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INTERNSHIP PROPOSAL

ON

Quality Management of BHML Fashion Ltd

Date of submission: April 23, 2017


Supervised By
Mrs. Tasneem Tarannum
Senior Lecturer of Management
Department of Business Administration
Northern University Bangladesh

Submitted To:
Northern University Bangladesh

Submitted By
Md. Rashedul Islam
ID: ID: BBA130151013
BBA (Major in Marketing & Finance)
Department of Business Administration
Northern University Bangladesh
April 23, 2017

To
The Coordinator
Internship and Placement committee
Department of Business Administration
Northern University Bangladesh

Subject: Submission of the Internship Proposal


Dear Sir,
With due respect, I beg to state that, I am a student of NUB of BBA program. For the
partial requirement of BBA program I want to do an internship under your kind
supervision. The proposed topic for the Internship Proposal is Quality Management
of BHML Fashion Ltd.
In this circumstance, I pray and hope that you would be kind enough to allow me to
do the proposed internship work under your kind supervision.

Sincerely Yours Supervised By


Mrs. Tasneem Tarannum
Senior Lecturer of Management
Md. Rashedul Islam Department of Business Administration
ID: ID: ID: BBA130151013 Northern University Bangladesh
Quality Management
Topic Identification:
(a) Problem Statement:
Quality Management of garment industry's refers to the value of a quality.
BHML Fashion Ltd of garment industry's does not develop instantaneously. A
brand needs to be carefully nurtured and marketed so consumers feel real value
and trust towards that brand.
The report will try to answer the following question
What is brand, and BHML Fashion Ltd of garment industry's branding a
new product?

What types of strategies they implement for branding a new product of


BHML Fashion Ltd of garment industry's

How BHML Fashion Ltd of garment industry's maintain market position


and how they are trying to implement branding strategy for achieving
the market Leaders position?

How they maintain their local and foreign customer?

How they develop brand equity?

How they build brand loyalty to retain their customer?

1. Introduction
The Quality Management of Ready-Made Garments industry (RMG) industry
occupies a unique position in the Bangladesh economy. It is the largest
exporting industry in Bangladesh, which experienced phenomenal growth
during the last 20 years. By taking advantage of an insulated market under the
provision of Multi Fiber Agreement (MFA) of GATT, it attained a high profile
in terms of foreign exchange earnings, exports, industrialization and
contribution to GDP within a short span of time. The industry plays a key role
in employment generation and in the provision of income to the poor. Nearly
two million workers are directly and more than ten million inhabitants are
indirectly associated with the industry. Over the past twenty years, the number
of manufacturing units has grown from 180 to over 4000. The sector has also
played a significant role in the socio-economic development of the country.

The quota came to an end at 2014 but it continued to show robust performance,
competitive strength and, of no less importance, social commitment. RMGs
contribution to Bangladesh economy is well-known, well-appreciated and well-
respected.

Quality Management of Garments industry is the largest export industry for our
country and it contributes 75% of total export. The industry is associated with
its strength, weakness, threat and opportunity. In 2015-16 the industry faced a
great instability due to the protest of the worker. After that under the state of
emergency the sector enjoyed a stable growth and finally reaches at the
matured stage.
In this study an attempt has been made to describe the overall scenario of
Bangladesh Quality Management Ready Made of Garments industry sector and
BHML Group (BHML Fashion Ltd. & BHML Sweater Ltd.) has been chosen
to describe the mechanism of business in this industry. At this time of free
economy everyone may be interested to know about the largest export industry
and the mechanism of doing business here. The present study has been
undertaken with consideration of this fact.

1.1 Origin of the study


This report has been prepared as a requirement of the internship program. The
report was based upon the Quality Management of Garments industry industry
of Bangladesh and the BHML Group. The institution supervisor is Dr. Jamal
Uddin Ahmed, Professor, Department of Finance, University of Dhaka.
Honorable institute supervisor duly approved the topic- Bangladesh Quality
Management Ready Made of Garments industry Sector: A Case Study on
BHML Group, which was decided for doing the report. The report will
definitely increase the knowledge of other students to know the Quality
Management of Garments industry of Bangladesh.

1.2 Objectives of the study


The general objective of preparing this report is to fulfill the requirement of
Internship Program as well as completion the BBA Program through gaining
the practical job experience and view the application of theoretical knowledge
in the real life. The report focuses on two parts. They are:

Primary Objective

The broad project objective is to analyze the Quality Management of Garments


industry sector of Bangladesh and relate the knowledge with the practical
experience.

Secondary Objective

In order to reach the broad objective, some specific objectives are identified.
1. To know the different aspect of Quality Management of Garments industry,
its prospects and problems.
2. To show some statistics of RMG industry.
3. To analyze the statistical data related to RMG industry.
4. To know the mechanism of Quality Management Ready Made of Garments
industry Business by the example of BHML Group.
5. To analyze the performance of BHML Fashion Ltd and BHML Sweater Ltd.

1.3 Methodology
Sources of data
Data regarding the completion of this report are collected from both primary
and secondary sources.

Primary source:
i. Direct conversation with the respective officers of the company.
Secondary sources:
i. Various data source like Bangladesh bank, Export Promotion Bureau
ii. Internet Browsing
iii. Annual report of the company
iv. Different published material. Such as books and articles.

Analysis of data
For analyzing the collected data different statistical tools are used.
For showing the trend of export, contribution of export to GDP, time
series analysis has been used.
For determining the significance of RMG export and Total export
simple regression analysis has been used.
For measuring the significance of profit and commission simple
regression analysis has been used.
For showing the profit trend of BHML Fashion Ltd. time series
analysis has been used.
For analyzing the performance of BHML Sweater Ltd., ratio
analysis has been done.
1.4 Limitation
1. In many cases, up to date information was not published.
2. In some cases, access to relevant papers and documents were strictly
prohibited.
3. In some other cases, access was denied to procedural matters conducted
directly by the top management in the operations of foreign exchange
business.
4. There are many code names in quality Management of garments
industry that is very important for production process, and I have
memorized those codes.
5. In quality Management of garments factory most of the employee
doesnt have any educational background they do their job only with
experiences.
6. Form the primary and secondary sources we have not get available date.
7. Due to the lack of enough time I could not collect all necessary
information to prepare a full and better report on this subject matter. So
we cannot able to conduct with all function within the reputed time.
8. As a statement in research field we have not sufficient experience in
data collection, processing, analyzing, interpreting and presenting. For
this report, my knowledge and experience in not enough.
Budget of the Study:
(a) Financial Budget:

Financial Budget has been prepared to submit internship report which as


follows.
Activity Budget (BDT)

Transportation Cost 1800


Internet Cost 500
Printing Cost 700
Lunch Cost 1500
Binding Cost 400
Semester Fee & Tuition Fee 12000
Total Cost 16900

(b)Time Budget:
Cost and Working Working Working Working
Time Schedule Schedule Schedule Schedule
1st January -- Data
31st January collection
1st February Proposal

28th
February
1st March -- Report
15th April writing
16thApril -- Submitting
30th April finalreport
Time frame:
Gantt Chart:
The following Gantt chart will explain the time frame of the internship period:
Activities Cost and Time Duration January February March April

Data collection 1st January -- 31 Days


31st January
Proposal 1st February 28 Days
28th February
Report writing 1st March -- 46 Days
15th April
Submitting 16thApril -- 15 Days
final report 30th April

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