LAMPIRAN

99
 Lampiran 1

LEMBAR KUESIONER

I. PENGANTAR

Dengan ini saya mohon bantuan Bapak/Ibu/Saudara kiranya

berkenaan mengisi angket ini, untuk bahan penelitian skripsi yang sedang

saya siapkan dengan judul Analisa Pengaruh Identitas Merek Dan

Loyalitas Merek Melalui Citra Merek Terhadap Kepercayaan Merek

Asuransi PT. Takaful. Pada kesempatan ini saya mengucapkan banyak

terima kasih atas kesediaan Saudara yang telah meluangkan banyak waktu

untuk mengisi kuesioner/angket ini. Kami berharap tidak ada persoalan yang

menyulitkan bagi saudara sekalian saat mengisi kuesioner/angket ini.

Sebelum dan sesudahnya saya mohon maaf apabila ada pertanyaan yang

kurang berkenan di hati Bpk/Ibu/Sdr/i sekalian. Skripsi ini saya susun untuk

memenuhi syarat dalam menyelesaikan Gelar Sarjana Ekonomi.

II. PETUNJUK PENGISIAN

1. Sebelum menjawab kuesioner, isilah dahulu identitas anda.

2. Bacalah dengan teliti setiap item pernyataan.

3. Pilihan alternatif jawaban yang paling sesuai menurut anda. Berilah tanda

check (V) pada kolom jawaban yang tersedia.

4. Alternatif Jawaban.
 No Pilihan Jawaban Bobot

1 Sangat Setuju 5

2 Setuju 4

3 Cukup Setuju 3

4 Tidak Setuju 2

5 Sangat Tidak Setuju 1

III. Identitas Responden

Jenis Kelamin :

Usia :
 KUESIONER
VARIABEL KEPERCAYAAN MEREK (Z)
Frekuensi
Deskripsi Jawaban
No.
Pernyataan SS S CS TS STS
5 4 3 2 1
1. Saya memiliki kepercayaan pada merek produk PT.
Takaful
2. Kepersayaan yang saya dapat menciptakan hubungan
emosional yang positif
3. Produk PT. Takaful dapat memenuhi kebutuhan saya
4. PT. Takaful memberikan kepuasan kebutuhan saya
5. Kehandalan merek dapat memberikan kepuasan
tersendiri pada diri saya
6. PT. Takaful mampu mencapai kepercayaan (Trust)
dari saya
7. Kemampuan merek dapat meningkatkan kepercayaan
saya
8. Produk PT. Takaful sangat mendominasikan
kemampuan yang ada di dalam produk tersebut
9. Kepentingan saya didominasikan agar memiliki
kepercayaan pada merek produk PT. Takaful
10. Kepercayaan merek memiliki peran yang penting
dalam meningkatkan daya tarik saya
11. Manfaat produk mampu meningkatkan citra produk
dimata saya
12. Manfaat produk dapat meningkatkan kepercayaan ada
dalam diri saya
 KUESIONER
VARIABEL CITRA MEREK (Y)
Frekuensi
Deskripsi Jawaban
No.
Pernyataan SS S CS TS STS
5 4 3 2 1
1. Citra merek yang baik mampu meningkatkan daya
tarik saya
2. Adanya ketahan dalam kualitas produk mampu
memberikan kepercayan dalam diri saya
3. Saya memperhatikan kualitas produk yang akan saya
pergunakan
4. Saya memperhatikan kelebihan produk PT. Takaful
untuk saya pergunakan
5. Saya mengenal produk PT. Takaful melalui media
iklan
6. Iklan dapat menjadi ciri pada persepsi saya dan
membentuk citra merek terhadap sebuah produk
7. Saya mengenali produk PT. Takaful dari logo
perusahaannya
8. Logo mampu menciptakan brand image tersendiri
pada diri saya
9. Saya mendapatkan informasi yang yang akurat oleh
pegawai PT. Takaful
10. Saya memperhatikan harga produk yang murah dan
terjangkau dengan daya beli saya
11. PT. Takaful menawarkan saya berbagai macam
variasi tentang asusansi
12. PT. Takaful memberikan pelayanan yang baik kepada
saya
 KUESIONER
VARIABEL IDENTITAS MEREK (X2)
Frekuensi
Deskripsi Jawaban
No.
Pernyataan SS S CS TS STS
5 4 3 2 1
1. Saya menggunakan produk PT. Takaful berdasarkan
identitas produk yang jelas
2. Keputusan pembelian lebih sering didasarkan pada
pertimbangan merek dari produk tersebut
3. Saya memiliki kesan yang baik setelah menggunakan
produk Merek memiliki kesan berupa PT. Takaful
4. Loyalitas merek mempengaruhi saya dalam
menggunakan produk PT. Takaful
5. Saya merasa puas terhadap inovasi baru pada produk
PT. Takaful
6. Saya puas akan produk yang ditawarkan PT. Takaful
7. Saya mengenali ciri produk PT. Takaful dari
pengarahan yang diberikan oleh pegawai PT. Takaful
8. Saya mengenai produk PT. Takaful karna produk
memiliki nilai yang kuat pada produk
9. Saya mengenali identitas produk PT. Takaful dari
program yang dibuat oleh perusahaan
10. Saya memiliki minat yang kuat dalam menggunakan
produk yang ditawarkan PT. Takaful
11. Simbol yang kuat pada produk mempermudah saya
dalam mencari informasi produk tersebut
12. Saya mengenali produk dari struktur pada identitas
merek yang jelas
 KUESIONER
VARIABEL LOYALITAS MEREK (X1)
Frekuensi
Deskripsi Jawaban
No.
Pernyataan SS S CS TS STS
5 4 3 2 1
1. Saya memiliki kepercayaan pada merek sehingga
meningkatkan daya ketertarikan pada produk
2. Saya memiliki keloyalitasan pada produk PT. Takaful
3. Saya memiliki komitmen terhadap suatu merek
4. Saya memiliki sikap yang positif terhadap merek
produk PT. Takaful
5. Saya memiliki kecenderungan untuk menggunakan
merek yang sama dimasa yang akan datang
6. Tingkah laku saya masih belum tampak dalam nyata
dalam menggunakan suatu produk
7. Saya cenderung mengkhawatirkan konsistensi dari
suatu produk yang digunakannya
8. Konsistensi pembelian mampu mempengaruhi
keloyalan dari suatu merek
9. Saya bersedia untuk merekomendasikan merek
kepada rekan saya
10. Saya yakin dengan produk PT. Takaful karena sudah
memiliki keunggulan yang lebih dari para pesaing
11. Saya memiliki keloyalitasan pada produk PT. Takaful
12. Saya memiliki loyalitas dalam mempromosikan
merek kepada pihak lain
 Lampiran 2

Skor Variabel Identitas Merek (X1)

