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Mobile Banking: mPesa and mPayer Nicholas Girard 2017

Point of Intervention- Future State: Virtual


Barriers:
Method for users to conduct banking system. Mobile
Lack of capital,
transactions Point of Intervention- banking using mPesa
Financial and
Actions- Creating digital Technology and mPayer are a safe
government trade
wallet commoditization and convenient way to
regulations
Actors & Roles Software Actions- Simplify and buy and sell goods and
designers to create a digital standardized technology, services. Individuals and
platform Testing prototype business will trade
Required resources- access Actors & Roles Mobile safely. Trust is
Mobile phones and service, phone operators. Cyber established and payment
reception, Capital, R&D, security, testing, Banking for goods and services is
licensees partner to provide financial portable and instant. The
Assets- access to mPesa service platform economy is stimulated
agents, Business and Required resources- Capital, by new small businesses
industry partners technology partners,
Tactics- Approach Software physical operating space
developers, Cell phone Assets- population interest,
manufactures Academic partners, value Point of Intervention- Diffusion of
generation, Banking partner Barriers: virtual banking innovation
Current State: There is a Tactics- Standardization, Lack of capital, Actions- develop international
mistrust in the banking training, tools, marketing, Financial and banking partnership, stimulate
system in Africa and other advertising government ecommerce and bill payments,
developing nations. Banks regulation, Cyber Microloans
make it difficult to open security, Fiat Actors & Roles- lobbyist to
accounts. Bank are in currency. Critical advocate for regulations, NGO
centralized urban areas mass, Majority of business partners to provide
making it difficult for people adults have access to microloans to induvial to start their
living in rural areas to access Barriers: banking account in own business
their accounts and obtain Mobile phone Africa Required resources- Capital,
reception, business and finance systems
access to cash. Large parcels
Access to electricity,
of cash are sent by bus and support to establish rules and
Fees and tariffs for
are vulnerable to theft. Small regulations
usage. Lack of
businesses are the driving hardware Assets- local interest
force of the economy Tactics- establish user friendly
platform
Initiation Phase Acceleration Phase Stabilization

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