CAREER

WEBSITES
INDEX
1. Find your way through the jungle of job titles and
land your dream job.

2. Discover the other side of the mirror: what recruiters

do to understand and seduce you

3. Recruiters would judge books by their cover (letter)

4. How to get through applicant tracking system

5. Why do students struggle with online applications?

 FIND YOUR PATH THROUGH THE JUNGLE
OF JOB TITLES TO LAND YOUR DREAM
JOB

So what is a job title? According to the Job Searching

Expert (by the way thats her job title) Alison Doyle it is a
term that describes in a few words the position held by an
employee. Job titles are more powerful than you think.
They can positively influence your satisfaction or even
harm your career chances in the worst case.

Written by Roman Nagiller

How do Employers use job titles
According to the namely
compensation consultancy Pearl
Meyer & Partners,
80% of companies use job titles
to accurately reflect the
corporate hierarchy
more than 92% use them to
define an employees role.
However, only 37% of them use it
to attract future talent.
London Business School professor
Dan Cable notes in Harvard Business
Review that companies should
recognize that job titles are powerful
symbols of who we are, what we can
do, and what others can expect from
us.
No one is a salesman anymore -
instead you are an account
manager
In the latest past employers
perceived more and more that
creative job titles can act as cheap
marketing and sales tool to attract
talent on the market. Unusual job
titles are especially trendy and Tip: Whenever you have any say in
spread among start-ups, your job title when applying for a job
entrepreneurs or dominant use the possibility to find a
companies like Google. satisfying but also an enduring
Why are job titles important to your solution that will be appealing and
findable for potential recruiters.
career?
You might think titles like Account Keep in mind: too creative
Rockstar, Growth Hacker or solutions not only confuse clients,
Programming Ninja sounds cool. but they can also seriously damage
Doyle states that your current job your future career chances. What is
title not only reflects the jobs you've cool today could be pass
held, it also provides companies tomorrow.
with information on your career
level.
But will a weird and unusual job title
work for your future job search?
No, says Henry Goldbeck, president
of a canadian recruiting firm. Your
unusual job title guarantees your
resume wont get found in a
candidate database if recruiters
look for talents. So make sure you
also include the more standard
terms a recruiter or future employer
uses to search for candidates.
Recent research even indicates that
your job title can affect everything
from your level of satisfaction, your
mental exhaustion to your identity.
How you can use job titles to find
your dream job
Keyword search:
Use your current job title (or
the title of your intended
position) as keyword in job
databases to find new
positions. But for which job
titles can I even look for? The
job search engine Indeed.com
can help you with a tool to find
a list of related titles.
Benchmarking:
Another opportunity to find
accurate job titles is to visit a
companys LinkedIn page. On
the right top side you find:
How youre connected. Click
on see all. Now you can
browse current employees and
their job titles at this
company.
That might help you to get an
impression how the company is
structured and what kind of jobs
they can offer to you.
Job titles for entry level jobs
If you are at the beginning of your
career a entry level job will provide
a springboard to more satisfying
or lucrative positions as well as to
more responsibility. It gives you
the opportunity to get important
experience and to refine your skills
as well to grow your professional
network.
Here is a list of expressions that
might be included in in job titles to
find entry-level positions:
course keep your job titles
Coordinator,
consistent over your numerous
Assistant,
Junior,
Analyst,
Trainee,
Representative,
Intern
Can I change my previous job
titles?
Be very careful if you want to
make chances on your resume or
your LinkedIn profile. When
recruiters check your background
or contact previous employers
your job titles need to reflect your
employment history correctly.
Otherwise it might be a red flag for
recruiters. If you want to
standardize or adjust your
previous job titles make sure that
your or past employers or
references agree on that. And of
online profiles or resume.

References:
https://hbr.org/2016/05/creative-job-titles-can-energize-workers
http://www.eremedia.com/ere/exciting-job-titles-can-be-powerful-recruiting-and-retention-tools/
http://www.fastcompany.com/3035359/hit-the-ground-running/why-your-job-title-means-a-lot-more-
than-you-think
https://www.linkedin.com/pulse/20140714175706-27654892-your-wackadoo-job-title-guarantees-your-
resume-won-t-get-found
http://fortune.com/2015/04/07/why-unusual-job-titles-are-bad-for-you-and-your-company/
http://jobsearch.about.com/od/job-titles/a/job-titles.htm
http://jobsearch.about.com/od/best-jobs/a/best-entry-level-jobs.htm
http://jobsearch.about.com/od/jobsbycareerfieldaz/a/topsbytype.htm
DISCOVER THE OTHER SIDE OF THE
MIRROR: WHAT RECRUITERS DO TO
UNDERSTAND AND SEDUCE YOU

Finding the right career and getting a job is extremely

complex for candidates. But you are not the only one
struggling! Recruiting and attracting the right talent is
complicated for companies as well. They often recruit
under a lot of time and budget pressure, and in the
meantime they know that recruiting the wrong person
might cost an enormous amount of money to the company.

