www.olejarz.com/arted/digitalvideo/interviewrubric.

pdf
Subject
is interesting
is educational
is relevant to audience
provides insight into topic
is discussed thoroughly
is entertaining
Concept Score ______ out of 30

Content
Presents interesting information
Language is used properly and effectively
Images and/ or graphics relate well to content
Student(s) behave professionally on camera
Student(s) demonstrate thoughtful approach to subject

Content Score ______ out of 25

Technical Aspects
Camera is stable, smooth movements and pans
Subject is framed well, images are well composed
Subject is lit and clearly visible
Sound is clear and understandable
Video is edited effectively, flows well
Titles are used effectively
Transitions are used effectively
Project was completed in a timely manner

Content Score ______ out of 40

http://www.nuuanu.k12.hi.us/chun/course/vidrubric.html

Evaluation Rubric for Video Production

Levels of Performance
Below Standard Satisfactory Accomplished Excellent
Dimensions of
Performance
Score: 1 Score: 2 Score: 3 Score: 4
Students need help to
research and write a Students research
Students need help to research
script. There is a Students research and write independently and write a
and write a script. The
storyboard that is a compelling and creative compelling and creative
storyboard does not match the
Planning adhered to during script. The storyboard is script. The storyboard is
final production. Some group
production. Most group drawn carefully with shot drawn carefully with set
members have roles and some
Research, members have roles and compositions included. All design and shot
perform very few tasks. Some
Storyboarding, use some video group members have their compositions included. All
video vocabulary and floor
and Rehearsal vocabulary and floor and use video vocabulary group members define their
language is used during
language during and floor language during roles and use video
rehearsals. Students need to be
rehearsals. Students need rehearsals. vocabulary and floor
reminded to stay on task
to be reminded to stay on language during rehearsals.
task.
There is focus that is The project has a clear focus The project has a clear focus
The project has a focus but
maintained throughout related to the chosen topic related to the chosen topic
may stray from it at times.
the project. The project and one or more of the and one or more of the
There is an organizational
presents information in a following elements; reflects following elements; reflects
structure, though it may not be
accurate and organized broad research and broad research and
carried through in a consistent
manner that can be application of critical application of critical
Content manner. There may be factual
understood by the thinking skills; shows thinking skills; shows
errors or inconsistencies, but
intended audience. notable insight or notable insight or
they are relatively minor. Less
Adequate evidenced of understanding of the topic. understanding of the topic.
than adequate evidence of
student learning and Excellent evidence of Excellent evidence of
student learning and efforts are
efforts are reflected in student learning and efforts student learning and efforts
reflected in student's project.
student's project. are reflected in student's are reflected in student's
 project. project.
Sequence of project
Either lack of preparation or Adequate preparation Organization of presentation
components is clear and
Layout/ illogical sequence. Transitions and sequence is shown. is excellent. Transitions add
evident. Transitions provide
are choppy or distract the Transitions are adequate. to the viewer's understanding
easy movement from one
Design viewer. Titles are not present Titles are present. If of the topic. Titles are added
scene to another. Titles are
or distract from the overall storyboard is present, it to enhance understanding.
used and add to the video's
video. Does not have a shows the project in a Storyboard shows
flow. Storyboard shows
storyboard. broad outline. progression.
general outline.
The camera work is choppy The camera work may be
The camera work is The camera work is smooth
and the scenes are blurry or choppy or panning is too
generally smooth and the and the focus is crisp. Sound
panning is too fast. Sound and fast. Sound and visual
focus is usually crisp. Sound and visual files are distortion
visual files contain significant files may have some
Technical and visual files are mostly free. Transitions are timed
distortion. Transitions are distortion but it doesn't
distortion free. Transitions for smooth movement
awkward between scenes. distract the viewer.
Elements provide a smooth movement between scenes. Titles are
Titles are illegible. Technical There are some technical
between scenes. Titles are legible. There are few
difficulties seriously interfere problems, but the viewer
mostly legible. There are technical problems, and none
with the viewer's ability to see, is able to follow the
few technical problems. of a serious nature.
hear, or understand content. presentation.
Presentation a result of a Effective teamwork. The
Students worked together
group effort, but only final product represents
and were assigned different
some members something that would have
Obvious that the presentation roles
contributed been impossible to
was created by one person
accomplish working alone.
Students select group
Students select group
Collaboration Students make poor choices members based on good
members according to Students select group
for group members. The group working relationships. All
social desires. Some members based on good
is unable to complete the video students in the group
students in the group working relationships. All
in a timely fashion participate actively 100% of
participate actively. Few students in the group
the time. Most students
students excel in the participate actively 100% of
excel in the activities
activities the time. Each student excels
 in every activity

