Anda di halaman 1dari 100


Issue 60 April/May 2017


How to tap into the male-orientated side of crafts
Making the most of Fathers Day in your store

A slice
of summer
ion to ke
crafting ep
Reach a wider audience and break into other markets
Googles latest advance in web security protocol
Complying with the new company pension legislation
April/May 2017 issue 60

Julie Bonnar

+44 (0)1376 514 000

Chief Sub Editor

Louise Prance
Marketing Manager
Michael Richards
+44 (0) 1376 538 481
Sales Manager
Gary Cousins
+44 (0) 1376 538 490 regulars shows editors letter 5 show news 25
Account Manager An overview of what to expect in this issue Keep up-to-date with whats happening in
Tracy Voice
+44 (0)1376 535 618
your industry industry news 7
Production Manager Whats happening within the hobby and in stitches 33
Scott Brothwell craft market CHSI Stitches is hailed a huge success and
Senior Graphic Designers reflects a much needed positive industry outlook
Stephanie Hodder, Vicky OConnor
brand spanking new 15
Graphic Designers
Amy Smith, Chloe Edey
A look at the latest product launches the heart of creativity 53
+44 (0)1376 535 616 Why Creativation and the newly branded Association bookstand 50 For Creative Industries is for its craft members
Production Assistant The newest craft-related book releases
Charlotte Potter
a creative world 62
Web Development Manager
Stuart Weatherley
ask the expert 60 We reveal how Creativeworld continues to
Leading experts in the industry help with bring innovation to the craft trade sector
Beth Varney retailing and crafting dilemmas
+44 (0)1376 514 000
KD Media Publishing Limited
Pantile House, Newlands Drive
project 73 72
Witham, Essex, CM8 2AP, UK
Making Cards magazine shares how to make cards that will appeal to men and
Front cover image:
entice them to craft!
Image courtesy of Crafters Companion,, and featuring
the new Colorista Dark, the latest addition to
Spectrum Noir range.

ISSN 1758-0900

Craft Focus is solely owned, published and

designed by KD Media Publishing Limited. Whilst
every effort was made to ensure the information
in this magazine was correct at the time of going
to press, the publishers cannot accept legal
responsibility for any errors or omissions, nor
can they accept responsibility of the standing of
advertisers nor by the editorial contributions. The
views expressed do not necessarily reflect those
of the publisher. Craft Focus is published six times
a year. Subscription rates for overseas readers
are 75 per annum (incl. p+p), Cheques should be
made out to KD Media Publishing Limited and sent
to Craft Focus, Pantile House, Newlands Drive,
Witham, Essex, CM8 2AP, United Kingdom.

Craft Focus magazine is proud to be

associated with and supporters of:
man appeal 47
Make the most of Fathers Day in your store

men mad about craft 69

We talk to men that have broken the mould
when it comes to being creative

contemporary stitching 77
Trend-led products for needlecrafters

a slice of summer 89
Inspirational ideas to keep you crafting all day long

craftfocus 3

focus on
restyle your home 44
Jamie Dannell, Director of Dannells, talks to us about
the successful Needcraft kits and the rest of the business

tried and tested 52

Julie Bonnar puts the Sandra Celli Bling kit through its paces

editors picks 72
Mind over matter five craft ideas to help your customers
become mindful crafters

an uncommon thread 82
We talk to Scilla Stephenson from Makit about distributing
for Presencia, the Spanish thread company

up and coming 98
We talk to Ruth Oliver from The Make Arcade about her
cute style of craft kits

business advice
crafting out new markets 57
Sara Davies discusses reaching a wider audience and
breaking into other markets

become an influencer 58
Michael OConnor, PR & Marketing expert from Grey Sergeant,
discusses how to become an influencer in your industry

are you pension ready? 74

Richard Pope, explains the importance of employers complying
with the new company pension legislation

proper protocol 84 Unit 3, Zone A

Intelligent Retails David Fairhurst discusses Googles latest Chelmsford Road Industrial Estate,
advance in web security protocol Great Dunmow, Essex, CM6 1HD
Tel: 01371 238 013
4 craftfocus
Editors pick:
Designed by Caroline Buchwald, 47
the pewter embossing coaster kit
is a wonderful gift for Fathers Day.
Peak Dale Products,

The bigger picture

Well where did that first quarter of the year
ago? By now you probably have several trade
show attendances under your belt, and are
getting a feel for whats new. If you havent
visited them, Im happy to let you know
that theres certainly an air of optimism and
positivity in the craft industry at the moment.
In this issue, we bring you a selection
of features discussing the trends you can
expect to see for the rest of the year, as well as how to break into new
markets with craft products. Sara Davies from Crafters Companion
FOCUSCRAFT discusses how to reach a wider audience and break into the art sector,
2/3 MERRINGTON BUSINESS PARK, occasional hobbyists and students markets (page 57).
BOMERE HEATH, SHREWSBURY Talking of new sectors, its all about the guys as we also tap into the
crafts that men can enjoy as well as how your store can make the most
of Fathers Day (page 47). With warmer weather on the horizon fingers
01939 291848 crossed Ive put together products that will get crafters delving into craft this summer. Just a reminder to retailers looking to up their game, AFCI.UKs
One Big Show takes place in June turn to page 26 on how to get
involved well be there!

Enjoy the issue!

Julie Bonnar


Visit us on:
Twitter: @craftfocus

craftfocus 5

View o
creativ r entire rang
e-distr e
ibution at

T: 020 8953 2143 E:


Unit 4, Lockwood Industrial Park, Mill Mead Road, London N17 9QP
industry news
industry news
A round-up of news from thee crafting industry
Every issue of Making Cards magazine is full of easy-to-follow, step-by-step
projects aimed at all skill levels within the art of card making. The aim is to give
your customers, Making Cards readers, the very best guidance in how to make
their cards and other papercraft creations absolutely amazing.
The dedicated team at Making Cards provides clear instructions on new
techniques and styles and give valuable hints and tips on how to get the best
from the huge array of products, new and old, available in your own store.
Stocking this great title will enable you to provide your customers with all the
information they need on how to use the products and tools you stock and
encourage them to develop their skills further.
Contact Natalie Cole on +44 (0)1778 392 404 or
tto go ahead with the offer.

Warners Group Publications, the publisher of Making Cards magazine,
can offer you a fantastic deal on a sale or return basis plus 25 per cent
of the cover price in commission its a risk free opportunity that
you cant afford to miss!


the price point is justified and youve got that great
brand credibility.
Gorilla Super Glue Brush and Nozzlehas been named Home & Kitchen
Simon Damp, Managing Director of Gorilla Glue
Product of the Year at the 2017 DIY Week Awards, held at the National
Europe, said: Were delighted to have won this
Motorcycle Museum, Birmingham.
award for the Home and Kitchen Product of the
Gorilla Glue Europes new Gorilla Super Glue Brush and Nozzle
Year for Gorilla Super Glue Brush and Nozzle. The
launched in 2016 and is an original concept in the UK. Traditional
launch of Gorilla Super Glue Brush and Nozzle
super glues on the market typically offer just a nozzle, but with
demonstrates the growth of not only the Gorilla
Gorilla Super Glue Brush and Nozzle, users now have a choice of two
Glue brand but also proves that our eye is never
dispensing methods, which is a key point of difference.
off the ball when it comes to award-winning,
The DIY Week Awards judges said: Its a very strong product
product development. Gorilla Glue is a forward-
(pardon the pun!). It comes with a one-of-a-kind applicator brush
thinking business and well continue to drive the
to cover large areas, and can be re-used with two different methods
industry forward, with new innovative products.
of application, which is very handy. Theres a strong element of
For more information visit
confidence with the brand and packaging. Its a good impulse buy,

craftfocus 7
industry news
75 per cent of the UK population carry a smartphone capable of
browsing the worldwide web. Because of this, more and more
people are using their mobile phones to shop online, with growth
in this sector twice that of traditional e-commerce using a
desktop machine.
Recently Google moved to a mobile first index, using the
content on mobile enabled websites for rankings, even on desktop
searches using the Google search engine.
Add to this the huge range of devices available for viewing web
pages nowadays, can your business really afford not to have a fully
CONIC ORANGE HANDLE SCISSORS TURN 50 responsive website? Responsive websites show your website on
his year marks the 50th anniversary of the classic
This cl Fiskars orange- any device, adapting layout to any screen size. This gives you just
ndled scissors, a design icon that
handled th revolutionised the scissor one website to maintain with all of the features your website users
ld. Originally known
world. kn for its lighter, comfortable and easy-to-hold enjoy, on any device. Intelligent Retail offer fully responsive
dle the classic scissors were the worlds first plastic-handled
handles, websites with integrated marketing packages to help you push
scissors, delivering an amazing leap in cutting performance. Used your way through the crowd.
by anyone and everyone, from families snipping wrapping paper to For more information and new call Intelligent Retail on +44 (0)845
designers trimming fabric in fashion houses, the orange-handled 6800 126 or visit the website
scissors have graced kitchen draws, sewing boxes, garden sheds and
worktops since 1967.
The handles were supposed to be black, red or green originally.
However, as the prototype went into production the machinist
decided to finish off them off in orange, as a result Fiskars orange-
handled scissors were born.
Sarah Large, UK Marketing Manager for Fiskars, said, Theres
no denying the iconic status of the orange-handled scissors, and
at Fiskars, were delighted to celebrate this great products 50th
anniversary. Weve sold over a billion pairs over the duration, which
means that there are billions of stories to be told about how people
have used them. The stories have made our scissors more than just
a handy tool to have in the home, but also little piece of a persons
creative history.
To learn more about Fiskars orange-handled scissors history

YYarn Stories has unveiled a special transeasonal collection of knit and
ccrochet patterns for ss17 called Trend Collection The brand is focusing on
ttwo trends fresh from the catwalks and uses its wonderfully soft yarns
Fine Merino DK and 4 ply.
Mimosa Memories features a lightly floral palette of cream, taupe,
llunar, fennel and primrose anchored with the darker shade of anthracite
tto give depth and contrast. Garments are loose-fitting but structured,
with plenty of attention to detail in delicate textures, light and airy colour
ccombinations and interesting finishing.
The Heritage collection is a celebration of intense colour combinations
ffound in the rich tapestries and textiles of historic houses. Colours are rich
with some surprising combinations from a palette of fuchsia, mulberry,
bottle, iced teal, cobalt, thistle, and blackcurrant. The designs are also
rrich and bold with textures using lace and cables showcased in garments
that have clean, sharp fluid lines and neat shapes.
Both collections were shot in the heritage mill where all the Yarn
Stories yarns are spun, mixing modern backgrounds with the brooding
steel, wood and brick of the historic building.
For more information visit

8 craftfocus
industry news
ARTISAN CANDLE MAKER WINS kits range recognised by The Giftware Association is a
GIFT OF THE YEAR AWARD huge honour. This years Gift of the Year competition was
An artisan producer of handcrafted scented soy wax bigger than ever before and we were up against some
candles is celebrating following great success in The fantastic products in the category. Were very proud of the
Giftware Associations Gift of the Year 2017 competition. feedback we received from the competition judges who
Northumbrian Candleworks has been crowned winners commended us for entering such a unique gift into the
in the Home Fragrance category of the Gift of the Year competition.
awards for their one-of-a-kind candlemaking kits. Northumbrian Candleworks pride themselves on using
With 12 different occasions and scents available 100 per cent GM free soy wax, which is made from pure
including Honeysuckle, jasmine and mediterranean fig, soybean oil. By using soy wax, the candle producers can
the candle tins are simple and straightforward to make, ensure that the candles burn longer and cleanly than
with no need for specialist equipment using household those with paraffin wax.
items including a bain-marie or water bath jug and Mr Cooke continued, Our Candle Making kits are
wooden spoon. perfect for anyone who wants to try their hand at
Commenting on the award, Peter Cooke, business something a little different and fill their home with
owner of Northumbrian Candleworks and head chandler, beautiful, natural scents.
said: We love the art of candle making, and to be able Candle Making kits from Northumbrian Candleworks
to share our passion and give people the chance to are available to trade customers and retailers. Each kit has
enjoy the experience of creating their own scented soy an RRP of 15.99.
wax candles is very exciting. To have the candle making To find out more, visit

NEW SEWING AMBASSADOR experience across many different craft platforms, including her career
UK-based craft supplies company Crafters in papercraft, means that she will be able to turn her hand to all
Companion has appointed Lizzy Curtis to kinds of different areas of the business to educate and inspire
its Brand Ambassador team. Lizzy is the our customers.
new brand ambassador for the sewing Visit the website to find out about stocking the innovative craft
section of the business, and having products and tools,
experience of a variety of different crafts
means shell be able to bring a wealth of
skills and expertise to the role. Lizzy learnt
to sew at the age of four years old when her
parents gave her a little sewing machine for
Christmas. She was hooked and found she
had a natural skill for it.
She later went on to run a successful sewing and alteration
business, making dresses for a Cambridge-based designer whose
work was sold in major retailers in London and New York. Lizzy
created a dress for HRH Princess Diana, an honour shes immensely
proud of. After early retirement, Lizzy worked part-time in a craft
shop and then joined a major craft company as a TV demonstrator. NEW CONSUMER WEBSITE LAUNCH
A truly remarkable three years said Lizzy, Where I learned my Crafters Companion has recently launched its brand-new website,
TV demonstrator trade. My paper-crafting career took off with my which is now live and features a clean new look. In the famous
appearances on Create & Craft TV and now Hochanda. When I met Crafters Companion purple, the website is easy to navigate and
Sara I felt I had a massive support network straight away. I knew boasts a host of interactive new features and resources, including
I wanted to stitch again, to demonstrate and to share my ideas, more downloads than ever before, a new video section, inspirational
and Sara could not have been any more positive that this would tutorials, a Top Ten products section and an educational Crafters 101
be an exciting adventure for us all. Im extremely delighted to join series, which is designed to teach people all about the concepts and
Crafters Companion, a company with a massive pedigree, fantastic products around a particular technique.
products and amazing opportunities for their customers to enjoy Visitors to the site will benefit from its enhanced responsiveness,
new innovation and design. Im so looking forward to this next stage which is designed to look great whether youre on a phone, tablet or
bring it on! computer, and weve even improved shipping rates for overseas Club
Sara Davies MBE, founder of the company said, Were so pleased Inspire members. With integrated social media content so you can
to have Lizzy on board to join our brand ambassador team. We cant keep up with all the latest news and updates, there are dedicated
wait to begin working with Lizzy and feel her enthusiasm and talent pages for both our Aycliffe and Chesterfield retail centres, and each of
will be a perfect fit for this role. your favourite craft personalities have their own page too!
Lizzy will work primarily with our sewing products, but her To see the new site, visit

craftfocus 11
industry news


Britains online classes for quilting, patchwork and textile arts
EXACLAIR EXPANDS MARKETING DEPARTMENT TO SUPPORT covering everything from beginner techniques through to
GROWTH TARGETS advanced patterns and allows crafters to subscribe to from 7
ExaClair, the UK supplier of Clairefontaine, Rhodia, Europa, Guildhall, a month and get unlimited access to 700+ online classes, free
Exacompta and Decopatch, has expanded its marketing team with two patterns, entry to giveaways, access to our shop and
new appointments to support the companys growth targets. community area.
Clement Rouillard, who joins as Marketing Manager, will work
alongside existing Marketing Manager Kevin Wharton. Hell bring The channel has a line of sewing retreats for the autumn
additional resource to support companys goal of expanding its as follows:
customer base beyond specialist stationery retailers, dealers and 7th - 8th October weekend Patchwork and Quilting retreat at
wholesalers, and into grocery retailers. Clement has extensive, proven the DeVere Hotel in Denham Grove with tutors Valerie Nesbitt,
expertise in driving brand growth, increasing customer penetration Sarah Soward and Pauline Bolt.
and distribution, as well as specific experience within the targeted 14th - 15th October weekend Textile and Quilting retreat at the
grocery retailers. Clement says ExaClairs extensive brand portfolio is Aztec Hotel and Spa in Bristol with tutors Kathleen Laurel Sage
what attracted him to the role: With a portfolio of more than 18,000 and Hilary Beattie.
products from internationally recognised office products and art and 10th - 17th November Seven day overseas sewing break at the
craft brands theres enormous growth opportunity. A challenge that db Seabank Resort + Spa in Malta with tutors Valerie Nesbitt
Im relishing, and of course being French, I have used Clairefontaine and Jennie Rayment.
paper ever since I could hold a pen!
Adam Whittakers newly created role as e-commerce and Social retreats are focussed on sewing with
Media Manager will be a key support in driving the companys digital uninterrupted stitching for beginners to the more experienced
strategy. His specific aims are to develop ExaClairs social media who come together to learn from world-renowned tutors,
presence across key brands. Adam has worked in both sales and swap stories and share sewing tips and tricks. Valerie Nesbitt,
digital marketing roles since leaving university. Founder, tutor and YouTube sensation says,
Mark Daisley, Managing Director at ExaClair, says the new We can all make time for sewing, but sewing with friends is very
appointments will help ExaClair build on its recent growth. Sales from special. A little me time. According to CEO,
brands such as Guildhall, Europa, Rhodia and Decopatch have seen Steve Barton, Were offering more sewing retreats because
year-on-year growth over the last four years. Were now ready to build theyre proving very popular with the quilting community. We
on this with a move into the grocery sector, and further our brands focus on the things that quilters most enjoy with access to
presence through digital and social platforms. Clement and Adam worldclass tutors and uninterrupted sewing time. We look
have excellent experience, which will support these goals, and we look forward to delivering more retreats in 2018 and beyond.
forward to seeing what 2017 brings. For more information on the retreats and subscribing
To find out more about the company visit visit the website

12 craftfocus
Unit F4, Northfleet Indst Est, Lower Road, Northfleet, Kent DA11 9SW
Tel: 01322 380480 Fax: 01322 380680

We offer a fast, reliable and friendly service on our continually

increasing range (currently over 3,500 choices) of bridal fabrics,
embroidered and beaded edgings, motifs and accessories.
Our range of dress accessories now exceeds 1000+ articles
including many brooches and buckles with crystals and pearls.
The Bridal Roadshow Dublin, Ireland | 2nd-3rd April 2017
The Bridal Roadshow Glasgow, Scotland | 30th April-1st May 2017
Interbride Dusseldorf, Germany | 27th-30th May 2017
Nordic Bridal Show Malmo, Sweden | 1st-2nd July 2017
The Bridal Roadshow Bristol, UK | 20th-21st August 2017
The Harrogate Bridal Show Harrogate, UK | 10th-12th September 2017
Textile Forum London, UK | 11th-12th October 2017
Baltic Fashion & Textile Vilnius, Lithuania | 19th-21st October 2017

UK and global distributor wanted!

