A

GLOBAL COUNTRY STUDY REPORT

ON
AGRICULTURAL INDUSTRY OF NIGER
W.R.T
BUSINESS OPPORTUNITIES FOR GUJARAT AND MADHYA PRADESH
SUBMITTED TO
INSTITUTE CODE: 766
INSTITUTE NAME: GEETANJALI INSTITUTE OF MANAGEMENT STUDIES
UNDER THE GUIDANCE OF
PROF. PARAS PARMAR
(ASSISTANT PROFESSOR)
IN PARTIAL FULFILMENT OF THE REQUIREMENT OF THE AWARD OF THE
DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
OFFERED BY
GUJARAT TECHNOLOGICAL UNIVERSITY
AHMADABAD

PREPARED BY:

SURU HARDIK 167660592102

TRIVEDI HIRAL 167660592107
VACHHANI SHALU 167660592108
VADGAMA SHUBHAM 167660592109
VADHER JAYDEEPSINH 167660592010
VAMJA TWINKAL 167660592112

MBA (SEM-III)
GROUP NO- 11
SEPTEMBER-2017
 STUDENT DECLARATION

We SURU HARDIK, TRIVEDI HIRAL, VACHHANI SHALU,

VADGAMA SHUBHAM, VADHER JAYDEEPSINH, VAMJA TWINKAL here by
declare that report for global country study Report entitled NIGER in is result of our own
work and our indebtedness to other Work publications, references if any, have been duly
acknowledged.

Place: Rajkot

Date:

Student Name Enrollment no. Signature

Suru Hardik 167660592102

Trivedi Hiral 167660592107

Vachhani Shalu 167660592108

Vadgama Shubham 167660592109

Vadher Jaydeepsinh 167660592110

Vamja Twinkal 167660592112

 PPR- 2

STEEPLED ANALYSIS:

STEEPLED is one of the consepts that are used to analyze the macro-evnironmental factors
that are used in business analysis.

STEEPLED stands for

S : Social
T : technological
E : Economy
E : environmental
P : Political
L : Legal
E : Ethics
D : Demographic

Social: Social factors include demographic, lifestyle, age groups and education levels etc.

Technological: Factors include the state of the technological advancements and trends in
technology etc.

Economic: It includes economic factors like GDP growth rate, inflation rates, interest rates
set up the central banks etc.

Environmental: It includes weather and climate of the region, the flora and fawna of the
region etc.

Political: It includes the type of government that exists and its ideology exhibited by the
various tariffs imposed, insentive given, and the stability of the government etc.
Legal: as the name suggests, the legal factors include whether any law has been broken.
E.g. competition law, minority protection act etc.

Ethics: the general code of ethics followed by most of the people in the region, and the
tendency of the people to be ethical.

Demographic: Factors include gender, age, ethnicity, knowledge of languages, disabilities,

Mobility, home ownership, employment status, religious belief of practise, culture and
tradition, living standards and income level.
STEEPLED ANALYSIS OF GUJARAT

SOCIAL FACTORE

Gujarat economic development has been often acclaimed as a highly effective

growth and private sector driven modal. Infact the average growth of GDP in Gujarat
over the last two decades ha sbeen higher than the national average and more
balanced than the other high growth rate states, primarily because of improved
performance across sectors especially that of agriculture and industries.

The organisation is also engaging with the state government by providing technical
support for immunization ante-natal care and enhance and quality of elementary
education with greater focus on hard to rich areas.

However in term of over social development Gujarat has more miles to cover
ensured that the economic growth translate into improved human development.
Though there has been significant improvement in term of health and education
infrastructure over the years.

In the area of social development, one of the main challenges faced by the state is
the prevalence of child under nutrition in addition to a slow reduction in infant
mortality rate (IMR) and maternal mortality rate (MMR) which has drawn necessary
attention of the government and forms of critical partnership area for UNICEF.

