
Ecommerce.

Position ourselves as the preferred, seamless link to a country


projected to be an economic superpower of the 21st Century.
Through our technology development, premium services, quality
network and strategic alliances, we plan to carve for ourselves a
leadership position in the industry as India's and the region's link
to the world.

Continue to deliver value to our stakeholders through our People


Philosophy and Corporate Governance based on distinctive
Customer Service, Business Ethics and Accountability, and
Profitability.
Dart Technology
Blue Dart has been the only Indian Air Express Company that has
invested extensively in Technology infrastructure to create
differentiated delivery capabilities, quality services and customised
solutions for the customer.

Some of the technology-based business offerings on our site are


as follows :

TrackDartTM
MailDartTM
MobileDartTM
InternetDartTM
ShopTrackTM
PackTrackTM
ShipDartTM

Billing
Schedule a pickup
Waybill Generation
Location Finder
Transit Time Finder
Price Finder
COSMAT II
SMART
ImageDart
We have one of the largest private computer networks in India,
with over 2,780 computer terminals connected by dedicated
leased lines, VSATs and Microwave links. Our E-mail is accessed at
129 locations daily by over 2,613 users. We also employ wireless,
mobile telephones, radio sets and pagers extensively to enhance
our communication speed and connectivity with our troops on the
field. Our Customer Service Cell is equipped with Automated Call
Distribution Systems (ACDs) to provide quick response and
support to our customers.

We are the only Indian express company to have indigenously


developed COSMAT IITM, which includes an advanced state-of-
the-art track and trace system for all our consignments.
Consignments are scanned from pick up to every transit point till
delivery, using bar coding and laser scanner technology,
transmitting updates automatically to our Oracle database. This
enables our customers to receive real-time, complete and
accurate information about their consignments.

For our aviation system, our in-house team has developed


SMARTTM (Space Management Allocation Reservations and
Tracking) for effective space and revenue management.
Service Guide
Domestic Priority | Dart Apex | Dart
Surfaceline | Smart Box | Regional Services
Airport-to-Airport | Charters | Interline | Internatio
nal Services

Domestic Priority
Our services are subject to our
Terms and Conditions of
Domestic Carriage - Domestic
Priority, and the liability terms
incorporated therein. Please
read these carefully before you
avail of our services

The fastest, most reliable,


door-to-door delivery service
within India and to Bangladesh,
Nepal and Bhutan for
documents and small
shipments under 32kgs per package. The special benefits of this
service are:

Delivery to over 14,965 locations in India


Click on Location Finder to search for the delivery
locations you require, or Contact Blue Dart.

Free pick-up from your location


Contact Blue Dart to organize a pick-up.

Real-time Tracking through the net, providing you with


information on your shipments from pick-up to delivery.
You can also view, download and print copies of Proof of
Deliveries and Delivery Challans or You may also Contact
Blue Dart for information on the status of your
consignments.

Regulatory Clearances for all States in India taken care


of by our team of specialists, to resolve your regulatory
requirements. Check Regulatory to confirm details of the
paperwork required to clear your shipments, or Contact
Blue Dart.

Free Computerized Proof of Delivery


On demand, confirming the date and time of delivery as
well as the name of the person receiving the consignment.
You may use Tracking for viewing your Proof of Delivery,
or Contact Blue Dart.

Domestic Priority provides a 'Next Day' delivery service to most


locations in India. Click on Transit Time Finder for more
information. Price Finder will provide you with the applicable
tariff.

Security regulations do not permit carriage of certain items on


the Domestic Priority mode. Click on Restricted Commodities-
Domestic Priority and Dangerous Goods prohibited on Blue Dart
for information on these items or Contact Blue Dart for
assistance
E-business Solutions

These tools may be efficiently integrated with your systems to


provide you with a convenient and cost-effective solution to your
shipping requirements.

Blue Dart has been the only Indian Air Express Company that
has invested extensively in Technology infrastructure to create
differentiated delivery capabilities, quality services and
customised solutions for the customer.

Some of the technology-based business offerings are as follows :


InternetDartTM
ShopTrackTM
PackTrackTM
MobileDartTM
ShipDartTM
ImageDartTM

InternetDartTM:
Track on-line the status update of your shipments sent over the
last 45 days. You may track by a range of dates, origin,
destination, delivered or undelivered shipments or service used,
on-line. You may generate a series of reports, at a pre-
determined frequency, and sort the results on-line.

