Health Program Plan

Jabrielle Howard
Liberty University
Health 634-B01
Title of project: The World of MICH (Maternal, Infant, Child Health): Saving Mommies and
Babies Lives
Author: Jabrielle Howard

Problem/ Need Statement:

Maternal, Infant and Child healthcare is the well-being of the mothers, infants and children
health. Their well-being is important because it determines the health of the next generation,
which can help predict future public health challenges for families, communities and the health
care system 1. In the United States, improving Maternal, Infant and Child Health is very
important. Pregnancy at times is not always an easy process to go through. During a womens
pregnancy it can help the mother to provide an opportunity to identify existing health risks that
can occur while she is pregnant and prevent future health problems for the mother and her child.

Goal:
The program is developing to help women and their children on how to prevent these
complications from occurring. The program was designed to inform that health birth outcomes
and early identification and treatment of health conditions among infants can prevent death or
disability and enable children to reach their full potential by providing the best care to every
patient through integrated clinical practice, education and research and to ensure that mothers
understand the importance of taking care of their childs health as well as their own.

Objective for each goal:

Goal 1: To prevent future health problems for women and their children
1. Identify existing health risks
2. Reduce the rate of infant deaths related to birth defects
3. Reduce the rate of infant deaths from sudden unexpected infant deaths
4. To improve ways to reducing maternal illness and complications due to pregnancy
5. Reduce maternal illness and complications due to pregnancy
Goal 2: To improve pregnancy planning and prevent unintended pregnancy.
1. To improve the risk of unintended pregnancy who used contraception at most recent
sexual intercourse
2. Increase the proportion of sexually active persons who received reproductive health
services
3. Reduce pregnancy rates among adolescent females
 4. Increase the proportion of adolescents who talked to a parent or guardian about
reproductive health topics before they were 18 years old 2
5. Increase the proportion of sexually active persons aged 15 to 19 years who use condoms
to both effectively prevent pregnancy and provide barrier protection against disease

Sponsoring Agency/ Contact Person:

Saving mommies and babies lives is partner with Go-MCH (Global organization for
Maternal and Child Health). Their mission is to improve the survival and well-being of
infants, women, and children in impoverished communities using evidence-based research
and proven community interventions advised by our scientific advisory members in the
field. We are looking forward to working with Go-MCH so we can improve the health of
mothers and their child.
For more information on how you can help please contact via email or you can view our
website: http://hlth634-maternalinfantchildhealth.weebly.com/ or you can contact Jabrielle
via email jh1992yahoo.com.

Primary Target Audience:

The Primary audience for the health communication program plan: Maternal, Infant and Child
health will focus on the well-being of mothers, infants and children.
Behavioral: education, family income, and breastfeeding, but are also linked to the
physical and mental health of parents and caregivers 1.
Cultural: racial and ethnic disparities in mortality and morbidity for mothers and
children; maternal and infant mortality and morbidity are highest for African Americans
Demographic: highly prevalent in low-income and middle-income countries; educational
attainment among household members and health insurance coverage.
Physical: health, nutrition, and behaviors of their mothers during pregnancy and early
childhood
Psychographic: indicators that affect the health, wellness, and quality of life of women,
children, and families

Secondary Target Audience

The secondary target audiences are those who are in agreement and will help the primary
audience change its behavior. The secondary target audience consists of health care providers
and program managers. According to the audiences the type of messages that information,
education and communication programs provide will vary.

Secondary Target Key Strategies

Key strategies for our secondary target audience such as health care providers and program
managers will consist of messages that will promote the appropriate use of maternity care
services such as contraceptives, iron, safe-birth kits, and alternative birth facilities. Other
messages will inform communities of the risks of adolescent pregnancy and unsafe abortion,
danger signs of pregnancy.