No 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 3 5 4 4 3 3 2 5 3 3 3 5 43
2 3 3 4 4 5 3 4 4 5 3 5 4 47
3 2 2 5 3 3 3 3 3 3 3 5 5 40
4 2 2 3 3 4 3 4 4 3 3 2 2 35
5 3 4 4 4 3 4 3 5 4 4 3 4 45
6 2 5 4 3 3 4 3 5 4 4 2 5 44
7 2 5 5 3 3 3 5 5 3 3 2 5 44
8 4 4 5 4 4 3 4 4 3 3 4 4 46
9 4 4 4 4 4 4 4 4 4 4 4 4 48
10 4 3 5 4 4 3 4 5 3 3 4 3 45
11 2 3 4 2 4 4 4 4 4 4 2 3 40
12 3 5 4 3 4 4 4 5 3 4 4 2 45
13 2 2 1 2 2 3 2 3 3 3 2 2 27
14 2 2 2 2 3 5 5 2 3 5 2 2 35
15 3 2 3 3 3 3 3 4 3 3 3 2 35
16 3 3 3 3 3 3 3 4 5 3 5 3 41
17 2 3 3 2 5 5 5 4 3 5 5 5 47
18 2 3 5 2 3 3 3 2 4 3 2 3 35
19 5 5 4 5 5 4 5 3 4 4 5 5 54
20 3 4 3 3 5 5 3 5 5 5 3 4 48
21 4 5 4 4 3 4 2 5 4 4 4 5 48
22 4 4 4 4 5 4 5 5 4 4 4 4 51
23 5 5 4 5 5 5 5 5 4 5 5 5 58
24 4 5 5 4 5 4 5 4 4 4 4 5 53
25 2 5 4 2 5 3 3 5 3 3 5 5 45
26 3 2 4 3 4 5 4 5 4 4 3 2 43
27 3 1 4 3 4 5 4 4 4 4 5 5 46
28 2 2 3 2 4 5 4 5 3 3 2 2 37
29 5 3 5 5 3 5 4 4 5 5 5 3 52
30 4 2 4 4 4 5 4 4 4 4 4 2 45
31 3 5 4 4 3 3 2 5 3 3 3 5 43
32 3 3 4 4 5 3 4 4 5 3 5 4 47
33 2 2 5 3 3 3 3 3 3 3 5 5 40
34 2 2 3 3 4 3 4 4 3 3 2 2 35
35 3 4 4 4 3 4 3 5 4 4 3 4 45
36 2 5 4 3 3 4 3 5 4 4 2 5 44
37 2 5 5 3 3 3 5 5 3 3 2 5 44
38 4 4 5 4 4 3 4 4 3 3 4 4 46
39 4 4 4 4 4 4 4 4 4 4 4 4 48
40 4 3 5 4 4 3 4 5 3 3 4 3 45
41 2 3 4 2 4 4 4 4 4 4 2 3 40
42 3 5 4 3 4 4 4 5 3 4 4 2 45
43 2 2 1 2 2 3 2 3 3 3 2 2 27
44 2 2 2 2 3 5 5 2 3 5 2 2 35
45 3 2 3 3 3 3 3 4 3 3 3 2 35
46 3 3 3 3 3 3 3 4 5 3 5 3 41
47 2 3 3 2 5 5 5 4 3 5 5 5 47
48 2 3 5 2 3 3 3 2 4 3 2 3 35
49 5 5 4 5 5 4 5 3 4 4 5 5 54
50 3 4 3 3 5 5 3 5 5 5 3 4 48
51 4 5 4 4 3 4 2 5 4 4 4 5 48
52 4 4 4 4 5 4 5 5 4 4 4 4 51
53 5 5 4 5 5 5 5 5 4 5 5 5 58
54 4 5 5 4 5 4 5 4 4 4 4 5 53
55 2 5 4 2 5 3 3 5 3 3 5 5 45
56 3 2 4 3 4 5 4 5 4 4 3 2 43
57 3 1 4 3 4 5 4 4 4 4 5 5 46
58 2 2 3 2 4 5 4 5 3 3 2 2 37
59 5 3 5 5 3 5 4 4 5 5 5 3 52
60 4 2 4 4 4 5 4 4 4 4 4 2 45
61 3 5 4 4 3 3 2 5 3 3 3 5 43
62 3 3 4 4 5 3 4 4 5 3 5 4 47
63 2 2 5 3 3 3 3 3 3 3 5 5 40
64 2 2 3 3 4 3 4 4 3 3 2 2 35
65 3 4 4 4 3 4 3 5 4 4 3 4 45
66 2 5 4 3 3 4 3 5 4 4 2 5 44
67 2 5 5 3 3 3 5 5 3 3 2 5 44
68 4 4 5 4 4 3 4 4 3 3 4 4 46
69 4 4 4 4 4 4 4 4 4 4 4 4 48
70 4 3 5 4 4 3 4 5 3 3 4 3 45
71 2 3 4 2 4 4 4 4 4 4 2 3 40
72 3 5 4 3 4 4 4 5 3 4 4 2 45
73 2 2 1 2 2 3 2 3 3 3 2 2 27
74 2 2 2 2 3 5 5 2 3 5 2 2 35
75 3 2 3 3 3 3 3 4 3 3 3 2 35
76 3 3 3 3 3 3 3 4 5 3 5 3 41
 77 2 3 3 2 5 5 5 4 3 5 5 5 47
78 2 3 5 2 3 3 3 2 4 3 2 3 35
79 5 5 4 5 5 4 5 3 4 4 5 5 54
80 3 4 3 3 5 5 3 5 5 5 3 4 48
81 4 5 4 4 3 4 2 5 4 4 4 5 48
82 4 4 4 4 5 4 5 5 4 4 4 4 51
83 5 5 4 5 5 5 5 5 4 5 5 5 58
84 4 5 5 4 5 4 5 4 4 4 4 5 53
85 2 5 4 2 5 3 3 5 3 3 5 5 45
86 3 2 4 3 4 5 4 5 4 4 3 2 43
87 3 1 4 3 4 5 4 4 4 4 5 5 46
88 2 2 3 2 4 5 4 5 3 3 2 2 37
89 5 3 5 5 3 5 4 4 5 5 5 3 52
90 4 2 4 4 4 5 4 4 4 4 4 2 45
91 3 5 4 4 3 3 2 5 3 3 3 5 43
92 3 3 4 4 5 3 4 4 5 3 5 4 47
93 2 2 5 3 3 3 3 3 3 3 5 5 40
94 2 2 3 3 4 3 4 4 3 3 2 2 35
95 3 4 4 4 3 4 3 5 4 4 3 4 45
96 2 5 4 3 3 4 3 5 4 4 2 5 44
97 2 5 5 3 3 3 5 5 3 3 2 5 44
98 4 4 5 4 4 3 4 4 3 3 4 4 46
99 4 4 4 4 4 4 4 4 4 4 4 4 48
100 4 3 5 4 4 3 4 5 3 3 4 3 45
 Skor Variabel Loyalitas Merek (X2)
No 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 4 5 5 3 5 5 4 5 5 4 5 5 55
2 4 4 5 5 5 4 5 4 4 4 5 4 53
3 4 4 5 4 4 5 5 4 5 4 4 5 53
4 4 4 5 4 4 4 5 4 4 4 4 4 50
5 5 5 5 5 5 5 5 5 4 5 5 5 59
6 4 4 4 4 4 5 4 4 3 4 4 5 49
7 3 4 3 3 2 5 4 3 3 3 2 3 38
8 4 4 4 3 3 2 4 4 4 4 3 2 41
9 3 3 3 3 3 1 4 3 5 3 3 1 35
10 3 4 3 3 3 5 4 3 4 2 5 5 44
11 3 3 3 2 3 5 3 3 2 3 5 5 40
12 4 4 4 4 4 2 4 4 3 4 4 5 46
13 3 3 3 5 3 2 5 2 2 2 4 2 36
14 2 2 2 2 2 4 2 2 4 2 2 4 30
15 3 3 3 3 3 5 3 3 3 3 5 5 42
16 2 4 2 2 2 5 2 2 3 2 5 5 36
17 5 5 5 3 5 5 3 5 4 5 5 5 55
18 4 4 4 5 5 5 5 4 3 4 5 5 53
19 4 4 4 4 4 5 4 4 4 4 4 5 50
20 4 4 4 5 5 4 5 4 5 5 5 4 54
21 4 4 4 4 4 5 4 4 5 4 4 5 51
22 4 4 4 4 4 4 4 4 5 4 4 4 49
23 3 3 3 5 5 5 5 3 2 3 5 5 47
24 4 4 4 3 4 5 3 4 1 4 4 5 45
25 4 4 4 4 4 5 4 4 5 4 4 5 51
26 4 4 4 4 4 4 4 4 5 4 4 4 49
27 4 4 4 4 4 5 4 4 2 4 4 5 48
28 3 3 3 3 5 4 3 5 2 5 5 4 45
29 4 5 4 4 5 4 4 4 5 4 4 4 51
30 5 5 5 5 3 5 5 5 5 5 3 5 56
31 4 5 5 3 5 5 4 5 5 4 5 5 55
32 4 4 5 5 5 4 5 4 4 4 5 4 53
