Shubhadha Iyer

V1.0 November 2013

V2.0 December 2016

Achievements in Thought
Leadership 2000-2013

This document describes the impact and benefits of previous White Papers, Business Plans,
books, general writing and other documents independently prepared by Shubhadha Iyer
(2000-2002) in USA and later, in India (2002-2013). Prominent visionary accomplishments are
Highlighted, in particular those having a worldwide impact. The Dec 2016 version of this
document retains the same content on Thought Leadership with new sections added to the
2013 version.

This document is for Free distribution

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ACHIEVEMENTS IN THOUGHT LEADERSHIP 2000-2013
2016

Table of Contents
Purpose of document................................................................................................................................................. 3
Intended Distribution ................................................................................................................................................. 3
Documents Referenced.............................................................................................................................................. 3
Disclaimers, Terms & Conditions ............................................................................................................................... 4
Executive Summary .................................................................................................................................................... 5
Proof of Innovation and Thought Leadership 2000- 2013 ............................................................................. 5
Industry Overview .............................................................................................................................................. 5
Nature of Contributions and Impact .................................................................................................................. 6
Contributions based on Optimal Timelines and Locations ................................................................................. 6
Business Plans prepared by Shubhadha Iyer in USA: 2000-2002 ...................................................................... 7
Early-Stage Business Plans prepared by Shubhadha Iyer ................................................................................ 11
Trendsetting & Popularity ................................................................................................................................ 11
Private Unemployment Insurance (UI) ............................................................................................................. 12
AI Software for Troubleshooting ...................................................................................................................... 13
Improvement and Adoption Cycles .................................................................................................................. 13
Business Analysis- The Past Two Decades........................................................................................................ 14
The People Management Orientation ............................................................................................................. 14
Raising the Importance of Progressive Ideas and practices in Industry ........................................................... 15
Product and Service Ideas ................................................................................................................................ 15
Future opportunities ........................................................................................................................................ 15
Summary .......................................................................................................................................................... 16
Proof of Thought Leadership Activity ............................................................................................................... 16
Volume of Work (With Links) ................................................................................................................................... 17
Business Plans/ Papers with original creation dates (2002) ...................................................................... 17
White Papers & Business Plans (copies of original papers by S.Iyer 2000-2002) ............................................. 17
Business/ Management Books .......................................................................................................................... 17
Online Presentations ........................................................................................................................................... 17
Opportunities Sought by Consultant S.Iyer.............................................................................................................. 18
Author Profile ........................................................................................................................................................... 18
Conclusion ................................................................................................................................................................ 19

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Purpose of document
This is an accurate factual record based on verifiable Thought Leadership activities involving
Business Plans, White Papers and other material prepared by the contributor Shubhadha Iyer,
herein referred to in the first person, or as S. Iyer, Author, Consultant or Analyst.

Contains relevant information about the authors initiatives, providing a snapshot of thought
leadership activities over a 13-year time frame (2000-2013) and an Impact Analysis of all-round
benefits/value derived from this work.

This document will focus on the important USA-related initiativesi.e. Business Plans initiated or
created by the author in USA (2000-2002). Other (literary) initiatives in people management and
related areas are included here. A separate document Accomplishments in Entrepreneurship
provides an overview of activities in India (2003 onwards) by the author.

To urge decisions and action from authorities (corporate and others as applicable) -- by presenting
the authors enterprising initiatives and objectives as a comprehensive case for career growth.

As an interim step, this document can be forwarded to any relevant and responsible authorities to
raise awareness of these thought leadership initiatives; and for the purpose of-- providing the
author guidance/directions on next steps for resolution e.g. who to contact in USA for further
discussions to meet the authors career objectives.

Intended Distribution
This document contains information relevant to a prospective Employer, or Executive/
Placement organizations for locating better job/project opportunities for the author.

Documents Referenced
Documents of various types are available with the author as proof to support the claims made
herein, and can be submitted for confidential verification.
o Thought leadership (business plans, white papers and books prepared with date/time and
promotional emails related to these).

o Emails, letters related to authors career moves (e.g. letters written to prospective employers
for Business Analyst/ Management Consulting jobs in USA, 1998)

Information herein strictly subject to Terms & Conditions -elaborated in next section. Contains
NO confidential/proprietary information or details about any employers/ organizations,
recipients of email, or any personal information.