Pre-test Strategy
Four adults range from the age 15-40 years old were asked to look over the brochure to fill
out surveys about to provide information about what they read. They were also told to
provide feedback of the appearance, presentation and overall message of the brochure as well
once they were finished. The adults were able to name three things that came to mind from
the brochure that they learned. One out of the four adults remembered the pictures from the
brochure while the others remembered the color and title of the brochure.
All of the participants were able to tell the message of the brochure which was the awareness
of maternal mortality: causes, risk factors and prevention. While reading, you can tell how
engage the participants were, they were very enlighten by the information provided. Half of
the participants already had an idea about maternal mortality while the other half this was
there first time reading this information. Compliments were made that the brochure was easy
to read, not too busy with color or the font. Only one participant felt as though the
information was too basic they wanted more in depth information with statistics.
Overall, everyone agreed the brochure was still informative and helpful. They kept a copy of
the brochure and were willing to pass it along to others they may know who are pregnant.
The results to the pretest of this brochure showed results of quantitative and qualitative data.

Theoretical Foundation
Our model we developed and used was a logic model. We choose to use a logic model
because it is a tool that helps evaluate the effectiveness of a program. It helped us to plan and
implement our program to be what it is today. For us to reach our goal the logic model will
help us do just that because the more complete our model is the better chances for us to reach
the goals.
To improve the understanding of health behaviors and how they occur, the behavior change
theory that our program used was the Health Belief model. We choose the health belief
model because it gave us and overlook and idea to why people did or did not use preventive
services offered by different public health departments 3. This model helps theorizes our
audiences beliefs about whether or not they are at risk for any disease or health problem.
Management Chart: Timetable, Tasks and Responsible Persons

Task Time to be completed

Grant to fund program 2 year before program end
Train representatives 6 months before program start
Secure location 6 months before program start
Address audience 6 months before program start
Enroll participants 3 months before program start
Implement program topics and schedule 3 months before program start
Pretest 2 months before program start
Health Education 10 sessions
Outcome and impact evaluations 1 month after program

The tasks listed in the chart above are to be completed by the estimated time frame before or
after the program. The responsible persons for the tasks are the representatives and
administrators of the program.

Budget
The projected amount to fund Saving mommies and babies lives are as follows:
1. Advertising and promotion: $500
2. Community centers and public building for sessions: $50 x 10 sessions = $500
3. Cost of supplies/ materials: free, given by health organizations
4. Grants for healthy people 2020 and CDC: 250,000 ($125,000 each)
5. Training of health educators: $400
6. Salary of health educators: $70,000
The projected budget is based on the total of participants that are enrolling into the program. If
the program ends up with less or more participants then we will have to adjust the budget. Any
extra items or activities outside of the program are responsible by the member of the program
committee. Being that so many women and their child are affected, the program is at no cost to
our clients. Those that are willing to join will have to fill out a form to see if they qualify to be
covered by the program. If not they will have to pay a small fee each month to stay active. The
fee covers their position in the program. Everything else will be covered by us.
We will promote our program by advertising. We will advertise through social media such as
twitter, Facebook and Instagram. Our volunteers will create and update each account weekly to
provide updated information. For those we cannot access these accounts we will also create
pamphlets that can be posted and pass around to different communities that are interested.
Issues of Concerns
Some possible issues of concerns that the program could face will be the limited space we have
in the buildings that we secure for our sessions. Other issues we may face for our program is
accommodating the community. Transportation is not provided because we are located in a very
busy city so we recommend that our participants will have to find there transportation which will
cause issue for our program because the results from the pretest and other activities could be
inaccurate since not everyone will always is able to attend.

Evaluation Strategies
Evaluation strategies that can be used for our program are qualitative and quantitative research.
Qualitative research gives the program an insight from participants perspective to better explain
the quantitative data. Quantitative research receives the percentages on the participants behaviors
change in their health and interacting community. Our pretests were results of qualitative and
quantitative research. As mention the program was also evaluated by using the logic model and
the Health belief model to improve the understanding of health behaviors and how they occur.
There are other options we evaluated for our program such as RCT also known as randomized
control trial. RCT compare the effects on the program on an experimental group to a control
group.
 References
1. Healthy People 2010 on the Web: www.health.gov/healthypeople. PsycEXTRA Dataset.
doi:10.1037/e319432004-002.
2. Lassi Z, Salam R, Das J, Bhutta Z. Essential interventions for maternal, newborn and
child health: background and methodology. 2017.
3. About. World Health Organization. 2017. Available at:
http://www.who.int/pmnch/about/en/. Accessed October 14, 2017.