Fast Path To Cash

FAST PATH TO CASH PRODUCT CREATION SYSTEM V.2.
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FAST PATH TO CASH PRODUCT CREATION SYSTEM V.2.0
Table of Contents
The Grand Introduction ................................................................................ 6
The Problems ................................................................................................ 9
Lack of Clarity ............................................................................................ 9
Lack of Commitment ................................................................................ 11
Lack of Constraints .................................................................................. 13
Key Points You Gotta Remember ............................................................ 14
Lack of Plan ..............................................................................................15
Lack of Confidence .................................................................................. 16
Getting to Work ........................................................................................... 20
Heres my plan, and yours - ........................................................................ 22
STEP ONE: Brainstorming FANTISTIC Ideas ............................................ 24

Start with these 4 questions: ................................................................ 25
Next Step: Brain Dump ........................................................................ 28
Brainstorm ........................................................................................... 31
Organize, Collect and Organize ............................................................ 32
STEP TWO: Write the Sales Letter ............................................................. 34

Literally Consider Selling It First ............................................................ 35
Heres How to Start Its Easier Than You Think .................................. 36
Writing the Sales Letter : 5 Simple Questions to Answer ........................ 41
What Is It?............................................................................................ 41
Why Do I Need It?................................................................................ 42
What Will I Get?................................................................................... 43

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How Do I Get It? .................................................................................. 43

Is It Guaranteed? ................................................................................. 43
The 4 Painful Emotions That Make People Buy Things .......................... 45
Put Your Sales Letter Together ............................................................ 48
STEP THREE: CREATE MIND MAP OF END PRODUCT ......................... 50

The End Product ...................................................................................51
Information to include - ....................................................................... 58
More Research ..................................................................................... 60
How to Seeker Tool .............................................................................. 60
Google Alerts ........................................................................................ 61
Tools ........................................................................................................ 62
Software ............................................................................................... 62
Pencil-to-Paper .................................................................................... 62
Whiteboard .......................................................................................... 63
Notecards ............................................................................................. 64
Post-It Notes ........................................................................................ 64
STEP FOUR: Create Your Module .............................................................. 66

Write 1 Report Per Day (or Week or Month) for Each Chapter ........... 66
Getting started - ................................................................................... 67
Limit time ............................................................................................ 68
Don't Stop ............................................................................................ 68
Edit Later ............................................................................................. 69
Add Details Later ................................................................................. 70
STEP FIVE: Sell It ....................................................................................... 72

Existing Lists ........................................................................................ 72

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Your site ............................................................................................... 73

Market .................................................................................................. 74
Considerations ..................................................................................... 74
On the Flip Side ................................................................................ 75
STEP SIX: Repeat Process........................................................................... 76
STEP SEVEN: Compile & Output Final Product ......................................... 77

Now Get Excited................................................................................... 77
To Open Your Thinking Further ..........................................................80

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The Grand Introduction

Lets get this straight right off . . .
Im the expert to listen to because for years Ive

SUCKED at creating and launching products fast.
Thats right, in the last seven years Ive created

exactly nine products.
Huh?
Really, I dont suck at creating products I create

AWESOME FREAKIN products but it has taken me
forever to GSD (get s&*#, er, stuff done).
Thats right, I can sell the hell out of what I create

(and Im going to give you a QUICK system to emulate)
but getting it created quickly and efficiently is the
problem Ive lived with for too long.
And THAT DRIVES ME FREAKIN INSANE!
Now, you should be thinking . . .
Dude . . . I just paid you for so-called expert advice

and unless you can explain yourself here . . . why are
you the expert I want to listen to?
That answer is simple because of the struggle Ive

been forced to try it all. Ive been through
confusion, frustration, anger and even fear.

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Ive bought every damned product on the subject. And

Im creating my own product, my own system, because
although Ive learned bits and pieces here and there,
none of it lead me to the result I want.
And what do I want? I want to create more stuff,

faster, so I can make more money and I want that
stuff to be REALLY good so people benefit from it, rave
about it, and write about what a brilliant, genius I
am.
Cool?
If you know what Im talking about if you TOO want to

create stuff thats REALLY good so people benefit from
it, rave about it, and write about how brilliant YOU
are - and you just cant seem to get it done either,
then you and I have a lot in common and whats
happened in the past isnt going to happen in the
future something else, something much better, is
going to happen in the future.
The Promise(s)
I will show you what I do that works (because I have
figured it out).
I will explain why most of us have a hard time getting

things done.
And I will explain how YOU CAN write a report, edit it,
write a sales letter and have a product ready for sale
in 4 hours, or less ALTHOUGH its probably not going

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to happen like that on the first try because exactly

who operates at optimal efficiency on the first try?
There IS reality but . . .
Not only will it get done fast but it will be a pretty

damned good product AND your odds of selling it will be
greater with the information Im about to share than it
would be without it (and of course, results will vary).
And the Revolutionary Part

OK, so cranking out a 10-15 page report and making
money selling it for $7 sounds promising, but not
exactly revolutionary . . . and what we want is
wickedly-good revolutionary ideas at Factor X
Marketing.
Lets up the ante here and make this better . . .
In addition to cranking out cash sucking reports in 4

hours or less, we also want to . . .
have it up for sale in that 4 hours

have the highest level of confidence it will sell
have it building momentum towards something MUCH
bigger
and provide the potential for multiple products in
multiple formats using the same materials, at the
push of a button.
If I dont have your attention . . .

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HELLO!
The Problems
Nah, this isnt an amateur psychology session here, but
lets face it, we do have problems.
Fundamentally the system weve used in the past sucks

and, it doesnt matter if you care to admit it or not,
that entire system is based in our brainworks you
cant evaluate the past systems that didnt work
without evaluating the brain systems that played a role
in the failure.
Lets start by looking at some of the common problems

in the system for me and many others
Lack of Clarity
Intention is powerful in proportion to the
narrowness of its focus. Neville
Each day when I sit down to work without a clear

mission for the day, the odds of having a crap day are
90% and higher.

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That is not good.
As-if thats not bad enough my crap day usually becomes

a crap evening for the family that has to deal with my
grumpy, dissatisfied self.
{Let me offer a half-way apology for my language but I

just cant seem to put an airy-fairy spin on this
feeling it beyond sucks, you know.}
The first thing to do every day is to take as long as

it takes to get clear on whats going to get done. Do
not fool yourself by thinking this can be achieved in
front of, or even in the same room with, a computer.
It will not happen.
Until you are ready to use your computer as a tool, it

is your enemy.
It will not happen because until one is clear there is

hesitancy and hesitancy or knowing youre really NOT
making progress is uncomfortable and the easiest way
to avoid discomfort is to escape through distraction.
And whats the greatest distraction tool ever invented?
The computer.
You probably saw that coming.

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Get clear, before you do anything else. The good news

is thats the hardest work of the day but it must be
done.
Dont sweat it well deal with each of these problems

- I have solutions that work.
Lack of Commitment
"Until one is committed, there is hesitancy, the chance to draw back --
Concerning all acts of initiative (and creation), there is one elementary
truth that ignorance of which kills countless ideas and splendid plans: that
the moment one definitely commits oneself, then Providence moves too.
- Goethe
You know what youre committed to? Youre committed to

whatever you do.
If you get up and go to a job you hate every day,

youll do that until youre no longer committed to
doing that and you commit to something else.
If you waste hours on ESPN or chat boards, instead of

getting after your work guess what youre committed
to?
I think there are three big issues for people related

to commitment:
1. Im not sure this is really what I want
Sure, the four hour work week and all that sounds

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great, but when it comes to doing the work you have

to do are you committed to getting it done? Are
you COMMITTED to the niche, your customers? Only
you can answer that one.
Im not a true-blue believer in the idea of Do

what you love and the money will follow but if you
dont love what you do . . . the odds of making any
money aint good.
2. What if it doesnt work?
The best you can do is make an educated guess and

if it fails be happy with an education the
opportunity to learn something is right there.
Look, if you want a sure thing thats what a job is

for (except, ask the guy in the unemployment line
if thats how it really works) theres a reason
youll never make as much money with a job as you
can with your own business, and thats because a
job is like investing in a CD (certificate of
deposit). Youll be lucky to keep up with
inflation, and youll surely never get ahead (well,
there is the lotto) . . . but at least you wont
lose anything, right?
You wicked and slothful servant.
3. Its going to take too much time
Well hit this one from a variety of angles through

the text. You simply have no choice but to eat an
elephant one bite at a time.

