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COVER

Why Parental Management is


important?
Ifa parent shows up to the scene of a
crisis they could interfere with the
process of the first responders, and may
be detained or arrested. When a parent
runs to the scene of the crisis they create
more chaos. Allowing first responders to
do their job is the most important key to
getting their children out of a crisis
situation safely.
Research
Crisis Management History
National Crisis - Sandy Hook
Shooting at an elementary school resulted in
26 deaths
Local Crisis - Citywide bomb threat
Resulted in several government agencies
meeting regularly
Emergency Response Exercise
Ensured the continued safety of the children
and community
Survey
determine the best way to reach parents
and receive questions based on the what
the parents wants to know.
50 parents with children aging 5 to 14 years
old were conveniently selected
37 surveys were completed
Results
Most Effective Form of Media

TV
Social Media
Official Website
Most Effective Form of Social Media

FaceBook
Twitter
Instagram
GooglePlus
LinkedIn
WordPress
Most likely Action of Parent
30

25

20

Go to the
15 School
Call Police /
School
10
Wait until safe

Shooting Bomb Fire


Threat
Planning
Goal

Making parents feel aware, comfortable, and


informed when it comes to the safety of their
children in a crisis situation.
Objectives
To increase parental awareness during a
crisis at elementary schools
To make information easily accessible and
found on all social media
To improve the general knowledge of
what will happen in a crisis situation
Planning (contd)
Several
categories were developed to
execute campaign goals
Brochures
Parent Teacher Conference
Internship
Continued Surveys
Social Media
Plans
Brochures
Handout brochures to all parents and the
community
Cost: Estimate $75 for 1,000 brochures
Media
All information on Crisis management will be
available for parents on all official websites
TPD official website, Facebook, Twitter, Google+,
Instagram, LinkedIn, and WordPress
Cost: Free!
Plans
Internship
will be created to help students gain
experience and increase TPD presence on
social media
Cost: Free!
Parent Teacher Conference
Information and instructions on Crisis
Management for parents will be presented at
Parent Teacher Conferences.
Cost: Free!
Plans
Continued Surveys
will be distributed yearly and available online
Cost: Free!
Implementation
Implementation
Brochures
will be available at the Thibodaux Police
Department, online, and distributed at all the
schools Parent Teacher Conferences
BROCHURE
BROCHURE
Evaluations
Public Relations Campaign will be an
ongoing project
More surveys can be conducted after a
crisis occurs to discover parental
complaints and concerns to help improve
even further parental awareness and
comfort levels.

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