Shortlist (Promo & Activation)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Fast Moving Consumer Goods)

A01/003 00125 THE LONG- I.P. TRADING HYGIENE BBDO BANGKOK THAILAND BBDO BANGKOK
LASTING
A01/013 00177 DB EXPORT BEER DB BREWERIES DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO PHD Auckland
BOTTLE SAND Auckland

A02 (Durable Consumer Goods)

A02/002 00091 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)

A04/003 00092 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE
A04/004 00036 PITCHING ALLIANCE CINE-CLUB ALLIANCE FRANAISE DE SINGAPORE OGILVY & MATHER JOINERY Los Angeles
FRENCH FILMS TO FRANAISE DE SINGAPOUR Singapore SINGAPORE
A04/005 00100 BREKK-E-TAG HUNGRY JACK'S HUNGRY JACKS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO
BREKK-E-TAG SYDNEY SYDNEY MELBOURNE

A05 (Media & Publications)

A05/001 00027 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo

A06 (Financial Products & Services, Commercial Public Services, B2B Products &
Services)
A06/002 00188 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne
Melbourne /

A07 (Corporate Image & Sponsorship)

A07/002 00059 GREEN LIGHT ADIDAS JAPAN PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TBWA\HAKUHODO
RUN Tokyo Tokyo /

A08 (Corporate Social Responsibility)

A08/001 00050 CHILD PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
REPLACEMENT Auckland Auckland
A08/003 00015 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
A08/006 00021 AIR-INK HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY GOODOIL FILMS CURIOUS FEW /
PACIFIC PTE. LTD. Singapore Sydney / HECKLER FLORA&FAUNAVIS

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A08/007 00018 THE UNUSUAL AP (THAILAND) PROPERTY CJ WORX Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD DEVELOPMENT Bangkok / SPORE
A08/009 00221 SAFETY BAGS TESCO FRUIT & VEGGIE CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
PLASTIC BAGS Kong Hong Kong Hong Kong

A09 (Public Sector)

A09/002 00121 THE IMMUNITY MINISTRY OF PUBLIC ANALOGUE McCANN INDIA Mumbai INDIA McCANN HEALTH McCANN INDIA Mumbai McCANN HEALTH
CHARM HEALTH, WEARABLE Mumbai / McCANN INDIA New Delhi
A09/006 00283 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

A10 (Charities & Non-profit)

A10/001 00075 ART OF THE PERFECTCOMPANIO OPTIMUM BETTA / OGILVY Bangkok THAILAND OGILVY Bangkok FATCAT VFX Bangkok / ANY.I MEDIA CO.
SIAMESE N CO.,LTD. / SHUTTERSTOCK MEOUR Bangkok / Bangkok
A10/011 00293 SCHOOL FOR FREE A GIRL A SCHOOL AND FLEISHMANHILLARD INDIA INDIA J. WALTER THOMPSON J. WALTER THOMPSON
JUSTICE MOVEMENT INDIA EDUCATION Mumbai AMSTERDAM AMSTERDAM
A10/014 30164 THE RIDERLESS STEVE WAUGH CHARITY RED AGENCY Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney
BIKE FOUNDATION Sydney

B01 (Use of Ambient Media: Small Scale)

B01/002 00093 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE

B02 (Use of Ambient Media: Large Scale)

B02/002 00019 THE UNUSUAL AP (THAILAND) PROPERTY CJ WORX Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD DEVELOPMENT Bangkok / SPORE
B02/007 00038 THE CONSCIOUS KIWIRAIL KIWIRAIL CLEMENGER BBDO | NEW ZEALAND CLEMENGER BBDO | CLEMENGER BBDO | CLEMENGER
CROSSING TOUCHCAST Wellington TOUCHCAST Wellington TOUCHCAST Wellington BBDO |
B02/008 00285 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS
B02/011 00178 DB EXPORT BEER DB BREWERIES DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO PHD Auckland
BOTTLE SAND Auckland

B03 (Use of Broadcast)

B03/003 00113 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU TAPROOT DENTSU
Mumbai Mumbai
B03/004 00114 ADIDAS TALE OF ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU
TWO Mumbai
B03/006 10181 THE HEARING COCHLEAR COCHLEAR REVOLVER/WILL O'ROURKE AUSTRALIA CHE PROXIMITY Sydney REVOLVER/WILL CHE PROXIMITY
TEST IN DISGUISE HEARING IMPLANT Sydney O'ROURKE Sydney Sydney

B04 (Use of Print or Outdoor)

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B04/001 00028 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo
B04/002 00094 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE
B04/004 00088 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE

B05 (Use of Technology)