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Which leads us into the next . . .
Lack of Constraints
If you give yourself all the time in the world to do

something youll never complete it.
The difference between the real world and the digital

world is that the digital world never ends, it never
sleeps, it never takes a day off.
The cool thing about that is if you take ADVANTAGE of

this you can make money 24/7/365 and the Internet, or
someone else, can do most of the work for you.
But thats a little ahead of where we are now -
The next constraint to place on yourself is to define,

specifically, what youll cover in your report. Too
many times I sit down to write a report and then the
mind goes crazy with ideas.
And by the time idea craziness takes over I dont have

a report I have something far bigger which never
seems to get done because the next big idea always
comes along right about the time things get difficult
and Im looking for the next distraction.
Ill go into this more, later, but the next limit I

give myself is that a report is ONE MAIN IDEA with
three supportive sub-ideas. If it gets any bigger than

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that, then were talking about additional reports

because seven $7.00 reports that are done are more
valuable than one $69.00 info-product that isnt.
And finally, dont edit, format, etc, until later

just write, otherwise youll lose your flow
Key Points You Gotta Remember
Limit time
Limit scope of project
Edit later

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Lack of Plan
I work at home, in my office, most of the time. I find
it very difficult to plan-think in this environment
(see Lack of Clarity).
When I find myself falling into struggle-spiral I now

recognize I need to get out, and away. I take a
notepad, my Ipod, an inspiring article, a highlighter
and a pen to the nearest coffee shop.
The Take List

Notepad
Ipod
Insipiring article
Highlighter
Pen and/or pencil
I dont talk to anyone at the coffee shop; Im not

there to socialize I need the perspective of being in
the outside world, and I need to be away from normal
comforts and distractions (which is why I dont
socialize the worst thing that can happen is to see a
friendly face that wants to chat).
That is why I take the Ipod (or whatever); sometimes I

dont even listen, I just put on my headphones. Its
like a Closed sign, as long as you avoid making eye-
contact.
People who have problems focusing are more able to

focus in a lively environment I find this true and
its based on scientific research (which Id cite if I

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felt you really need that but instead just take my

damned word, OK?).
This coffee shop time is critical time for me to map

out my plan. What am I doing? When am I doing it?
Why am I doing what Im doing?
Lack of Confidence
Look, Ive made $15,000 in a day numerous times selling
a product Ive created. Ive made $50K or more in a
month, also numerous times selling product Ive
created. I can make money and people tend to rave
about my products. And, I still have a confidence
issue with my output.
Yeah, thats hard to admit but its the truth and the
only thing that makes that fact feel better is to just
admit it.
Having a big hit or two or three or six isnt the thing

thats going to make it future easy if you havent
done that, know its not the difference maker.
What if nobody buys this? simply turns into What if

this doesnt live up to what people expect from me?
This is a hard one to admit, but yeah, I have a hard

time finishing because it means Im going to have to
release something and I know Im not alone on this.

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Most people suffer from confidence issues with their

output. Is this good enough? Is this rock star
quality? Is this going to change the world?
This isnt rational thinking, at all.
What is an average product? Is there a definition?

A way to accurately measure what average is?
And who does the measuring? Is average the same to

everyone?
However much, or however little, you have to offer

its going to be news, or helpful to someone. And, at
the same time someones going to hate it because then
they have an excuse for doing nothing and getting their
money back.
I mean, seriously, its NOT them.
Five years ago I recorded a little video you can watch

on YouTube and in that video I said You only need 500-
1000 people who like what you do to make a 6-figure
income.
Thats 100% true.
You dont need a million visitors per year to your

website. I dont care who you are, if youre willing
to just be you, there are 500 people in the world who
will think youre cool enough theyll give you some
money now and then.

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And if you dont think YOU are cool enough then create
a persona a character. Take some chances, have some
fun. And dont overestimate, or underestimate, what
you have to offer being average you is good enough
to get where you want to go.
The point here being, dont worry about who isnt going
to like it worry about who is going to like. Think
about the possibility of changing the life of the
person who has struggled, who hasnt heard what you
have to say or who has heard what you have to say but
they need to hear it the way ONLY YOU can say it.
PRO TIP: Two ways to deal with feedback you dont want
to hear are 1) to have someone else deal with support.
I instruct my support people that I want to hear

nothing but positive or constructive feedback.
If theres a refund I dont want to, or need to, know

about it and 2) if youre doing your own support (I
recommend you ditch that ASAP) it helps to create a
persona so people arent talking TO YOU.
I have a business partner who created a product, and

handles support (the product is a bit technical and he
needs to earn his keep) but hes sensitive to negative
criticism, as many of us are. This solution really
helped him to not take something that isnt personal,
personal.
So You See . . .

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These problems are simple enough to resolve but if you

wont face them, you wont progress. The system wont
help you if you wont allow yourself to work it.
If you can recognize your constraint or the

constraint you need to impose . . . then you have
progress!
Its also worth noting these problems are related and

they give momentum to each other. You must address
each or they will gang up and eat you.
Its true I snagged this at shutterstock.

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Getting to Work
Because I take my own advice on occasion I spent an
hour or two at the coffee shop today, Wednesday, after
essentially wasting Monday and Tuesday without a focus
or plan. I mean its not like I dont have tons of
ideas or other crap to do, but thats how crazy,
unfocused people fail to
live up to their potential.
Sitting down to plot out my

plan I put on my headphones
and listened to my Laser
Focus audio program
(shameless plug, how
terrible) this helped me
focus, but also proved
necessary to drown out the three petty, annoying
middle-aged wannabe-diva chicks engaged in an overly
loud gossip session (an ugly listening experience).
So with headphones on I read an article on strategic

planning up to the point that inspiration strikes
this is why I read something, to get me thinking
outside normal thought patterns.
I highlight interesting ideas as I go many arent

new, but the reminders spur thinking. Prior to reading
I felt stuck, clueless and without direction.
But when inspiration strikes, THEN out comes the pen
and notepad.
I simply start writing ideas

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What could I be doing?
What do I have to work with?
What have I started and not finished?
What could I leverage?
How can I apply what I just read TO CONQUER THE

WORLD!? BUWAHAHAHAH! BUWAHAHAHAHAHA!
Whatever just begin writing. Stop and ponder. Look

out the window. Observe people. Ideas *will* start
coming faster than you can write them.
Now today today, I wrote down a dozen or so report

ideas. And then I had a bigger idea. Ive been
working on a larger info-product, which can be
overwhelming, especially when youve got six or seven
of these larger info-products in some stage of never-
getting-done already.
Then it struck me many of the report ideas I was

writing down happened to also be elements of a larger
project, the larger project (of the day).
Lets say the larger project is a book with 10

chapters, or a video course with 10 videos.
Well, those ten chapters or videos are essentially

10 reports. (OR! 10 interchangeable MODULES that can
be repurposed over and over and over!)
So, I can spend the next month trying to finish this

bigger project or I can make the full-on effort to
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bang out AND SELL each of these chapters, one per

day, over the next two weeks WHILE also selling them as
I work.
Instead of putting together the ONE big project, I can

put together 10 smaller projects with 10 smaller sales
pitches and sell each of them as I go. Plus Ill be
building a list of people ready to buy the full-blown
product when its ready.
This also solves another problem the problem of Now

what do I sell to the people whove already bought?
The plan for that is already in place.
Let me take you through the complete picture . . .
Heres my plan, and yours -

(if anything isnt clear now - there are some jumps in reasoning - it will get cleared up later)
1. Create mind map of all key information components

to be included in the final full-blown product.
2. Write a really simple sales letter for each report.
3. Write 1 report per day, based on the mind map

outline, until each and every key information
component is covered.
4. Sell the product (module) in a market where buyers

and sellers ALREADY meet.