33 4 4 5 4 4 5 5 4 5 4 4 5 53
34 4 4 5 4 4 4 5 4 4 4 4 4 50
35 5 5 5 5 5 5 5 5 4 5 5 5 59
36 4 4 4 4 4 5 4 4 3 4 4 5 49
37 3 4 3 3 2 5 4 3 3 3 2 3 38
38 4 4 4 3 3 2 4 4 4 4 3 2 41
39 3 3 3 3 3 1 4 3 5 3 3 1 35
40 3 4 3 3 3 5 4 3 4 2 5 5 44
41 3 3 3 2 3 5 3 3 2 3 5 5 40
42 4 4 4 4 4 2 4 4 3 4 4 5 46
43 3 3 3 5 3 2 5 2 2 2 4 2 36
44 2 2 2 2 2 4 2 2 4 2 2 4 30
45 3 3 3 3 3 5 3 3 3 3 5 5 42
46 2 4 2 2 2 5 2 2 3 2 5 5 36
47 5 5 5 3 5 5 3 5 4 5 5 5 55
48 4 4 4 5 5 5 5 4 3 4 5 5 53
49 4 4 4 4 4 5 4 4 4 4 4 5 50
50 4 4 4 5 5 4 5 4 5 5 5 4 54
51 4 4 4 4 4 5 4 4 5 4 4 5 51
52 4 4 4 4 4 4 4 4 5 4 4 4 49
53 3 3 3 5 5 5 5 3 2 3 5 5 47
54 4 4 4 3 4 5 3 4 1 4 4 5 45
55 4 4 4 4 4 5 4 4 5 4 4 5 51
56 4 4 4 4 4 4 4 4 5 4 4 4 49
57 4 4 4 4 4 5 4 4 2 4 4 5 48
58 3 3 3 3 5 4 3 5 2 5 5 4 45
59 4 5 4 4 5 4 4 4 5 4 4 4 51
60 5 5 5 5 3 5 5 5 5 5 3 5 56
61 4 5 5 3 5 5 4 5 5 4 5 5 55
62 4 4 5 5 5 4 5 4 4 4 5 4 53
63 4 4 5 4 4 5 5 4 5 4 4 5 53
64 4 4 5 4 4 4 5 4 4 4 4 4 50
65 5 5 5 5 5 5 5 5 4 5 5 5 59
66 4 4 4 4 4 5 4 4 3 4 4 5 49
67 3 4 3 3 2 5 4 3 3 3 2 3 38
68 4 4 4 3 3 2 4 4 4 4 3 2 41
69 3 3 3 3 3 1 4 3 5 3 3 1 35
70 3 4 3 3 3 5 4 3 4 2 5 5 44
71 3 3 3 2 3 5 3 3 2 3 5 5 40
72 4 4 4 4 4 2 4 4 3 4 4 5 46
73 3 3 3 5 3 2 5 2 2 2 4 2 36
74 2 2 2 2 2 4 2 2 4 2 2 4 30
75 3 3 3 3 3 5 3 3 3 3 5 5 42
76 2 4 2 2 2 5 2 2 3 2 5 5 36
 77 5 5 5 3 5 5 3 5 4 5 5 5 55
78 4 4 4 5 5 5 5 4 3 4 5 5 53
79 4 4 4 4 4 5 4 4 4 4 4 5 50
80 4 4 4 5 5 4 5 4 5 5 5 4 54
81 4 4 4 4 4 5 4 4 5 4 4 5 51
82 4 4 4 4 4 4 4 4 5 4 4 4 49
83 3 3 3 5 5 5 5 3 2 3 5 5 47
84 4 4 4 3 4 5 3 4 1 4 4 5 45
85 4 4 4 4 4 5 4 4 5 4 4 5 51
86 4 4 4 4 4 4 4 4 5 4 4 4 49
87 4 4 4 4 4 5 4 4 2 4 4 5 48
88 3 3 3 3 5 4 3 5 2 5 5 4 45
89 4 5 4 4 5 4 4 4 5 4 4 4 51
90 5 5 5 5 3 5 5 5 5 5 3 5 56
91 4 5 5 3 5 5 4 5 5 4 5 5 55
92 4 4 5 5 5 4 5 4 4 4 5 4 53
93 4 4 5 4 4 5 5 4 5 4 4 5 53
94 4 4 5 4 4 4 5 4 4 4 4 4 50
95 5 5 5 5 5 5 5 5 4 5 5 5 59
96 4 4 4 4 4 5 4 4 3 4 4 5 49
97 3 4 3 3 2 5 4 3 3 3 2 3 38
98 4 4 4 3 3 2 4 4 4 4 3 2 41
99 3 3 3 3 3 1 4 3 5 3 3 1 35
100 3 4 3 3 3 5 4 3 4 2 5 5 44
 Skor Variabel Citra Merek (Y)
No 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 3 5 4 4 5 4 2 5 5 4 5 4 50
2 5 4 4 5 4 4 4 4 5 5 5 4 53
3 4 2 5 4 2 4 3 3 3 4 3 5 42
4 5 5 5 5 5 4 5 4 5 5 5 5 58
5 4 4 4 4 4 5 3 2 5 4 5 4 48
6 4 5 4 2 3 4 3 5 5 4 4 3 46
7 3 5 2 4 5 3 2 2 5 4 5 3 43
8 5 4 5 5 4 4 4 4 5 5 5 4 54
9 5 4 4 4 3 3 4 4 5 4 4 3 47
10 5 3 5 4 4 5 4 2 4 5 5 4 50
11 5 3 3 4 3 3 4 4 4 4 3 4 44
12 5 5 5 3 3 4 4 3 5 3 3 3 46
13 4 2 5 3 2 3 3 3 2 3 2 3 35
14 2 2 2 4 4 2 2 2 2 4 4 4 34
15 3 2 3 4 3 5 3 4 2 4 3 3 39
16 3 3 3 5 3 2 3 3 3 5 3 3 39
17 5 5 5 4 5 5 5 5 5 4 5 4 57
18 3 3 5 3 3 4 3 5 3 5 3 5 45
19 5 5 5 5 4 4 5 5 5 4 4 5 56
20 5 4 5 4 4 5 5 5 4 4 4 4 53
21 2 5 4 5 4 4 2 5 5 5 4 4 49
22 5 4 4 5 4 4 5 5 4 5 4 4 53
23 5 5 4 5 4 3 5 5 5 5 4 4 54
24 3 5 5 3 5 4 3 4 5 3 5 5 50
25 3 3 4 3 5 4 3 3 3 3 5 5 44
26 4 2 4 5 5 4 4 5 2 5 5 5 50
27 4 5 4 4 4 4 4 5 5 4 4 5 52
28 4 2 3 4 4 5 4 5 2 4 4 4 45
29 4 3 5 4 4 4 4 4 3 4 4 4 47
30 4 2 4 5 5 5 4 4 2 5 5 5 50
31 3 5 4 4 5 4 2 5 5 4 5 4 50
32 5 4 4 5 4 4 4 4 5 5 5 4 53
33 4 2 5 4 2 4 3 3 3 4 3 5 42
34 5 5 5 5 5 4 5 4 5 5 5 5 58
35 4 4 4 4 4 5 3 2 5 4 5 4 48
36 4 5 4 2 3 4 3 5 5 4 4 3 46
37 3 5 2 4 5 3 2 2 5 4 5 3 43
38 5 4 5 5 4 4 4 4 5 5 5 4 54
39 5 4 4 4 3 3 4 4 5 4 4 3 47
40 5 3 5 4 4 5 4 2 4 5 5 4 50
41 5 3 3 4 3 3 4 4 4 4 3 4 44
42 5 5 5 3 3 4 4 3 5 3 3 3 46
43 4 2 5 3 2 3 3 3 2 3 2 3 35
44 2 2 2 4 4 2 2 2 2 4 4 4 34
45 3 2 3 4 3 5 3 4 2 4 3 3 39
46 3 3 3 5 3 2 3 3 3 5 3 3 39
47 5 5 5 4 5 5 5 5 5 4 5 4 57
48 3 3 5 3 3 4 3 5 3 5 3 5 45
49 5 5 5 5 4 4 5 5 5 4 4 5 56
50 5 4 5 4 4 5 5 5 4 4 4 4 53
51 2 5 4 5 4 4 2 5 5 5 4 4 49
52 5 4 4 5 4 4 5 5 4 5 4 4 53
53 5 5 4 5 4 3 5 5 5 5 4 4 54
54 3 5 5 3 5 4 3 4 5 3 5 5 50
55 3 3 4 3 5 4 3 3 3 3 5 5 44
56 4 2 4 5 5 4 4 5 2 5 5 5 50
57 4 5 4 4 4 4 4 5 5 4 4 5 52
58 4 2 3 4 4 5 4 5 2 4 4 4 45
59 4 3 5 4 4 4 4 4 3 4 4 4 47
60 4 2 4 5 5 5 4 4 2 5 5 5 50
61 3 5 4 4 5 4 2 5 5 4 5 4 50
62 5 4 4 5 4 4 4 4 5 5 5 4 53
63 4 2 5 4 2 4 3 3 3 4 3 5 42
64 5 5 5 5 5 4 5 4 5 5 5 5 58
65 4 4 4 4 4 5 3 2 5 4 5 4 48
66 4 5 4 2 3 4 3 5 5 4 4 3 46