For on-line queries and reports: on providing the input of range


of pickup dates, origin, destination and services used, you can
check any of the following, on-line:

Waybill details and status of all shipments


sent during a given period
Details of all delivered shipments
Status of all undelivered shipments
Details of all RTO (Return to Origin)
shipments
Details of all Re-directed shipments
You may download the tracking and status data. This tool will
benefit most medium to large businesses in managing their
tracking processes and integrating them with their back-end
systems. This tool is available only to registered customers of
Blue Dart. If you are a regular customer of Blue Dart, Click Here
to register for this service. If you are a new user, Click Here to
get in touch with us.

ShopTrackTM :
ShopTrackTM is an API (Applications Program Interface) designed
specifically to support and enhance the services provided by a
portal or any e-business. Research indicated that, while etailers
provided an entire gamut of product services and information,
eshoppers invariably had to leave the website or use manual
means to track their purchases. The result - less eyeball time on
their pages. Portals that sought to resolve this dilemma were
faced with the unattractive alternative of database maintenance
and call centres.

ShopTrackTM provides an effortless, customised solution.


Customers no longer have to leave the Portal site to track their
purchases. They just need to enter the order-number of their
purchase and the shipping and delivery details are displayed on
the same page. The Portal can decide how to display the data
elements and may even store them in their database.
ShopTrackTM is another time and cost-saving tool created to arm
Blue Dart's customers with a competitive edge.

Top
PackTrackTM :
PackTrackTM is an API (Applications Program Interface) designed
for any client involved in logistics, distribution and inventory
control. It has been designed to streamline and integrate
shipping processes. PackTrackTM can be integrated into the
client's systems and enables him to keep track of the entire
distribution status of all his customers. It is simple, easy-to-use
and can be easily integrated with any windows-based application
or any Java compliant machine. Queries are fetched immediately
from Blue Dart's database, providing a seamless service for the
client and his customers, and bringing the entire chain within his
domain. The client may store this data in his database, providing
him with an effective CRM tool.

These ebusiness tools, the first of their kind in the country, bring
increased efficiencies to most B2C, B2B and C2C transactions.

Both ShopTrackTM and PackTrackTM provide the following :

On-line, real-time status details of the


waybill number
On-line, real-time status details of all the
waybills linked to an order number
Results in either XML, TEXT or HTML
formats
Supports JSP & ASP

Requirements:
To integrate ShopTrackTM and PackTrackTM you will need:
Windows 95, 98, NT, SCO Unix, Solaris,
Linux or any other operating system
supporting Java 2 and above
Access to the internet
A valid Blue Dart Account Number (if you
do not have a Blue Dart Account Number,
you can register for one)
Developers familiar with developing
applications and web sites

MobileDartTM:
MobileDartTM - WAP works on any mobile phone or device which
supports Wireless Application Protocol.

Using MobileDart-WAP, the customer can check the current


status of his shipments on-line by entering the waybill number.
In the case of an undelivered shipment, he can choose to receive
delivery details by email or SMS. The customer can also access
the Location Finder which provides details about all locations
service by Blue Dart, based on a pincode. Information about all
the Service product offerings as well as the company is also
available on the WAP site (wap.bluedart.com). This enables the
customer to make a shipping decision on the run.

MobileDartTM - SMS works on any mobile phone or device which


supports sending SMS (Short Messaging Service).

This service provides two tracking features - current status of


shipments forwarded, and automated intimation on delivery of
the shipment.
For instance:

T- For current status: Type T< space >airwaybill number and


send an SMS to 56767(eg; T 123456789) to receive the current
status of the shipment on your mobile phone.

I- For status on delivery: Type I< space >airwaybill number and


send an SMS to 56767(eg; I 123456789) to receive delivery
status once the shipment is delivered..

ShipDartTM:
ShipDart is a Blue Dart proprietary solution especially created for
the convenience of regular customers. ShipDart enables user
control over the entire shipping and tracking processes. ShipDart
needs to be installed at the customers premises in order to
interface with their own system for the pre-shipping and post-
tracking activities, thereby playing a major role in bridging the
existing gap in any package movement. A set of Master Files
which controls the ShipDart system has to be downloaded from
the site.

ImageDartTM:
ImageDart will enable users of Blue Dart's Apex (Air Package
Express) and Surfaceline services to download Proof Of Delivery
(POD) and Delivery Challans (DC) online, from the Blue Dart
website. The image has complete delivery details including the
consignee's signature and comments and will be made available
on Blue Dart's website 48 hours after delivery of the shipment.
With ImageDart, Blue Dart customers will now be able to realise
their collections from their own customers much faster, saving
them interest costs and making their billing and recovery cycle,
and supply chain more efficient.

