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BUSINESS PLAN

<<NAMA PERUSAHAAN>>
BUSINESS PLAN

<<Prepared by:__________________>>
<<Date>>
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

Daftar Isi
Halaman

Perjanjian Kerahasiaan ii

1) Ringkasan Pelaksanaan 1

2) Deskripsi Perusahaan 2
Promotor, Pemegang Saham, Dewan 2
Penasehat 2
Produk dan Layanan 2
Tujuan Bisnis Jangka Panjang 2
Tujuan 2
Analisis S.W.O.T. 2

3) Analisis Pasar 3
Target Pasar 3
Total Penilaian Pasar 3
Saham yang Ditargetkan 3
Tren Pasar 3
Profil Pesaing 3
Keunggulan Kompetitif 4
Manfaat Bagi Klien 4

4) Penjualan/Strategi Pemasaran 5
Sumber Penghasilan 5
Strategi Pemasaran 5
Harga 5
Periklanan dan Promosi 5
Strategi Penjualan 6

5) Penelitian & Pengembangan 7

Hak Peten, Hak Cipta dan Merek 7


Produk/Layanan Pengembangan 7
R&D 7

6) Kepegawaian dan Operasi 8

Grafik Organisasi Manajemen 8


Kepegawaian 8
Rencara Pelatihan 8
Operasi 8

7) Proyeksi Keuangan 9

Key Assumptions 10
Akun Laba dan Rugi 11
Neraca 12
Proyeksi Arus Kas 13

8) Sales Pipeline 14

9) Persyaratan Pendanaan 15

10) Lampiran 16

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

Perjanjian Kerahasiaan
Pembaca yang bertanda tangan dibawah ini mengakui bahwa informasi yang
diberikan dalam rencara bisnis ini bersifat rahasia; Oleh karena itu, pembaca
setuju untuk tidak mengungkapkannya tanpa izin tertulis dari
<<Perusahaan/Promotor>>.

Hal ini diakui oleh pembaca bahwa informasi yang akan diberikan dalam rencana
bisnis ini dalam segala hal bersifat rahasia, selain informasi yang berada dalam
domain piblik melalui cara lain, dan setiap pengungkapan atau penggunaan
informasi rahasia oleh pembaca mungkin akan menyebabkan bahaya dan
kerusakan pada <<Perusahaan>>.

Atas permintaan, dokumen ini segera dikembalikan ke


<<Perusahaan/Promotor>>.

_____________________________
Tanda Tangan

_____________________________
Nama (printed)

_____________________________
Tanggal

Ini adalah rencana bisnis. Ini tidak berarti penawaran sekuritas.

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

1. Ringkasan Pelaksanaan

<< Perkenalkan promotor disini, dan alasan menyiapkan rencana bisnis ini.

Bagian ini tidak boleh selesai sampai rencana bisnis ini ditulis. Ini akan menyoroti
semua tonggak perkembangan perusahaan selama lima tahun ke depan. Ini harus
meringkas bidang berikut:

Tujuan rencana
Produk atau layanan dan kelebihannya
Peluang pasar
Tim manajemen
Track record, jika ada
Proyeksi keuangan
Persyaratan pendanaan

Proyeksi keuangan harus dirangkum dan disoroti. Format berikut disarankan


sebagai panduan:

Tahun 1 Tahun 2 Tahun 3

Penjualan

Ekspor
Laba Bersih Sebelum
Pajak
Investasi

Employment

Ingatlah bahwa calon investor sering membuat keputusan sementara


berdasarkan ringkasan pelaksanaan, dan keputusan mereka untuk membaca
bagian utama rencana bisnis akan bergantung pada informasi yang disajikan
disini. Lampiran dibagian belakang berisi informasi yang lebih terperinci untuk
mendukung teks utama rencana bisnis.. >>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

2. Deskripsi Perusahaan

Promotor dan Pemegang Saham

<< Uraian tentang orang-orang yang terlibat dalam memulai bisnis:

Promotor
Struktur manajemen dan bidang tanggung jawab
Nama pemegang saham, no. saham, % kepemilikan saham dan investasi
tunai sampai saat ini

Penasihat

<< Penasehat keuangan, hokum dan penasihat lainnya harus terdaftar, nama,
alamat dan rincian kontak lainnya. >>

Produk dan Layanan

<< Jelaskan dengan jelas produk atau layanan anda beserta fungsinya.