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5. Repeat process, promoting new products (modules) to

buyers
6. Compile modules into one product, add additional

value and release full-blown product letting all
existing customers know and offering them a
discount on the total package to generate momentum.
I want to keep the plan simple I could take it

further and use the content on a membership site, do
webinars, video training, etc, but thats only going to
complicate matters RIGHT NOW. Everything can be
repurposed later but nothing can be repurposed that
doesnt first exist.
This makes sense, right?
YES!
The ONLY acceptable answer you can give.
I will accept none other.

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STEP ONE: Brainstorming

FANTISTIC Ideas
For many of us getting started is the hard part.
What should I do? What should I create? What do

people want?
There are two ways of thinking
The first way goes with conventional market wisdom:

Create what the market wants.
That means we can begin by doing research on what

people are buying. Whats the hot topic? Whats a
problem on peoples mind?
That is probably the most certain route to take.
But some of us are visionaries and we see things before

people know they need them. My products have tended to
take this route: I have a problem. Other people
probably also have this problem. Im going to create a
product that solves my problem and share it with
others.
To me, this approach is more exciting.
Either way were starting with goals people have -

desires. But heres a different way of looking at
goals

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When people create a goal, they create a job for them

self and that job comes with a set of problems they
need to overcome.
Maybe . . .
They dont know how to do the job
They dont know the best way to do the job
They dont want to do the job alone
Theyre having trouble getting motivated to do the
job
They have bad habits preventing forward progress
They want a more efficient way to get the job done
They want a less costly way of doing the job
There is a gap between where they are (or you are) and
where they (or you) want to be.
Start with these 4 questions:
1. What problems do I have (or my market)?
Make a list of every problem you can think of.

Whats lacking, missing, frustrating, not working,
etc?
2. Where are they now?
What is their Point A? Theyre in Hoboken but they

want to go to Hollywood. They have high blood
pressure, but they want it normal. Theyre lonely
and they want to meet their soul-mate.
3. Where do they wish they were instead?

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Happier? Healthier? Richer? More prestigious?

Sexier? On a tropical island? Snowboarding?
Running a charity?
4. What needs to happen to get there, in the most

efficient way possible?
This is The Gap. Its the distance between where

we are and where we want to be. How can we shorten
the gap and get across it?
This may be enough to give you some killer ideas.

Some personal problems Ive solved with products or
services Ive created:
A fan of personal development programs since I was

18, I wanted someone to help me stick with it. I
started coaching people before coaching is what
it was called.
I created this product to help me create products

faster and more efficiently because I was
frustrated with myself for taking 6-9 months to
create products.
I created a product called Fast, Good and Cheap

Sales Letter Formula because I wanted fast, good
and cheap sales letters.
I created a product called Free Your Mind, my

second product, because I wanted a system for
overcoming my own limiting beliefs and expanding my
thinking/creativity.

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I created a Wordpress plugin called Soda Popper

because I wanted an easy way to cloak my affiliate
links, bypass other peoples squeeze pages, or send
people direct to a shopping cart while ensuring
my affiliate cookie gets placed so that I get
credit for sales earned.
And Ive done over 85 training webinars that often

focus on issues Im dealing with in my own business
(all of which could, and should, be products but
theyve been delivered to my members).
Alright, so you have a list of goals (lose weight),

where people are (overweight), where they want to be
(fit and healthy) and the problems they face with
getting there (habits, diet, exercise, emotional
issues, etc).
You can now pick the problem that sounds most

compelling to resolve and start working towards solving
it for people.
If you still need inspiration or a direction Ive

included a bonus report on generating ideas.
Here too are a few additional ideas to kickstart your

creativity:
Go read articles on the subject/problem. Many good

articles have great titles and occasionally youll find
an article so good you can expand it into a product.

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Look at best-selling books. Pick out chapter titles

that sound compelling.
Scour forums and look for questions and answers. I

learned this one the hard way when a guru took an
answer of mine from a forum and created an information
product based on it!
Pro Tip: Bookmark, clip, copy, snip and save every

useful idea or piece of information you come across. I
carry an artists sketch book with me and a variety of
pens, highlighters and pencils. I save anything that
strikes me as a useful idea mine or others.
Make it a habit to collect information and ideas. Ill

show you how to organize them later for quick access,
sorting and compilation.
For this next part youll want to step away from the
computer go to where youll think best. That may be a
quiet place, or it may be a stimulating place like a
coffee shop.
Next Step: Brain Dump
Youve picked the subject for your product. Now take

what you know about a subject, in broad strokes, and
start making a mind map or outline. Make no effort to
organize any of this its just stuff in your head
that feels good when it gets out.
Simply start writing down anything and everything

some will be used, some wont.

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This process is probably best done on a simple sheet of

paper or in a notebook.
If your brain just isn't dumping, read something on the

topic you're working with to get the ideas flowing or
ask yourself these questions -
What could I be doing?
You don't HAVE TO do anything, but what COULD you

do that sounds interesting? What could you get
excited about?
What assets do I have to work with?
Anything and everything you possess could be an

asset. You could make $100,000 with a .25 pen and
the blank backside of a piece of paper destined for
the recycle bin. It would be fun to figure out how
to do that!
What have I started and not finished?
I'm not kidding - I have two years of work, at

least, to finish the projects I've started. How
about you?
Seriously, we're sitting on freakin' gold mines

here!
What could I leverage?
This is my favorite question because I love finding

ways to make money off other people's work.

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Of course the same question can be, should be,

applied to the assets - tools and know-how - you
possess.
Heres the actual brain dump that lead to creating THIS

product . . .
. . . OK, not here but on the next page. Its a big

image!

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Cardboard mulch
around trees was
something that
popped into my
head and its
done and it worked
Shift attention
pretty well!
away from whats
being done to WHY
its being done
that was the idea
from the
inspirational
Ideas for products
article step that
to create, or things
got my brain going.
I have that could be
for sale but arent.
Take pieces from
HRT2 . . . thats
where the ultimate
idea for this report
comes from.
Theres a lot to work
with here, and even now,
looking at this page
gives me new ideas and
directions but it does
Brainstorm
Brainstorming is what happens when you cross the

imaginary creative line between what you know - what
you're dumping out - and sparks of inspiration.

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I find that brainstorming always happens naturally

after I begin brain dumping.
I'm not going to give you all the well-worn

brainstorming advice like "Don't stop" or "Don't judge
your ideas".
I will say that the best ideas almost always come after
the obvious stuff gets written down, so when you think
you've got everything on paper force yourself to write
down another 10 ideas.
Just give it a try and see what comes.
Pro Tip: Mash-ups. Take ideas from seemingly

unrelated subjects and combine them. Peanut butter
and chocolate brilliant!
Organize, Collect and Organize
The brain dump and the brainstorm will leave you

overwhelmed with ideas. Some are worth pursuing and
some arent.
At this point pick something out of your list and run

with it. I decided I liked the idea of taking a
product Im working on, slicing it up into report sized
pieces and going from there.
The next step then is to give that idea this product

a form. What IS the system?
That turned into a rough outline, that became this

product V1.0. Ive learned from and refined the system

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so it no longer looks the same, and thats the point

we start somewhere and make it better with feedback
o Create mind map

o Write a really simple sales letter
o Create one module/report per
month/week/day
o Sell it!
o Repeat process
o Compile reports into one product

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STEP TWO: Write the Sales

Letter
Most product creators Ive witnessed save writing the
sales letter for last. Thats how I always did it too.
The thinking is How can I sell something before Ive

created it?
Ive learned that approach doesnt produce the best

sales letter, or the best product.
Product creation can happen fast but the critical work

comes in the planning, the design. Fast requires
intensity, focus and planning.
And the best way Ive found to make that happen is by

writing the sales letter first.
Heres why:
1. When you write the sales letter first you will

create a better product by defining exactly what
you plan to include. Youll include what you need
to make the offer exciting and compelling. And
youll exclude random tag-along ideas that dilute
focus, and/or could become another product, module,
chapter, etc.