Fold paper and card the smart way... Fold-Ease is
a brand new,
patented, paper
and card folding
tool which

burns and paper
cuts, speeds
up folding and
creates a neat
crisp creaseline
when hand
folding paper and card.
Fold-Ease can be used by anyone who folds paper
and card by hand. For example, sectors include

at 3.99.
Fold-Ease is selling globally and over 2500 units
have been sold since its launch in April 2014 to
trade and consumers through trade shows and
UK, USA and China.
Nominated for
Hot Product
Award at CHA
Mega Show in
07896 328220 Appeared on
 BBCs Dragons
Den in August
W: 2016.
brand spanking new
brand spanking new
An exclusive round-up of the newest product offerings

Metallic beauties Picturesque and primroses

Creative Beadcraft has Hunkydory Crafts idyllic
just added new metallic newPrimrose Lanecollection
and glow-in-the-dark features stunning imagery of a
Diamonduo shades and now quaint, picturesque village against
stocks more than 70 colours a beautiful countryside backdrop.
in the popular bead. The ThePrimrose Lanecollection is
DiamonDuos have a lovely filled with stunning imagery, and
facetted top. The diamond also packed withthe companys
shape is easy-to-use quality and style including
and the beads nestle handy die-cut elements and beautiful rich gold foiling. All
beautifully together to form eight of the different topper sets include avariety of stunning
mosaic patterns. pictures,each with different themes to make your customers
The versatile shape works card making as versatile as possible. Theres also aconcept card
well with other two-hole and seed beads. Theres also a free collectionincluded in the new range, featuring two different set-
project from Bead Master available on the Creative Beadcraft piece designs to make stand out easel and decoupage cards.
website including the new diamond in the rough cuff pattern The new launch also features a variety of great upsells
shown here. The DiamonDuos are available loose, in hanging includingacetate, a paper pad, inserts and a complementary
tubes and in Starter Selections. AdorableScorable selection.

Creative Beadcraft Hunkydory Crafts

+44 (0)1494 786 924 +44 (0)1772 556 301

New trend-led sewing patterns

Megan Nielsen has just launched three new sewing
patterns Dove Blouse, Rowan Tee and Bodysuit
and Flint cropped trousers and shorts. The Dove
is a feminine blouse with fashionable sleeve cuffs
and features loose fit, French darts, V-neckline,
curved hemline, and three sleeve options.
The Rowan is the ultimate wardrobe builder
fitted Tee and bodysuit and includes a
figure-hugging close fit, three neckline and
sleeve options, and tee and bodysuit versions.
The Flint is a wide-legged cropped pair of
trousers or shorts with an original crossover
closure at the side seam. Pattern sits on the
natural waist and features hidden closure at the
left pocket, release tucks at the front, darts at the
back, slash pockets, two waistband options and
two lengths.

Megan Nielsen patterns are distributed by Hantex

+44 (0)1754 820 800

craftfocus 15
brand spanking new

Directional lighting
OttLite LED Crane
Lamp with clamp is
perfect for all your
customers sewing and
Dark and mysterious drafting tables, student
Colorista Dark is the new addition to Spectrum Noirs Colorista desks or workshops.
range, with luxurious metallic pencils and coordinating paper pads Use as a desk lamp or
for adult colouring enthusiasts. New to the range are three 16-page clamp-on lamp. Both
pencil pads Under the Sea, Exquisite Florals and Designer Tags options include three-
all of which feature artist-quality black paper with thick-spot UV. points of adjustment and a rotating head to direct OttLite Natural
The metallic pencils create a dramatic effect on the black paper Daylight Illumination where needed. The lamp can be easily
designs, with shimmering results that can be used for cards, tags positioned with the touch of a hand and holds position without
and gifts. having to make adjustments. It retails at 80 and comes in a choice
of black or white.
Crafters Companion
+44 (0)1388 660 930 Ottlite is distributed in the UK by XP Distribution +44 (0)330 440 0189

Monkeying around
Grab your water
bottle, sunscreen, and
safari hat and join in
as you explore exotic
jungles taking in the
lively and entertaining
antics of the new
Monkeying Around
Collection by Heartfelt
Pampered pooches Creations. Filled with
Who doesnt love a cute puppy? And here are three cheeky amusing illustrations
chappies brand new from Luca-S to tempt the cross-stitchers of charming monkeys,
among you. The gorgeous designs are stitched on Zweigart the newest collection
18-count rustic evenweave fabric with Anchor stranded cottons, is sure to have you going bananas with four cling stamp sets, mix
which come wound on bobbin cards. Both the Pug, with his and match monkey images, and a series of various sized palm
favourite boot, and Basset Hound, with his little friend, measure tree fronds, floral accents, bananas, coconuts along with lush
17cm x 19cm and retail for 21.99. The Dachshund in his fetching palm tree die cuts will add a dimensional tropical feeling to
scarf measures 27cm x 18cm and retails for 27.99. your projects.

Luca-S is distributed by SoloCrafts Heartfelt Creations is distributed by Jones Crafts

+44 (0)161 464 7313 +44 (0)115 975 1263

16 craftfocus
You will love our extensive range of craft magazines, order your magazine subscription now!







Manor House Magazines is the sole UK and European importer and distributor of these fantastic Australian magazines

M ANOR HOU S E M AG AZ I N E S 92 Plains Avenue, Maidstone, Kent ME15 7AU | 01672 514 288 | |
brand spanking new

Spring yarns
FFor the spring summer season, Thomas
B Ramsden has introduced six new
shades to the existing Supreme Luxury
Cotton range.
The company has used the new
shades to create eight new leaflets,
including a greater proportion of
crochet designs to support the
Supreme Range. The design package
features childrens and ladies garments,
accessories and home interior projects.
The Wendy Pixile DK range also
introduced three bright new colours to Traditional whole-stitch
complement its existing shades and add Heritage Crafts has three new designs from Karen Carter to add
a burst of deep rich colour. The Peter Pan to its Simply Heritage range. The collection of whole-stitch only
Merino Baby Heritage Collection has new designs are ideal for beginners or a quick stitch for the more
leaflets and is a design package of classic experienced. The designs Floating, Peeping and Patch are
garments to add a contemporary twist in the latest Merino available as complete cross-stitch kits with 14-count aida fabric
baby shades. and retail between 7.95 and 8.95.

Thomas B Ramsden Heritage Crafts

+44 (0)1943 872 264 +44 (0)1889 575 328

Tulips in springtime
Spring Tulips is a welcome addition to RIOLIS premium
cross-stitch collection. The finished embroidery measures
Prints from Peter Pan approximately 30cm x 70cm, and would make a great focal
Riley Blakes Neverland is a mythical collection with a range feature for any living room.
of four stunning feature prints and two equally as beautiful The embroidery kit contains 18 colours ofAnchor-stranded
complementary coordinates. The collection is available in a choice Mouline, and together with a couple of easy embroidery
of three striking colourways and is available for pre-order now for techniques like cross-stitch in different number of strands, creates
delivery in October/November. an effect of a voluminous drawing.

Riley Blake fabrics are distributed by EQS RIOLIS is distributed in the UK by SoloCrafts
+44 (0)116 271 0033 +44 (0)161 464 7313

18 craftfocus
Tel: 01756 703670
or email:
brand spanking new
Taking the strain
Craft Storage is a new exciting area
of development for Deflecto and is the
latest area to apply the innovative, creative
qualities that make Deflecto a highly regarded quality
manufacturer. Following the fantastic feedback last year,
Seasonal specials the company launched its new Caddy Wheel Base (patent
At ITS Textile Trader, fabric stock moves quickly, with bestselling pending). This makes moving craft supplies around a cinch and
spring summer specials always available such as print Japanese the lift and lock tabs secure multiple caddy organisers to the
Javanaise viscose, luxury furs from 5.50 a metre, print denim dtyle Caddy Wheel Base. Swivel casters let you move an entire stack of
cottons, print linen blends and designer brand print craft cottons supplies safely and easily with little strain.
for 2.25 per metre.
Deflecto Craft
ITS Textile Trader +44 (0)1633 280 123
+44 (0)1745 562 120 Magnificent multi-holed beads
Creative Beadcrafts latest additions
to its range of multi-hole beads
are the CzechMates two-hole
cabochons and three-hole beams.
The CzechMates cabochons are
7mm wide and have a deep domed
shape, while the CzechMates beams
are 3mmx10mm. The three-holes
enable the beads to be used as
simple spacers or integrated into more complex designs. They're
joined by the one-hole 3mmx6mm prong, which has been
designed to use with the CzechMates beads and is a great bead
for edging.
The CzechMates beading system already has nine shapes and
Wool mix wadding has the same distance between the holes, which opens up a host
The new wool mix wadding from Vlieseline is lightweight with a of creative design opportunities. The beads are very versatile and
thin non-woven cover to prevent fibre migration. Its suitable for easy-to-use but can also be used to make more complex and
all fabrics and can be sewn by hand and machine. Made from 80 structural designs. A free patterns by the Starman TrendSetters
per cent wool and 20 per cent polyester, 266 is ideal for lightly is available. The company stocks all the colours in the new beads
quilted jackets and childrens clothes as well as for blankets and as well as a huge range of other CzechMates at competitively
quilts. Washable at 30, its 148cm wide with a recommended priced. The beads are available loose, in hanging tubes and as
quilt spacing of 10cm and retails at 8.15 per metre. starter selections.

Vlieseline Creative Beadcraft

+44 (0)1706 754756 +44 (0)1494 786 924

craftfocus 21
11 Smallbrook Business Centre, Bidford on Avon, Warwickshire, B50 4JE 01789 778074




Maidstone, Kent - Sunday 30th April

Newark, Nottinghamshire - Sunday 7th May

Plymouth, Devon - Sunday 21st May

Harrogate,Yorkshire - Sunday 11th June

Portsmouth, Hampshire - Sunday 25th June

Wirral, Merseyside - Saturday 1st July

If you are interested in exhibiting at any of our shows, please

contact Graham on 01634 686823 BROUGHT TO YOU BY


shows, news and events
shows, news and events
We update you on whats happening with a round-up of the shows
The new ordering platform Floradecora offered
Hobby-X buyers at Christmasworld fresh flowers,
2nd - 5th March, 2017 ornamental plants and flower arrangements for
Ticketpro Dome, Johannesburg seasonal decoration as an additional line in an
Expo Trends extremely creative way and providing an ideal time at the beginning of the year, right at the
heart of the strongest sales market for flowers
h+h Cologne in Europe.
31st March - 2nd April, 2017 This innovative trade-fair concept convinced
Cologne Exhibition Centre with its sales-oriented product presentation,
Koelnmesse, Cologne, Germany one-of-a-kind stand design for new exhibitors
+49 1806 858 371 such as flower and plant growers and producers, wholesale florist suppliers, importers and
exporters, sales cooperatives and associations,
British Craft Trade Fair suppliers of ceramics and floristry requisites.
2nd 4th April, 2017 The Floradecoras debut in January saw
Great Yorkshire Showground, Harrogate 67 exhibitors reached more than 10,700
PSM Ltd trade buyers of the concurrent trade fairs Christmasworld, Paperworld and Creativeworld.
You may ask how is this related to the craft sector? Recently weve seen a real increase
London Stationery Show in crafters making concrete plant pots and coming up with other creative ways to display
25th - 26th April, 2017 flowers and foliage. The succulent plants are seeing a real comeback as a popular
Business Design Centre, London home decoration.
Ocean Media If you were visiting Creativeworld, it was a must to stop by and discover some of the
+44 (0)207 772 8461 wonderful creative ways to displays plants for the home and garden including recycling water bottles in to containers and making concrete pots for cacti.


Frankfurt consumer goods fairs ended with a rise in exhibitor and Floradecora takes place between 26th - 29th January, 2018
visitor numbers. Innovations, new product ideas and sales concepts
brought trade up to speed with the international consumer goods fairs top management and have the requisite decision-making authority,
Christmasworld and Paperworld (as well as Creativeworld and the new which underlines the particularly high visitor quality. The extensive
Floradecora trade fair). range of products at the four concurrent trade shows especially
More than 85,400 trade buyers from 154 countries attended the attracted buyers to Frankfurt from Italy, Russia, Argentina, the US
Frankfurt fair over the last five days to order goods for next season and and Japan, says Detlef Braun, Member of the Executive Board of
establish important trading relationships. Messe Frankfurt.
The solid growth in exhibitors and visitors by more than 3 per The reason for this: They encounter highly complementary
cent confirms our Frankfurt consumer goods fairs Christmasworld, product ranges here unlike at any other exhibition, says Braun. The
Floradecora, Paperworld and Creativeworld are the international products range from Christmas ornaments and seasonal decoration
hub for the trade all over the world. More visitors made their way to in conjunction with fresh flowers and plants, to hobby, craft and art
Frankfurt than a year ago, supplies, and extends to gift items, paper articles, stationery, school
especially from Germany. requisites and office supplies.
At the same time, the high The results of the visitor survey confirm that the product portfolio is
international spread of 60 per right. Significantly more than 90 per cent of visitors are either satisfied
cent provided tremendous or very satisfied with the spread of products and manufacturers, as
export opportunities for the well as with the trade fairs themselves. Compared to last year, this
manufacturers. Three quarters value increased along with the exhibitors satisfaction with the fairs,
of the total visitors come from ordering behaviour, and also the quality of visitors.
Detlef Braun, Executive Board member of Messe Frankfurt
craftfocus 25
shows, news and events
Autumn Winter edition of Top Drawer takes place at Olympia
London between 10th and 12th September 2017.


Top Drawer boosted vendor confidence with a buoyant show to
kick-start this years buying season. The UKs leading design-led
lifestyle event opened its doors to present more than 1500 brands
occupying the entire Olympia complex.
Retailers took full advantage of the chance to source from an HIGHLIGHTS FROM SPRING FAIR
unprecedented roster of exclusive products and new launches Spring Fair 2017 was bursting with the latest and greatest products
from key international brands and new talents most of whom from the UK and beyond, trend forecasts for the coming year, and
were showing exclusively in the UK this January. valuable industry insights from the likes of Baroness Karren Brady,
Top Drawers core principles of quality, selection and Mary Portas, Roger Saul, WGSN, Google, and
impeccable standards of presentation were much in evidence many more.
across the core worlds of Craft, Home, Gift, and Fashion, as the Planning ahead is the best way to get ahead. Autumn Fair will take
ss17 edit reflected increasing demand for premium design-led place between 3rd and 6th September at the NEC. Save the date for the
products from retailers. next important buying point in the retail calendar.
Quality was the name of the game in Craft at Top Drawer with The House of Crafts has launched a superb new range of gift-
more than 150 talented creatives showcased their one-of-a-kind packaged kits designed to attract the impulse purchaser to ensure
works, which offered the ultimate in cool, beautiful distinctiveness. year-round fast moving sales. These are available with a free
The skilled designer-makers were on their stands throughout merchandiser containing four each of Shell Mosaic, Candle, Soap,
the show and available to talk in-depth about their designs. The Cross Stitch Card, Glass Painting and Teddy Crochet kits. The House
huge variety of handcrafted products on offer meant there was of Crafts has been manufacturing
something for small and large retailers alike. Craft, in its broadest high quality, innovative, boxed craft
sense, is booming, says Ian Rudge, Development Director of kits here in the UK since 1991. With
Clarion Events. Theres growing appreciation of the value of craft. emphasis on crafts as gifts, the kits
Handmade products with provenance, originality and integrity contain all the materials to produce
are increasingly in demand as consumers seek out real products, stunning finished work. With striking
with tradition, honesty and inherent beauty, and are prepared to inspirational packaging they are sure
pay for them. to re-awaken the creative talent in
Ahead of the second series of The Great Pottery Throwdown all of us.
on the BBC, Keith Brymer Jones brought ceramics dynamics to
proceedings: live-in-action at the wheel throughout the show, he CROSS-STITCH AT CREATIVATION
animated the world of Home at Top Drawer. RIOLIS took part in Creativation Show
in Phoenix, Arizona. As always, the
Craft, in its broadest sense, is booming.There is company presented its latest and
growing appreciation of the value of craft. Handmade best-selling designs to the visitors of
products with provenance, originality and integrity are the show and were pleased to receive
increasingly in demand as consumers seek out real a lot of positive feedback.During
products, with tradition, honesty and inherent beauty the show, the company met with its
and are prepared to pay for them, current clients as well as many new
Ian Rudge,Development Director of Clarion Events potential ones. Bloggers were also
welcome, who were interested to hear
Curated by acclaimed style writer Charlotte Abrahams, Spotted is more about RIOLIS kits. RIOLIS was
an expert showcase of more than 40 of the UKs finest emerging happy to meet many shop owners
designers and makers. Spanning every area of the show, Spotted who specialise in scrapbooking who
presents the crme of new design stars launching fantastic, include cross-stitch kits as part of their
market-ready products. Spotted was an absolute necessity for product offering.
all creative retailers eager to present a fresh offering for spring/ For more information visit the
summer 17. SoloCrafts website
who distribute the brand in the UK.

26 craftfocus

Learn, Connect, Discover! c

We have lined up speakers from UK Government on Exporting & Importing, Industry
professionals on SEO, website management and blogging, USA Research, Business Finances,
Business Mentoring, Funding and more.
Suppliers will be showcasing and educating you about new products and techniques.

If you have a new idea or business concept why you can get feedback and advice from our

book your place today!

Tickets start from 20=vat per day, per person
includes parking, lunch and refreshment throughout the day.

