Rubric for Brochure

Task Description: Create a brochure showcasing Zamboanga Citys Rich history, culture,
cuisine, and tourist spots.

Professional Adequate Needs Work Unsatisfactory Total

Criteria
(18-20) (15-17) (14-10) (9-3)
Demonstrate Demonstrates Demonstrates Lacks understanding of
s in depth understanding of little topic
understanding of the topic understanding of Reports only the most basic
topic Employs research topic parts of the information
Content Accurately information with Employs
utilizes an adequate research
researched degree of information with a
information in the accuracy fair degree of
brochure accuracy
Well organized Content is Content lacks Unorganized content
content organized organization Hard to follow
Attractive and Format is Format is difficult Message difficult to
well designed adequate to follow and understand; tendency to
Written format Message is poorly organized wander or ramble
Clear and easily sufficiently Message not Handwritten or computer
Presentati understood understood clearly generated with little
on message Computer understood organization or skill
Computer generated with Computer
generated with acceptable eye generated but
strong visual appeal poorly designed
appeal
Five sources used Three sources Two sources used Less than two sources used
Use of reliable used Questionable Little reliability of sources
sources Sources have reliability of Inaccurate information
Research
Accurate analysis some reliability sources
Quality of research Adequate analysis Basic information
of research with questionable
accuracy
Visual Imaginative; Creativity is Little creativity No originality
Appeal original acceptable used Graphics do not tie in with
 Use of graphics Use of graphics Poor selection of the message
make the adequate to graphics
message come present message
alive

Final
Score _______