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Disclaimers, Terms & Conditions

The author wants to assure the reader(s) that Views or Read counts of this document are NOT being
tracked/ recorded. This document is however subject to the following Terms and the reader(s) IS
expected to strictly abide by them:-

1. The document serves to highlight the independent initiatives previously taken by the author to
demonstrate consulting competencies based on preparation of Thought Leadership works!
2. Information in this document can be used to recommend and raise the authors prospects for
offering consulting services at a Management Consulting level.
3. Claims made in this document related to the authors works of thought leadership are only
meant for unbiased assessment and positive resolution.
4. The Authors contributions as outlined herein cannot be used to advance/promote other
individuals or groups in similar circumstances or with similar interests; cannot be used for/by
any rival business groups-- unless/until the authors career objectives are met through tangible
action.
5. While this document does forcefully argue for some timely action/decisions, it is not meant to
interfere with any existing processes or systems. It seeks only to highlight the work done.
6. No part of this information is meant as criticism against any group/ organization; this is NOT a
commentary on any company/project or general conditions or standards in USA or India.
7. Authors thought leadership works cited here are not related to any jobs/projects worked by
the author for various companies.
8. As the corporate world is aware, the author only applied her own innovative thinking to
preparing/initiating her Business Plans independentlyand these efforts were conducted on a
totally separate track from the company-specific projects/jobs undertaken in course of the
authors occupation, as Analyst/ Consultant/ Manager.
9. In future, the author would be interested in taking up independent consulting projects in any of
the domains that her Business Plans and other writing have promoted (based on discussions/
agreement arrived at with concerned organizations).

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Executive Summary
Proof of Innovation and Thought Leadership 2000- 2013
This document provides an overview of Thought Leadership contributions by Shubhadha Iyer (also
referred to as Author, Consultant or Analyst) from 2000 to 2013 in the field of IT, Business
and Management. In addition to general writing it concerns the Business Plans and White Papers
(and Books) prepared by the author in USA, initially circulated among Investor groups/Networks,
and then followed up with promotional Blogging and online Publishing.
The author sought opportunities for professional growth by publishing papers and articles online
- a strategy that many professionals follow these days for career and business advancement. It was
to raise awareness of ideas and concepts being written about, and to initiate progressive efforts-
such as Consulting projects; Meetings and Discussions involving the author, with a view to
developing ideas considered feasible. While working to benefit organizations, the stated aim was to
allow the author to actively participate in similar initiatives in Industry and/or locate career
opportunities in compatible domains.
Date time stamps to indicate original dates and mode of publishing of books, eBooks,
documents and other communication are available in all cases and can be provided upon request.
Event Timelines are provided to give a clear view of developments. This should all serve as proof of
early stage Thought Leadership by the author.

Industry Overview

Promotional activities are undertaken from time to time by numerous entities in industry. While
there is a veritable information explosion now, when the author first started writing and publishing
on business topics at the turn of the century, it was much easier to see whos done what. It was
possible to establish the thought leadership!
Therefore, the author does feel confident in claiming a distinct head start in some areas based
on the Business Plans prepared in 2000- 2002. Recent works prepared by her have involved
more abstract high level concepts in Management. A tougher challenge, but the author has
taken steps to clearly distinguish existing information from new ideas, to minimize confusion
from information overload.
In addition to Business Plans and White Papers, promotional activities included writing to
networks and online groups; and blogging (The authors Blog on Placement practices had
25000+ views in 2011-12). The following sections examine the type and scale of impact that
resulted from each of these contributions.

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Nature of Contributions and Impact

The following sections will explain how the Author/Consultant Shubhadha Iyers efforts worked to
create benefits at large, and at multiple levels.
Table 1 Areas of Thought Leadership

Type of Contribution Topic of Work prepared by the Consultant

- Business Analysis on IT Projects (1998- 2011) : For USA

Popularized/ Promoted
Ideas and Concepts in the
field of Management,
Business & Technology
- Fault Tree Analysis (FTA) and Expert Systems category of Artificial Intelligence
(AI) software (initiated in 2000) : For USA & India
- Private Unemployment Insurance (2002) : For USA
- Network-based Marketing (2002) : For USA
- Decision Making and People Management (initiated in 2004) : For USA & India
- Selected aspects of Entrepreneurship e.g. Small-scale ventures (2002-2007) :
For India
- Placement Services and solutions (2002-2012) : For USA & India