67 3 5 2 4 5 3 2 2 5 4 5 3 43
68 5 4 5 5 4 4 4 4 5 5 5 4 54
69 5 4 4 4 3 3 4 4 5 4 4 3 47
70 5 3 5 4 4 5 4 2 4 5 5 4 50
71 5 3 3 4 3 3 4 4 4 4 3 4 44
72 5 5 5 3 3 4 4 3 5 3 3 3 46
73 4 2 5 3 2 3 3 3 2 3 2 3 35
74 2 2 2 4 4 2 2 2 2 4 4 4 34
75 3 2 3 4 3 5 3 4 2 4 3 3 39
76 3 3 3 5 3 2 3 3 3 5 3 3 39
 77 5 5 5 4 5 5 5 5 5 4 5 4 57
78 3 3 5 3 3 4 3 5 3 5 3 5 45
79 5 5 5 5 4 4 5 5 5 4 4 5 56
80 5 4 5 4 4 5 5 5 4 4 4 4 53
81 2 5 4 5 4 4 2 5 5 5 4 4 49
82 5 4 4 5 4 4 5 5 4 5 4 4 53
83 5 5 4 5 4 3 5 5 5 5 4 4 54
84 3 5 5 3 5 4 3 4 5 3 5 5 50
85 3 3 4 3 5 4 3 3 3 3 5 5 44
86 4 2 4 5 5 4 4 5 2 5 5 5 50
87 4 5 4 4 4 4 4 5 5 4 4 5 52
88 4 2 3 4 4 5 4 5 2 4 4 4 45
89 4 3 5 4 4 4 4 4 3 4 4 4 47
90 4 2 4 5 5 5 4 4 2 5 5 5 50
91 3 5 4 4 5 4 2 5 5 4 5 4 50
92 5 4 4 5 4 4 4 4 5 5 5 4 53
93 4 2 5 4 2 4 3 3 3 4 3 5 42
94 5 5 5 5 5 4 5 4 5 5 5 5 58
95 4 4 4 4 4 5 3 2 5 4 5 4 48
96 4 5 4 2 3 4 3 5 5 4 4 3 46
97 3 5 2 4 5 3 2 2 5 4 5 3 43
98 5 4 5 5 4 4 4 4 5 5 5 4 54
99 5 4 4 4 3 3 4 4 5 4 4 3 47
100 5 3 5 4 4 5 4 2 4 5 5 4 50
 Skor Variabel Kepercayaan Merek Asuransi (Z)
No 1 2 3 4 5 6 7 8 9 10 11 12 Total
1 5 4 4 4 4 5 3 5 3 3 5 5 50
2 5 4 5 5 5 4 4 5 4 4 5 4 54
3 5 5 4 5 4 5 3 4 3 5 4 5 52
4 5 5 5 5 5 4 5 5 4 4 5 5 57
5 5 4 5 4 5 5 4 4 5 3 4 4 52
6 5 4 5 5 5 5 4 2 5 5 5 4 54
7 5 5 4 4 5 3 5 4 3 3 4 5 50
8 5 2 5 4 4 3 3 5 5 3 5 2 46
9 5 1 4 4 4 3 3 4 3 3 4 3 41
10 4 5 4 4 5 3 5 3 3 3 5 5 49
11 4 4 5 4 5 3 4 4 5 3 2 4 47
12 3 5 4 3 5 2 5 3 4 3 3 5 45
13 3 2 3 3 3 3 3 2 3 3 2 2 32
14 4 3 4 4 3 4 3 4 4 4 5 3 45
15 4 2 4 4 3 4 3 4 4 4 4 2 42
16 3 5 3 3 4 3 4 2 3 3 5 4 42
17 3 5 3 3 5 5 5 4 3 3 5 5 49
18 4 3 4 4 5 4 5 2 4 4 5 5 49
19 5 5 5 5 3 5 3 4 5 5 5 5 55
20 5 5 5 5 4 5 4 5 5 5 5 4 57
21 3 4 3 3 5 3 5 4 3 3 5 5 46
22 5 4 5 5 4 5 4 5 5 5 5 4 56
23 5 4 5 5 5 5 5 5 5 5 5 5 59
24 5 5 3 5 5 3 5 5 3 5 5 5 54
25 4 2 4 4 5 4 5 5 4 4 5 5 51
26 5 3 5 5 5 5 5 4 5 5 5 4 56
27 5 2 3 5 5 5 5 5 3 5 4 5 52
28 5 5 5 5 4 5 4 4 5 5 5 4 56
29 5 4 5 5 4 3 4 4 5 5 4 5 53
30 4 4 5 4 5 5 5 4 5 5 4 5 55
31 5 4 4 4 4 5 3 5 3 3 5 5 50
32 5 4 5 5 5 4 4 5 4 4 5 4 54
33 5 5 4 5 4 5 3 4 3 5 4 5 52
34 5 5 5 5 5 4 5 5 4 4 5 5 57
35 5 4 5 4 5 5 4 4 5 3 4 4 52
36 5 4 5 5 5 5 4 2 5 5 5 4 54
37 5 5 4 4 5 3 5 4 3 3 4 5 50
38 5 2 5 4 4 3 3 5 5 3 5 2 46
39 5 1 4 4 4 3 3 4 3 3 4 3 41
40 4 5 4 4 5 3 5 3 3 3 5 5 49
41 4 4 5 4 5 3 4 4 5 3 2 4 47
42 3 5 4 3 5 2 5 3 4 3 3 5 45
43 3 2 3 3 3 3 3 2 3 3 2 2 32
44 4 3 4 4 3 4 3 4 4 4 5 3 45
45 4 2 4 4 3 4 3 4 4 4 4 2 42
46 3 5 3 3 4 3 4 2 3 3 5 4 42
47 3 5 3 3 5 5 5 4 3 3 5 5 49
48 4 3 4 4 5 4 5 2 4 4 5 5 49
49 5 5 5 5 3 5 3 4 5 5 5 5 55
50 5 5 5 5 4 5 4 5 5 5 5 4 57
51 3 4 3 3 5 3 5 4 3 3 5 5 46
52 5 4 5 5 4 5 4 5 5 5 5 4 56
53 5 4 5 5 5 5 5 5 5 5 5 5 59
54 5 5 3 5 5 3 5 5 3 5 5 5 54
55 4 2 4 4 5 4 5 5 4 4 5 5 51
56 5 3 5 5 5 5 5 4 5 5 5 4 56
57 5 2 3 5 5 5 5 5 3 5 4 5 52
58 5 5 5 5 4 5 4 4 5 5 5 4 56
59 5 4 5 5 4 3 4 4 5 5 4 5 53
60 4 4 5 4 5 5 5 4 5 5 4 5 55
61 5 4 4 4 4 5 3 5 3 3 5 5 50
62 5 4 5 5 5 4 4 5 4 4 5 4 54
63 5 5 4 5 4 5 3 4 3 5 4 5 52
64 5 5 5 5 5 4 5 5 4 4 5 5 57
65 5 4 5 4 5 5 4 4 5 3 4 4 52
66 5 4 5 5 5 5 4 2 5 5 5 4 54
67 5 5 4 4 5 3 5 4 3 3 4 5 50
68 5 2 5 4 4 3 3 5 5 3 5 2 46
69 5 1 4 4 4 3 3 4 3 3 4 3 41
70 4 5 4 4 5 3 5 3 3 3 5 5 49
71 4 4 5 4 5 3 4 4 5 3 2 4 47
72 3 5 4 3 5 2 5 3 4 3 3 5 45
73 3 2 3 3 3 3 3 2 3 3 2 2 32
74 4 3 4 4 3 4 3 4 4 4 5 3 45
75 4 2 4 4 3 4 3 4 4 4 4 2 42
76 3 5 3 3 4 3 4 2 3 3 5 4 42
 77 3 5 3 3 5 5 5 4 3 3 5 5 49
78 4 3 4 4 5 4 5 2 4 4 5 5 49
79 5 5 5 5 3 5 3 4 5 5 5 5 55
80 5 5 5 5 4 5 4 5 5 5 5 4 57
81 3 4 3 3 5 3 5 4 3 3 5 5 46
82 5 4 5 5 4 5 4 5 5 5 5 4 56
83 5 4 5 5 5 5 5 5 5 5 5 5 59
84 5 5 3 5 5 3 5 5 3 5 5 5 54
85 4 2 4 4 5 4 5 5 4 4 5 5 51
86 5 3 5 5 5 5 5 4 5 5 5 4 56
87 5 2 3 5 5 5 5 5 3 5 4 5 52
88 5 5 5 5 4 5 4 4 5 5 5 4 56
89 5 4 5 5 4 3 4 4 5 5 4 5 53
90 4 4 5 4 5 5 5 4 5 5 4 5 55
91 5 4 4 4 4 5 3 5 3 3 5 5 50
92 5 4 5 5 5 4 4 5 4 4 5 4 54
93 5 5 4 5 4 5 3 4 3 5 4 5 52
94 5 5 5 5 5 4 5 5 4 4 5 5 57
95 5 4 5 4 5 5 4 4 5 3 4 4 52
96 5 4 5 5 5 5 4 2 5 5 5 4 54
97 5 5 4 4 5 3 5 4 3 3 4 5 50
98 5 2 5 4 4 3 3 5 5 3 5 2 46
99 5 1 4 4 4 3 3 4 3 3 4 3 41
100 4 5 4 4 5 3 5 3 3 3 5 5 49
 Lampiran 3