Careers
Job Opportunities

Blue Dart South Asia's leading


courier and integrated air express
package distribution company with
dedicated aviation services. We
have the most extensive domestic
network covering over 20,955
locations, and service more than
220 countries and territories
worldwide through our Sales
alliance with DHL, the premier
global brand name in the express
distribution services.
Amongst the key factors that have contributed to our leadership
position are our strategic network and infrastructure, our
development and widespread application of Technology in our
processes, our consistent and high service quality, ISO 9001 -
2000 certified by Lloyd's Register Quality Assurance of London,
and our Customer Service. However, the most vital element in
our success is our people, our most valued asset. All our
achievements have been possible because we have a team who
believes in themselves and their company, a team with a
winning attitude.

We invite you to be part of our family of learners and achievers.


The differentiation we seek in our new recruits that sets them
apart from the rest, are passion and enthusiasm for work,
service quality and customer care. Our customer is the focus of
all our activities and the most important constituent of our
business. We expect all our people to 'go the extra mile' for our
customer.

Growth Opportunities
We are a learning organization and encourage development of
knowledge, skills and attitudes to enable our people to perform
to their full potential. We have developed a corporate-wide
training programme to bring learning to the work place through
the use of in-house, qualified trainers and the intranet.
Individual training needs are identified, training objectives are
set, the appropriate module implemented and, finally, the
effectiveness of the training is analysed and evaluated through
the training MIS. The objective of the training is to build
competencies to respond to the dynamic business environment,
and to build leadership. Most of our managers have risen from
the ranks.

Rewards
Our high-performers are well rewarded. We have exciting sales
incentive schemes for our sales force, and our Bravo Blue Darter
Award for outstanding performance and resourcefulness in the
day-to-day processes.

Employee Satisfaction
We have instituted an annual ESS (Employee Satisfaction
Survey) programme to assess employee satisfaction levels
across various functions and units. Satisfaction levels with
dimensions such as Immediate Leadership, Corporate
Leadership, Organizational Identification, Work-Group Co-
operation and Job Conditions are analysed, and action taken to
induce continuous improvement in these areas through
employee involvement. We also have a Guaranteed Fair
Treatment Policy to ensure that employee grievances are
addressed, if unresolved, at the highest management levels of
the organization.
Our Guiding Principles

We will treat each other fairly and with respect and dignity.
We will encourage freedom in communication of thoughts and
ideas in all our interactions.
We value integrity and we will be uncompromising in
upholding it at all times.
We will ensure that our PSP (People Service Profit) philosophy
serves as a driving force behind the success of our
organization.
We will encourage and inculcate in all a winning attitude.
We will encourage learning, self-development and building
effective leadership.
We will provide a work place where each and every employee
is nurtured and who, in turn, will nurture the organization,
thereby creating wealth for stakeholders.
We will expect our people to be accountable for all their
actions related to the company.
We will drive the First Time Right concept to achieve 100%
Quality and Customer satisfaction.
We will encourage passion and enthusiasm for Work, Service
Quality and Customer Care.
We will project a positive, caring and professional image of
ourselves and our services at all times.
We will avoid waste by being conscious of the impact of all our
actions on the environment.
We will continue to be a law-abiding, apolitical and secular
company

Job Opportunities:
Contact Person:
Omkar Singh
Human Resource
Department
DELHI REGIONAL
Blue Dart Express Limited,
OFFICE:
B1/E-16 MICA,Badarpur,
Behind Radico Building,
New Delhi
Tel.: 011-40579999
Contact Person:
Ashok Pabalkar
Human Resource
Department
MUMBAI REGIONAL Blue Dart Express Limited,
OFFICE: Blue Dart Centre,
Sahar Airport Road,
Andheri (East)
Mumbai-400099
Tel.: 022-28396444
BANGALORE REGIONAL Contact Person:
Padmini Vinay
Human Resource
Department
Blue Dart Express Limited,
OFFICE: "Connection Point",Airport
Exit Road,
Next to MSIL Building,
Bangalore - 560017
Tel.: 080 - 22972355
Contact Person:
Radhika Jayapalan
Human Resource
Department
CHENNAI REGIONAL Blue Dart Express Limited,
OFFICE: 11, Status Quo,Sterling
Road,
Nungambakkam,
Chennai-600034
Tel.: 044 - 28271160
Contact Person:
Omprakash Todawal
Human Resource
Department
Blue Dart Express Limited,
AHMEDABAD REGIONAL
Shalimar Co-Op Hsg Soc,
OFFICE:
B/h Sales India
Ground Floor,Off. Ashram
Road
Ahemdabad- 380008
Tel : 079-66611120
Contact Person:
Sushma Braggs
Human Resource
Department
KOLKATA REGIONAL
Blue Dart Express Limited,
OFFICE:
3rd Floor ,Kanak Building
41-Chowringee Road
Kolkata
Tel : 033-22881919

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