- Private Unemployment Insurance- UI offered through private organizations

with Career Services added (2002); For USA
Forwarded Ideas for
Products and Services in - HRIMS to classify Industry Expertise (2000); for USA
the field of Technology &
- Automated Troubleshooting tool applying FTA and Expert Systems (AI) for IT
Business
and Business Support (2000); for USA & India
- Outsourced Analysis Services (2002); for USA & India

Contributions based on Optimal Timelines and Locations

Contributions were made to generate maximum impact and strategic value for US industry --
AI software promoted in the year 2000 in Silicon Valley, USA marketing some important
tools/concepts in AI, Diagnostics and Tech Support for the coming decades!
Private Unemployment Insurance anticipated the need for this solution well in advance, and its
potential as a viable model to be offered through private organizations.
Other Initiatives in IT Business Analysis, Outsourced Analysis Services, Expert HRIMS Platform
were provided just in time for the IT/ Outsourcing boom, and the Web-based revolution to
derive maximum value from.

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Business Plans prepared by Shubhadha Iyer in USA: 2000-2002

Table 2 Business Plans prepared by Shubhadha Iyer in USA: 2000-2002

Date Idea/ Initiative/ Business Plan initiated by Shubhadha Iyer 2000-2002

1 March 2002 The PRIVATE UNEMPLOYMENT INSURANCE Product: --

A Business Plan titled Private Unemployment Insurance was first prepared in

2002 and sent to prospective investor groups, with copyright. At the time of
preparing this B-Plan in March 2002, the author filed a USPTO titled Career
Insurance for the same product. And started promoting the B Plan to the
business community. In later years (2006-2009), the B Plan was re-formatted as
a Research/ Feasibility Paper (same title and content) and published online.

The above 2002 Plan/paper proposed a mid-tier Insurance product in the

category of Private Unemployment Insurance"-- aimed at providing funds and
career resources for people facing between-job situations and other career
contingencies. As a key differentiator, it would be offered through Private
organizations (as stated in 2002 USPTO product description filed by the author.)

2 September 2000 INDUSTRY EXPERTS Site:The Business Plan (2002) proposed a type of web-
based HR Information Management System that comprised a database of
Experts in finely segmented industry areas, with enhanced classification to
showcase an Experts portfoliotermed Expert Information Management
System (EIMS). This application would also have the infrastructure to quantify
and exchange expert information over a web-based platform. In 2002,
suggested the EIMS as an add-on to existing sites and portals.

3 September 2000 TROUBLESHOOTING and DIAGNOSTICS Tools and Methodologies: Proposed

an Expert Systems-based methodology and tool, for applications in
Troubleshooting, Diagnostics and Internal Technical Support. It would work at
Technical, Administrative and Operational levels. The novelty of this idea was in
extending AI software to Business/IT troubleshooting, as distinct from the
already existing applications in Engineering or Medical. A Business Plan was first
prepared in 2000, circulated to prospective investor and entrepreneur networks
then re-formatted as a White paper, both published online.
4 May-June 2002 OUTSOURCED ANALYSIS SERVICES: A Business Plan was prepared in 2002. This
service aimed at taking up outsourced work from bigger projects, based on the
concept of "Outsourced Analysis Services". The service category would
specialize in taking over Analysis-intensive project tasks -- be it technical,
business, systems analysis, etc. applying structured and efficient methodologies.

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Table 3 Estimated Impact of Thought Leadership contributions by Shubhadha Iyer 2000-2013

Idea proposed by the Consultant Business Plan/ Date Description of later Developments
(Shubhadha Iyer) Proposal Name (Mon/Year) (Events, Initiatives) that followed in
proposed the same or closely related areas in
Industry - for the purpose of Trend
Analysis

1. INDUSTRY EXPERTS Site: Expert September Over the past decade this design and
Information 2000 concept has been incorporated in many
Proposed a type of web-based HRIMS Management websites and various online portals
that comprised a database of Experts in System : a Web- including some Job Sites.
finely segmented industry areas, with based HRIMS for
enhanced classification to showcase an classification of For example, an Experts Registration
Experts portfoliotermed an Expert Experts link on the site.
Information Management System. This
application would also have the
infrastructure to quantify and
exchange expert information over a
web-based platform.

