The motivation in investigating said company was its way of attracting customers, its style
and form of Marketing; the modality of rapport before a society as selective as that of
Arequipa. One of the key factors for the success of this company is the welcoming treatment
of the caretakers
Image of Brand, careful to the detail and with actions of marketing directed always
to generate "sympathy toward the mark" on the part of the consumer. An example of this
policy is the acquisition of their last partner, which in addition to the product itself, bottled
water, served to carry out a campaign of solidarity where a% of the sale of each bottle of
water is dedicated to humanitarian works.
These factors make the brand an exceptional standard that causes, according to the studies
that have, that its clients spend from average to nine times more time than the five minutes
of rigor that are needed to have a coffee.
Development of New Markets, attracting from the public of greater purchasing
power willing to pay a coffee above the price of the competition, to the youngest public or
even the one that does not drink coffee with the incorporation of its last services.