Written by Antoine Lhosmot

We are in touch with multiple
professionals that are trying to
make your life and recruiters
lives easier, and we want to
introduce them to you. Thanks
to this article, you will better
understand the other side of the
mirror and even better tailor
your application knowing this
reality.
Campus managers, your first
interlocutor
You probably know them already,
in order to help you discover
company career opportunities and
what a company does, businesses
are hiring a specialized team of
campus managers. They are
usually generalists with
knowledge of both the big picture
and the way you should apply.
Never miss an opportunity to meet
them on campus. They are usually
accompanied by professionals
that are, for one day with you, the
ambassador of their job.
Employer branding, at the questions on Facebook, Twitter,
crossroads of recruitment and LinkedIn and all other channels
communication used by the company. Get in touch
with them as well and include
In order to provide the right
them in your network!
communication tools to these
campus managers and facilitate
a smooth transition to the
recruiters taking care of your
application, companies have
recently developed departments
focused on Employer Branding.
Usually, there is even an Employer
Branding Director who is working
closely with internal
communications, external
communications and human
resources. Their mission is to
permanently make sure the
company is a good employer, in
line with the job market standards
as much as with your young
generation expectations.
These employer branding
departments often have HR
community managers. They are
the digital equivalent of campus
managers and they are here to
reply to your requests and
DISCOVER MORE
Application form, why do
companies outsource their
system?
Once you have discovered an
employer, looked at their job offers
and learned more about its
opportunities, it is time to apply.
And here bad surprise, all
application forms look the same. It
is even sometimes impossible to
recognize the design of the
companys website.
Welcome to what companies call
the ATS, or Applicant Tracking
System. If it looks similar for a lot
of companies, it is indeed because
they outsource this technology
and pay providers such as Taleo,
SAP or Talentsoft. The advantage
for companies is to be able to
review a huge number of
applications, across countries,
within the same database. The
advantage for candidates is to be
able to apply to several jobs within
the same company and eventually
to track their application status.
Identify company ambassadors, In the long term, companies
network with them, and show you are more and more looking
are a fit for employees that will also
be great ambassadors
As you can see, in order to
online, for their job, for their
reach you, help you and give
company. When you apply,
you a chance to be selected,
show them that you could
multiple employees are
help thanks to a good
involved from campus
presence on social media (A
relations to recruitment, from
Twitter account, a blog)
employer branding to talent
and an active network
acquisition. This new
(LinkedIn, friends and
dimension of HR leads to a
family).
few useful tips we wanted to
share with you:
Culture fit is more and more
important for companies
who want to make sure you
will be happy within the
company. It is more than a
matter of hard skills. Take
time to take the
temperature and see if you
would match with the
company life and values.
 RECRUITERS WOULD JUDGE BOOKS BY
THEIR COVER (LETTERS)
Writing a compelling cover letter can be the best way
to stick out from the crowd. It could otherwise be a
non-factor in a hiring decision, or worse, a reason to
pass on you. Here are some tips to stick out.
Written by Greg Wells
What is the point of a cover
letter anyway? Why bother? The
recruiter has your resume dont
they? The cover letter actually
serves a couple of purposes for
recruiters. The first thing is it
gives them a better idea of your
personality, which might help
them understand how you might
fit in on the team. Second, it
gives them an idea of whether
you have done your homework
for the position you are applying
for.
The purpose therefore, is for you
to communicate generally what
you will contribute to a new
company in a way that adds
NEW information to your
resume, and whether you
actually understand the position
you are applying for. Keeping
this purpose in mind, here are
some tips for you to excel.
1. Keep it to one page, 3 or 4
paragraphs, and proofread
If it is too long it wont be read.
You should have one paragraph
offering some explanation for
why you are applying for this
position, a second paragraph
talking about why you are the Your resume is designed to give
right person for the role, a third specifics about what you have
paragraph (really just one accomplished, but the cover letter
sentence) thanking the recruiter is your chance to highlight your
for considering you. most relevant qualities.
2. Specificity and storytelling win Build off the specificity of your
points and differentiate first paragraph by subtly
highlighting those qualities that
It is pretty likely that if you are
match with what they are seeking
applying for a job then you are
in the job ad.
applying to more than 1 position.
However, a cut and paste cover 4. Sign off with a thank you
letter will at best be boring, at
Thank your recruiter for
worst it may actually detract from
considering you and indicate your
the content if it is too clearly the
excitement in hearing from them
same one you use for every
soon.
position.
This is especially true for the first
paragraph. Talk about why you
have picked this position and this
organization. What drew you to
them, what excites you about the
role? Also, be specific in who you
address the cover letter to. If you
dont know who the hiring
manager is, see if you cant figure
it out using LinkedIn.
3. Talk about your soft skills with
specific examples
THE PERFECT COVER LETTER
An example:

Dear Ben and Jerry,

I have enjoyed Ben and Jerrys ice-cream for as long as I can

remember, so I am excited to apply to be part of your team. The role of
Chief New Flavor Creator has actually been an aspiration of mine for
quite some time, and my perspective as a customer first, will help me
make a quick impact, as I already value the priorities of the company.

My past experience as an ice cream eater makes me well suited for

this position. I have tasted well over 15 new flavors of ice cream so
far this year, and I have a natural taste for innovative combinations. I
am also a leader. This year I have already led my friends to ice cream
stores 21 times, and have also encouraged team members to develop
their palettes. Finally, as a Chief New Flavor Creator, I understand the
importance of creativity. As the inventor of my own peanut butter and
honey ice cream flavor, I have a proven track record of the kind of
innovation needed in this position.

Thank you for considering me for this position. I hope to hear back
from you soon!

Sincerely,

Greg

References:
https://www.themuse.com/advice/5-secrets-to-making-your-cover-letter-stand-out
https://www.theguardian.com/careers/covering-letter-examples
http://www.forbes.com/sites/dailymuse/2014/02/06/the-cover-letters-that-make-hiring-managers-smile-then-call-you/#15695dc058f5
https://www.themuse.com/advice/5-ways-your-cover-letter-lost-you-the-job
HOW TO GET THROUGH APPLICANT
TRACKING SYSTEM

How do get through the Applicant Tracking System? These

four tips will help you make sure your application
impresses the robot first to reach the actual recruiter and
land you your dream job.

Written by Teresa Harbeck

It's all about keywords
If you nail all the right keywords
you have a good chance to make
it to the recruiter. Usually
recruiters program the system to
look out for certain phrases, job
titles and keywords. Examples for
this kind of keywords: Social
Media Marketing, Financial
Analysis, Adobe Photoshop.
Keep it simple!
Depending on the job you are
applying to you might want to
show creativity in your CV.
Unfortunately the ATS might not
appreciate that and even kick you
out because of a fancy formatting.
Make sure to keep it simple. Stick
to common fonts like Times New
Roman, Arial or Courier.
These are readable by any system. Check your spelling
In worst-case scenario the ATS
This tip might sound obvious but
will be confused and decide that
before submitting your application
your application is irrelevant. The
you should have someone look for
career objectives section is a
spelling mistakes!
waste of space for most systems
but you can keep it in for the
recruiter. Be aware however that
most robots are not able to read
this paragraph.
Use common formatting
Although most ATS Providers
have become better in reading
PDFs it is safer to use Word-
Templates or paste your CV
directly if offered. Make
paragraphs like Education,
Professional Experience, Personal
Information to help the system to
find the relevant information and
push you forward.
TRICK THE ROBOT

Always remember: It is a computer
reading your CV - if a word is
misspelled it will simply not know
what you mean and disqualify you.
Give your resume to your friends
and parents just to make sure its
triple checked. Take your time,, its
worth it!
Applicant Tracking Systems much
like search algorithms are starting to
develop serious skills. While they
were only able to detect certain
keywords and phrases, they start
contextualizing now. This means
they are able to relate certain
content to its surrounding. So its
not only about your "Project
Management" skills anymore but
also in which position you did
acquire them. Of course recruiters
need to save time with the pre-
selection.
The mistakes a computer can make
however can be very upsetting.
Recent studies found out that minor
mistakes in the formatting made it
impossible for the software to paint
a proper picture of a candidate - and
therefore dismissed him/her.
46% of applicants have already
given up on an online application. So
if the ATS frustration hits you,
always remember the words of
famous engineer and roboticist Vijay
Kumar: "Robots are good at things
that are structured."

