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9/27/2017 Mercury Reader

How Google Design

By Thaisa Fernandes | Dec. 14th, 2016 Send to Kindle

I spent almost a month in India, I visited some cities there, and

when I was in Hyderabad, I had an opportunity to participate in a
Design Sprint workshop presented by Googlers at UX Reactor.
The purpose of this workshop was show how Google conducts
Design Sprints. 1/4
9/27/2017 Mercury Reader

It was created by Google Ventures about 5 years ago, and the

Design Sprint framework is based on the understanding of Design
Thinking. Design Sprint is a ve-day process for answering critical
business questions through design, prototyping, and testing ideas
with nal users and customers. Its basically a way to solve design
problems quickly.

The Design Sprint is run by the Sprint Master who is in charge of

the event. Also in charge of the team, leading them towards a
much higher satisfaction and deliverables. The primary goal of the
Sprint Master is to identify the challenge the team should be
solving, and also invite the right talent for the Design Sprint.

Sprint Design is a shortcut to

learning without building and

The Sprint Master starts dening

the problem. After the denition of
the problem, she/he works in six
problem-solving ways of resolving
the challenge. 2/4
9/27/2017 Mercury Reader

Understand to be understood. The rst part of the sprint requires

inviting the right people to share: business goals, technology
capability, and user need. The goal of this stage is to expand the
understanding of the product/project.

Anything is possible. Participants in the Design Sprint should

explore all possible solutions to their users problems.

Time to review all ideas and vote for the best options.

Prototyping and test without investing a lot of time, money, or


Allows the team learn dierent ways to design in a new form but
also hearing each other point of view on their own designs.

You can use it anytime of the design process: 3/4
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At the beginning of a project to dene what your product is

oering, or to create a shared vision;
When youre at an impasse or have encountered impediments;
Inject speed in the development process.

Solve design problems in a quick time;

User validation;
Fail early;
Design perspective to Agile;
Collaboration tool. 4/4