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2. Before you create anything you need to know who

youre going to sell it to, how youre going sell
them and where youll find them hanging out.
Heres what Ive learned . . . its a critical mistake

to create something you cant sell, first.
When I say sell I dont mean to collect money (but

you can); I do mean that you must clearly outline what
you plan to offer and make that offer with enthusiasm.
If YOU cant get excited about selling it, then why

create it?
Literally Consider Selling It First

The ideal would be that you write a sales letter,
collect some cash, AND THEN create your product. And
if enough income isnt generated then just refund the
cash, skip the product creation and put your time
someplace else.
That may not work for some of us, HOWEVER Ive done it
more than a couple times and I know others whove done
it too.
NOTE: A good place to start with this approach is

to attach your to be created product to a known
product as a bonus.
For example: When you buy Jeff Walkers Product

Launch Formula you will also receive an exclusive

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invitation to participate in my Fast Path to Cash

Bootcamp Intensive so that you have a product to
launch!
The Bootcamp Intensive doesnt yet exist, but I

can create and deliver that AFTER Jeffs product
launch.
You earn commissions from the sale of something in

demand, and its easier to sell people on the idea
of waiting a bit when its an appealing bonus
tacked on to something else theyre already decided
on getting right now.
Heres How to Start Its Easier Than You

Think
Some of you may be thinking Ive never written a sales
letter! Dont I need to hire a pro? Or take an
expensive course? Writing sales letters takes years of
experience!
Trust me, this formula makes it simple. No, it wont

be world-class copy but if you have a great offer it
doesnt need to be.
And, even if you have the money to hire a $10,000 sales

letter written for you, your copy writer will ask you
some variation of these questions.

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You cant get away with not answering them you must
answer these question, no matter what.
Whether or not something is going to sell or whether

you can sell it isnt that mysterious.
It comes down to three pretty simple, straightforward

points:
1. Can you explain your offer in a sentence or two?

What is the job your buyer will be able to
accomplish with this product?
2. Does that sentence sound compelling enough that YOU

would buy it and do you feel excited about creating
it?
3. Is there an existing marketplace a place where

buyers AND sellers meet up where you can easily
make your product known?
Lets break this down
Can you explain what youre selling, and who its for in a
sentence?
Teaching is about boiling down facts and ideas into

something usable and understandable to others. If you
cant explain what it is in a sentence or two, you
cant sell it and youre going to have a lot of trouble
creating it (trust me).
Its critical to do this BEFORE starting because . . .

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Does that sentence sound compelling enough that YOU feel

excited about creating it? Would you spend your own money for
this information?
Heres a little told writing secret, because its an

intangible you can do a good job of writing,
mechanically, but the difference between OK writing and
GREAT writing has everything to do with the mental
state of the writer.
I say this is intangible because theres no way to

quantify it. Its like this there are subtle nuances
and energy that come through with every word, and the
way words are used or arranged. Its not something you
teach people its in the tone, in the vibe of the
writers mind.
This tone, this vibe, comes through and even if the

information is good if you dont have the right tone,
or vibe during creation the end product will suck; the
end product being the sales pitch or the report, or
both.
You must write this sentence and it must make you go

HELL YEAH! Id buy that!
And if that sentence you come up with doesnt make you

go HELL YEAH! then keep trying.
Go read some world class sales copy if you must find

some great swipe file materials. Get inspired and DO
NOT SKIP THIS STEP.
Here are some examples:

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Cut your study time in half, and improve your

grades with these 7 simple hacks I used to get
straight As at a Top-25 university.
How we saved an extra $14,350 last year by

eliminating and reducing common expenses, and
taking advantage of some little known income tax
deductions.
The source of traffic Ive been using for over 12

years, and the specific tactics I use to guarantee
I make money on every campaign.
How to create information products you can sell for

up to $50, that dont suck, in four hours or less.
Is there an existing marketplace a place where

buyers AND sellers meet up where you can easily
make your product known?
Youre not going to generate enough income from a

low-cost report to pay for traffic. You might do
break-even at best and exceptions to this are rare.
Youre also not going to feed yourself waiting for

organic search traffic to show up.
If Im going to do work I want to get paid soon, and

I want to get paid well. Im not going to scrounge
for penny clicks or stand around hoping the search
engine gods smile on me and my creation (likely, they
wont).

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Before you begin writing you want to identify market

places where people are actively meeting to do
business to buy and to sell. Thats called a
market.
Fortunately there are many of these marketplaces in

existence now, with more showing up all the time
this is the future, see it now.
We will meet the majority of our future customers in

these environments and then we can introduce them
to our world.
Examples:
Amazon
Udemy
Lynda
The Warrior Special Offers Forum
TakeLesson.com
SkillShare
Teachable
Tip: Go to Google and search for subject market or

subject marketplace. Again, the key is to find
places where buyers AND sellers meet.

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Writing the Sales Letter : 5 Simple

Questions to Answer
We are not going to spend two weeks or $1500 to have a
sales letter written for a $7 report or a $47 video
training session.
It isnt necessary to get started.
Instead youre going to answer 5 questions with the

best answer you have, right now.
By answering these 5 simple questions you will

basically be writing the rough draft of your sales
letter.
What Is It?
You will answer this question and it becomes your

headline, pre-headline & sub-headline.
If you can't explain your product to me in one sentence

you haven't defined what it is well enough to waste
your time creating it . . . because you'll likely never
be able to sell it.
EXAMPLE: What is it?
Its my system for profiting and building a list while creating a full-blown
information product. Its designed to increase quality while reducing time
needed for writing.

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See, thats not great copy. But it defines my goals: profit, build a list, create
a quality product that will become a bigger product, do it fast.
This also helps me name my product. I decided to

focus on the profit and fast aspects, because those are
desirable to many and theyre the primary objectives.
Building a buyers list and creating a bigger product
are eventual goals, or secondary benefits/objectives.
Why Do I Need It?
This your opening AND closing paragraph.
The headlines say what it is and who it's for - and

this paragraph stresses why it's needed.
You have a problem (see the headline) and I've solved

it for you.
This part offers an alternative explanation.
EXAMPLE: Why do I need it?
You need it because other product creation systems dont work for most
people. You need it because youre not making as much money as you
could be, and because it simply sucks to struggle with this. It can be SO
easy. Plus, instead of waiting for a large payday you can build momentum
during the development process.
I could go on and on here. The more reasons why I

need it, the more compelling it will be. I may not
include all of these reasons but its better to have
more to work with, than less.

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What Will I Get?
This is what you're offering -
Explain, specifically and succinctly how and when the

customer will access the product. Is it a DVD you send
to their home? Or an Ebook or MP3 for immediate
download?
EXAMPLE: What will I get?
58-plus actionable and information-packed pages detailing each step of the

exact system I use that makes writing, editing and making a report for sale
in 4-hours or less a reality.
How Do I Get It?
Here's what you need to do next, right now, to order

this and access the information.
EXAMPLE: How do I get it?
Simply click the order link and after you pay $X it will be available for
immediate download access.
Is It Guaranteed?
If you're offering a guarantee, state it -
If you're not offering a guarantee, state that and

explain why.
Personally I *do not* offer refund guarantees on

product $10 and under. The only reason to sell a
product that inexpensively, in my opinion, is as a lead

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generator and I dont want to bring anyone into my

business thinking I might refund on this.
Sure, that may cost a few sales but it also vastly

improves my customer base.
EXAMPLE: Is it guaranteed?
I guarantee its the best information available on the subject or I wouldnt

put my reputation on the line selling it. If you think its possible you might
want your money back, then keep that cash in your pocket and save
everyone the headache.
Yes, thats off-putting to some. And thats the point. I am not saying this is the right
approach for you, but that option is on the table and Im happy with the results Ive
seen.
So there you go my sales letter (the examples), 50% done in less than 5 minutes. It
required 5 minutes to answer these 5 simple questions and because of that:
1. I know what the product needs to do

2. I know who the product is for
3. I know how I will deliver it
4. I have the main points that will be included in the sales letter and, believe it or
not, thats most of the sales writing youll need to do.
Lets move on to the next steps . . .