B05/001 00016 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
B05/002 00104 GLICODE EZAKI GLICO CO., CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BIRDMAN Tokyo /
LTD. COCONOE Okayama /
B05/006 00306 THE RESPONSIVE DIESEL JOGGJEANS FRED & FARID SHANGHAI CHINA FRED & FARID FRED & FARID FRED & FARID
LOOKBOOK SHANGHAI SHANGHAI SHANGHAI
B05/014 10166 THE RIDERLESS STEVE WAUGH CHARITY RED AGENCY Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney
BIKE FOUNDATION Sydney

C01 (Guerrilla Marketing & Stunts)

C01/001 00060 GREEN LIGHT ADIDAS JAPAN PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TBWA\HAKUHODO
RUN Tokyo Tokyo /
C01/004 00149 REMOTE DR OETKER RISTORANTE BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU DENTSU
RISTORANTE FROZEN PIZZA Melbourne Melbourne MITCHELL
C01/006 00070 EXTREME THE NORTH FACE PRODUCT INNORED Seoul SOUTH KOREA INNORED Seoul SPACE MONSTER INNORED Seoul
SHOPPING KOREA CONTENTS Seoul
C01/011 00259 THE BREAST SKY TELEVISION RIALTO CHANNEL DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW
CANCER NEW ZEALAND Auckland ZEALAND Auckland

C02 (Live Shows / Concerts / Festivals)

C02/004 00189 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne
Melbourne /

C03 (Exhibitions / Installations)

C03/003 00020 THE UNUSUAL AP (THAILAND) PROPERTY CJ WORX Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD DEVELOPMENT Bangkok / SPORE
C03/008 00039 THE CONSCIOUS KIWIRAIL KIWIRAIL CLEMENGER BBDO | NEW ZEALAND CLEMENGER BBDO | CLEMENGER BBDO | CLEMENGER
CROSSING TOUCHCAST Wellington TOUCHCAST Wellington TOUCHCAST Wellington BBDO |
C03/010 00286 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

C04 (Competitions & Promotional Games)

C04/002 00101 GEEKS GO FOR GENERAL TECHNOLOGY CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO
#CC9900 ELECTRICS SYDNEY SYDNEY MELBOURNE

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Shortlist (Promo & Activation)
C06 (Immersive Customer Experience)
C06/002 00096 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE
C06/008 00111 KIBO SCIENCE GOOGLE JAPAN G.K. GOOGLE DENTSU TEC Tokyo JAPAN DENTSU INC. Tokyo / D2C Tokyo / KAYAC
360 - A SPACE DENTSU TEC Tokyo / Kanagawa / N AND R
C06/016 10180 THE HEARING COCHLEAR COCHLEAR REVOLVER/WILL O'ROURKE AUSTRALIA CHE PROXIMITY Sydney REVOLVER/WILL CHE PROXIMITY
TEST IN DISGUISE HEARING IMPLANT Sydney O'ROURKE Sydney Sydney

D01 (Use of Digital Platforms)

D01/001 00105 GLICODE EZAKI GLICO CO., CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BIRDMAN Tokyo /
LTD. COCONOE Okayama /

D02 (Use of Mobile)

D02/002 00017 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
D02/004 00040 THROUGH THE GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS Sydney / ESSENCE DIGITAL
DARK MUSIC R/GA SYDNEY / XYZ Singapore
D02/006 00106 GLICODE EZAKI GLICO CO., CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BIRDMAN Tokyo /
LTD. COCONOE Okayama /
D02/012 00222 SCRABBLE SCRABBLE CLUB SCRABBLE CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
KEYBOARD (HK) KEYBOARD Kong Hong Kong Hong Kong
D02/014 00206 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
PATROL SONAR MUSIC Sydney /

D03 (Use of Social Platforms)

D03/002 00033 YOU'VE GOTTA FOOTBALL FOOTBALL BMF ADVERTISING Sydney AUSTRALIA BMF ADVERTISING BMF ADVERTISING
HAVE A TEAM FEDERATION FEDERATION Sydney Sydney / RUMBLE
D03/011 00294 SCHOOL FOR FREE A GIRL A SCHOOL AND FLEISHMANHILLARD INDIA INDIA J. WALTER THOMPSON J. WALTER THOMPSON
JUSTICE MOVEMENT INDIA EDUCATION Mumbai AMSTERDAM AMSTERDAM
D03/015 00263 THE BILLION VELOCITY VELOCITY CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney GOODOIL FILMS CHE PROXIMITY
POINT GIVEAWAY FREQUENT FLYER FREQUENT FLYER Sydney Sydney

D05 (Co-Creation & User Generated Content)

D05/001 00034 YOU'VE GOTTA FOOTBALL FOOTBALL BMF ADVERTISING Sydney AUSTRALIA BMF ADVERTISING BMF ADVERTISING
HAVE A TEAM FEDERATION FEDERATION Sydney Sydney / RUMBLE
D05/005 10159 SNAPLICATIONS MCDONALD'S HR / EMPLOYMENT VML Sydney AUSTRALIA VML Sydney VML Sydney OMD SYDNEY
AUSTRALIA