References:
https://www.themuse.com/advice/beat-the-robots-how-to-get-your-resume-past-the-system-into-human-hands
http://lifehacker.com/5866630/how-can-i-make-sure-my-resume-gets-past-resume-robots-and-into-a-humans-hand
https://www.linkedin.com/pulse/20141102153723-6609866-robots-are-reading-your-resume-ats-part-1
WHY DO STUDENTS STRUGGLE
WITH ONLINE APPLICATIONS?
According to your answers to 2015s Potentialpark survey*,
an average of 46% of students and young graduates had
given up on an online application. Companies see this
percentage when they check the ratio between how many
people clicked on "APPLY" and how many applications they
actually got in.
Written by Guillaume Caramalli
Today's Status Quo
It all starts when you see a job ad
that might interest you. You have
been telling us for years that you
don't find those amazing. They all
look the same and do not always
make you want to apply. Quite
often they are re-used again and
again, with recruiters adapting
them to stick to the managers'
guidelines who is always in a
hurry to recruit.
The recruiter does not take time to
make a nice job offer. Plus they
are not marketers, are they?
Therefore you end up with a
classic, boring job offers that fits
into the format proposed by the
ATS (this big machine that will
digest your rsum word by word
and enables the recruiter to
source candidates).
Then candidates apply, thinking
"Why not ? If I'm lucky, you never How do you make it change ?
know...". If you really need an
It is not really ideal though. You
internship badly you fill it all up
would much rather have clearer
and start praying once you receive
job ads, so that you don't waste
the infamous automated email
your time applying if you know you
"Thank you for applying. If you
are not a good fit. Also, a shorter,
don't hear back from our side
nicer application process that
within 2 weeks, consider your
works and does not ask you the
application rejected."
same stuff over and over again.
If you are not that much in a hurry, Even better, have an original
or if the application process is too process that actually makes you
long or does not work, you might stand out !
as well give up. Research by
But how?
Potentialpark* shows that
approximately 1 out of 2
candidates have already done.
All in all, it goes fine this way,
recruiters get applications in,
sometimes too many, sometimes
not really relevant ones, but since
they are in a hurry they do it this
way and it goes on and on.
KNOW WHAT TO DO
Keep giving up, then give up some
more!
Companies measure their return
on investment. They act upon that
number and almost only that
number.
They compare the number of
applications with the dropout rate
of applicants. And when those are
bad, things change! If this gap
gets too big, meaning if many
people who apply dont submit
their application, they might
actually do something.
Some companies do not
understand it though. Some even
say they are happy about it, that it
is a good thing! If candidates do
not go to the end of our
application it is because they are
not motivated enough! Is it true
though? Is it because you are not
willing to spend enough time and
effort on an online application or
is it because you have better
things to do than filling the
mandatory field "home phone
number"?
Recruiters need it all
The thing is that recruiters gather
all the information they can get, so
References:
* Potentialpark Online Talent Communication Study 2016.
that they can sort the candidates
afterwards. Too bad if some give
up in the meantime, at least they
will not have to come back to ask
you more stuff if they think one
application is worth going to a
next stage.
Someone has to collect the data.
Either you make the effort to give
it all during the first stage of your
application, or recruiters will have
to come and get the information
shows that more and more of you
later. As of now, many companies
prefer candidates to make all the
work in
the beginning and then recruiters
just have to sort.
What a waste of your time!
To top it all off, your rsum might
not even be read by a real person,
but only stored in a machine! (link
to Entrypark article about that).
Do you want to be filtered out
because you are not willing to
waste your time on a boring
application form, or rather be
selected because of your good
grades, your amazing experience
abroad and you last internships?
Change is coming
Companies start realizing that
they do miss out on a lot of
candidates. They start seeing that
if you give up on an application, it
is because you are sick of it and
you might as well just go apply for
their competitor.
Then, they start changing their
processes and they start making it
more transparent.
Research done by Potentialpark*
love this transparency. That this
becomes one of the main reason
to go on a career website.
If you want to see companies
showing such information, like...
Why should you join the
company?
How much are you going to
earn?
How long does it take to apply
and when can you expect an
answer?
How many interviews will you
have to go through?
Then you know what to do... Give
up, give up, give up!