OUTPUT SPSS

Regression X1 dan X2 terhadap Y

Descriptive Statistics

Mean Std. Dev iat ion N

Cit ra Merek (Y) 47.9000 5.91608 100
Identitas Merek (X1) 44.0300 6.31729 100
Loy alitas Merek (X2) 47.1000 7.09317 100

Correlati ons

Citra Identitas Loy alitas

Merek (Y ) Merek (X1) Merek (X2)
Pearson Correlation Citra Merek (Y ) 1.000 .587 .548
Identitas Merek (X1) .587 1.000 .285
Loy alitas Merek (X2) .548 .285 1.000
Sig. (1-tailed) Citra Merek (Y ) . .000 .000
Identitas Merek (X1) .000 . .002
Loy alitas Merek (X2) .000 .002 .
N Citra Merek (Y ) 100 100 100
Identitas Merek (X1) 100 100 100
Loy alitas Merek (X2) 100 100 100

Variabl es Entered/Removedb

Variables Variables
Model Entered Remov ed Method
1
Loy alitas
Merek (X2),
. Enter
Identitas a
Merek (X1)

a. All requested v ariables entered.

b. Dependent Variable: Citra Merek (Y)
 Model Summaryb

Adjusted St d. Error of
Model R R Square R Square the Estimate
1 .708a .502 .492 4.21818
a. Predictors: (Constant), Loy alitas Merek (X2), Identitas
Merek (X1)
b. Dependent Variable: Citra Merek (Y)

ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regression 1739.078 2 869.539 48.870 .000a
Residual 1725.922 97 17.793
Total 3465.000 99
a. Predictors: (Const ant), Loy alitas Merek (X2), Identitas Merek (X1)
b. Dependent Variable: Cit ra Merek (Y)

Coeffici entsa

Unstandardized Standardized
Coef f icients Coef f icients
Model B Std. Error Beta t Sig.
1 (Constant) 12.301 3.626 3.393 .001
Identitas Merek (X1) .439 .070 .469 6.272 .000
Loy alitas Merek (X2) .345 .062 .414 5.538 .000
a. Dependent Variable: Citra Merek (Y)

Casewi se Di agnosticsa

Citra
Case Number St d. Residual Merek (Y)
4 3.097 58.00
34 3.097 58.00
64 3.097 58.00
94 3.097 58.00
a. Dependent Variable: Citra Merek (Y)
 Residual s Stati sticsa

Minimum Maximum Mean St d. Dev iation N

Predicted Value 36.5887 53.9999 47.9000 4.19123 100
St d. Predicted Value -2.699 1.455 .000 1.000 100
St andard Error of
.436 1.268 .702 .205 100
Predicted Value
Adjusted Predict ed Value 36.7466 53.9999 47.9075 4.17335 100
Residual -6.16781 13.06376 .00000 4.17535 100
St d. Residual -1.462 3.097 .000 .990 100
St ud. Residual -1.481 3.158 -.001 1.006 100
Delet ed Residual -6.32858 13.57921 -.00748 4.31046 100
St ud. Deleted Residual -1.490 3.316 .006 1.028 100
Mahal. Distance .067 7.958 1.980 1.833 100
Cook's Distance .000 .131 .011 .026 100
Centered Lev erage Value .001 .080 .020 .019 100
a. Dependent Variable: Cit ra Merek (Y )

Charts

Histogram

Dependent Variable: Citra Merek (Y)

20

15
Frequency

10

Mean = 3.42E-16
Std. Dev. = 0.99
0 N = 100
-2 -1 0 1 2 3 4
Regression Standardized Residual
 Normal P-P Plot of Regression Standardized Residual

Dependent Variable: Citra Merek (Y)

1.0

0.8
Expected Cum Prob

0.6

0.4

0.2

0.0
0.0 0.2 0.4 0.6 0.8 1.0
Observed Cum Prob

Scatterplot

Dependent Variable: Citra Merek (Y)

60.00

55.00
Citra Merek (Y)

50.00

45.00

40.00

35.00

30.00

35.00 40.00 45.00 50.00 55.00

Regression Adjusted (Press) Predicted Value
Regression X1, X2 dan Y terhadap Z

Descriptive Statistics

Mean St d. Dev iation N

Kepercay aan Merek (Z) 50.2300 5.75924 100
Identitas Merek (X1) 44.0300 6.31729 100
Loy alitas Merek (X2) 47.1000 7.09317 100
Citra Merek (Y ) 47.9000 5.91608 100

Correlati ons

Kepercay aan Identitas Loy alitas Citra

Merek (Z) Merek (X1) Merek (X2) Merek (Y)
Pearson Correlation Kepercay aan Merek (Z) 1.000 .480 .620 .626
Identitas Merek (X1) .480 1.000 .285 .587
Loy alitas Merek (X2) .620 .285 1.000 .548
Citra Merek (Y) .626 .587 .548 1.000
Sig. (1-tailed) Kepercay aan Merek (Z) . .000 .000 .000
Identitas Merek (X1) .000 . .002 .000
Loy alitas Merek (X2) .000 .002 . .000
Citra Merek (Y) .000 .000 .000 .
N Kepercay aan Merek (Z) 100 100 100 100
Identitas Merek (X1) 100 100 100 100
Loy alitas Merek (X2) 100 100 100 100
Citra Merek (Y) 100 100 100 100

Variables Entered/Removedb

Variables Variables
Model Entered Remov ed Method
1
Citra
Merek (Y ),
Loy alitas
. Enter
Merek (X2),
Identitas a
Merek (X1)

a. All requested v ariables entered.

b. Dependent Variable: Kepercay aan Merek (Z)
 Model Summaryb

Adjusted St d. Error of
Model R R Square R Square the Estimate
1 .725a .526 .511 4.02662
a. Predictors: (Constant), Citra Merek (Y), Loy alitas Merek
(X2), Identitas Merek (X1)
b. Dependent Variable: Kepercay aan Merek (Z)