2. OUTSOURCED ANALYSIS
SERVICES:
Proposed a model, aimed at taking up
outsourced project work from bigger
projects, initiating the concept of
"Outsourced Analysis Services" -- a
service category that would specialize
in taking over parts of a project cycle
involving analytical work at various
levels -- be it technical, business,
systems analysis, etc. using structured
and efficient methodologies.
Outsourced May-June 2002 As envisioned in the original Plan- The
Analysis Services practice of Business Analysis and its
Tools and applications have grown
dramatically in the last decade.
(The consultant S.Iyer- though NOT a
proponent of outsourcing, sought to
develop the Business Analysis function.
At the time this plan was written,
outsourcing services had already been
taken up by several business groups)

3. NETWORK MARKETING: Project Plan for 2002 This project was not specifically taken
XYZ Networks up anywhere, but Network based
This Plan discusses the merits of (Actual name(s) Marketing is now a widely deployed
not disclosed) strategy, primarily for online channels.
Network based Marketing, by offering
Outsourced Analytical B2B services to Professional and Business networks
a Community/ Network of Users. also avail of it.

4. BUSINESS ANALYTICS: (Written as Part 2002 This plan drew attention to the
of the Plan for importance of Analytic Tools that
Proposed a consulting project (in US) Outsourced could be applied for Business Analysis
aimed at researching Business Analytic Analysis as well as Analytics-intensive projects.
tools and applications available in the Services)
market, based on the increasing
importance of Business Analysis tools
and methodologies in the IT
environment.

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Idea proposed by the Consultant
(Shubhadha Iyer)
5. PRIVATE UNEMPLOYMENT
INSURANCE Product:
Proposed a mid-tier Insurance product
in the category of "Career Insurance"
or "Private Unemployment Insurance"-
- aimed at providing career resources
for people facing between-job
situations and other career
contingencies.
6. Tools and Methodologies-
TROUBLESHOOTING
&DIAGNOSTICS:
An Expert Systems-based methodology
for applications in the Troubleshooting
and Internal Technical Support arena.
Product design brought together
elements of Fault Tree Analysis (FTA),
AI Software (Expert Systems) and
applied it for Troubleshooting and
Diagnostics for IT and Business
environments.
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Business Plan/ Date Description of later Developments
Proposal Name (Mon/Year) (Events, Initiatives) that followed in
proposed the same or closely related areas in
Industry - for the purpose of Trend
Analysis
Private March 2002 Globally, Staterun Unemployment
Unemployment Insurance (UI) is found in many
Insurance countries including USA and Europe.
(Business Plan, While noting the many benefits
2002; provided by State-run models, the
model proposed in this paper, aimed to
B Plan converted be different. S.Iyers paper highlighted
in 2006 to White the benefits of UI offered through
Paper/ Feasibility Private entities.
Study format for
online display) The product proposed by S.Iyer in the
2002 Plan had two parts. The core
product idea was for Private
Unemployment Insurance in USA. The
paper also suggested that add-on
benefits could be derived by offering Job
and Career Services through career/
placement networks.
Automated Trouble-shooting, Fault Tree Analysis (FTA) is now a part
Maintenance and Diagnostics for of mainstream desktop software; and
Technical Support- an Expert Troubleshooting Knowledge bases in IT
System Approach support have been enhanced.
September 2000 Following years saw a large number of
startups being recognized by
Entrepreneurial and VC Networks in the
field of AI software (observed 2007-
2008 onwards till date) and funding for
Expert Systems (ES) ventures.
Exact implementation of this product
design as envisioned by S. Iyer has not
been observed in industry. The
Consultant wanted to develop a Proof-
of-Concept but this plan has been held
up (so far) for lack of funding and
Entrepreneur support. The consultant
still has original ideas to develop this
concept and wants to take this up as a
future project, if given the opportunity.
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Idea proposed by the Consultant Business Plan/ Date Description of later Developments
(Shubhadha Iyer) Proposal Name (Mon/Year) (Events, Initiatives) that followed in
proposed the same or closely related areas in
Industry - for the purpose of Trend
Analysis

7. CAREER STRATEGIES & JOB The Consultants As BA Recent decades have seen growth in the
ROLES Career Moves enthusiast the IT-BA segment with increasing
are as indicated Consultant movement on offshore USA projects.
Business Analysis and DGM by Events that S.Iyer pitched
took place in the the BA job role IT MNCs launched many drives to
given time frame on IT projects-- augment their Business Analysis
Shubhadha Iyer popularized the BA job
January 1998 practice, as observed from 2000-2012.
role on IT projects in USA, starting
onwards Job requirements indicate that many
1998. Following the initial move to BA
work in the USA 1998-2000, BAs were placed on IT projects onsite.
Shubhadha Iyer worked as BA on
various projects in India. Received a
CSBA Certification in 2010.