Social factors include trends in demographics such as age population size and
national mix society trends such as approach towards consumer activism and
portliness.
TECHNOLOGICAL FACTORE

By supplying water to crops during of dry weather or in places of the world where
natural rainfall is not sufficient for growing most crops, irrigation has greatly boosted
the food supply. Drawing water from underground wells, building reservoirs and
distribution canals, and diverting rivers have improved yields and increase the area
of available farm land. Especially sprinklers, pumps, and drips system have greatly
improved the efficiency of water application as well.

The soil is cultivated deeply, completely, and regularly in most modern agriculture
systems, and a vast array of tractors and farm implements have been developed to
facilitate this practice. The soil is loosened, water drains better, roots grow faster,
and seeds can be planted more easily. Cultivation is also used to control weeds and
work dead plant matter into the soil.

Very dramatic yield increases occur with the application of synthetic chemical
fertilizers. Relatively easy to manufacture or mine, to transport, and to apply,
fertilizers use has increased from five to ten times what it was at end of world war ll
(1939-45). Applied in either liquid or granular form, fertilizer can supply crops with
readily available and uniform amounts of several essential plants nutrition.
ECONOMIC FACTOR

The agriculture economy of Gujarat is one of the greatest mounting economies all
over Indian states.

In Gujarat dairying and animal husbandry have played a vital role in the role of rural;
economy.

There is agriculture economy in Gujarat about more than one half of total land area
is a crop area.

Gujarat records highest decadal agricultural growth rate of 10..97%. Over 20% of the
S&P CNX 500 conglomerates have corporate offices in Gujarat.

Its 85% village connectivity with all weather roads is one of the highest in india.
Nearly 100% of gujarats 22,000 villages have been claimed to have electricity
connection for 24-hr power through the Jyotigram Yojna. Gujarat ranks first
nationwide in gas-based thermal electricity generation with national market share of
over 10% and second nationwide in nuclear electricity generation with national
market share of over 5%.

Farmers growing crops that are in demand and giving a good financial return brings
wealth to rural communities.

The demand for more crops means farmers need to use land more effectively.

Give maximum return on the farmers investment production of many agricultural

crops.
ENVIRONMENT FACTORE

Environmental factor are the physical factor that includes relief, soil and climate.

Environmental factors include for example normal disasters and climate patterns.

On the basis environment factors such as global warming, climate changing, and
state of the ozone layer etc.

But common usage today often interprets the environment as referring the
planetary eco system.

Nowadays environment is one of the plays an important role in management

strategy, most generally understood to be referring to something outside.

This unit focus upon the interaction between the commercial environment and the
green environment.

Company or firms need to co-exist with their environment responding to that which
they experience form it and being responsible for that which they export into it.
POLITICAL FACTORE

The agricultural sector in Gujarat bans experienced a substantially long term growth
in the past several decades, with 2.27% per annum during the 1960s and 4.22%
during the 1980s when Gujarat experienced several years of drought, but after this,
in 1990s the agricultural sectors grew by 3.99% per year, surpassing the all-India
average of 3.2% in that period.

However, the rapid expansion in the non agricultural sector of the economy has
outpaced the agricultural sector growth, and consequently that share of agriculture
in the total output has declained sharply over a period of time.

The Gujarat agriculture land ceiling Bill, 2015, unanimously passed in the two days
monsoon session of the Gujarat state assembly after congress MLAs were suspended
for creating a ruckus is finally beginning to get national attention.

Gujarat based farmer activities have began to pointing towards how the bill seek to
do away with the Gujarat agriculture and ceiling act, 1960, whose main purpose was
to distribute surplus land to the landless across gujarat
LEGAL FACTORE

legal environment refers to legal system obtaining in a state.

The legal system of a state thus refers to the rules or laws the regulate behaviour
along with the processes by which the law are enforced and through which redress
for grievances is obtained.

Legal factors include laws connecting issues such as health and security, antirust,
employment and prejudice.

All agricultural product should be used safely.