http://edtech.guhsd.net/video/Assess.htm

1 Point Beginning 2 Points Developing 3 Points Proficient 4 Points Exemplary Points

Doesnt explain the Explains only a general plan Shows the details of the Persuasively written;
The Pitch project focus or represent for the video project. project, including all addresses all necessary
the final outcome. requested components. components in detail.
Does not represent the Sketches are in a logical Includes sketches of each Demonstrates detailed
sequence of shots in the sequence, but do not give video scene and includes planning on the video shot
video. Storyboard adequate descriptions of the some planned sequence, scene
Storyboard descriptions are vague or video scenes, audio descriptions, audio notes,descriptions, audio and
incomplete. background, or dialogue effects notes, and dialog effects notes, and dialog
PREPARATION
notes. for every scene. for every scene.
Includes more than 10 Includes 5 - 10 grammatical Includes 1 4 Grammar, spelling,
grammatical errors, errors, misspellings, grammatical errors, punctuation, capitalization
Script misspellings, punctuation punctuation errors, etc. misspellings, punctuation are correct. No errors in
errors, etc. errors, etc. the text.
Very minimal comments General comments on daily Thorough listing of daily Includes descriptive detail
Work Log about few activities on the activities. activities, but no and reflections on daily
work log. reflections. activities
Message is unclear. Message is vaguely Strong message. Covers
Message is clearly
Includes little essential communicated. Includes some topic completely and in
Overall Content information and one or two essential information with
communicated. Includes
depth. Includes complete
essential information.
facts. few facts. information.
PRODUCT Technical: Little or no enhancements Digital enhancements Any digital enhancements Digital enhancements are
add interest to the video, or accompany video, but there is that are used combine planned and purposeful,
Digital excessive use of random little sign of reinforcement. smoothly and effectively adding impact to the story
Some tendency toward with the video. line or focus.
Enhancements enhancements detracts from randomness with effects.
or Effectsthe video.

Cooperative Cannot work with others.
Cannot share decisions or
Group Work responsibilities.
There are no citations or are
no references to copyright
Copyright information for photos,
graphics, and music created
by others.
Works with others, but has
difficulty sharing decisions
and responsibilities.
Citations are given, but some
multimedia sources are not
identified with references, and
permission to reproduce is
missing.
Works well with others.
Takes part in most
decisions and contributes
fair share to group.
Citations are given, sources
of multimedia are
identified, but permission
to reproduce is missing.
Works well with others.
Assumes a clear role and
related responsibilities.
Motivates others.
Citations give proper credit.
Every photo, graphic or
sound file is either original
or permission for its use by
the owner is documented.

www.cheney268.com/Learning/.../VideoPresentationRubric.doc

Video Presentation Rubric

Beginning Developing Accomplished Distinguished
1 12 13 - 24 25 - 37 38 - 50

Content & Not organized. Portions may be Fairly well Program shows a
Organization poorly documented documented and continuous
Difficult to follow. and/or organized. organized. Format progression of ideas
Is your project Poor quality shows Hard to follow the is easy to follow. and tells a
organized and poor effort. progressions of the Good explanation complete, easily
documented? story. Explanation shows good effort. followed story. Well
shows some effort. documented and
organized.
Excellent, well
thought out
explanation shows
superior effort.

Usefulness Projects usefulness Project Project is focused Project is focused

is in question. Does demonstrated and informative; and very
Does your video not inform; does not development of promotes the use of informative;
stay focused on an stay focused on the computer computer promotes the use of
informative topic? topic. technology; has technology to create computer
Does it promote the problems staying the video to deliver technology to create
use of technology to focused on topic. information. the video and makes
inform the audience others want to use
about the topic? the same type of
format in delivering
information to an
audience.