ANOVAb

Sum of
Model Squares df Mean Square F Sig.
1 Regression 1727.195 3 575.732 35.509 .000a
Residual 1556.515 96 16.214
Total 3283.710 99
a. Predictors: (Const ant), Citra Merek (Y ), Loy alitas Merek (X2), Identitas Merek (X1)
b. Dependent Variable: Kepercay aan Merek (Z)

Coeffici entsa

Unstandardized Standardized
Coef f icients Coef f icients
Model B Std. Error Beta t Sig.
1 (Constant) 13.413 3.661 3.664 .000
Identitas Merek (X1) .177 .079 .194 2.233 .028
Loy alitas Merek (X2) .330 .068 .406 4.833 .000
Cit ra Merek (Y) .281 .097 .289 2.904 .005
a. Dependent Variable: Kepercay aan Merek (Z)

Residual s Stati sticsa

Minimum Maximum Mean St d. Dev iation N

Predicted Value 39.0766 55.9240 50.2300 4.17689 100
St d. Predicted Value -2.670 1.363 .000 1.000 100
St andard Error of
.457 1.490 .768 .244 100
Predicted Value
Adjusted Predict ed Value 38.5321 56.1950 50.2229 4.15101 100
Residual -7.92246 8.52324 .00000 3.96514 100
St d. Residual -1.968 2.117 .000 .985 100
St ud. Residual -2.065 2.141 .001 1.010 100
Delet ed Residual -8.72374 8.72385 .00715 4.17554 100
St ud. Deleted Residual -2.101 2.183 .000 1.018 100
Mahal. Distance .284 12.557 2.970 2.730 100
Cook's Distance .000 .108 .014 .023 100
Centered Lev erage Value .003 .127 .030 .028 100
a. Dependent Variable: Kepercay aan Merek (Z)
Charts

Histogram

Dependent Variable: Kepercayaan Merek (Z)

20

15
Frequency

10

Mean = 3.47E-18
Std. Dev. = 0.985
0 N = 100
-2 -1 0 1 2 3
Regression Standardized Residual

Normal P-P Plot of Regression Standardized Residual

Dependent Variable: Kepercayaan Merek (Z)

1.0

0.8
Expected Cum Prob

0.6

0.4

0.2

0.0
0.0 0.2 0.4 0.6 0.8 1.0
Observed Cum Prob
 Scatterplot

Dependent Variable: Kepercayaan Merek (Z)

60.00

55.00
Kepercayaan Merek (Z)

50.00

45.00

40.00

35.00

30.00

40.00 45.00 50.00 55.00

Regression Adjusted (Press) Predicted Value
 LOYALITAS MEREK (X1)

1 2 3 4 5 6 7 8 9 10 11 12 total
1 Pearson Correlation 1 .300(**) .353(**) .890(**) .336(**) .245(*) .260(**) .165 .391(**) .334(**) .558(**) .148 .745(**)
Sig. (2-tailed) . .002 .000 .000 .001 .014 .009 .100 .000 .001 .000 .143 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
2 Pearson Correlation .300(**) 1 .356(**) .389(**) .197(*) -.133 .013 .459(**) .067 .126 .085 .597(**) .577(**)
Sig. (2-tailed) .002 . .000 .000 .049 .186 .896 .000 .511 .211 .402 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
3 Pearson Correlation .353(**) .356(**) 1 .462(**) .147 -.181 .191 .193 .098 -.135 .314(**) .444(**) .525(**)
Sig. (2-tailed) .000 .000 . .000 .143 .072 .057 .054 .334 .180 .001 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
4 Pearson Correlation .890(**) .389(**) .462(**) 1 .226(*) .058 .173 .255(*) .376(**) .188 .490(**) .308(**) .737(**)
Sig. (2-tailed) .000 .000 .000 . .024 .570 .085 .011 .000 .061 .000 .002 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
5 Pearson Correlation .336(**) .197(*) .147 .226(*) 1 .288(**) .576(**) .224(*) .221(*) .282(**) .466(**) .231(*) .619(**)
Sig. (2-tailed) .001 .049 .143 .024 . .004 .000 .025 .027 .004 .000 .021 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
6 Pearson Correlation .245(*) -.133 -.181 .058 .288(**) 1 .375(**) .107 .315(**) .850(**) .086 -.077 .365(**)
Sig. (2-tailed) .014 .186 .072 .570 .004 . .000 .289 .001 .000 .393 .444 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
7 Pearson Correlation .260(**) .013 .191 .173 .576(**) .375(**) 1 -.071 .000 .372(**) .174 .016 .435(**)
Sig. (2-tailed) .009 .896 .057 .085 .000 .000 . .485 1.000 .000 .083 .874 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
8 Pearson Correlation .165 .459(**) .193 .255(*) .224(*) .107 -.071 1 .035 .030 .022 .218(*) .404(**)
Sig. (2-tailed) .100 .000 .054 .011 .025 .289 .485 . .733 .769 .825 .030 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
9 Pearson Correlation .391(**) .067 .098 .376(**) .221(*) .315(**) .000 .035 1 .385(**) .304(**) .105 .449(**)
Sig. (2-tailed) .000 .511 .334 .000 .027 .001 1.000 .733 . .000 .002 .299 .000

Lampiran 4
 N 100 100 100 100 100 100 100 100 100 100 100 100 100
10 Pearson Correlation .334(**) .126 -.135 .188 .282(**) .850(**) .372(**) .030 .385(**) 1 .167 .105 .499(**)
Sig. (2-tailed) .001 .211 .180 .061 .004 .000 .000 .769 .000 . .097 .301 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
11 Pearson Correlation .558(**) .085 .314(**) .490(**) .466(**) .086 .174 .022 .304(**) .167 1 .405(**) .638(**)
Sig. (2-tailed) .000 .402 .001 .000 .000 .393 .083 .825 .002 .097 . .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
12 Pearson Correlation .148 .597(**) .444(**) .308(**) .231(*) -.077 .016 .218(*) .105 .105 .405(**) 1 .593(**)
Sig. (2-tailed) .143 .000 .000 .002 .021 .444 .874 .030 .299 .301 .000 . .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
total Pearson Correlation .745(**) .577(**) .525(**) .737(**) .619(**) .365(**) .435(**) .404(**) .449(**) .499(**) .638(**) .593(**) 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .
N 100 100 100 100 100 100 100 100 100 100 100 100 100
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
 IDENTITAS MEREK (X2)