Visit, call 01206 364977, email

shows, news and events


FOR RETAILERS New products, discounts and an exciting new product line up are
The One Big Show is the annual just part of what Glue Dots International has on offer this summer
business conference from AFCI. starting at the London Stationery Show.
UK, which takes place between West Design Products has launched two exciting new
18th and 19th June at the Ricoh promotions across Glue Dots entire product range enabling
Arena in Coventry, and is the event where retailers can learn and retailers to benefit from up to 65 per cent discount and free
connect with those in the craft industry. countertop and floor standing displays.
It features the popular Creative Exchanges for craft designers,
and is a chance to join the association for research, global trend Retailers can choose between:
knowledge and generally be inspired. Connect and share with like- Spend 100 net on Glue Dots and receive 60 per cent discount
minded experts within our industry. Spend 150 net on Glue Dots and receive 65 per cent discount
AFCI.UK (formerly known as CHA-UK) has a host of guest speakers,
business seminars, educational and product training sessions, Jo Bray, joint MD of West Design, commented: This is a very
creative dragons and business showcase areas. Ticket price includes strong summer offer and although its aimed at encouraging new
teas and coffees throughout the day and lunch. resellers to try the brand, its also a great opportunity for existing
Early bird tickets are available, click here to book now customers to stock up on this exciting new range of adhesives. Glue Dots are highly versatile and offer great reseller margins, so
its hardly surprising that we have seen massive growth in demand
for the companys branded products, in the UK and Europe, with
year-on-year sales increasing by over 60 per cent.
Reseller can fill displays with any choice of adhesive formats:
dispensers, sheets and rolls as well as a range of sizes and
adhesive strengths including: Permanent, Removable, Poster,
Craft, Mini, Micro, Pop Up, Glue Squares, All Purpose and
For orders and new account opportunities visit stand: M530 at
the Stationery Show or contact West Design Products on
+ 44 (0) 1303 297 865 or visit the website


Country Homes & Interiors Summer
Business Design Centre
1st - 3rd June 2017
10am 5pm (4pm Sat)

Visitors can get their home summer-ready with Country Homes & Interiors Summer
show. This June, for the first time, ICHF Events will be bringing the summer vibes
to Londons Business Design Centre between 1st - 3rd June, 2017. With 120 artisan
makers, incredible upcoming designers and small independent businesses on offer,
the show is the place to bring the sunshine season into your home.
This new and exciting London show offers up all the latest interior trends, lifestyle
products plus ideas and tips from interiors experts on creating a space to be proud
of. Curated by the Country Homes & Interiors team, Country Homes & Interiors
summer will be host beautiful brands with products across home, garden, food,
beauty, wellbeing and fashion.
For those keen to get creative with the latest paint colours, transform a room with
wallpaper or get to grips with the latest textiles, fabulous interiors experts will be on
hand with top tips and innovative ideas in the theatre space.
With free on-stand demonstrations, innovative independent businesses, the
latest in home dcor as well as over 120 artisan makers, this summer show is the
place to be this June.
28 craftfocus
Stencils of Distinction and Quality
Sweet Poppy Stencils
2017 New Designs now available
44 (0)1775 527442
shows, news and events
Whats happening this season:


Having already enjoyed three successful years at Hampton Court Palace, The Handmade
Fair launches a second event at Ragley Hall , which takes place between Friday 12th and
Sunday 14th May 2017.
The event will feature more than 150 handpicked exhibitors, each selling beautiful
products, materials, and tools, and include live craft-offs from Mollie Makes magazine,
Q&As and demonstrations from the
countrys best-known makers,.
TV presenter, Kirstie Allsopp, will top the CONSUMER CALENDAR
bill on the Friday, before handing over to Want to get your products in front of
Liz Earle, skincare specialist and founder of more customers? We list the best
the multi-award winning Fairtrade jewellery UK-based consumer craft events in the
range, and Patrick Grant, British designer forthcoming months:
and judge on The Great British Sewing Bee. Craft4crafters (
Freya Cromarty, Show Manager at Brand 6th - 8th Apr: Bath & West Showground
Events, said: The Handmade Fair has
Craft in Focus (
become a renowned success and visitors
27th Apr - 1st May: RHS Garden, Wisely,
will come away with lots of inspiration!
near Woking
TTo find out more, visit the website
23rd - 25th Jun: The Craft & Design
Experience, Henley-on-Thames
25th - 28th Aug: RHS Garden, Hyde Hall,
This years Craft4Crafters show exceeded all our
expectations, said Andrew Thorpe, Managing Grosvenor Shows, patchwork &
Director of Craft4Crafters. I was extremely delighted quilting shows (
with the positive feedback we received regarding 31st - 2nd Apr: Spring Quilt Festival, Exeter
the event. Visitors expressed how pleased they were 18th - 21st May: Quilts UK, Malvern
to see such a wide range of craft and our social 2nd - 3rd Jun: Springfields Quilt Show,
media sites are still buzzing about the event weeks Spalding, Lincs
after the show.
Now in its 16th year, the show has grown The Handmade Fair
considerably attracting passionate crafters from (
around the South West. Visitors were not left 12th - 14th May: Ragley Hall, Warwickshire
disappointed, with more than 160 traders, 100
workshops, live demonstrations and large displays. ICHF shows (
Our aim was to create a crafting show that gave 20th - 22nd Apr: The Stitching, Sewing &
visitors a chance to try a wide range of crafts, said Hobbycrafts, ExCel, London
Sales Manager, Debbie Bailey. With such a variety 22nd - 23rd Apr: Cake International,
of activities available, we saw a large increase in Alexandra Palace, London
returning second day visitors. 29th Apr - 1st May: Weald of Kent
Craft4Crafters, a Bristol-based business, has been Handmade Fair, Tonbridge
organising crafting events for more than 20 years. 11th - 13th May: The Stitching,
The hobby and craft market is getting larger in the Sewing & Hobbycrafts, Harrogate
UK every year, said Andrew. This was reflected in 1st -3rd June: Country Homes & Interiors
the largest attendance figures for our February show Summer show, Business Design Centre,
with one day nearly meeting the venues maximum Islington, London
visitor attendance level. The challenge we now have
is to produce an even larger, more craft packed Upper Street Events
event for 2018! (
29th Mar - 1st Apr: The WI Fair,
th th
The next show is 6 - 8 April at the Bath & West Showground. Alexandra Palace, London
For more information visit 27th - 30th April: Country Living Spring Fair,
Alexandra Palace, London

craftfocus 31
in stitches
CHSI Stitches is hailed a huge success and reflects a
much needed positive outlook of the craft industry

CHSI Stitches, Europes number one trade show

for the creative craft industries, attracted more than
250 exhibitors and more than 7,000 retailers this year,
according to show organisers, ICHF Events. Now in
its 42nd year, the three-day show was held at the NEC,
Birmingham in February and welcomed members
of the trade through the doors to connect, buy,
network and learn.

Design-led yarns and stand out stands

Cygnet Yarns brought a stunning English country garden themed
stand to the show complete with a knitted tree centrepiece. Katie
Stephenson, Company Director said, This years show has been a lot
busier for us, and I think our new stand design has really attracted
people. Weve also launched some fabulous new products including
Utopia Chunky, with visitors having responded really well to the way
the yarn feels, its softness and the variegated colours. Weve also
launched a brand-new innovative yarn Kiddies Super Safe & Soft
yarn, anti-bacterial and anti-pilling so its great for baby knits and
sensitive skin and we've had a great reaction to this.
The popularity of design-led yarns was echoed by Creative World
of Crafts, who created a beautiful stand punctuated with eye-catching
pops of colour and showcased the range of multi-coloured Caron
Cakes yarn, which has taken the USA by storm. Creative World of Crafts
reported huge demand at the show. Kirsty Reilly, Account Manager
said, Its been amazing and really busy. The Caron Cakes have been
so popular, we had a customer as the show opened on Sunday who
ran straight to the stand as they wanted to be the first person to order
them. In each Caron Cake ball of yarn, there are five different colours,
which gradually change, meaning it effectively knits all five colours at
A focus on fabric the same time, creating beautiful striping. The company also reported
For the first time, the show occupied space across two halls with a strong interest in its chunky yarn ranges.
two separate entrances. Hall 11 was designed with a fabric focus, a
development welcomed by retailers and brands alike.
Paul Williams, Sales, Anbo Textiles, the winners of the best stand
under 12sqm said: Its been a terrifically busy show and great to
meet with existing and new customers. Weve had six new product
ranges from Dashwood and were carrying new ranges from Ella
Blue, including the new barkcloth range weve had a tremendous
response to everything.


CHSI Stitches
18th - 20th February, 2018
NEC, Birmingham

craftfocus 33
in stitches

Rhinetex BV. Social media proved to be a

resoundingly popular seminar topic among Word on the Tweet
the show audience with speakers delivering Visitors reported an excellent show, sharing
advice to full seminar theatres. Bestselling their finds across Twitter @CHSIstitches.
sewing author and founder of the popular
sewing pattern company, Tilly and the Fantastic three days @CHSIstitches. Found
Buttons, Tilly Walnes shared her top tips for some great new products and new ranges
creating a buzz on Instagram. Tilly was also for the shop. Watch this space!
exhibiting at the show and said: This was @IntricutCrafts (Card craft and
our second year exhibiting at Stitches and scrapbooking retailer)
its been brilliant for us. Weve seen a big
increase in sales since last year, and a lot I had the most fantastic day with great
more recognition of the brand. Its great to displays, brilliant, helpful suppliers and yes I
be able to connect with our existing stockists was weak!!! Thank you CHSI.
face-to-face as well as to get in front of new @ReallyMaria (Haberdashery shop)
customers and put our products in their
Korbond scooped the best large stand hands so they can feel the quality.
Carswell, Hawthorn Handmade said, Its our
award with an aspirational interiors look
fourth year and this has been our best show
complete with filament bulbs, showcasing A need for new trends
by far. Weve brought out the new embroidery
the products in style. Stuart Caller, General Key industry players reported a positive show
range, which has brought in a whole new
Manager, Korbond Group said, Its been with new on-trend ranges creating a buzz
audience for us and many have ordered
an absolutely fabulous show for Korbond. I across the event. Kerry Hearn, Marketing
across the whole range. On Sunday, we spoke
think whats been important for us this year, Manager, Groves said, After exhibiting for
to more than double the number of people
is the time and effort thats gone into the more than 30 years at Stitches, this year
we usually do, so were really pleased.
product selection, design, the stand and proved to be yet another positive experience.
the execution. Sunday was brilliant day in Customers were delighted to see the iconic
terms of the buzz, lots of new retailers and Milward brand once again in stock. The 2017
fresh enquiries. Tuesday has been one of our Hobby Gift storage range created a real buzz
best days ever at the show. To top it off with with its variety of designs and storage shapes.
winning the award for best stand is the icing There was also much interest in the bridal
on the cake. Its been one of our best years and occasions range, particularly the new
here. Im absolutely delighted. rose gold products.

Seamless seminars New talent

A jam-packed seminar and workshop CHSI Stitches has a long history of
programme provided more than 60 hours championing new talent in the industry
of education for retailers including a lecture and this year was no exception with up and
from world-renowned guru of colour and coming designers sharing their creations
textiles, Kaffe Fassett, in association with in the Bright Sparks Pavilion. Stephanie

The team and I are so pleased with how the show has gone. An awful
lot of thought and investment has clearly gone into the stands and
displays here which for us underlines the importance of exhibitions to
the industry. Being able to handle and try out the products is key to
sales and the continuing evolution of digital communication Catwalk
A choreographed catwalk show cast the
only serves to work hand in hand with this. The buzz across social spotlight on the latest ranges and creations
media has amplified all thats been happening here in these halls over from Gutermann GmbH, Jane Makower, Lion
the past three days, Brand, THREADS inkjet printable fabrics,
Vlieseline, Sew La Di Da Vintage and
said Dominic Fleming, Head of Sales & Operations, ICHF Events. Crafters Companion.

34 craftfocus
Sock Yarn Specialist |
tel: 0117 300 5244

4.95 FOR 8


All prices exclude delivery and VAT

Feedback and best-liked products from the show
We chat to exhibitors to find out what the
best-liked products were and what CHSI
Stitches means to their business

Learn to sew In the mood for

The Learn to Sew kits by Debbie Shore cardmaking
were a real draw for Crafter's Companion Hunkydory had an
at the show. Customers couldn't get extremely successful
enough of the cute storage caddy designs show and loved the
last year, and the Learn to Sew kits takes positive atmosphere.It
the idea one step further with a range of was lovely to meet so
bags.With three styles to choose, the kits isting and new,
many of our customers, existing new over thee three
th days,
suit all ages from teenagers and beyond, said Claire Hamer, Trade Manager at Hunkydory Crafts.
andinclude everything you need to The For Love of Stamps range was particularly well received,
make the project. The range makes the with customers pre-ordering future releases.The range, which is
perfect gift for budding sewers starting a building a huge following after its launch in 2016, includes quality
first project, or more experienced stitchers photo-polymer clear stamps, coordinating masks, background
wanting to create their own quick and cost-effective bag designs. stamping pads and superior stamping card.The inspiration boards
For more information visit
p that are available digitally to all trade customers were a big hit,
offering a showcase for each stamp set and visual eye-candy to
any potential purchaser.
Hunkydory Crafts,
Adding sparkle
Creative Products
Stylish satin stitch
Distribution launched ed
RIOLIS exhibited alongside its UK
several new ranges
partners, SoloCrafts again this year.
and the stars of the
We had a lovely time meeting
show was the Sondra ra
with customers old and new, and
Celli Bling kits (see page
it was great to see a lot of new craft
52) and Beacons glue ue
businesses are setting up. The star
Power-Tac. The new w glue key is low-
products of the show by far were the
odour, industrial strength,
ength, great value
new printed satin stitch embroidery
fill and non-cancerogenic
ogenic formula, and
designs, Globe Flowers and Pansies.
perfect for applying rhinestones.
The kits have colour-printed designs,
The company prides itself on offering innovative products that
with a few central flowers left as an outline. The areas are filled in with
add benefits to the consumer and sales and profit to the retailer.
satin stitch to create a 3D effect to the finished piece. Each design
We found our new stand location at the show of great benefit,
measures 20cm by 20cm, retails for 13.99, and comes with Anchor
with a high footfall and quality enquires from independent
stranded cottons and full instructions. Keep watching for more designs
retailers to national multiple chains, said Mark Wilson, Managing
in this range coming very soon, says Evelina Buividiene, Director of
Director of Creative Products Distribution.
Export Customer Service for RIOLIS.
For further information call +44 (0)20 8953 2143 or email
To order contact Solocrafts on +44 (0)161 464 7313 or email

Dazzling designs
Needleart Worlds stand at CHSI Stitches was a sparkling wonderland, with Diamond Dotz
demonstrations providing a chance to relax for a moment during a very busy show. With so
many stunning designs all being snapped up, its difficult to choose what was the bestseller,
but the set of four different coloured butterflies were extremely popular. Each design in this
series measures 30.5cmby 30.5cm, retails for 18.99 and contains all you need to complete
the project. Diamond Dotz stylus, wax caddy, tray, Diamond Dotz and the printed adhesive
canvas. This brand new craft is set to become a must-have product for 2017.
To find out more contact Needleart Worlds UK distributor, Solocrafts on
+44 (0)161 464 7313 or email
Seasonal Special Buys PIONEER

Luxury Faux Furs KAISERCRAFT


Its all about Melton Woollens,

Check Woollens, Luxury Faux Furs,
and fabulous print dress fabrics

Innovative new baby yarn incorporating

anti-pilling and anti-microbial technology We stock laces, trimmings,
embellishments and belts for gowns
and prom dresses.
Coloured embroidery, patches and
laces of all kinds.
One of the largest stockists of bridal
accessories such as fashion jewelleries,
hair accessories, evening clutch bags, shoe clips and Asian fashion jewellery.

Exporting to Europe and worldwide
98-100 Hospital Street, Hockley, for the last 27 years in Jewellery
Birmingham B19 3QP Quarters Birmingham!
T: +44 (0) 121 236 2211 / 200 1060 Visit our warehouse in Jewellery
M: +44 (0) 780 164 9899 Quarters or contact us for the latest
E: product information & e-catalogue.
01274 743374
show review
270 years in business by recreating our centuries-old French factory
workshops, and this year, with new investors and new stable mates
Wool And The Gang on board, our stand looked to the future of
needlecraft, says Chris Sherrard, DMCs Marketing Manager.
DMC were delighted with the response from visitors. Particularly
popular was the trend-led1000 Patternsproject, which aims to drive
new customers into craft stores and give existing stitchers even more
reasons to thread their needles with DMC stranded cotton.Retailers
whose customers prefer the guaranteed success of a kit enthused
over the innovative quick-start and customisable embroidery kits
designed to appeal to a new audience, as well as an ambitious
collaboration with The British Museum for a major new exhibition
this summer.
Yarn storeowners enjoyed the chance to get hands on with the
latest yarn innovations, Natura Denim and Natura Linen, as well as a
Something old something new sneak peak of new season Bohemian Crochet collection for the
With a new layout and formats, CHSI organisers have clearly been ever-popular Natura Cotton crochet yarn. A highlight of the show
experimenting with ways to refresh the show.One innovation DMC was discovering that consumers had voted our flagship stranded
particularly enjoyed was hosting the media brunch on the exhibition cotton Product of the Year for Stitching at The British Craft Awards
floor in front of our stand. presented in the traditional Sunday evening slot at the show,
DMC had a new look for the show too.Last year, we celebrated commented Chris.

Christmas in design
Everything in the
Sarah Jane Studio
garden is rosy
created this beautiful
Stitches was fantastic
collection for Michael
for Cygnet. We really
Miller Fabrics, which
benefited from a more
was received with great
central location and
enthusiasm at Stitches.
our knitted tree was
Following on from
certainly a talking point!
the huge success of
The Boho Spirit range
the Sarah Jane Magic
was a big crowd pleaser
Collection, Michael Miller has once again teamed up with the talented
the fabulously bright
design to bring you The Nutcracker. The Nutcracker Act I is designed
shades are just too good
around a classic-style Christmas and reflects the colours used in the
to walk past without
ballet during this first act. The collection is meant to inspire elegant
stopping for a squeeze. The range currently features six brightly
Christmas clothing, dcor and quilting that reflects the traditions of the
variegated shades and were excited to announce that five new
Nutcracker that we all know and love. The range comprises of six prints
shades will be launched in May too. We already have several free
including one double border. Each colourway stands by itself or can
patterns on the website and more will be arriving over the
mix with the others for a lovely combination. The collection includes
coming months.
GOLD accents, which add a magical touch. The border print has a 24in
If you would like to order Boho Spirit
Spir or any other yarns from the
repeat allows for many playful projects.
Cygnet range, visit
Michael Miller fabrics are distributed in the UK by EQS,

Debut of natural daylight lamps

OttLite the industrys leading supplier of natural daylight lamps debuted a range of exciting new
products for the craft market at the show, said Matthew Cox, VP of Sales at OttLite. We showcaseda
number of great products includinga new LED light box and task lamp station, a natural daylight LED
flex neck desk lamp and an LED crane desklamp. The innovative styles are designed to help craft
enthusiasts to see more clearly and comfortably, allowing them to do what they love, more easily, and
for a lot longer.
The show gave us the perfect chance to announce that through our partnership with XP
Distribution, which provides a local, customised service to the craft and hobby market in the UK and
throughout Europe. This partnership allows us to make doing business with OttLite easy with low
minimum order quantities, the ability to order in multiple currencies and quick delivery times.
For more information, visit and
craftfocus 39

Our range of products:

Studio Easels, Table Top Easels, Field Sketching Easels, palettes
and many many more

Cotton Canvases, Linen Canvases, Transparcent Linen Canvases,
Canvas Boards

Stretchers Bars
All our products are made in EU and are made from special
selected and prepared Pine or Beech Wood
show review
Cottons to crave
This year, The Craft Cotton
Company launched a
group of highly desirable
quilt ranges that include
the Indian Garden, Days
By The Sea and Into The
Woods collections. Using on-
trend colours and themes, the
company has broadened its range of fabrics to appeal to a wider
cross-section of sewers, while still known as the go to supplier
for affordable pre-cut fabrics, customers truly welcomed the
sophisticated collections of fabric on the bolt. Look out for more Big on-trend
upcoming quilt collections, including the collaboration with the Grafix Shrink Film saw a renewed interest in the Shrink Film market with
talented Stuart Hillard. rising trend of mixed media and jewellery, as well as a traditional kids
We were delighted with the response from both current and and paper crafts. The simplicity of the film makes it a crowd favourite
new customers at the show, reflected by the conversations and for all skill levels. Just design, cut out and bake then watch as it shrinks
feedback we received, and the orders we wrote. The show had to half the original size and becomes nine times thicker. Designs can
a real buzz and energy this year, and the organisers should be even be printed on with an inkjet printer, for crafts involving photos or
congratulated for their hard work and effort to keep the show graphics. Even use coloured pencils on the Super Sanded Shrink Film
relevant and exciting for visitors, says Dani Phillips, Managing to make designs really pop. Cut with scissors or die cut.
Director from The Craft Cotton Company. Visitgrafixarts.comto find out more about the product and creative
To find out more visit projects that consumers have made using Grafix Shrink Film.

Comeback for cross-stitch Quality bag making

Textile Heritage, By Annieis a globally
manufacturers of small recognised name
cross-stitch kits, had a great renowned for high
show. Its Managing Director, quality bag making
Stephen Dawon-Bowman, products including mesh,
commented, It was like a zippers, bag patterns
trade show of old, it had a and Soft and Stable.
buzz about the place and And is now distributed
lots of orders being placed by Hantex. Bag making
from both our existing customers, as well as many new ones that projects frequently use a
had just opened or returning to cross-stitch after a break due to an considerable number of different components and when any one
upturn in demand. of the components iscompromisedthe resulting bag just doesnt
The stitched models on the companys bright, colourful stand feel as good as it should. By Anniebrings impeccable quality to her
helped show off not only its established best selling lines, but new bags by ensuring thezips, interfacings, catches, trims, meshand of
designs introduced for the show, which were all very well received. course the patternitself are quite simply made for the job.When
The most popular of the new designs was the iconic Beach Hut you're thinking about your next workshop or perhaps just looking
collection, available in a range of practical projects and ideal for the to have a great bag making program in your store, considerBy
approaching summer season. Annie's the benchmark in quality bag making
Full details available from Textile Heritage on +44 (0)1355 229 446. To find out more visit the website

Celebrating Twenty to Make

This years show delivered for Search Press what it does every year an endless stream of
customers who love our books and who like to do business with us. The show is invaluable
for us as we get to meet our customers face-to-face, receive upliftingfeedbackand a plentiful
supply of orders.
The Twenty to Make is now 10 years old, and more than two million sales later, proved as
popular as ever. The Twenty to Make area at the show was constantly crammed with customers
browsing and ordering their favourite books as well as enjoying new and recently published
titles. Well be celebrating the re-launch of this series in July and its 10thanniversary with six
new titles all in the same handy pocket-sized 48-page format at the amazing price of 4.99
RRP, but with a colourful redesign, says Mary Ellingham, Publicity Manager for Search Press.
To view the complete collection visit

craftfocus 41
Potterycrafts Topworker 80 Kiln
Top Loader P59750 with shelves and furniture

Also a Stafford 10-programme controller ST501,

Requires either 30 amp single=phase or a 10 amp three
phase electrical supply.