Creativity & Use of elements Minimal use of Good use of Excellent sense of
Elements of Design detracts from video. design elements. graphics and/or design. Effective
Is your video Too many or too No transitions. other design camera techniques
interesting? Did gaudy graphics; Sound is lacking or elements. Some used for the video
your choice of transitions, too inappropriate or transitions are and pictures. Video
elements such as many clips, scratchy. Some inappropriately and pictures are I
film clips, pictures, backgrounds and/or pictures or video placed. Sound focus and of good
backgrounds, and sounds detract from clips may be out of quality is OK. Video quality. Smooth
transitions enhance content. Pictures or focus or shaky. clips or pictures are transitions are
the project? video clips may be clear and in focus. appropriate and aid
out of focus or in delivery of the
shaky. presentation.

Mechanics Did Includes five or Includes 3 4 Includes 2 3 Grammar, spelling,

you check your mare grammatical grammatical errors, grammatical errors, punctuation,
grammar and errors, misspellings, misspellings, misspellings, capitalization are
usage? Have you punctuation errors; punctuation errors; punctuation errors; correct; sources are
correctly sources are not some sources are sources are documented
documented documented. documented but not documented and correctly and
sources and obeyed correctly. correctly and copyright law has
copyright rules? copyright law has been followed.
been followed.
 Oral Presentations Great difficulty Some difficulty Fairly fluid delivery. Well-rehearsed.
Skills Did you communicating communicating Communicates ideas Voice, eye contact
respond to the ideas. Poor voice ideas. Poor voice with proper voice and pacing hold
questions by the projection; no eye projections; some projection; perhaps interest and
students and contact; no eye contact; no one mispronounced attentions of
instructor with introduction; introduction; work; made eye audience;
ease? mispronounced mispronounced a contact; introduced introduced self and
words; stopped or few words; long self and project. project. Responded
had long pauses; pauses; somewhat Respond to easily to questions.
confused. confused. questions.

lambenglishmontana.wikispaces.com/file/view/RubricVideo.doc

Task Description: Students will work together in assigned teams to create a video project that details a specific aspect of the
course. The presentation should include appropriate photographs, video, music, graphs, and other visual aids. The final project
should be uploaded to the Class YouTube Page.

ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS

Concept 15-20 points 10-14 points 5-9 points 0-4 points

Has a clear picture of what they
are trying to achieve. Adequate
description of what they are
trying to do and generally how
his/her work will contribute to the
final project.
Has a fairly clear picture of what
they are trying to achieve. Can
describe what they are trying to do
overall but has trouble describing
how his/her work will contribute to
the final project.
Has brainstormed their
concept, but no clear focus
has emerged. Goals/final
product not clearly defined.
Little effort has been spent on
brainstorming and refining a
concept. Unclear on the goals
and how the project objectives
will be met.
 Script/ 12-15 points
Storyboard
The storyboard illustrates the
video presentation structure with
thumbnail sketches of each
scene. Notes of proposed
transition, special effects, sound
and title tracks incl: text, color,
placement, graphics, etc. Notes
about proposed dialogue/
narration text are included.
Content/ 15-20 points
Organization
The content includes a clear
statement of purpose or theme
and is creative, compelling and
clearly written. A rich variety of
supporting information in the
video contributes to the
understanding of the projects
main idea. Events and messages
are presented in a logical order.
Includes properly cited sources.
8-11 points
The storyboard includes thumbnail
sketches of each video scene and
includes text for each segment of
the presentation, descriptions of
background audio for each scene,
and notes about proposed shots
and dialogue.
10-14 points
Information is presented as a
connected theme with accurate,
current supporting information that
contributes to understanding the
projects main idea. Details are
logical and persuasive information
is effectively used. The content
includes a clear point of view with a
progression of ideas and
supporting information. Includes
properly cited sources.
4-7 points
The thumbnail sketches on
the storyboard are not in
logical sequence and do not
provide complete
descriptions of the video
scenes, audio background,
or notes about the dialogue.
5-9 points
The content does not
present a clearly stated
theme, is vague, and some
of the supporting information
does not seem to fit the irrelevant to the overall message.
main idea or appears as a
disconnected series of message is because there is little
scenes with no unifying main
idea. Includes few citations
and few facts.
0-3 points
There is no evidence of a
storyboard or script.
0-4 points
Content lacks a central theme,
clear point of view and logical
sequence of information. Much of
the supporting information is
The viewer is unsure what the
persuasive information and only
one or two facts about the topic
are articulated. Information is
incorrect, out of date, or
incomplete. No citations
included.
 Quality 12-15 points
Movie was completed and had all
required elements. The video
was well edited and moves
smoothly from scene to scene
with proper use of transitions.
Audio and other enhancements
were well used.
Teamwork 12-15 points
Student met and had discussions
regularly. All students on the
team contributed to the
discussion and were part of the
final project. Team members
showed respect with each other.
Timeliness 12-15 points
All project deadlines were met.
8-11 points
Movie was completed and
contained all required items.
Editing was not done as well as it
should have been. Some poor
shots remain. Movie is still
somewhat choppy. Audio and other
enhancements were utilized, but
not for maximum effect.
8-11 points
Students met and had discussions
regularly. Most of the students on
the team contributed to the
discussion and were part of the
final project. Team members
mostly showed respect with each
other.
8-11 points
Most project deadlines were met.
Those that were late did not have
significant impact on the finished
project.
4-7 points
Movie was made, but had
very little if any editing.
Many poor shots remain.
Video was very fragmented
and choppy with little to no
audio reinforcement.
4-7 points
Only a couple of team
meetings were held. Most of
the students on the team
contributed at some level,
but a majority of the work
was done by one or two.
4-7 points
Many project deadlines were
not met, resulting in some
impact on the finished
project.
0-3 points
There was no movie, or tape was
totally unedited with no
transitions or audio support of
any kind.
0-3 points
Meetings were not held and/or
some of the team members did
not contribute at all to the project.
Low levels of respect were
evident within the team.
0-3 points
Deadlines were regularly missed,
having a significant impact on the
final project.
 Final Score

