MALAYAWEAR SDN.

BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

MARKETING PLANS

INTRODUCTION OF MARKETING PLANS

In logic, the main reason to run a business is just to gain back the capital including the
profits. Nobody in this world that want to invest on something but at the end did not gain
anything. Since this, we can see how important marketing in any kind of business. As we
can see, marketing plans give an important role to run a business and it is one of the most
effective ways to promote our product.
People always want to see new products coming through their eyes and ears. By
promoting our product, they can basically see the new product which our company try to
invest. Marketing includes activities such as the assessment and satisfaction of present and
potential customers, determining prices and pricing policies, developing distribution
strategies, and also communicating with customers. This kind of work cannot be done alone.
Instead, there must be participants from all group members of all departments. Thus, this is
clear to say that any of our companys members should participate in this marketing.

will be implementing various ways to make sure that our product will
attract many customers to try our designs and create their own designs. Besides that, all our
customers are to be informed on our activities from time to time so that they will be well
informed and will not feel left out because we do not care about their perspective view and
new ideas in designing t shirt.
Our aim in this marketing is to minimize the cost yet gaining high profits. However,
customers still will feel that our product is a high-quality-product. Therefore, it is important for
us to have a very good plans regarding marketing. Our hope is our customers will put their
trust on us in designing their t shirt and make their days brighter. As for these, there are few
of marketing objectives include:
1. To satisfy their needs and wants.
2. To minimize the number of competitors.
3. To enlarge our business throughout Malaysia.
4. To be able to pay bank loans.
5. To gain trust from customers.

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

PRODUCT CONCEPTS

is different from other cloth brands out there in the market as our product are
unique, style and never-before-seen service in this field. This company too, focusing on the shirt
production in the area of Setapak, Kuala Lumpur. We will not only focusing on the domestic
needs, but we also venture into others prospect in this industries.

In our local product too, we provide the quality and comfortable shirt for those who want to and
where to get. Understanding these needs and wants of the population in Malaysia, especially in
our target population which is the potential customers in that reside in the Kuala Lumpur area,
we decide to make a business to fulfill this demands and needs of printing services for our
quality and comfortable shirt.

Besides providing a good quality product and utilities in our printing services for the satisfaction
of our customer, our company also will offer our products sell for parties service usually made
for important ceremony such as family day, birthday parties and other events. This not only
attracts our customers to choose our product but at the same time can increase our business
income. This is recommended to some customers since they have their own preferences and
thus, we provide those services to them. This could be as our competitive advantage to our
company.

In a nut shell, we have a full confident that have a great quality of product
and we also one of the company that distribute printing shirt that provide special or custom
made according to our customer preferences. We can gain the market share if this business
plan is done in effective and practical manner.

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

1. TARGET MARKET

As a newborn in this industry, it is been difficult for us to identify specific area as our
distribution target for the purpose of distributing and marketing our local T-shirt to the market. As
the target market, that is the essential part in marketing section since it is the target to distribute
our sales. It is important to our company in order to make proper marketing strategy to achieve
our goal and will becoming easier to manage and run our business.

In ensuring our aim to gain profit in this market, our business had to focus the quality
product. Keep in mind, quality is more important than quantity. No matter how good the design,
but if the qualify material of shirts are not good, we wont able to get good testimony from
customer. People buying shirt not just because of the design, but it need to fits other
requirement such size, the material and price. Everything must be just right.

Thus, in order for us to distribute our product successfully in the market, there are one
strategy that we have been identified to make sure that the marketing will run smoothly. The
strategy is known as market segmentation. It helps our company to clarify our product based on
the demographic and geographic.

Demographic Segmentation:

Demographic is a part of our important segment distribute the market of our product. It will be
easy and suitable for us for target market that can be school, universities, organizations and
individual who needed to personalize shirt for special events such as family day, sports day, and
many more. Usually most of them young adults between ages 15-40 years old as this range
them like to wear a simple outfit.

Sales
Individual School/Universi
20% ty
30%
Organization
50%

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Geographic Segmentation:

For the geographic, our company take place first in Kuala Lumpur and predicted to expand to
the nearest states includes Johor and Selangor. Kuala Lumpur is the best place because it has
a high demand place to promote product to local and tourists. This also can be an opportunity to
us to attract tourist with our local product design. Usually in Kuala Lumpur had so much event
that can promote our product to customers

2. MARKET SIZE

Market size is total potential purchase that is expected from the target market. Estimation of
market size required information regarding the particular market the business intends to
enter. The potential purchase includes purchase of the competitor within the same market.

Malaysia has upside down income area that still has a lot of potential. Malaysia is made up
of fourteen states. Every each of states has its own potential. Since we are also serving for
online buying, there is no problem for us to identify the size of market because it has a very
huge of market size.

