FACULTY OF BUSINESS ADMINISTRATION

ASSIGNMENT COVER SHEET FOR SEMESTER TWO

Name & Surname: ______________________ ICAS No: ______________________
Qualification ____________________________MODULE: BUSINESS MANAGEMENT 512
Specialization: _________________________ ID Number: _________________________
Date submitted: ____/____/____/____
MARK EXAMINE MODERATOR
ASSESSMENT CRITERIA REMARKS
ALLOCATION RS MARK S MARKS
DISTRIBUTION OF MARKS
INTRODUCTION 5%
Outlines the subject matter clearly and
precisely
ANALYSIS 35
Thorough with clear well-argued points on the
range of options
CRITICAL THINKING & PROBLEM SOLVING. 35%
Looking at issues at many different angles and
perspective
Ability to solve problems in a logical and
sequential manner.
CONCLUSION 10%
Recommendations and Suggestion
Framework/models/visual aids
REFERENCE 5%
According to the Harvard Method
PRESENTATION (MARKS FOR TECHNICAL ASPECTS) 15%
Table of contents layout
Grammar & Spellings
Font Arial 12
Line Spacing - 1.5
Margin should be justified.
TOTAL ASSIGNMENT MARKS OUT 100%
Examiners Comments:

Moderators Comments:

Examiner Name: Moderators Name:

 Examiners Signature: __________________ Moderators Signature:______________________
Date: __/___/___/_____ Date: __/___/___/____
The purpose of an assignment is to ensure that the Learner is able to:

Use methods of enquiry and research in a disciplined field.

Interpret and evaluate text.

Have a sound understanding of key principles and theories, rules and awareness.

Solve unfamiliar problems using correct procedures as well as investigate and critically analyse
information and report thereof.

Present and communicate information reliably and coherently.

Instructions and guidelines for writing assignments

1. Use the correct cover page provided by the institution.

2. All essay type assignments must include the following:
2.1. Table of contents
2.2. Introduction
2.3. Main body with subheadings
2.4. Conclusions and recommendations
2.5. Bibliography
3. The length of the entire assignment must have minimum of 5 pages. Preferably typed with font size
12
4. The quality of work submitted is more important than the number of assigned pages.
5. Copying is a serious offence which attracts a severe penalty and must be avoided at all costs. If
any learner transgresses this rule, the lecturer will retain the assignments and ask the affected
learners to resubmit a new assignment which will be capped at 50%.
6. Use the Harvard referencing method.
7. Please note that these guidelines are not applicable to NUMERIC & PRACTICAL subjects.
Read the following case study and answer the question/s that follows:

South Africa's Bill Lynch named Ernst & Young 2006 World Entrepreneur of The Year

Bill Lynch, CEO of South Africa's Imperial Holdings, was named the 2006 Ernst & Young World
Entrepreneur of The Year at a glittering awards ceremony held in Monte Carlo's Grimaldi Forum. The
ceremony marked the culmination of the Entrepreneur of The Year World Summit, which brought
together hundreds of the world's most respected entrepreneurs for three days of dialogue, learning and
networking.

Lynch, who built Imperial into South Africa's largest transport and mobility conglomerate after arriving
there in 1971 with just GBP 2,000 and no job, was picked from a strong field of 32 national winners in this,
the sixth annual World Entrepreneur of The Year competition. Today Imperial Holdings has annual
revenues of EUR 6.5 billion across seven synergistic divisions (integrated logistics solutions; fleet
management; vehicle and forklift leasing; aviation operations, sales and leasing; car rental and tourism;
motor vehicle importation, sales and after-sales services; and related financial services) and employs
36,000 people on three continents

Chairman of the nine-member independent judging panel, Sunil Bharti Mittal, founder of Bharti
Enterprises and 2004 India Entrepreneur of The Year, said, "Bill is the epitome of an entrepreneur - he
started with nothing, but he grew an amazing business over thirty years, and today makes a huge positive
impact in South Africa. He does that not only through the jobs he creates but also through the training,
education and other community support Imperial provides."

Bill's story is a classic one: he started from humble origins and through hard work and smart
diversification built a multi-billion dollar international business.

This kind of achievement would not have been possible had Lynch not integrated and synchronised the
various key functional department from finance to human resources management.

"The year was a particularly strong field of country winners to choose from, so the judges had a very
difficult decision to make," said Greg Ericksen, Ernst & Young's Global Vice-Chair for Strategic Growth
Markets. "Bill has seen it all and done it all and is a great role model for entrepreneurs everywhere with
his love of business and hard work," he continued.

"What has been the special feature of the 20 years of the Entrepreneur of The Year program has been the
amazing story that each entrepreneur has to tell," said Ernst & Young Chairman and CEO James S. Turley.
"Bill's story is a classic one: he started from humble origins and through hard work and smart
diversification built a multi-billion dollar international business."
Source: http://www.businesswire.com/news/home/20060610005011/en/South-Africas-Bill-Lynch-
named-Ernst-Young (online) accessed 5/08/2016

Question:

Based on the above a case study and your understanding of the synergies of integrating the different key
organisational functions give an account of how different functional departments (finance & resource
allocation, human resources, supply chain, production & operations, leadership etc.) can synchronize
(coordinate) their operations in order to contribute to the competitiveness, sustainable customer
satisfaction and optimize the profitability of the organisation as a whole.

TOTAL MARK ALLOCATION 100