Please Contact:
Derek & Jo Covel

Tel: 01373 228465

Mobile: 07805630196 Has minimal usage and
is in pristine condition.
Address: Would suit a professional potter
24 Lyneld Road, Frome, or an enthusiastic amateur.
Somerset, BA11 4JB
show review
Theres no event quite as prestigious in the craft industry calendar as the
presentation of Immediates British Craft Awards. Forming part of last weekends
CHSI Stitches Europes largest dedicated trade show for the art, craft, needlecraft
and hobby sector the awards have taken on must-attend status. Held at the NEC
on the closing night of the show, more than 250 designers, manufacturers and
distributors came together to celebrate the crme de la crme of the crafting world.
This year. More than 21,500 nominations were cast online by our enthusiastic
crafting communities, with 250 brands and industry experts vying for gongs
including Retailer of the Year, Designer of the Year and Product of the Year. John
Scott and Natasha McCarty, the new Sewing Quarter presenters, presented the
25 coveted awards across sewing, quilting, knitting and crochet, craft and stitch,
before the guests got the chance to celebrate over drinks and canaps, and by
taking a snap in the selfie mirror!
The Craft industry celebrated in style and the British Craft Awards are now
looking forward to their 20th year in 2018!


For sewing
Product of the Year - Janome 525S Sewing Machine
Designer of the Year - Debbie Shore
Blog of the Year -
Brand of the Year - Janome
Retailer of the Year - Sew Over It

For stitch
Product of the Year - DMC Stranded Cottons
Designer of the Year - Durene Jones
Blog of the Year - Hunkydory Crafts
winn of Product of the Year for Papercraft
Brand of the Year - Zweigart Fabrics
Retailer of the Year -

For knitting and crochet

Product of the Year - Yarndale Show
Designer of the Year - Jane Crowfoot
Blog of the Year -
Brand of the Year - Stylecraft
Retailer of the Year - Wool Warehouse
Our aim is to supply good quality
For papercraft
Product of the Year - Hunkydory Card Collections
reliable sewing machines at
Designer of the Year - Sara Davies affordable prices and we really
Blog of the Year - Stampin Up appreciate readers taking the
Brand of the Year - Stampin Up
Retailer of the Year - Stampin Up
time to endorse our brand. We
would like to say a big thank you
For quilting to all the people who voted for us,
Product of the Year - Olfa Rotary Cutter
Designer of the Year - Pam and Nicky Lintott
commented Creative Director Deborah
Blog of the Year - Shepherd from Janome - Winner of Jonathan Thompson,
Brand of the Year - Moda Product of the Year for Sewing. Executive Director
Retailer of the Year - The Cotton Patch accepting award for DMC Creative

craftfocus 43
restyling homes
Jamie Dannell, Director of Dannells, talks to Craft Focus about the
successful Needcraft kits and the rest of the business

Tell us how Dannells and the brand When you strip away the brands, product
Needcraft came about? design, customer service and marketing,
Martin Dannell & Co was founded in 1982 in its what we are at our core that matters a
Hackney, London to manufacture materials successful manufacturing company. Were
and components for industrial manufacturers really proud that weve struggled against the
of lampshades. Our customers always tide of cheap imported products and copies
called us Dannells as the full title was a bit to continue to make a quality range of safe
of a mouthful. products, over which we have complete
Although were extremely well known in control. We can also respond incredibly
the lampshade industry, our name meant quickly to changing trends, here in the UK.
little when we entered the craft sector, and we We moved from Hackney in 2000, when we
wanted a strong brand name for our range of needed more room, as some of the plant is
craft kits, which is how the name Needcraft very large, and since then, have been making
came about. We also have a division called all of our products about seven miles away in
Needabanner and Needprint for our wide and Waltham Abbey, Essex with our original staff discount off our lowest trade price. It also
small format in-house printing facility. and some great new additions to our team lets them add in trade packs in our other
This has worked really well, but last year, a too. Many of the components we use are popular lines, clocks, lanterns, waste-paper
customer mentioned to us that they thought made specifically for us in the EU as well as bins, and take advantage of the same extra 20
Needcraft was a great brand for the kits, but the UK, but we design and make nearly all the per cent discount.
didnt represent what we offer to our soft products in Waltham Abbey. Its great as it points them directly at our
furnishings and lampshade manufacturing best-selling lines and most competitive
customers who still purchase on an industrial What products can you offer prices. Weve also produced a range of
basis. We do listen to our customers, and craft retailers? professional videos demonstrating how to
decided they were right, so we rebranded the Our original product offer was aimed at use the kits these have proved to be very
company overall as Dannells and Needcraft manufacturers. The benefit of starting from effective in increasing sales for retailers which
represents the growing brand of craft kits, as scratch with our Needcraft products, and have them running on a small tablet or TV
Needprint does for our print. making them ourselves, has meant that for alongside their product display.
We have come to understand the retailers, weve been able to listen to their
importance of having the right brand and requirements and customise our product What are your best-selling products?
brand strength for the right product. offer for the way that best suits them for easy Our best-selling lines are the lampshade kits,
and competitive stocking. which have been phenomenally popular.
Are all your products manufactured in Whats worked most effectively is our For retailers, if they stock the items from our
your factory in Hackney in London? Retailers Start-Up Package. This is a package Start-Up Package, they really have a kit for
Is being Made in Britain important to that allows retailers to buy trade packs most eventualities. The 20cm diameter covers
the company? in our three bestselling sizes of lampshade small table lamps; the 30cm diameter for
Made in Britain is extremely important to us. kits and entitles them to a further 20 per cent large table lamps and small ceiling pendants;

44 craftfocus
company profile
and the 40cm caters for large ceiling lights choice out there. With lamps and
and floor lamps. Overall, the 30cm lampshade lampshades, many of the retailers
kit is our most popular product. have gone down the route of mass
importing product from the Far East,
The newest edition is the floor lamp. Tell which entails large quantities, which
us about the kit? makes them less able to respond
I love the new floor and table lamps. They positively to fast-moving fashions
were part of the New Product Showcase at and trends. It also means they tend
CHSI Stitches and proved to be incredibly to play it safe and most of these
popular. The kits are one-of-a-kind in our shades are going to be the sloping
lighting kits range. They create free-standing, style of lampshade, which stack
finished electric lamps rather than shades to efficiently in containers, in basic
go onto existing electrical fittings and lamp colours like cream which is the most
stands, which have a retro but modern feel popular overall colour.
about them, especially the tall floor-lamp. Our kits mean that creative
They make a real statement piece in any people can have exactly what they
room, and like all our kits, you use them with want, customised easily for their
the fabric or wallpaper of your choice to bring homes including professional flame
individuality to your homespace. retardant lamps in whatever fabric,
backing or wallpaper they wish. We now added a service where we can provide
Are there any other new products youve carry a huge number of shapes, sizes and a custom print to go within the frame, to add
developed for this year? manufacture the components to enable them another layer of customisation.
Were working on new lines the whole time, so to make more outside the Needcraft kit range. The clocks and bins have slotted really well
theres always something innovative making We even offer a service to custom print into the Needcraft kit range and both proven
it into the range. We designed and made a their designs, pictures or logos onto a piece to be real staples of the range, and allow the
beautiful new floral diffuser for lampshades, of fabric the correct size to make their lamp, home customiser a complete suite of soft
which were a major draw at CHSI Stitches. clock, bin or lantern. I think its a combination furnishing to co-ordinate a room.
Weve also added a very cleverly designed of the good feeling you get from making your
flatpack wooden floor standard lamp at a own soft furnishings alongside the level of Where can retailers get to see
great price, called the Joanne and some quality and choice our range affords which your products?
bottle converter kits. There are lots more has made them so popular. The best place is our website
products in the pipe-line too. everything is there, including our blog,
We recently saw the new bottle converter products and instruction videos.
Why do you think making your own kit at Creativeworld. Tell us a bit about
custom lamps appeals so much to crafters this product, and how easy it is to use? Do you have any other news in the
and home-lovers alike? It is so easy to use and its been fantastic for pipeline that you can share with us?
Firstly, theres a huge amount of satisfaction me as its enabled me to polish off several Ill probably get into trouble for telling you but
one can take from being able to say I made nice bottles of malt whisky and tell my family next up there will be a really exciting range of
this, its unique, and I love it! Making the its all for work! The Bottle Converter kit is Paint Your Own Lampshade kits. Were also
products is a therapeutic process in itself, and incredibly simple. Just push it into the neck adding a much wider and more competitive
making them professionally can be a highly of any interesting empty bottle and use it as a range of haberdashery supplies, including
profitable endeavour. lampbase. The shade fits straight on the top an acrylic paint to use on the new kits. The
There really isnt a huge amount of no drilling and no fuss, its a 10 second job! company has learned from experience
that we need to keep moving forward with
Your product mix is varied and now new products weve a huge amount of
includes a range of decorative unfinished enthusiasm for our product and the craft
frames, clocks and wastepaper bins. Have market and we dont have a shortage
these products been successful additions of ideas.
to the home making market?
They have been very successful, but as with Dannells
all things, some more than others. The resin Needcraft
frames havent been as popular, but thats +44 (0)1992 700 311
mainly down to how weve marketed them
and they dont sit obviously within our range.
The frames are an individual craft item
rather than a kit, but theyre incredibly light,
resin shabby-chic frames and perfect for
customising with paint and decoupage. Weve

craftfocus 45
fathers day
man appeal
Make the most of Fathers Day in your store with products
that men will love
According to research, children spend more than twice as much on Mothers Day than on Fathers Day. Savvy, shopper marketing agency has
found UK shoppers interest in celebrating Fathers Day continues to rise year on year and retailers need to acknowledge the increased interest in
store. After all theres as many fathers in the world as there are mothers so heres a few of the latest craft products to inspire you.

Peak Dale Products has just released a new Pewter Embossing kit that
will be ideal for this occasion either as a gift or for him to make himself.
The kit contains four wooden coaster blanks, pewter and all the tools,
assorted patterns and instructions to make these stunning coasters.
If you think that theyre too beautiful to use, mount them in a 10cm
square box frame and you have a stunning piece of wall art. All of the
patterns will work as an individual piece or will tile together to make a
picture. Designed by Caroline Buchwald, its also a great addition to the
other metal embossing kits from the company.

Peak Dale Products

+44 (0)129 878 447
Give the gift of
laughter this Fathers
Day, with a great
comic cross-stitch
kit from Design
Works Crafts. The small humorous kits come with 14-count aida
fabric, stranded cotton threads, sewing needle, chart and full
instructions, some designs in the range also have beads
for embellishment.
There are more than 20 of these humorous designs available.
The latest is a great one for dads Midnight Snack, give
justification for those late night cravings! The designs are a
standard photograph frame size of 5in x 7in when finished so
perfect for a gift.

+44 (0)161 464 7313

The Fairfield Button Up Shirt Pattern by Thread Theory is a classic shirt with traditional detailing but also has a
modern, moderately slim fit. The design features a slim collar with collar stand, an optional chest pocket, flat
felled seams and a yoke. The button band is drafted onto the shirtfront to make matching plaids and stripes
simple. The hem is curved so that this shirt can be worn tucked in or loose. The sleeves include tower plackets
and the option for a hidden tab so that they can be rolled and
secured at the elbow. Choose between a centre-back pleat or create
a more fitted look with long shaped darts.
The Fairfield includes regular sizing for slim to average figures and
a separate set of pieces for larger figures to accommodate a more
rounded stomach.

Thread Theory sewing patterns are distributed in the UK by Hantex

+44 (0)1754 820 800

craftfocus 47
man appeal


Manuscript has been at the forefront of
DMC is on a
pen nib manufacture and design. The
mission to
popular calligraphy, wax sealing and gift
tempt customers in home, fashion
lines have had a complete restyle. The
and gifting to discover their creativity and mindfulness with its
company is excited to bring to market its new high-end fountain pen
latest contemporary craft kits. Inspired by sharp dressed men and
range ML1856. Each pen is one of-a-kind as the resin used sets in a
casual Fridays, the hip crochet kits come in a funky carton, which
slightly different way every time. Discover for yourself all of the little
will look the business in mens fashion and gifting. The kits are
details that make this pen original with all the beauty and elegance of
ideal for beginners, and there are five vibrant fashionable colours to
the Italian resin barrel and the smoothness of writingobtained by a
choose from. Each kit includes Natura crochet cotton, crochet hook
finely polished nib.
and easy-to-follow instructions and retails at 9.99.
Manuscript Pen Company
DMC Creative World
+44 (0)1746 861 236
+44 (0)116 275 4000


Folder Frame is the latest instant display GREAT OUTDOORS
innovation and dads will love them. An Artists Journey in a Frozen
Theyre inexpensive, disposable and a Wildernessby David Bellamy is a
fun way to display your precious photos, culmination of various expeditions
artwork and create shareable memories. made by well-known artist and
The innovative display-frame is available bestselling author David Bellamy to his
in 28 colourful designs, which is perfect beloved Arctic, vividly bringing to life
for all sorts of occasions including the challenges of painting outdoors
Fathers Day. Add a special drawing, in one of the harshest environments
a favourite picture or photo, colour in on the planet. His descriptions of
or simply use it as it is. Folder Frames his travels, written from an artists point of view, make for an
can be assembled within two minutes, exhilarating and captivating read. Filled with Davids watercolour
making them a quick and easy project paintings and sketches, made during his various expeditions, the
and present too! No tools are required book provides a fascinating insight into the wildlife and people
andthe frame is made from ecologically that live within the Arctic Circle and captures perfectly the majesty
sustainable sourced paperboard, which and breathtaking beauty of the worlds final wilderness.
is pre-creased. The frame features a built- Sir Chris Bonington, renowned British mountaineer, said in
in stand to use the frame both portrait an accolade of the book, This book is an absolute delight, to
and landscape. The Folder Frames browse and absorb the superb and evocative images, sketches
motto is, Frame your memories frame and watercolours that took me straight back to my own Arctic
your life with the vision and mission to wanderings, and will adorn your coffee table or to read for
foster sustainable creative enjoyment inspiration or a good laugh.
and delight customers. The book (ISBN: 9781782214236) will retail at 25 and is available
from Search Press from 1st June.
Folder Frame is distributed
by Creative Products Distribution Search Press
+44 (0)208 953 2143 +44 (0)1892 510 850

4 ways to inspire crafters to spend for Fathers Day:

1. Create a wonderful window display to celebrate this special occasion.
2. Send out an email to your customer database with product ideas to inspire crafters to get making for this special day.
3. Offer a discount code on a selection of products on the lead up to the day.
4. Provide a free gift-wrapping service.

48 craftfocus
bookstand Make additional sales by stocking craft books
alongside your other product offerings. We
review the latest editions to hit the shelves

By Natasha Alexander in M
Price: 9.99 RRP
ISBN: 9781782215493
Publisher: Search Press

Discover the meditative

power of the mandala. In
this book there is a collection
of 50 one-of-a-kind designs,
patterns, calming nature-inspired
motifs and spiritual symbols.
Eachcolourfulmandala is created
by painting dots onto a stone or
pebble a simple yet soothingly effective
process. With no specialist tools or skills
required, you can immerse yourself in
the process of creating these intricate designs. The stresses of modern
life can be left behind, and meaningful, tactile pieces of art can be created
to present as a perfect gift, to decorate the home, or to keep as a
personal talisman.
With clear and easy-to-follow instructions and beautiful photography, you
will soon be gently crafting your way to a calmer, more creative self.

We say: No specialist tools or skills are required to create the geometric

patterns and calming nature-inspired motifs and symbols.

By Mari Ono The book comes with 50 specially
Price: 12.99 RRP designed pieces of origami paper with the
ISBN: 978-1-78249-422-5 animal designs already printed on them. All
Publisher: CICO Books the papercrafter has to do is fold the papers
as instructed in the projects to make the
Animal lovers and origami fans are going cute animals.
to love this book as it shows how to make
35 cute animals from paper including cats, We say: We love that the book comes
dogs, rabbits and birds as well as a wide with ready designed papers so anyone
selection of insects such as ladybirds new to origami can see the designs come
and snails. to life with every fold.

50 craftfocus
book reviews
THE GENTLEMANS WARDROBE: Vintage-style projects to make for
the modern man
ByVanessa Mooncie
Price: 16.99 RRP
ISBN: 978-1861087478
Publisher: GMC Distribution

For men who ditch denim in favour of tweed, this beautifully illustrated book
features an abundance of stylish garments and accessories to sew. Including
beautiful garments such as pyjamas, shirts, trousers and jackets, plus
indispensable accessories such as a cravat tie, flat cap and wallet. Whether
your customer wants to make the smart projects for themselves or a loved
one, this selection of vintage-style projects will put a spring in anyones step. NOWT
We say: More men are wanting to learn to sew and make clothes, and this
book has some stylish garments with easy-to-follow instructions including a
wonderful waistcoat.


20 quick crochet projects using By Hester van Overbeek OUT
super chunky yarn
By Sarah Shrimpton
Price: 12.99 RRP
ISBN: 978-1-78249-414-0
Price: 14.99 RRP Publisher: CICO Books
ISBN: 9781446306598
Publisher: Imprint SewandSo Making Concrete Pots, Bowls &
Platters is published just as this
Supersize Crochet contains a craft becomes trendy. The book
collection of quick to stitch is packed full of ideas for using
projects that crocheters will love. concrete to make stylish home
The selection of patterns uses and garden decorations and gifts.
super chunky yarn, which is on- Experiment with this unusual
trend and aimed at crocheters craft material and learn how to
looking for fun projects that stitch up super fast. mix, cast, mould and decorate
Crocheters will love the fun, modern style of patterns, which include concrete and make coasters,
a mixture of wearable accessories candlesticks, storage jars and
and home dcor. The book bookends to name a few of the
includes 20 projects ranging from projects inside.
luxurious blankets to snuggle
up with to a slouchy beanie that We say: Concrete crafting has really taken off this year and
can be crocheted in less than an forward-thinking crafters will be looking to hone their skills. This book
hour. Theres even a snuggly pet is perfect for that!
bed for the lucky cat or dog in
your life.
Book contacts
We say: Think big with this CICO Books,
book. Large crocheted projects GMC Distribution,
are fun to make and also very Search Press,
quick for new crocheters or the SewandSo,
impatient crafter among us!

craftfocus 51
Julie Bonnar puts the Sondra Celli
Bling grab n go kit from Beacon
Adhesives through its paces

Wherever you look, whether itthes

fashion or craft, we all love that extra
bit of sparkle. This year its really taken
off in a big way and this kit is perfect for
those that want to add bling to
shoes, accessories and clothing.