Since our company is at Kuala Lumpur, we are also concerning about the market size
surround here. Kuala Lumpur is a high income area with a lot of potential. The area located
near Setapak with a lot of shop, schools, restaurants nearby that are being highly used as a
leisure area that offer product for high, middle, and low income people. Furthermore,
Setapak also has few of famous hotels which tourist and other people shall go and having
events.

We offer a wide range of products which all kind of people can use. Our design is perfectly
designed for every age. Our products were designed to bring the customers through a
comforting by letting the customers experience our design and even they can show some
creativity via creating their own design. With our expertise in designing that are increasing in
demand by elderly, young, youth, and also children. With the variety of design that we have
and also the custom-made designs, we are actually fulfill the needs and wants of people.
Lastly, our design that brings new colures to the fashions and styles will attract more people
in coming days.

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Through the surveys that we have done beforehand, we target a total of 20% of the total
population of Setapak and nearby places to use our products, whereas 55% from all
Malaysia will consume our products. This is a great way to start our business since these
20% and 75% respectively will be our indirect ambassador to other people who have not
used our products yet. In the long-run, we target for 40%-50% of the whole population of
Setapak and 70%-85% of the all Malaysia to use our products either frequently or rarely.

COMPETITORS:

Competitors refer to the offer similar, substitute or alternative products or services to the
same target market. This is important for us to identify any others competitors strength and
weakness in terms of experience, the stability in the business, financial ability, target market
and differentiation, etc. This is to prepare our company to be ready to compete with all the
competitors and become competitive advantage in the market.

We have conducted some survey on the available competitors within the scope of our
business and we have identified three most close competitors to our company. Below are all
our competitors for our company which is brand Padini, Polo and Brands Outlet. A high
demand in design and quality brand opened our mind to develop this never-before-seen
concept.

Competitors Strengths Weaknesses

Padini Well known Too much brand
Multiple choices Low promotion
Reasonable price
Polo Very popular in high Very expensive
level or standard Focus only high level
Provide special order Low promotion
Quality design is good
Brands Outlet Well known and very Focus only young
establish people
Have regular Too much old design
customer
Always having
discount
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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

1) MARKET SHARE

Market share refers to the predictable potential sales of the business after taking into consideration
of the market size and competitors influences. As a new comer in the business, we must have the
nerve to venture and be brave to face with the existence competitors who are doing the similar
types of business with us. Meanwhile, to determine the market share we have been resolute
through the market size month and the products that have been produced by our business.

Market Share before enters the Market:

Competitors Market Share Annually(RM)

Padini 30%
Polo 50%
Brands Outlet 20%
Total 100%

Market Share

Padini

Polo

Brand Outlet

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Market Share after entered the Market:

Competitors Market Share Annually(RM)

Padini 25%
Polo 45%
Brands Outlet 15%
Malaya Wear 15%
Total 100%

Market Share

Padini
Polo
Brands Outlet
Malaya Wear

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

2) SALES FORECAST

The sales output will be conservative in the first year in order to fulfill the set targets. The
sales forecast will be divided on the basis of the two factors that graphic design and the
product type. The sales will be performed directly on the website portal or go through in our
shop. The directions for the usage of the site will be easy to understand so that the
customer will not get frustrated.

The T-shirt will also incorporate the technique for boosting the sales. The priority is
extraordinary customer service. The second technique is to fulfill the order giving the
customer a feeling of furnished product and giving the customer a sense that the business is
meant for customer. Sales can be enhanced by providing high quality products.

The sales forecast is reasonably conservative so that goal will be achievable. Sales will

slow initially, a function of the fact that is start up organization and it will
take time to build a sufficient foundation. The following table and chart show sales forecast
by both monthly and year.

The sales forecast is broken down by product, graphics or artwork. Graphics indicates
the customer will be using a pre-existing graphic, either one that they are bringing in or one

that they are purchasing a license use from . Artwork denotes that the
customer is using a graphic that is being created specially from us.

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Table 1 Sales Monthly

RM30,000

RM25,000

RM20,000

RM15,000
Artwork

RM10,000 Graphics

RM5,000

RM0

Table 2 Sales Yearly

RM350,000
RM300,000
RM250,000
RM200,000
RM150,000 Artwork
RM100,000 Graphics
RM50,000
RM0
Year 1 Year 2 Year 3

MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

SALES FORECAST

YEAR 1 YEAR 2 YEAR 3

(RM) (RM) (RM)
Sales:
Graphics 98,235 242,151 278,454

Artwork 19,647 48,430 55,691

TOTAL SALES 117,882 290,581 334,145

Direct Cost Of Sales :
Graphics 49,118 121,076 139,227

Artwork 9,824 24,215 27,845

Subtotal Direct Cost Of 58,941 145,291 167,072

Sales

3) MARKETING STRATEGY

Marketing strategy is one of the important elements to market the provided products. The
organization must use many strategies to promote our products to the customer. To