Latar belakang perkembangannya


Manfaat dan Fitur
Poin unik penjualan
Keuntungan bagi pelanggan
Kekurangan atau kelemahan
Perkembangan masa depan >>

Tujuan Bisnis Jangka Panjang

<< Menetapkan tujuan jangka panjang dari bisnis baru. >>

Tujuan

<< Menetapkan tonggak sejarah yang akan dicapai oleh perusahaan dalam lima
tahun ke depan (penjualan, ekspor, pekerjaan, pengembangan produk, dll.). >>

Analisis SWOT

<< Menganalisis kekuatan dan kelemahan bisnis dan produk atau layanan,
peluang yang ada di pasar, dan ancaman terhadap kelangsungan proyek. Hal ini
paling baik dilakukan dalam diagram matriks sebagai berikut:

Strengths Weaknesses


Opportunities Threats


>>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

3. Analisis Pasar

<< Bagian ini mencakup riset pasar dan analisis pesaing. Anda harus
menunjukkan bahwa Anda telah melakukan riset pasar untuk membenarkan
proyeksi yang dibuat dalam rencana bisnis Anda. Ini harus menunjukkan bahwa
ada pasar yang layak dan Anda bisa mengalahkan persaingan di pasar untuk
penjualan. >>

Target Pasar

<< Pasar dimana anda berencana untuk menjual produk atau jasa. Analisis
segmen pasar ini sebagai berikut:

Ukuran masing-masing segmen pasar


Apakah segmen tumbuh atau menurun?
Karakteristik pelanggan potensial di setiap segmen >>

Total Penilaian Pasar

<< Tunjukkan nilai potensi pasar untuk jenis produk atau layanan ini, di semua
pasar sasaran, domestik dan internasional. >>

Target Pendapatan Perusahaan

<< These figures are the basis for the sales figures in your financial projections
and must be based on realistic assessments. Include average deal size, length of
sales cycle, recurring revenues>>

Market Trends

<< Analyse what is happening in the market:

Recent changes
Future predictions
Drivers such as demographic changes, economic and legislative factors
Implications for your product or service
Your plans to meet future demands and changes in the market >>

Profile of Competitors

<<Analysis of your competitors in the market:

What are the competing products and services?


Profile of key players (company size, turnover, profitability etc) and their
market share
Advantages and disadvantages of the competitors offerings >>

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
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<<Company Name>> <<Year>> <<Logo>>

Competitive Advantage

<< This is your assessment of why potential customers will choose to buy your
product in place of those profiled above. Advantages may include:
Unique features
Price
New technologies or systems
Better value to customers in terms of efficiency or ROI or cost/benefit
ratios
Greater compatibility with existing systems
Include any independent validation or case studies >>

Benefits to Clients

<< This is what your product or service provides to potential customers in terms
of their own business goals. Does your product or service enable them to:

Increase sales
Increase efficiencies
Save money?
Save time?
Maximise resources?
Reduce errors?
Reduce downtime?
Improve Customer Service, reduce churn, increase loyalty

What will buying your product or service actually do for the customer? >>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

4. Marketing/Sales Strategy

<< Bagian ini menetapkan strategi Anda untuk mencapai target pasar
Anda, membangkitkan minat mereka terhadap produk atau layanan Anda,
dan benar-benar memberikan produk atau layanan kepada mereka dalam
penjualan. >>

Strategi pemasaran

<< Bagaimana Anda akan memposisikan produk atau layanan Anda di


pasar dan membedakannya dari pesaingnya:

Segmen mana yang menjadi target pasar pertama dan mengapa?


Bagaimana ini akan dikembangkan untuk mencapai target pasar
penuh?
Bagaimana Anda membedakan produk atau layanan Anda?
Manfaat utama apa yang akan disorot?
Apa calon pelanggan yang telah Anda targetkan?
Sudahkah Anda melakukan tes di tempat kerja, dan umpan balik apa
yang akan datang dari ini?
Kontak apa yang bisa digunakan untuk menghasilkan kesadaran dan
penjualan pasar?
Siapa yang akan melakukan pemasaran: staf, agensi, perwakilan? >>

Sumber pendapatan

<<Kontribusi apa terhadap pendapatan dan keuntungan yang akan


dimiliki bisnis Anda?
Irl EU US Rest of
World
produk
servis
Lisensi
Setelah
penjualan
peningkatan

Strategi penujualan

<< Bagaimana Anda akan menjual produk atau layanan Anda ke pasar
sasaran.

Langsung
Eceran
Distributor
Agen

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

Perwakilan penjualan
Situs web
Mitra bagi hasil

Analisis untuk setiap metode biaya yang terlibat, apakah akan


mencapai pasar yang dimaksud secara efisien, kontrol yang akan Anda
pegang berdasarkan harga dan posisi, logistik, dan keseluruhan
integrasi dengan strategi pemasaran Anda. Nyatakan kelebihan metode
yang telah Anda pilih untuk menjual produk atau layanan Anda >>

Harga

<< Bagaimana Anda akan menetapkan harga yang dikenakan untuk produk
atau layanan Anda. Pertimbangannya meliputi:

Harga pesaing
Tingkat persaingan di pasar
Persepsi hubungan harga-kualitas oleh pelanggan
Biaya produksi dan biaya overhead
Rantai distribusi dan nilai tambah pada setiap tahap
Sejauh mana pembeli bisa mengendalikan harga

Nyatakan bagaimana setiap produk atau layanan akan dihargai, mengacu


pada sumber pendapatan di atas.

