CHARLESMANN

ACADEMY

Social Media
Marketing
Using Social Media for
Business

Online Training Course

Charles Mann Academy Pte Ltd

Grandlink Square, 511 Guillemard Road, #B1-03 Singapore 399849
Tel: +65 6334 4574 / +65 9455 5212 | Email: info@charlesmann.com.sg
www.charlesmann.com.sg
Course Outline

Since the beginning of the world wide web, there have been huge changes in how media is produced and consumed.
The most dynamic and exciting form of this media evolution is social media - a phenomenon that is no longer being
used by the few but by the many, and should seriously be considered an essential part of any businesses digital
marketing strategy.

Our online social media e-course will give you an in-depth understanding of the shifts in this medium that have
been occurring; highlight the depth and breadth of the social media landscape, and how your business or brand
can benefit by forming a strategy that will comfortably fit into areas such as marketing, product development and
customer services.

By studying practical examples and case studies, and through online quizzes, the principles and fundamentals of
social media use for businesses and organisations will be explained and clarified through this interactive training
course, enabling participants to run and manage strategies within their respective marketing frameworks.

The training course is conducted through our custom Learning Management System at lms.charlesmann.com.sg
and utilises a mixture of video content, online documents and quizzes to guide participants through the course
content. The duration of the course is 7 hours and can be completed at a comfortable pace by the participant, with
the ability to pause and resume as desired.

Course Benefits Who Should Attend

Following this course, you will understand: Web Designers and Developers
Sales and Marketing Staff
The depth and breadth of social media Marketing Executives
What makes content social and how it differs Junior Digital Marketers
from the broadcast media model Marketing Graduates
The importance of trust, honesty and Business Development Managers
transparency PR Professionals
Social media demographics and how it relates Advertisers
to brand engagement Event Organisers and Managers
How other businesses, organisations and Promotions and Customer Service Managers
brands are using social media Online Marketers
How it can go wrong and how to react Digital Strategists
Best practices, ethics and legislation Business Owners
Basic techniques and tools for benchmarking Students and Entrepreneurs
your social media presence
The first steps in creating a social media
strategy for your business or brand
Some of the latest services and trends