The new grab and go bling kit is one
of the latest product launches from
Beacon Adhesives, and is a collaboration
with Bling Queen, Sondra Celli. Gypsy
dressmaker, Sondra Celli makes wedding
gowns sparkle on the TLC reality series
My Big Fat American Gypsy Wedding
and has now curated a kit to help DIY HOW TO USE IT REASONS TO STOCK
fashionistas and crafters create beautifully
The instruction card is self-explanatory and The grab n go kit uses genuine Swarovski
bejewelled items at home.
shares three techniques for crystal placement crystals and retails at 39.99.
The new grab n go bling kit has all the
so its very simple to use for beginners. Theres also a craft box kit that retails
tools necessary to begin to bling and
However, more skilled crafters who are used at 45.95.
includes one tube of Beacon Adhesives
to working with crystals can have a free rein to The kits will take up very little shelf
Power-Tac glue, bling tool, syringe glue
make their own patterns. space in your store.
applicator, 250 genuine Swarovski crystals
The product will appeal to lots of
(clear stones, size 16SS), T-pin for cleaning TIP: The secret to using the kit is to control the customers across a variety of crafts.
the syringe, simple instructions with clear flow of glue from the syringe. I found using the The all-purpose glue included is low
diagrams on how to create three basic T-pin to clear the nozzle and wiping the nozzle odour and non-carcinogenic and has
bling motifs; dot pack, pack and fade, and clean between applications works really well. excellent strength.
interlock. It comes in a handy hanging
No previous crafting experience
reusable container, which is useful for What I like about the kit is that the
is necessary.
retailers with limited shelf space. Beacons Power-Tac industrial grade
adhesive works on fabric, glass, tile,
Sondra Celli Bling grab n go kit
stone metal and wood and most
from Beacon Adhesives
importantly is non-carcinogenic.
Distributed by Creative Products
Theres no item that you cant add a Distribution in the UK
bit of sparkle to! +44 (0)20 8953 2143

In a recent poll, 86 per cent of our readers told us they would find it beneficial to know
about new products as they come to the market. Tried & Tested puts the latest products
in the limelight so if you have a product to feature, get in contact with Julie Bonnar at

52 craftfocus
show review
creativity - thats streets ahead!
Why Creativation and the newly branded Association For Creative Industries is
for its craft members
Thousands of creative industry professionals
attended the ultimate creative industries
event in January this year. The Association For
Creative Industries (AFCI) and formerly known
as The Craft and Hobby Association (CHA) is
still the heart of creativity, and Creativation
was the place to learn, connect and discover.
Visitors comprised of retailers, designers,
makers, emerging businesses, influencers,
bloggers and other creative professionals.

AFCI debuted 10
new feature areas at
Creativation its new
premier creative arts
industry event.
From the announcement of the new branding Association For Creative Industries (AFCI) A creative city
to new street concept of its trade show floor, came last year during the organisations AFCI transformed the trade show floor into a
Creativation was jammed-packed featuring annual business meeting, and was the creative city where exhibitors booths were
innovation, education, and optimism for the beginning of refreshing the established brand. storefronts, and the new areas represented
business year ahead. Other new and exciting programs, benefits places that you might see on the main street
and opportunities were in development in the US.
The new brand and designed to deliver greater value in The trade show floor opened at the Brother
The announcement of the new branding its membership. Train Station with a presentation of the key
to the city and entertainment by a mime and
jazz band. Attendees networked and explored
the show following street signs on the hop-on
hop-off tour bus.
Highly trafficked areas included the Artisan
Plaza, Art Studio, Innovations Centre,
International Pub, Maker Space, Michaels
Bookstore, and Satin Ice Edible Arts Shoppe.

The Ultimate Pitch winner

Five out of 25 of the innovators showcasing
original products or ideas in the Innovations
Centre were selected to give a five-minute
pitch to the panel of judges. Each innovation
was critiqued on its uniqueness, potential
to change the industry, users habits, and
the ability to create new opportunities in the
creative arts products industry.
Lets Hang was the winner of The Ultimate
Pitch contest forits innovation and received
a cheque for $10,000 from InventionLand

craftfocus 53
creativity - thats streets ahead!

and launched as the Top Creative Innovation hour in CREATE, which was a 6,500 sq ft
of 2017. maker space where science, technology,
engineering, math and art all collide.
Industry research revealed The 2017 Industry Award recipients were
The Creativation Keynote revealed findings Mark Peters, Duncan Enterprises; Therese
from the long-awaited 2016 Creative Products Hennessy, The Honor Scrapbook; and
Size of the Industry study. ShurTech Brands. The 2017 Hall of Fame
The report revealed original industry and Inductees are Dave Catanzarite, Darice
consumer insights including the size of the and Pat Catans; Emma Gebo, Crafts Inc.,
creative products opportunity, spending dba SIERRAS; Jerry Hacker, Dees Delights;
patterns of crafters, demographic profiles as Catherine Kay, Elam Kay & Associates; and
well as attitudes towards creative activities. Bob Ross, Bob Ross Incorporated.
A key finding was the size of the US
creative products industry is $43 billion. The after party
Other key findings included; 63 per cent The winners of the Fashion Fusion
of US households participated in at least Collaborative challenge walked the runway
one creative activity in the past 12 months; along with models wearing fashions from
65.5 million households indicated they Beadalon, Brother, Clover Needlecraft, Satin Ice Edible Arts Shoppe
participated in a creative activity in the past Ellison/Sizzix, Fabric Editions, Faber-Castell, Devoted to the cookie decorating and sugar
month and that 60 per cent of females and John Bead, McCalls Pebeo, and Spellbinders. arts industry, this was a place where visitors
40 per cent of males make up the overall Faber-Castell sponsored Valerie Mayen, could connect with inspiring artists, discover
participation in most crafts. Project Runway Season 8 Alum and Michaels delicious products, teachable techniques and
The full report is now available atafci. sponsored pedi cab drivers to take visitors to- see the incredible potential of the edible arts.
global. AFCI members can access the and-from the restaurant, giving them a tour of
report for free. Non-members interested downtown Phoenix too. Maker space
in purchasing the report can contact Keri Traditional crafting and technology collided
Cunningham, Senior Director of Marketing Art studio in a powerful maker experience here. Use and
and Research, The studio was a creative studio space to experiment with state-of-the-art equipment
encourage everyone to be an artist. During and crafting tools with CREATE, Ultimaker,
Creativation celebration the Paint-n-Sip events, visitors tried their Brother, Spellbinders, Beadalon, Faber-
The new charitable event, Creativation hand at action-style painting in the splatter Castell, Fabric Editions, Pebeo, Prym, Sizzix,
Celebration, celebrated industry veterans but room, which was sponsored by 3M, DecoArt Therm-o-web and Clover. Along
also benefited The Kids In Need Foundation and Pinspiration, and presented by the with the Lecture Hall section of the Maker
a non-profit organisation that distributes Society of Decorative Painters. Space, demos and iDiscover chats, 15-minute
school supplies to students and teachers. lessons, there were plenty of new things
The evening kicked off with a cocktail Artisan plaza to learn.
Held in the train station lobby, this was a
chance to watch local area artists, artisans Michaels bookstore
and crafters demonstrate their crafts. Hosted by Baker & Taylor, the bookstore was
a chance to participate in make-n-takes with
Creativation caf booth authors of creative industry titles where you
Here visitors could attend the many make-n- could learn about the latest craft books and
takes and hands-on product experiences with how you can hold author make-n-take events
AFCI designer members, including Eileen Hull in your retail store.
and her vintage camper, Scotty.
Town square
Innovations centre This area was the place to meet up friends,
This was an opportunity to discover colleagues, and business partners and enjoy
never-before seen ideas, trends, methods, entertainment, take a seat on a park bench,
techniques and devices through interactive plan your next move and visit the new
displays, as well as meet 25 innovators who membership truck where guides served up
created, designed or made a revolutionary, custom itineraries developed to help you get
mould-breaking innovation. the most out of your time in the city.

54 craftfocus
A creative reportage
Mark Hill CEO of the AFCI chats with Julie Bonnar about how he felt
the newly branded event Creativation had gone
What significant changes did you see at and exhibitors, they were very pleased with
the show? the traffic, buyer quality and the amount of
We saw a level of excitement and new business achieved.
product innovation that we havent seen
at our trade show in close to a decade. The What trends do you think really stood out
AFCI staff spent 14 months strategising this year?
and implementing the new vision we had Planners, planners, and more planners!
for Creativation to produce a new creative Many companies launched planner dies,
destination where our industry visits to learn, papers, tools and accessories. Quick and easy
connect, and discover. needleart and weaving products got a lot of
Our staffs imagination and hard work attention, and stencils were also making a sell it to the masses.
werent the only things that created a real strong comeback. Were pushing the buttons on what a trade
buzz. NexxtShow, which is our general service Paint continues to be very strong and in show is expected to be and invite the entire
contractor and sponsors, was incredible more recent years, consumers have been industry to join us in 2018 between 18th and
partners in making our crazy idea a reality. receptive to DIY, mixed media and the paint- 22nd January in Phoenix, Arizona. Expect the
Some of the best attended and most n-sip phenomenon, which created a renewed unexpected trade event that will offer success,
talked about booths were the creations of interest in painting products. The 2016 creativity, and, well, some fun too.
our sponsors. Creative Products Size of the Industry Study
The Splatter Room, where attendees data proves this as fact in the US. The painting Is there any other news you can share?
participated in Jackson-Pollock inspired and drawing craft category had the highest A new and prosperous trade show for our
abstract art, was organised by 3M, DecoArt level of household participation thats 41 members. A new strategic roadmap and
and Pinspiration. Satin Ice ran the Edible million households. brand name the Association For Creative
Arts Shoppe, helping attendees understand Lastly, visitors showed a strong interest in Industries (AFCI). New research that
and learn more about edible arts products, the edible arts education that was offered revealed the size of the US creative products
projects and consumers. in the Satin Ice Edible Arts Shoppe, as well opportunity is more than $43 billion? Isnt
Our sponsors are our greatest advocates as through the Creativation University that enough? Only joking!
and their enthusiasm created an ambience Conference program. According to our Im happy to share that the AFCI and its
that our attendees loved. research findings, edible arts had the second members have a healthy and vibrant future.
highest level of household participation at Were continuing our partnership with
How did the number of visitors and 39.7 million. We expect to see more edible MartizCX to research and release new data
exhibitors stack up from last years show? arts vendors and buyers at Creativation next on the US creative arts products market, and
We had just over 3,000 attendees, including year in 2018. its consumers on an ongoing basis, and well
big box, independent, and online retailers, release more information on purchasing
distributors, designers and bloggers, from What makes this show different from other channels this summer.
54 countries. The trade show featured 338 trade shows? Were also focused on improving our global
exhibitors. Despite a slight drop in exhibitor There really isnt another trade event like presence and membership value through
numbers, we saw growth in square footage Creativation. We offer a platform where the listening to members needs and exploring
and sponsorship dollars. Some of our entire supply chain can launch and learn new benefits and education that will help
exhibitors made a larger investment in booth about new product innovations; network them grow. It was intentional for our new
space and branding opportunities as well as and solidify business partnerships; and brand name to incorporate For because
a dozen new companies that hadnt exhibited make investments that help grow our global everything we do and strive for is FOR our
in a few years came back to the event. industry in size and value. valued members!
We approached Creativation knowing we Take the winners of The Ultimate Pitch
had a lot to prove. We moved from Anaheim contest. Armando and Alfredo Ulloa, two
to Phoenix, and completely reinvented the brothers from Dallas, Texas, pitched their DATES FOR NEXT YEARS SHOW
trade show floor into a city a layout that invention, Lets Hang a tool that helps you Creativation
the industry has never seen before. We hang frames and pictures level and precise. When: 18th - 22nd January, 2018
introduced new education and features that They won $10,000, which they told us in Where: Phoenix Convention Center,
focused on sewing, fabric and edible arts part will be used to apply for a utility patent. Phoenix, Arizona
categories that the show needed to broaden On top of the monetary prize, they made Who: Association for Creative Industries
or introduce. Like I said, we had a lot to prove! connections from all over the world over the +44 (0)1206 364 977
The proof of the pudding is that in the four days, and received a lot of feedback on
on-site and post-show surveys of attendees how they can improve Lets Hang before they

56 craftfocus
business tips
crafting out
new markets
Sara Davies discusses reaching a wider audience and breaking into the art sector,
occasional hobbyists and students markets
When you launch your own craft business it If the answer is yes then make the most of it.
can take time to get established and build Organise a series of workshops where
up your customer base. When you do, and people can come and create something
youre happily on an even keel, the thought connected to different landmarks. For
of potentially rocking the boat by reaching instance, create a mixed media canvas of the
out to different audiences can seem a little coastline, create scrapbook layouts using
daunting. However, take it from me, the photos of the area, or even up-cycle a tin
chance to introduce your products and to create a memory box containing local
services to more customers is an exciting memorabilia. You could contact libraries,
opportunity to grow your business and one tourist information points and even tourist
that should be approached with gusto! board websites about advertising your
workshops great exposure to those outside
Reconsider your product offerings of the craft bubble as well as another
Before doing anything radical, I recommend income stream.
simply examining your products from a community by selling pieces by local artists,
different perspective are they purely for Tiny tasters in exchange for commission. This will get a
crafts or do they fit within other markets? Rather than a formal workshop, you might be different type of customer through your door
For example, if you sell colouring pens, you more comfortable starting small by running wholl provide recommendations to fellow
could start to approach local schools. taster events. These could be intimate artists to make purchases for their
Teachers always welcome outside help gatherings at your shop or a nearby own supplies.
when it comes to making their lessons more location, where local people could try
interesting and delivering the curriculum in new crafts for free or for a small fee, as Start at the beginning
a more exciting way.Art teachers would be well as enjoy some light refreshments and From the advanced artist to the novice crafter,
grateful for any help you could provide in discounted in-store products. never forget the importance of nurturing the
terms of supplying products, but you could This will help you to engage with the wider beginner and next generation of crafter.
also offer to run a workshop with pupils community and attract the dabblers and Create and stock readymade craft kits
(and even parents) where you demonstrate occasional hobbyists who might be put off by aimed at the inexperienced crafter and
how to create simple makes utilising your more formal workshops that they might deem children. Craft kits are a welcome sight to
products.In addition, schools theatre too advanced for them. those not knowing where to start and will
departments would welcome any help you attract complete beginners and gift buyers.
could offer in the creation of their Rent a space So, dont feel daunted at the prospect of
production sets in return you could ask Turning your focus to your shop base, look at reaching out to new markets take it one
if they can offer you advertising on their how you can leverage it to not only reach new step at a time and I think youll be pleasantly
promotional materials. customers but also create added income. If surprised at the returns you'll enjoy!
you have the room, why not rent out space in
Location, location your shop to local art groups for classes and
Outside of educational establishments, look meetings and offer in-store discounts to those
around you is your business located in a that book space. You could further form and
tourist spot or an area of outstanding beauty? strengthen relationships with the local art
Sara Daviesis a Durham-born craft
entrepreneur and the founder of
Crafters Companion.

craftfocus 57
become an
Michael OConnor, PR & Marketing expert from Grey Sergeant, discusses how to
become an influencer in your industry

Who was your hero growing up? That one To become an influencer there are three key You need to find what your unique selling
person who inspired you to greater things? areas that you need to address: point is, what will make you different from
For me, it was my English teacher, giving other influencers.
me tips on composition, pushing me to You require an expertise in a Its very important to be yourself, this is
greater writing. Eventually this led me into specific subject what your followers will be interested in, so
journalism and PR. She was an influencer, You need to create valuable content ask your friends and your family what exactly
that person who gave me the confidence that on a regular basis makes you you! It may be that you explain
I could do better. Build a large audience things in a really simple way or that you're
So how do you become an influencer in funny and entertaining.
your industry and what are the benefits? The Finding your voice The objective is to be you and not try to
great thing about the craft industry is you Lets start with what you're good at your be someone else this insight is invaluable.
have an audience that really wants to learn niche. Youve most likely done your craft for Once you understand your tone of voice, this
and make. They want to see new products many years and have a wealth of experience, will then become your brand what you're
and experience new techniques. but only you know that. recognised for.

58 craftfocus
business advice
A story tells a thousand words two to three posts per week. Use an editorial is a great place for business to business.
The next phase in the journey to becoming calendar to stay on track, and stick to it. Again, join relevant groups and start talking to
an influencer is to produce great content and Your blog content must be valuable other like-minded people.
stories around your niche subject. This is one and usable but most of all it needs to be Offer your insights into the trade magazines
of the hardest parts you need to dedicate searchable. Think about SEO (search engine that specialise in your niche guest blog for
time and energy to producing sharable optimisation) techniques using keywords them, write articles and provide projects that
content on a regular basis. and incorporating them into the URL and they can use for their readers.
Create one-of-a-kind content that headings. Write more than 300 words and Participate in workshops at some of the big
highlights your brand and ideas. Identify title any images that you use. Its purpose craft shows this is a great way to meet new
unusual, compelling angles. Try to take is to show who you are and allow you to followers, and build relationships with them.
complicated issues and transform them into disseminate your knowledge. Your blog is Eventually as your reputation grows, youll
compact, easily understood, usable content your voice in the world. start to get other opportunities coming to
for your followers. you. Companies may want you to be a guest
Your focus is important, you must have a Discover your audience speaker at an event. A lifestyle magazine may
clear, powerful brand and value proposition Now youve found your niche and youve got be writing a feature and will come to you
to stand out in the craft sector. This allows your blog with great content its time to find for advice and content. There may also be
you to compete and makes you prominent your audience. One tip before you start, dont opportunities to demonstrate on the leading
even in a remarkable crowd. Your brand and be shy! Youve really got to go out and sell craft TV channels.
value proposition also become your long- yourself, be confident and know your stuff.
term goal; everything you do must make People will be believe in you and will want Making money from being
sense within that pattern. to learn and be inspired by you. an influencer
Social media is a fantastic channel to work Your passion should always be with your
Its all in the blog! with promote your blog posts through niche subject but yes, money can be made
You absolutely need to blog to be an Facebook, Google Plus and Twitter. Join from being an Influencer. Many brands are
authority. The trick is to publish on a regular social groups in your niche area and join now looking for new routes to market and
basis so youll need to be organised and in the conversations, all the time building they understand the influence that you have.
plan your blogging. Aim for a minimum of quality followers. Dont forget LinkedIn this They know that you have a trusted
audience and are prepared to pay to reach
that crowd.
But remember, always be true to yourself.
Your followers trust you so if you review a
product that isnt very good, or you write
a blog post for a magazine with a bad
reputation, then this will reflect more on you
than the product you're promoting. Always
do your research.
To summarise be yourself, share your
passion and work hard. Thats what your
followers will expect C

Michael OConnor
Grey Sergeant
craftfocus 59
ask the experts
Leading experts in the industry help with
retailing and crafting dilemmas


LINDA AYRES, SEARCH PRESS Craig has been working within the
LindaAyres isHead of UK Sales at Search creative, craft and hobby industry for 15
Press the multi-award winning specialist years; 11 years in the advertising and
publisher of the worlds finest art and craft now as the Executive Director of AFCI.UK
books and a board member of the AFCI. (formally CHA-UK). AFCI.UK members
UK. She thrives on exploring new outlets for employ me to help them succeed. Im
the company and connecting with people the conduit for members to call on if
and companies who contribute to the they require help, information or advice
creativity of thecraft industry. regarding their craft business. This support and
d help
h l ranges
from fining cheap paperclips, helping with business contacts to
How could stocking books in my shop finding inexpensive suppliers and getting free tickets to
help improve my sales? trade shows, he says.
When asked this question by craft shops, we come up with these
Ive recently set up a new craft business and keen to learn
six very good reasons for stocking books:
as much as I can but time and funds are very limited. Do

1 Craft books will sell product in your shop put simply, books
provide the inspiration and your shop provides the materials,
and can have a big influence on consumer spending. Books have
you have any advice you can offer me.
Time is a precious thing in business, seeking ways to increase
your knowledge, being kept in informed while engaging and
clear step-by-step instructions and gorgeous photography for that connecting with your customers can sometimes be a difficult task
perfect combination of education and inspiration. to manage when you have lack of time. Both elements are vital
whatever industry youre working in, whether youre starting out
2 New books introduce customers to the latest techniques and
trends and can provide fantastic marketing research when
deciding what products to stock in the future.
or a seasoned business professional.
Webinars and video tutorials are quickly becoming a great tool
to use not only for personal gain, educating yourself, but also

3 Theyre a great reference tool and provide an excellent

top-up to existing product and technique knowledge for
shop employees and can help staff members to answer crafters/
attracting and engaging with customers. Its all done with a
finger push or swipe, most of the time while in the comfort of
your own surroundings.
customers questions. Understanding webinars and online videos is a two part
process. Part one is about your own personal learning and
4 Well produced, quality books are great value, and are often
impulse buys that make great gifts too. educating yourself about best business practices. Picking up
hints and tips that will make you more knowledgeable and

5 Authors are usually keen to help promote their books through

events in craft shops. You can plan demos or classes with
authors, and create interest and buzz around your shop but more
increase your chances of success. You can access webinars
and online videos tutorials from HMRC, VAT, Pinterest, Twitter
Business and Facebook.
importantly generate footfall, inspiration and education. Part two is about you, your business and reaching out to your
contacts and customers, which gives you the power to inspire,
6 Books enhance your display area. Either display in a separate
area or better still along the relevant products. Search Press
can offer help with this in the form of spinners, stands posters and
connect, engage and educate. Most webinars and video tutorials
are free to access and free to host with minimal impact on your
leaflets to create interest, stimulate creative juices and go on to time, if you want to know how best to host them or the best ones
generate sales. to view you may like to consider attending the One Big Show
between 18th and 19th June, where AFCI.UK will have experts on
Good books offer all of the above advantages. So stock up and hand to help you learn the best ways to use this way of learning
reap the rewards! and connecting.

