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GOVERNMENT OF INDIA

MINISTRY OF INFORMATION AND BROADCASTING


DIRECTORATE OF ADVERTISING AND VISUAL PUBLICITY
Phase IV, Soochana Bhavan, CGO Complex, New Delhi 110003
Media Plan for UIDAI - Aadhar for Infants - 25 Second - September - 2017 - TC - 8
Days(54110/0018/2017/AV)
Duration of plan 01/09/2017 to 30/09/2017
Spot
Spot No of No of Total Genre TVR
Duration
Time Band Rate Per Day (Seconds) Spots Days Secondage Amount % of Total Based (%) Remark

Rank
1 - TC0543 - NEWS STATE UTTAR PRADESH/UTTRAKHAND[HINDI NEWS]
07PM-10PM 414 2 25 18 30 450 18630 1 0.0105

Total : 18630 54.40%

2 - TC0522 - BULAND NEWS SAMACHAR PLUS [UP NEWS]


07PM-10PM 347 2 25 18 30 450 15615 2 0.0011
Total : 15615 45.60%

Total Amount =34245.

Plus GST = 6164


Plus Cess = 0
Net Amount = 40409
Campaign Director/Officer,CO (AV).
# TVR(%) is the average TVR of the channels for the period from 31/01/2016 to 27/02/2016 in 7AM-11PM timeband,All India,CS15+.