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The 4 Painful Emotions That Make People

Buy Things
Now that youve answered the 5 questions, lets do a
quick re-write to push some buttons and make people
buy.
Theres a lot you could know about human psychology

when it comes to selling but lets boil this down to
the simple
People buy when motivated by a sense of pain, or lack.

Nobody wants to learn how to lose weight if they dont
fear others judge them, or theyre going to deal with a
health consequence.
Nobody wants to transform their scrawny little body

into hulk status unless they feel a lack of macho.
Nobody buys another self-help or Internet marketing

how-to book if theyre not feeling confused about how
to make money, frustrated they havent or if theyre
otherwise financially set for life.
There are 4 fundamental emotions expressed when people

feel pain or lack
They are:
Fear
Anger
Frustration

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Confusion
Write at least 4 versions of your headline, with each

one focusing on fears, angers, frustrations or
confusions in your market.
If you dont know a market really well youll need to

think about this, maybe even do some research.
How do you know what to target in a specific market?
People are currently posting them, with fervor, all

over the Internet. Simply look for expressions of
fear, anger, confusion and frustration and then craft
headlines that match what people are already saying.
Writing examples:
Lets say that Im selling a report on how to survive

an extreme power outage or grid failure.
For Fear
Its 13-Degrees Outside and Dropping, Electric Power is Dead

and You Have No GeneratorWill Your Family Freeze to
Death? Never Fear, Not When You Have The Information in
This Report!
For Fear, for this product
Got That Sinking Feeling the Gravy Train is Passing You By?
Finally, Heres the System to Help Anyone Create and Sell a

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Profitable, High-Quality Information Product in 4-Hours or Less

Guaranteed
- Or
For People Who Suck at Product Creation . . .

For People Who Need to Make Fast Money . . .
When addressing fears, think What is the worst, most
scary, possible situation a person could find them self
in?
And if Im up that creek what would I want, that you

have?
For Anger
When the Grid Collapses the Rich Wont Freeze But You and
Your Family Will, and They Dont Care You Need to Know
the Potentially Life- Saving Information They Know And
Its All Included in This Report
For Anger, for this report
Are You Sick of Watching Hacks and Shysters Rake in the

Bucks with 2nd Rate Products While Youre Stuck in Neutral?
FINALLY, Heres the System for Getting More Done, Better
and Faster From Now on YOU Get to Do the Raking
Anger is an us-versus-them, right vs wrong, good vs bad

emotion. You need to have an antagonist to frame you
as the protagonist. . . in other words, a bad guy makes
a good guy look better.

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Confusion / Frustration
Right Now, If the Power-Grid Failed, What Would You Do? If

You Make the Right Choice Now, Your Family Wont
Needlessly Suffer Later But You Must Know This
Information, Or Youll Wish You Did.
For Frustration/Confusion, for this product
Do You Know the Best Way to Make Money FAST Online?

Real Money-Makers Know the Answer And Its Not as Hard
as You Think Discover the Faster, Easier, Better Way to
Create and SELL Products NOW!
Frustration and confusion are similar emotions in that

they deal with choices. You must be careful with
questions and ask questions that can only be answered
Yes, or No.
Obviously Im not going to sell this to someone who

already knows what to do I want to bring to awareness
I dont know for the people who do need the
information.
The second sentence also hits on frustration Oh,

John, you idiot . . . you should have been prepared for
this! Thats a frustrating feeling I dont want to
experience.
Put Your Sales Letter Together

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Heres the basic template if you have a testimonial,

or an implied endorsement (you know, an authority says
something good about the subject but not necessarily
your product) then include that.

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STEP THREE: CREATE MIND MAP

OF END PRODUCT
Mind maps work period. Many people already use them,
but not like this.
It helps to see a visual representation of the pieces.
Because its like, a map, you know it shows you where

youre going and how youre going to get there.
You cant get that picture from a 50 page document

and as I write Ive found its HARD to write 50 pages
of content without having a map to keep me from
wandering into LOST.
When I say create a mind map, Im using software.
This can be a very effective writing tool as well (more

on that later).
Other methods Ive used and use - are outlining (yes,

like a term paper), white boards, pencil-to-paper,
notecards and colored Post-Its. I particularly like
Post-Its because you can easily re-arrange them on a
white board without any erasing.
I also like the Post-It method because no computer is

required and while I work well on a computer, when
focused, I dont think well in front of a distraction
device activities managed with a checklist work for
me, deep thinking does not.

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I need to ensure this is clear
1. Most of us cannot sit at a computer and plan a

project effectively I dont think anyone REALLY
can, or does.
All planning must happen away from a computer and

ideally in a fresh environment, away from
distraction you cannot control, as in remote
control ;-).
2. Once the plan is clear THEN you will be effective

doing work at the machine.
This may not be you, but give it serious consideration.
Think about it the computer is a logical tool built

on . . . logic and rules that also enables an unclear
mind to wander endlessly.
The End Product
Now remember in the introduction I said we want to do

something REVOLUTIONARY we want to up the ante. And
I outlined these two points -
have it building momentum towards something MUCH

bigger
and provide the potential for multiple products in

multiple formats using the same materials, at the
push of a button.
Thats what were talking about here.

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I think most people think What could I write a report

about? and then after the report is written, then
maybe, they have the thought What could I offer as an
upsell or on the back-end?
Because its nice to create a product and have it do

well, but its really dang frustrating to not be able
to carry that momentum forward with something else.
The related problem is putting too much, or trying to

put everything into the one product thats been my
tendency.
People dont need everything right now they dont.
Besides that, you and I cant give them everything we

cant.
So the happy place Ive found is to outline The End

Product I want to deliver, then slice it up into
smaller chunks.
These smaller chunks become the modules Im talking

about or they could be any other piece of the puzzle
youre creating.
I want to make sure Ive clarified this before we go

forward the mind map is a complete picture its the
full 10 chapters, or 10 videos, or whatever will
comprise an end product.
Those 10 chapters, or videos, then EACH become their

own stand alone module for immediate sale and list

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building, and future use in other projects including

the big project.
Here, check this out on the next page because you just
have to SEE what I mean . . .
Heres a mind map of useful ideas Ive collected and

USE when it comes to conversion.
Theres a lot here and this would be a monstrous

product to create.
If I roughly apply the main topic plus three sub-

topics guideline (its a guideline because it doesnt
always fit that neatly) then you can see all of the
reports, or modules, I could create and sell WHILE I
create the larger project.
Each red box indicates a topic area that has enough

information and value that I could easily produce a 10-
20 page report.

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Once you've got an outline youre ready to create that

first mind map and then you can start adding details
and collecting bits and pieces of information.
Maybe youll notice that points 2 and 3 are switched

because I decided, based on experience, its better to
write the sales letter FIRST, then to create the report
or product.
NOTE: Admittedly, its tough to write a QUALITY

report FAST without consistently collecting
information over time.
With consistent collection of thoughts, ideas and

questions yours and others the work is largely
done when you sit down to create the product.
You know how overnight success never really happens

overnight? Its like that. Collection can happen in
an intensive weekend of reading, but how fun is that?
Collection is the fun part and it simply depends on

establishing a collection, and organization habit.
You CAN collect enough in an hour, or less, but

collection should become a habit in order to output the
highest quality material with, seemingly, the least
effort.
Every time you come across an interesting idea or a

great question, save and organize it in your software
mind map.