60 craftfocus
ask the experts
After graduating, Graeme joined the
management-training scheme at Coats
Patons. His training took him around the
UK before spending a year in Barcelona.
His career has taken him to South
JULIE BONNAR, KD MEDIA PUBLISHING America, Spain, the US, Nottingham and Redditch. Hes served on various
Julie has worked in the craft industry for international marketing committees for
more than 13 years on both consumer the group, and became joint owner and Managing
and trade magazines, designing projects Director of EQS Ltd in 1996. The company specialises in the full-line
and craft PR. Currently the editor of Craft distribution of products for patchwork and quilting from threads to
Focus, she originally trained as an interior fabrics and notions to wadding. Hes also a director of CHA UK and
designer but found she liked making Council member of Quilts, Inc. of Houston.
her own clothes more than she liked making curtains. Julie now Weve seen petrol shoot up in price and read about it in the
also runs her own blog style website called The Pattern Pages on news, but whats going to happen to prices of the products
fashion and sewing. we buy as a result of the devaluation of the pound?
How do I go about attracting more visitors to my website? Is anyone going on holiday this year and going to Europe or even
Its really all about having content that visitors want to read. When America? Ill bet that youll be astonished at how little youll get
you spent more time than you care to admit on writing something for your pound compared to a couple of years ago. A burger in
for your website, it can be quite disheartening when nobody is the US for $10 would have cost 5.88; today it will set you back
actually reading it, but to make it more compelling to the reader around 8.33. The same goes for craft supplies.
isnt as difficult as you think. The aim is to get visitors to sit up and If you bought something today for 10 and sold it for 24,
take note on your content and stay on your pages for longer and what would you do if next time you had to pay 13 for it? Reduce
hopefully buy. your mark-up from 14 to 11? Pass on some of the increase in
To write successfully for your website, you need to remember higher prices to your customers or pass on all of the increase
that people dont read every word, and will scan the pages for an and put your price up to 31.20? Thats the dilemma facing most
interesting or juicy bit. companies who pay for its imports in US dollars. Everything they
buy is now costing them 30 per cent more, which clearly theyre
Here are some simple tips to connect with your visitors: not passing on in full.
Break down large stories into a series of posts to make it more It seems almost inevitable that prices will continue to rise in
digestible for the reader. our industry. Unless the pound suddenly recovers at least part
Use the inverted pyramid style to compose your paragraphs. of the losses it has suffered (and that is not likely until Brexit is
This means putting the most newsworthy piece first, followed all done and dusted), the pressures on costs and prices wont go
by important details, and then background information such as away. The importers and wholesalers have done a terrific job so
how to get in touch etc. far by passing on only part of the increases theyre facing but if we
Write in a reader-friendly way, avoid using words you only see in want to see a thriving system of distribution, they have at least to
a Thesaurus! cover their costs. Frankly, the only way that the industry can keep
Use page breaks to separate your now short and sweet consumer prices down is if everyone gives up a bit of their margin
paragraphs white space allows the reader to digest things until things get better. That means manufacturers (giving better
much easier. dollar prices), wholesalers (not passing on the full impact of the
Add exciting subheads to tell the reader what youre going to talk exchange rate) and retailers (reducing their mark-up to reduce the
about and to keep them engaged. final, consumer price).
Use bulleted points to make lists easy to scan. On the other hand, theres an argument for saying that we can
Use captions on images be too timid when it comes to pricing. Spending on craft supplies
Add relevant links to internal pages to other cornerstone content represents a great, low-cost investment for consumers compared
and external links to demonstrate youve researched what youre to other leisure pursuits. A modest increase is really not a lot of
talking about. money. How much does it cost these days to go to the cinema?
Add tags to each page with the key words to help browsers Perhaps we need to explain better to the consumers just what a
find your page. good deal crafting is!

craftfocus 61
a creative world
We reveal how Creativeworld continues to bring innovation, new products
and sales concepts to the craft trade sector

This years Creativeworld boasted the largest To that end, we were represented this time by number of new products.
number of manufacturers and products since double the number of people in the team and We get our new products ready in time
the first event, and continues to build its role met all our objectives at Creativeworld. for the show that way we can present our
as the one of the sectors leading international artists colours to a broad international
fairs with a 15 percent rise in the total number Facts and figures audience. At no other event can you find such
of exhibitors. This fact is also impressively The fair is an important platform for business broad international participation as here. We
supported in the interest shown by the 8,657 deals and orders in the creative hobbies, DIY already had people contacting us from 36
trade visitors from more than 94 countries. handicrafts and artists requisites sectors, and different countries before the show began,
is reflected in the number of international says CEO Nils Knappe from Schmincke.
What exhibitors have to say exhibitors who take part. More than 60 per cent of the visitors
Creativeworld is the platform for the national Companies from 37 nations were travelled to Frankfurt am Main from 94
and international hobby, craft, creative and represented in Frankfurt, where they came countries, which was a real boost for export
artists requisites sectors. From our point of to promote new products and do business. opportunities for exhibitors. This international
view theres no alternative anywhere in the Numerous companies take advantage of participation is something that Dr. Florian
world, says Kirsten Rohde, Vice President of Creativeworld specifically as a starting Hawranek, Managing Director and Owner of
Marketing, Marabu. point for launching products to the market. C.Kreul appreciates, Creativeworld is the
For Andreas Helmis, Managing Director This is confirmed by Gerlinde Karg, Chair most important trade fair that we attend. We
of Edding Vertrieb GmbH, the leading role and Executive Officer of the Manufacturers get an opportunity to see all our international
enjoyed by Creativeworld is indisputable. Association of Hobbies and Creative customers here.
Weve enlarged our presence, in order to Crafts(Herstellerverband Hobby-Kreativ e.V.), For Martin Erler, Managing Director of Efco,
increase the penetration into the creative Its here in Frankfurt that manufacturers Frankfurt is the unchallenged international
hobbies segment and to establish our brand innovations are introduced for the first time. location, Customers come from as far afield
more extensively on the international scene. And this year, theres a particularly large as Canada and Cyprus, America and Kuwait.

62 craftfocus
show review

Creativeworld is the only truly international reported that 80 per cent of the exhibiting The largest proportion of visitors came
trade fair in our sector. companies in the halls were satisfied or from the retail trade, but there were also more
extremely satisfied with the degree to which visitors from the wholesale segment placing
Top visitors
they had achieved targets and had made orders too. This group increased in size by six
The top five visitor nations were France, the
contact with their target visitor groups. percentage points on the previous year.
Netherlands, Spain, Great Britain and Italy.
Were really delighted. Creativeworld is like Also clearly improved is the quality of the
More specialist wholesalers and retailers
a shop window on the world for us. Visiting visitors: 75 per cent of all the trade visitors
came from these five countries this year, too.
the fair once a year is extremely important, are in managerial positions and the ability to
In addition, the exhibition recorded increased
not least to see whats going on in the sector make purchasing decisions. The buyers are
visitor numbers from Belgium, Poland,
too, says Ellen Jacoby, Creative Director at mostly interested in products from the hobby
Sweden, Australia, Denmark and the US.
Rico Design. and DIY-handicraft segments (58 per cent).
Positive vibes According to the visitor survey, as many But graphics materials and artists
The optimistic mood in Halls 4.1 and 4.2 were as 91 per cent of the wholesalers and requisites (36 per cent) were also extremely
reflected in the levels of satisfaction amongst retailers were satisfied or extremely popular, as were handicrafts and creative
exhibitors. Organisers Messe Frankfurt satisfied with the fair. textile design (32 per cent).

craftfocus 63
a creative world

The largest
group of
ttrade visitors
ccomes from
the retail
sector so
this year
the fair
concentrated its efforts on
providing a complementary
programme on topics that
are important for high
street retailers,
says Michael Reichhold,
Head of Creativeworld.
In the end, there emerged six impressive light. In so doing, we want to help our
A focus on issues affecting the high-street shop windows to be viewed, which gave retailers, and show how they can present
retail trade visitors from the high-street retail trade the products, explains Sophia Olver, Colarts
Specifically in times of online shopping, plenty of ideas for dressing their own shop Global Communications Officer.
targeted communication with and windows. The winner of the competition was
approaches to the customer are particularly Ronja Pfeiffer from Modehaus Reischmann Bringing life and variety to the fair
important. Numerous lectures, including in Kempten, who will now form the German The show is both a cradle of innovation and
Encouraging customer loyalty, report on national Visual Merchandising Skills team, a business platform, at one and the same
experience in the world of handicrafts and along with Melvin Suckow (secondplace) time. Almost all exhibitors had hands-on
the discussion session entitled The future of from Karstadt in Berlin and Annalina Vth activities and product demonstrations on
retail; Retail in the future provided useful tips (third place) from satis&fy in Frankfurt. They their stands. And there was also a broad
and pointed to possible ways in which the will train together in preparation for the World spectrum of creative workshops on offer in
retail trade can position itself to ensure that it Championships in Abu Dhabi in October 2017. theCreativeworld Forum.
remains competitive. Exhibitors like Stephan Rayher suggested to The lifes blood of Creativeworld is the very
These are the ways its suggested will trade visitors that a number of possibilities for varied programme of events that we have
bring customers back in increased numbers targeted customer communication, Interest developed in conjunction with our exhibitors.
to town centres and into specialist retail in all things creative amongst consumers The visitors all trade professionals not
shops. Its imperative that retailers have an continues to increase. Wherever we see a only wanted to see the latest products; they
effective shop-window display, since this professional presentation, the consumers were keen to have a go with them and test
represents the initial contact with potential interest increases. Thats why we now offer them out. And they were keen to try out
customers. How better to begin to get a our customers a complete 100 per cent the new trends for themselves and discuss
grasp of this topic than with the first German solution from sales material and advertising issues that relate to their sector, says Michael
Visual Merchandising Championship. This materials such as flyers, posters, banners and Reichhold. DIY icon and TV presenter Martina
was organised in cooperation with talent online content to decoration. We still have to Lammel provided a guide to the programme
sponsors WorldSkills Germany e.V and the convince some customers, but we can already of the Creativeworld Forum, offering a
European Association of Visual Marketing and see it working. workshop where she explored the latest
Merchandising (VMM), says Reichhold. Rather than going into too much detail trends in jewellery making. In addition, other
Altogether six talented young window about individual products, this year Colart trends were to be seen on stage, including
dressers competed against one another and concentrated more on overall concepts. hand-lettering, soap making and some stylish
spent four days sketching designs, sawing We focused on presenting the brand in an wrapping ideas for gifts.
and building, making and decorating. exciting atmosphere and in an appealing Graffiti definitely took centre-stage at the

64 craftfocus
a creative world

show with artists representing the new trend

instreet art alongside finished works of art
as well as series of presentations of the most
diverse materials that can be used to create
it. Street art offers specialist retailers a huge
opportunity to appeal to new target groups
and to extend selections further.

Creative Impulse
TheCreative Impulse Awardis a perennial
feature at the fair and the most important
award worldwide in the hobby, DIY-
handicrafts and artists requisites sector, and
this is the 12th year that it has been presented.
A total of 70 products were entered in the
competition for this coveted prize, sponsored
by Messe Frankfurt in collaboration with the
bit-Verlag publishing house.

Creative Product Awards

This year the awards went to:
Creative Product efco creative with its
wood veneer fabric
Creative Tool Fiskars with its fabric
circle cutter to butterflies, cacti and pineapples. Squirrels
Complete Set Folia with its Christmas train and flamingos still lead the trend, as far
advent calendar as animals for the new handicrafts season
Creative Book Christophorus Verlag are concerned.
publishing house for its Sewing with SnipPap One of the major trends is all about
modelling things with your hands either
Whats trending with silky-light modelling clay, foam effects or
The first port of call at Creativeworld when it super-soft, self-curing or moulding concrete.
comes to trends for next season and keeping Drawing and colouring in, tangling and
up with what is going is the Trend Show. The doodling drawing lines and filling them in
new seasons trends were identified under continues to be a very popular way of relaxing
the headings of whimsy, thoughtful and and hand-lettering has been a successful
imperfect. Developed by the bora.herke. addition too. Pens and pencils, kits and books
palmisano Trend Bureau at the behest of enable customers to experience the joy of the
Messe Frankfurt and displayed in Hall 4.1, free-flowing script are creating a stir too. Pens,
this dedicated workstation invited visitors to markers and paints can be used on all kinds
experiment with the latest trends themselves. herke.palmisanodemonstrates with its of surface to personalise porcelain, glass and
For retailers, this was an ideal opportunity imperfect theme its more about the plastic. Glass and transparent plastic are
to take some ideas and suggestions away creative process, the pleasure in your own used for screw-top jars and vases for table
with them and then to try them out later in creativity and the joy of a result that turns out decoration, or to hang up cut flowers and
their own shop environments to help with to be different and individual. plants. Natural materials such as cork fabric,
advising customers on the new, fashionable Anyone looking around the exhibition this vegan leather and hemp continue to be big
materials and handicraft techniques or to year could hardly have missed that pastel news. New additions are crossover materials
help with presenting products and decorating is the colourway of the moment from soft such as cork leather and wood veneer fabric.
the sales area. rose-pinks, light greens or milky shades of
The faster everyday life becomes through blue, most materials are available in friendly, SAVE THE DATE
digitalisation, the greater the need for a modern pastel colours. This is often also The next Creativeworld will be held
relaxing activity. Its no longer about creating combined with vintage patterns and motifs from 27th - 30th January, 2018.
perfect results, as the Trend Bureau bora. from graphic triangles and ice-cream cones

66 craftfocus
men and craft
men, mad about craft
Julie Bonnar talks to men that have broken the mould when it comes to being creative

Keith Brymer Jones John Bloodworth

Dave Banford
Potter and TV presenter of The Great Pottery Crafter of the Gentlemen Crafter blog,
Hochanda TV presenter,
Thrown Down,

There are certain crafts that many of us would consider exclusively the
forte of women but think again, as men also like to mess about with
knitting, stitching and talking craft!
How did you first become interested in taking it seriously (but not too seriously), and
the creative arts and making things? it blossomed from there. Ive tried assorted
Keith says, It was at school in the first year ventures with Mr X Stitch, including cross-
of secondary school when my art teacher, Mr stitch designs, podcasting, workshops and
Mortman, gave me a lump of clay and told lectures, and its nice to be on the brink of
me to make something with it! As I started to launching my new book, The Mr X Stitch Guide
manipulate the clay and create a pottery owl, to Cross Stitch and also a new cross-stitch
Copyright photographs Debbie Patterson
I remember him complimenting me on my magazine too.
taken from Kaffe Fassett's Quilts in Italy 2016 design skill and the surface pattern that I
Kaffe Fassett had created. John says, Its difficult to remember as it
Designer, knitter, quilter and artist, This was the first time anyone, let alone a was at such a young age that I first found teacher, had ever given me positive feedback a passion for arts and crafts. That passion
so added to the fact that I took to clay as a didnt dissipate or wane but grew during
creative material immediately. I absolutely my childhood and just kept on growing.
loved it and from that moment on you rarely Throughout secondary school, I always made
saw me out of the pottery area of the it first and foremost in my studies, swapping
art room. out other subjects such as PE that I didnt
enjoy or excel at for more time in the art
Kaffe says, I always took special interest in room. This interest continued through further
the vintage cloth that I was buying for multi- education when I went on to study art and
patterned still lives. They were printed and design initially and then specialising in
embroidered, and I was curious who made spatial design.
them and how.
Dave says, I think Ive always been
Jamie says, I started cross-stitching about interested in art and crafts.Art was definitely
15 years ago and in 2008, I started the Mr X my favourite subject at school with early
Stitch website as a way of promoting the memories of helping my mum make me a
Jamie Chalmers cross-stitch designs I was making. After a huge papier-mch head so I could go as
Cross-stitcher behind Mr X Stitch, short while I started featuring the work of Rupert Bear in a local fancy dress event! other contemporary embroidery artists,

