CST 351 EX05

Native Revival
Nursery & Web 2.0
Survey

Survey Results and Summaries

October 2, 2017

Jason Magdaleno, Joseph Connolly, Sheldon Russell,

Cory Heads, Alicia Alonso-Garcia, Erica Au
The Survey
The survey was aimed at discovering what features users would want from a Web 2.0 site
designed for them as well as what those who visit plant nursery websites would expect when
visiting such sites. Demographics and user preferences will be gathered to understand the
audience and tailor the design and features to that audience.

Total responses: 55

Table of Contents
What is your Age Range?
What is your Gender?
Geographic Location?
Current Gardening Experience?
Do you frequently visit websites on a computer, or on a tablet or on a
mobile device?
What websites do you visit frequently? (Check all that apply)
When reblogging media, which sharing option are you more likely to use?
If available, do you usually use a website's Web 2.0 features?
Which type of media do you usually repost/reblog? (Check all that apply)
Without searching on the web, what is your definition of Web 2.0?
What do you believe is a must-have Web 2.0 feature to have if you have
your own business with a website?
Suppose you own a nursery and require a website with 2.0 features, what
would be the most important feature to have in your opinion?
How do you prefer to receive information when you have a subscription
within a site of your own interest?
How do you prefer to receive gardening information?
Have you visited Native Revival Nursery's website previously?
Please visit http://www.nativerevival.com and let us know any feeling
words that come into mind:
If you visited Native Revival Nursery's site, what feature do you believe is
most successful?
What web 2.0 features do you feel are missing from Native Revival
Nursery's website?
What kind of device did you access the site on?
Have you ever done business with any plant nursery? If yes, what nursery
or nurseries?
Summary of Results
About 39% of respondents said they are ages 18-29. However, a majority of the people who
took the survey were 30 years of age or older ranking at 53% of the users when added up
(orange and green). These results give a wide range in the age of users which might correlate
to their knowledge of gardening.

There were more males than females who took this survey. The survey was randomly
distributed and these results only serve for demographic purposes. However, the fact that the
ratio is 2:3 tells us that gender will not play a role when designing the actual website.
The majority of our surveys users originated from the Monterey Peninsula with 43.5%
followed by Salinas Valley at 19.6% and Santa Cruz with 10.9%. With the survey
originating from the Monterey Peninsula area the users for the survey may of impacted
the results.

A majority of our survey users have had at least some experience when it comes to
gardening which all adds up to 72.3%. The remaining 27.7% users had no previous
gardening experience. Even though almost a third of the respondents said they have no
gardening experience, it is still a good idea to make the site user-friendly to site visitors
with no experience gardening.
The result of 39.6% for desktop users and 39.6% for mobile users website were
informative. The data provides useful information to help understand accessibility for our
websites development with the understanding that majority of the users will be visiting
the mobile site on a smartphones or tablet device.

Facebook and Youtube appear to be the social media platform dominants and will be a
key towards our success of implementing web 2.0 features to the website.
Re-blogging platform to concentrate on is Facebook with a result of 48.1% from our
survey user samples.

A majority of the survey users have at least some exposure to Web 2.0 technologies.
Acknowledging that these surveyees use at least some web 2.0 features.
Top News Stories are clearly the top topic to repost and blog with at least 42.3% of the
users, followed by viral videos at 32.7% of the users. The users selected for this survey
believe Top News Stories and Viral Videos and the most important to share with others.

Only 28% of respondents got this answer correct. Web 2.0 focuses on the use of
dynamic elements which includes user interactivity and collaboration.
This survey questions result is understandable with the result of the previous question.
Majority of our users were unaware to what web 2.0 features consisted of.

Most users 34% want User Collaboration with ability to edit. Followed by External links
to social networking 24%.
For the most part, the user was either willing to give out their personal email to their website of
choice or never sha red their email. Other users would rather have their phone number linked to
that website than to have mail constantly cluttering their inbox.

Majority 51% prefer to receive their gardening information from Friends and Family. Published
articles with 38.8% with local Gardening centers and Videos found on the internet share third
with each getting 36.7%. The data shows that providing information for their clients can translate
into information being shared with friends and family and in result to driving more clients to their
website and services. Providing way to contact at their local gardening centers (if allowed) or
generating video content for customers can also drive people to the website.
89.8% of the users have never visited the website for Native Revival Nursery. The data
can be in result of previous survey questions results as in location or interests in
gardening.

The 66% of the surveyors felt the site had a Professional look and or feeling followed by
55.3% also thought it was Refreshing and 44.7% determined the website looked
Reliable. The survey question allowed the users to select multiple responses.
The survey users found that the website was Informative and User Friendly. This could be
because of its simple yet informative structure.

The responses were mainly directed to the websites weak personal aspect, they would like the
company to have some sort of a blog to update the user's (43.8%) . Users (25%) would like to
be able to contribute to the content available on the website or possibly interact with one
another (29.2%). This website would definitely be more successful if the user could feel
included and have a sense of community.
The results appear to be a split between desktop and smartphone. The results can be
skewed due to the fact how the survey was administered. For an example some of the
surveyors were asked on the spot to take the survey and a smartphone was the device
of choice to access and to complete the survey.

The data from this question is based on individual responses and does not reflect the
methods of a group of users. The data provided is only valued by the specific user.
Summary of results
With a variety of random respondents, the Native Revival Nursery site would benefit
from having a blog. This feature could be give users an opportunity to add comments
and it would certainly create a better and stronger sense of community. As a plant
nursery site and based on feedback from the users who took the survey,
user-interactivity and communication is strongly desired by the majority. Site visitors
certainly would like to want to see as much information about the photos as they
possibly can. It was great getting a wide variety of responses because of the fact that
this information can help us to figure out what features our site should have, and
different ideas on what needs to be on the actual website. NRNs must have is a blog,
should have a community forum, and could have included ways for users to collaborate.