1. What category below is your age?

1-19 years
20-29 years
30-39 years
40-49 years
50+ years
2. Which country do you live in?
UK
USA
3. What is your gender?
Female
Male
4. What is your average individual yearly income?
$0-25,000 (0-16,500)
$26,000-35,000 (16,600- 23,000)
$36,000-45,000 (23,100- 29,500)
$46,000-59,000 ( 29,600- 40,000)
$60,000+ (41,000 +)
5. Please choose which of following are the main purpose of using the Internet.
Work-related
Study
Entertainment (movies, games, etc.,)
Email, news, banking
Social media sites
Neither
6. Which social media sites do you have an account on? (choose as many that apply)
Twitter
Facebook
LinkedIn
Pinterest
I do not have an account on any social media site
Other (please specify)
7. Are you interested in becoming a "fan" of or following brands through social media
sites?
Yes
No
8. Please choose any of the following if you are a "fan" of their Facebook page
H&M
Zara
Neither
Other (please specify)
9. Please choose any of the following if you are a "follower" on Twitter.
H&M
Zara
Neither
Other (please specify)
10. Why do you use social media? (choose as many that apply)
Networking
To learn about information on products/services
Entertainment
Keep in touch with friends/ Family
Deals and Promotions
Other (please state what reasons)
11. Which of the following do you prefer to connect with clothing brands on?
Facebook
Twitter
Neither
Other (please specify)
12. Before purchasing a clothing item, have you ever checked a social media site for any
of the following reasons? (choose as many that apply)
User reviews
Promotions
To ask a friend about clothes from either store
Neither
Other (please specify)
13. Who are you more likely to listen to when deciding whether or not to shop at a
particular store?
Friends
Family
User Reviews
No one
Other (please specify)
14. How do you generally receive retail promotions?
Mail
Online
Email
Social Media
Neither
Other (please specify)
15. How likely are you to recommend these brands if or since becoming a "fan" or
"follower" on social media sites?
H&M
Very likely Very likely H&M Very likely Zara
Likely Likely H&M Likely Zara
Neither Neither H&M Neither Zara
Not Likely Not Likely H&M Not Likely Zara
Very unlikely Very unlikely H&M Very unlikely Zara
Other (please specify which clothing company)
16. How likely are you influenced to buy a specific product based on the information
you receive through a social media?
H&M
Very likely Very likely H&M Very likely Zara
Likely Likely H&M Likely Zara
Neither Neither H&M Neither Zara
Not likely Not likely H&M Not likely Zara
Very unlikely Very unlikely H&M Very unlikely Zara
17. Through what other medium do you learn about products/brands? (Please choose
all that apply)
Television
Newspaper
Radio
Magazines
Other (please specify)
18. How do you view an ad message on a social media site such as Facebook or Twitter
versus traditional media such as, TV, radio or newspaper?
They are the same
Prefer social media ad because it's more interactive
Prefer traditional ads because its less interactive
Neither
Other (please specify)
19. Do you think that social media is an effective way to reach you as a customer when it
comes to the fashion retail industry?
Yes
No
20. If you answered yes to question 19, please explain why you believe that social media
is an effective way to reach the customer. You may use personal experiences as an
example or your own reasons why social media is a useful tool for marketers.
21. Please feel free to add any additional comments that you think would be
contributory to this research. Thank you for your time.

https://www.surveymonkey.com/r/X5YJNQ5