craftfocus 69
When did you discover that this could be to the fact that this could be a career for me variety of different genres and techniques,
your livelihood, and not just a hobby? too! I didnt quite follow this path and after which keeps my curiosity for the subject alive
Keith says, Well, this is interesting because college, I went into working in banking and and kicking!"
I dont think that I ever did think it could be insurance as they were the jobs available. The
my livelihood. I dreamt it could and would be careers options for creative folk werent as Dave says, I love the fact Im trying to
possible but I dont think I ever consciously wide and varied back then as they are now. persuade people to buy something.All we do
thought that it was a definite certainty. Back I still kept creativity as a hobby, exploring is show the products potential and the
when I was a clay boy, I saw my bosses all sorts of skills and techniques. It wasnt crafter knows straight away whether they
making a living out of clay so I guess it was until I joined Create and Craft TV that I really want it or not.We love the viewer and in a
then it hit me that it might be a viable option! started on a career in the industry! lot of cases the viewers love us. Its a very
I think the sheer love of clay just propelled me different relationship compared to other
to make it succeed and it still does! Dave says, I was working for Ideal World shopping channels.
as a shopping channel presenter when I was
Kaffe says, I met a young fashion designer asked to present the launch show on its sister What advice would you give anyone
in the UK in the late 60s and he took me to channel, Create and Craft.It soon became that wants to work within the arts and
Scotland to a mill in Inverness where I found clear that I had found my niche and loved crafts industry?
20 different Shetland yarns that reflected showing the craft products to the audience Keith says, Know what youre good at
the colours in the landscape. I learned to and the camaraderie with the crafting guests. by being your harshest critic, but more
knit on the train back to London and used Im now one of the newest presenters importantly, know what you're not good at
all 20 of the colours in a striped jumper for to Hochanda. I didnt realise until I started and seek help and support from those that
a magazine. working in crafts that you could have so much do. Always try and follow your gut instinct as
They commissioned a knitted waistcoat, fun at work and get paid for it! thats what makes you creative and, of course,
and three months later, the publication never give up!
What do you love most about your work?
attracted Missoni in Italy, who commissioned
Keith says, The ability to create something Kaffe says, "My advice is if you are in love
my first commercial collection. Thats when
from nothing, well I say nothing clay! Plus with making, what better life could you have
my knitting and designing became serious.
my work has taken me to all parts of than jumping in and doing it? Its something
Since then Ive done collections for Bill
the world." you can do until you keel over, I have no plans
Gibb, a young Scottish designer, many other
to retire. However, you must be willing to put
private collections and then began with
Kaffe says, It keeps me off the streets, in the graft if your exploration is real. Look
Rowan to become its Junior Chief Designer.
grounded and blissfully happy in my own at everything as inspiration, travel, make
If youre interested in finding out more, read company. I do mosaics, hook rag rugs, stitch museums your teacher. Collect books on any
my autobiography Dreaming In Colour: An needlepoint, design printed textiles for my sort of pattern making or interesting use of
Autobiography by Kaffe Fassett (STC Craft/A quilts and still knit with abandon as well as colour. Surround yourself with sympathetic
Melanie Falick Book, 25). collections for Rowan, Peruvian Connection friends who encourage you to keep going no
catalogue and one-off pieces for exhibitions matter what!
Jamie says, Ive been lucky to find a few
that are frequently exhibited around
different ways to earn money from the Mr
the world. Jamie says, Love what you do, and realise
X Stitch enterprise, from writing articles for
that youre going to need to love it for a long
magazines to doing workshops to selling Jamie says, The world of embroidery and time. Ive been Mr X Stitch for over eight years
patterns. Ive also been fortunate to have a needlecraft is packed with amazing artists and its only now that things are coming
day job that has given me freedom to do the and creative people who continue to produce together in a way that will provide a living. Be
Mr X Stitch stuff while providing for my family. work that is inspirational. Im fortunate to genuine, know the difference between you
Its only this year that Ive taken the plunge be able to share their work with a growing and your brand, and network nicely.
to make it my full-time occupation, and the number of people via social media, and use
launch of the new magazine and book will that capacity to encourage people to try John says, Follow your dream but be ready
help augment the existing income streams to stitching for themselves. Its great to to compromise.
a sustainable level. introduce people to the joys of crafting, so
that they can experience the inner peace that Dave says, Love what you do and your
John says, During school years, we got to it can generate. natural enthusiasm will become infectious,
meet various artists and designers, such as which people will pick up on. You dont need
Kaffe Fasset, that were making a living from John says, Being a freelance designer and to be the next Kirsty Allsopp, just be yourself
their passion. That really opened my eyes demonstrator means that I get to explore a and the rest will just happen!

70 craftfocus
& eLitE
eLLitE miNiatUreS

Everything you need to decorate eggs

We have stands, ligrees, braids, gures and much more...
and, of course, blown eggs.
We also make rubber moulds - any size - starting from 40
please contact us for further details.

Check out our website
or contact us on 01903 725593 or email if you have any questions.

Club Green has a fantastic mix of products to make your customers celebrations truly
handmade including a wonderful selection of items for the current DIY wedding trend. In
addition, the company also has an assortment of items for Valentines Day, Easter, Christmas Tel: +44(0)1483 281 313
and Halloween, as well as for special occasions including parties, and baby showers. From big
and bold, pastels and neutrals, there are innovative products for everyone including ribbons,
gift tags, cake boxes, buntings garlands, trimmings and more.
feel good factor
Four creative ideas to help your customers
become mindful crafters

Mindful is definitely one of the craft buzz words for this

year but behind this idea is that knitting, colouring, sewing
and other craft ways are a wonderful way of expressing
yourself, keeping calm and is actually good for you!

1. Tranquil with typography

LeoniePujols newTypographycollection allows crafters to
express themselves on card designs and papercraft projects.
With the versatile alphabet dies in various fonts and sizes,
along with coordinating mini folders and stamps for added
texture and decoration, this range was made for playing.
Crafters Companion,

2. Embrace embroidery
RIOLIS has three stunning freestyle embroidery kits Magic
Feather, Bird of Luck and Lovely Flower. Each pack contains
Zweigart 28-count white Lugana fabric with a printed design, wool/
acrylic threads on bobbins, a colour design chart and full pictorial
stitch instructions. Current designs retail between 30.99 and 39.99.

3. Happy to knit
Baa Ram Ewes motto is Knit happy, Knit Yorkshire and the company
has introduced a sweet range called Titus Pick n Mix. Inspired by
old fashioned sweetshops, the kit contains a mixed selection of six
12g Titus balls thats perfect for introducing knitters to the delightful
shades of Titus in mini ball format.
Baa Ram Ewe,

4. Creative colouring
Acclaimed illustrator Jane Foster has created a
collection of nature patterns and motifs
for colouring in. Colouring enthusiasts
can now bring Janes iconic and quirky
illustrations to life with their own colour
palette. Jane Fosters Colouring Book
(ISBN 9781911216155) retails at 7.99 and is
available from April.

72 craftfocus
made for men
Making Cards magazine shares how to make cards that will
appeal to men and entice them to craft!

Making Cards craft papers* Versamark inkpad
MC140217, MC200217,
Gold sparkle
embossing powder
Mirri card in ivory, orange,
Gold Card Candi
turquoise and gold
Sentiment stamp

* You can find the craft papers to make this project FREE on the
Making Cards website. Visit and follow
the link to download yours.

Steps to make Step 5

Step 1 Using a circular die or a teacup, cut
a circular shape around the owl to
Create a 15cm square ivory card blank with the fold at the top.
measure approximately 9.5cm in

Step 2 diameter. Mount onto a circle of

slightly larger gold mirri card then fix
Cut a piece of the triangle and feather backing paper to 14cm square, to the card front, just above centre,
mount onto 14.5cm square turquoise card, and fix to the card front. using foam pads.

Step 3 Step 6
Cut the second feature paper to 12cm square, Stamp your chosen sentiment onto turquoise card using a Versamark
mount onto orange card, and fix to the centre. inkpad. Heat emboss with gold sparkle embossing powder then trim

Step 4
to size. Mount onto gold mirri card and fix beneath the topper using
foam pads.

Cut another piece of the first paper to 14.5 cm

by 2cm, mount onto gold mirri card leaving a
Step 7
border on the long top, and bottom edges only Add gold Candi to each corner of the inner panel to finish.
then fix across the centre of the card front.
Thanks to Making Cards magazine
for this project. To stock the
Each edition of Making Cards provides quality craft papers and magazine and find out more visit
inspiration on how papercrafters can use to create stunning cards

craftfocus 73
are you ready?
Workplace Pension Bureau Director, Richard Pope, explains the
importance of employers complying with the new company pension
legislation, regardless of business size

British business is in the middle of a huge 2012, and has now reached its final and the requirement for employers to enrol its
shake-up, as changes to the rules on pensions biggest year for staging dates with the small- staff into a workplace pension, without
schemes mean that millions of workers are to to medium-sized business. Each company employees having to take any action. This
be signed up to a workplace pension scheme has its own staging date there isnt a blanket system is known as automatic enrolment
by 2018 most of these over the next nine deadline to get this done by, so its important and has been designed to encourage a
months with the onus on the business to know when yours is. retirement savings culture in the UK. This new
owner to get this set up and in place. legislation requires all employers with one
What are the consequences of missing member of staff or more to automatically
What does The Workplace Pension your staging date? enrol all eligible members of their workforce
Bureau (WPPB) do? There are large penalties for missing your into a pension scheme that meets certain
The WPPB is your professional helping staging date, and for repeat offenders the minimum standards.
hand in setting up your company workplace threat of imprisonment. Employers have
pension. Were here to guide you through already felt the full force of the Pension Not all employees are affected
your employer duties one step at a time Regulator; receiving hefty fines and in some All employees, aged between 22 and state
and offer you a service that suits your cases, even prosecution so ignoring pension age (currently 65) earning more
personal involvement. automatic enrolment isnt an option, its a than 10,000 per year, are eligible for auto
The WPPB has been designed to cater for legal requirement. enrolment and must be auto enrolled.
the small- to medium-sized businesses in the Even if you employ just one member of staff Employees aged between 16 and 74, earning
UK; we feel that larger companies have the this will still affect you and you must comply more than 5,824 but less than 10,000,
help and support behind them whereas small with legislation. are not eligible and wont be auto enrolled
to medium sized businesses are neglected. however they can opt in and employers will
With this in mind, the WPPB was created. Heres everything you need to know as an then be required to contribute. Employees
employer: who earn more than 10,000 but are under 21
When did the workplace pension begin? The Workplace Pension Act is law or over the state pension age are not eligible
The Workplace Pension scheme started in In October 2012, the government introduced and wont be auto enrolled, but they can

74 craftfocus
business advice
also opt in and employers will be required the new legislation. Advisor NOW: Pensions complexity and the sooner an employer starts
to contribute. Those aged between 16 and says without a considered communication planning, the easier the transition will be.
74 who earn less than 5,824 will not be plan, eligible employees risk not being made
auto enrolled either but they too can opt in, aware of their contribution obligations, Existing pension schemes might
however in this scenario employers may not whereas non-eligible and entitled employees not comply
need to contribute. will not know that they can join, irrespective If employers have an existing pension
of the fact that it wont happen automatically. scheme, they need to establish if its suitable
Your staging date is unique Its worth noting that some pension providers for auto-enrolment. There have already been
The process began for large employers handle all statutory communications to cases of jewellery companies with existing,
with more than 120,000 members of staff all categories of workers, while others just long-standing pension schemes in place that
in October 2012. By 2018, it will apply to all provide templates for employers to issue. have had to move to a new scheme as the
employers even those that only employ one current one does not comply. Check in with a
person. All employers have a staging date Employees can opt out pensions advisor with experience in this area,
based on how many employees were on their Employees can opt out, but those who do will such as Workplace Pensions Bureau.
largest payroll also known as PAYE on 1st be automatically enrolled every three years.
April, 2012. A staging date is the deadline by This is called re-enrolment. This process You can go to jail for not complying
which companies will need to have a scheme is exactly the same as the initial enrolment If you fail to comply with the auto-enrolment
in place and be ready to enrol employees. process and employers must keep records of scheme, The Pensions Regulator will take
Its assigned to the organisations PAYE any employees who chose to opt out initially, action. Enforcement action starts with
number and, in general, employers with more as this group will be affected the most by the statutory notices, followed by penalty notices.
employees will have the earliest staging dates re-enrolment. Further non-compliance might result in
and the smallest organisations will have the court action. A fixed penalty notice will be
latest staging dates. The Pensions Regulator It does takes a long time to get the issued if you dont comply with statutory
will write to employers at least 18 months staging-date ready notices, or if theres sufficient evidence of a
before a business staging date, but staging NOW: Pensions recently conducted research breach of the law. This is fixed at 400 and
dates can also be found on The Pension with small and micro firms that revealed payable within a specific period. If employers
Regulators website for companies that want 20 per cent of small firms and 75 per cent are late in hitting their staging date, they
to prepare sooner. of micro firms havent given any thought should take action as soon as possible to limit
to auto-enrolment. While companies may fines. All employers within five months of their
There are rules concerning your welcome late stages, enrolling late puts staging date need to complete a declaration
communication with staff increased pressure on both the employer of compliance to send to The Pensions
Its an employers duty to inform employees and the provider. Its recommended that Regulator. Employers that do not complete
about auto enrolment and the correct firms begin planning at least six months in this declaration may be fined, or in some
communications are a pivotal part of the advance of their staging date, although 12 cases imprisoned.
process. Communications should be issued months would make for a more comfortable
well in advance of the staging date and must experience. NOW: Pensions says, Its certainly
include how individuals will be affected by true that auto-enrolment isnt without
Richard Pope has more than 20 years in
the financial services industry, working
in both corporate and private practices,
more specifically in business-to-business
finance, and for the last three years
hes been helping jewellery and fashion
businesses prepare for and set up
workplace pensions.
Hes experienced in government
pension legislation and the huge impact
it has on your business in costs of
money, time and administration. Richard
promises to help employers understand
the workplace pension minefield in plain
English, with zero industry jargon.
Contact him at or
visit for more details about
workplace pensions.

craftfocus 75
Wholesale Haberdashery Suppliers
Our huge range includes
Beads, Trimmings, Lace, Buttons,
Ribbon, Sequins, Diamantes, Motifs,
Zips, Cords, Thread, Masks, Feathers,
Flowers, Bridal, Lingerie Accessories,
Craft, Haberdashery, and much,
much more...

We have 50% reductions and lots

of offers on the website, right now.
Go to for
fantastic deals and to see our range
of half price brooches, fringes and
craft bows.

31 Commercial Road, Edmonton, London N18 1TP

Tel: 0208 884 0999 Fax: 0208 884 4666 Email:
contemporary stitching
Trend-led products and news for new age needle crafters


Tiddlers is a seriess of extra tiny kits
that retail at1.39.
9. Theyre the same
maximum finished d size as the
more expensive ones, nes, but
they have fewer stitches
and come in a smaller aller
packet. There are four
fun new designs in n
this great value quick
to stitch collection n
little fox, yellow
butterfly, green vintage
ntage car
and floral wateringg can.
THE TINIEST HOOP EVER The designs fit within a 64mm diameter circle for
Quicklets is a fun new range from Mouseloft using 11-count aida and framing and each kit contains aida fabric, 14hpi Zweigart, DMC
with no backstitch. Its aimed at beginners due to backstitch sometimes threads, needle and easy-to-follow instructions.
being slightly daunting. There are eight colourful designs in the range,
which fit into the 3in quality wooden hoop supplied with the kit. Mouseloft
The embroidery hoops are very much on-trend this season and the +44 (0)1477 533 566
tiny masterpieces created look great on your wall.


The love of landscapes is no less popular among embroidery fans than
it is among artists and photogrpahers. RIOLIS has a diverse Cities of
the World range, including embroideries with the most recognisable
symbols including Paris,
London,Agra, New York,
Rome, Berlin and Venice.
The embroideries are
made with Anchor cotton
stranded threads on the
fabric with pre-printed
background and look BESIDE THE SEA
beautiful once stitched. The Nutmeg Company has added a
lovelySeaside Villagecollection to
RIOLIS is distributed in theMiniature Series. Theseries will
the UK by SoloCrafts bring back memories of happy days
+44 (0)161 464 7313 spent on the beach. Theres alittle seaside
aside hotel, pretty bungalow,Harbourmasters cottageand aseafront
shopselling everything you need for a day at the seaside as well
a beach hutand aPunch and Judy boothto complete this
little group.

The Nutmeg Company

+44 (0)1748 884 926

craftfocus 77


SQUIRREL AWAY Hawthorn Handmade launched its new contemporary embroidery kits
Grey Squirrel is the latest addition to Karen Carters Woodland last year and has added brand new designs to reflect this years trends.
Creatures collection. The colours and detail in the design are beautiful The kits are a great embroidery kit for beginners and beyond. Designs
and make the picture very interesting to stitch. We love the highlights include this happy little hare and other popular animals including a
on the squirrels coat and on the log and plants. The colours in the bear and fox. Each kit comes in a highly giftable box with everything
background set the design off to perfection. you need to complete. The kits retail at 14.95 each and are designed
The design measures 12.5cm x 12.5cm and has a RRP of 17.99. and made in Britain.

Heritage Crafts Hawthorn Handmade

+44 (0)1889 575 256 +44 (0)1258 880 691


Stitch a super cute mini cross-stitch and create a sweet piece
ofartwork to hang orgive as a gift. The kit is a perfect chance to
learn simple cross stitching or just get stuck intoa new project.
The kit includes one 3in mini wooden hoop, Aida fabric, felt to
back your work, threads, needle, a pattern for the design and how to
cross-stitch instructions. The finished workmeasures approx 3in and
has a piece of felt left to cover the stitching at the back.
This project is suitable for beginners and all kits are designed and
put together in The Make Arcade studio. Components are UK where
possible and the kit comes beautifully packaged in a signature style.

