A Feasibility Study
Presented to the Faculty of Business Administration
Bestlink College of the Philippines
In Partial Fulfilment
Of The Requirement for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
October 2017
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APPROVAL SHEET
EUGENE BAYANI
Adviser
FEASIBILITY STUDY REVIEW PANNEL
Member Member
Chairman
Accepted and approved in partial fulfilment of the requirement for
the degree Bachelor of Science in Business Administration, major in
Marketing Management.
AKNOWLEDGEMENT
This Feasibility Study has been created in a best way possible with
and shares their time, ideas, and advices apropos of conceptualizing the
grant;
of this study;
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Management, who delivered his motivational talks and lectures that helps
patience, guidance, time and effort to help the researchers completing the
heartedly as well as the people who gave their time and knowledge about
establishing a business like Fast food Restaurant which is needed for the
perseverance to accomplish this study. Also, for spending their time and
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money without hesitation and giving their hardest to complete the task
given as a requirement in one of the reasons why this study was fulfilled;
Family, for the financial assistance and unending love and support
studies;
THE RESEARCHERS
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EXECUTIVE SUMMARY
Daguia, Marjielyn P.
Nedia, Jefferson G.
Tenebroso, Jaycel C.
business is a fast food restaurant that offers a variety of street foods from
Korea and Philippines with a modern street style ambiance. The business
offers a variety of level-up Filipino street foods derived from the original
that the major customers mainly would be Filipinos and people who want
features and quality that will make the business stand out. As the initial
pesos, Kalye Express has the ability to gain an impressive profit enough
to return the investment. This proves that the target market find its
TABLE OF CONTENTS
TITLE PAGE
APPROVAL SHEET ii
ACKNOWLEDGMENT iii
EXECUTIVE SUMMARY vi
LIST OF FIGURES xv
Introduction 1
Business Offerings 6
Unique quality 24
Business Structure 25
Related Studies 38
Industry review 45
Competition Analysis 52
Target Market 54
Swot Analysis 56
Marketing Aspect 59
Management Aspect 75
Organizational Structure 76
Hiring process 91
Company policies 93
Operating hours 98
Conclusion 201
Recommendation 204
REFERENCES
APPENDICES
CERTIFICATE OF ORIGINALITY
CERTIFICATE OF ACCOUNTANT
CURRICULUM VITAE
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LIST OF TABLES
LIST OF FIGURES