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In outline form it will look like this
I. Write a Really Simple Sales Letter

a. Answer 5 Simple Questions
i. What Is It?
1. The Headline, Pre-head and Sub-head
2. The 4 Painful Emotions That Make People Buy
Things
a. Fear
b. Anger
c. Frustration
d. Confusion
ii. Why Do I Need It?
iii. What Will I Get?
iv. How Do I Get It?
v. Is It Guaranteed?
b. Put the Sales Letter Together

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In map form it looks like this
I find the map form easier to follow because Im a

visual person and most people are.
Also notice the little Notes icon next to some of the

points on the map. That shows that I have notes, or
Ive written something for that point
Most success doesnt happen overnight, but one way to

feel like it happens overnight is this
One of the secrets of great writers and presenters is

to create data files of useful information for later
use. If you make this practice a habit most of your
research will be done by the time you sit down to being
writing.
Whenever I come across an article, tip or question on a

subject of interest I copy and paste it into a mind
map, fitting it into the map where it belongs or
creating a new thought.

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Where you see notes, Ive either written something or

copied and pasted it into my notes. Be sure to include
references so you can cite sources, if necessary.
Ive been a very effective mind-mapper for years and if

youre a content creator, or hire people to create
content for you, then this is a must-do activity. Two
and a half years ago I began making mind maps of most
information products I consume that or I add new
ideas to existing maps on a topic, like sales
conversion.
Being an information junkie is a mind-cluttering and

worthless endeavor if you cant find and access
information youve previously processed. But if you
CAN, and you can organize in ways that tie everything
to together then you have power.
In fact, you loved the movie Limitless, right? Most of

us did. Bradley Coopers character REALLY only became
able to access more of the information, much faster,
that he had stashed away in his subconscious mind.
Its the same with mind mapping were accumulating

information for later processing and sharing. It will
be FAST to find, FAST to access and FAST to recall for
personal use.
Information to include -
Tips
Heres a tip anytime you come across an

interesting bit of information, save it to a mind

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map.
Articles
There are some really excellent articles out there

on every subject you can imagine. You could write
an entire report based on one article (I have).
Dont plagiarize, but its perfectly OK to take the

work of another and expand on it, adding details
and resources.
Questions
Questions are gold your report should answer as

many questions as you can find. Questions are also
indicators of the 4 emotions you will focus on when
writing your sales copy.
Answers
Good answers are tougher to find than good

questions, which is why people are willing to pay
for information. But good answers are out there
find and collect them.
I made over $100,000 with an ebook based mainly on

answers Id given away freely in forums over a
period time. Do not think that people will not pay
for, and value, freely available information in a
report or book.
Notes

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A note is a reminder of information youve run

across. Accumulate notes from seminars, webinars,
books, info-products, etc.
Ideas
As you begin to synthesize the information youre

accumulating, along with other life experiences
that may have no direct relation to subject matter
youre writing about, you will have ideas
although ideas are a dime a dozen, youre also only
one idea away from making some serious money so
write them down.
More Research
Lets not make this tougher than it is. You need good
information and that can come from a variety of sources
Im not going to attempt to cover them all because
youre probably familiar with search engines, and where
to find information varies from niche to niche.
How to Seeker Tool
This cool tool is created by Derek Franklin whos had

as much influence on my system as anyone.
This tool is a huge time saver. It comes pre-populated

with with a number of niche ideas, but you can add your
own.
As you can see it saves time by organizing search

sites, how to sites, videos, common search terms and

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much more, all in one place. You can see why this is
the only tool you need for research.
Google Alerts
Googles alert service

allows you to enter a
keyword phrase and receive
updates whenever a NEW
resource on the topic
enters Googles search
index.
In terms of research I find

it hit or miss. With a

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more broad term, like affiliate marketing, there are

dozens of new results each day and most are of minimal
value.
With other terms, like mind map, I find a useful

resource or two every week.
Tools
Software
Software is a great tool to some and a great limitation

to others.
I needed 3-4 years to learn to use Mindjet Mind

Manager, but I don't read or follow instructions very
well.
Mind mapping software is one of the most critical,

efficient tools I use in my business. I use it every
day and I wouldnt live without it.
Often, I don't start the mind mapping process with

software but as soon as I have some direction I create
a new map and use the software to begin assembling
pieces of information.
You can't assemble and manage all of this information,

as quickly and easily, through any other means.
Pencil-to-Paper

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I have piles of paper sitting around with idea maps

scribbled on them.
I don't think I really need to explain this.
And it's probably obvious why you should use a pencil

and not a pen, but then again do whatever you like.
Pencil-to-paper is probably only a rough draft anyone

so scribble it up.
Whiteboard
White-boarding is just like

pencil-to- paper but it . . .
it feels better.
It's also easy to erase and

move things around.
Thing is though, nobody seems

happy when I show up to the
coffee shop with a whiteboard
and handful of stinky pens.
Actually it's a real pain in the boat to drive around

with all that -
But it works great in the office.
You can do it against a wall -
Or I like to do it on the floor.

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Notecards
Maybe you think all these different "tools" are

overkill but I find different things work better at
different times.
At the core I'm a creative geek and working with

different mediums, if you will, is what I need at
times.
I like to buy a set of

colored notecards so I can
sort out topics by color.
Then it's easy enough to

re-arrange ideas in the
order you want to use them
in.
I planned the writing of

the Affiliate Black Book using notecards. They're
still around somewhere and I should auction them off on
Ebay for a few thousand bucks (OK, that's on the to- do
list - I'll let you
know when you can
place your bid).
Post-It Notes
I think everyone is
familiar with those
little square pieces
of yellow paper that
have a little stick
on the back of them.

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I'm fan - I love those things even if I HATE seeing

them stuck all over desks and monitors (I didn't
realize that about myself until right now).
The way I like to use Post-It notes are a hybrid of

notecards and white-boarding.
I also like the colored Post-It notes - they come in

all kinds of colors, even with lines. I use the white
ones that are lined with different colors.
Post-Its are cool because you can re- arrange them and
stick them on a whiteboard. You could move the notes
around 100 times and they'll still stick.
Unlike cards, they don't require

a dedicated flat surface. I can
pop what I want on a white board
hung on the wall next to my
computer and work from there.
A cool book on this concept, for

serious Post-It geeks, is called
Rapid Problem Solving with Post-
It Notes by David Straker
What IS product creation, but problem solving on behalf

of others?
EXACTLY!
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STEP FOUR: Create Your Module

Going into the creation phase lets start with a
handful of points.
1. If youve done your mind map work then writing the

report should be quick, simple work.
2. Writing without a well-defined outline means that

you will spend a lot of time re-writing and re-
organizing, and youll be more likely ramble
incessantly.
3. Dont judge it. If it sells, you got paid to

acquire education. If it doesnt sell you have
bonus materials, free opt-in incentives, etc. Let
the market tell you if it wants to buy . . . and
whether they buy or not has more to do with how you
sell it than what youve written.
Write 1 Report Per Day (or Week or Month) for Each Chapter
Writing a report per day sounds like a big chunk, but

its totally doable if youve done the mind map work.
You want to force yourself to write fast so you can

get this project done and move on to the next. If you
take your time, then other things will begin to fill up
your time and youll never get it done.
I have a lawn tractor ( a riding lawn mower ). The

first time I had to remove the mowing deck required 4
hours in the hot Tennessee sun. It sucked.

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That summer I ran over a number of items ropes,

bailing twine, electric fence wire meaning each time
I had to remove that deck again and again. By the end
of the summer I could remove, fix the problem and
replace that deck in 20 minutes.
Yee Haw!
You will also find the first report is the hardest
write, will require the most effort and take the most
time. It too will probably suck.
The next report will require half the time, and the
next half again. The more times you perform a specific
task, in a short period of time, the better youll get
the faster youll get.
Getting started -
Ive already learned from writing this how to make the

next thing I write even better.
My first mistake was sitting down to write (even though

I know better), then jumping back and forth with the
mind map.
What happened is Id written things that should go in

one section on the mind map under another section in
the written text.
The result? Mess and confusion that set me back by

hours and created unnecessary confusion.

