6

S kin & Ti tr

Copyright Nguyen Hoang Sinh

 Ni dung bi ging

Khi nim
Phn loi
Quy trnh t chc s kin
S kin

Khi nim
Phn loi
Quy trnh thc hin ti tr
Quy trnh vn ng ti tr
Ti tr
 S kin

T chc s kin l mt qu trnh kt hp cc hot

ng lao ng cng vic s dng my mc thit b,
cng c lao ng thc hin cc dch v m bo ton
b cc cng vic chun b v cc hot ng s kin
c th no trong mt thi gian v khng gian c
th nhm chuyn ti i tng tham d s kin
nhng thng ip truyn thng theo yu cu

Lu Vn Nghim, T chc s kin,

NXB HKT quc dn 2009
 Mc ch

To mi trng v c hi giao lu, tng tc gia t

chc/doanh nghip vi cng chng

Gy s To s Gip Tng
ch cho quan tng doanh
sn tm t nhn s bn
phm, khch bit v ca
dch v hng thng cng ty
ca hiu
doanh
nghip
 Phn loi

Quy m khch tham gia

S kin trong nh S kin ngoi tri

Khai trng, khnh ng th, khi cng

thnh Hi ch
Gii thiu sn phm Biu din ngh
mi; hi ngh khch thut, cc tr chi v
hng cuc thi (th thao)
Hi ngh, hi tho, Chng trnh Team
hp bo building, outing
K nim thnh lp,
nhn danh hiu
Tic chiu i, tic
tri (catering)
 Phn loi

i
tng
khch
tham
gia
Quy trnh t chc
 1. Yu cu (Brief)

Yu cu/thng tin c bn
Do cp trn, khch hng a ra
Th hin trong bn brief
Bn brief:
Loi hnh s kin s t chc (hp bo, gii thiu sn phm,
talkshow)
Mc tiu t chc s kin l g?
Khch tham d l nhng ai?
C bao nhiu khch s tham d?
Khi no v u s kin s din ra?
Ngn sch l bao nhiu?
Sn phm hoc dch v ca cng ty c im c bit g?
 K thut t cu hi

5W + 1H
Xc nh ni dung cng vic 1W
(what)
Xc nh thi gian v i tng
3W (where, when, who)
Xc nh mc tiu, yu cu cng
vic 1W (why)
Xc nh cch thc thc hin 1H
(how)
 2. Sng to tng (Brainstorm)

Tp hp mt nhm ngi tin hnh sng to

tm tng
Cn nm r yu cu ca bn brief: c im sn phm,
thng ip ca sn phm, vn ha v hnh vi tiu dng
ca khch hng, v mc tiu truyn thng ca s kin
p ng 3 yu cu:
Xc nh tng ch o (concept) ca s kin
Cch thc t chc s kin nh th no lm ni bt
tng
Gn hot ng s kin vi hnh nh ca DN hay sn phm
 Concept/Theme

Concept:
tng ch o ca mt s kin
Linh hn ca s kin
Theme:
Ch ca s kin
Nhng hiu ng v phn nhn: thit k s dng trong
chng trnh, trang tr, hot ng ph hp vi Concept
nh ra
Din mo ca s kin
Theme chi phi ton b ni dung v cc hot ng
Event.
 Thit k s kin (Event design)

C th ha tng, bao gm:

a im t chc
Thi gian t chc chng trnh v thi gian din ra chng
trnh
Ch (theme) ca chng trnh
Thit k hnh nh cho chng trnh
Chng trnh chi tit, gm nhng hot ng g, thi gian ra
sao
 3. Lp k hoch (Planning)

C th ha chi tit tin hnh, gm:

Lch trnh
Ngn sch
Ngun nhn lc
Nh cung cp dng c, thit b
Vn chuyn
Phn tch ri ro
 Lch trnh

Pert

Gantt
4. Trnh duyt k hoch (Approval)

Gp khch hng/cp trn trnh by k hoch:

Tin trnh thc hin k hoch s nh th no
Mc kh thi ra sao
C s nh gi, o lng hiu qu m s kin mang li

 5. T chc thc hin (Execution)

Trc s kin (Pre-Event):

t chc trin khai mt k hoch, u tin i hi phi
c nhn s thc hin
T kho st a im, xin giy php, thit k, sn xut cho
n thu nhn s, gii tr vn ngh, dn dng lp t (set
up), truyn thng cho chng trnh, sp xp vic mi
khch, phng tin i li (nu c), tng duyt
(rehearsal)
Ngoi ra cn phi d phng cc ri ro, s c c th xy ra
c bin php ng bin ph hp
 T chc nhn s

a im, thit k n ung, qu tng

i k thut
i hu cn
i t chc
i F&B
i trang tr
Event Manager +
iu hnh chng trnh

i ti chnh
i giao t,
i ngoi
Ni dung i thu ngn
i
chng trnh,
chng trnh
ngh s
Bo ch, khch mi Ti tr, tin v, chi thu
i hnh Giy php,
chnh, giy t in n
 Dn dng chun b

Qu trnh dn dng chun b c thc hin ti ni

t chc s kin
Nn c mt bng nhng cng vic cn lm tin theo di
tin v khng b st bt c khu no
Cc trng b phn s iu phi nhn lc theo cng vic
c phn cng
Checklist cng vic
 5. T chc thc hin (tt)

S kin din ra (At-Event):

Lun theo di cht ch khi s kin din ra
iu chnh khi pht sinh vn
 5. T chc thc hin (tt)

Kt thc s kin (Post-Event):

Chuyn c v kho (removal)
Dn dp ni t chc (cleaning)
Sa li nhng vt dng s dng (repair)
Thanh ton hp ng cho cc nh cung cp (contract
acquittal)
Bo qun kho (storage)
 6. Tng kt nh gi (Evaluation)

Tng kt:
Tng kt, o lng hiu qu chng trnh: cng tc qung
co, truyn thng; s ngi tham d, ngi ng k mua
hng (nu c), s phn hi
Quyt ton chi ph, cc hng mc pht sinh, th lao
Hp rt kinh nghim:
Sau khi event kt thc, mi b phn s vit bo co ghi
nhn li nhng thiu st v qu trnh chun b, qu trnh
din ra v qu trnh kt thc s kin cng nhau rt kinh
nghim cho nhng s kin sau
 Ti tr

H tr ti chnh cho s kin quan trng, t chc hoc

c nhn tiu biu no

c im 2 loi ti tr

Thng qua ti tr Thng mi: Th

doanh nghip s thao, Ngh thut,
tranh th c nhng Vn ha, Gii tr
c hi qung b trn
Bo tr: Khoa hc,
cc phng tin Gio dc, T thin
truyn thng vi chi
ph thp hn qung
co, t c hiu
qu cao
 Li ch khi ti tr

Qung b hnh nh, Th hin trch nhim

tn tui t chc/DN XH

Ti tr

To ng lc cho Thu ht v to ra tin

hot ng bn hng tc truyn thng
 u & khuyt im
Thit lp hu hiu
ng i tng mc mi lin kt vi cc
tiu thng hiu ln khc

u im
Chi ph/khch hng
Tnh tng tc cao
thp

Tht bi chung vi Thng ip thng

chng trnh khng n tng v
Khuyt d nh
im
Hiu qu ph thuc
vo tn sut xut Kh kim sot c
hin
Quy trnh thc hin ti tr

Xc nh Hoch nh
i tng ngn sch

nh gi Xc nh
kt qu mc tiu

Theo di Xy dng
thc hin thng ip
Quy trnh vn ng ti tr

Ln tng Chun b
chng trnh h s ti tr

Bo co, K hoch
quyt ton truyn thng,
bo ch

Thc hin Lin lc,

chng trnh m phn
vi nh ti tr
 Case study

K hoch t chc s kin L tt nghip ARTI

Tho lun nhm:
Ch ca s kin th hin c tng ch o
nh ra khng?