Strategi Pemasaran dan Komunikasi


Bagaimana Anda akan mempromosikan produk atau layanan Anda di pasar
Periklanan - dimana, kapan, bagaimana, kepada siapa?
Hubungan Masyarakat
Pemasaran langsung
Website dan internet marketing
Pameran dan konferensi
Dari mulut ke mulut >>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

5. Research and Development

Technology Roadmap

<< Show the intended future development of your product or service, i.e.,
changes to meet future market demands, adaptations to international markets, or
upgrades. Also detail plans for new products or services to add to the range.

Include
Team/Department structure
Methodology
Platforms used
Milestones to be achieved
System Overview Diagram>>

Research and Development

<< Indicate whether you will have ongoing R&D as an activity of the company,
what areas this will be exploring and what future contributions to the company
you expect from this research. >>

Technical Partners

<< List all partners and indicate nature of involvement >>

IP, Patents, Copyrights, Brands

<< Indicate any protection available for your product or service: whether the
technology can be or has been patented, whether you can avail of copyright or
trademark registration, and the brand image you intend to build up as a
protection against competition. >>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

6. Staffing and Operations

<< This is where you will outline the intended structure of the company in terms
of management, number of employees, and the physical operational
requirements to produce or supply the product or service. >>

Management (including Board) Organisation Chart

<< Include a diagram of the way in which the management of the new venture
will be organised. This should show the areas of responsibility of each manager
and the employees to be taken on over the next three years. >>

Staffing

<< State what employees will be taken on over the next three years, with which
skills, in which areas of the business. >>

Training Plans

<< Outline the planned employee and management development to be


undertaken in order to maintain a skilled workforce. This should also tie in with
the future market developments and any new product or service developments.
>>

Operations

<< State the physical requirements of the business:

Premises
Equipment
Production facilities
Infrastructure
Communications facilities
Costs involved
Suppliers >>

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This document is the proprietary property of <<Company Name>>.
Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

7. Financial Projections

I Key Assumptions p
II Profit and Loss Accounts p
III Balance Sheets p
IV Cashflow p

Requirements for Preparation of Projections

1. Opening figures included based on latest Mgmt/Audited


accounts

2. Shareholders Fund analysed into Share Capital, Share


Premium and Retained Profits

3. Sales Assumptions provided by unit, price segment &


geography and reconciled to pipeline

4. Expenditure categorised into R&D, Admin and Overheads


and Promoters / key managers salaries

5. Identification of monthly and cumulative company


operational deficits

6. Sensitivity analysis may be required, detailing strategies


to be implemented if sales or expenditure targets are not
met.

7. Projections should identify separately Operational Cash


Flow and external Cash Injections

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

I Key Assumptions
<< This section reviews the key assumptions used in the financial projections. It
is a guide to explain how key figures in the financial projections were arrived at.
Included here should be items such as:

Income sources
Number of employees projected for each year and their intended salaries
Projected investment in equipment and materials
Projected R&D costs
Depreciation allowed for
Expected rent and rates charges
Creditor days expected and debtor days allowed
Expense calculations

This section should be brief and to the point. Further detail regarding these items
can be placed in the Appendices. >>

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II Profit & Loss Accounts


<< Attach here projected profit and loss accounts for the first three years of the
companys operations. >>

11
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III Balance Sheets


<< Attach here projected balance sheets for the first three years of the
companys operations. >>

12
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IV Cashflow
<< Attach here a monthly cashflow prediction for the first two years of the
companys operations. >>

13
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Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

8. Sales Pipeline
Table as follows:

Name of Customer Size of Deal Date PO expected Probability % of


Getting Sale

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Strictly Private & Confidential
<<Company Name>> <<Year>> <<Logo>>

9. Funding Requirements

<< State here the total funding requirements of the business, and how those are
intended to be provided. You will also need to state the approximate breakdown
of how these funds are to be spent.

Sources:

Promoters funds
Bank lending
Grants or loans from agencies
Investment already received
Investment sought

Required for:

Equipment
R&D
Marketing
Staffing >>

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.
Application for Start-up Entrepreneur Programme

9. Appendices
<< This section is used to provide the detailed data on which the main text of the
business plan is based, and to provide extra information of interest to the readers
of the business plan. Items for inclusion in appendices vary from business to
business, but normally include some of the following:

Promoters CVs
Detailed financial assumptions
Most recent Company Audited Accounts
Share Cap table and Investment history
Term Sheet from Potential Investors
Detailed market research findings
Promotional literature
Product or service information
Details of company website
Testimonials or letters of intent from customers >>

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Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.