Fall 2015
TA
JAMIE CHANG
0975-138030
jamie.chang0514@gmail.com
COURSE OBJECTIVES
COURSE MATERIALS
1. Textbook: William F. Samuelson and Stephen G, Marks, Managerial Economics,
seventh edition, John Wiley & Sons.
2. Other Good references come from James A. Brickley, Clifford W. Smith, Jr. and
Jerold L. Zimmerman, Managerial Economics and Organizational Architecture
(hereafter BSZ), Third Edition, McGraw Hill 2004. R. Charles Moyer and Frederick
H. deB. Harris, Managerial Economics, Applications, Strategy, and tactics, (hereafter
MMH), Duncan W. Reekie and Jonathan N. Crook, Managerial Economics, An
European Test, 4th edition, Prentice-Hall, 1995, and Petersen, H. Craig and W. Cris,
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Lewis, Managerial Economics, 3rd edition, Macmillan Publishing Co., 1994. There
are some cases and readings will be handed out for this course. Most of these
materials are coming from various sources of Journals, magazines, articles, including
Business week, Forbes, Fortune, New York Times, Wall Street Journal, Harvard
Business Review, Financial Times, Money, Harvard Business School cases and many
more, etc.. To read course materials as much as you can is certainly crucial and
beneficial to your knowledge and learning. You also feel free without hesitation to
ask questions you may have anytime during the class.
EVALUATIONS
Your grade for this course will be based upon three parts(1) class attendances (30%);
based upon your individual performance on the classroom and actively engagement is
strongly encouraged;( 2)mid-term (30%) and (3) group final presentation (40%).
COURSE OUTLINE
Topics
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Gaining insight into the life of a college student (A).
9Asymmetric information and organizational design
HBS case: Wei Li and jean Yuan (2005), The Xiangyang market.
10Auctions and competitive bidding
HBS case: Benjamin E. Esty (2005), Acquisitions of consolidated
rail corp. (A).
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