1 2 3 4 5 6 7 8 9 10 11 12 total
1 Pearson Correlation 1 .775(**) .909(**) .575(**) .617(**) .160 .531(**) .856(**) .340(**) .847(**) .163 .271(**) .861(**)
Sig. (2-tailed) . .000 .000 .000 .000 .112 .000 .000 .001 .000 .105 .006 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
2 Pearson Correlation .775(**) 1 .736(**) .315(**) .437(**) .324(**) .336(**) .703(**) .389(**) .591(**) .219(*) .338(**) .759(**)
Sig. (2-tailed) .000 . .000 .001 .000 .001 .001 .000 .000 .000 .029 .001 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
3 Pearson Correlation .909(**) .736(**) 1 .535(**) .639(**) .169 .600(**) .819(**) .406(**) .765(**) .210(*) .262(**) .867(**)
Sig. (2-tailed) .000 .000 . .000 .000 .092 .000 .000 .000 .000 .036 .008 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
4 Pearson Correlation .575(**) .315(**) .535(**) 1 .572(**) .015 .864(**) .356(**) .151 .455(**) .213(*) .099 .633(**)
Sig. (2-tailed) .000 .001 .000 . .000 .882 .000 .000 .133 .000 .034 .329 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
5 Pearson Correlation .617(**) .437(**) .639(**) .572(**) 1 .183 .444(**) .713(**) .121 .700(**) .620(**) .345(**) .798(**)
Sig. (2-tailed) .000 .000 .000 .000 . .068 .000 .000 .232 .000 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
6 Pearson Correlation .160 .324(**) .169 .015 .183 1 -.086 .225(*) -.105 .146 .351(**) .826(**) .445(**)
Sig. (2-tailed) .112 .001 .092 .882 .068 . .396 .025 .299 .148 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
7 Pearson Correlation .531(**) .336(**) .600(**) .864(**) .444(**) -.086 1 .329(**) .270(**) .354(**) .101 -.090 .564(**)
Sig. (2-tailed) .000 .001 .000 .000 .000 .396 . .001 .007 .000 .317 .375 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
8 Pearson Correlation .856(**) .703(**) .819(**) .356(**) .713(**) .225(*) .329(**) 1 .295(**) .928(**) .265(**) .324(**) .840(**)
Sig. (2-tailed) .000 .000 .000 .000 .000 .025 .001 . .003 .000 .008 .001 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
9 Pearson Correlation .340(**) .389(**) .406(**) .151 .121 -.105 .270(**) .295(**) 1 .255(*) -.149 -.115 .368(**)
Sig. (2-tailed) .001 .000 .000 .133 .232 .299 .007 .003 . .010 .138 .254 .000
 N 100 100 100 100 100 100 100 100 100 100 100 100 100
10 Pearson Correlation .847(**) .591(**) .765(**) .455(**) .700(**) .146 .354(**) .928(**) .255(*) 1 .195 .238(*) .795(**)
Sig. (2-tailed) .000 .000 .000 .000 .000 .148 .000 .000 .010 . .052 .017 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
11 Pearson Correlation .163 .219(*) .210(*) .213(*) .620(**) .351(**) .101 .265(**) -.149 .195 1 .531(**) .481(**)
Sig. (2-tailed) .105 .029 .036 .034 .000 .000 .317 .008 .138 .052 . .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
12 Pearson Correlation .271(**) .338(**) .262(**) .099 .345(**) .826(**) -.090 .324(**) -.115 .238(*) .531(**) 1 .544(**)
Sig. (2-tailed) .006 .001 .008 .329 .000 .000 .375 .001 .254 .017 .000 . .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
total Pearson Correlation .861(**) .759(**) .867(**) .633(**) .798(**) .445(**) .564(**) .840(**) .368(**) .795(**) .481(**) .544(**) 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .
N 100 100 100 100 100 100 100 100 100 100 100 100 100
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
 CITRA MEREK (Y)

1 2 3 4 5 6 7 8 9 10 11 12 total
1 Pearson Correlation 1 .187 .486(**) .234(*) -.090 .259(**) .861(**) .175 .341(**) .188 .088 .010 .596(**)
Sig. (2-tailed) . .062 .000 .019 .373 .009 .000 .081 .001 .061 .385 .919 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
2 Pearson Correlation .187 1 .170 -.015 .354(**) -.006 .134 .280(**) .929(**) -.033 .362(**) -.090 .601(**)
Sig. (2-tailed) .062 . .090 .882 .000 .953 .184 .005 .000 .747 .000 .371 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
3 Pearson Correlation .486(**) .170 1 -.077 -.098 .438(**) .471(**) .246(*) .218(*) -.009 .006 .379(**) .507(**)
Sig. (2-tailed) .000 .090 . .446 .332 .000 .000 .014 .029 .932 .949 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
4 Pearson Correlation .234(*) -.015 -.077 1 .316(**) -.038 .371(**) .128 .041 .703(**) .288(**) .252(*) .441(**)
Sig. (2-tailed) .019 .882 .446 . .001 .708 .000 .205 .683 .000 .004 .012 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
5 Pearson Correlation -.090 .354(**) -.098 .316(**) 1 .249(*) .097 .120 .231(*) .166 .864(**) .384(**) .540(**)
Sig. (2-tailed) .373 .000 .332 .001 . .013 .335 .235 .021 .100 .000 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
6 Pearson Correlation .259(**) -.006 .438(**) -.038 .249(*) 1 .300(**) .218(*) .022 .048 .344(**) .299(**) .457(**)
Sig. (2-tailed) .009 .953 .000 .708 .013 . .002 .029 .830 .636 .000 .003 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
7 Pearson Correlation .861(**) .134 .471(**) .371(**) .097 .300(**) 1 .395(**) .155 .270(**) .088 .246(*) .676(**)
Sig. (2-tailed) .000 .184 .000 .000 .335 .002 . .000 .125 .007 .384 .014 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
8 Pearson Correlation .175 .280(**) .246(*) .128 .120 .218(*) .395(**) 1 .135 .215(*) -.029 .238(*) .506(**)
Sig. (2-tailed) .081 .005 .014 .205 .235 .029 .000 . .180 .031 .778 .017 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
9 Pearson Correlation .341(**) .929(**) .218(*) .041 .231(*) .022 .155 .135 1 .035 .399(**) -.105 .614(**)
Sig. (2-tailed) .001 .000 .029 .683 .021 .830 .125 .180 . .726 .000 .299 .000
 N 100 100 100 100 100 100 100 100 100 100 100 100 100
10 Pearson Correlation .188 -.033 -.009 .703(**) .166 .048 .270(**) .215(*) .035 1 .264(**) .184 .409(**)
Sig. (2-tailed) .061 .747 .932 .000 .100 .636 .007 .031 .726 . .008 .066 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
11 Pearson Correlation .088 .362(**) .006 .288(**) .864(**) .344(**) .088 -.029 .399(**) .264(**) 1 .313(**) .601(**)
Sig. (2-tailed) .385 .000 .949 .004 .000 .000 .384 .778 .000 .008 . .002 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
12 Pearson Correlation .010 -.090 .379(**) .252(*) .384(**) .299(**) .246(*) .238(*) -.105 .184 .313(**) 1 .422(**)
Sig. (2-tailed) .919 .371 .000 .012 .000 .003 .014 .017 .299 .066 .002 . .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
total Pearson Correlation .596(**) .601(**) .507(**) .441(**) .540(**) .457(**) .676(**) .506(**) .614(**) .409(**) .601(**) .422(**) 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .
N 100 100 100 100 100 100 100 100 100 100 100 100 100
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
 KEPERCAYAANMEREK (Z)

1 2 3 4 5 6 7 8 9 10 11 12 total
1 Pearson Correlation 1 -.004 .593(**) .849(**) .027 .423(**) -.192 .525(**) .346(**) .482(**) .296(**) .049 .624(**)
Sig. (2-tailed) . .972 .000 .000 .789 .000 .056 .000 .000 .000 .003 .627 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
2 Pearson Correlation -.004 1 .107 .147 .265(**) .119 .336(**) -.042 .011 .144 .201(*) .624(**) .492(**)
Sig. (2-tailed) .972 . .289 .144 .008 .237 .001 .679 .913 .154 .045 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
3 Pearson Correlation .593(**) .107 1 .580(**) .056 .340(**) -.114 .258(**) .859(**) .359(**) .131 -.076 .585(**)
Sig. (2-tailed) .000 .289 . .000 .579 .001 .260 .010 .000 .000 .193 .451 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
4 Pearson Correlation .849(**) .147 .580(**) 1 .049 .512(**) -.016 .435(**) .430(**) .808(**) .338(**) .186 .773(**)
Sig. (2-tailed) .000 .144 .000 . .632 .000 .876 .000 .000 .000 .001 .064 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
5 Pearson Correlation .027 .265(**) .056 .049 1 -.021 .828(**) .068 -.007 -.051 .112 .583(**) .427(**)
Sig. (2-tailed) .789 .008 .579 .632 . .840 .000 .504 .942 .612 .267 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
6 Pearson Correlation .423(**) .119 .340(**) .512(**) -.021 1 -.070 .253(*) .350(**) .583(**) .370(**) .189 .611(**)
Sig. (2-tailed) .000 .237 .001 .000 .840 . .491 .011 .000 .000 .000 .059 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
7 Pearson Correlation -.192 .336(**) -.114 -.016 .828(**) -.070 1 .011 -.043 .089 .167 .645(**) .404(**)
Sig. (2-tailed) .056 .001 .260 .876 .000 .491 . .915 .668 .379 .097 .000 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
8 Pearson Correlation .525(**) -.042 .258(**) .435(**) .068 .253(*) .011 1 .130 .209(*) .273(**) .115 .477(**)
Sig. (2-tailed) .000 .679 .010 .000 .504 .011 .915 . .198 .037 .006 .253 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
9 Pearson Correlation .346(**) .011 .859(**) .430(**) -.007 .350(**) -.043 .130 1 .447(**) .077 -.168 .491(**)
Sig. (2-tailed) .000 .913 .000 .000 .942 .000 .668 .198 . .000 .447 .094 .000
 N 100 100 100 100 100 100 100 100 100 100 100 100 100
10 Pearson Correlation .482(**) .144 .359(**) .808(**) -.051 .583(**) .089 .209(*) .447(**) 1 .286(**) .232(*) .681(**)
Sig. (2-tailed) .000 .154 .000 .000 .612 .000 .379 .037 .000 . .004 .020 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
11 Pearson Correlation .296(**) .201(*) .131 .338(**) .112 .370(**) .167 .273(**) .077 .286(**) 1 .234(*) .522(**)
Sig. (2-tailed) .003 .045 .193 .001 .267 .000 .097 .006 .447 .004 . .019 .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
12 Pearson Correlation .049 .624(**) -.076 .186 .583(**) .189 .645(**) .115 -.168 .232(*) .234(*) 1 .577(**)
Sig. (2-tailed) .627 .000 .451 .064 .000 .059 .000 .253 .094 .020 .019 . .000
N 100 100 100 100 100 100 100 100 100 100 100 100 100
total Pearson Correlation .624(**) .492(**) .585(**) .773(**) .427(**) .611(**) .404(**) .477(**) .491(**) .681(**) .522(**) .577(**) 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 .
N 100 100 100 100 100 100 100 100 100 100 100 100 100
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
 Lampiran 5

