Homemaker Resellers To
Grab 5.4% Share Of Indian
Ecommerce: Zinnov
Report
2 Mn Indian Women Resellers Registered $9 Bn
Gross Sales
Meha Agarwal
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Indian Startup Hubs: Startups And Ecosystem Builders
In The Kolkata Startup Ecosystem
With Facebook, WhatsApp being the most dominant social media portals
in the country, the ease to directly chat with the sellers, getting instant
advice and feedback from loved ones and the convenience of shopping
just by looking at a post on Facebook or WhatsApp message offers a lot
of options for the buyers.
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However, as with every coin, there is a darker side too. With no return-
exchange mechanism in place, no CoD and, at times, poor sales service
leads to a drop in the purchases.
In Conclusion
While these online women resellers are playing a pivotal role in
flourishing nicely within the overall ecommerce and online retail
segment, a few startups are also working in a similar direction. For
instance, Bengaluru-based Meesho offers an app which helps merchants
to manage their ecommerce businesses on WhatsApp and Facebook.
Businesses can create an online shop, share on WhatsApp and Facebook.
They can keep customers updated with new products, get new customers
leads in real-time and collect payments over chat. Meesho presently
claims to have over 1,000 small business availing its app services.
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be found here.
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