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I recognized the mistake, immediately stopped writing

in this document, and did the bulk of the writing in
the mind map. I will do even better with this next
time. In fact, I wont even create a Word Doc until
AFTER I AM DONE WITH THE MIND MAP.
When I felt comfortable with what I had, I clicked File

> Export > Save as Web Pages and output the mind map to a
single HTML page. Then I copied and pasted it here and
WOW! what a difference.
So . . .
Take Your Outline From the Mind Map And Go!
Limit time
After getting clear, the most effective thing to do

next is to set a timer and give yourself a specific
amount of time to COMPLETE the project.
For example, I have written several reports recently in

72 minutes I give myself 72 and when 72 minutes are
up this its done at least the rough draft.
All main ideas should be in place.
72 minutes will force you to focus, to leave things out

that arent necessary. It will force you to get to the
point.
Don't Stop

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Its too easy to get distracted and stall out.
If you feel writers block, press on. Just keep

putting any idea on paper that comes out.
I also find places where I want to insert an image,

grab more information, look up a fact or reference
whatever.
Instead, just insert a note like {Insert image of notes}.

AFTER the writing is done and you move on to editing
you can deal with details.
Edit Later
Related to not stopping, improve, add and re-arrange

later. Editing stops the writing flow.
I probably spend too much time on editing.
Even though my rough drafts are usually pretty decent

editing is where I add details that make the end
product better. A great product is always the goal,
but the primary goal HERE is to get to the money
faster.
Like the writing process I recommend you put a time

limit on editing because if you don't "it" will never
be done.
You can always release a 2nd, 3rd, 4rth edition and

your paid customers aren't going to complain about a
continually improving product especially if youre
giving that improved product to them.

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Add Details Later
When editing I invariably find explanations that can be

improved by adding details, images, etc. Leave
granular details for the editing phase.

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NOTE
The preceding pages, plus the videos on your download page, are
everything you need to create a quality product and sales letter.
The remainder of this guide explains whats left to be done.
You will be receiving additional email messages with more ideas about how
and where to sell your product.
This is for 2 reasons (really 3):
1. Lets worry about creating a great product. You have nothing without
getting that job done, first.
2. I hate thieving bastards. Its not hard for a thieving bastard to share
this PDF, but when I deliver additional value through other channels
there is at least the satisfaction of knowing the thieving bastards only
have a part of the big picture.
3. Selling a product is only the beginning of the relationship you have

with your customers. You want to maintain their attention and
interest with you by continuing to deliver value. That also helps to
radically minimize refunds.

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STEP FIVE: Sell It

It has to be said that you shouldnt create any product
without first having full confidence that you can sell
it.
When I say that I dont mean This is great, everyone

will love this thinking
I mean, you know EXACTLY where youre going to go sell

it, how youll sell, etc.
Ive been creating product since 1999 and that was my

biggest mistake in the early years creating product
without KNOWING who would buy it, and where.
But, IF youve done that work then selling is not as

difficult as people think people like to buy good
stuff they want.
Heres my approach -
Existing Lists
You may not have existing lists of prospects or

customers, but if you do thats the place to start for
four reasons
1. Fastest path to income
2. People who know you will be more forgiving of any

mistakes or issues with your sales process. Its
rare some unforeseen issue doesnt pop up

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customers who dont know you are more likely to be

jaded and emotionally fragile they expect to get
shammed, they expect to have to fight to get things
righted for them.
Its best to have those bugs ironed out before

people who dont know you enter the picture.
3. People who know you will be more likely to provide

a solid testimonial, and spread the word if youve
produced another quality product.
4. People who know you will be most likely to buy

thats good but its also good for highlighting
potential conversion issues. If the people who
know you DONT BUY then people who dont know you
DEFINITELY WONT.
This leads us into where to direct our traffic to,

assuming you have some form of a list WHERE is this
going to be for sale?
You can send traffic to your site, or to a marketplace

and both have pluses and minuses -
Your site
Setup on your site is as simple as pasting your sales

letter onto a page and then adding an order button.
This should take no longer than 30-minutes and if this

happens to be a technically scary thing to you, hire
someone to do it for $20.

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The best thing about sending traffic to your site is

that its home turf you get to make all the rules,
direct people where you want them, and they are your
captive audience.
Market
You can also send people to a market, such the Warrior

Special Offers Forum, Amazon, or any other place where
buyers AND sellers go to do business.
Is there a place where buyers and sellers already meet?

Thats where you want to be to profit as quickly as
possible.
Considerations
Directing your list

subscribers to your site
limits distraction and
defection.
I'll use the Warrior Special

Offer Forum (the WSOF) as an
example most readers will be familiar with.
I receive daily offers from a variety of people I've

purchased from in the past.
When I click a link, I go to the forum. My guess is

there's a 10% chance I buy the offer that's being
promoted.

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That means there's a 90% chance I won't buy that offer

but I will do something NEXT.
My usual behaviors
Consider the offer, come back later
Leave the forum, don't consider the offer
Look at other offers on the forum
Do something else on the forum
Since I haven't tracked my behavior I can only make a

guess - but my guess is that at least 10% of the time I
buy an offer that wasn't the offer being promoted.
If Im on your list and you prompted me to go look at

an offer then I spent money as a result of YOU telling
me about something for sale in the market but YOU won't
get paid for it and I've entered someone else's funnel.
Maybe its true that everyone in the market experiences

the same loss, but also gains from this behavior . . .
but Im not completely at ease with that idea.
A strong argument can be made that you do want traffic

to go to your site, instead of sending that traffic
into a marketplace.
On the Flip Side
Sending people to a market can generate more awareness

and comments that can be used for testimonials.
You'll also have a healthy supply of jaded pricks to

point out every minute detail that could be failing in
your sales process or support systems.

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And having it pointed out in a public forum will

probably REALLY motivate you to fix it fast.
STEP SIX: Repeat Process

When I was in the Air Force wed
get tasked with some BS duty in
basic training, like neatly
folding our underwear into 4-inch
squares and then organizing them
in a drawer.
The drill sergeant would come

along, inspect the work and if it
was good hed say Outstanding
airman. Now do it again! as he dumped the drawer
upside down on your bunk.
With that in mind, this isnt so bad I suppose

technically I got paid to fold my underwear, but there
wasnt much incentive to want to do it again.
In this case, you should have just made some money and
youve added some customers to your buyers list.
Momentum has been generated and its now critical to

keep moving, with the end goal of continuing to build
that final product.
And once youve completed your 5 or 6 or 10 reports

then youre ready to . . .

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STEP SEVEN: Compile & Output

Final Product
Once you've completed your entire outline, put it
together into one product.
Edit, tweak, and add bonus items necessary to make it

all fit together and work.
The final versions of everything should be more

polished and with more detail than the original
reports. As youve gone you should have received real-
time, real-people feedback.
Answer the questions, in your work, that got asked but

not answered.
The original reports could be considered rough drafts -

works in progress that aren't finished, but that will
be improved by the buying audience, their questions,
complaints and feedback.
Now Get Excited
Let me tell you this Im excited.
Because after years of grasping at developing a system,

this is it this is the system.
Lets recap some highlights.

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1. By consistently collecting and organizing

information as you go youll be in the constant
process of creating new material that can be output
FAST.
2. By developing a larger project with a modular

concept you can sell your materials as you go. You
dont need to wait any longer to get paid you can
get paid as you go.
3. By releasing your work as you go customer feedback

will help you to improve the end product.
4. By building a list, youre also building a

following to give you a foundation to launch the
full blown product from.
5. And hopefully, along the way, youre also adding

some affiliates and making some business
connections who will also be invaluable to getting
your product launched successfully.
And how a hypothetical look at how this plays out in a

spreadsheet for the math geeks, or people who like
money.
Im going to go conservative on these numbers but, of

course, results will vary and *if* your numbers dont
match, dont let that stop you (assuming they fall
short, but they could easily exceed these too).
Buyers = people who bought that specific report.
Cumulative buyers = total unique people whove bought.