Tabel Nilai-Nilai "Product Moment"

Taraf Taraf Taraf

N Signifikansi N Signifikansi N Signifikansi
5% 1% 5% 1% 5% 1%
3 0,997 0,999 26 0,388 0,496 55 0,266 0,345
4 0,950 0,990 27 0,381 0,487 60 0,254 0,330
5 0,878 0,959 28 0,374 0,478 65 0,244 0,317
29 0,367 0,470 70 0,235 0,306
30 0,361 0,463 75 0,227 0,296
6 0,811 0,917 31 0,355 0,456 80 0,220 0,286
7 0,754 0,874 32 0,349 0,449 85 0,213 0,278
8 0,707 0,834 33 0,344 0,442 90 0,207 0,270
9 0,666 0,798 34 0,339 0,436 96 0,202 0,263
10 0,632 0,765 35 0,334 0,430 1 00 0,195 0,256
11 0,602 0,735 36 0,329 0,424 1 25 0,176 0,230
12 0,576 0,708 37 0,325 0,418 1 50 0,159 0,210
13 0,553 0,684 38 0,320 0,413 1 75 0,148 0,194
14 0,532 0,661 39 0,316 0,408 2 00 0,138 0,181
15 0,514 0,641 40 0,312 0,403 3 00 0,113 0,148
16 0,497 0,623 41 0,308 0,398 4 00 0,098 0,128
17 0,482 0,606 42 0,304 0,393 5 00 0,088 0,115
18 0,468 0,590 43 0,301 0,389
19 0,456 0,575 44 0,297 0,384 6 00 0,080 0,105
20 0,444 0,561 45 0,294 0,380 7 00 0,074 0,097
21 0,433 0,549 46 0,291 0,376 8 00 0,070 0,091
22 0,423 0,537 47 0,288 0,372
23 0,413 0,526 48 0,284 0,368 9 00 0,065 0,086
24 0,404 0,515 49 0,281 0,364
25 0,396 0,505 50 0,279 0,361 10 00 0,062 0,081
Sumber: Burhan Bungin, 2005:h. 268, Metodologi Penelitian Kuantitatif
 Lampiran 6

Tabel t

PROBABILITAS
df
0.10 0.05 0.02 0.01
1 6.314 12.706 31.821 63.657
2 2.920 4.303 6.965 9.925
3 2.353 3.182 4.541 5.841
4 2.132 2.776 3.747 4.604
5 2.015 2.571 3.365 4.032
6 1.943 2.447 3.143 3.707
7 1.895 2.365 2.998 3.499
8 1.860 2.306 2.896 3.355
9 1.833 2.262 2.821 3.250
10 1.812 2.228 2.764 3.169
11 1.796 2.201 2.718 3.106
12 1.782 2.179 2.681 3.055
13 1.771 2.160 2.650 3.012
14 1.761 2.145 2.624 2.977
15 1.753 2.131 2.602 2.947
16 1.746 2.120 2.583 2.921
17 1.740 2.110 2.567 2.898
18 1.734 2.101 2.552 2.878
19 1.729 2.093 2.539 2.861
20 1.725 2.086 2.528 2.845
21 1.721 2.080 2.518 2.831
22 1.717 2.074 2.508 2.819
23 1.714 2.069 2.500 2.807
24 1.711 2.064 2.492 2.797
25 1.708 2.060 2.485 2.787
26 1.706 2.056 2.479 2.779
27 1.703 2.052 2.473 2.771
28 1.701 2.048 2.467 2.763
29 1.699 2.045 2.462 2.756
30 1.697 2.042 2.457 2.750
31 1.696 2.040 2.453 2.744
32 1.694 2.037 2.449 2.738
33 1.692 2.035 2.445 2.733
34 1.691 2.032 2.441 2.728
35 1.690 2.030 2.438 2.724
36 1.688 2.028 2.434 2.719
37 1.687 2.026 2.431 2.715
38 1.686 2.024 2.429 2.712
39 1.685 2.023 2.426 2.708
40 1.684 2.021 2.423 2.704
41 1.683 2.020 2.421 2.701
42 1.682 2.018 2.418 2.698
43 1.681 2.017 2.416 2.695
44 1.680 2.015 2.414 2.692
45 1.679 2.014 2.412 2.690
46 1.679 2.013 2.410 2.687
47 1.678 2.012 2.408 2.685
48 1.677 2.011 2.407 2.682
49 1.677 2.010 2.405 2.680
50 1.676 2.009 2.403 2.678
51 1.675 2.008 2.402 2.676
52 1.675 2.007 2.400 2.674
53 1.674 2.006 2.399 2.672
54 1.674 2.005 2.397 2.670
55 1.673 2.004 2.396 2.668
56 1.673 2.003 2.395 2.667
57 1.672 2.002 2.394 2.665
58 1.672 2.002 2.392 2.663
59 1.671 2.001 2.391 2.662
60 1.671 2.000 2.390 2.660
61 1.670 2.000 2.389 2.659
62 1.670 1.999 2.388 2.657
63 1.669 1.998 2.387 2.656
64 1.669 1.998 2.386 2.655
65 1.669 1.997 2.385 2.654
66 1.668 1.997 2.384 2.652
67 1.668 1.996 2.383 2.651
68 1.668 1.995 2.382 2.650
69 1.667 1.995 2.382 2.649
70 1.667 1.994 2.381 2.648
71 1.667 1.994 2.380 2.647
72 1.666 1.993 2.379 2.646
73 1.666 1.993 2.379 2.645
74 1.666 1.993 2.378 2.644
75 1.665 1.992 2.377 2.643
76 1.665 1.992 2.376 2.642
77 1.665 1.991 2.376 2.641
78 1.665 1.991 2.375 2.640
79 1.664 1.990 2.374 2.640
80 1.664 1.990 2.374 2.639
81 1.664 1.990 2.373 2.638
82 1.664 1.989 2.373 2.637
83 1.663 1.989 2.372 2.636
84 1.663 1.989 2.372 2.636
 85 1.663 1.988 2.371 2.635
86 1.663 1.988 2.370 2.634
87 1.663 1.988 2.370 2.634
88 1.662 1.987 2.369 2.633
89 1.662 1.987 2.369 2.632
90 1.662 1.987 2.368 2.632
91 1.662 1.986 2.368 2.631
92 1.662 1.986 2.368 2.630
93 1.661 1.986 2.367 2.630
94 1.661 1.986 2.367 2.629
95 1.661 1.985 2.366 2.629
96 1.661 1.985 2.366 2.628
97 1.661 1.985 2.365 2.627
98 1.661 1.984 2.365 2.627
99 1.660 1.984 2.365 2.626
100 1.660 1.984 2.364 2.626
10000 1.645 1.960 2.327 2.576