E01 (Launch / Re-launch)

E01/001 00051 CHILD PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
REPLACEMENT Auckland Auckland
E01/004 00117 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU TAPROOT DENTSU
Mumbai Mumbai

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E02 (Sponsorship & Partnership)

E02/002 00129 #BEATME UN WOMEN ANTI-DOMESTIC BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore AZADFILM Karachi / BBDO PAKISTAN
VIOLENCE THE VIDEOGRAPHERS Lahore
E02/008 00190 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne
Melbourne /

F01 (Integrated Campaign led by Promo & Activation)

F01/003 00089 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
F01/004 00046 THE GOOD THE STANDARD THE STANDARD TBWA\KOREA Seoul SOUTH KOREA TBWA\KOREA Seoul BON GREY Seoul TBWA\KOREA
LIBRARY CHARTERED BANK CHARTERED BANK Seoul

F02 (Low Budget / High Impact Campaign)

F02/001 00123 THE IMMUNITY MINISTRY OF PUBLIC ANALOGUE McCANN INDIA Mumbai INDIA McCANN HEALTH McCANN INDIA Mumbai McCANN HEALTH
CHARM HEALTH, WEARABLE Mumbai / McCANN INDIA New Delhi
F02/006 00130 #BEATME UN WOMEN ANTI-DOMESTIC BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore AZADFILM Karachi / BBDO PAKISTAN
VIOLENCE THE VIDEOGRAPHERS Lahore
F02/007 00063 THE EDIBLE SAGA CITY SAGA NORI GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL GEOMETRY GLOBAL
BUSINESS CARD (SEAWEED) / CITY Tokyo Tokyo / SAGA AD

Total Entries: 66

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PR Additional

FINCH Auckland /
UNION DIGITAL

CHEIL WORLDWIDE
Seoul

CHEIL WORLDWIDE
Seoul
OGILVY PUBLIC
RELATIONS
WRIGHTS PR TRAFFIK Sydney
Melbourne

PLATINUM Tokyo

ELEVEN PR DIGITAL ARTS

Melbourne / NETWORK

IMPACT PR
Auckland
OGILVY PUBLIC
RELATIONS
BRAYA New York / GRAVIKY LABS
EDELMAN Bangalore

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CJ WORX Bangkok /
SPORE Bangkok

CLEMENGER BBDO TRANSPORT

MELBOURNE ACCIDENT

FLEISHMANHILLAR FREE A GIRL

D INDIA Mumbai MOVEMENT
RED AGENCY
Sydney

CHEIL WORLDWIDE
Seoul

CJ WORX Bangkok /
SPORE Bangkok
CLEMENGER BBDO
| TOUCHCAST
CLEMENGER BBDO TRANSPORT
MELBOURNE ACCIDENT
FINCH Auckland /
UNION DIGITAL

TAPROOT DENTSU
Mumbai

CHE PROXIMITY
Sydney

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PLATINUM Tokyo

CHEIL WORLDWIDE
Seoul

OGILVY PUBLIC
RELATIONS
DENTSU PUBLIC GOOGLE ZOO
RELATIONS Tokyo Tokyo
FRED & FARID DIESEL Glendale
SHANGHAI
RED AGENCY
Sydney

HAYSTAC
Melbourne
INNORED Seoul

MANGO Auckland ASCENDANT DX

Springdale / NEW

ELEVEN PR DIGITAL ARTS

Melbourne / NETWORK

CJ WORX Bangkok /
SPORE Bangkok
CLEMENGER BBDO
| TOUCHCAST
CLEMENGER BBDO TRANSPORT
MELBOURNE ACCIDENT

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CHEIL WORLDWIDE
Seoul
AT LINKAGE INC.
Tokyo / CINQ
CHE PROXIMITY
Sydney

DENTSU PUBLIC GOOGLE ZOO

RELATIONS Tokyo Tokyo

OGILVY PUBLIC
RELATIONS
POEM GROUP
Sydney
DENTSU PUBLIC GOOGLE ZOO
RELATIONS Tokyo Tokyo

EDELMAN Sydney

FRANK PR Pyrmont

FLEISHMANHILLAR FREE A GIRL

D INDIA Mumbai MOVEMENT

FRANK PR Pyrmont

ELEVEN PR Sydney

IMPACT PR
Auckland
TAPROOT DENTSU
Mumbai

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BBDO PAKISTAN
Lahore
ELEVEN PR DIGITAL ARTS
Melbourne / NETWORK

TBWA\KOREA Seoul THE BEAR

COMPANY Seoul

BBDO PAKISTAN
Lahore
GEOMETRY
GLOBAL Tokyo

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