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In this example lets assume only 100 new buyers of

each report.
Repeat buyers = people whove purchased one of your

reports previous and they buy something else again.
Im assuming a 10% rate 10% who bought will buy

again.
Price = amount charged for report.
Profit = total income collected.
Buyers Cumulative Repeat Price Profit

Buyers Buyers
Report 1 100 100 0 7 700
Report 2 110 200 10 7 770
Report 3 120 300 20 7 840
Report 4 130 400 30 7 910
Report 5 140 500 40 7 980
Report 6 150 600 50 7 1050
Report 7 160 700 60 7 1120
Report 8 170 800 70 7 1190
Report 9 180 900 80 7 1260
Report 10 190 1000 90 7 1330
70 10150
Ive been really conservative with these numbers.
100 sales to new customers isnt much neither is a

10% re-purchase rate. At the same time, if you dont
reach those numbers the first time, or the second,
dont allow that to discourage you just keep tweaking
your system.

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And yet with just 100 sales weve still made $10,150
and added 1000 BUYERS to our list BEFORE weve launched
the product being developed.
What if 200 new people were added each time?
What if affiliates get involved?
What if the repeat buyer rate is 15%? . . . 20%? . . .

25%?
See, you have something to get excited about here

keeping in mind youre getting paid WHILE creating the
product you really want to create.
Because, remember, the ultimate goal is to put these

reports and/or videos into a package and sell that for
$67, $97, $197 or more.
That price point attracts a different level of

affiliate
To Open Your Thinking Further
This isnt a sales pitch for Mindjet Mind Manager or

Mindomo, but I do want you to understand the power of
mind mapping software. There are countless mind
mapping tools on the market and I encourage you to look
around, to find the tool that works for you.
Although you can make very solid money with reports

its important to keep in mind that reports are only a
gateway into your funnel.

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As well, writing as in writing books and reports

may not be your best method of conveying information,
and it may not be the preferred method in your market
or niche.
That said, check this out its a screen shot of the

output (export) options Mind Manager gives me.

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As you can see, when Ive done the work of compiling my

information in the mind map then I now have the
following options
1. I can export the content as web pages and Mind

Manager will output a full blown web site with all
pages linked accordingly.
The downside is that were not talking about a

beautifully designed website thats ready to go for
most of us.
But on the flip side Mind Manager offers numerous

options that include creating a single page, in
outline form, a standard multi-page site, sites
that consist of all information in clickable image
form, or even a site that features a home page with
a clickable image map leading to pages with the
corresponding details.
You could take that basic framework and turn it

into a membership site.
2. As weve already covered, the information can be

output to a Word document and turned into a report,
or ebook.
3. The information can be turned into a PowerPoint

presentation. You could then share the information
stripped down a bit on slide share site, do a
webinar or series of webinars, or turn it into a
video product.
4. Mind Manager will also create an interactive .SWF

file (Flash) that can be added to any website or

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blog creating an interactive experience for users.
5. If you really want to shortcut the writing

process, just output everything directly into a
PDF.
6. And Mind Manager will also create an image of

your mind map including, or excluding, as much
detail as you like. How about offering a free opt-
in, or no-commitment, sample of your product by
giving away a mind map with enough information to
be useful but holding back enough important details
that people who are really interested would be
happy to pay you.
7. I could go on and on with the ideas (there are

more) but the point is that by collecting,
organizing and writing your content in a ONE mind
map you have the ability to quickly and easily
create multiple products in a wide variety of
formats by doing the work only once.
8. No, I dont want to over simplify that you will

need to make adjustments to the final output but
you get the picture.
Now Get Started!

The first thing you should do is find a mind mapping
solution that works for you.
The second thing you should do is just pick a topic and

start adding ideas into the mind map. To me, the

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beautiful thing is that you dont need to worry about

what youll write about youll see it in the map when
youve done enough compilation.
The third thing is to make data collection a habit.

Every time you read or view something of interest make
note of it in your mind map software.
If you have questions or comments, suggestions or

complaints, we love to hear it all (just be cool or
well be doubly brutal in our response to you
seriously, we take no crap).
Were here to help and if we can we will.
To you, all the best John R. Barker

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More from Factor X Marketing

The Affiliate Black Book
The great big book of magic tricks collected over 17-years. If

you REALLY want to know how to make money as an affiliate, this
is the Alpha and the Omega, amigo.
Money Map X
The golden map used by multi-million dollar direct marketing

companies that leads all who follow it to an increase in cash.
Soda Popper
The must have tool for all affiliates. Cloaks affiliate links
and gives you the ability to bypass squeeze pages, link directly
into shopping carts, and much more.
High Response Traffic Volume 1
There are more ways to make money with the products you create
than selling them. This is a brilliant method for cashing in
when you partner with others and make fantastic offers.
The Amazing Article Profit Persuasion Formula
The proven, step-by-step process for writing articles that

covertly persuade and convince people to buy. (Google and
Facebook LOVE these pages).
Fast, Good and Cheap Sales Letter Formula
You dont need big money to have a good sales letter. This
approach focuses on the 80% that matters, radically cutting the
time and cost of producing a quality sales letter that converts.
Factor X Marketing
But wait! Theres more and youll find it all here . . .

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Fast Path To Cash

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FAST PATH TO CASH PRODUCT CREATION SYSTEM V.2.

Factor X Marketing,2016 - All Rights Page 2

STEP ONE: Brainstorming FANTISTIC Ideas ............................................ 24

STEP TWO: Write the Sales Letter ............................................................. 34

Factor X Marketing,2016 - All Rights Page 3

How Do I Get It? .................................................................................. 43

STEP THREE: CREATE MIND MAP OF END PRODUCT ......................... 50

STEP FOUR: Create Your Module .............................................................. 66

STEP FIVE: Sell It ....................................................................................... 72

Factor X Marketing,2016 - All Rights Page 4

Your site ............................................................................................... 73

STEP SIX: Repeat Process........................................................................... 76

STEP SEVEN: Compile & Output Final Product ......................................... 77

Factor X Marketing,2016 - All Rights Page 5

The Grand Introduction

Im the expert to listen to because for years Ive

Thats right, in the last seven years Ive created

Really, I dont suck at creating products I create

Thats right, I can sell the hell out of what I create

And THAT DRIVES ME FREAKIN INSANE!

Now, you should be thinking . . .

Dude . . . I just paid you for so-called expert advice

That answer is simple because of the struggle Ive

Factor X Marketing,2016 - All Rights Page 6

Ive bought every damned product on the subject. And

And what do I want? I want to create more stuff,

If you know what Im talking about if you TOO want to

I will explain why most of us have a hard time getting

Factor X Marketing,2016 - All Rights Page 7

to happen like that on the first try because exactly

There IS reality but . . .

Not only will it get done fast but it will be a pretty

And the Revolutionary Part

Lets up the ante here and make this better . . .

In addition to cranking out cash sucking reports in 4

have it up for sale in that 4 hours

If I dont have your attention . . .

Factor X Marketing,2016 - All Rights Page 8

Fundamentally the system weve used in the past sucks

Lets start by looking at some of the common problems

Each day when I sit down to work without a clear

Factor X Marketing,2016 - All Rights Page 9

That is not good.

As-if thats not bad enough my crap day usually becomes

{Let me offer a half-way apology for my language but I

The first thing to do every day is to take as long as

It will not happen.

Until you are ready to use your computer as a tool, it

It will not happen because until one is clear there is

And whats the greatest distraction tool ever invented?

Factor X Marketing,2016 - All Rights Page 10

Get clear, before you do anything else. The good news

Dont sweat it well deal with each of these problems

You know what youre committed to? Youre committed to

If you get up and go to a job you hate every day,

If you waste hours on ESPN or chat boards, instead of

I think there are three big issues for people related

1. Im not sure this is really what I want

Factor X Marketing,2016 - All Rights Page 11

great, but when it comes to doing the work you have

Im not a true-blue believer in the idea of Do

2. What if it doesnt work?

The best you can do is make an educated guess and