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PROFOOD INTERNATIONAL CORPORATION

COMPANY PROFILE

Profood International Corporation is the largest based on dried fruit producer and the
standard bearer of world class processed fruit products from the philippine islands.

Certified company and 100% Filipino owned, was conceptualized in 1978. It started by
just producing dehydrated Mangoes. It primarily catered to the local market. The first
export was to Hongkong as it started processing 18 metric tons of Fresh Mangoes into
Dehydrated Mangoes.

Through the next two and a half decades, it grew to process not only Mango but
other fruits like; Pineapple, Guyabano, Passionfruit, Dalandan, Guava, Calamansi,
Papaya, Banana, Jackfruit, Mangosteen and Coconut. It now produces not only
dehydrated fruit products but also fruit purees and juices, fruit jam, jelly and pudding.
With its 3 Aseptic puree plant, 3 ready to drink juice plant both in can and stand up
pouch, jelly and pudding plant, Profood has exported its products to over 31 countries
worldwide.

Profood has established a network of buying stations / suppliers of fresh fruits


throughout the whole Philippine archipelago, from the northern tip of Luzon (northern
region of the Philippines) to the southern tip of Mindanao (southern region of the
Philippines). Through these years, it has been able to introduce advance processing
technologies to produce quality products for the world market

From the small company that once catered only to the local market, Profood International
Corporation has grown to become the leading producer of various dried fruits, fruit
preserves, purees, concentrates and juices. The suppliers of PIC: 40percent Mindanao,
40percent Luzon and 20percent Visayas. Its products are available all over the Philippines
and 80percent exported to many countries in Asia, Europe, Canada and the United States.

As it is situated on the island of Cebu, its central location proves to be an advantage over
other processed-fruit exporters. This gives Profood easy access to a continuous supply of
premium-quality fruits from any part of the Philippines.

Since its inception in 1980. Profood International Corporation has remained steadfast in
its commitment to product excellence. This strict adherence to superior quality has earned
not only satisfaction from discriminating Filipino and foreign customers but also
recognition from industry partners.

PROFOOD is not only successful in the export business. PROFOOD has


successfully encouraged the farmers, NGO, Cooperatives to produce more tropical fruits
particularly Mango, Guyabano, Calamansi and Passionfruit. PROFOOD has helped in
greening the environment at the same time giving livelihood to the farmers.

Profood International Corporation is the largest Philippine based driedf r u i t


producer and the standard bearer of world class processed
f r u i t products from the Philippine Islands. From the small company
t h a t o n c e catered only to the local market, Profood International Corporation has
grownto become the leading producer of various dried fruit, preserves,
purees,concentrates, and juices. Its products are available all over the
Philippinesa n d e x p o r t e d t o m a n y c o u n t r i e s i n 2 h i s m a k e s
i t strategically accessible to source mangoes year round from throughout thecountry. t
present, the company has four manufacturing sites located in thenorth, central,
southern, and western parts of the Philippines to be close to t h e s o u r c e s o f
various regionally grown fruits. 3ith their sophisticated a u t o m a t e d
systems, fruit is processed e4ciently in a highly
s a n i t i 5 e d environment. In the aseptic process, the fruit puree is heated to
sterili5ingt e m p e r a t u r e s t h e n i m m e d i a t e l y c o o l e d t o r o o m t e m p e r a t u r e
w i t h i n t h e system before it is packaged into sterile containers. 2his techni1ue
allowsretention of the fruit6s natural 7avor, color and aroma while prolonging shelf life

A.Product Design:
The companys main product is Philippine Brand Dried Mangoes. Its main ingredient
is purely carabao mango to assure quality and sweetness coming from various parts of the
Philippines. It benefits the consumers in away that it is nutritious and healthy for
the body. It also benefits the Philippine market because the company needs
raw materials from local suppliers throughout the country. Its main product is simple
and has a shelf life is 2 years.

B.process Strategy:
Profoods process is continuous mass production because a high volume of
highly standardized output is produced hence it lacks variety. Theequipment used in the
production of dried mangoes has low specializationhence resulting to a high demand for
labor and worker skills. This is evidentin the production area where there is a high
demand for labor and skills, andequipment is only used in the packing and checking of
the dried mangoes

C.Quality:

D. Location:

Profood International Corporation,Cebu headquarters and processing plant strategically


located at central region of philippine. This location gives the company easy access to a
continuous supply of premium-quality fruits from all over the countries. The plant site is
just few away from seaports and Cebu International Airport,Mactan.This Plant is
equipped with the following facilities:
Four Dried Fruit Processing Plants
Canned Juice Plant
Aseptic Fruit Puree Plant
Stand-Up-Pouch (SUP) Line for Purees, Juices, Sauces and Preserves
Canned and Bottled Preserves Line
Pudding & Jelly Cups Line
Frozen Fruit Line

E.

With its respectable position in the export industry, Profood International Corp. strives
even more to maintain the degree of consistency in quality and professionalism known to
many of its business counterparts.

We have what it takes to provide products that meet international standards. Premium-
quality fruits and innovative technology in fruit processing and packing are hallmarks of
all products. To ensure that our products bear the Paradise quality, we employ ultra-
modern equipment and the latest technological concepts in our production.

With this sophisticated system, fruits are processed efficiently in a highly sanitized
environment. In the aseptic process, the fruit puree is heated to sterilized temperature then
immediately cooled down to room temperature within the system before it goes into
sterile containers. This technique allows retention of the fruit's natural flavor, color and
aroma while prolonging shelf life.

The entire processing, filling and packing lines are fully automated. Despite this, our
production personnel do not rest content. They still keep a close watch at every stage in
the process to guarantee strict compliance to quality standards.

Our aseptic fruit puree processing equipment is provided by the world-known Cherry-
Burrell U.S.A. and the filling equipment is provided by Scholle U.S.A.
Profood International Corporation, an ISO 9001:2000 Certified company and 100%
Filipino owned, was conceptualized in 1978. It started by just producing dehydrated
Mangoes. It primarily catered to the local market. The first export was to Hongkong as it
started processing 18 metric tons of Fresh Mangoes into Dehydrated Mangoes.

Through the next two and a half decades, it grew to process not only Mango but
other fruits like; Pineapple, Guyabano, Passionfruit, Dalandan, Guava, Calamansi,
Papaya, Banana, Jackfruit, Mangosteen and Coconut. It now produces not only
dehydrated fruit products but also fruit purees and juices, fruit jam, jelly and pudding.
With its 3 Aseptic puree plant, 3 ready to drink juice plant both in can and stand up
pouch, jelly and pudding plant, Profood has exported its products to over 31 countries
worldwide.

Profood has established a network of buying stations / suppliers of fresh fruits


throughout the whole Philippine archipelago, from the northern tip of Luzon (northern
region of the Philippines) to the southern tip of Mindanao (southern region of the
Philippines). Through these years, it has been able to introduce advance processing
technologies to produce quality products for the world market

PROFOOD is not only successful in the export business. PROFOOD has


successfully encouraged the farmers, NGO, Cooperatives to produce more tropical fruits
particularly Mango, Guyabano, Calamansi and Passionfruit. PROFOOD has helped in
greening the environment at the same time giving livelihood to the farmers.