, the marketing strategy is our strength to provide our products to the

customer to make them always remembers and we also provide the best product that is at
the utmost quality, where nobody would find any products better than our company. The
marketing strategies that we use in term to our services to market level are:

i.Product.

provides only the best product to our customer. We make sure that all kind of
shirts meet the customer expectation. The types of materials used in #MALAYAWEAR, we
make sure that customers experience the best quality and feel comfort when wearing it.
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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Furthermore, we also give customers right to choose whatever design they want and they even
can make their own design since us also having custom-made design. We also have own brand
so that customers know our product and will spreads to their friends and family about our

product. We used as our brand. Since we are having our own brand, we
make sure that our product is fully protected and have our own copy-right.

ii.Pricing Strategy.

Our pricing strategy is cost-based pricing. This means that the prices we give to the customer
who are using our services are based on the type of materials, designs, and also services for
delivering provided to the customers plus mark-up. There is an individual price or the package
price. Individual price are the price we set based on the individual product. The price of
individual product of our shirts, basic designs, and also delivering are RM 35 for cotton shirt and
for polo shirt RM 45 whereas without delivering, the cost will be only RM 25 for cotton shirt and
RM 35 for polo shirt. We do offer promotion based on packages and also based on the number
of shirts that been ordered.

iii.Distribution Strategy.

The price of our product is the amount charged to the customer for a particular purchase.
Pricing strategies is one of the key methods to ensure the company profit. It is because the
price will influence customers to buy our product. Our company pricing strategies are divided
into three which are retail price, wholesale price, and special order price from customers. As far
as we concern, we use price lining strategy. This method is usually used for retail customers.
However, for custom made and sellers, we used price based on cost strategy. As for
wholesaler, we will sell with lower price yet we still gaining the profit.

iv.Promotion Strategy.

The existence of must be realized by our target market. In our line of

business it is important to create the best promotion in order to increase our mouth to mouth
marketing style. Since we are heavily depended on this type of marketing style there is a need
in attractive style of promotion. Therefore we promote our business by providing the customer
with the opportunity to buy our yearly membership with the price of RM 20 for cotton shirt and
RM 30 for polo shirt. This membership will allow the customer to receive free ongoing
promotion, sales promotion and many more. All the promotions will be announced whenever
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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

there is a promotion and that will be announced in our page on our officially Instagrams
account. These are the method we have used to promote our companys production:

Advertising.

Place Strategy
The place or location plays an important role and is surely to affect our business. That is why
before setting up any business, we must first consider the location that we choose on building
up our business company. The reason supporting our chosen location, that will be in Bandar
Kuala Lumpur is due to its strategically location. It is located in the center of attraction and has a
large target market. Besides that, the chances of our business to survive will also be higher
since we offer more interesting services.

Flyers
We will be spreading our flyers around Kuala Lumpur to inform the people about our new
business and the type of service that our company will be offering. By doing so, we are hoping
to attract them to come over to our place and try the service and product that we are offering.

Internet.

has its own page on Isntagram. Whenever there will be promotions and
sales, we will post it via Instagram. Not only that, we also promoting our designs and give few of
designs so the customers may choose the design that they like. They also may only give us
their designs so that we can determine whether the designs that they created are suitable to use
on their shirts.

Signboard
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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

A large signboard will be placed in front of our building so that people who are passing by will be
noticed about the business that we are running. This signboard also be design attractively to
make sure that our target can be achieved.

Banner
We will be placing two banner around Bandar Kuala Lumpur in this early stage so that people
will know and be inform about the opening of our business and its location. The first banner will
be placed at the bus station since that is one of the most suitable locations where people
around Kuala Lumpur will often come. The second location of our banner will be placed near
UiTM. This is to attract the students there because we are expecting them as our major
customer and it is a must for us to attract their attention.

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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

Business Card
For our business card, we will be giving our contact number and the address of our business so
that it will be easier for our customer to contact us in order to ordering our product in packaging.
This is seen to be one of the most effective way to promote our business.

FRONT BACK

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MALAYAWEAR SDN.BHD| The fresh and clean clothing.

 MALAYAWEAR SDN.BHD
BUSINESS PROJECT PROPOSAL
S3CS1125A

4) MARKETING BUDGET

Fixed Monthly Others Total

Particulars Assets Expenses Expenses (RM)
Expenses (RM) (RM)
(RM)

Fixed Assets*

Signboard 1,000 1,000

Marketing personnel
- Salary 10,000 10,500
- EPF/SOCSO 500

Working Capital

Advertisement 1,000 1,000

Flyers and Bunting 200 200

Other Requirements

Deposit

Registration & 100 100

Licenses
Insurance & Road - -
Tax
Other Expenses 2,000 2,000

Total 1,000 11,700 2,100 14,800

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MALAYAWEAR SDN.BHD| The fresh and clean clothing.