In 2007, Shubhadha Iyer held a DGM

(IT) position.

MANAGEMENT: Arguments and People The consultant wrote extensively on

ideas are Management management over the past decade.
8. People Management practices contained in the (2004- present) There has been a surge in people
Books written by management awareness (2004-2012).
the consultant in
2007 and 2013-- S. Iyer forcefully pitched small scale
on people and people entrepreneurship (2002-
Entrepreneurshi
management 2007). These principles are aligned with
p (2002-2007)
Micro- Finance, an area that has seen
many developments in the past decade.

There has been growth and

9. Entrepreneurship Services
standardization in services provided by
Entrepreneurial Networks.

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Early-Stage Business Plans prepared by Shubhadha Iyer

Table 2 Business Plans prepared by Shubhadha Iyer in USA: 2000-2002 listed the prominent early-
stage business ideas proposed.
The above Plans/ Papers should demonstrate the strategic value of each idea, along with the
aptitude to spot futuristic trends with high profit potential.
It may also be inferred that in general, ideas and views forwarded by this Consultant have a
high probability of succeeding, if allowed to develop within the opportunity time limit.
The Plans and Promotional initiatives worked as Trendsetters and catalysts, contributed to
Improvement cycles, helped accelerate the adoption of best practices in Industry, and raised
key concepts related to product and services with high growth potential.

Trendsetting & Popularity

Shubhadha Iyers contributions involved visionary concepts and approaches. At one level, they had
an indirect impact in setting trends and raising Awareness of best practices. Specific
product/service ideas were also forwarded.

Outlined in the document are trends that followed in the wake of White Papers and Plans
prepared by S.Iyer. The consultants activities paved the way for progress in a number of areas
while lending impetus to growing trends. A distinct Ripple effect could be observed and these
are constructive effects that Industry widely benefited from.
Effects of the Consultants work can be analyzed in terms of- the Product or Service value,
Business impact, value in trend-setting, impact in raising popularity and related factors.
These contributions often worked at multiple levels, often reinforcing each other. Strategies
formulated to raise popularity of a concept may also have set a general trend in that direction.
So it is the overall effect and outcomes that should be considered for impact.
The above Trends were observed based on- Analysis of News and Business Articles in the same
domains that the consultant took initiatives in. Organizational/ industry events could be
observed in the months after the consultant made some visible move.
The progressive sequence of events discussed here, is therefore relevant in estimating the
precedence and impact of such efforts.

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Private Unemployment Insurance (UI)

Pls Note: - S. Iyer is happy that Private UI was offered in USA in 2011.
Shubhadha Iyer initiated a business plan titled Private Unemployment Insurance (March 2002)
while in NJ, USA.
S.Iyer also filed a USPTO for it in NJ with product description/statement; and actively promoted
the Plan to the business community i.e. USA-based entrepreneur networks.

The high-level academic papers on Private UI that existed prior to 2002 argued the pros and
cons at the level of legislators and lawmakers in USA. These early works had established the
theoretical foundation for the Privatization of UI. However, there had been no working
product/service of this type in at least the five (5) decades before 2002 in USA.
In contrast, S. Iyer initiateda Business Plan for Private UI in 2002, at a time when there was
no large-scale commercial activity in this space, in USA. S. Iyers Business Plan took a product-
based view, clearly consolidating key points of existing thought, and also adding some new
points. The Plan pitched for investor attention including new entrants.
In later years 2003-2006, the same Plan was shown to USA-related corporate authorities; and
promotional efforts of this type continued intermittently until 2006. From 2007 to 2010, it was
published online on a few sites.
In the decade following 2002, there was an increase in news articles/ speculative activity
finally, in 2011 the Private Unemployment Insurance product was offered in 2011, in USA.

Impact Assessment of the Business Plan for Private UI (2002)

The Business Plan (2002)was initiated just after the early movers (papers/ publications) in
the Private UI space and nine (9) years ahead of the US product implementation (2011).
Significant Points of similarity may be noted between the Business Plan (2002) and the Private
UI product offered in USA, 2011.
1. Business Plan (2002) was titled: Private Unemployment Insurance
2. - pitched this idea as an attractive opportunity for private insurers, inviting new entrants
3. - pitched the same product concept and premium structure as the Private UI product in 2011

Based on several points of similarity, the USPTO product statement and resulting B Plan
initiated in 2002 -were highly accurate in terms of macro-level strategic analysis and product
design.