- theory integration (praxis)

http://www.jordan.pausd.org/department/public/art~mmedia/vrubric.html

Evaluation Rubric for Video Production

Levels of Performance
Dimensions of Below Standard Satisfactory Score: Accomplished
ExcellentScore: 5
Performance Score: 1-2 3 Score: 4

Students need help Students need help

Students research
to research and to research and Students research
independently and
write a script. The write a script. There and write a
write a compelling
storyboard does is a storyboard that compelling and
and creative script.
not match the final is adhered to during creative script. The
The storyboard is
production. Some production. Most storyboard is drawn
Planning drawn carefully with
group members group members carefully with shot
Research, set design and shot
have roles and use compositions
Storyboarding, have roles and compositions
some video included. All group
and Rehearsal some perform very included. All group
few tasks. Some vocabulary and floor members have
members define
video vocabulary language during their and use video
their roles and use
and floor language rehearsals. Students vocabulary and
video vocabulary and
is used during need to be floor language
floor language during
rehearsals. reminded to stay on during rehearsals.
rehearsals.
Students need to task.
 be reminded to
stay on task

The final The final production

The final The final production
production is free is free of technical
production has has some technical
of technical errors. errors. All students
technical errors. errors. Few students
Production Some students use know and use floor
One student knows know floor
The technical floor language and language and how to
floor language, only language, only one
use of video some operate operate camera and
one operates the operates the
equipment, camera and mic. mic. Equipment is
camera. Equipment camera. Equipment
floor language, Equipment is used carefully cared for,
is not cared for is not always cared
set design, and effectively and respected, and
properly. It looks for properly. The set
shot usually stored always stored
like no thought is design and shot
composition properly. The set properly. The set
put into set design composition
design and shot design and shot
or shot somewhat enhance
composition composition enhance
composition. the topic
enhance the topic. the topic.

Video uses factual,

Video uses factual
Video is confusing but confusing Video uses factual
information that is
and difficult to information. It gives information that is
compelling to watch
Content understand. Art an understanding of compelling to
and presented in a
Topic of the and/or artist is the art and artist watch. Dialogue
creative manner.
presentation discussed but not but is not gives a clear
Dialogue gives a clear
at all compelling to necessarily targeted understanding of
understanding of the
watch. for the classroom the art and artist.
art and artist.
audience.

Participation Students make Students select Students select Students select group
Individual and poor choices for group members group members members based on
groups work group members. according to social based on good good working
The group is unable desires. Some working relationships. All
to complete the students in the relationships. All students in the group
video in a timely group participate students in the participate actively
fashion actively. Few group participate 100% of the time.
students excel in the actively 100% of Each student excels
activities the time. Most in every activity
students excel in
the activities