According to administration of land auction act, 1894-the land acquisition Bill 2007
was passed in the loksabha in 2009 with the aim to protect the interest of the poor
farmers whose land is acquired for setting up industries.

All state legislative proposals covering any enactment on the subject of Acquisition
and requisition of property or any other state legislation having a bearing on the
acquisition and requisition of land are examined by land reforms division for the
purpose of seeking presidential assent as required under article 200(in case of Bill) or
under pro visa to article 213(1) of the constitution.

This ministry is also the nodal ministry for implementation of land reform measures.
All proposals for introduction of land reforms legislation or amendment therein
initiated by the state union territories are therefore to the land reform division for
ensuring their conformity with the national land reforms policy.
ETHICAL FACTORE

Ethics is code of thinking and behaviour governed by a combination of

personal, moral, legal, and social standard of what is right.

Ethical factor here include fair payment of wages to farmers.

To see that no corruption occurs in agriculture.

Give proper subsidy to farmer.

Although the definition of right varies with situation and culture its
meaning in the context of a community intervention involves a numbers of
guiding principles with which most community activities and service provider
would probably agree.
DEMOGRAPHIC FACTORE

The population of Gujarat state was according to the 2011 census data.
The population density is 308km than other Indian states. As per the
census of 2011 the state has sex ratio of 918 girls for every 1000 boys one
of the lowest amongst the 29 states in India.

The demographic factor of the market in which an organisation operates

and which are used to segment the target population for effective
marketing.

It includes education, gender, age, material status, population.

The population density is 308km-2 (797.6/sq mi), lower than other Indian
states.

As per the census of 2011, the state has a tax ratio of 918 girls for every
1000 boys, one of the lowest (ranked 24) amongst the 29 states in India.

Gujarati and English are official language. Gujarati is compulsory in

primary education and along with English serve as the main lingua franca
between the various ethnic groups.

Gujarat has a very diverse population that includes most major ethnic,
racial and linguistic groups found in india.
SWOT ANALYSIS OF AGRICULTURE INDUSTRY IN GUJARAT
S-STRENGTH
Gujarat is having a longest sea
coastline.
8 Agro climate zones, Wide verities of
soil, more than 40 majors crops will
help for more cultivation.
Good governance + original initiatives.
It is dominance in milk sector
Relatively strong marketing network.
Recent attention to post harvest
management.
Predominance of non food and high
value corps i.e. cotton castor, tobacco,
iasbgul, cumin, mango, ground nut.
It is also having well developed
infrastructure.
Here all farmers are entrepreneurial
farmers.
Well-developed co-operatives.
O-OPPORTUNITY
Saline and water logged area i.e. 21.80
& 19.62% of total irrigated area
respectively.
Corporate and contract farming.
Use of solar energy in agriculture,
benefit of natural resources.
Investment in agriculture sector and
private market, terminal market, E-
market, IT network.3
Horticulture development in Gujarat.
Organic farming: special zone, market
for organic product.
Agro export zone: potato, castor,
isabgul, fruits.
Agro processing industries i.e. cotton,
oilseed, tomato, cumin, Isabgul castor,
fruits, and vegetables.
Public- private partnership, NGOs
work.
W-WEAKNESS
Uneven distribution of rain.
70% area depends on rain i.e. (after
completion of sardar sarover project it
will be 49%)
Deciding land holding i.e. the average
size of holding has reduced form 4.11
Ha in 1970 to 2.62 ha in 1995-96 and
2.33 ha in 2000-01. (provisional)
It has a drought prone area, arid and
semi-arid area
Low technology assimilation capacity
in rural areas and high cost of power
and flood / erosion.
T-THREATS
Market fluctuation also gives up down.
Inadequate processing facilities of agro
product.
Frequent draught will affect agriculture
sector.
Soil erosion, depletion of water table,
salinity ingress / sea water ingress all
will influence the agriculture.
Inadequate and erratic nature of
rainfall in Gujarat state.