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AI Software for Troubleshooting

The consultant S.Iyer wrote a Business Plan in year 2000 on AI software-based Automated
Troubleshooting for IT/Business. This Plan was pitched to Entrepreneur networks and corporate
authorities in Silicon Valley, CA from 2000 to 2002. From 2007 to 2011, it was published online.
In previous decades, AI software was active in academic silosi.e. Universities, R&D projects.
And a known diagnostic tool, within specialized fieldse.g. Aeronautical, Medical, Networks.
The consultant had initially worked on a research project with AI software in 1989-90 and later
followed up this interest by taking a course in Expert Systems in USA (1997).
The Plans key differentiators -- it extended the value of AI-based Troubleshooting to IT
operations/ Tech support and Business applications. And marketed important Tools/concepts in
Y2000 e.g. Diagnostic procedures Knowledge Based Systems, Rule Based architecture.
Since 2010, we find rapidly growing investor interest. Big IT MNCs entered the game with their
own AI-based products- strategically applying AI software for IT/Business Support, driven by
the same concepts/ tools the consultants 2000 Paper had promoted.
In terms of Impact, the Plan helped extend the application of AI to IT/Business environments;
and popularized futuristic high-growth areas associated with AI, for commercial application.

Improvement and Adoption Cycles

Apart from promoting ideas online, there is the matter of generating waves of awareness and
popularity around a Management, Business or Technology concept-- a tougher challenge,
requiring a great deal of persistence and energy to cut through widespread inertia. Above all- it
requires the ability to foresee, and envision the benefits of improvement at an organization &
industry level.
Usually, it is only the Corporate and Management authorities, well-resourced Entrepreneurs
and Networking circles- that are able to pull this off successfully. But of course, their rewards
are also high, in the form of adoption of these ideas in the mainstream.
In this regard, the Consultant has pulled off a rare feat by initiating similar efforts at the helm,
then single-handedly promoting these concepts. And these ideas were absorbed in Industry,
which means the impact was felt not just in one but many companies.
There are high level areas such as People Management (or, AI Software) - that the author does
NOT claim to have originated! But forcefully argued the need to improve certain areas such as
Decisions --by forwarding generic arguments, and as usual --with high intellectual impact.

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Business Analysis- The Past Two Decades

In recent years, the Business Analyst role has grown and diversified dramatically. But it was during
the 1990s IT boom that a few intrepid IT Analysts ventured into the BA space (notably, Shubhadha
Iyer) and worked to add Analysis-intensive skills on IT projects. Propelled by such cross-functional
movements in the US jobs market, these trends later gathered momentum.
In the 1990s Business Analysis (BA) existed mostly as domain-specific or financial functions.
While not disturbing this niche, starting 1998 the author undertook high-risk career moves from
IT to BA mode. And in parallel, highlighted the value of Business Analysis to organizations.
What we have at the turn of the century is-- the immense benefits of business analysis on IT
projects had been pointed out to industry. Companies started hiring for BA skills in large
numbers, on IT outsourcing projects. Business Analysts- whether Functional or Techno-
functional, have since expanded their presence in many industries.

The People Management Orientation

The author started writing for the need to improve people practices, in 2004- and argued for
improvements in decision making, team management, placement and even people management
practices in Entrepreneurship.
Most far-reaching Management practices and paradigms go through cycles that involve not one
but several waves of advancement and adoption, sometimes spanning decades.
People Management had similar waves generated since inception. In this context, the author
contributed to an important phase of awareness and improvement that happened in the time
frame 2003- 2012.
The author wrote extensively on the need for Decisions, and other people management
principles. New Management ideas were also originated. All of which led to a greater strategic
focus in these areas.
In following years, the same people management ideas were echoed in Newspapers, Business
Articles and Forums. Once again, the authors strongly expressed views created a viral buzz
and reverberated across the corporate world.
The authors latest Book Ideas in People Management (2013) contains her original ideas, and
innovative models/methods presented with Ph.D.-level Management discussions.