Previous Clients
Course Modules and Programme
Module 1: Social Media for Business Overview Lesson 40: Case Study Summary - PDF
Section 1: Why Use Social Media? Module 3: Understanding Social Networking and Content
Lesson 1: Introduction - 1:03
Lesson 2: Social Media in Singapore - 1:17
Lesson 3: The Viral Impact - 2:52
Lesson 4: Social Media for Knowledge - 2:26
Lesson 5: How Many People Use Social Networking? -
1:47
Lesson 6: Social on Mobile - 2:08
Lesson 7: Creating Trust with Social - 3:19
Lesson 8: Social Media Landscape - 2:29
Lesson 9: The Conversation Prism by Brian Solis - PDF
Lesson 10: User Growth in Social Media -1:09
Section 2: Benefits of Social Media
Lesson 11: Advantages of Going Social - 0.50
Lesson 12: Always On - 2:54
Lesson 13: Ease of Content Publishing - 4:16
Lesson 14: Shareable Content - 1:29
Lesson 15: Striving to Implement Benefits - 1:15
Module 2: Social Media Platforms Lesson 54: Paradigm Mall Case Study - 4:44
Section 1: Social Networking Sites
Lesson 16: Examples of Social Networking Sites - 1:58
Lesson 17: Focus on Facebook - 2:41
Lesson 18: Impact for Brands - 2:13
Lesson 19: Overview of Social Networking Sites - PDF
Section 2: Discussion Platforms
Lesson 20: Examples of Discussion Platforms - 2:49
Lesson 21: President Obama Case Study - 1:33
Lesson 22: Opportunities Discussion Platforms Present
- 2:43
Lesson 23: Overview of Discussion Platforms - PDF
Section 3: Sharing Networks
Lesson 24: Examples of Sharing Networks - 3:39
Lesson 25: YouTube Channel Case Study - 2:57
Lesson 26: Impact Generated with Sharing Platforms -
2:47
Lesson 27: Overview of Sharing Networks - PDF
Section 4: Curating and Collating Platforms
Lesson 28: Examples of Curation and Collating - 2:58
Lesson 29: Impact for Brands - 2:01
Section 5: Blogs, Microblogs and Publishing
Lesson 30: Examples of Blogging and Publishing - 3:24
Lesson 31: Wikipedia and Wikia Case Study - 2:41
Lesson 32: Opportunities Blogs and Publishing Sites
Present - 3:22
Lesson 33: Review of Social Media Platforms (Exercise)
- 3:02
Lesson 34: Summary of Social Media Landscape - 4:20
Section 6: Lesser Known Social Media Platforms
Lesson 35: Lifestreaming and Online Gaming - 2:09
Lesson 36: GothCatz Case Study - 1:32
Lesson 37: Think Mobile Social Media - 3:24
Section 7: Social Media Considerations
Lesson 38: Shift in Media - 3:10
Lesson 39: Visit Singapore Case Study - 3:10
Section 1: Principles of Networking and Messages
Lesson 41: The Network Effect - 3:04
Lesson 42: Why Do Messages Spread? - 4:18
Lesson 43: Content That Connects with Audience - 1:40
Lesson 44: Volkswagen The Force Video - 1:01
Lesson 45: Volkswagen The Force Video Summary -
1:50
Lesson 46: Volkswagen - The Dark Side Video - 1:05
Lesson 47: Volkswagen - The Dark Side Video Summary -
1:36
Lesson 48: Epic Splits with Van Damme - 1:16
Lesson 49: Jenkos Epic Splits - 1:00
Section 2: Things to Avoid
Lesson 50: What Makes Messages Unpopular? - 3:17
Lesson 51: McD Stories Case Study - 2:30
Lesson 52: Kenneth Cole Case Study 2:45
Lesson 53: Honda Case Study - 2:09
Section 3: Responding to Negativity Online
Lesson 55: Dealing with Negativity - 1:27
Lesson 56: Responding Online - PDF
Section 4: Creating Content with Canva
Lesson 57: Introduction to Canva - 1:31
Lesson 58: Setting Up Canva - 1:59
Lesson 59: Starting a Design - 1:23
Lesson 60: Design Options in Canva - 4:12
Lesson 61: Using Elements - 2:36
Lesson 62: Playing with Text - 2:28
Lesson 63: Backgrounds and Images - 2:06
Lesson 64: JPG vs PNG - 1:39
Lesson 65: Summary of Canva -3:15
Lesson 66: Sample Exercises for Canva - PDF
Module 4: Cross Company Approach to Social Media
Section 1: Business Owners and Managers
Lesson 67: Seniors and Executives - 2:25
Lesson 68: Dollar Shave Club Video - 1:34
Lesson 69: Why Its Important for Senior Team to Be
Involved - 2:27
Lesson 70: Notable CEOs - 0:57
Section 2: Marketing and PR Teams
Lesson 71: Most Active Managers of Social Media - 3:31
Section 3: Customers Services Department
Lesson 72: Applying Cutsomer Services in Social Meda -
3:41
Section 4: HR and Job Vacancies
Lesson 73: Filling Job Roles Through Social Media - 1:21
Module 5: Conclusion
Section 1: Concluding Remarks and Points
Lesson 74: Donuts and Social Media - 2:33
Lesson 75: Concluding Remarks - 0:52
Lesson 76: Summary of Social Media for Business - PDF
Course Trainer

Abdul Awwal Mahmood

Abdul Awwal, born and raised in the city of Birmingham, United Kingdom, graduated from the initial
batch of seven students who formed part of the innovative Multimedia degree program in the first ever
such course offered by any educational establishment in the UK. Teesside University, based in the
north of England in the city of Middlesbrough, was known as an innovative and genre-creating institute,
producing experts in the fields of computing and technology.

Working closely with a variety of companies and organisations, covering such diverse areas as travel, retail,
telecommunications, charities and media, Abdul Awwal has built up an impressive knowledge base, placing him in
a position where he can effectively expound the benefits and usage of the vast tools available to small and medium
businesses, when it comes to utilising online and digital solutions.

Related Courses
Beneficial courses similar to the above include:

Effective Email Marketing Search Engine Optimisation (SEO)

Facebook for Business Advanced Facebook Techniques
Mobile App Development for Business Essentials of Image Editing

How to Register

SOCIAL MEDIA MARKETING Using Social Media for Business

COURSE FEES: $250.00

Registration and payment for this course can be completed at lms.charlesmann.com.sg through a simple
process where basic information is obtained from you.

We offer an optional one hour complimentary orientation session at our office where we can help you familiarise
yourself with the e-learning system and components should you require assistance or guidance.

Once registered, you will be able to access the course content and can start, pause and resume the lessons
as you wish. Following some lessons, you will be required to take a short test to ensure you have absorbed the
content covered. Other lessons will also require a little reading of related documents.

Should you have any difficulties, our support team is available for contact at anytime on:

9455 5212
or by email at: support@charlesmann.com.sg
Alternatively, please visit us at: Grandlink Square, 511 Guillemard Road, #B1-03 Singapore 399849