The Make Arcade

+44 (0)7907 773 796

78 craftfocus


Lilly is another stunning lady from The Foxglove is the perfect flower
John ClaytonsElegance range. This for this stunning embroidered
beautiful Art Deco picture shows Lilly panel, which measure 19cm
standing with her back to a mirror with wide by 90cm long. The kit has
her dress, with its beautifully textured everything you need to stitch
rich fabric and simple angular lines is and frame the work as shown
shown off to perfection. including two wooden hangers,
The design measures 24.5cm x and a detailed explanation of edge
43.5cm (9 in x 17 in) and retails for processing technology. Embroidery
55. The kit contains Zweigart fabric, is done by several kinds of half-
DMC stranded cottons sorted on to wool threads Safil stitch on black
numbered cards, a needle, and clear canvas 14 ct Aida Zweigart.
charts and instructions.
RIOLIS is distributed in the UK
Heritage Crafts by SoloCrafts
+44 (0)1889 575 256 +44 (0)161 464 7313

As part of the
campaign, the RSN
plans to feature
photography of its
male students in its
marketing literature, ads
and across social media
platforms. Meet some
of students, from the
youngest to the oldest,
who featured in a recent
photo shoot and find
EXPECT THE UNEXPECTED out why they have chosen to learn hand embroidery at the Royal
The Royal School of Needlework (RSN) has launched a campaign to School of Needlework.
cast aside the misconception that embroidery is done by women only Brian Hunt, aged 76 from Rugby said, I really enjoy studying with
and to encourage more men to take up this traditional skill and art as the RSN. Ive met so many good friends and learnt so much in the five
a new hobby this year. years Ive now been doing it. Brian studies the Advanced Diploma in
Embroidery is for everyone and RSN currently has 18 year old Technical Hand Embroidery at RSN Midlands.
male and female students studying the RSNs BA (Hons) in Hand Devvrut Patel, aged 19 from Kingston-upon-Thames, south west
Embroidery for Fashion, Interiors, Textile Art, RSNs Certificate London, studies the BA(Hons) Hand Embroidery for Fashion, Interiors,
& Diploma in Technical Hand Embroidery. The current Opus Textile Art at the RSN in Hampton Court Palace. The best part of
Anglicanum exhibition at Londons V&A Museum showcases studying hand embroidery at the RSN is the atmosphere. As soon as
magnificent craftsmanship of medieval embroidery, which was you walk in to the Palace you just get inspiration everywhere.
very sought after in its time and, interestingly, stitched by both Will Ovenden graduated from the RSN BA(Hons) Hand Embroidery
men and women. As always fashion trends come and go, and the for Fashion, Interiors, Textile Art in 2014. He said, Its been a really
organisation is delighted that hand embroidery is back in demand, good learning experience in getting to know techniques and then
and wants to encourage more people to take up this art as their new having the skills to take that into the wider world and having the
hobby and to ensure that these traditional skills continue to pass on knowledge and strong skill base to work from has been invaluable.
to new generations. For more information visit the website

craftfocus 81
a uncommon thread
We talk to Scilla Stephenson
from Makit Wholesale about
Presencia threads and the
new distribution partnership
Tell us about Presencia and how youve
recently become the new UK distributor
for this Spanish thread company?
Presencia Hilaturas SA established in 1949
by the brothers Enrique and Vincente Perez
to manufacture high quality sewing and
embroidery threads. Today, the business
remains within the family, and managed by
the second generation.
Developed as Spains leading producer
of quality cotton threads for the domestic
and industrial market, Presencia brands are
recognised all over the world.
Presencia has created an enviable
reputation for quality and technical
innovation based upon the section of the best
raw materials available, modern processing
and dying techniques, together with the
commitment and care expected from a family
owned business.
All cotton threads are made from 100 per
cent Egyptian cotton grown in Egypts Giza
valley, and are certified by the Egyptian
governments cotton organisation. The
companys registered trademarks include
Finca, Presencia, Algodon and La Paleta.
Makit had purchased Finca Bolillos a
specialist thread important to the lace making produce a soft, silky and strong two-ply Perle 225gm for kit makers. The solid colours are
community for a number of years through a (pearl) thread. The line has the widest range compatible with those of DMC and Anchor,
UK distributor, and last year, we approached of Perle available in 123 solid colours and and comparison charts are available
Presencia to ensure continuity of supply of 33 variegated colours available in different upon request.
the Finca Bolillos thread. weights and counts including No. 5, No. 8, The Finca Sewing and quilting thread
Weve now developed an ongoing No. 12 and No. 16 in 5gm and 10gm balls, is a king among threads, and Presencia is
relationship, which has resulted in Makit now all of which can be used for sewing, quilting the only producer offering the 3-ply long
stocking and developing the Presencia brand and embroidery. Its the perfect choice for staple Egyptian cotton in three weights and
within the UK market and assuming the role crochet, tatting, cross-stitch, embroidery, red count options. The thread is high strength,
of UK distributor based upon substantial and work, black work, white work, hardanger, lace smooth, silky and virtually lint free for hand or
increasing UK stock holdings. making, quilting and knitwear. machine sewing, quilting and embroidery.
Perle No. 16 is unique to the brand, and Other threads include No. 40/3 supplied in
The thread product mix is diverse. Explain can be used for machine sewing, quilting 31 colours in reels of 100m, 400m and 125gm
what sorts of quality threads retailers can and embroidery. cones. The thread is the thickest used for
expect to see within the brand? Finca Mouline Special Cotton 6-ply decorative stitching where the stitches show.
The threads have a universal application, and embroidery floss is a classic thread for hand While No. 50/3 supplied in 182 colours in
the most popular include Finca Perle Cotton. embroidery. There are 288 solid colours reels of 100m, 500m and 125 60/3 gm cones
This thread is produced from Giza 40/45 extra- and 33 variegated colours, and its supplied is great for quilt piercing and achieving an
long staple Egyptian cotton and processed to in skeins of 8m, kilo cones, 500gm and exact seam allowances. It comes in a choice

82 craftfocus
company profile
of 50 colours in reels of 100m, 600m and from other threads on the market? launched this year?
125gm cones. The quality is superb as the basic fibre for all Look out for the new packaging of reeled
Finca Bolillos is a lace makers favourite Presencia cotton threads is 100 per cent Giza products for the UK market from 12 reels per
thread. This 3-ply is spun from extra-long 40/45 extra-long staple Egyptian cotton thats box to six per box.
staple Egyptian cotton and is a joy to work grown in the Giza valley the home of the best
with and one that produces a crispness to Egyptian cotton. Where can retailers get to see the
bobbin lace work. Its available in an All Presencia cotton threads are gassed, thread range?
extensive range of weight, counts and solid mercerised, colourfast, shrink-fast, bleach-fast All the Presencia threads can be found on our
dyed shades. and virtually lint free. The range of weight and new website
Last but not least, La Paleta is a 150-denier counts together along with the one-of-a-kind
two-fold versatile viscose rayon thread that colour palette provide an extensive choice Do you have any other news in the
comes in 90 vibrant and shimmering colours compared to other brands. pipeline that you can share with us at
in reels of 100m and 800m. La Paleta is The threads are competitively priced at Craft Focus?
suitable for machine sewing, embroidery, retail level and provide retailers with a higher Well shortly be taking over an additional
Torchon lace, quilting and as a general than average margin. Once a customer has warehouse so we can stock the Presencia
embellishment thread. tried Presencia threads, theres no going back! ranges in greater volumes.

What makes Presencia threads stand out Are there any new products that will be

Makit Wholesale
distributed Presencia threads in the UK and Eire
+44 (0)1354 656 158

craftfocus 83
proper protocol
David Fairhurst from Intelligent Retail explains Googles latest
advance in web security protocol

Last year, Google announced that from the a successful communication between a manipulate scripting languages can possibly
end of January 2017, its latest web browser client and server by the inventor of the World re-direct your web browsing to meet their
Chrome Version 56 would display a very Wide Web Sir Tim Berners Lee. HTTP is still own nefarious agendas. You could find that
prominent message in the URL bar if a web perfectly adequate for sharing documents instead of entering your login details into
page is visited, should that page contain that dont contain sensitive information your banks login page, youre giving your
forms or input boxes and not use the HTTPS (the original purpose that this technology was username and password away to criminals
secure protocol. first designed for) however with websites of via a cloned page hosted elsewhere!
In an on-going campaign to drive security today we tend to share a lot of very
online, Google has announced that it will sensitive information! What is HTTPS?
be releasing its latest update of the Chrome Modern websites employ several different HTTPS is basically an encrypted form of
web browser initially with only insecure form scripting languages, as well as utilising forms HyperText Transfer Protocol (HTTP). This
pages flagged, but eventually all non-HTTPS to enable users to input data. This means means all communications between the
pages will be flagged prominently as insecure. using un-encrypted HTTP on a website can web browser you're using and a remote
leave the door open to anyone wishing to machine (server or other computer) are
Leaving the door open spy on communications your browser is encrypted and only some other machine
Why does Google have an infatuation with having with a server online and the process with the correct encryption key can de-crypt
secure web pages? Surely the only pages is surprisingly easy for anyone with the tools the communication.
that need to be secure are payment pages? and knowledge. HTTPS can use one of two different secure
Well, no. Use of insecure HTTP mean that not only protocols, namely SSL (Secure Socket Layer)
The HTTP protocol has been used online can someone spy on your communications, or the newer TSL (Transport Security Layer),
since 1989, being first implemented with those with the technical knowledge to both of which use a pair of keys to encrypt

84 craftfocus
business advice
Google AdWords, leading to further load
and frustration and can in most cases cause
untold misery to website owners, as well as
lost profits for Google!

What to do
For those with non-HTTP websites carefully
consider what you need to do next. If you
run an e-commerce website, then the answer
is clear move over to HTTPS as soon as
you can!
Security warnings on a static (non
e-commerce website) are bad enough and
may make people click the back button fast,
but these types of websites in most cases
dont provide revenue unless they rely on
third party advertising.
e-commerce websites could be massively
affected by the release of Google Chrome
56. Firstly, if Google start to mark pages
as insecure in search results (which has
communications between one machine of Googles services, but it doesnt end there. been hinted) then traffic to any affected
and another. Originally 256-bit and 512-bit Non-Google web sites that are not HTTPS can e-commerce website is going to plummet.
encryption keys were used but as technology still cause problems for Google. For instance, Once website visitors do arrive, a large
and the ingenuity of code crackers has if a site is hacked and injected with spam page insecure warning in the URL bar is
marched on, much stronger encryption is or viruses then this adds work for not only definitely going to result in massive increases
now employed for Googles staff but can add load to Googles in website abandonment, further damaging
most purposes. infrastructure. results for that website.
HTTPS was created to allow encryption If a site that's infected with viruses is being Any owner of an e-commerce website,
of the data stream between a client (web tracked in Google Search Console, then where a large proportion of people visit via
browser) and a web server. Encryption is the owner of that site has to be informed. Chrome browser will see that e-commerce
important as it stops any third party from Although much of this notification is now transactions decline sharply!
spying on the data stream, meaning nobody automated and utilises AI systems, at the Its very clear that e-commerce websites
can see what you are inputting into web very least this adds further load on Googles and those sharing sensitive, user-entered
pages. Google is keen to make sure that all servers. Spam and virus infected sites can data need to be protected by utilising HTTPS
web pages are secure as soon as possible as also affect other Google services such as as soon as possible, not just because Google
this will make the web safer, but of course says so but because its the right thing
there are other reasons to do!

Protecting our own interests

Of course, Google wants to see that people
are safe online and is pushing for the web to
be a safer place, but you can probably see
that there may be a modicum of self-interest
here! Google runs a number of services
online, including its search engine, Gmail, Intelligent Retail
AdWords and Analytics. All of them have been +44 (0)845 680 0126
bombarded with attacks over the years and
many of these attacks have been brought
about by the shortfalls of the HTTP protocol.
Moving to HTTPS was a logical move for all

craftfocus 85



Published six times per year, each of our

trade publications provide retailers with the
latest news, views and products from across
their respective industry sectors.

Boasting exceptional print and digital
platforms, Craft Focus, Gift Focus, Attire
Bridal and Attire Accessories have become
market leaders in their respective elds
trailblazing the industry with inspiring, INTRODUCING THE
engaging and empowering content
An interactive directory listing for the trade, the iProle is the
designed to drive your business forward.
brainchild of KD Media Publishing and brings a new marketing
experience to trade retailers across the country. The iProle
With crucial media partnerships now signed
was born in response to demand for a digital-savvy and exible
with some of the major trade shows in the
solution that allows clients multimedia to be incorporated into
UK and beyond, KD Media Publishings
an enhanced listing. Simultaneously, clients may take advantage
portfolio of trade titles are a collective
of the benets provided by our own popular trade websites. A
powerhouse of knowledge and connections
year-long listing, with tangible, measurable results, the iProle
which benet from exceptional and targeted
is already taking the industry by storm. For further information,
distribution, further bolstered by ofcial
contact Sales Manager, Michael Richards on
media partner status at these key events.
@CraftFocus @gift_focus @attirebridal @AttireAccMag

86 craftfocus
The UKs leading magazine
for the craft industry

C To advertise here
telephone Tracy Voice
on +44 (0)1376 535 618
summer crafts
a slice of summer
Start to think about stocking up with inspirational products for
this season
Tasty buttons
Dress It Up Buttons
has a beautiful
selection of cute
embellishments for
warmer days. Add to
a variety of projects
including cross-
stitch, card making,
needlework and
sewing projects to
add a sense of fun to
the seasons makes. English paper piecing
This technique is so popular, everybody who tries it once gets
Dress It Up Buttons hooked! English Paper Piecing often referred to as EPP is the
are distributed by technique of folding fabric over paper templates and hand sewing
Hantex them together.
+44 (0)1754 820 800 The paper template shape ensures the blocks are accurate and also makes it easier to piece angles together. The technique requires
only a few materials such as paper, fabric, glue pen, scissors and
thread so its a great craft to take with you and also doesnt require
the investment of machine sewing.
June Tailors Shape Cutter ruler is the perfect tool. Just cut strips
then turn for complete squares triangles diamonds chevrons and
hexagons. You can even cut several layers of fabric at the same time!

June Tailor products are distributed in the UK by EQS

+44 (0)116 271 0033

Die-ing for summer

Following last years much-loved mixed media die collection, Diesire is releasing some more
fabulous designs that are sure to fire up the imagination.
The nine new designs include ribbon buckles, rosettes and pennant banners, as well as a
blossoming tree, cogs and paisley. The extra-thick dies allow crafters to die-cut fabrics, foam and
chipboard with ease, helping you to bring texture and interest to all your papercraft projects.

Crafters Companion
+44 (0)1388 660 930

craftfocus 89
a slice of summer
The beach is calling
Textile Heritage, manufacturers of
small cross-stitch kits, has seem customers return
to cross-stitch after a break due to an upturn in demand this
year. Contemporary new designs include the popular iconic Beach Hut
collection, available in a range of practical projects from bookmarks,
coasters, needle-cases, key rings and mini cards. The kits are the ideal
craft for the approaching summer season.

Textile Heritage
+44 (0)1355 229 446

Outdoor living is bright

Our outdoor space is as important to us as the inside of our homes
especially during the summer months when the sun is shining
fingers crossed.
PlastiKotes Twist & Spray paints are perfect for adding a splash of
colour to flowerpots, garden furniture and outdoor ornaments.
Themes of the summer Flowerpots can go from plain to pushy with PlastiKote Twist &
ExaClair, the UK supplier of Decopatch, has released three Spray shown here in pink burst, exotic sea and new yellow.
new summer-themed papers with coordinated mach props
and accessories. PlastiKote
The Carnival collection includes bold colours and patterns with +44 (0)844 7362 235
flamboyant flowers and motifs. Perfectly teamed with mach
mascerade masks, its adorned with Decopatchs range of Trsor
Jewels and Patchliner paints.
Bright, tropical designs can also be found in the Holiday range,
with palm trees, turquoise sea blues and sun-set oranges, teamed
with ready-to-decorate parrots, fish and cacti mach props.
The garden range is also ideal for summer crafting with cute,
lavender shades and floral patterns.
Decopatch is a great way to keep children and adults entertained
during the summer holidays, says Kevin Wharton, Marketing
Manager for ExaClair.

+44 (0)1553 696 600

90 craftfocus
Dont miss the June/July 2017
edition of Craft Focus

Must-have ideas for
stationery lovers

How to cash in
on this sector

Childs play
Inspirational ideas for keeping kids
occupied during the summer break

Dont forget to pick

up your copy.
Craft Focus is packed full of the newest product
launches, industry news and business advice
from leading experts in the fields of retail,
e-commerce and business management.

Crafts for under 15

June/July 2017 (issue 61)
Editorial deadline: 5th May, 2017
Attract new customers into your
Advertising deadline: 12th May, 2017
Published: 2nd June, 2017
craft store with good value items

92 craftfocus
Enjoyed reading this copy of Craft
Focus? Then log on to the Craft Focus
website,, to find out
how we can help you with your craft

Craft Focus contains up-to-the

minute news, events and special
offers that happen in between
Missed an issue? each of our bi-monthly issues
Make sure you subscribe to qualify as a plus current interesting articles
registered reader and receive the latest issue to read in a user-friendly format.
free of charge. If youve missed an issue then we
can help all back issues are archived so you
can download them when its convenient to you.

Want to advertise? The suppliers

Download a copy of our comprehensive online directory is simple
media pack for everything you need to know
about advertising with us or if you prefer, give to use and available
Tracy Voice a call on +44 (0)1376 535 618 shell
be happy to talk to you.
worldwide, 24 hours
a day to suit you.
Need a supplier?
Check out the Craft Focus suppliers directory
a comprehensive listing of crafting wholesale
companies that can help you to stock the right
products for your business.

The Craft Focus website

is updated regularly with
information to help you
advance your craft business

Log onto to find out more

94 craftfocus




UNIT 8 THE METRO CENTRE, TEL: 01727 853989, FAX: 01727 569174 OR
want to subscribe?
Craft Focus magazine is the leading trade Fill in the form below to receive a regular
publication for the craft and hobby industry copy and return it to: Craft Focus, KD Media
and is available FREE of charge to our Publishing Ltd, Pantile House, Newlands
y 2017
registered readers. Published six times a year, Drive, Witham, Essex CM8 2AP or visit


Issue 60 April/Ma
Craft Focus contains all the recent product and click on subscribe.

Issue 60
launches, latest news, and details about all CATERING FOR ME male-orientated side
of crafts
How to tap into the store
the major craft events. Making the most of
Fathers Day in your

Subscription form
Do you work in the craft industry?
Yes No

Job title A slice

of summer
Company name Inspiration to
crafting all day


break into other mark
Address nce and
Reach a wider audie ce in web security protocol
Googles latest advan company pension legislation
Complying with the
16/03/2017 09:49

Postcode 2017
ww w.c raf
Telephone Facsimile
Issue 59 February/March


Please tick one or more of the boxes below which best describe your
Jam-packed with
news from this seas
business. shows, including our
12-page guide to
ons must-visit
CHSI Stitches

Independent art and craft shop Wool shop

Art and craft multiple Model shop
Department store Toy shop creations
Discover crafts for
spring, Mothers Day
Needlecraft retailer Wholesaler/Cash & Carry Easter

Haberdashery Importer
Mail order Agent/Rep
Other (please specify)
The latest products
for stitchers

Number of Employees

1-5 6 - 15
16 - 30 31 - 50
51 - 100 101 - 300
301 - 1,000 1,001 +
Annual Turnover
0 - 25,000 25,001 - 50,000
50,001 - 100,000 100,001 - 250,000
250,001 - 1,000,000 1,000,001 - 5,000,000
5,000,001 - 10,000,000 10,000,001 - 50,000,000
50,000,001 +
Do you wish to receive a free copy of Craft Focus Magazine?
Yes No

Signature Date

96 craftfocus

Whats New?
1000s of product photos
Detailed at-a-glance information on suppliers.
Save your favourite suppliers for future visits

Whats Not New?

The directory is still free to use - no registration.
All listings are thoroughly vetted.
We only list UK-based wholesalers
up & coming

lets make
We caught up with Ruth Oliver from The Make Arcade to
talk about her fun kits for crafters
Tell us a bit about how The Make Arcade
came about?
I worked as a designer for a variety of
companies from luggage to ladies millinery
after finishing my fashion degree but while
on maternity leave with my youngest child, I
decided to try and do something that would
fit better with family life. The Great British
Sewing Bee had just become a huge hit so I
decided I would try and pass on my creative
knowledge and started teaching workshops.

Have you always enjoyed making things?

I love making things. I enjoy having a go at
most things and Im desperate to get back
into dressmaking at the moment!

You recently exhibited at CHSI Stitches,

what products were popular?
Our cross-stitch kits with the fun slogans
were well received as was anything with a
unicorn theme!
The range of kits is quite diverse and covers
Its important to me that the projects have really gift-worthy box with a little terracotta
a wide selection of different craft disciplines,
a wide appeal in terms of achievability pot and pompom trim. It really taps into
from cross-stitch, embroidery, hand sewing
ultimately I want everyone to have a go and the cacti, botanical gift trend and it super
and general craft. As a range all the kits really
get creative, so Ive made them suitable cute too!
complement each other with eye-catching
for the complete beginner or as a quick fix
packaging and themes they really are a
project for a crafting pros, no more work-in- Where and how can UK retailers buy your
merchandising dream!
progress projects hidden in boxes. The kits products?
are reasonably priced and retail between 4 We have a lovely wholesale catalogue, which
How would you describe your product
and 14.95 depending on the size. can be sent to any retailers to order from. Just
range, and who will it appeal to?
drop me a line at
The Make Arcade kits are fun and quirky, and
Do you have a favourite product?
include a range of really achievable projects.
I like the felt cacti sewing kit. It comes in a Are you in the process of developing new
items, and if so can you give us a sneak
preview of what to expect?
Im just starting to plan for Christmas and
will be dropping in a few new lines in the late
spring that include more food-themed items
and some motivational stitching themes.
I love that all our kits are designed and
manufactured in the design studio, so we
can just roll with trends and make whatever
we fancy!

The Make Arcade

+44 (0)7907 773 796

98 craftfocus