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Raising the Importance of Progressive Ideas and practices in Industry

Entrepreneurship Services (2002- 2004) - The authors strongly expressed views on this topic
involved emphasis on small-scale ventures and people entrepreneurship- this seems to
have spotted high-level Industry trends accurately as it was aligned with principles of Micro-
Finance, another area that witnessed growth in the past decade. Arguments were also
forwarded for raising the quality of services for aspiring Entrepreneurs.
Job Roles and Career strategies the more dramatic career moves made by the author, were
followed by a surge in popularity of the concerned Job Role or strategy! IT Business Analysis is
an example (Refer Table 3- Career Strategies and Job Roles).

Product and Service Ideas

The B Plans contributed to the evolution of product and service ideas in multiple domains. As
discussed, Private Unemployment Insurance- was a product idea that drew worldwide attention.
Expert Systems (AI Software) - The author wrote to raise popularity that in some cases, involved
specific product ideas. The future potential of Troubleshooting Knowledgebase and Diagnostic
tools-- was highlighted in the year 2000!
Outsourced Analysis Services - The profit potential of this business model was highlighted in a
2002 Business Plan (The focus of this plan was not on outsourcing which had already gathered
speed by then, but on developing the Business Analysis practiceas the author was a BA
Enthusiast).
HRIMS for Industry Expertise -The importance of registering and classifying Industry expertise
online, highlighted through a Business Plan in 2000.

Future opportunities

This Consultant does not like to rest on past laurels. Evolving new ideas and solutions will continue
to be the key driver, though in certain cases it was necessary to analyze past trends.

While doing so it is observed that some opportunity areas identified in the Business Plans- e.g.
outsourced business analysis, network-based marketing, and expert HRIMS have been
saturated; but there are a few more e.g.- the application of AI Software in IT/Business, that still
offer vast space for future development!

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2016

Summary

The Consultant Shubhadha Iyer prepared Business Plans as an effective way to demonstrate her
innovative and strategic thinking, grasp of macro-level trends, and Business Consulting talent. A
series of Business Plans was prepared independently and pushed to the business community.
It can be observed that- USA industry has derived significant all-round benefit from this work,
and also the way important concepts and ideas were promoted! The path taken in this case was
a lot more catalytic, energizing!
In retrospect, the Consultant accomplished through distinctive works of Thought Leadership-
Raised awareness of important ideas/ concepts that would see heightened activity and growth
in the following years; pointed out new profitable ways to extend an area of applicationin
areas with high investment potential; and bridged the critical gap between exalted academia
and commercial ventures, at an accelerated pace!
Wrote extensively on ideas and concepts that experienced waves of awareness, popularity and
accelerated adoption cycles in Industry.
Popularized methods and tools that are now industry standard
Actively participated in the Improvement Cycles that happened in certain areas.
Acted as a catalyst, supporting the introduction and absorption of best practices.

Proof of Thought Leadership Activity

Proof of Activity by the Consultant S.Iyer Date

1 2002
Yahoo groups Files folder shows all S.Iyers Business Plans uploaded with 2002 date/time.
2
A product/ concept statement for Private UI was written by S. Iyer and provided to the
March
Management Consulting Company in USA that accomplished the background research and wrote
2002
the B Plan in 2002 (online/ freelance mode). S. Iyer added sections on Career & Placement
services. The USPTO filing with the same product/ concept statement is viewable in the B Plan.
3
Emails (with 2002 date/time stamps) to Entrepreneur network promoting each of the Business
2002
Plans, and the potential benefits for USA investors.
4
Plans currently viewable online at -- various sites with published date May 2009 onwards
2009
5
Emails/ letters to USA companies from 1998-- explaining how the consultants skills can add
1998-
value on Management Consulting/ Business Analysis projects.
2015
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2016

Volume of Work (With Links)

Business Plans/ Papers with original creation dates (2002)
Yahoo Groups Folder: https://groups.yahoo.com/neo/groups/SIFiles/files
(First step, Login to yahoo.com with userid: sifiles1, passwd: group123 then access above link in browser)
Email excerpts from S.Iyer on Google docs: AI software for Troubleshooting: http://bit.ly/2k2zlp9
Private Unemployment Insurance: http://bit.ly/2k2FOAr

Title of work URL Originally Earliest Latest Online

Prepared and Online Format
Promoted Publish Date

Private Unemployment Insurance http://bit.ly/1Yuubh3 March 2002 May 2009 Business Plan
(USA) reformatted as
http://bit.ly/2jTdtss May 2010 White Paper

