Packaging Development

Process

Food Packaging
CHE 193-2
Packaging Development Process

EXAMPLE
A product KITCHEN MIX has been
developed
Product is spicy and aromatic
Competitors have a headstart
Keen on successful market entry
No packaging yet
Several packaging alternatives (benefits
from packaging)
 Packaging Development Process

1. Assess product and obtain information about

it
2. Prepare your merchandising plan
3. State your packaging requirements
4. Choose alternative materials and design the
packaging
5. Test selected packaging materials
6. Make final choice
7. Improve the packaging
Assess product and obtain
information about it
Product is
Fine powder with solids content
Spicy and aromatic
One year shelf-life
Stable product
Assess product and obtain
information about it
How can product be damaged?
Solid portion settles
Can cake with moisture
Aromatic loss affects taste substantially
Cannot be affected by light, oxygen nor
temperature changes
Can be attacked by rodents and insects
Assess product and obtain
information about it
Market considerations
Two prominent brands are using laminated
sachets
Food mix is generally not price sensitive
Distributed mainly in supermarkets or groceries;
wholesale/retail; main buyers are employed wives
Saleable pack: 50g and 100g packs
Reported spoilage on 100g pack
Prepare merchandising plan

Pack size: 50g and 100g

Not priced higher than existing brand
Target markets/outlets: supermarkets and
groceries in major urban cities in Luzon;
nationwide launch in later years
Land transport
Product filling initially hand-filled; filling
machinery will be acquired as volume grows
State packaging requirements

Containment
Fine powder with solid particulates
Protection
Excellent moisture and aroma barrier; can withstand hazards
of transport
Market appeal
Print area for graphics, serving instructions, etc; easily
identifiable to housewives
Utility
Easy-dispensing, provisions for reclosure of 100g pack
Cost
Choose alternative materials and
design the packaging
Some packaging requirements are conflicting: cost
vs quality, market appeal vs expense. Be ready to
COMPROMISE!
Alternative packaging should meet minimum
performance requirements; final choice should be at
the lowest cost possible.
Come up with comparative cost structures. Cost of
packaging materials is one and other costs are
rejects, losses, packers wages, utilities and
machinery
Test selected packaging materials

Selected materials should be tested for

performance (requirement for moisture and aroma
protection)
Conduct own market tests ask friends, neighbors,
and other customers
Testing is costly but will yield maximum benefits
Use common sense and experience in interpreting
test results
Final Choice

How much does convenience and aesthetics

deserve?
COST EFFECTIVENESS
Improve packaging
Reduce packaging costs
Improve market appeal
Increase shelf-life
Reduce breakage, spoilage, spillage and pilferage
Improve package utility (dispensing and reclosure)
Improve handling
Serve new markets
Develop product extensions
Enhance competitiveness