Automated Troubleshooting, Maintenance http://bit.ly/1Ku9Qiv 2000 (USA) May 2009 Business Plan
and Diagnostics

Outsourced Analysis Services http://bit.ly/2if0rVH 2002 (USA) 2011 Business Plan

Expert Information Management System : a http://bit.ly/1Fax3td 2000 (USA) May 2009 Business Plan
Web-based HRIMS for classification of Experts

Network Based Marketing strategy https://yhoo.it/2i6M8oG 2002 (USA) N/a Business Plan

White Papers & Business Plans (copies of original papers by S.Iyer 2000-2002)
White Papers by Shubhadha Iyer http://siyerconsult.com/white-papers
Business Plans and White Papers http://bit.ly/2hkaZEi
Career Portfolio https://Nexxt.com/p/ShubhadhaIyer

Business/ Management Books

Ideas in People Management http://bit.ly/book_pplm (POD)
http://bit.ly/ebook_pplm (e-book)
Online Presentations
Private Unemployment Insurance http://bit.ly/PrivateUI
About Private UI- Proof of Thought Leadership in 2002 http://bit.ly/PrivateUI2
New Ideas in People Management http://bit.ly/newpplm
Shubhadha Iyer Management Career Bio http://bit.ly/SiyerBio
Management Consulting Experience https://youtu.be/-pMdVfGlhAk

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2016

Opportunities Sought by Consultant S.Iyer

The following fair and effective steps for resolution is sought from USA authorities -

1. The Consultant S. Iyer seeks opportunities from USA corporate authorities in order to:-
1.1. Officially factor in Thought Leadership initiatives to enable career growth.
1.2. Invite S.Iyer for Business Meetings to discuss future project opportunities and modes of work.
1.3. Arrive at mutually agreeable modes of work- While certain offbeat modes e.g. Freelance are
not acceptable; consultant is open to considering other common work modes. For example- As
Independent contract consultant (self-employed) who takes requirements onsite on business
visits, and gets the project completed. Project work must involve Management Consulting.

Potential Benefits
If the opportunities I am seeking are enabled, I am still very motivated to do my best on what I
originally planned- to provide high-level Business/ Management Consulting solutions for USA.

Author Profile
Shubhadha Iyer is a Management/ Business Analyst -has been in the Business/ IT field for a total of
20 years-- work experience of 13+ years in addition to Training. Progressed from Analyst to
Management level in 2007 and held a Management position as Deputy General Manager (DGM-IT).
Initially worked on consulting projects in USA that largely focused on IT/ Applications Analysis, then
in India- primarily as mid-to-senior Business Analyst from 2002 to 2015 in several domains; Wrote
entrepreneurial Business Plans and White Papers in 2000-2002 and more recently, in advanced
Business Analysis and Management (2011-2013). Academic background comprises M.S. degree from
WSU, Kansas, USA (1995) with specialization in Computational Fluid Dynamics (Aerospace
Engineering), Post-Graduate Diploma in Business Administration (PGDBA 2010), Certification in
Business Analysis (CSBA from Quality Assurance Institute, 2010-2012) and B.Tech from IIT Bombay
(Aeronautical Engineering, 1988). In addition to her work in Business, Management and IT,
Shubhadha Iyer has been a creative contributor and continues to lead an active lifestyle.
Future Plans

Shubhadha Iyer is currently looking for a High level Executive placement. But more importantly,
wants to take up a high-level Consulting project for USA within the next 2 years.

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2016

Conclusion

The author would like the following additional points to be noted concerning the works highlighted:-

The format that the aforementioned works were initially presented ini.e. the Business Plan --
refers to a general format meant for reading by prospective investors, companies and the business
community.

The presentation format of these Plans contained important sections typically present in a high-
level action-oriented B Planthe Executive Summary, Background, Market Overview & Analysis,
Cost & Benefits, and features of the proposed Product/Service.

However, the author does not claim to have strictly followed the full-fledged Business Plan format
end to end. Some of these plans did not have a Financials section, or a Company Information
section.

The emphasis at that point was on highlighting key aspects of the business opportunity and the
product/service concept proposed by the plan. A detailed funding requirement was not included in
most cases.

The author/ initiator of these works, Shubhadha Iyer can be contacted at shubhadha@yahoo.com
with any questions. Readers are welcome to provide comments.

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